7. Stockholders' Equity (Detail) (USD $)	12 Months Ended			85 Months Ended
	Jul. 31, 2012	Jul. 31, 2011	Jul. 31, 2010	Jul. 31, 2012
Common Stock, Shares Authorized	200,000,000	200,000,000		200,000,000
Common Stock, Par or Stated Value Per Share (in Dollars per share)	$ 0.001	$ 0.001		$ 0.001
Common Stock, Shares, Outstanding	126,083,416	76,976,333		126,083,416
Stockholders' Equity Note, Stock Split			20 for 1
Shares Cancelled During Period			100,000,000
Stock Issued During Period, Shares, Issued for Services			4,150,000
Stock Issued During Period, Value, Issued for Services (in Dollars)	$ 10,048,857	$ 6,118,170	$ 1,358,800
Stock Issued During Period, Value, Issued for Cash (in Dollars)	802,929	3,078,020
Allocated Share-based Compensation Expense (in Dollars)	822,499	531,250
Share-based Compensation (in Dollars)	1,027,501	531,250		1,558,751
Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized (in Dollars)	1,441,667			1,441,667
Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized, Period for Recognition	16 months
(in Dollars)	161,700			161,700
Stock Issued October 6, 2010 [Member]
Stock Issued During Period, Shares, Issued for Services		200,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		30,000
Stock Issued October 13, 2010 [Member]
Stock Issued During Period, Shares, Issued for Services		80,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		12,000
Stock Issued November 17, 2010 [Member]
Stock Issued During Period, Shares, Issued for Cash		1,020,000
Share Price (in Dollars per share)		$ 0.25
Common Stock, Discount on Shares (in Dollars)		71,400
Stock Issued During Period, Value, Issued for Cash (in Dollars)		326,400
Stock Issued December 1, 2010 [Member]
Stock Issued During Period, Shares, Share-based Compensation, Gross		1,000,000
Number of Officers Issued Shares		1
Stock Issued During Period, Value, Share-based Compensation, Gross (in Dollars)		320,000
Stock Issued December 15, 2010 [Member]
Stock Issued During Period, Shares, Issued for Cash		800,000
Share Price (in Dollars per share)		$ 0.25
Common Stock, Discount on Shares (in Dollars)		40,000
Stock Issued During Period, Value, Issued for Cash (in Dollars)		240,000
Stock Issued December 22, 2010 [Member]
Stock Issued During Period, Shares, Issued for Services		400,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		128,000
Stock Issued January 4, 2011 [Member]
Stock Issued During Period, Shares, Issued for Cash		80,000
Share Price (in Dollars per share)		$ 0.25
Common Stock, Discount on Shares (in Dollars)		5,600
Stock Issued During Period, Value, Issued for Cash (in Dollars)		25,600
Stock Issued January 26, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services		310,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		93,000
Stock Issued February 14, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services		90,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		45,450
Stock Issued February 25, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services		200,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		144,000
Stock Issued March 9, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services		80,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		48,000
Stock Issued During Period, Shares, Issued for Cash		920,000
Share Price (in Dollars per share)		$ 0.25
Common Stock, Discount on Shares (in Dollars)		322,000
Stock Issued During Period, Value, Issued for Cash (in Dollars)		552,000
Stock Issued March 17, 2011 [Member]
Stock Issued During Period, Shares, Issued for Cash		620,000
Share Price (in Dollars per share)		$ 0.25
Common Stock, Discount on Shares (in Dollars)		303,800
Stock Issued During Period, Value, Issued for Cash (in Dollars)		458,800
Stock Issued March 25, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services		250,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		197,500
Stock Issued During Period, Shares, Issued for Cash		140,000
Share Price (in Dollars per share)		$ 0.25
Common Stock, Discount on Shares (in Dollars)		75,600
Stock Issued During Period, Value, Issued for Cash (in Dollars)		110,600
Stock Issued March 29, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services		400,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		260,000
Stock Issued April 5, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services		800,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		544,000
Stock Issued April 7, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services		200,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		122,000
Stock Issued During Period, Shares, Issued for Cash		340,000
Share Price (in Dollars per share)		$ 0.25
Common Stock, Discount on Shares (in Dollars)		85,000
Stock Issued During Period, Value, Issued for Cash (in Dollars)		207,400
Stock Issued April 20, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services		680,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		462,400
Stock Issued During Period, Shares, Issued for Cash		1,680,000
Share Price (in Dollars per share)		$ 0.25
Common Stock, Discount on Shares (in Dollars)		420,000
Stock Issued During Period, Value, Issued for Cash (in Dollars)		11,424,000
Stock Issued April 27, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services		1,000,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		670,000
Stock Issued April 28, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services		600,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		402,000
Stock Issued April 29, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services		200,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		180,000
Stock Issued May 25, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services		500,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		400,000
Stock Issued June 3, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services		940,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		704,800
Stock Issued June 10, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services		200,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		130,000
Stock Issued July 5, 2011 [Member] | Shares Issued to CEO [Member]
Stock Issued During Period, Shares, Issued for Services		72,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		51,120
Stock Issued July 5, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services		928,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		658,880
Stock Issued July 14, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services		598,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		442,520
Stock Issued July 21, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services		100,000
Stock Issued During Period, Value, Issued for Services (in Dollars)		72,300
Stock Issued August 5, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services	700,000
Stock Issued During Period, Value, Issued for Services (in Dollars)	434,000
Stock Issued September 13, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services	8,900,000
Stock Issued During Period, Value, Issued for Services (in Dollars)	3,560,000
Stock Issued October 6, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services	80,000
Stock Issued During Period, Value, Issued for Services (in Dollars)	38,400
Stock Issued October 25, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services	50,000
Stock Issued During Period, Value, Issued for Services (in Dollars)	17,000
Stock Issued November 17, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services	55,200,000
Stock Issued During Period, Value, Issued for Services (in Dollars)	2,346,000
Stock Issued November 23, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services	225,000
Stock Issued During Period, Value, Issued for Services (in Dollars)	94,500
Stock Issued December 6, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services	3,100,000
Stock Issued During Period, Value, Issued for Services (in Dollars)	1,069,500
Stock Issued December 15, 2011 [Member]
Stock Issued During Period, Shares, Issued for Services	2,500,000
Stock Issued During Period, Value, Issued for Services (in Dollars)	700,000
Stock Issued During Period, Shares, Share-based Compensation, Net of Forfeitures	2,500,000
Stock Issued During Period, Value, Share-based Compensation, Net of Forfeitures (in Dollars)	700,000
Stock Issued March 28, 2012 [Member]
Stock Issued During Period, Shares, Issued for Services	75,000
Stock Issued During Period, Value, Issued for Services (in Dollars)	7,125
Stock Issued March 28, 2012 #2 [Member]
Stock Issued During Period, Shares, Issued for Services	3,500,000
Stock Issued During Period, Value, Issued for Services (in Dollars)	332,500
Stock Issued April 5, 2012 [Member]
Stock Issued During Period, Shares, Issued for Services	6,520,000
Stock Issued During Period, Value, Issued for Services (in Dollars)	652,000
Stock Issued April 13, 2012 [Member]
Stock Issued During Period, Shares, Issued for Services	170,000
Stock Issued During Period, Value, Issued for Services (in Dollars)	15,980
Stock Issued April 17, 2012 [Member]
Stock Issued During Period, Shares, Issued for Services	1,234,568
Stock Issued During Period, Value, Issued for Services (in Dollars)	49,383
Stock Issued May 5, 2012 [Member]
Stock Issued During Period, Shares, Issued for Services	728,863
Stock Issued During Period, Value, Issued for Services (in Dollars)	102,469
Stock Issued June 28, 2012 [Member]
Stock Issued During Period, Shares, Issued for Services	945,000
Stock Issued During Period, Value, Issued for Services (in Dollars)	111,699
Stock Issued July 24, 2012 [Member]
Stock Issued During Period, Shares, Issued for Services	1,200,000
Stock Issued During Period, Value, Issued for Services (in Dollars)	186,000
Stock Issued July 30, 2012 [Member]
Stock Issued During Period, Shares, Issued for Services	2,107,237
Stock Issued During Period, Value, Issued for Services (in Dollars)	316,086
Officer Options [Member]
Number of Officers Granted Options		2
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross	8,000,000	7,500,000
Investment Options, Exercise Price (in Dollars per share)	$ 0.08	$ 0.60
Company Stock Price on Option Grant Date (in Dollars per share)	$ 0.057
Fair Market Value of Options Granted (in Dollars)	640,000
Share-based Compensation (in Dollars)	106,667
Options, Exercise Period	3 years
CEO Options [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross		1,000,000
Investment Options, Exercise Price (in Dollars per share)		$ 1.20
Share-based Compensation (in Dollars)		920,834
Officer and CEO Options [Member]
Company Stock Price on Option Grant Date (in Dollars per share)		$ 0.30
Fair Market Value of Options Granted (in Dollars)		2,550,000
Warrants Issued November 29, 2010 [Member]
Warrants Issued During Period, Number of Warrants		7,116,667
Investment Warrants, Exercise Price (in Dollars per share)		$ 0.25
Warrant Exercise Period		5 years
Warrants Issued December 15, 2010 [Member]
Warrants Issued During Period, Number of Warrants		1,900,000
Investment Warrants, Exercise Price (in Dollars per share)		$ 0.50
Warrants Issued March 1, 2011 [Member]
Warrants Issued During Period, Number of Warrants		920,000
Investment Warrants, Exercise Price (in Dollars per share)		$ 0.50
Warrants Issued March 15, 2011 [Member]
Warrants Issued During Period, Number of Warrants		1,760,000
Investment Warrants, Exercise Price (in Dollars per share)		$ 0.50
Warrants Issued April 25, 2011 [Member]
Warrants Issued During Period, Number of Warrants		280,000
Investment Warrants, Exercise Price (in Dollars per share)		$ 0.50
Warrants Issued May 6, 2011 [Member]
Warrants Issued During Period, Number of Warrants		200,000
Investment Warrants, Exercise Price (in Dollars per share)		$ 0.50
Warrants Issued July 8, 2011 [Member]
Warrants Issued During Period, Number of Warrants		40,000
Investment Warrants, Exercise Price (in Dollars per share)		$ 0.50
Warrants Issued July 21, 2011 [Member]
Warrants Issued During Period, Number of Warrants		100,000
Investment Warrants, Exercise Price (in Dollars per share)		$ 0.50
Warrants Issued August 5, 2011 [Member]
Warrants Issued During Period, Number of Warrants	300,000
Investment Warrants, Exercise Price (in Dollars per share)	$ 0.50
Warrants Issued August 22, 2011 [Member]
Warrants Issued During Period, Number of Warrants	50,000
Investment Warrants, Exercise Price (in Dollars per share)	$ 0.50
Warrants Issued September 6, 2011 [Member]
Warrants Issued During Period, Number of Warrants	60,000
Investment Warrants, Exercise Price (in Dollars per share)	$ 0.50
Warrants Issued September 21, 2011 [Member]
Warrants Issued During Period, Number of Warrants	200,000
Investment Warrants, Exercise Price (in Dollars per share)	$ 0.50
Warrants Issued September 27, 2011 [Member]
Warrants Issued During Period, Number of Warrants	200,000
Investment Warrants, Exercise Price (in Dollars per share)	$ 0.50
Warrants Issued October 6, 2011 [Member]
Warrants Issued During Period, Number of Warrants	200,000
Investment Warrants, Exercise Price (in Dollars per share)	$ 0.50
Warrants Issued November 1, 2011 [Member]
Warrants Issued During Period, Number of Warrants	5,300,000
Investment Warrants, Exercise Price (in Dollars per share)	$ 0.50
Warrant Exercise Period	5 years
Marketing Agreement, Guaranteed Sales	$23.4 to $27 Million
WarrantsIssuedValue (in Dollars)	1,071,000
(in Dollars)	142,800
Warrants Issued March 14, 2012 [Member]
Warrants Issued During Period, Number of Warrants	8,400,000
Investment Warrants, Exercise Price (in Dollars per share)	$ 0.50
WarrantsIssuedValue (in Dollars)	378,000
(in Dollars)	$ 18,900
Warrants Issued March 28, 2012 [Member]
Warrants Issued During Period, Number of Warrants	1,500,000
Investment Warrants, Exercise Price (in Dollars per share)	$ 0.20
Warrants Issued April 5, 2012 [Member]
Warrants Issued During Period, Number of Warrants	20,000
Investment Warrants, Exercise Price (in Dollars per share)	$ 0.50
Warrants Issued May 3, 2012 [Member]
Warrants Issued During Period, Number of Warrants	428,572
Investment Warrants, Exercise Price (in Dollars per share)	$ 0.14