Stockholders' Equity (Details) (USD $)	3 Months Ended		9 Months Ended		12 Months Ended			94 Months Ended
	Apr. 30, 2013	Apr. 30, 2012	Apr. 30, 2013	Apr. 30, 2012	Jul. 31, 2012	Jul. 31, 2011	Jul. 31, 2010	Apr. 30, 2013
Equity Issuance [Line Items]
Common Stock, Shares Authorized	200,000,000		200,000,000		200,000,000			200,000,000
Common Stock, Par or Stated Value Per Share (in Dollars per share)	$ 0.001		$ 0.001		$ 0.001			$ 0.001
Common Stock, Shares, Outstanding	145,805,529		145,805,529		126,083,416			145,805,529
Stock Issued During Period, Value, Issued for Services (in Dollars)			$ 802,074		$ 10,048,857	$ 6,118,170	$ 1,358,800
Allocated Share-based Compensation Expense (in Dollars)			265,833		531,250
Share-based Compensation (in Dollars)	791,833	619,166	1,666,357	9,809,549
Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized (in Dollars)	3,219,000		3,219,000					3,219,000
Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized, Period for Recognition			7 months 15 days
Warrants Issued Value Recognized in Current Year (in Dollars)			152,450					314,150
Additional Paid In Capital Agreement, Amount	600,000		600,000					600,000
Additional Paid In Capital Agreement, Percentage of Net Profit	6.00%		6.00%					6.00%
Additional Paid In Capital Agreement, Marketing Term Limit			24 months
Additional Paid In Capital Agreement, Option Exercise Period			60 days
Additional Paid In Capital Agreement, Potential Alternative Option, Shares			7,500,000
Stock Issued October 6, 2010 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						200,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						30,000
Stock Issued October 13, 2010 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						80,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						12,000
Stock Issued November 17, 2010 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Cash						1,020,000
Share Price (in Dollars per share)						$ 0.25
Common Stock, Discount on Shares (in Dollars)						71,400
Stock Issued During Period, Value, Issued for Cash (in Dollars)						326,400
Stock Issued December 1, 2010 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Share-based Compensation, Gross						1,000,000
Number of Officers Issued Shares						1
Stock Issued During Period, Value, Share-based Compensation, Gross (in Dollars)						320,000
Stock Issued December 15, 2010 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Cash						800,000
Share Price (in Dollars per share)						$ 0.25
Common Stock, Discount on Shares (in Dollars)						40,000
Stock Issued During Period, Value, Issued for Cash (in Dollars)						240,000
Stock Issued December 22, 2010 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						400,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						128,000
Stock Issued January 4, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Cash						80,000
Share Price (in Dollars per share)						$ 0.25
Common Stock, Discount on Shares (in Dollars)						5,600
Stock Issued During Period, Value, Issued for Cash (in Dollars)						25,600
Stock Issued January 26, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						310,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						93,000
Stock Issued February 14, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						90,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						45,450
Stock Issued February 25, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						200,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						144,000
Stock Issued March 9, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						80,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						48,000
Stock Issued During Period, Shares, Issued for Cash						920,000
Share Price (in Dollars per share)						$ 0.25
Common Stock, Discount on Shares (in Dollars)						322,000
Stock Issued During Period, Value, Issued for Cash (in Dollars)						552,000
Stock Issued March 17, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Cash						620,000
Share Price (in Dollars per share)						$ 0.25
Common Stock, Discount on Shares (in Dollars)						303,800
Stock Issued During Period, Value, Issued for Cash (in Dollars)						458,800
Stock Issued March 25, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						250,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						197,500
Stock Issued During Period, Shares, Issued for Cash						140,000
Share Price (in Dollars per share)						$ 0.25
Common Stock, Discount on Shares (in Dollars)						75,600
Stock Issued During Period, Value, Issued for Cash (in Dollars)						110,600
Stock Issued March 29, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						400,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						260,000
Stock Issued April 5, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						800,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						544,000
Stock Issued April 7, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						200,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						122,000
Stock Issued During Period, Shares, Issued for Cash						340,000
Share Price (in Dollars per share)						$ 0.25
Common Stock, Discount on Shares (in Dollars)						85,000
Stock Issued During Period, Value, Issued for Cash (in Dollars)						207,400
Stock Issued April 20, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						680,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						462,400
Stock Issued During Period, Shares, Issued for Cash						1,680,000
Share Price (in Dollars per share)						$ 0.25
Common Stock, Discount on Shares (in Dollars)						420,000
Stock Issued During Period, Value, Issued for Cash (in Dollars)						1,142,400
Stock Issued April 27, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						1,000,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						670,000
Stock Issued April 28, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						600,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						402,000
Stock Issued April 29, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						200,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						180,000
Stock Issued May 25, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						500,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						400,000
Stock Issued June 3, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						940,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						704,800
Stock Issued June 10, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						200,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						130,000
Stock Issued July 5, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						928,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						658,880
Stock Issued July 5, 2011 [Member] | Shares Issued to CEO [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						72,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						15,120
Stock Issued July 14, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						598,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						442,520
Stock Issued July 21, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services						100,000
Stock Issued During Period, Value, Issued for Services (in Dollars)						72,300
Stock Issued August 5, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services					700,000
Stock Issued During Period, Value, Issued for Services (in Dollars)					434,000
Stock Issued September 13, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services					8,900,000
Stock Issued During Period, Value, Issued for Services (in Dollars)					3,560,000
Stock Issued October 6, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services					80,000
Stock Issued During Period, Value, Issued for Services (in Dollars)					38,400
Stock Issued October 25, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services					50,000
Stock Issued During Period, Value, Issued for Services (in Dollars)					17,000
Stock Issued November 17, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services					5,200,000
Stock Issued During Period, Value, Issued for Services (in Dollars)					2,346,000
Stock Issued November 23, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services					225,000
Stock Issued During Period, Value, Issued for Services (in Dollars)					94,500
Stock Issued December 6, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services					3,100,000
Stock Issued During Period, Value, Issued for Services (in Dollars)					1,069,500
Stock Issued December 15, 2011 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services					2,500,000
Stock Issued During Period, Value, Issued for Services (in Dollars)					700,000
Stock Issued During Period, Shares, Share-based Compensation, Net of Forfeitures					2,500,000
Stock Issued During Period, Value, Share-based Compensation, Net of Forfeitures (in Dollars)					700,000
Stock Issued March 28, 2012 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services					75,000
Stock Issued During Period, Value, Issued for Services (in Dollars)					7,125
Stock Issued March 28, 2012 #2 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services					3,500,000
Stock Issued During Period, Value, Issued for Services (in Dollars)					332,500
Stock Issued April 5, 2012 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services					6,520,000
Stock Issued During Period, Value, Issued for Services (in Dollars)					652,000
Stock Issued April 13, 2012 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services					170,000
Stock Issued During Period, Value, Issued for Services (in Dollars)					15,980
Stock Issued April 17, 2012 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services					1,234,568
Stock Issued During Period, Value, Issued for Services (in Dollars)					49,383
Stock Issued May 5, 2012 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services					728,863
Stock Issued During Period, Value, Issued for Services (in Dollars)					102,469
Stock Issued June 28, 2012 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services					945,000
Stock Issued During Period, Value, Issued for Services (in Dollars)					111,699
Stock Issued July 24, 2012 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services					1,200,000
Stock Issued During Period, Value, Issued for Services (in Dollars)					186,000
Stock Issued July 30, 2012 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services					2,107,237
Stock Issued During Period, Value, Issued for Services (in Dollars)					316,086
Stock Issued on August 27, 2012 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services			2,000,000
Stock Issued During Period, Value, Issued for Services (in Dollars)			222,000
Stock Issued September 18, 2012 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services			200,000
Stock Issued During Period, Value, Issued for Services (in Dollars)			27,000
Stock Issued October 5, 2012 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services			1,069,636
Stock Issued During Period, Value, Issued for Services (in Dollars)			173,281
Stock Issued October 23, 2012 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services			800,000
Stock Issued During Period, Value, Issued for Services (in Dollars)			124,000
Stock Issued November 15, 2012 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services			250,000
Stock Issued During Period, Value, Issued for Services (in Dollars)			35,000
Stock Issued January 14, 2013 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services			100,628
Stock Issued During Period, Value, Issued for Services (in Dollars)			7,044
Stock Issued February 21, 2013 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services			2,000,000
Stock Issued During Period, Value, Issued for Services (in Dollars)			120,000
Stock Issued March 14, 2013 [Member]
Equity Issuance [Line Items]
Stock Issued During Period, Shares, Issued for Services			750,000
Stock Issued During Period, Value, Issued for Services (in Dollars)			37,500
Stock Issued March 25, 2013 [Member]
Equity Issuance [Line Items]
Share Price (in Dollars per share)	$ 0.06		$ 0.06					$ 0.06
Stock Issued During Period Through Private Placement, Shares			666,667
Stock Issued During Period Through Private Placement (in Dollars)			40,000
Stock Issued March 29, 2013 [Member]
Equity Issuance [Line Items]
Share Price (in Dollars per share)	$ 0.06		$ 0.06					$ 0.06
Stock Issued During Period Through Private Placement, Shares			250,000
Stock Issued During Period Through Private Placement (in Dollars)			15,000
Officer Options [Member]
Equity Issuance [Line Items]
Number of Officers Granted Options						2
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross					8,000,000	7,500,000
Investment Options, Exercise Price (in Dollars per share)					$ 0.08	$ 0.60
Company Stock Price on Option Grant Date (in Dollars per share)					$ 0.057
Fair Market Value of Options Granted (in Dollars)					640,000
Share-based Compensation (in Dollars)			106,667
Options, Exercise Period					3 years
Options Expiration Date					Jan. 29, 2015
CEO Options [Member]
Equity Issuance [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross						1,000,000
Investment Options, Exercise Price (in Dollars per share)						$ 1.20
Officer and CEO Options [Member]
Equity Issuance [Line Items]
Company Stock Price on Option Grant Date (in Dollars per share)						$ 0.30
Fair Market Value of Options Granted (in Dollars)						2,550,000
Share-based Compensation (in Dollars)			300,000
Options Expiration Date						Dec. 15, 2013
Officers and Director Options [Member]
Equity Issuance [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross			24,500,000
Investment Options, Exercise Price (in Dollars per share)			$ 0.15
Company Stock Price on Option Grant Date (in Dollars per share)			$ 0.08
Fair Market Value of Options Granted (in Dollars)			2,360,000
Share-based Compensation (in Dollars)	39,333
Options, Exercise Period			5 years
Share-based Compensation Arrangement by Share-based Payment Award, Terms of Award			(i) the earliest date on which the price per share has traded at or above $0.30 for at least three trading days out of any ten consecutive trading days; and (ii) December 30, 2017
Options Expiration Date			Dec. 30, 2017
Warrants Issued November 29, 2010 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants						7,116,667
Investment Warrants, Exercise Price (in Dollars per share)						$ 0.25
Warrant Exercise Period						5 years
Warrants Issued December 15, 2010 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants						1,900,000
Investment Warrants, Exercise Price (in Dollars per share)						$ 0.50
Warrants Expiration Date						Dec. 15, 2015
Warrants Issued March 1, 2011 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants						920,000
Investment Warrants, Exercise Price (in Dollars per share)						$ 0.50
Warrants Expiration Date						Mar. 01, 2016
Warrants Issued March 15, 2011 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants						1,760,000
Investment Warrants, Exercise Price (in Dollars per share)						$ 0.50
Warrants Expiration Date						Mar. 15, 2016
Warrants Issued April 25, 2011 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants						280,000
Investment Warrants, Exercise Price (in Dollars per share)						$ 0.50
Warrants Expiration Date						Apr. 25, 2016
Warrants Issued May 6, 2011 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants						200,000
Investment Warrants, Exercise Price (in Dollars per share)						$ 0.50
Warrants Expiration Date						May 06, 2016
Warrants Issued July 8, 2011 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants						40,000
Investment Warrants, Exercise Price (in Dollars per share)						$ 0.50
Warrants Expiration Date						Jul. 08, 2016
Warrants Issued July 21, 2011 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants						100,000
Investment Warrants, Exercise Price (in Dollars per share)						$ 0.50
Warrants Expiration Date						Jul. 21, 2016
Warrants Issued August 5, 2011 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants					300,000
Investment Warrants, Exercise Price (in Dollars per share)					$ 0.50
Warrants Expiration Date					Aug. 05, 2016
Warrants Issued August 22, 2011 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants					50,000
Investment Warrants, Exercise Price (in Dollars per share)					$ 0.50
Warrants Expiration Date					Aug. 22, 2016
Warrants Issued September 6, 2011 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants					60,000
Investment Warrants, Exercise Price (in Dollars per share)					$ 0.50
Warrants Expiration Date					Sep. 06, 2016
Warrants Issued September 21, 2011 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants					200,000
Investment Warrants, Exercise Price (in Dollars per share)					$ 0.50
Warrants Expiration Date					Sep. 21, 2016
Warrants Issued September 27, 2011 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants					200,000
Investment Warrants, Exercise Price (in Dollars per share)					$ 0.50
Warrants Expiration Date					Sep. 27, 2016
Warrants Issued October 6, 2011 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants					200,000
Investment Warrants, Exercise Price (in Dollars per share)					$ 0.50
Warrants Expiration Date					Oct. 06, 2016
Warrants Issued November 1, 2011 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants					5,300,000
Investment Warrants, Exercise Price (in Dollars per share)					$ 0.50
Warrant Exercise Period					5 years
Marketing Agreement, Guaranteed Sales					$23.4 to $27 million
Warrants Issued Value (in Dollars)					1,071,000
Warrants Issued Value Recognized in Current Year (in Dollars)			142,800
Warrants Expiration Date					Oct. 31, 2016
Warrants Issued March 14, 2012 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants					8,400,000
Investment Warrants, Exercise Price (in Dollars per share)					$ 0.50
Warrants Issued Value (in Dollars)					378,000
Warrants Issued Value Recognized in Current Year (in Dollars)			$ 18,900
Warrants Expiration Date					Mar. 14, 2017
Warrants Issued March 28, 2012 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants					1,500,000
Investment Warrants, Exercise Price (in Dollars per share)					$ 0.20
Warrants Expiration Date					Mar. 28, 2017
Warrants Issued April 5, 2012 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants					20,000
Investment Warrants, Exercise Price (in Dollars per share)					$ 0.50
Warrants Expiration Date					Apr. 05, 2017
Warrants Issued May 3, 2012 [Member]
Equity Issuance [Line Items]
Warrants Issued During Period, Number of Warrants					428,572
Investment Warrants, Exercise Price (in Dollars per share)					$ 0.14
Warrants Expiration Date					May 03, 2017
Warrants Issued December 31, 2012 [Member]
Equity Issuance [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Terms of Award			(i) the earliest date on which the price per share has traded at or above $0.30 for at least three trading days out of any ten consecutive trading days; and (ii) December 30, 2017
Warrants Issued During Period, Number of Warrants			72,500,000
Investment Warrants, Exercise Price (in Dollars per share)			$ 0.15
Warrant Exercise Period			5 years
Warrants Expiration Date			Dec. 30, 2017