Nature of Business and Significant Accounting Policies (Details Narrative) (USD $)	12 Months Ended
Dec. 29, 2012	Dec. 31, 2011
Nature Of Business And Significant Accounting Policies Details Narrative
Inventory valuation allowances	$ 366,000	$ 227,000
Liability for unrecognized tax benefits	0
Research and development costs	141,573	96,788
Advertising expense	2,564,763	418,108
Shipping and handling fees	108,996	126,342
Cost of shipping and handling	123,062	127,370
Hold on receivable amount	433,000
Allowance for doubtful accounts	$ 450,000	$ 9,000

The amount of the valuation account as of the balance sheet date which reduces the carrying amount of inventory to net realizable value; takes into consideration such factors as market value, excessive quantities based on expected sales, technological obsolescence, and shrinkage. May also provide for estimated product returns or price concessions pertaining to product cost.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher AICPA

-Name Accounting Research Bulletin (ARB)

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Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

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Reference 3: http://www.xbrl.org/2003/role/presentationRef

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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 4: http://www.xbrl.org/2003/role/presentationRef

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Reference 6: http://www.xbrl.org/2003/role/presentationRef

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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 235

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-URI http://asc.fasb.org/extlink&oid=6386567&loc=d3e3927-108312

+ Details

- Definition

The aggregate costs incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or the entity's use, during the reporting period charged to research and development projects, including the costs of developing computer software up to the point in time of achieving technological feasibility, and costs allocated in accounting for a business combination to in-process projects deemed to have no alternative future use.

+ References+ Details

- Definition

Cost incurred during the reporting period in transporting goods and services to customers. Includes freight-out costs.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

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-Name Accounting Standards Codification

-Topic 605

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-Section S99

-Paragraph 1

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-Publisher AICPA

-Name Accounting Principles Board Opinion (APB)

-Number 22

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-Name Emerging Issues Task Force (EITF)

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-Glossary Shipping Costs

-URI http://asc.fasb.org/extlink&oid=6525344

Reference 7: http://www.xbrl.org/2003/role/presentationRef

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-Name Accounting Standards Codification

-Glossary Handling Costs

-URI http://asc.fasb.org/extlink&oid=6514758

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-Name Accounting Standards Codification

-Topic 605

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+ Details

- Definition

This element represents the total of accruals as of the date of the statement of financial position for interest recognized for an underpayment of income taxes computed by applying the applicable statutory rate of interest to the difference between a tax position recognized for financial reporting purposes and the amount previously taken or expected to be taken in a tax return of the entity and the amount of statutory penalties for a tax position claimed or expected to be claimed by the entity, in its tax return, that does not meet the minimum statutory threshold to avoid payment of penalties.

+ References+ Details