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Business Segmentation and Geographical Distribution (Details) (USD $)
12 Months Ended
Dec. 29, 2012
Dec. 31, 2011
Dec. 29, 2012
Core Standards Contract Service and Ingredients Segment [Member]
Dec. 31, 2011
Core Standards Contract Service and Ingredients Segment [Member]
Dec. 29, 2012
Retai lDietary Supplement Products1 Segment [Member]
Dec. 31, 2011
Retai lDietary Supplement Products1 Segment [Member]
Dec. 29, 2012
Other A [Member]
Dec. 31, 2011
Other A [Member]
Gross Sales $ 15,522,673 $ 8,147,287 $ 8,661,638 $ 8,107,231 $ 6,861,035 $ 40,056      
Promotions, discounts and returns (3,912,179) (34,677) (133,838) (27,271) (3,778,341) (7,406)      
Net sales 11,610,494 8,112,610 8,527,800 8,079,960 3,082,694 32,650      
Cost of sales 9,335,057 5,640,791 6,100,779 5,416,486 3,234,278 224,305      
Gross profit 2,275,437 2,471,819 2,427,021 2,663,474 (151,584) (191,655)      
Sales and marketing 5,520,141 2,539,252 2,227,934 1,748,360 3,292,207 790,892      
General and Administrative 8,391,730 7,796,806             8,391,730 7,796,806
Operating expenses 13,911,871 10,336,058 2,227,934 1,748,360 3,292,207 790,892 8,391,730 7,796,806
Operating income (loss) $ (11,636,434) $ (7,864,239) $ 199,087 $ 915,114 $ (3,443,791) $ (982,547) $ (8,391,730) $ (7,796,806)