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Stock-based Compensation (Tables)
9 Months Ended
Sep. 30, 2017
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Schedule of Value Assumptions
The range of assumptions for the three and nine months ended September 30, 2016 and 2017, are provided in the following table:
 
Three Months Ended September 30,
 
Nine Months Ended September 30,
 
2016
 
2017
 
2016
 
2017
 
 
 
 
 
 
 
 
Expected life
7 years
 
N/A
 
7 years
 
7 years
Volatility
38.88%-38.90%
 
N/A
 
38.88%-41.36%
 
37.88%-40.97%
Risk-free interest rate
1.39%-1.41%
 
N/A
 
1.39%-1.66%
 
1.96%-2.26%
Dividend yield
—%
 
N/A
 
—%
 
—%
Weighted-average grant date fair value
3.43
 
N/A
 
3.75
 
4.86
Schedule of Stock Option Activity
The following table presents information regarding options granted, exercised, forfeited, or cancelled for the periods presented:
 

Number Of Options
 
Weighted- Average Exercise Price
 
Weighted-Average Remaining Contractual Life (years)
 

Aggregate Intrinsic Value
Outstanding at December 31, 2016
13,291,684
 
$
5.85

 
7.74
 
$
61,774

Options granted
1,137,046
 
10.78

 
 
 
 
Options exercised
(660,634)
 
3.81

 
 
 
14,058

Options forfeited or canceled
(469,757)
 
7.87

 
 
 
 
Outstanding at September 30, 2017
13,298,339
 
6.30

 
7.27
 
249,825

Options exercisable at September 30, 2017
8,151,136
 
$
4.69

 
6.34
 
$
166,304


Schedule of Allocation of Share-based Compensation Costs
The following table presents detail of stock-based compensation amounts included in the Company’s condensed consolidated statements of operations for the periods indicated below:

 
Three Months Ended September 30,
 
Nine Months Ended September 30,
 
2016
 
2017
 
2016
 
2017
 
 
 
 
 
 
 
 
Cost of revenue
$
546

 
$
715

 
$
1,589

 
$
2,129

Technology and development
555

 
819

 
1,653

 
2,301

Marketing
114

 
121

 
336

 
362

General and administrative
940

 
1,054

 
2,312

 
3,236

Total stock-based compensation
$
2,155

 
$
2,709

 
$
5,890

 
$
8,028