EX-99.1 2 d688121dex991.htm EX-99.1 EX-99.1

Exhibit 99.1

 

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Analyst Day Presentation

March 12, 2014

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 1


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Safe Harbor Statement

This presentation contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us. Forward-looking statements include information concerning our possible or assumed future results of operations, financial goals, business strategies, financing plans, competitive position, product development, membership growth, strategic and enterprise opportunities and partnerships, marketing and advertising plans, industry environment, potential growth opportunities, potential market opportunities and the effects of competition.

Forward-looking statements include all statements that are not historical facts and can be identified by terms such as “anticipates,” “believes,” “could,” “seeks,” “estimates,” “intends,” “may,” “plans,” “potential,” “predicts,” “projects,” “should,” “will,” “would” or similar expressions and the negatives of those terms. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Forward-looking statements represent our beliefs and assumptions only as of the date of this presentation. You should read the documents that we file with the Securities and Exchange Commission (SEC), including the risks detailed from time to time therein, completely and with the understanding that our actual future results may be different from what we expect. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future.

This presentation includes certain non-GAAP financial measures as defined by SEC rules. As required by Regulation G, we have provided a reconciliation of those measures to the most directly comparable GAAP measures, which is available in the Appendix.

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 2


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welcome $ Corporate Overview

Todd Davis

CO-FOUNDER, CHAIRMAN

& CHIEF EXECUTIVE OFFICER

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 3


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Agenda

12:00-12:25 GROUP LUNCH

12:25-12:30 WELCOME AND SAFE HARBOR

Todd Davis: Chairman & Chief Executive Officer

12:30-12:55 FORRESTER PRESENTATION

Fatemeh Khatibloo from Forrester

12:55-1:00 OPENING VIDEO

1:00–1:50 CORPORATE OVERVIEW

Todd Davis: Chairman & Chief Executive Officer

Hilary Schneider: President

1:50-2:10 ENTERPRISE BUSINESS OVERVIEW

Larry McIntosh: Chief Executive Officer, ID Analytics

2:10-3:00 CONSUMER PRODUCT OVERVIEW

Steve Seoane: Chief Product Officer

3:00-3:15 BREAK

3:15-4:00 CONSUMER GO-TO-MARKET OVERVIEW

Seth Greenberg: Chief Marketing Officer

Don Beck: SVP, Enterprise Sales And Alliances

4:00-4:30 FINANCIAL OVERVIEW

Chris Power: Chief Financial Officer

4:30-5:00 Q&A

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 4


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The Cost of Identity Fraud

14.9

MILLION

US victims of identity fraud in past 12 months**

Identity theft is the

#1 COMPLAINT

reported in the US for the last 14 years*

$25

BILLION cost of identity fraud in US in 2012***

146

MILLION average number of records compromised by data breach 2008-2012****

2 in3

data breach notification recipients became a fraud victim**

* Colleen Tressler, ‘Identity theft tops list of consumer complaints for 14th consecutive year,” Federal Trade Commission, Feb 27, 2014.

** Q32013; Identity Theft Tracking Study; a commissioned survey conducted July/August by Forrester Consulting on behalf of LifeLock.

*** The Bureau of Justice Statistics bulletin, Victims of Identity Theft, 2012 (December 2013) **** Verizon Data Breach Investigations Report (2013).

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 5


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The Increasing Risk of Identity Fraud

1.7 7.0 1.3 17%

BILLION BILLION TRILLION OF ALL

Social Network Mobile E-Commerce Reported

Users* Devices** Sales*** Claims****

7% Incidence Rate***** 8% Incidence Rate***** 7% Incidence Rate*****

*2013 estimated users eMarketer (2013).

**Forrester research custom forecast for LifeLock (2013). ***2013 sales estimate. eMarketer (2013).

****FTC Consumer Sentinel Data Book for 2013 (2014). Based on the number of complaints filed with FTC.

***** A commissioned survey conducted by Forrester Consulting on behalf of LifeLock, Q4 2013. Incidence of social network usage, mobile devices for smart phone users, e-commerce sales.

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 6


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Consumers

TARGET OPPORTUNITY

78 Million

Consumers

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 7


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Enterprises

TARGET OPPORTUNITY

3.4 Billion

Transactions Annually

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 8


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CONSUMER MARKET OPPORTUNITY

Current Market Share

3 Million

It’s down here

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 9


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Concerned About Security

78 Million

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 10


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Concerned About Security

30+ Million are doing something 40+ Million are doing nothing

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 11


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Income of 50K+

116 Million

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 12


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Adults in US

240 Million

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 13


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Enterprise Market Opportunity

216 Million Transactions 2013

3.4 Billion

Target Opportunity

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 14


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The LifeLock Ecosystem

Member Data Elements & Authenticating Responses

Predictive Analytics

Technology Platform

Data Repository

Proactive Identity Use Alerts

Real-time ID Scores

Cross-Industry Data Elements

Data growth builds momentum

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 15


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Growth Strategy

Take advantage of our unique ecosystem Expand data inputs Evolve targeting and messaging Leverage mobile Grow partner channel

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 16


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LONG TERM VISION

Identity Bureau

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 17


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Hilary Schneider

PRESIDENT

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 18


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Over the last 25 years, the world—and the way we live has changed…

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 19


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25 Years Ago

Today

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 20


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25 Years Ago

Today

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 21


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25 Years Ago

Today

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25 Years Ago

Today

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 23


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©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 24


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25 Years Ago

Today

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 25


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©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 26


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©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 27


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Product Evolution

LifeLock Mobile

LifeLock Junior $5.99 month

LifeLock Ultimate $25 month

LifeLock Command Center $15 month

LifeLock Basic $10 month

I

2009

I

2010

I

2011

I

2012

I

2013

I

2014

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 28


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Introduction of the LifeLock Mobile Wallet

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 29


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LifeLock Purchase Funnel

LifeLock Wallet Users

Members

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 30


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©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 31


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Top Decile Net Promoter Score

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 32


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Member Retention

87.8%

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 33


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Team Tenure Experience

Don Beck Eight Months Involver, Postini, Adobe

Seth Greenberg Nine Months Intuit, eHobbies

Mike Hargis Five Months CareerBuilder, GE

Villi Iltchev Eight Months Salesforce, HP, Merrill Lynch

Larry McIntosh Eight Years Pepsi, McAfee

Jill Nash Nine Months Levi Strauss,Yahoo!, Gap Inc.

Charles Schwab

Steve Seoane Three Years ID Analytics, LexisNexis, Capital One

Connie Suoo Four Years Gateway, Experian

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 34


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Larry McIntosh

CHIEF EXECUTIVE OFFICER ID ANALYTICS, INC.

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 35


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ID Analytics

Vision: Eliminate identity fraud for enterprises to drive retention, growth, and profitability

Purpose-built network with unique data + next-generation infrastructure

ID Analytics is a trusted partner for over 250 leading consumer-facing enterprises

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 36


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Why organizations turn to ID Analytics

Unique Data Unique Insights

Advanced Analytics Actionable Insights

Real-Time Infrastructure Current Insights

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 37


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ID Analytics Addresses Mission-Critical Problems

Problems Addressed

Reduce fraud losses and operational expenses

Improve customer experience

Approve and book more applicants

Reduce credit losses and drive retention

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 38


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Industries and Buyers

Telecom DDA (checking)

eCommerce Alt Payments Auto Lending

Retail Card Credit Card

Chief Risk Officer

VP, Engineering Director, Fraud Risk Manager

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com


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Superior Performance From Differentiated Data

ID Network: A real-time, cross-industry network of consumer behavioral data

Over 1 trillion data elements

Over 2 billion high-value consumer events

Unique data others don’t see

Over 3.3 million known identity frauds

Can score 100% of US adult population

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com


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Uncovering Risk

A broad network of identity behavioral connections and linkages provides deep insight into identity risk

Legend

- SSN

- Name

- Address

- Phone

- Date of Birth

- Email Address

- Application

- Fraud Application

Confirmed fraud connected

to identity elements

17

3

41

20

9

Visibility into unusual identity

behavior such as high velocity

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 41


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What ID Analytics delivers to clients

Customer Inputs Solution Outputs

SSN

Fraud – (Ex. ID Score)

Name Score + Reason Codes

Address

Phone Number

Date of Birth

Email Address Credit– (Ex. Credit Optics)

Score + Reason Codes

IP Address

ID NETWORK

Online Identity Information

Confirmed Identity Fraud Events

Personal Identity Information

Account Performance Data

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com


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Enable the Enterprise, Empower the Consumer

ID Score: 721

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com


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©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 44


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Proving Value Three Different Ways

1. Historical ROI

+ $19M fraud loss reduction

+ $5M operational expense reduction Minimum 6-12:1

- $1.4M solution cost

$22.6M Annual ROI

2. Fraud Loss Reduction

Fraud Detection Rate: Review 3%, catch 76%

3. Responsible Growth

Approval Rate: 35% Increase

Bad Rate: 0.05% Increase

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com


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Competitors & Competitive Advantage

ID Analytics’ competitive differentiation is difficult to replicate

Unique Data Patented Analytics Real-Time Updates

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 46


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Client Mix: Leading Enterprises across a wide range of industries

Wireless Providers Credit Card Issuers Retail Card Issuers

5

 

of the Top 6 Carriers 7 of the Top 10 Issuers Over 75% Market Share

Alternative Lenders Auto Lenders Alternative Payments

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 47


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Growth Strategy: 3.4 Billion Alertable Transactions

Market Opportunity

Expand the Core Penetrate Adjacent Markets Establish eCommerce Market

580 Million 360 Million 2.5 Billion

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 48


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Why organizations turn to ID Analytics

Unique Data Unique Insights

Advanced Analytics Actionable Insights

Real-Time Infrastructure Current Insights

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 49


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Steve Seoane

CHIEF PRODUCT OFFICER

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 50


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The LifeLock Ecosystem

Predictive

Analytics

Data

Repository

Technology

Platform

Member Data

Elements &

Authenticating

Responses

Cross-Industry Data Elements

Data growth builds momentum

Proactive Identity

Use Alerts

Real-time ID

Scores

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com

51


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3 Layers of Protection

DETECT ALERT RESTORE

Monitor over a Proactive alerts 24x7 Certified

trillion data points that empower resolution

every minute of consumers specialists to

every day handle your case

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com

52


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Live free in an always connected world

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 53


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Live free in an always connected world

©2014 LifeLock Inc. 1-800-LifeLock LifeLoc

54


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Live free in an always connected world

email

SMS / TEXT

Integrated Voice Response

©2014 LifeLock Inc. 1-800-LifeLock LifeLoc

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Live free in an always connected world

©2014 LifeLock Inc. 1-800-LifeLock LifeLoc


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Live free in an always connected world

LifeLock provides near real time email alerts for new credit applications detected in the ID

57

Analytics network. Fastest alerts require that member supplies a current email address; network does not cover all transactions.

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com


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Live free in an always connected world

©2014 LifeLock Inc. 1-800-LifeLock LifeLoc 58


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Live free in an always connected world

email

SMS / TEXT

Integrated Voice Response

©2014 LifeLock Inc. 1-800-LifeLock LifeLoc 59


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Live free in an always connected world

©2014 LifeLock Inc. 1-800-LifeLock LifeLoc


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Live free in an always connected world

LifeLock provides near real time email alerts for new credit applications detected in the ID

61

Analytics network. Fastest alerts require that member supplies a current email address; network does not cover all transactions.

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com


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Focus on Member Satisfaction

RETENTION RATE

90%

87.8%

87.1%

85%

82.7%

80% 79.1%

75%

70%

2010 2011 2012 2013

TOP DECILE NPS

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 62


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Mobile

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 63


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Mobile customer acquisition

app stores

Mobile Offer web walls

Ad

networks

Young adults

48% of users are between the ages of 18-44

Tech Savvy—~2X likely to:

Pay bills online

Shopped online in last 7 days

new users a day

LifeLock Wallet Thousands

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 64


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Product walk through

Millions credit cards

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 65


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Conversion

Life Lock Protection

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 66


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Priorities

Continuum Process

REACH

LifeLock Wallet

LifeLock Members

CONVERSION

VIRALITY

MONETIZATION

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 67


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Product Pipeline

3

 

MILLION

paid members

LifeLock

240 MILLION

Adults

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 68


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Myth #1: “My credit card protects me”

Credit Card

Narrow Visibility

Card Fraud Not Identity Protection

69


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Myth #2: “I can do this by myself”

DIY

Limited DIY Steps Not Realistic Not Real Time Not Effective

70


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Myth #3: “Credit monitoring is good enough”

Credit Monitoring

Not Comprehensive

Speed Matters

Reactive Not Proactive

71


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The LifeLock Difference…

Unique Superior Trusted Data Technology Brand

Growth, Retention, Customer Satisfaction

72


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Welcome & Corporate Overview

Seth Greenberg

CHIEF MARKETING OFFICER

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 73


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74


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Assessing the Opportunity

77 Million

Target Addressable Market (TAM)

3

 

Million Members

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 75


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Assessing the Opportunity

US Adult Population (240M)

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 76


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Assessing the Opportunity

Key Target Segments (77M)

77 Million

240 Million

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 77


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Assessing the Opportunity

Female Male

Key Target Segments 59% Female, Avg. Age 48

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 78


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Addressing the Opportunity

79


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Our New Commercials

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 80


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Television: A More Diverse Mix

81


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Radio: A Broader Roster of Live Reads

The Mark Levin Show

Prominent Conservative Host

Mike & Mike in the Morning

Sports Focus; Radio Show Extends to TV

The

Adam Carolla Show

Younger Audience; Substantial Volume of Downloads

The

Kim Komando Show

America’s Digital Goddess: Over 5 million weekly listeners

Sources: On-air: Arbitron Nationwide Spring 2013; Podcast One & Edison Research

82


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Shifting Media Spend Towards Digital

$

2012 2013 2014 (est)

Online Offline


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Diversifying Digital


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Going Mobile in a Big Way


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Educate, Educate, Educate


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Trusted Source

A resolution you can keep all year. The one-day identity checkup.


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Brand Leadership

MSI International, January 2014 Base: Total Respondents (aware)

Q10b. Imagine you were signing up for Security Identity Protection service. Which number best describes how likely you would be to consider the following companies? (10-point scale: 10=extremely likely to consider; 1=not at all likely to consider)

% who said that, if they were signing up, they’d consider this brand


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New Positioning

Qualitative Feedback:

“LifeLock is solid”

“Felt safe”

“Informative”

“Straight to the point” “Relatable”

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 89


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Don Beck

SENIOR VICE PRESIDENT PARTNER SALES AND ALLIANCES

Welcome & Corporate Overview

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 90


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Multi-Channel GTM Strategy

Partner Distribution Channels

Direct To Consumer Marketing

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 91


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Partner Overview

Co-Marketing

Embedded

Affiliates

Employee Benefits

Breach

©2014 LifeLock Inc.1-800-Life Lock Life Lock.com 92


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Partner Overview

Co-Marketing

High Cost of Acquisition High Revenue per Member

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 93


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Partner Overview

Embedded

Low Cost of Acquisition Low Revenue per Member

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com

94


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Partner Overview

Affiliates

Lower Cost of Acquisition High Revenue per Member

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 95


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Partner Overview

Employee Benefits

High Cost of Acquisition High Revenue per Member

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 96


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LifeLock Employee Benefits Poised for Success

Growing Segment Due to 2013 Strategy Shift

Working with voluntary benefits specialists

High penetration into employers and high employee participation

System Integration

Enrollment Platform Flexibility Best in class commissions and billing support

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com

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Partner Overview

Breach

Provides businesses breach response services for their employees and customers.

Low Cost of Acquisition Low Revenue per Member

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 98


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Revenue per Member Growth

Ultimate Adoption Across All Partner Channels

YOY Growth

21% 31%

2012 2013

Var: +47% YOY

10 Percentage point increase

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 99


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2014 Partner Channel Growth

Strategic partner investments in 2014.

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 100


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Financial Services Differentiators

LTV Advantages vs. Credit Monitoring

Customer Value

Direct Revenue

Leverage Existing Relationships

Product Flexibility

Sales/Marketing Fit

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 101


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Financial Services Case Study

Profile:

Mid-Size Community Bank Bank had $2.5 billion in assets

Overview:

A commercial bank displaced a credit monitoring offer with LifeLock.

# of Members

1055

3738 LifeLock

LTV Revenue per Member

$415 Credit Monitoring

$810 LifeLock

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 102


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Delivering Partner Value

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 103


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Enterprise Partner Optimism

The channel represents a huge business opportunity

We have made significant investments in sales and marketing

We have established proof points in target segments and market interest in a superior value proposition

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 104


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Welcome & Corporate Overview

Chris Power

CHIEF FINANCIAL OFFICER

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 105


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Revenue

Revenue ($M)

400.0 300.0 200.0 100.0

2010 2011 2012 2013

Consumer Enterprise

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 106


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Adjusted EBITDA

Adjusted EBITDA ($M)

50.0

40.0

30.0

20.0

10.0 —(10.0)

2010 2011 2012 2013

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 107


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Member Metrics

Gross New Members

1,000 900 800 700 600 500 400

944k

22% CAGR

762k

704k

517k

2010 2011 2012 2013

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 108


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Member Metrics

Cumulative Ending Members

3.0

2.8

2.6

2.4

Millions 2.2

2.0

1.8

1.6

20% CAGR

2010 2011 2012 2013

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 109


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Revenue per Member

10.50

9.50

Rev/Mbr

8.50

7.50

12% 10% 8%

YOY Growth

6% 4% 2% 0%

2010 2011 2012 2013

Rev/Member YOY Growth

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 110


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Product Mix

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

2010 2011 2012 2013 2013 GNM

LifeLock Ultimate LifeLock Command Center LifeLock Basic LifeLock for Minors/LifeLock Junior

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 111


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Annual Retention Rate

90% 85% 80% 75% 70%

Average Life 87.8%

87.1%

4.5 to 8.2 years

82.7%

79.1%

2010 2011 2012 2013

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 112


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Annual Retention Rate by Cohort

2013 Cohort Aging

100% 95% 90% 85% 80% 75% 70%

93.7%

93.1%

91.7%

90.5%

89.1%

87.1%

82.1%

1 2 3 4 5 6 7

# of Years a Member

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 113


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Components of Profit and Loss

2013 $M % of Rev

Consumer revenue Enterprise revenue Total revenue Adj COS

Adj GM Adj S&M Adj T&D Adj G&A Adj EBITDA

340.1

29.5

369.7

99.3

270.4

161.0

37.1

34.9

42.2

92.0%

8.0%

100.0%

26.9%

73.1%

43.5%

10.0%

9.4%

11.4%

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 114


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Components of Profit and Loss

Cost of Service

2013 $M % of Rev

Consumer revenue Enterprise revenue Total revenue Adj COS

Adj GM Adj S&M Adj T&D Adj G&A Adj EBITDA

340.1

29.5

369.7

99.3

270.4

161.0

37.1

34.9

42.2

92.0%

8.0%

100.0%

26.9%

73.1%

43.5%

10.0%

9.4%

11.4%

Enterprise Depn/Other

Credit Card Fees

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 115


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Components of Profit and Loss

Sales and Marketing

2013

$M % of Rev

Consumer revenue 340.1 92.0%

Enterprise revenue 29.5 8.0%

Total revenue 369.7 100.0%

Adj COS 99.3 26.9%

Adj GM 270.4 73.1%

Adj S&M 161.0 43.5%

Adj T&D 37.1 10.0%

Adj G&A 34.9 9.4%

Adj EBITDA 42.2 11.4%

Enterprise Production

Personnel

Depn/ Other

Commissions

Media

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 116


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Growing Lifetime Value

Member Base New Members

2010 2011 2012 2013 2010 2011 2012 2013

COA Fulfillment Net LTV COA Fulfillment Net LTV

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 117


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Free Cash Flow

$70.0

$60.0

$50.0

$40.0

$30.0

$20.0

$10.0 $- $(10.0) $(20.0) $(30.0)

2009 2010 2011 2012 2013

Free Cash Flow

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 118


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Tax Update

Federal NOLs

200.0

State NOLs

Mid Point 2014 Guidance

2014

Est. GAAP Tax Rate 40% Est. Cash Tax Rate 5%

©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 119


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Strong Balance Sheet

Dec 31, 2012 Dec 31, 2013

$Millions $Millions

Cash and Marketable Securities 134.2 172.6

Goodwill & Intangible Assets 180.7 203.3

Deferred Tax Assets — 38.0

Total Other Assets 24.7 49.3

Deferred Revenue 90.6 119.1

Debt — -

Total Other Liabilities 29.0 42.0

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Long Term Goals

2010 2011 2012 2013 LT Goals1

Adj GM% 68% 68% 71% 73% 75% — 77%

Adj S&M 48% 47% 44% 44% 36% — 39%

Adj T&D 13% 9% 10% 10% 9%—10%

Adj G&A 13% 8% 7% 9% 7% — 8%

Adj EBITDA (3.2)% 6.4% 11.2% 11.4% 20% — 25%

FCF (10)% 12% 15% 18% 18 – 23%

1 These goals are forward-looking, are subject to significant business, economic, regulatory, competitive, and other uncertainties and contingencies, many of which are beyond the control of the Company and its management, and are based upon assumptions with respect to future decisions, which are subject to change. Actual results will vary and those variations may be material. For discussion of some of the important factors that could cause these variations, please consult the “Risk Factors” section in our filings with the Securities and Exchange Commission from time to time, including our Form 10-K for the year ended December 31, 2013 . Nothing in this presentation should be regarded as a representation by any person that these goals will be achieved and the Company undertakes no duty to update its goals.

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SaaS + Internet + Security (128 companies)

Revenue >$100mm 115 companies

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SaaS + Internet + Security

Revenue Growth >20% 49 companies

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SaaS + Internet + Security

Gross Margin >70% 24 companies

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SaaS + Internet + Security

EBITDA Margin >10% 18 companies

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SaaS + Internet + Security

Revenue >$100mm Revenue Growth >20% Gross Margin >70% EBITDA Margin >10% FCF Margin >10%

10 companies

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Key Investment Highlights

Large and growing addressable market

Leader in consumer identity theft and enterprise fraud protection

Industry leading service offering

Strong barriers to entry: data, analytics, technology platform, and brand Experienced management team with track record of execution Predictable subscription model Compelling combination of growth, profitability, and cash flow

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Q&A

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Appendix

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GAAP to Non-GAAP Reconciliations

Reconciliation of Net Cash Provided By (Used In) Operating Activities to Free Cash Flow

2009 2010 2011 2012 2013

Cash flows provided by (used in) operations (23.4) (14.5) 24.3 48.4 77.4

Less: Acquisitions of property and equipment 5.1 1.5 2.0 7.5 10.4

Free Cash Flow (28.5) (16.0) 22.3 40.9 67.0

Reconciliation of Net Income (Loss) to Adjusted EBITDA

2010 2011 2012 2013

Net income (loss) (15.4) (4.3) 23.5 52.5

Depreciation and amortization 4.2 3.7 10.4 12.8

Share-based compensation 3.3 3.3 6.8 14.7

Interest expense 1.4 0.2 3.7 0.4

Interest income ——— (0.1)

Change in fair value of warrant liabilities 1.3 8.7 (3.1) —

Change in embedded derivatives —— 2.8 —

Other expense ————

Acquisition expenses — 0.6 0.7 1.1

Income tax (benefit) expense — 0.2 (13.7) (39.1)

Adjusted EBITDA (5.2) 12.5 31.0 42.2

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GAAP to Non-GAAP Reconciliations

Reconciliation of Cost of Services to Adjusted Cost of

Services 2010 2011 2012 2013

Cost of services 43.1 51.4 79.9 100.2

Share-based compensation (0.2) (0.3) (0.6) (0.9)

Adjusted Cost of Services 42.9 51.1 79.3 99.3

Reconciliation of Gross Profit to Adjusted Gross Profit 2010 2011 2012 2013

Gross Profit 110.8 131.3 196.5 269.4

Share-based compensation 0.2 0.3 0.6 0.9

Adjusted Gross Profit 111.0 131.6 197.2 270.4

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GAAP to Non-GAAP Reconciliations

Reconciliation of Sales and Marketing Expenses to

Adjusted Sales and Marketing Expenses 2010 2011 2012 2013

Sales and marketing expenses 78.8 91.2 123.0 162.9

Share-based compensation (0.7) (0.7) (1.1) (1.9)

Adjusted sales and marketing expenses 78.1 90.5 121.9 161.0

Reconciliation of Technology and Development Expenses

to Adjusted Technology and Development Expenses 2010 2011 2012 2013

Technology and development expenses 21.3 17.7 29.5 40.9

Share-based compensation (0.8) (0.8) (1.7) (3.8)

Acquisition related expenses ——— -

Adjusted technology and development expenses 20.5 16.9 27.8 37.1

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GAAP to Non-GAAP Reconciliations

Reconciliation of General and Administrative Expenses to

Adjusted General and Administrative Expenses 2010 2011 2012 2013

General and administrative expenses 23.3 17.5 24.6 44.1

Share-based compensation (1.5) (1.5) (3.3) (8.1)

Acquisition related expenses — (0.6) (0.7) (1.0)

Adjusted general and administrative expenses 21.8 15.4 20.6 34.9

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