Description of the conversion terms of a debt instrument which may include the conversion ratio (including all potential conversion ratios if contingently adjustable), type of debt or equity security into which the debt is convertible, the dollars of debt or the number of shares into which the instrument is convertible (or potentially convertible into), the conversion period, any contingencies associated with the conversion terms, and the existence and amount of a beneficial conversion feature.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Emerging Issues Task Force (EITF)

-Number 00-27

-Paragraph 56

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 129

-Paragraph 4

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 02

-Paragraph 22

-Article 5

Reference 4: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 505

-SubTopic 10

-Section 50

-Paragraph 3

-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21475-112644

Reference 5: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 210

-SubTopic 10

-Section S99

-Paragraph 1

-Subparagraph (SX 210.5-02.22(a)(5))

-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 6: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 505

-SubTopic 10

-Section 50

-Paragraph 7

-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21521-112644

Reference 7: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 505

-SubTopic 10

-Section 50

-Paragraph 6

-URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21506-112644

Reference 8: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name FASB Staff Position (FSP)

-Number FAS129-1

-Paragraph 3

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

- Definition

Fair values as of the balance sheet date of all liabilities resulting from contracts that meet the criteria of being accounted for as derivative instruments, net of the effects of master netting arrangements.

+ References+ Details

6. Convertible Notes Payable (Detail) (USD $)	3 Months Ended		88 Months Ended
6. Convertible Notes Payable (Detail) (USD $)	Oct. 31, 2012	Oct. 31, 2011	Oct. 31, 2012	Jul. 31, 2012
Convertible Notes Payable, Gross	$ 516,500		$ 516,500
Derivative Liabilities	298,463		298,463	191,792
Derivative, Gain (Loss) on Derivative, Net	21,152	0	(2,941)
August 1, 2012 Convertible Note [Member]
Debt Instrument, Face Amount	25,000		25,000
Debt Instrument, Interest Rate, Stated Percentage	10.00%		10.00%
Debt Instrument, Convertible, Terms of Conversion Feature	variable conversion price of 50% discount of the average of the three lowest trading prices during the last ten trading days
Convertible Debt, Shares Potentially Issuable (in Shares)	192,309
September 19, 2012 Convertible Note [Member]
Debt Instrument, Face Amount	75,000		75,000
Debt Instrument, Interest Rate, Stated Percentage	6.00%		6.00%
Debt Instrument, Convertible, Terms of Conversion Feature	variable conversion price of 30% discount on any of the five trading days preceding the date of the conversion
Convertible Debt, Shares Potentially Issuable (in Shares)	576,923
September 25, 2012 Convertible Note [Member]
Debt Instrument, Interest Rate, Stated Percentage	10.00%		10.00%
Debt Instrument, Convertible, Terms of Conversion Feature	variable conversion price of 30% discount of the average of the three lowest trading prices during the last ten trading days
Convertible Debt, Shares Potentially Issuable (in Shares)	384,615
Convertible Notes Payable, Gross	37,500		37,500
October 5, 2012 Convertible Note [Member]
Debt Instrument, Face Amount	$ 50,000		$ 50,000
Debt Instrument, Interest Rate, Stated Percentage	10.00%		10.00%
Debt Instrument, Convertible, Terms of Conversion Feature	variable conversion price of 50% discount of the low traded price of the Company's Common Stock for the previous ten trading days
Convertible Debt, Shares Potentially Issuable (in Shares)	346,154