Represents the expense recognized during the period arising from equity-based compensation arrangements (for example, shares of stock, unit, stock options or other equity instruments) with employees, directors and certain consultants qualifying for treatment as employees.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

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- Definition

Unrecognized cost of unvested share-based compensation awards.

+ References

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- Definition

Period from grant date that an equity-based award expires, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

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- Definition

The estimated dividend rate (a percentage of the share price) to be paid (expected dividends) to holders of the underlying shares over the option's term.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

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Expected term of share-based compensation awards, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

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The estimated measure of the percentage by which a share price is expected to fluctuate during a period. Volatility also may be defined as a probability-weighted measure of the dispersion of returns about the mean. The volatility of a share price is the standard deviation of the continuously compounded rates of return on the share over a specified period. That is the same as the standard deviation of the differences in the natural logarithms of the stock prices plus dividends, if any, over the period.

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The risk-free interest rate assumption that is used in valuing an option on its own shares.

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- Definition

Gross number of share options (or share units) granted during the period.

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No definition available.

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Weighted average per share amount at which grantees can acquire shares of common stock by exercise of options.

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No definition available.

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Price of a single share of a number of saleable stocks of a company.

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Stockholders' Equity (Stock Based Compensation) (Details) (USD $)	12 Months Ended		0 Months Ended					12 Months Ended						0 Months Ended				12 Months Ended	0 Months Ended				12 Months Ended	0 Months Ended	12 Months Ended	0 Months Ended
	Jul. 31, 2014	Jul. 31, 2013	Jun. 24, 2014 Stock Option [Member]	Jun. 15, 2014 Stock Option [Member]	Dec. 31, 2013 Stock Option [Member]	Nov. 01, 2013 Stock Option [Member]	Aug. 02, 2013 Stock Option [Member]	Jul. 31, 2014 Stock Option [Member]	Jul. 31, 2014 Stock Option [Member] August 1, 2013 Options [Member]	Jul. 31, 2014 Stock Option [Member] November 1, 2013 Options [Member]	Jul. 31, 2014 Stock Option [Member] December 31, 2013 Options [Member]	Jul. 31, 2014 Stock Option [Member] June 2014 Grant [Member]	Jul. 31, 2014 Stock Option [Member] June 2014 Consultant Options [Member]	Jun. 15, 2014 Stock Option [Member] Minimum [Member]	Dec. 31, 2013 Stock Option [Member] Minimum [Member]	Nov. 01, 2013 Stock Option [Member] Minimum [Member]	Aug. 02, 2013 Stock Option [Member] Minimum [Member]	Jul. 31, 2014 Stock Option [Member] Minimum [Member]	Jun. 15, 2014 Stock Option [Member] Maximum [Member]	Dec. 31, 2013 Stock Option [Member] Maximum [Member]	Nov. 01, 2013 Stock Option [Member] Maximum [Member]	Aug. 02, 2013 Stock Option [Member] Maximum [Member]	Jul. 31, 2014 Stock Option [Member] Maximum [Member]	Jun. 11, 2014 Warrant [Member]	Jul. 31, 2014 Warrant [Member]	Jun. 11, 2014 Warrant [Member] Future Warrants Authorized For Grant [Member]	Jun. 11, 2014 Warrant [Member] Minimum [Member] Future Warrants Authorized For Grant [Member]	Jun. 11, 2014 Warrant [Member] Maximum [Member] Future Warrants Authorized For Grant [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options granted			3,000,000	107,500,000	66,500,000	22,500,000	37,500,000	237,000,000																24,000,000	24,000,000	22,540,000
Options granted, exercise price			$ 0.05					$ 0.09						$ 0.05	$ 0.06	$ 0.06	$ 0.10		$ 0.08	$ 0.10	$ 0.10	$ 0.20		$ 0.10	$ 0.10		$ 0.125	$ 0.25
Expiration period				10 years	10 years	10 years	10 years																	10 years
Stock based compensation expense	$ 9,003,582	$ 6,871,362							$ 1,068,750	$ 985,500	$ 3,591,000	$ 2,580,000	$ 34,500
Market value of stock on measurement date																		$ 0.024					$ 0.054
Risk-free interest rate																		2.19%					2.99%
Dividend yield								0.00%
Volatility factor																		418.00%					459.00%
Term								9 years 6 months 11 days										7 years					10 years		9 years 10 months 10 days
Unrecognized stock-based compensation cost			$ 69,000