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Business Segmentation and Geographical Distribution (Tables)

12 Months Ended

Dec. 29, 2012

Business Segmentation And Geographical Distribution Tables

The Company evaluates performance and allocates resources based on reviewing gross margin by reportable segment. Information about the Company’s reporting segments is provided below:

Year ended December 29, 2012		Core Standards, Contract Services and Ingredients segment			Retail Dietary Supplement Products segment			Other			Total

Gross Sales	$	8,661,638		$	6,861,035		$	-		$	15,522,673
Promotions, discounts and returns		(133,838	)		(3,778,341	)		-			(3,912,179	)
Net sales		8,527,800			3,082,694			-			11,610,494

Cost of sales		6,100,779			3,234,278			-			9,335,057

Gross profit (loss)		2,427,021			(151,584	)		-			2,275,437

Operating expenses:
Sales and marketing		2,227,934			3,292,207			-			5,520,141
General and administrative		-			-			8,391,730			8,391,730
Operating expenses		2,227,934			3,292,207			8,391,730			13,911,871

Operating income (loss)	$	199,087		$	(3,443,791	)	$	(8,391,730	)	$	(11,636,434	)


Year ended December 31, 2011		Core Standards, Contract Services and Ingredients segment			Retail Dietary Supplement Products segment			Other			Total

Gross Sales	$	8,107,231		$	40,056		$	-		$	8,147,287
Promotions, discounts and returns		(27,271	)		(7,406	)		-			(34,677	)
Net sales		8,079,960			32,650			-			8,112,610

Cost of sales		5,416,486			224,305			-			5,640,791

Gross profit (loss)		2,663,474			(191,655	)		-			2,471,819

Operating expenses:
Sales and marketing		1,748,360			790,892			-			2,539,252
General and administrative		-			-			7,796,806			7,796,806
Operating expenses		1,748,360			790,892			7,796,806			10,336,058

Operating income (loss)	$	915,114		$	(982,547	)	$	(7,796,806	)	$	(7,864,239	)


At December 29, 2012		Core Standards, Contract Services and Ingredients segment			Retail Dietary Supplement Products segment			Other			Total

Total assets	$	3,604,573		$	4,331,866		$	1,098,082		$	9,034,521


At December 31, 2011		Core Standards, Contract Services and Ingredients segment			Retail Dietary Supplement Products segment			Other			Total

Total assets	$	3,167,191		$	1,915,817		$	1,186,897		$	6,269,905

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References+ Details