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Segment Reporting
6 Months Ended
Jun. 30, 2011
Segment Reporting  
Segment Reporting

14. Segment Reporting

We view our operations and manage our business as one segment: the development, marketing and licensing of technologies and fonts. Factors used to identify our single segment include the financial information available for evaluation by our chief operating decision maker in making decisions about how to allocate resources and assess performance. While our technologies and services are sold into two principal markets, OEM and creative professional, expenses and assets are not formally allocated to these market segments, and operating results are assessed on an aggregate basis to make decisions about the allocation of resources. The following table presents revenue for these two major markets (in thousands):

 

     Three Months Ended
June 30,
     Six Months Ended
June 30,
 
     2011      2010      2011      2010  

OEM

   $ 22,885       $ 18,387       $ 44,783       $ 36,008   

Creative professional

     8,181         6,048         16,012         12,888   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total

   $ 31,066       $ 24,435       $ 60,795       $ 48,896   
  

 

 

    

 

 

    

 

 

    

 

 

 

 

Geographic segment information

The Company attributes revenues to geographic areas based on the location of our subsidiary receiving such revenue. For example, licenses may be sold to large international companies which may be headquartered in Korea, but the sales are received and recorded by our subsidiary located in the United States. In this example, the revenue would be reflected in the United States totals in the table below. We market our products and services through offices in the U.S., United Kingdom, Germany, Hong Kong, Korea and Japan. The following summarizes revenue by location:

 

     Three Months Ended
June 30,
 
     2011     2010  
     Sales      % of Total     Sales      % of Total  
     (In thousands, except percentages)  

United States

   $ 13,921         44.8   $ 8,904         36.4

Asia

     10,684         34.4        10,718         43.9   

United Kingdom

     1,683         5.4        1,154         4.7   

Germany

     4,778         15.4        3,659         15.0   
  

 

 

    

 

 

   

 

 

    

 

 

 

Total

   $ 31,066         100.0   $ 24,435         100.0
  

 

 

    

 

 

   

 

 

    

 

 

 

 

     Six Months Ended
June 30,
 
     2011     2010  
     Sales      % of Total     Sales      % of Total  
     (In thousands, except percentages)  

United States

   $ 27,211         44.7   $ 17,831         36.5

Asia

     21,503         35.4        21,105         43.2   

United Kingdom

     2,803         4.6        2,468         5.0   

Germany

     9,278         15.3        7,492         15.3   
  

 

 

    

 

 

   

 

 

    

 

 

 

Total

   $ 60,795         100.0   $ 48,896         100.0
  

 

 

    

 

 

   

 

 

    

 

 

 

Long-lived assets, which include property, plant and equipment, goodwill and intangible assets, but exclude other assets, long-term investments and deferred tax assets, are attributed to geographic areas in which Company assets reside and is shown below (in thousands):

 

     June 30,
2011
     December 31,
2010
 

Long-lived assets:

     

United States

   $ 160,813       $ 164,213   

Asia

     3,343         3,402   

United Kingdom

     64         31   

Germany

     60,569         56,536   
  

 

 

    

 

 

 

Total

   $ 224,789       $ 224,182