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Segment Reporting
3 Months Ended
Mar. 31, 2012
Segment Reporting [Abstract]  
Segment Reporting

13. Segment Reporting

We view our operations and manage our business as one segment: the development, marketing and licensing of technologies and fonts. Factors used to identify our single segment include the financial information available for evaluation by our chief operating decision maker in making decisions about how to allocate resources and assess performance. While our technologies and services are sold into two principal markets, OEM and Creative Professional, expenses and assets are not formally allocated to these market segments, and operating results are assessed on an aggregate basis to make decisions about the allocation of resources. The following table presents revenue for these two major markets (in thousands):

 

     Three Months Ended
March 31,
 
     2012      2011  

OEM

   $ 24,644       $ 21,898   

Creative Professional

     9,705         7,831   
  

 

 

    

 

 

 

Total

   $ 34,349       $ 29,729   
  

 

 

    

 

 

 

 

Geographic segment information

The Company attributes revenue to geographic areas based on the location of our subsidiary receiving such revenue. For example, licenses may be sold to large international companies which may be headquartered in Korea, but the sales are received and recorded by our subsidiary located in the United States. In this example, the revenue would be reflected in the United States totals in the table below. We market our products and services through offices in the U.S., United Kingdom, Germany, Hong Kong, Korea and Japan. The following summarizes revenue by location (in thousands of dollars, except percentages):

 

     Three Months Ended March 31,  
     2012     2011  
     Sales      % of Total     Sales      % of Total  

United States

   $ 16,667         48.5   $ 13,291         44.7

Asia

     10,716         31.2        10,818         36.4   

United Kingdom

     1,478         4.3        1,120         3.8   

Germany

     5,488         16.0        4,500         15.1   
  

 

 

    

 

 

   

 

 

    

 

 

 

Total

   $ 34,349         100.0   $ 29,729         100.0
  

 

 

    

 

 

   

 

 

    

 

 

 

Long-lived assets, which include property, plant and equipment, goodwill and intangibles, but exclude other assets, long-term investments and deferred tax assets, are attributed to geographic areas in which Company assets reside and is shown below (in thousands):

 

     March 31, 2012      December 31, 2011  

Long-lived assets:

     

United States

   $ 209,398       $ 157,598   

Asia

     3,310         3,302   

United Kingdom

     73         82   

Germany

     55,098         53,893   
  

 

 

    

 

 

 

Total

   $ 267,879       $ 214,875   
  

 

 

    

 

 

 

Included in the United States total above is $53.5 million of acquired goodwill and intangible assets of Bitstream.