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Goodwill and Other Intangible Assets
6 Months Ended
Jun. 30, 2011
Goodwill and Other Intangible Assets [Abstract]  
Goodwill and Other Intangible Assets
12. Goodwill and Other Intangible Assets
     The Company’s goodwill was as follows:
                         
    U.S.   International    
    Operating   Operating    
    Segment   Segment   Total
Balance at December 31, 2010 (1)
  $ 948,026     $ 174,945     $ 1,122,971  
Foreign currency translation adjustments
          8,032       8,032  
         
Balance at June 30, 2011 (1)
  $ 948,026     $ 182,977     $ 1,131,003  
         
 
(1)    Balances are presented net of accumulated impairment losses of $214,031 for the U.S. operating segment and $27,622 for the international operating segment.
     The Company evaluates goodwill for impairment on an annual basis during the fourth quarter or whenever events or changes in circumstances indicate the carrying value of goodwill might exceed its estimated fair value.
     The Company evaluates goodwill for impairment at the reporting unit level and has allocated goodwill to the reporting unit based on an estimate of its relative fair value. The Company considers the reporting unit to be each of its sixteen regions in the U.S. and each of its eight countries internationally (Honduras, El Salvador, Nicaragua, Costa Rica, Panama and Guatemala are considered one reporting unit). Goodwill impairment is evaluated using a two-step approach requiring the Company to compute the fair value of a reporting unit and compare it with its carrying value. If the carrying value of the reporting unit exceeds the estimated fair value, a second step is performed to measure the potential goodwill impairment. Significant judgment is involved in estimating cash flows and fair value. Management’s estimates, which fall under Level 3 of the U.S. GAAP fair value hierarchy as defined by FASB ASC Topic 820-10-35, are based on historical and projected operating performance, recent market transactions and current industry trading multiples. Fair value is determined based on a multiple of cash flows, which was six and a half times for the evaluation performed during the fourth quarter of 2010. No events or changes in circumstances occurred during the six months ended June 30, 2011 that indicated that the carrying value of goodwill might exceed its estimated fair value.
     Intangible assets consisted of the following:
                                 
                    Foreign        
                    Currency        
    Balance at             Translation     Balance at  
    December 31,             Adjustments     June 30,  
    2010     Amortization     and Other (1)     2011  
Intangible assets with finite lives:
                               
Gross carrying amount (2)
  $ 64,319     $     $ (3,227 )   $ 61,092  
Accumulated amortization
    (46,185 )     (2,073 )     2,786       (45,472 )
 
                       
Total net intangible assets with finite lives
  $ 18,134     $ (2,073 )   $ (441 )   $ 15,620  
 
                               
Intangible assets with indefinite lives:
                               
Tradename
    311,070             692       311,762  
 
                       
Total intangible assets — net
  $ 329,204     $ (2,073 )   $ 251     $ 327,382  
           
 
(1)   During the six months ended June 30, 2011, the Company wrote off an intangible asset with a carrying value of approximately $549 associated with a screen advertising contract in Brazil that was terminated.
 
(2)   Consists of vendor contracts, favorable leases and other intangible assets.
     Estimated aggregate future amortization expense for intangible assets is as follows:
         
For the six months ended December 31, 2011
  $ 1,626  
For the twelve months ended December 31, 2012
    2,715  
For the twelve months ended December 31, 2013
    2,437  
For the twelve months ended December 31, 2014
    1,902  
For the twelve months ended December 31, 2015
    1,799  
Thereafter
    5,141  
 
     
Total
  $ 15,620