7. Convertible Notes Payable (Detail) - Schedule of Debt (USD $)	Jan. 31, 2013	Jul. 31, 2012
Convertible notes payable	$ 324,023	$ 223,693
Less: long-term portion	0
Current portion of debt	324,023
February 2, 2012 Convertible Note [Member]
Convertible notes payable	25,000
May 30, 2012 Convertible Note [Member]
Convertible notes payable	38,990
June 27, 2012 Convertible Note [Member]
Convertible notes payable	23,362
July 26, 2012 Convertible Note [Member]
Convertible notes payable	126,336
August 1, 2012 Convertible Note [Member]
Convertible notes payable	21,127
September 19, 2012 Convertible Note [Member]
Convertible notes payable	34,881
September 25, 2012 Convertible Note [Member]
Convertible notes payable	23,993
October 5, 2012 Convertible Note [Member]
Convertible notes payable	$ 30,334