<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001382184</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000720672</issuerCik>
      <issuerName>STIFEL FINANCIAL CORP</issuerName>
      <secFileNumber>001-09305</secFileNumber>
      <issuerAddress>
        <com:street1>ATTN: JAMES G. LASCHOBER</com:street1>
        <com:street2>501 N. BROADWAY</com:street2>
        <com:city>ST. LOUIS</com:city>
        <com:stateOrCountry>MO</com:stateOrCountry>
        <com:zipCode>63102-2102</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>314-342-2000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>PEACOCK DAVID A</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Fidelity Brokerage Services LLC</name>
        <address>
          <com:street1>245 Summer Street</com:street1>
          <com:city>Boston</com:city>
          <com:stateOrCountry>MA</com:stateOrCountry>
          <com:zipCode>02110</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>12922</noOfUnitsSold>
      <aggregateMarketValue>1270878.70</aggregateMarketValue>
      <noOfUnitsOutstanding>102726649</noOfUnitsOutstanding>
      <approxSaleDate>05/13/2025</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>03/25/2020</acquiredDate>
      <natureOfAcquisitionTransaction>Merger/Acquisition</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>SF</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>1500</amountOfSecuritiesAcquired>
      <paymentDate>03/27/2020</paymentDate>
      <natureOfPayment>cash/check</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>03/23/2020</acquiredDate>
      <natureOfAcquisitionTransaction>Merger/Acquisition</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>SF</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>1500</amountOfSecuritiesAcquired>
      <paymentDate>03/25/2020</paymentDate>
      <natureOfPayment>cash/check</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/12/2019</acquiredDate>
      <natureOfAcquisitionTransaction>Merger/Acquisition</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>SF</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>3000</amountOfSecuritiesAcquired>
      <paymentDate>02/21/2019</paymentDate>
      <natureOfPayment>cash/check</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>08/02/2017</acquiredDate>
      <natureOfAcquisitionTransaction>Merger/Acquisition</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>SF</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>6750</amountOfSecuritiesAcquired>
      <paymentDate>08/07/2017</paymentDate>
      <natureOfPayment>cash/check</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>03/04/2013</acquiredDate>
      <natureOfAcquisitionTransaction>Merger/Acquisition</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>SF</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>52</amountOfSecuritiesAcquired>
      <paymentDate>03/07/2013</paymentDate>
      <natureOfPayment>cash/check</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>01/23/2013</acquiredDate>
      <natureOfAcquisitionTransaction>Merger/Acquisition</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>SF</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>120</amountOfSecuritiesAcquired>
      <paymentDate>01/28/2013</paymentDate>
      <natureOfPayment>cash/check</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>shares are being sold from David Peacock Rev Living Trust</remarks>
    <noticeSignature>
      <noticeDate>05/13/2025</noticeDate>
      <signature>/s/ Audrey Skillern as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for DAvid Peacock</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
