Statement of Stockholders' Equity (Deficit) (USD $)	Total	Common Stock [Member]	Additional Paid In Capital [Member]	Deficit During the Development Stage [Member]
Balance at Jul. 31, 2005
Balance, shares at Jul. 31, 2005
Common shares issued for cash during March 2006 at $0.001 per share	5,000	5,000
Common shares issued for cash during March 2006 at $0.001 per share, shares		5,000,000
Common shares issued for cash during March 2006 at $0.01 per share	13,000	1,300	11,700
Common shares issued for cash during March 2006 at $0.01 per share, shares		1,300,000
Common shares issued for cash during April 2006 at $0.01 per share	7,500	75	7,425
Common shares issued for cash during April 2006 at $0.01 per share, shares		75,000
Common shares issued for cash during May 2006 at $0.01 per share	30,000	150	29,850
Common shares issued for cash during May 2006 at $0.01 per share, shares		150,000
Net income (loss)	(32,125)			(32,125)
Balance at Jul. 31, 2006	23,375	6,525	48,975	(32,125)
Balance, shares at Jul. 31, 2006		6,525,000
Net income (loss)	(33,605)			(33,605)
Balance at Jul. 31, 2007	(10,230)	6,525	48,975	(65,730)
Balance, shares at Jul. 31, 2007		6,525,000
Net income (loss)	(17,924)			(17,924)
Balance at Jul. 31, 2008	(28,154)	6,525	48,975	(83,654)
Balance, shares at Jul. 31, 2008		6,525,000
Net income (loss)	28,444			28,444
Balance at Jul. 31, 2009	290	6,525	48,975	(55,210)
Balance, shares at Jul. 31, 2009		6,525,000
Forward Stock Split : 20 for 1		130,500	(130,500)
Forward Stock Split : 20 for 1, shares		130,500,000
Stock issued for acquisition of patent	20,333	20,333
Stock issued for acquisition of patent, shares		20,333,333
Cancellation of shares		(100,000)	100,000
Cancellation of shares, shares		(100,000,000)
Stock issued for services	1,358,800	4,150	1,354,650
Stock issued for services, shares		4,150,000
Net income (loss)	(2,016,710)			(2,016,710)
Balance at Jul. 31, 2010	(637,287)	61,508	1,373,125	(2,071,920)
Balance, shares at Jul. 31, 2010		61,508,333
Warrants issued for acquisition of patent	7,117		7,117
Sales of common stock	3,078,020	5,640	3,072,380
Sales of common stock, shares		5,640,000
Stock issued for services	6,118,170	9,828	6,108,342
Stock issued for services, shares		9,828,000
Stock based compensation from issuance of stock options	2,550,000		2,550,000
Net income (loss)	(11,454,537)			(11,454,537)
Balance at Jul. 31, 2011	(338,517)	76,976	13,110,964	(13,526,457)
Balance, shares at Jul. 31, 2011		76,976,333
Cancellation of shares		(220)	220
Cancellation of shares, shares		(220,000)
Sales of common stock	802,929	8,439	794,490
Sales of common stock, shares		8,438,572
Stock issued for services	10,048,857	37,556	10,011,301
Stock issued for services, shares		37,555,668
Conversion of Convertible Notes Payable to Common Stock	100,000	3,332	96,668
Conversion of Convertible Notes Payable to Common Stock, shares		3,332,843
Stock based compensation from issuance of stock options	752,760		752,760
Stock based compensation from issuance of stock warrants	161,700		161,700
Net income (loss)	(12,146,447)			(12,146,447)
Balance at Jul. 31, 2012	(618,718)	126,083	24,928,103	(25,672,904)
Balance, shares at Jul. 31, 2012		126,083,416
Sales of common stock	55,000	917	54,083
Sales of common stock, shares		916,666
Stock issued for services	937,353	12,266	925,087
Stock issued for services, shares		12,265,568
Conversion of Convertible Notes Payable to Common Stock	802,412	25,334	777,078
Conversion of Convertible Notes Payable to Common Stock, shares		25,334,323
Issuance of Common Stock as Deferred Financing Cost	13,500	100	13,400
Issuance of Common Stock as Deferred Financing Cost, shares		100,000
Stock based compensation from issuance of stock options	3,610,362		3,610,362
Stock based compensation from issuance of stock warrants	3,261,000		3,261,000
Forgiveness of debt by related party	126,566		126,566
Net income (loss)	(9,177,491)			(9,177,491)
Balance at Jul. 31, 2013	(990,016)	164,700	33,695,679	(34,850,395)
Balance, shares at Jul. 31, 2013	164,699,973	164,699,973
Derivative liability	(337,413)		(337,413)
Settlement of derivative liability	8,820		8,820
Stock issued for services	110,668	2,185	108,483
Stock issued for services, shares		2,185,467
Stock issued due to exercise of warrants		1,524	(1,524)
Stock issued due to exercise of warrants, shares	1,523,666	1,523,666
Stock based compensation from issuance of stock options	1,080,201		1,080,201
Net income (loss)	(1,713,833)			(1,713,833)
Balance at Oct. 31, 2013	$ (1,841,573)	$ 168,409	$ 34,554,246	$ (36,564,228)
Balance, shares at Oct. 31, 2013	168,409,106	168,409,106