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Stockholders' Equity (Narrative) (Details) (USD $)
0 Months Ended 3 Months Ended 12 Months Ended 0 Months Ended 3 Months Ended 0 Months Ended
Oct. 31, 2013
Oct. 25, 2013
Oct. 21, 2013
Sep. 18, 2013
Aug. 28, 2013
Aug. 12, 2013
Oct. 31, 2013
Oct. 31, 2012
Jul. 31, 2013
Jul. 31, 2012
Jul. 31, 2011
Jul. 31, 2010
Aug. 02, 2013
Aug. 02, 2013
Stock Option [Member]
Oct. 31, 2013
Stock Option [Member]
Oct. 31, 2013
Stock Option [Member]
August 1, 2013 Options [Member]
Aug. 02, 2013
Stock Option [Member]
Minimum [Member]
Aug. 02, 2013
Stock Option [Member]
Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                                    
Options granted                           37,500,000 37,500,000      
Options granted, exercise price                             $ 0.16   $ 0.10 $ 0.20
Expiration period                           10 years        
Expiration date                           Jul. 31, 2023        
Stock based compensation expense             $ 1,080,201 $ 27,174               $ 1,068,750    
Market value of stock on measurement date $ 0.042           $ 0.042   $ 0.0289       $ 0.0285          
Risk-free interest rate                           2.74%        
Dividend yield                           0.00%        
Volatility factor                           459.00%        
Term                           10 years        
Unrecognized stock-based compensation cost                             14,927      
Unrecognized stock-based compensation cost, period for recognition                             1 year 3 months      
Stock issued for services, shares 375,000 334,572 225,895 375,000 500,000 375,000                        
Stock issued for services 15,750 13,382 9,036 22,500 35,000 15,000 110,668   937,353 10,048,857 6,118,170 1,358,800            
Stock issued due to exercise of warrants, shares             1,523,666                      
Stock issued due to exercise of warrants