Business Segmentation (Tables)

9 Months Ended

Sep. 29, 2012

Business Segmentation Tables

Business Segmentation

Information about the Company’s reporting segments is provided below:

	Core Standards,			Retail
	Contract Services and			Dietary Supplement
Three months ended September 29, 2012	Ingredients segment			Products segment			Other			Total
Gross Sales	$	2,039,509		$	2,672,703		$	—		$	4,712,212
Promotions, discounts and returns		(49,599	)		(1,030,369	)		—			(1,079,968	)
Net sales		1,989,910			1,642,334			—			3,632,244
Cost of sales		1,539,118			838,873			—			2,377,991
Gross profit		450,792			803,461			—			1,254,253
Operating expenses:
Sales and marketing		514,029			288,142			—			802,171
General and administrative		—			—			1,983,720			1,983,720
Operating expenses		514,029			288,142			1,983,720			2,785,891
Operating income (loss)	$	(63,237	)	$	515,319		$	(1,983,720	)	$	(1,531,638	)

	Core Standards,			Retail
	Contract Services and			Dietary Supplement
Three months ended October 1, 2011	Ingredients segment			Products segment			Other			Total
Gross Sales	$	1,827,962		$	11,311		$	—		$	1,839,273
Promotions, discounts and returns		(10,158	)		(1,547	)		—			(11,705	)
Net sales		1,817,804			9,764			—			1,827,568
Cost of sales		1,274,485			86,616			—			1,361,101
Gross profit (loss)		543,319			(76,852	)		—			466,467
Operating expenses:
Sales and marketing		390,524			259,992			—			650,516
General and administrative		—			—			2,213,636			2,213,636
Operating expenses		390,524			259,992			2,213,636			2,864,152
Operating income (loss)	$	152,795		$	(336,844	)	$	(2,213,636	)	$	(2,397,685	)

	Core Standards,			Retail
	Contract Services and			Dietary Supplement
Nine months ended September 29, 2012	Ingredients segment			Products segment			Other			Total
Gross Sales	$	6,113,523		$	5,401,230		$	—		$	11,514,753
Promotions, discounts and returns		(118,280	)		(3,308,613	)		—			(3,426,893	)
Net sales		5,995,243			2,092,617			—			8,087,860
Cost of sales		4,413,943			2,259,184			—			6,673,127
Gross profit (loss)		1,581,300			(166,567	)		—			1,414,733
Operating expenses:
Sales and marketing		1,525,545			3,003,706			—			4,529,251
General and administrative		—			—			6,829,359			6,829,359
Operating expenses		1,525,545			3,003,706			6,829,359			11,358,610
Operating income (loss)	$	55,755		$	(3,170,273	)	$	(6,829,359	)	$	(9,943,877	)

Nine months ended October 1, 2011	Core Standards, Contract Services and Ingredients segment			Retail Dietary Supplement Products segment			Other			Total
Gross Sales	$	6,313,895		$	11,311		$	—		$	6,325,206
Promotions, discounts and returns		(18,870	)		(1,547	)		—			(20,417	)
Net sales		6,295,025			9,764			—			6,304,789
Cost of sales		4,145,705			91,303			—			4,237,008
Gross profit (loss)		2,149,320			(81,539	)		—			2,067,781
Operating expenses:
Sales and marketing		1,306,397			355,601			—			1,661,998
General and administrative		—			—			5,786,204			5,786,204
Operating expenses		1,306,397			355,601			5,786,204			7,448,202
Operating income (loss)	$	842,923		$	(437,140	)	$	(5,786,204	)	$	(5,380,421	)

At September 29, 2012	Core Standards, Contract Services and Ingredients segment		Retail Dietary Supplement Products segment		Other		Total
Total assets	$	3,413,173	$	4,054,968	$	1,962,480	$	9,430,621

At December 31, 2011	Core Standards, Contract Services and Ingredients segment		Retail Dietary Supplement Products segment		Other		Total
Total assets	$	3,167,191	$	1,470,268	$	1,632,446	$	6,269,905