XML 22 R10.htm IDEA: XBRL DOCUMENT v3.22.2.2
Segment Reporting and Revenue
9 Months Ended
Sep. 30, 2022
Segment Reporting [Abstract]  
Segment Reporting and Revenue Segment Reporting and Revenue
In its operation of our business, our management, including our chief operating decision maker ("CODM"), who is also our chief executive officer, evaluates the performance of our operating segments based on our statement of operations results, inclusive of net loss. We do not analyze discrete segment balance sheet information related to long-term assets, substantially all of which are located in the United States. We have six operating segments and four reportable segments, real estate services, properties, rentals, and mortgage. As a result of our decision to wind-down RedfinNow operations, we plan to report our properties segment as a discontinued operation beginning with the period during which we complete wind-down of the business.

We generate revenue primarily from commissions and fees charged on each real estate services transaction closed by our lead agents or partner agents, from the sale of RedfinNow homes, from subscription-based product offerings for our rentals business, and from the origination, sales, and servicing of mortgages. Our key revenue components are brokerage revenue, partner revenue, properties revenue, rentals revenue, mortgage revenue, and other revenue.

Information on each of the reportable and other segments and reconciliation to consolidated net loss is presented in the table below. We have assigned certain previously reported expenses to each segment to conform to the way we internally manage and monitor our business. We allocated indirect costs to each segment based on a reasonable allocation methodology, when such costs are significant to the performance measures of the segments.

Three Months Ended September 30, 2022
Real estate servicesPropertiesRentalsMortgageOtherCorporate Overhead and Intercompany EliminationsTotal
Revenue$211,540 $299,663 $38,686 $48,469 $7,079 $(4,920)$600,517 
Cost of revenue156,632 332,251 8,676 43,783 6,018 (4,920)542,440 
Gross profit54,908 (32,588)30,010 4,686 1,061 — 58,077 
Operating expenses
Technology and development25,709 4,728 15,385 985 751 505 48,063 
Marketing18,772 506 12,678 1,653 48 91 33,748 
General and administrative20,244 3,029 22,722 7,073 784 7,153 61,005 
Restructuring and reorganization— — — — — 284 284 
Total operating expenses64,725 8,263 50,785 9,711 1,583 8,033 143,100 
Loss from operations(9,817)(40,851)(20,775)(5,025)(522)(8,033)(85,023)
Interest income, interest expense, income tax expense, and other expense, net— (2,814)397 (129)40 (2,716)(5,222)
Net loss$(9,817)$(43,665)$(20,378)$(5,154)$(482)$(10,749)$(90,245)
Three Months Ended September 30, 2021
Real estate servicesPropertiesRentalsMortgageOtherCorporate Overhead and Intercompany EliminationsTotal
Revenue$257,795 $238,417 $40,406 $5,013 $3,193 $(4,750)$540,074 
Cost of revenue161,449 238,397 7,395 6,705 3,576 (4,750)412,772 
Gross profit96,346 20 33,011 (1,692)(383)— 127,302 
Operating expenses
Technology and development20,732 3,602 13,849 2,910 586 1,979 43,658 
Marketing33,894 645 14,113 149 42 300 49,143 
General and administrative18,383 2,258 23,264 2,334 533 7,623 54,395 
Total operating expenses73,009 6,505 51,226 5,393 1,161 9,902 147,196 
Income (loss) from operations23,337 (6,485)(18,215)(7,085)(1,544)(9,902)(19,894)
Interest income, interest expense, income tax expense, and other expense, net(56)(1,456)311 2,144 945 
Net income (loss)$23,281 $(7,941)$(17,904)$(7,084)$(1,543)$(7,758)$(18,949)

Nine Months Ended September 30, 2022
Real estate servicesPropertiesRentalsMortgageOtherCorporate Overhead and Intercompany EliminationsTotal
Revenue$640,835 $942,022 $114,979 $104,484 $17,341 $(14,883)$1,804,778 
Cost of revenue488,114 946,955 23,769 95,616 16,590 (14,883)1,556,161 
Gross profit152,721 (4,933)91,210 8,868 751 — 248,617 
Operating expenses
Technology and development80,144 13,531 44,539 5,236 2,975 2,784 149,209 
Marketing90,380 2,480 36,806 3,525 173 468 133,832 
General and administrative67,578 9,064 68,738 18,047 2,346 25,931 191,704 
Restructuring and reorganization— — — — — 18,670 18,670 
Total operating expenses238,102 25,075 150,083 26,808 5,494 47,853 493,415 
Loss from operations(85,381)(30,008)(58,873)(17,940)(4,743)(47,853)(244,798)
Interest income, interest expense, income tax expense, and other expense, net(123)(5,682)1,098 (164)51 (9,579)(14,399)
Net loss$(85,504)$(35,690)$(57,775)$(18,104)$(4,692)$(57,432)$(259,197)
Nine Months Ended September 30, 2021
Real estate servicesPropertiesRentalsMortgageOtherCorporate Overhead and Intercompany EliminationsTotal
Revenue$678,602 $503,588 $82,954 $15,823 $10,261 $(11,520)$1,279,708 
Cost of revenue453,790 496,948 14,965 19,406 10,323 (11,520)983,912 
Gross profit224,812 6,640 67,989 (3,583)(62)— 295,796 
Operating expenses
Technology and development60,862 9,512 27,616 7,814 1,538 5,482 112,824 
Marketing86,823 1,423 26,724 413 105 855 116,343 
General and administrative60,813 6,765 46,413 5,686 1,466 30,209 151,352 
Total operating expenses208,498 17,700 100,753 13,913 3,109 36,546 380,519 
Income (loss) from operations16,314 (11,060)(32,764)(17,496)(3,171)(36,546)(84,723)
Interest income, interest expense, income tax expense, and other expense, net(87)(2,538)523 4,210 2,112 
Net income (loss)$16,227 $(13,598)$(32,241)$(17,494)$(3,169)$(32,336)$(82,611)