3. Summary of Significant Accounting Policies (Detail) (USD $)	6 Months Ended
	Jan. 31, 2013	Jan. 31, 2012	Jul. 31, 2012	Jul. 31, 2011	Jun. 20, 2005
Cash and Cash Equivalents, at Carrying Value (in Dollars)	$ 151,700	$ 47,400	$ 20,423	$ 51,789	$ 0
Property, Plant and Equipment, Estimated Useful Lives	3-7 years
Finite-Lived Intangible Asset, Useful Life	20 years
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount (in Shares)	109,975,239
Share Based Compensation from Issuance of Options and Warrants (in Dollars)	526,000	415,833
Related Party Transaction, Amounts of Transaction (in Dollars)	$ 350,000	$ 307,969
Options and Warrants [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount (in Shares)	109,975,239
Convertible Debt Securities [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount (in Shares)	4,625,920