XML 47 R28.htm IDEA: XBRL DOCUMENT v3.3.0.814
Stockholders' Equity (Stock Based Compensation) (Details) - USD ($)
1 Months Ended 12 Months Ended
Mar. 19, 2015
Jan. 25, 2015
Jan. 09, 2015
Nov. 13, 2014
Aug. 02, 2014
Jun. 24, 2014
Jun. 15, 2014
Jun. 11, 2014
Dec. 31, 2013
Nov. 01, 2013
Jul. 31, 2013
Jul. 31, 2015
Jul. 31, 2015
Jul. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted                         195,000  
Stock based compensation expense                         $ 1,008,239 $ 8,283,582
Stock Option [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted                         195,000  
Options granted, exercise price                         $ 11.33  
Dividend yield                         0.00% 0.00%
Stock Option [Member] | August 1, 2013 Options [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted                     375,000      
Expiration period                     10 years      
Stock based compensation expense                           $ 1,068,750
Stock Option [Member] | November 1, 2013 Options [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted                   225,000        
Expiration period                   10 years        
Stock based compensation expense                           985,500
Stock Option [Member] | December 31, 2013 Options [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted                 665,000          
Expiration period                 10 years          
Stock based compensation expense                           3,591,000
Stock Option [Member] | June 2014 Grant [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted             1,075,000              
Expiration period             10 years              
Stock based compensation expense                           2,580,000
Stock Option [Member] | June 2014 Consultant Options [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted           30,000                
Options granted, exercise price           $ 5.00                
Expiration period           7 years                
Stock based compensation expense                         $ 34,500 $ 34,500
Unrecognized stock-based compensation cost           $ 69,000                
Stock Option [Member] | August 2 Option Grant [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted         30,000                  
Options granted, exercise price         $ 10.00                  
Expiration period         5 years                  
Stock based compensation expense                         173,999  
Stock Option [Member] | November 12 Option Grant [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted       30,000                    
Options granted, exercise price       $ 10.00                    
Expiration period       5 years                    
Vesting period       3 years                    
Fair value of options granted       $ 188,825                    
Stock based compensation expense                         103,951  
Stock Option [Member] | November 12 Option Grant Two [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted       20,000                    
Options granted, exercise price       $ 15.00                    
Expiration period       5 years                    
Vesting period       3 years                    
Fair value of options granted       $ 127,150                    
Stock based compensation expense                         67,984  
Stock Option [Member] | January 9 Option Grant [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted     15,000                      
Options granted, exercise price     $ 10.00                      
Expiration period     5 years                      
Stock based compensation expense                         65,163  
Stock Option [Member] | January 25 Option Grant [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted   10,000                        
Options granted, exercise price   $ 10.00                        
Expiration period   5 years                        
Stock based compensation expense                         36,169  
Stock Option [Member] | March 19 Option Grant [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted 48,000                          
Options granted, exercise price $ 10.00                          
Expiration period 5 years                          
Stock based compensation expense                         282,227  
Stock Option [Member] | March 19 Option Grant Two [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted 32,000                          
Options granted, exercise price $ 15.00                          
Expiration period 5 years                          
Stock based compensation expense                         186,655  
Stock Option [Member] | July 2015 Option Grant [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted                       10,000    
Options granted, exercise price                       $ 10.00    
Expiration period                       3 years    
Stock based compensation expense                         55,043  
Stock Option [Member] | Vested Options [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Stock based compensation expense                         $ 37,048  
Stock Option [Member] | Minimum [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Market value of stock on measurement date                       $ 3.75 $ 3.75 $ 2.40
Risk-free interest rate                         1.00% 2.19%
Volatility factor                         147.00% 418.00%
Term                         3 years 7 years
Stock Option [Member] | Minimum [Member] | August 1, 2013 Options [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted, exercise price                     $ 10.00      
Stock Option [Member] | Minimum [Member] | November 1, 2013 Options [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted, exercise price                   $ 6.00        
Stock Option [Member] | Minimum [Member] | December 31, 2013 Options [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted, exercise price                 $ 6.00          
Stock Option [Member] | Minimum [Member] | June 2014 Grant [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted, exercise price             $ 5.00              
Stock Option [Member] | Maximum [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Market value of stock on measurement date                       $ 7.30 $ 7.30 $ 5.40
Risk-free interest rate                         1.73% 2.99%
Volatility factor                         407.00% 459.00%
Term                         5 years 10 years
Stock Option [Member] | Maximum [Member] | August 1, 2013 Options [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted, exercise price                     $ 20.00      
Stock Option [Member] | Maximum [Member] | November 1, 2013 Options [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted, exercise price                   $ 10.00        
Stock Option [Member] | Maximum [Member] | December 31, 2013 Options [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted, exercise price                 $ 10.00          
Stock Option [Member] | Maximum [Member] | June 2014 Grant [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted, exercise price             $ 8.00              
Warrant [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted                         83,800  
Options granted, exercise price                         $ 9.07  
Expiration date               Jun. 10, 2024            
Warrant [Member] | June 2014 Grant [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted               240,000            
Options granted, exercise price               $ 10.00            
Expiration period                         10 years  
Warrant [Member] | Future Warrants Authorized For Grant [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted               225,400            
Warrant [Member] | Minimum [Member] | June 2014 Grant [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted, exercise price               $ 12.50            
Warrant [Member] | Maximum [Member] | June 2014 Grant [Member]                            
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                            
Options granted, exercise price               $ 25.00