Consolidated Statements of Operations (USD $)	12 Months Ended
	Dec. 29, 2012	Dec. 31, 2011
Income Statement [Abstract]
Sales	$ 11,610,494	$ 8,112,610
Cost of sales	9,335,057	5,640,791
Gross profit	2,275,437	2,471,819
Operating expenses:
Sales and marketing	5,520,141	2,539,252
General and administrative	8,391,730	7,796,806
Operating expenses	13,911,871	10,336,058
Operating loss	(11,636,434)	(7,864,239)
Nonoperating income (expense):
Interest income	3,014	1,397
Interest expense	29,006	32,142
Nonoperating expenses	(25,992)	(30,745)
Net loss	$ (11,662,426)	$ (7,894,984)
Basic and Diluted loss per common share:
Basic and Diluted loss per common share	$ (0.13)	$ (0.12)
Basic and Diluted weighted average common shares outstanding	90,268,802	68,306,812