Stockholder's Equity (Other Agreements) (Narrative) (Details) (USD $)	3 Months Ended		12 Months Ended						83 Months Ended				3 Months Ended	12 Months Ended						0 Months Ended
	Mar. 31, 2013	Mar. 31, 2012	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010	Dec. 31, 2009	Dec. 31, 2008	Dec. 31, 2007	Mar. 31, 2013	Oct. 18, 2010 Warrant Y A Global Investment, L P	Oct. 08, 2008 Warrant Y A Global Investment, L P	Sep. 10, 2012 Warrant Bluestar Consulting	Mar. 31, 2013 Common Stock	Dec. 31, 2012 Common Stock	Dec. 31, 2011 Common Stock	Dec. 31, 2010 Common Stock	Dec. 31, 2009 Common Stock	Dec. 31, 2008 Common Stock	Dec. 31, 2007 Common Stock	Oct. 18, 2010 Common Stock Y A Global Investment, L P	Oct. 08, 2008 Common Stock Y A Global Investment, L P	Apr. 18, 2008 Common Stock Media4Equity Inc Agreement On April 18, 2008	Apr. 18, 2008 Common Stock RedChip Companies Inc Agreement On April 18, 2008	May 17, 2008 Common Stock Wakabayashi Fund LLC Agreement On May 17, 2008
Common Stock Value Agreed to Sell																					$ 5,000,000
Warrant Issued and Outstanding										3,977,386	4,027,386	3,977,386
Warrant Exercise Price											$ 0.29	$ 0.10
Warrant Expiry Date																					Oct. 08, 2013
Terms Of The Agreement																					Pursuant to the terms of the Standby Equity Distribution Agreement, the Company (a) agreed to issue and sell to the Investor up to $5,000,000 of shares of the Company's common stock, par value $0.0001 per share (the "Common Stock") in tranches of equity, based upon a 7% discount to the market price of the Common Stock, calculated over the five trading days following notice by the Company of an election to sell shares; and (b) issued to the Investor a warrant (the "Warrant") to purchase 4,027,386 shares of Common Stock at the exercise price per share of $0.29.
Shares issued for Service													100,000	2,065,000	1,970,000	1,047,000	250,000	1,917,681	1,875,000		2,000,000
Share Issue Price				$ 0.15	$ 0.10	$ 0.40		$ 2.50													$ 0.40	$ 0.75	$ 0.70	$ 1.35
Commitment Fees Adjusted against share issue	19,900		68,920			40,000		170,000	4,256,158				100	1,944	197	102	25	192	188		800,000
Warrant exercised										50,000
Warrant converted to Common Stock														1,900,000	5,900,000					3,226
Restricted Common Stock Issued for Services																						1,500,000	306,570	111,111
Service Agreement Amount Expensed Out				$ 81,000	$ 54,000	$ 280,000		$ 2,590,000														$ 1,125,000		$ 150,000
Service Contract Duration																						12 months	12 months	6 months