Summary of Significant Accounting Policies (Details)	12 Months Ended				12 Months Ended
	Jul. 31, 2013 USD ($)	Jul. 31, 2012 USD ($)	Jul. 31, 2013 GBP (£)	Jul. 31, 2011 USD ($)	Jul. 31, 2013 Options And Warrants [Member]	Jul. 31, 2013 Convertible Notes Payable [Member]	Jul. 31, 2013 Minimum [Member]	Jul. 31, 2013 Maximum [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, estimated useful live							3 years	7 years
Cash and cash equivalents	$ 598,623	$ 20,423		$ 51,789
Federally insured cash deposit limit	128,999	128,999	85,000
Intellectual property, estimated useful life	20 years
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from computation of earnings per share (shares)	178,805,000				177,725,000	1,080,000
Stock based compensation expense	937,353	10,048,857
Due to related party	$ 350,000	$ 136,412