Management's Plans for Continuing Operations (Details Textuals) (USD $)	6 Months Ended
Jun. 30, 2012
Managements Plans For Continuing Operations Details Textuals
Net loss	$ 8,425,810
Segment Promotion	2,278,243
Severance Payment	671,000
Sales and marketing expenses for BluScience	2,715,564
Warrants outstanding	8,339,278
Exercise price	$ 0.21
Additional proceeds	$ 1,751,248

Amount of income (loss) from continuing operations attributable to the parent. Also defined as revenue less expenses and taxes from ongoing operations before extraordinary items but after deduction of those portions of income or loss from continuing operations that are allocable to noncontrolling interests.

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+ Details

- Definition

The charge against earnings in the period for known and estimated costs of termination benefits provided to current employees that are involuntarily terminated under a benefit arrangement associated with exit from or disposal of business activities or restructurings pursuant to a duly authorized plan, excluding costs or losses pertaining to an entity newly acquired in a business combination or a discontinued operation as defined by generally accepted accounting principles and costs associated with one-time termination benefits.

+ References

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+ Details

- Definition

Value of outstanding derivative securities that permit the holder the right to purchase securities (usually equity) from the issuer at a specified price.

+ References+ Details