Chief Compliance Officer

0001386935-20-000007.txt : 20200814 0001386935-20-000007.hdr.sgml : 20200814 20200814134911 ACCESSION NUMBER: 0001386935-20-000007 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20200630 FILED AS OF DATE: 20200814 DATE AS OF CHANGE: 20200814 EFFECTIVENESS DATE: 20200814 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Keel Point, LLC CENTRAL INDEX KEY: 0001386935 IRS NUMBER: 200166451 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-12097 FILM NUMBER: 201103816 BUSINESS ADDRESS: STREET 1: 100 CHURCH STREET STREET 2: SUITE 500 CITY: HUNTSVILLE STATE: AL ZIP: 35801 BUSINESS PHONE: 256-704-0505 MAIL ADDRESS: STREET 1: 100 CHURCH STREET STREET 2: SUITE 500 CITY: HUNTSVILLE STATE: AL ZIP: 35801 FORMER COMPANY: FORMER CONFORMED NAME: Blue Creek Investment Partners, LLC DATE OF NAME CHANGE: 20070117 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001386935 XXXXXXXX 06-30-2020 06-30-2020 Keel Point, LLC

100 CHURCH STREET SUITE 500 HUNTSVILLE AL 35801

13F HOLDINGS REPORT 028-12097 N Matthew A. Swenidman Chief Compliance Officer 859-468-7044 Matthew A. Swendiman Covington KY 08-14-2020 0 224 966498 false INFORMATION TABLE 2 Q2202013F.xml SPDR S&P 500 ETF TR TR UNIT 78462F103 2210 45000 SH Call SOLE 45000 0 0 VANGUARD TAX-MANAGED FDS FTSE DEV MKT ETF 921943858 19134 493277 SH SOLE 443213 0 50064 ISHARES TR NATIONAL MUN ETF 464288414 687 5950 SH SOLE 4400 0 1550 NORTHERN LTS FD TR IV INTRNTINL ESG 66538H419 362 15298 SH SOLE 8041 0 7257 DISNEY WALT CO COM DISNEY 254687106 2043 18325 SH SOLE 14574 0 3750 AMERICAN TOWER CORP NEW COM 03027X100 967 3741 SH SOLE 3641 0 100 ISHARES INC ESG MSCI EM ETF 46434G863 929 28964 SH SOLE 28964 0 0 VAIL RESORTS INC COM 91879Q109 654 3590 SH SOLE 3590 0 0 DANAHER CORPORATION COM 235851102 1683 9518 SH SOLE 8484 0 1034 SELECT SECTOR SPDR TR SBI MATERIALS 81369Y100 2455 43560 SH SOLE 35918 0 7642 SPDR S&P 500 ETF TR TR UNIT 78462F103 7 2500 SH Put SOLE 2500 0 0 ISHARES TR RUSSELL 2000 ETF 464287655 111 30700 SH Put SOLE 28400 0 2300 ISHARES TR SHRT NAT MUN ETF 464288158 285 2646 SH SOLE 997 0 1649 AVADEL PHARMACEUTICALS PLC SPONSORED ADR 05337M104 584 72224 SH SOLE 64373 0 7851 MASTERCARD INCORPORATED CL A 57636Q104 843 2852 SH SOLE 1653 0 1199 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 3924 52465 SH SOLE 51909 0 556 SPDR S&P 500 ETF TR TR UNIT 78462F103 39977 129645 SH SOLE 92687 0 36957 PEPSICO INC COM 713448108 396 2997 SH SOLE 2068 0 928 BLACKROCK MUNIYIELD QUALITY COM 09254E103 398 30602 SH SOLE 11902 0 18700 DYCOM INDS INC COM 267475101 550 13451 SH SOLE 12048 0 1403 ROSS STORES INC COM 778296103 1826 21416 SH SOLE 21340 0 76 ISHARES TR SH TR CRPORT ETF 464288646 1748 31952 SH SOLE 26953 0 4999 CHURCH & DWIGHT INC COM 171340102 1548 20030 SH SOLE 18245 0 1785 EXCHANGE TRADED CONCEPTS TR HULL TACTIC US 301505806 210 8936 SH SOLE 0 0 8936 CVS HEALTH CORP COM 126650100 1641 25260 SH SOLE 22472 0 2788 BK OF AMERICA CORP COM 060505104 378 15908 SH SOLE 932 0 14977 COSTCO WHSL CORP NEW COM 22160K105 629 2076 SH SOLE 609 0 1467 SPDR S&P 500 ETF TR TR UNIT 78462F103 282 25400 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0 2880 NORTHERN LTS FD TR IV INSPIRE CORP 66538H633 1069 40633 SH SOLE 14359 0 26274 ENTERPRISE PRODS PARTNERS L COM 293792107 1434 78919 SH SOLE 54960 0 23959 SHERWIN WILLIAMS CO COM 824348106 1692 2928 SH SOLE 2599 0 329 ROYAL BK CDA COM 780087102 2067 30480 SH SOLE 30480 0 0 REATA PHARMACEUTICALS INC CL A 75615P103 18277 117147 SH SOLE 97017 0 20130 INVESCO EXCH TRD SLF IDX FD BULSHS 2020 CB 46138J502 228 10735 SH SOLE 10735 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 31 2400 SH Call SOLE 2100 0 300 WALMART INC COM 931142103 1432 11955 SH SOLE 10837 0 1118 ISHARES TR JPMORGAN USD EMG 464288281 499 4573 SH SOLE 1654 0 2919 JOHN HANCOCK EXCHANGE TRADED MULTIFACTR SML 47804J842 4186 177842 SH SOLE 174414 0 3428 INTEL CORP COM 458140100 405 6761 SH SOLE 4666 0 2095 MAGELLAN MIDSTREAM PRTNRS LP COM UNIT RP LP 559080106 691 16000 SH SOLE 0 0 16000 NORTHERN LTS FD TR IV INSPIRE GBL HOPE 66538H658 3523 134485 SH SOLE 53082 0 81403 SPDR S&P 500 ETF TR TR UNIT 78462F103 1199 26900 SH Call SOLE 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3 7 YR TREAS BD 464288661 52120 389918 SH SOLE 347583 0 42335 NORTHERN LTS FD TR IV INSPIRE 100ETF 66538H534 585 19227 SH SOLE 67 0 19160 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 2229 74939 SH SOLE 71115 0 3824 PROSHARES TR SHORT S&P 500 NE 74347B425 1100 49199 SH SOLE 45199 0 4000 FIRST TR NASDAQ-100 TECH IND DJ INTERNT IDX 33733E302 228 1338 SH SOLE 1338 0 0 WALGREENS BOOTS ALLIANCE INC COM 931427108 1427 33659 SH SOLE 30641 0 3018 VANGUARD INDEX FDS SMALL CP ETF 922908751 5552 38101 SH SOLE 18279 0 19821 SPDR S&P 500 ETF TR TR UNIT 78462F103 213 26800 SH Call SOLE 26800 0 0 VANGUARD SCOTTSDALE FDS VNG RUS2000IDX 92206C664 7806 67648 SH SOLE 66296 0 1352 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 8140 77899 SH SOLE 66478 0 11421 ILLINOIS TOOL WKS INC COM 452308109 1608 9196 SH SOLE 8122 0 1074 SPDR S&P 500 ETF TR TR UNIT 78462F103 122 9400 SH Call SOLE 9400 0 0 L3HARRIS TECHNOLOGIES INC COM 502431109 526 3099 SH SOLE 2342 0 757 HOME DEPOT INC COM 437076102 3517 14038 SH SOLE 10885 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SH SOLE 4365 0 1091 ISHARES TR RUSSELL 2000 ETF 464287655 269 13100 SH Call SOLE 13100 0 0 VERIZON COMMUNICATIONS INC COM 92343V104 331 6003 SH SOLE 3545 0 2458 ROLLINS INC COM 775711104 837 19735 SH SOLE 19708 0 27 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 2764 33436 SH SOLE 26008 0 7428 ISHARES TR S&P 500 GRWT ETF 464287309 1318 6353 SH SOLE 5471 0 883 UNITEDHEALTH GROUP INC COM 91324P102 304 1029 SH SOLE 623 0 406 FIRST TR EXCHANGE-TRADED FD SENIOR LN FD 33738D309 387 8584 SH SOLE 8584 0 0 COCA COLA CO COM 191216100 518 11588 SH SOLE 11087 0 501 ISHARES TR INTRM TR CRP ETF 464288638 259 4289 SH SOLE 4289 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 899 16300 SH Call SOLE 2400 0 13900 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 13872 117218 SH SOLE 99929 0 17289 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 199881 705221 SH SOLE 501405 0 203816 VANGUARD INTL EQUITY INDEX F FTSE PACIFIC ETF 922042866 3932 61779 SH SOLE 50668 0 11111 MICROSOFT CORP COM 594918104 4170 20490 SH SOLE 14588 0 5903 ISHARES TR CORE MSCI EAFE 46432F842 310 5420 SH SOLE 3622 0 1799 ISHARES TR EDGE MSCI USA VL 46432F388 432 5975 SH SOLE 5975 0 0 ISHARES TR CORE S&P MCP ETF 464287507 564 3173 SH SOLE 2589 0 584 ISHARES TR MSCI EMG MKT ETF 464287234 10227 255733 SH SOLE 206306 0 49428 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 2646 35711 SH SOLE 35711 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 139 3000 SH Call SOLE 3000 0 0 ISHARES TR RUSSELL 2000 ETF 464287655 50633 353631 SH SOLE 323674 0 29958 ISHARES TR S&P 500 VAL ETF 464287408 572 5285 SH SOLE 4078 0 1207 VANGUARD WORLD FDS COMM SRVC ETF 92204A884 3786 40691 SH SOLE 33501 0 7190 SPDR GOLD TR GOLD SHS 78463V107 21561 128825 SH SOLE 91644 0 37181 STARBUCKS CORP COM 855244109 243 3305 SH SOLE 332 0 2973 ISHARES TR MSCI EAFE ETF 464287465 44 8300 SH Call SOLE 8300 0 0 ISHARES TR RUS 1000 ETF 464287622 66155 385336 SH SOLE 373215 0 12121 SPDR S&P 500 ETF TR TR UNIT 78462F103 4 100 SH Call SOLE 100 0 0 ALLSTATE CORP COM 020002101 1231 12690 SH SOLE 12575 0 115 ISHARES TR MSCI ACWI ETF 464288257 27349 370983 SH SOLE 274871 0 96112 COLONY CAP INC NEW CL A COM 19626G108 89 36961 SH SOLE 36961 0 0 ISHARES INC MSCI GERMANY ETF 464286806 2962 109263 SH SOLE 90071 0 19192 ISHARES TR RUS 1000 GRW ETF 464287614 12458 64904 SH SOLE 60807 0 4097 GOLDMAN SACHS GROUP INC COM 38141G104 701 3545 SH SOLE 31 0 3514 CHECK POINT SOFTWARE TECH LT ORD M22465104 1402 13055 SH SOLE 11875 0 1180 ISHARES TR MBS ETF 464288588 2939 26550 SH SOLE 20119 0 6431 FASTENAL CO COM 311900104 1787 41703 SH SOLE 37754 0 3949 NORTHERN LTS FD TR IV INSPIRE SMAL ETF 66538H641 1603 70922 SH SOLE 44918 0 26004 SPDR S&P 500 ETF TR TR UNIT 78462F103 802 26900 SH Call SOLE 24200 0 2700 ALPHABET INC CAP STK CL A 02079K305 925 652 SH SOLE 403 0 249 ISHARES TR CMBS ETF 46429B366 339 6166 SH SOLE 3013 0 3153 WESTAMERICA BANCORPORATION COM 957090103 401 6979 SH SOLE 6968 0 11 SPDR S&P 500 ETF TR TR UNIT 78462F103 95 4400 SH Call SOLE 4400 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 396 8000 SH Call SOLE 8000 0 0 ISHARES TR RUS MD CP GR ETF 464287481 536 3391 SH SOLE 3391 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 31 700 SH Call SOLE 700 0 0 ISHARES TR RUSSELL 2000 ETF 464287655 315 75300 SH Put SOLE 75300 0 0 SERVISFIRST BANCSHARES INC COM 81768T108 258 7217 SH SOLE 6654 0 563 ALPHABET INC CAP STK CL C 02079K107 411 291 SH SOLE 126 0 165 SPDR S&P 500 ETF TR TR UNIT 78462F103 1908 50000 SH Call SOLE 41400 0 8600 SPDR S&P 500 ETF TR TR UNIT 78462F103 582 18200 SH Call SOLE 18200 0 0 ISHARES TR MSCI EAFE ETF 464287465 6113 100424 SH SOLE 83951 0 16473 SPDR S&P 500 ETF TR TR UNIT 78462F103 738 12400 SH Call SOLE 12400 0 0 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 2414 60934 SH SOLE 49262 0 11672 NEWMONT CORP COM 651639106 512 8299 SH SOLE 6338 0 1961 J P MORGAN EXCHANGE-TRADED F ULTRA SHRT INC 46641Q837 1109 21852 SH SOLE 21852 0 0 ISHARES TR 20 YR TR BD ETF 464287432 24862 151663 SH SOLE 103155 0 48508 VANGUARD SCOTTSDALE FDS INTER TERM TREAS 92206C706 7209 102159 SH SOLE 91866 0 10293 MEDTRONIC PLC SHS G5960L103 1419 15472 SH SOLE 13839 0 1633 ARK ETF TR GENOMIC REV ETF 00214Q302 344 6602 SH SOLE 6398 0 204 ISHARES TR USA QUALITY FCTR 46432F339 1273 13273 SH SOLE 8856 0 4417 SPDR S&P 500 ETF TR TR UNIT 78462F103 350 6600 SH Call SOLE 6600 0 0 ISHARES TR U.S. REAL ES ETF 464287739 317 4027 SH SOLE 4027 0 0 ISHARES TR CORE S&P500 ETF 464287200 690 2227 SH SOLE 438 0 1789 AFLAC INC COM 001055102 499 13861 SH SOLE 13834 0 28 SPDR S&P 500 ETF TR TR UNIT 78462F103 174 6600 SH Call SOLE 6600 0 0 ISHARES TR MSCI EAFE ETF 464287465 105 22500 SH Call SOLE 22500 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 28 1000 SH Call SOLE 1000 0 0 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 4017 31455 SH SOLE 25885 0 5570 SPDR S&P 500 ETF TR TR UNIT 78462F103 631 32700 SH Call SOLE 28900 0 3800 JOHNSON & JOHNSON COM 478160104 1907 13560 SH SOLE 12097 0 1463 PAYPAL HLDGS INC COM 70450Y103 424 2435 SH SOLE 743 0 1692 ISHARES TR S&P SML 600 GWT 464287887 498 2935 SH SOLE 2935 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 67 4100 SH Call SOLE 4100 0 0 AIR PRODS & CHEMS INC COM 009158106 2438 10095 SH SOLE 10067 0 28 SPDR S&P 500 ETF TR TR UNIT 78462F103 10 500 SH Call SOLE 500 0 0 FIRST TR EXCHANGE-TRADED ALP MID CAP VAL FD 33737M201 398 14444 SH SOLE 13404 0 1040 THERMO FISHER SCIENTIFIC INC COM 883556102 1738 4796 SH SOLE 4356 0 440 NUVEEN AMT FREE MUN CR INC F COM 67071L106 424 27749 SH SOLE 10749 0 17000