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Revenue Recognition
3 Months Ended
Mar. 31, 2019
Revenue From Contract With Customer [Abstract]  
Revenue Recognition

4.

Revenue Recognition

The Company’s patrons have the option to purchase movie tickets well in advance of a movie showtime or right before the movie showtime, or at any point in between those two timeframes depending on seat availability.  The Company recognizes such admissions revenues when the showtime for a purchased movie ticket has passed.  Concession revenues are recognized when sales are made at the registers.  Other revenues primarily consist of screen advertising, promotional income and transactional fees. Screen advertising revenues are recognized over the period that the related advertising is delivered on-screen or in-theatre.  The Company sells gift cards and discount ticket vouchers, the proceeds from which are recorded as current liabilities.  Revenues for gift cards and discount ticket vouchers are recognized when they are redeemed for movie tickets or concession items.  The Company offers a subscription program in the U.S. whereby patrons can pay a monthly fee to receive a monthly credit for use towards a future movie ticket purchase.  The Company records the monthly subscription program fees as current liabilities and records admissions revenues when the showtime for a movie ticket purchased with a credit has passed.  The Company also has loyalty programs in many of its locations that either have a prepaid annual membership fee or award points to customers as purchases are made.  For those loyalty programs that have an annual membership fee, the Company recognizes the fee collected as other revenues over the term of the membership.  For those loyalty programs that award points to customers based on their purchases, the Company records a portion of the original transaction proceeds as liabilities based on the number of reward points issued to customers and recognizes revenues when the customer redeems such points.  Advances collected on long-term screen advertising, concession and other contracts are recorded as deferred revenues. In accordance with the terms of the agreements, the advances collected on such contracts are recognized during the period in which the Company satisfies the related performance obligations, which may differ from the period in which the advances are collected. These advances are recognized on either a straight-line basis over the term of the contracts or as the Company has met its performance obligations in accordance with the terms of the contracts.  

 

Accounts receivable as of March 31, 2019 included approximately $34,833 of receivables related to contracts with customers.  The Company did not record any assets related to the costs to obtain or fulfill a contract with customers during the three months ended March 31, 2019.

 

Disaggregation of Revenue

The following table presents revenues for the three months ended March 31, 2019 and 2018, disaggregated based on major type of good or service and by reportable operating segment.

 

Three Months Ended

 

 

March 31, 2019

 

 

U.S.

 

 

International

 

 

 

 

 

 

Operating

 

 

Operating

 

 

 

 

 

Major Goods/Services

Segment (1)

 

 

Segment

 

 

Consolidated

 

Admissions revenues

$

308,839

 

 

$

86,701

 

 

$

395,540

 

Concession revenues

 

199,386

 

 

 

51,938

 

 

 

251,324

 

Screen advertising and promotional revenues

 

20,580

 

 

 

14,038

 

 

 

34,618

 

Other revenues

 

26,011

 

 

 

7,230

 

 

 

33,241

 

Total revenues

$

554,816

 

 

$

159,907

 

 

$

714,723

 

 

 

 

Three Months Ended

 

 

March 31, 2018

 

 

U.S.

 

 

International

 

 

 

 

 

 

Operating

 

 

Operating

 

 

 

 

 

Major Goods/Services

Segment (1)

 

 

Segment

 

 

Consolidated

 

Admissions revenues

$

349,352

 

 

$

103,272

 

 

$

452,624

 

Concession revenues

 

203,750

 

 

 

58,022

 

 

 

261,772

 

Screen advertising and promotional revenues

 

18,179

 

 

 

14,269

 

 

 

32,448

 

Other revenues

 

25,062

 

 

 

8,065

 

 

 

33,127

 

Total revenues

$

596,343

 

 

$

183,628

 

 

$

779,971

 

 

(1)

U.S. segment revenues include eliminations of intercompany transactions with the international operating segment.  See Note 16 for additional information on intercompany eliminations.

The following table presents revenues for the three months ended March 31, 2019, disaggregated based on timing of revenue recognition.

 

 

Three Months Ended

 

 

 

March 31, 2019

 

 

 

U.S.

 

 

International

 

 

 

 

 

 

 

Operating

 

 

Operating

 

 

 

 

 

 

 

Segment (1)

 

 

Segment

 

 

Consolidated

 

Goods and services transferred at a point in time

 

$

532,183

 

 

$

143,109

 

 

$

675,292

 

Goods and services transferred over time

 

 

22,633

 

 

 

16,798

 

 

 

39,431

 

Total

 

$

554,816

 

 

$

159,907

 

 

$

714,723

 

 

(1)

U.S. segment revenues include eliminations of intercompany transactions with the international operating segment.  See Note 16 for additional information on intercompany eliminations.

Deferred Revenues

The following table presents changes in the Company’s deferred revenues for the three months ended March 31, 2019.  

 

 

Deferred

Revenue -

NCM

 

 

Other

Deferred

Revenues (1)

 

 

Total

 

Balance at January 1, 2019

 

$

287,349

 

 

$

106,075

 

 

$

393,424

 

Amounts recognized as accounts receivable

 

 

 

 

 

5,907

 

 

 

5,907

 

Cash received from customers in advance

 

 

 

 

 

40,899

 

 

 

40,899

 

Common units received from NCM (see Note 8)

 

 

1,552

 

 

 

 

 

 

1,552

 

Revenue recognized during period

 

 

(3,957

)

 

 

(43,760

)

 

 

(47,717

)

Foreign currency translation adjustments

 

 

 

 

 

(318

)

 

 

(318

)

Balance at March 31, 2019

 

$

284,944

 

 

$

108,803

 

 

$

393,747

 

 

(1)

Includes liabilities associated with outstanding gift cards and SuperSavers, points or rebates outstanding under the Company’s loyalty and membership programs and revenues not yet recognized for screen advertising and other promotional activities. Classified as accounts payable and accrued expenses or other long-term liabilities on the condensed consolidated balance sheet.

The table below summarizes the aggregate amount of the transaction price allocated to performance obligations that are unsatisfied as of March 31, 2019 and when the Company expects to recognize this revenue.

 

 

Twelve Months Ended March 31,

 

 

 

 

 

 

 

 

 

Remaining Performance Obligations

 

2020

 

 

2021

 

 

2022

 

 

2023

 

 

2024

 

 

Thereafter

 

 

Total

 

Deferred revenue - NCM

 

$

15,901

 

 

$

15,917

 

 

$

15,917

 

 

$

15,917

 

 

$

15,917

 

 

$

205,375

 

 

$

284,944

 

Deferred revenue - other

 

 

97,421

 

 

 

11,036

 

 

 

200

 

 

 

146

 

 

 

 

 

 

 

 

 

108,803

 

Total

 

$

113,322

 

 

$

26,953

 

 

$

16,117

 

 

$

16,063

 

 

$

15,917

 

 

$

205,375

 

 

$

393,747

 

 

    Significant Financing Component

As discussed further in Note 8, in connection with the completion of the NCM, Inc. (“NCMI”) initial public offering, the Company amended and restated its ESA with NCM and received approximately $174,000 in cash consideration from NCM.  The proceeds were recorded as deferred revenue and are being amortized over the term of the modified ESA, or through February 2037.  In addition to the consideration received upon the ESA modification during 2007, the Company also receives consideration in the form of common units from NCM, at each annual common unit adjustment settlement, in exchange for exclusive access to the Company’s newly opened domestic screens under the ESA.  See Note 8 for additional information regarding the common unit adjustment and related accounting.   Due to the significant length of time between receiving the consideration from NCM and fulfillment of the related performance obligation, the ESA includes an implied significant financing component, as per the guidance in ASC Topic 606.  

As a result of the significant financing component on deferred revenue - NCM, the Company recognized incremental screen advertising revenue and an offsetting interest expense of $4,782 and $4,979 during the three months ended March 31, 2019 and 2018, respectively. The interest expense was calculated using the Company’s incremental borrowing rates at the time when the cash and each tranche of common units were received from NCM, which ranged from 5.5% to 8.0%.