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7. Convertible Notes Payable (Tables)
6 Months Ended
Jan. 31, 2013
Schedule of Debt [Table Text Block]
In summary, the following debt is outstanding and consists of:

Convertible note, original face value of $25,000, dated February 2, 2012, maturing July 30, 2013, 12% interest rate, deferred financing cost of $2,500 ratably charged to interest, unamortized $0, debt discount of $19,550 amortized to interest, unamortized $0, convertible at 30% discount to market.  If converted as of January 31, 2013, it would represent approximately 452,000 additional shares.  Interest accrued to date is $3,000.
    25,000  
         
Convertible note, original face value of $56,000, dated May 30, 2012, maturing December 15, 2012, 10% interest rate, deferred financing cost of $6,000 ratably charged to interest, unamortized $0, debt discount of $30,488 amortized to interest, unamortized $0, convertible at 30% discount to market. If converted as of January 31, 2013, it would represent approximately 705,000 additional shares.  Interest accrued to date is $2,628. Partial conversion, in the amount of $17,010, into common shares were exercised during the 2013 year.
    38,990  
         
Convertible note, original face value of $55,000, dated June 27, 2012, maturing June 27, 2013, 5% interest rate, deferred financing cost of $5,000 ratably charged to interest, unamortized $2,014, debt discount of $52,792 amortized to interest, unamortized $11,654, convertible at 30% discount to market. If converted as of January 31, 2013, it would represent approximately 670,000 additional shares.  Interest accrued to date is $1,107. Partial conversion, in the amount of $17,940, into common shares were exercised during the 2013 year.
        23,362  
         
Convertible note, original face value of $168,000, dated July 26, 2012, maturing January 26, 2013, 8% interest rate, deferred financing cost of $15,000 ratably charged to interest, unamortized $0, convertible at $.16 per share. If converted as of January 31, 2013, it would represent approximately 822,000 additional shares.  Interest accrued to date is $5,233. Partial conversion, in the amount of $41,664, into common shares were exercised during the 2013 year.
    126,336  
         
Convertible note, original face value of $25,000, dated August 1, 2012, maturing March 2, 2013, 10% interest rate, deferred financing cost of $2,500 ratably charged to interest, unamortized $352, debt discount of $25,000 amortized to interest, unamortized $3,521, convertible at 50% discount to market. If converted as of January 31, 2013, it would represent approximately 633,000 additional shares.  Interest accrued to date is $1,253.
    21,127  
         
Convertible note, original face value of $75,000, dated September 19, 2012, maturing September 19, 2013, 6% interest rate, deferred financing cost of $4,750 ratably charged to interest, unamortized $3,006, debt discount of $75,000 amortized to interest, unamortized $37,113, convertible at 30% discount to market. If converted as of January 31, 2013, it would represent approximately 1,356,000 additional shares.  Interest accrued to date is $1,652.
    34,881  
Convertible note, original face value of $37,500 dated September 25, 2012, maturing April 26, 2013, 10% interest rate, deferred financing cost of $4,770 ratably charged to interest, unamortized $1,784, convertible at 30% discount to market. If converted as of January 31, 2013, it would represent approximately 678,000 additional shares.  Interest accrued to date is $1,315.
            23,993  
         
Convertible note, original face value of $50,000, dated October 5, 2012, maturing May 6, 2013, 10% interest rate, deferred financing cost of $5,000 ratably charged to interest, unamortized $2,230, debt discount of $39,094 amortized to interest, unamortized $17,436 convertible at 50% discount to market.  If converted as of January 31, 2013, it would represent approximately 904,000 additional shares.  Interest accrued to date is $1,616.
    30,334  
         
Total Debt
  $ 324,023  
Less: long-term portion
    -  
Current portion of debt
  $ 324,023  
Schedule of Derivative Instruments [Table Text Block]
The derivative valuation was calculated using the Black-Scholes Model for the conversion feature. Assumptions to the calculation were as follows:

Weighted Average:
     
    Dividend rate
    0.00 %
    Risk-free interest rate
    .08 %
    Expected lives (years)
    0.930  
    Expected price volatility
    159.4 %
    Forfeiture Rate
    0.00 %