10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF

THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 28, 2012

Commission file number: 001-33296

NATIONAL CINEMEDIA, INC.

(Exact name of registrant as specified in its charter)

Delaware	20-5665602
(State or Other Jurisdiction of Incorporation or Organization)	(I.R.S. Employer Identification No.)

9110 East Nichols Avenue, Suite 200 Centennial, Colorado	80112-3405
(Address of Principal Executive Offices)	(Zip Code)

Registrant’s telephone number, including area code: (303) 792-3600

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No  ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  x    No  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	x	Accelerated filer	¨
Non-accelerated filer	¨  (Do not check if a smaller reporting company)	Smaller reporting company	¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ¨    No  x

As of July 31, 2012, 56,085,076 shares of the registrant’s common stock (including unvested restricted shares), par value of $0.01 per share, were outstanding.

TABLE OF CONTENTS

		Page
	PART I
Item 1.	Financial Statements
	Unaudited Condensed Consolidated Balance Sheets		2
	Unaudited Condensed Consolidated Statements of Income		3
	Unaudited Condensed Consolidated Statements of Comprehensive Income		4
	Unaudited Condensed Consolidated Statements of Cash Flows		5
	Unaudited Condensed Consolidated Statement of Equity/(Deficit)		7
	Notes to Unaudited Condensed Consolidated Financial Statements		8
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations		23
Item 3.	Quantitative and Qualitative Disclosures about Market Risk		32
Item 4.	Controls and Procedures		32
	PART II
Item 1.	Legal Proceedings		32
Item 1A.	Risk Factors		32
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds		32
Item 3.	Defaults Upon Senior Securities		32
Item 4.	Mine Safety Disclosures		32
Item 5.	Other Information		32
Item 6.	Exhibits		33
Signatures			35

PART I

Item 1. Financial Statements

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED BALANCE SHEETS

(In millions, except share and per share data)

(UNAUDITED)

	June 28, 2012			December 29, 2011
ASSETS
CURRENT ASSETS:
Cash and cash equivalents	$	48.1		$	65.9
Short-term marketable securities		26.5			14.2
Receivables, net of allowance of $4.7 and $4.3 million, respectively		91.3			98.6
Prepaid expenses		2.8			1.8
Income tax receivable		13.8			—
Other assets		3.8			3.5
Total current assets		186.3			184.0
NON-CURRENT ASSETS:
Property and equipment, net of accumulated depreciation of $59.0 and $54.8 million, respectively		25.4			24.6
Intangible assets, net of accumulated amortization of $26.5 and $20.8 million, respectively		280.6			274.9
Deferred tax assets, net of valuation allowance of $3.2 and $3.2 million, respectively		283.2			305.3
Debt issuance costs, net of accumulated amortization of $11.2 and $9.8 million, respectively		17.2			12.6
Other investment		0.8			0.2
Long-term marketable securities		—			18.0
Other long-term assets		0.7			0.6
Total non-current assets		607.9			636.2
TOTAL ASSETS	$	794.2		$	820.2
LIABILITIES AND EQUITY/(DEFICIT)
CURRENT LIABILITIES:
Amounts due to founding members		21.9			22.0
Payable to founding members under tax sharing agreement		12.7			21.6
Accrued expenses		18.4			16.5
Income tax payable		—			3.6
Current portion of interest rate swap agreements		10.2			24.0
Accrued payroll and related expenses		9.7			10.6
Accounts payable (including $1.0 and $0.9 million to related party affiliates, respectively)		14.1			14.3
Deferred revenue		3.3			2.9
Other liabilities		0.2			0.1
Total current liabilities		90.5			115.6
NON-CURRENT LIABILITIES:
Borrowings		839.0			794.0
Deferred tax liability		54.9			57.0
Payable to founding members under tax sharing agreement		148.3			153.6
Interest rate swap agreements		16.0			46.8
Total non-current liabilities		1,058.2			1,051.4
Total liabilities		1,148.7			1,167.0
COMMITMENTS AND CONTINGENCIES (NOTE 6)
EQUITY/(DEFICIT):
NCM, Inc. Stockholders’ Equity (Deficit):
Preferred stock, $0.01 par value; 10,000,000 shares authorized, none issued and outstanding, respectively		—			—
Common stock, $0.01 par value; 175,000,000 shares authorized, 54,446,443 and 53,934,605 issued and outstanding, respectively		0.5			0.5
Additional paid in capital (deficit)		(370.0	)		(376.2	)
Retained earnings (distributions in excess of earnings)		(62.1	)		(34.9	)
Accumulated other comprehensive loss		(7.9	)		(17.3	)
Total NCM, Inc. stockholders’ equity/(deficit)		(439.5	)		(427.9	)
Noncontrolling interests		85.0			81.1
Total equity/(deficit)		(354.5	)		(346.8	)
TOTAL LIABILITIES AND EQUITY	$	794.2		$	820.2

See accompanying notes to condensed consolidated financial statements.

2

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED STATEMENTS OF INCOME

(In millions, except share and per share data)

(UNAUDITED)

	Quarter Ended June  28, 2012			Quarter Ended June  30, 2011			Six Months Ended June 28, 2012			Six Months Ended June 30, 2011
REVENUE:
Advertising (including revenue from founding members of $10.2, $10.7, $20.0 and $19.0 million, respectively)	$	101.3		$	98.6		$	167.6		$	157.7
Fathom Events		8.8			15.4			21.6			27.1
Total		110.1			114.0			189.2			184.8
OPERATING EXPENSES:
Advertising operating costs (including $1.0, $0.7, $1.7 and $1.2 million to related party affiliates, respectively)		8.0			5.9			12.7			9.4
Fathom Events operating costs (including $1.2, $2.8, $3.2 and $4.8 million to founding members, respectively)		6.5			10.7			15.5			18.3
Network costs		5.1			4.8			10.2			9.7
Theatre access fees—founding members		16.3			14.8			32.0			26.9
Selling and marketing costs (including $0.2, $0.4, $0.4 and $0.6 million to founding members, respectively)		15.5			14.9			30.0			29.5
Administrative and other costs		8.4			8.4			16.6			16.9
Depreciation and amortization		5.0			4.3			9.9			8.9
Total		64.8			63.8			126.9			119.6
OPERATING INCOME		45.3			50.2			62.3			65.2
NON-OPERATING EXPENSES:
Interest on borrowings		14.3			10.5			28.4			21.4
Interest income		(0.1	)		(0.1	)		(0.2	)		(0.1	)
Accretion of interest on the discounted payable to founding members under tax sharing agreement		4.0			4.1			7.0			8.5
Change in derivative fair value		—			2.0			(0.4	)		0.8
Loss on swap terminations		26.7			—			26.7			—
Other non-operating expense		2.4			—			2.4			—
Total		47.3			16.5			63.9			30.6
(LOSS) INCOME BEFORE INCOME TAXES		(2.0	)		33.7			(1.6	)		34.6
Income tax (benefit) expense		(1.1	)		5.4			(1.4	)		4.7
CONSOLIDATED NET (LOSS) INCOME		(0.9	)		28.3			(0.2	)		29.9
Less: Net income attributable to noncontrolling interests		1.0			19.3			2.6			21.9
NET (LOSS) INCOME ATTRIBUTABLE TO NCM, INC.	$	(1.9	)	$	9.0		$	(2.8	)	$	8.0
(LOSS) EARNINGS PER NCM, INC. COMMON SHARE:
Basic	$	(0.03	)	$	0.17		$	(0.05	)	$	0.15
Diluted	$	(0.03	)	$	0.16		$	(0.05	)	$	0.15
WEIGHTED AVERAGE SHARES OUTSTANDING:
Basic		54,442,398			53,912,351			54,291,816			53,801,768
Diluted		54,442,398			54,814,211			54,291,816			54,674,293

See accompanying notes to condensed consolidated financial statements.

3

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

(In millions)

(UNAUDITED)

	Quarter Ended June 28, 2012			Quarter Ended June 30, 2011			Six Months Ended June 28, 2012			Six Months Ended June 30, 2011
CONSOLIDATED NET (LOSS) INCOME, NET OF TAX	$	(0.9	)	$	28.3		$	(0.2	)	$	29.9
OTHER COMPREHENSIVE INCOME, NET OF TAX:
Net unrealized gain (loss) on cash flow hedges, net of tax		23.1			(3.8	)		25.1			0.2
CONSOLIDATED COMPREHENSIVE INCOME		22.2			24.5			24.9			30.1
Less: Comprehensive income attributable to noncontrolling interests		15.6			16.9			18.4			22.0
COMPREHENSIVE INCOME ATTRIBUTABLE TO NCM, INC.	$	6.6		$	7.6		$	6.5		$	8.1

See accompanying notes to condensed consolidated financial statements.

4

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(In millions)

(UNAUDITED)

	Six Months Ended June 28, 2012			Six Months Ended June 30, 2011
CASH FLOWS FROM OPERATING ACTIVITIES:
Consolidated net (loss) income	$	(0.2	)	$	29.9
Adjustments to reconcile consolidated net income to net cash provided by operating activities:
Deferred income tax expense		11.3			8.3
Depreciation and amortization		9.9			8.9
Non-cash share-based compensation		5.6			7.2
Excess tax benefit from share-based compensation		(0.1	)		(0.2	)
Accretion of interest on the discounted payable to founding members under tax sharing agreement		7.0			8.5
Net unrealized (gain) loss on hedging transactions		(0.4	)		0.8
Amortization of debt issuance costs		1.4			0.8
Write-off of net debt issuance costs		2.5			—
Loss on swap terminations		26.7			—
Payment for swap terminations		(40.2	)		—
Changes in operating assets and liabilities:
Receivables, net		6.7			11.1
Accounts payable and accrued expenses		0.9			(3.2	)
Amounts due to founding members		1.5			(1.6	)
Payment to founding members under tax sharing agreement		(18.2	)		(18.0	)
Income taxes and other		(19.2	)		(7.6	)
Other, net		(0.3	)		7.3
Net cash (used in) provided by operating activities		(5.1	)		52.2
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment		(4.9	)		(5.7	)
Purchases of marketable securities		(26.3	)		(20.9	)
Proceeds from sale and maturities of marketable securities		32.1			20.5
Payment from founding members for intangible assets		0.2			—
Purchases of intangible assets from an affiliate		(1.6	)		—
Net cash used in investing activities		(0.5	)		(6.1	)
CASH FLOWS FROM FINANCING ACTIVITIES:
Payment of dividends		(24.8	)		(21.5	)
Proceeds from borrowings		466.0			54.0
Repayments of borrowings		(421.0	)		(70.2	)
Payment of debt issuance costs		(8.4	)		—
Founding member integration payments		—			1.3
Distributions to founding members		(23.8	)		(31.5	)
Excess tax benefit from share-based compensation		0.1			0.2
Proceeds from stock option exercises		1.9			4.1
Repurchase of stock for restricted stock tax withholding		(2.2	)		(0.4	)
Net cash used in financing activities		(12.2	)		(64.0	)
CHANGE IN CASH AND CASH EQUIVALENTS		(17.8	)		(17.9	)
CASH AND CASH EQUIVALENTS:
Beginning of period		65.9			74.4
End of period	$	48.1		$	56.5

See accompanying notes to condensed consolidated financial statements.

5

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (CONTINUED)

(In millions)

(UNAUDITED)

	Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Supplemental disclosure of non-cash financing and investing activity:
Purchase of an intangible asset with subsidiary equity (equity returned)	$	10.1	$	(5.5	)
Increase in cost method investment	$	0.6	$	—
Supplemental disclosure of cash flow information:
Cash paid for interest	$	36.2	$	20.8
Cash paid for income taxes	$	4.6	$	4.3

See accompanying notes to condensed consolidated financial statements.

6

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED STATEMENTS OF EQUITY/(DEFICIT)

(In millions, except share data)

(UNAUDITED)

				NCM, Inc.
	Consolidated			Common Stock		Additional Paid in Capital (Deficit)			Retained Earnings (Distribution in Excess of Earnings)			Accumulated Other Comprehensive Loss			Noncontrolling Interest
Balance—December 29, 2011	$	(346.8	)	$	0.5	$	(376.2	)	$	(34.9	)	$	(17.3	)	$	81.1
Distributions to founding members		(22.1	)		—		—			—			—			(22.1	)
Subsidiary equity issued for purchase of intangible asset		10.1			—		4.9			—			—			5.2
Income tax and other impacts of subsidiary ownership changes		(1.5	)		—		(2.6	)		—			0.1			1.0
Comprehensive income, net of tax		24.9								(2.8	)		9.3			18.4
Share-based compensation issued		(0.3	)		—		(0.3	)		—			—			—
Share-based compensation expense/capitalized		5.7			—		4.3			—			—			1.4
Excess tax benefit from share-based compensation		(0.1	)		—		(0.1	)		—			—			—
Cash dividends declared $0.44 per share		(24.4	)		—		—			(24.4	)		—			—
Balance—June 28, 2012	$	(354.5	)	$	0.5	$	(370.0	)	$	(62.1	)	$	(7.9	)	$	85.0
Balance—December 30, 2010	$	(318.4	)	$	0.5	$	(373.3	)	$	(20.5	)	$	(17.5	)	$	92.4
Distributions to members		(27.9	)		—		—			—			—			(27.9	)
Subsidiary equity returned for purchase of intangible asset		(5.5	)		—		(2.7	)		—			—			(2.8	)
Income tax and other impacts of subsidiary ownership changes		3.0			—		1.0			—			(0.2	)		2.2
Comprehensive income, net of tax		30.1			—		—			8.0			0.1			22.0
Share-based compensation issued		3.7			—		3.7			—			—			—
Share-based compensation expense/capitalized		7.2			—		5.7			—			—			1.5
Cash dividends declared $0.40 per share		(22.0	)		—		—			(22.0	)		—			—
Balance—June 30, 2011	$	(329.8	)	$	0.5	$	(365.6	)	$	(34.5	)	$	(17.6	)	$	87.4

See accompanying notes to condensed consolidated financial statements.

7

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

1. THE COMPANY

Description of Business

National CineMedia, Inc. (“NCM, Inc.”) was incorporated in Delaware as a holding company with the sole purpose of becoming a member and sole manager of National CineMedia, LLC (“NCM LLC”), a LLC owned by NCM, Inc., American Multi-Cinema, Inc. (“AMC”), a wholly owned subsidiary of AMC Entertainment, Inc. (“AMCE”), Regal Cinemas, Inc., a wholly owned subsidiary of Regal Entertainment Group (“Regal”) and Cinemark USA, Inc. (“Cinemark USA”), a wholly owned subsidiary of Cinemark Holdings, Inc. (“Cinemark”). The terms “NCM”, “the Company” or “we” shall, unless the context otherwise requires, be deemed to include the consolidated entity. The Company operates the largest digital in-theatre network in North America, allowing NCM to sell advertising and Fathom Events (the “Services”) under long-term exhibitor services agreements (“ESAs”) with AMC, Regal and Cinemark. AMC, Regal and Cinemark and their affiliates are referred to in this document as “founding members.” NCM LLC also provides the Services to certain third-party theatre circuits under “network affiliate” agreements, which expire at various dates.

At June 28, 2012, NCM LLC had 111,978,019 common membership units outstanding, of which 54,446,443 (48.6%) were owned by NCM, Inc., 22,113,150 (19.7%) were owned by Regal, 18,094,644 (16.2%) were owned by Cinemark and 17,323,782 (15.5%) were owned by AMC. The membership units held by the founding members are exchangeable into NCM, Inc. common stock on a one-for-one basis.

During the first quarter of 2012, the Company restructured Fathom Events to place more focus on the Fathom Consumer Events division. Based on historical and expected future trends the Company believes the Fathom Consumer Events division has greater future growth prospects and is more aligned with the movie exhibition business and the Company’s strategy of becoming a more powerful digital media platform. The Company continued to operate the Fathom Business Events division for a portion of the first quarter of 2012 to satisfy contractual obligations for events and will continue to execute business events on a periodic basis for existing long term Fathom clients, or regulated by the founding members or to support events staged for NCM’s major advertising clients.

Basis of Presentation

The Company has prepared the unaudited condensed consolidated financial statements and related notes of NCM, Inc. in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and the rules and regulations of the Securities and Exchange Commission (“SEC”). Accordingly, certain information and footnote disclosures typically included in an annual report have been condensed or omitted for this quarterly report. The balance sheet as of December 29, 2011 is derived from the audited financial statements of NCM, Inc. Therefore, the unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in the Company’s annual report on Form 10-K filed for the fiscal year ended December 29, 2011.

In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly in all material respects the financial position, results of operations and cash flows for all periods presented have been made. The Company’s business is seasonal and for this and other reasons operating results for interim periods may not be indicative of the Company’s full year results or future performance. As a result of the various related-party agreements discussed in Note 4-Related-Party Transactions, the operating results as presented are not necessarily indicative of the results that might have occurred if all agreements were with non-related third parties.

Estimates— The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include those related to the reserve for uncollectible accounts receivable, share-based compensation and income taxes. Actual results could differ from those estimates.

Reclassifications— Certain reclassifications of previously reported network, administrative and unallocated costs in segment reporting have been made to conform to the current year presentation.

8

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

Significant Accounting Policies

The Company’s annual financial statements included in Form 10-K filed for the fiscal year ended December 29, 2011 contain a complete discussion of the Company’s significant accounting policies.

Segment Reporting— Advertising is the principal business activity of the Company and is the Company’s reportable segment under the requirements of ASC 280, Segment Reporting. Fathom Consumer Events and Fathom Business Events are operating segments under ASC 280, but do not meet the quantitative thresholds for segment reporting. The Company does not evaluate its segments on a fully allocated cost basis, nor does the Company track segment assets separately. Therefore, the measure of segment operating income net of direct expenses presented herein is not prepared on the same basis as operating income in the consolidated statements of income and the results are not indicative of what segment results of operations would have been had it been operated on a fully allocated cost basis. The Company cautions that it would be inappropriate to assume that unallocated operating costs are incurred proportional to segment revenue or any directly identifiable segment expenses. Refer to Note 9-Segment Reporting.

Receivables— Bad debts are provided for using the allowance for doubtful accounts method based on historical experience and management’s evaluation of outstanding receivables at the end of the period. Receivables are written off when management determines amounts are uncollectible. Trade accounts receivable are uncollateralized and represent a large number of geographically dispersed debtors. At June 28, 2012, there were no advertising agency groups through which the Company sources national advertising revenue representing over 10% of the Company’s outstanding gross receivable balance. At December 29, 2011, there was one advertising agency group through which the Company sources national advertising revenue representing approximately 15% of the Company’s outstanding gross receivable balance; however, none of the individual contracts related to the advertising agency were more than 10% of advertising revenue. The collectability risk is reduced by dealing with large, national advertising agencies who have strong reputations in the advertising industry and clients with stable financial positions.

Share-Based Compensation—The Company issues two types of share-based compensation awards: stock options and non-vested (restricted) stock. Compensation expense of restricted stock is based on management’s projections and the probability of achievement of those expectations, which requires considerable judgment. A cumulative adjustment is recorded to share-based compensation expense in periods that management changes its estimate of the number of shares expected to vest. Ultimately, the Company adjusts the expense recognized to reflect the actual vested shares following the resolution of the performance conditions. Dividends are accrued quarterly on the restricted stock and are paid when the shares vest. Compensation cost of stock options is based on the estimated grant date fair value using the Black-Scholes option pricing model, which requires that the Company make estimates of various factors. Under the fair value recognition provisions of ASC 718 Compensation – Stock Compensation, the Company recognizes share-based compensation net of an estimated forfeiture rate, and therefore only recognizes compensation cost for those shares expected to vest over the requisite service period of the award. During the three and six months ended June 28, 2012, 7,663 and 202,762 stock options were exercised at a weighted average exercise price of $13.64 and $15.20 per share, respectively. During the three and six months ended June 28, 2012, 0 and 439,738 shares of restricted stock vested upon the satisfaction of performance conditions, respectively.

Consolidation— NCM, Inc. consolidates the accounts of NCM LLC under the provision of ASC 810 Consolidation. Under ASC 810, a managing member of a limited liability company (“LLC”) is presumed to control the LLC, unless the non-managing members have the right to dissolve the entity or remove the managing member without cause, or if the non-managing members have substantive participating rights. The non-managing members of NCM LLC do not have either dissolution rights or removal rights. NCM, Inc. has evaluated the provisions of the NCM LLC membership agreement and has concluded that the various rights of the non-managing members are not substantive participation rights under ASC 810, as they do not limit NCM, Inc.’s ability to make decisions in the ordinary course of business.

9

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

The table below presents the changes in NCM, Inc.’s equity resulting from net income attributable to NCM, Inc. and transfers to or from noncontrolling interests (in millions):

	Six Months Ended
	June 28, 2012			June 30, 2011
Net (loss) income attributable to NCM, Inc.	$	(2.8	)	$	8.0
Subsidiary equity issued (returned) for purchase of intangible asset		4.9			(2.7	)
Income tax and other impacts of subsidiary ownership changes		(2.6	)		1.0
Change from net income attributable to NCM, Inc. and transfers from noncontrolling interests	$	(0.5	)	$	6.3

Recent Accounting Pronouncements

The Company has considered all recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its condensed consolidated financial statements.

2. EARNINGS (LOSS) PER SHARE

Basic earnings (loss) per share is computed on the basis of the weighted average number of common shares outstanding. Diluted earnings (loss) per share is computed on the basis of the weighted average number of common shares outstanding plus the effect of potentially dilutive common stock options, and restricted stock using the treasury stock method. The components of basic and diluted earnings (loss) per NCM, Inc. share are as follows:

	Quarter Ended June 28, 2012			Quarter Ended June 30, 2011		Six Months Ended June 28, 2012			Six Months Ended June 30, 2011
Net (loss) income attributable to NCM, Inc. (in millions)	$	(1.9	)	$	9.0	$	(2.8	)	$	8.0
Weighted average shares outstanding:
Basic		54,442,398			53,912,351		54,291,816			53,801,768
Add: Dilutive effect of stock options and restricted stock		—			901,860		—			872,525
Diluted		54,442,398			54,814,211		54,291,816			54,674,293
Earnings (loss) per NCM, Inc. share:
Basic	$	(0.03	)	$	0.17	$	(0.05	)	$	0.15
Diluted	$	(0.03	)	$	0.16	$	(0.05	)	$	0.15

The effect of the 57,531,576; 56,879,964; 57,255,894 and 57,016,513 exchangeable NCM LLC common units held by the founding members for the quarters ended June 28, 2012 and June 30, 2011 and the six months ended June 28, 2012 and June 30, 2011, respectively, have been excluded from the calculation of diluted weighted average shares and earnings per NCM, Inc. share as they were antidilutive. NCM LLC common units do not participate in NCM, Inc. dividends. In addition, there were 45,825 and 47,321 stock options and non-vested (restricted) shares for the quarter and the six months ended June 30, 2011, respectively, excluded from the calculation as they were antidilutive, primarily because exercise prices were above the average market value and there were 6,598,415 stock options and non-vested (restricted) shares for the quarter and six months ended June 28, 2012, excluded due to the net loss during those periods. The Company’s non-vested (restricted) shares do not meet the definition of a participating security as the dividends will not be paid if the shares do not vest.

10

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

3. INTANGIBLE ASSETS

In accordance with NCM LLC’s Common Unit Adjustment Agreement with its founding members, on an annual basis NCM LLC determines the amount of common membership units to be issued to or returned by the founding members based on theatre additions or dispositions during the past year. During the first quarter of 2012, NCM LLC issued 651,612 common membership units to its founding members for the rights to exclusive access to net new theatre screens and attendees added by the founding members to NCM LLC’s network during 2011. NCM LLC recorded a net intangible asset of $9.9 million in the first quarter of 2012, as a result of the common unit adjustment. In lieu of surrendering 16,727 units, AMC paid NCM LLC $0.2 million in the first quarter of 2012. During the first quarter of 2011, NCM LLC’s founding members returned a net 322,751 common membership units to NCM LLC for 2010 attendance, which reduced the net intangible asset by $5.5 million during the first quarter of 2011.

The Company’s intangible assets with its founding members are recorded at the fair market value of NCM, Inc.’s publicly traded stock as of the date on which the common membership units were issued. The NCM LLC common membership units are fully convertible into NCM, Inc.’s common stock. The intangible assets have a finite useful life and the Company amortizes the assets over the remaining useful life corresponding with the ESAs or the term of the contract with the network affiliate. If common membership units are issued to a founding member for newly acquired theatres that are subject to an existing on-screen advertising agreement with an alternative provider, the amortization of the intangible asset commences after the existing agreement expires and NCM LLC can utilize the theatres for all of its services.

4. RELATED-PARTY TRANSACTIONS

Founding Member Transactions –Following is a summary of the transactions between the Company and the founding members (in millions):

Included in the Condensed Consolidated Statements of Income:	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Revenue:
Beverage concessionaire revenue (included in Advertising revenue) (1)	$	10.1	$	10.7	$	19.9	$	18.9
Advertising inventory revenue (included in Advertising revenue) (2)		0.1		—		0.1		0.1
Operating expenses:
Revenue share from Fathom Events (included in Fathom Events operating costs) (3)		1.1		2.6		3.0		4.5
Purchase of movie tickets and concession products (included in Fathom Events operating costs) (5)		0.1		0.2		0.2		0.3
Theatre access fee (4)		16.3		14.8		32.0		26.9
Purchase of movie tickets and concession products (included in Selling and marketing costs) (5)		0.2		0.4		0.4		0.6

(1) For the quarters and six months ended June 28, 2012 and June 30, 2011, the founding members purchased 60 seconds of on-screen advertising time (with a right to purchase up to 90 seconds) from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a rate specified by the ESA and a 30 second equivalent cost per thousand (“CPM”).

(2) The values of such purchases are calculated by reference to NCM LLC’s advertising rate card.

(3) These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.

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NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

(4) Comprised of a payment per theatre attendee and a payment per digital screen with respect to the founding member theatres included in the Company’s network.

(5) Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business Events customers.

Included in the Condensed Consolidated Balance Sheets:	As of June 28, 2012		As of December 29, 2011
Integration payments (included in Intangible assets) (1)	$	—	$	0.7
Current payable to founding members under tax sharing agreement (2)		12.7		21.6

(1) On April 30, 2008, Regal acquired Consolidated Theatres and NCM issued common membership units to Regal upon the closing of its acquisition in exchange for the right to exclusive access to the theatres. The Consolidated Theatres had a pre-existing advertising agreement and, as a result, Regal made integration payments pursuant to the ESAs on a quarterly basis in arrears through the second quarter of 2011 in accordance with certain run-out provisions.

(2) The Company paid the founding members $18.2 million in the first quarter of 2012, of which $0.9 million was for the 2010 tax year and $17.3 million was for the 2011 tax year.

Also, pursuant to the terms of the NCM LLC Operating Agreement in place since the completion of the IPO, NCM LLC is required to make mandatory distributions on a proportionate basis to its members of available cash, as defined in the NCM LLC Operating Agreement, on a quarterly basis in arrears. Mandatory distributions for the quarters ended June 28, 2012 and June 30, 2011 and the six months ended June 28, 2012 and June 30, 2011 are as follows (in millions):

	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
AMC	$	6.2	$	6.7	$	6.7	$	8.5
Cinemark		6.4		6.8		6.9		8.6
Regal		7.9		8.6		8.6		10.8
NCM, Inc.		19.3		21.0		20.9		26.4
Total	$	39.8	$	43.1	$	43.1	$	54.3

The mandatory distributions of available cash by NCM LLC to its founding members for the quarter ended June 28, 2012 of $20.5 million is included in amounts due to founding members on the condensed consolidated balance sheets at June 28, 2012 and will be made in the third quarter of 2012.

Amounts due to founding members at June 28, 2012 were comprised of the following (in millions):

	AMC			Cinemark			Regal			Total
Theatre access fees, net of beverage revenues	$	0.7		$	0.6		$	0.9		$	2.2
Cost and other reimbursement		(0.3	)		(0.3	)		(0.2	)		(0.8	)
Distributions payable		6.2			6.4			7.9			20.5
Total	$	6.6		$	6.7		$	8.6		$	21.9

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NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

Amounts due to founding members at December 29, 2011 were comprised of the following (in millions):

	AMC			Cinemark			Regal			Total
Theatre access fees, net of beverage revenues	$	0.5		$	0.5		$	0.6		$	1.6
Cost and other reimbursement		(0.5	)		(0.5	)		(0.7	)		(1.7	)
Distributions payable, net		6.7			6.8			8.6			22.1
Total	$	6.7		$	6.8		$	8.5		$	22.0

Related Party Affiliates — NCM LLC enters into digital content agreements and Fathom agreements with network affiliates for NCM LLC to provide in-theatre advertising and Fathom Events at theatre locations that are owned by companies that are affiliates of certain of the founding members or directors of NCM, Inc. Related party affiliate agreements are entered into at terms that are similar to those of the Company’s other network affiliates.

Following is a summary of the transactions between the Company and its related party affiliates (in millions):

Included in Advertising operating costs in the Condensed Consolidated Statements of Income:

Related Party Affiliate	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Starplex (1)	$	0.8	$	0.7	$	1.3	$	1.1
Showplex (2)		0.1		—		0.2		—
Other (3)		0.1		—		0.2		0.1
Total	$	1.0	$	0.7	$	1.7	$	1.2

Included in Accounts payable in the Condensed Consolidated Balance Sheets:

Related Party Affiliate	June 28, 2012		December 29, 2011
Starplex (1)	$	0.8	$	0.7
Showplex (2)		0.1		0.1
Other (3)		0.1		0.1
Total	$	1.0	$	0.9

(1) Starplex Operating L.P. (“Starplex”) is an affiliate of Cinemark.

(2) Showplex Cinemas, Inc. (“Showplex”) is an affiliate of one of NCM, Inc.’s directors.

(3) Other affiliates include LA Live Cinemas LLC (“LA Live”), an affiliate of Regal and Texas Cinemas, Corp., an affiliate of one of NCM, Inc.’s directors.

13

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

5. BORROWINGS

The following summarizes NCM LLC’s total outstanding debt as of June 28, 2012 and December 29, 2011 and the significant terms of its borrowing arrangements:

	Outstanding Balance as of
Borrowings ($ in millions)	June 28, 2012		December 29, 2011		Maturity Date			Interest Rate
Revolver	$	14.0	$	44.0		April 27, 2017	(a)			(b)
Term Loan		225.0		550.0		February 13, 2015				(b)
Senior Unsecured Notes		200.0		200.0		July 15, 2021			7.875	%
Senior Secured Notes		400.0		—		April 15, 2022			6.000	%
Total	$	839.0	$	794.0

(a) A portion of the revolver has a maturity date of December 31, 2014, as described in further detail below.

(b) The interest rates on the revolver and term loan are described below.

Senior Secured Credit Facility— NCM LLC’s senior secured credit facility consists of a $119.0 million revolving credit facility and a $225.0 million term loan. The obligations under the facility are secured by a lien on substantially all of the assets of NCM LLC.

Revolver— The revolving credit facility portion of the Company’s total borrowings is available, subject to certain conditions, for general corporate purposes of the Company in the ordinary course of business and for other transactions permitted under the senior secured credit facility, and a portion is available for letters of credit.

NCM LLC’s total availability under the revolving credit facility is $119.0 million. The unused line fee is 0.50% per annum. Of the total available, $14.0 million outstanding principal of the revolving credit facility formerly held by Lehman Brothers Holdings, Inc. (“Lehman”) will not be repaid in connection with any future prepayments of revolver amounts, but rather Lehman’s share of the revolving credit facility will be paid in full by NCM LLC to the successor lenders, along with any accrued and unpaid fees and interest, on the revolving credit facility termination date of December 31, 2014. On April 27, 2012, the Company entered into an amendment to its senior secured credit facility (the “Amendment”) which resulted in the maturity of the remaining $105.0 million available under the revolver to be extended to April 27, 2017, subject to acceleration if the term loan under the facility is not repaid, refinanced or extended by December 31, 2014. The Amendment became effective upon the completion of the private placement of the Senior Secured Notes (defined and discussed below) on April 27, 2012.

Borrowings under the revolver bear interest at the Company’s option of either the LIBOR index plus an applicable margin or the base rate (Prime Rate or the Federal Funds Effective Rate, as defined in the senior secured credit facility) plus an applicable margin. The applicable margin for the revolving credit facility is determined quarterly and is subject to adjustment based upon a consolidated net senior secured leverage ratio for NCM LLC (the ratio of secured funded debt less unrestricted cash and cash equivalents, over a non-GAAP measure defined in the senior secured credit facility). In connection with the Amendment, the applicable margins on the $105.0 million portion of the revolver increased by 75 basis points based upon the then current senior secured leverage ratio to the LIBOR index plus 2.25% or the base rate plus 1.25%. The margin on the $14.0 million portion of the revolver remained unchanged at the LIBOR index plus 1.50% or the base rate plus 0.50%. The weighted-average interest rate on the outstanding balance on the revolver as of June 28, 2012 was 1.74%.

Term Loan— The term loan bears interest at the Company’s option of either the LIBOR index plus 1.50% or the base rate (Prime Rate or the Federal Funds Effective Rate, as defined in the senior secured credit facility) plus 0.50%. The interest rate on the term loan was lowered from the LIBOR index plus 1.75% and the base rate plus 0.75% in the first quarter of 2011 due to an upgrade in the corporate credit rating by the credit agencies specified in the facility. The weighted-average interest rate on the term loan as of June 28, 2012 was 1.97% without giving effect to the interest rate swaps. As of June 28, 2012, interest rate swaps resulted in the entire $225.0 million term loan to have a fixed annual interest rate of 6.484% (both those accounted for as hedges and those that are not). Interest payments are made quarterly. See Note 8-

14

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

Derivative Instruments and Hedging Activities for further discussion of the interest rate swaps. In connection with the Amendment and the private placement of $400.0 million of Senior Secured Notes (defined below) on April 27, 2012, the Company paid down its term loan by $325.0 million, reducing the balance from $550.0 million to $225.0 million. During the quarter ended June 28, 2012, the Company recorded a non-cash charge of $2.5 million for the write-off of net deferred issuance costs associated with the payment on the term loan.

The senior secured credit facility contains a number of covenants and financial ratio requirements, with which the Company was in compliance at June 28, 2012, including maintaining a consolidated net senior secured leverage ratio of 6.5 on a quarterly basis. In addition, there are no borrower distribution restrictions as long as the Company’s consolidated net senior secured leverage ratio is below 6.5 times and the Company is in compliance with its debt covenants. As of June 28, 2012, the Company’s consolidated net senior secured leverage ratio was 2.9 times (versus the covenant of 6.5 times).

Senior Unsecured Notes due 2021— On July 5, 2011, NCM LLC completed a private placement of $200.0 million in aggregate principal amount of 7.875% Senior Unsecured Notes (“Senior Unsecured Notes”). The Senior Unsecured Notes have a maturity date of July 15, 2021 and pay interest semi-annually in arrears on January 15 and July 15 of each year, commencing January 15, 2012. The notes are subordinated to all existing and future secured debt, including indebtedness under the Company’s existing senior secured credit facility and the Senior Secured Notes defined below. The Senior Unsecured Notes contain certain covenants with which the Company was in compliance as of June 28, 2012.

Senior Secured Notes due 2022— On April 27, 2012, NCM LLC completed a private placement of $400.0 million in aggregate principal amount of 6.00% Senior Secured Notes (the “Senior Secured Notes”). The Senior Secured Notes have a maturity date of April 15, 2022 and pay interest semi-annually in arrears on April 15 and October 15 of each year, commencing October 15, 2012. The Senior Secured Notes are senior secured obligations of NCM LLC, rank the same as NCM LLC’s senior secured credit facility, subject to certain exceptions, and share in the same collateral that secures NCM LLC’s obligations under the senior secured credit facility. The Senior Secured Notes contain certain covenants with which the Company was in compliance as of June 28, 2012.

6. COMMITMENTS AND CONTINGENCIES

Legal Actions— The Company is subject to claims and legal actions in the ordinary course of business. The Company believes such claims will not have a material effect on its financial position, results of operations or cash flows.

Minimum Revenue Guarantees— As part of the network affiliate agreements entered into in the ordinary course of business under which the Company sells advertising for display in various network affiliate theatre chains, the Company has agreed to certain minimum revenue guarantees on a per attendee basis. If a network affiliate achieves the attendance set forth in their respective agreement, the Company has guaranteed minimum revenue for the network affiliate per attendee if such amount paid under the revenue share arrangement is less than its guaranteed amount. The amount and term varies for each network affiliate, but terms range from three to 20 years, prior to any renewal periods of which some are at the option of the Company. The maximum potential amount of future payments the Company could be required to make pursuant to the minimum revenue guarantees is $31.4 million over the remaining terms of the network affiliate agreements. As of June 28, 2012 and December 29, 2011, the Company had no liabilities recorded for these obligations as such guarantees are less than the expected share of revenue paid to the affiliate.

Income Taxes— The Company is subject to taxation in the U.S. and various states. NCM LLC’s fiscal year 2007 and 2008 tax returns are currently under examination by the Internal Revenue Service (“IRS”). In September 2011, NCM LLC received a Notice of Proposed Adjustment (“NOPA”) for the calendar year 2007 examination primarily related to characterization of the cash received by the founding members at or around the date of NCM, Inc.’s initial public offering, (“IPO”). As NCM LLC is a pass-through entity for federal income tax purposes, there will be no direct impact to the financial statements of NCM LLC. However, there could be an impact to the financial statements of NCM, Inc. The impact of any adjustment could result in NCM, Inc. recognizing its proportionate share of the changes in the tax basis in NCM LLC. This could result in a net increase in deferred tax assets and equity of NCM, Inc. NCM LLC strongly disagrees with, and has contested, the IRS’ positions. As of June 28, 2012 and December 29, 2011, there were no unrecognized tax benefits.

15

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

NCM, Inc., in its capacity as tax matters partner for NCM LLC, received a “60 Day Letter” from the IRS, dated April 25, 2012, in connection with the examination of NCM LLC’s federal tax return for the 2007 and 2008 fiscal years. The 60 Day Letter notified NCM LLC that the IRS intended to adjust partnership items unless a written letter of protest was received by the IRS within 60 days of the date of the letter. Subsequent to the receipt of the 60 Day Letter, NCM, Inc. received from the IRS an additional 30 day extension to respond. The adjustments proposed by the IRS in the 60 Day Letter are materially similar to the adjustments proposed in the NOPA received in September 2011. The Company submitted its written letter of protest to the IRS in July 2012 and believes the IRS’ position lacks merit and intends to dispute the adjustments through the administrative appeals process.

It is reasonably possible that the Company may be required to pay additional amounts to the founding members under the tax sharing agreement, which would be offset by refunds from various state and federal taxing authorities. However, at this time the amount of any such payments to the founding members or refunds from the various taxing authorities cannot be reasonably estimated and as such no amounts are included in the condensed consolidated financial statements herein.

7. FAIR VALUE MEASUREMENT

Fair Value Measurements— Fair value is the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value is estimated by applying the following hierarchy, which prioritizes the inputs used to measure fair value into three levels and bases the categorization within the hierarchy upon the lowest level of input that is available and significant to the fair value measurement:

Level 1 – Quoted prices in active markets for identical assets or liabilities.

Level 2 – Observable inputs other than quoted prices in active markets for identical assets and liabilities, quoted prices for identical or similar assets or liabilities in inactive markets, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3 – Inputs that are generally unobservable and typically reflect management’s estimate of assumptions that market participants would use in pricing the asset or liability.

Fair Value of Financial Instruments— The carrying amount of the revolving credit facility is considered a reasonable estimate of fair value due to its floating-rate terms.

The estimated fair values of the Company’s financial instruments where carrying values do not approximate fair value are as follows:

	As of June 28, 2012				As of December 29, 2011
($ in millions)	Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)
Term Loan	$	225.0	$	225.0	$	550.0	$	530.6
Senior Unsecured Notes		200.0		212.0		200.0		198.4
Senior Secured Notes		400.0		408.0		—		—

(1) The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

During the fourth quarter of 2011 and first quarter of 2012, the Company received equity securities in a privately held company as consideration for an advertising contract, which the Company accounted for as a cost method investment. The fair value of the investment has not been estimated as of June 28, 2012 or December 29, 2011 as there were no identified events or changes in circumstances that had a significant adverse effect on the fair value of the investment and it is not practicable to do so because the equity securities are not in a publicly traded company. The carrying amount of the Company’s investment was $0.8 million and $0.2 million as of June 28, 2012 and December 29, 2011, respectively.

16

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

Recurring Measurements—The fair values of the Company’s assets and liabilities measured on a recurring basis pursuant to ASC 820-10 Fair Value Measurements and Disclosures are as follows (in millions):

			Fair Value Measurements at Reporting Date Using
	As of June 28,  2012		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	39.0	$	39.0	$	—	$	—
Short-term marketable securities (2)		26.5		26.5		—		—
Total assets	$	65.5	$	65.5	$	—	$	—
LIABILITIES:
Current portion of interest rate swap agreements (3)	$	10.2	$	—	$	10.2	$	—
Interest rate swap agreements (3)		16.0		—		16.0		—
Total liabilities	$	26.2	$	—	$	26.2	$	—
			Fair Value Measurements at Reporting Date Using
	As of December 29, 2011		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	44.9	$	$44.9	$	—	$	—
Short-term marketable securities (2)		14.2		14.2		—		—
Long-term marketable securities (2)		18.0		18.0		—		—
Total assets	$	77.1	$	77.1	$	—	$	—
LIABILITIES:
Current portion of interest rate swap agreements (3)	$	24.0	$	—	$	24.0	$	—
Interest rate swap agreements (3)		46.8		—		46.8		—
Total liabilities	$	70.8	$	—	$	70.8	$	—

(1) Cash Equivalents— The Company’s cash equivalents are carried at estimated fair value.

(2) Short-Term and Long-Term Marketable Securities — The carrying amount and fair value of the marketable securities are equivalent since the Company accounts for these instruments at fair value. For the quarters and six months ended June 28, 2012 and June 30, 2011, there were no net realized gains (losses) recognized in interest income and an inconsequential amount of net unrealized holding gains (losses) included in other comprehensive income. As of June 28, 2012 and December 29, 2011 there were no gross unrealized losses related to individual securities that had been in a continuous loss position for 12 months or longer.

(3) Interest Rate Swap Agreements— The carrying amount and fair value of the interest rate swap agreements are equivalent since the Company accounts for these instruments at fair value. Refer to Note 8-Derivative Instruments and Hedging Activities.

17

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

The amortized cost basis, aggregate fair value and maturities of the marketable securities the Company held as of June 28, 2012 and December 29, 2011 are as follows:

	As of June 28, 2012
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities  (1) (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds	$	11.0	$	11.0		1.4
Short-term commercial paper:
Financial		6.5		6.5		0.2
Industrial		7.1		7.1		0.1
Municipal		1.9		1.9		0.2
Total marketable securities	$	26.5	$	26.5

(1) Securities available for sale include obligations with various contractual maturity dates some of which are greater than one year. The Company considers the securities to be liquid and convertible to cash within 30 days. The Company has the ability and intent to liquidate any security that the Company holds to fund operations over the next twelve months if necessary and as such has classified these securities as short-term.

	As of December 29, 2011
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds	$	9.2	$	9.2		0.2
Short-term commercial paper:
Financial		5.0		5.0		0.1
Total short-term marketable securities	$	14.2	$	14.2
Long-term U.S. government agency bonds		18.0		18.0		1.8
Total long-term marketable securities		18.0		18.0
Total marketable securities	$	32.2	$	32.2

18

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

8. DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES

As of June 28, 2012 and December 29, 2011, the estimated fair value and line item caption of derivative instruments recorded were as follows (in millions):

		Fair Value of Derivative Liability as of
	Balance Sheet Location	June 28, 2012		December 29, 2011
Derivatives designated as hedging instruments in cash flow hedges:
Current portion of interest rate swap agreements	Current Liabilities	$	5.1	$	18.0
Interest rate swap agreements	Other Liabilities		8.0		35.1
Derivatives not designated as hedging instruments:
Current portion of interest rate swap agreements	Current Liabilities		5.1		6.0
Interest rate swap agreements	Other Liabilities		8.0		11.7
Total derivatives		$	26.2	$	70.8

NCM LLC has interest rate swap agreements with four counterparties that, at their inception, qualified for and were designated as cash flow hedges against interest rate exposure on the $225.0 million of currently outstanding debt obligations under the senior secured credit facility. The interest rate swap agreements have the effect of converting the Company’s variable rate term loan to a fixed rate of 6.484% and the term of the swaps coincides with the term loan maturity date of February 13, 2015.

On April 27, 2012, the Company amended its existing interest rate swap agreements terminating a notional amount of $325.0 million (the aggregate amount of the term loan prepayment) such that 100% of the Company’s interest rate exposure relating to the remaining $225.0 million term loan debt balance remains hedged at 6.484%. Since the forecasted transactions, or quarterly interest payments, on the $325.0 million term loan prepayment are no longer probable of occurring, the Company discontinued cash flow hedge accounting on those swaps and reclassified the corresponding outstanding balance in Accumulated Other Comprehensive Income (“AOCI”) related to those interest rate swaps into earnings. For the quarter and six months ended June 28, 2012, the Company recorded a loss in its Condensed Consolidated Statements of Income of approximately $26.7 million related to the partial swap terminations.

The swaps were terminated ratably among the four counterparties, however, the Company’s cash flow hedge accounting designation for each swap was pegged to varying balances of the underlying term loan. If after the partial swap terminations, an interest rate swap remained outstanding and the underlying term loan designated for cash flow hedge accounting was paid down, cash flow hedge accounting was discontinued because the underlying debt instrument is no longer outstanding and the interest payments are no longer probable of occurring. Any future changes to the fair value of these interest rate swaps will be recorded as a change in derivative fair value in the Condensed Consolidated Statements of Income.

The Company also discontinued cash flow hedge accounting for swaps in which the Company partially terminated its swap with the counterparty, however, the corresponding term loan associated with those swaps remained outstanding. In accordance with ASC 815 Derivatives and Hedging, the net derivative loss related to the discontinued cash flow hedges shall continue to be reported in AOCI unless it is not probable that the forecasted transaction will occur by the end of the originally specified time period. As of April 27, 2012, there was approximately $13.9 million outstanding related to these discontinued cash flow hedges which continues to be reported in AOCI, as the underlying debt transactions remain probable of occurring, and will be amortized in the Condensed Consolidated Statements of Income over the remaining term or February 13, 2015. The Company estimates approximately $5.1 million will be amortized to change in derivative fair value in the Condensed Consolidated Statements of Income in the next 12 months.

During the periods presented, the Company also recorded changes in the fair value and amortization of AOCI related to an interest rate swap in which the Company discontinued cash flow hedge accounting in 2008 due to the bankruptcy of its counterparty. In connection with the swap terminations in April 2012, the entire balance of this swap was terminated and the remaining balance in AOCI was reclassified into earnings during the second quarter of 2012.

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NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

For the interest rate swaps that were partially terminated and still have remaining amounts outstanding under the interest rate swap agreements and the underlying term loan remains outstanding, the Company has continued to elect cash flow hedge accounting. Since the instruments were determined to be effective at June 28, 2012 and December 29, 2011, changes to the fair value of the interest rate swaps were recorded within Other Comprehensive Income. There were no amounts reclassified into current earnings due to ineffectiveness during the periods presented other than as described herein.

The effect of derivative instruments with cash flow hedge accounting on the condensed consolidated financial statements for the quarters ended June 28, 2012 and June 30, 2011 and six months ended June 28, 2012 and June 30, 2011 were as follows (in millions):

	Unrealized Gain (Loss) Recognized in NCM, Inc.’s Other Comprehensive Income (Pre-tax)										Realized Loss Recognized in Interest on Borrowings (Pre-tax)
	Quarters Ended					Six Months Ended					Quarters Ended						Six Months Ended
	June 28, 2012		June 30, 2011			June 28, 2012		June 30, 2011			June 28, 2012			June 30, 2011			June 28, 2012			June 30, 2011
Interest Rate Swaps	$	26.0	$	(9.6	)	$	23.8	$	(9.6	)	$	(2.4	)	$	(4.9	)	$	(7.0	)	$	(9.8	)

The effect of derivatives not designated as hedging instruments under ASC 815 on the consolidated financial statements for the quarters ended June 28, 2012 and June 30, 2011 and six months ended June 28, 2012 and June 30, 2011 were as follows (in millions):

		Gain (Loss) Recognized in Non-Operating Expenses (Pre-tax)
		Quarters Ended						Six Months Ended
Derivative Instruments not Designated as Hedging Instruments	Income Statement Location	June 28, 2012			June 30, 2011			June 28, 2012			June 30, 2011
Realized loss on derivative instruments	Interest on borrowings	$	(1.4	)	$	(1.6	)	$	(3.0	)	$	(3.2	)
Gain (loss) from change in fair value on cash flow hedges	Change in derivative fair value		0.8			(1.7	)		1.5			(0.2	)
Amortization of AOCI on discontinued cash flow hedges	Change in derivative fair value		(0.8	)		(0.3	)		(1.1	)		(0.6	)
Total		$	(1.4	)	$	(3.6	)	$	(2.6	)	$	(4.0	)

9. SEGMENT REPORTING

Advertising revenue accounted for 92.0%, 86.5%, 88.6% and 85.3% of consolidated revenue for the quarters ended June 28, 2012 and June 30, 2011, and the six months ended June 28, 2012 and June 30, 2011, respectively. The following table presents revenue less directly identifiable expenses to arrive at operating income net of direct expenses for the advertising reportable segment, the combined Fathom Events operating segments, and network, administrative and unallocated costs.

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NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

	Quarter Ended June 28, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs			Consolidated
Revenue	$	101.3	$	8.8	$	—		$	110.1
Operating costs		24.2		6.5		5.2			35.9
Selling and marketing costs		13.9		1.0		0.6			15.5
Administrative and other costs		1.1		0.2		7.1			8.4
Depreciation and amortization		—		—		5.0			5.0
Operating income (loss)	$	62.1	$	1.1	$	(17.9	)	$	45.3
	Quarter Ended June 30, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs			Consolidated
Revenue	$	98.6	$	15.4	$	—		$	114.0
Operating costs		20.7		10.7		4.8			36.2
Selling and marketing costs		12.2		2.0		0.7			14.9
Administrative and other costs		0.7		0.2		7.5			8.4
Depreciation and amortization		—		—		4.3			4.3
Operating income (loss)	$	65.0	$	2.5	$	(17.3	)	$	50.2
	Six Months Ended June 28, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs			Consolidated
Revenue	$	167.6	$	21.6	$	—		$	189.2
Operating costs		44.7		15.5		10.2			70.4
Selling and marketing costs		25.8		2.8		1.4			30.0
Administrative and other costs		1.4		0.4		14.8			16.6
Depreciation and amortization		—		—		9.9			9.9
Operating income (loss)	$	95.7	$	2.9	$	(36.3	)	$	62.3
	Six Months Ended June 30, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs			Consolidated
Revenue	$	157.7	$	27.1	$	—		$	184.8
Operating costs		36.3		18.3		9.7			64.3
Selling and marketing costs		23.8		4.1		1.6			29.5
Administrative and other costs		1.4		0.4		15.1			16.9
Depreciation and amortization		—		—		8.9			8.9
Operating income (loss)	$	96.2	$	4.3	$	(35.3	)	$	65.2

21

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

The following is a summary of revenues by category (in millions):

	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
National advertising revenue	$	71.9	$	67.7	$	117.5	$	106.0
Founding member advertising revenue from beverage concessionaire agreements		10.1		10.7		19.9		18.9
Local advertising revenue		19.3		20.2		30.2		32.8
Fathom Consumer revenue		8.5		12.1		18.1		20.0
Fathom Business revenue		0.3		3.3		3.5		7.1
Total revenue	$	110.1	$	114.0	$	189.2	$	184.8

10. SUBSEQUENT EVENTS

On August 2, 2012, the Company declared a cash dividend of $0.22 per share (approximately $12 million) on each share of the Company’s common stock (including outstanding restricted stock) to stockholders of record on August 16, 2012 to be paid on August 30, 2012.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Some of the information in this Quarterly Report on Form 10-Q includes “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 (the “Exchange Act”), as amended. All statements other than statements of historical facts included in this Form 10-Q, including, without limitation, certain statements under “Management’s Discussion and Analysis of Financial Condition and Results of Operations”, may constitute forward-looking statements. In some cases, you can identify these “forward-looking statements” by the specific words, including but not limited to “may,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of those words and other comparable words. These forward-looking statements involve risks and uncertainties. Our actual results could differ materially from those indicated in these statements as a result of certain factors as more fully discussed under the heading “Risk Factors” contained in our annual report on Form 10-K for the Company’s fiscal year ended December 29, 2011. The following discussion and analysis should be read in conjunction with the unaudited condensed consolidated financial statements and notes thereto included herein and the audited financial statements and other disclosure included in our annual report on Form 10-K for the Company’s fiscal year ended December 29, 2011. In the following discussion and analysis, the term net income refers to net income attributable to NCM, Inc.

Overview

NCM LLC operates the largest digital in-theatre network in North America, for the distribution of advertising and Fathom Events. Our revenue is principally derived from the sale of advertising and, to a lesser extent, from our Fathom Events business. We have long-term ESAs with NCM LLC’s founding members and multi-year agreements with network affiliates. The ESAs with the founding members and network affiliate agreements grant us exclusive rights, subject to limited exceptions, to sell advertising and Fathom Event services in those theatres. Our advertising FirstLook pre-show and lobby entertainment network (“LEN”) programming and Fathom Event programming are distributed across our proprietary digital content network (“DCN”) and live digital broadcast network (“DBN”). Approximately 96% of the aggregate founding member and network affiliate theatre attendance is generated by theatres connected to our DCN.

Management focuses on several measurements that we believe provide us with the necessary ratios and key performance indicators to manage our business, determine how we are performing versus our internal goals and targets, and against the performance of our competitors and other benchmarks in the marketplace in which we operate. Senior executives hold monthly meetings with officers, managers and staff to discuss and analyze operating results and address significant variances to budget in an effort to identify trends and changes in our business. We focus on operating metrics including changes in OIBDA, Adjusted OIBDA and Adjusted OIBDA margin, as defined and discussed in “Non-GAAP Financial Measures” below, as some of our primary measurement metrics. In addition, we monitor our monthly advertising performance measurements, including advertising inventory utilization, pricing (CPM), local and total advertising revenue per attendee and the number of Fathom Events locations, revenue per event and location, as well as, our operating cash flow and related financial leverage and revolving credit facility to ensure that there is adequate cash availability to fund our debt obligations and current and future dividends declared by our Board of Directors.

Our operating results may be affected by a variety of internal and external factors and trends described more fully in the section entitled “Risk Factors” in our Form 10-K filed with the SEC on February 24, 2012 for the Company’s fiscal year ended December 29, 2011.

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Summary Historical and Operating Data

The following table presents operating data and Adjusted OIBDA. See “Non-GAAP Financial Measures” below for a discussion of the calculation of Adjusted OIBDA and reconciliation to operating income.

(In millions, except per share and per attendee data)	Quarter Ended June 28, 2012			Quarter Ended June 30, 2011			Six Months Ended June 28, 2012			Six Months Ended June 30, 2011
Revenue	$	110.1		$	114.0		$	189.2		$	184.8
Operating income	$	45.3		$	50.2		$	62.3		$	65.2
Adjusted OIBDA	$	53.0		$	57.7		$	77.8		$	81.3
Adjusted OIBDA margin		48.1	%		50.6	%		41.1	%		44.0	%
Net (loss) income attributable to NCM, Inc.	$	(1.9	)	$	9.0		$	(2.8	)	$	8.0
Net (loss) income per NCM, Inc. basic share	$	(0.03	)	$	0.17		$	(0.05	)	$	0.15
Net (loss) income per NCM, Inc. diluted share	$	(0.03	)	$	0.16		$	(0.05	)	$	0.15
Total advertising revenue	$	101.3		$	98.6		$	167.6		$	157.7
Total theatre attendance		175.0			175.6			344.0			308.8
Total advertising revenue per attendee	$	0.579		$	0.562		$	0.487		$	0.511

Non-GAAP Financial Measures

Operating Income Before Depreciation and Amortization (“OIBDA”), Adjusted OIBDA and Adjusted OIBDA margin are not financial measures calculated in accordance with GAAP in the U.S. OIBDA represents operating income (loss) before depreciation and amortization expense. Adjusted OIBDA excludes from OIBDA non-cash share based payment costs. Adjusted OIBDA margin is calculated by dividing Adjusted OIBDA by total revenue. These non-GAAP financial measures are used by management to evaluate operating performance, to forecast future results and as a basis for compensation. The Company believes these are important supplemental measures of operating performance because they eliminate items that have less bearing on its operating performance and so highlight trends in its core business that may not otherwise be apparent when relying solely on GAAP financial measures. The Company believes the presentation of these measures is relevant and useful for investors because it enables them to view performance in a manner similar to the method used by the Company’s management, helps improve their ability to understand the Company’s operating performance and makes it easier to compare the Company’s results with other companies that may have different depreciation and amortization policies, and non-cash share based compensation programs or different interest rates or debt levels or income tax rates. A limitation of these measures, however, is that they exclude depreciation and amortization, which represent a proxy for the periodic costs of certain capitalized tangible and intangible assets used in generating revenues in the Company’s business. In addition, Adjusted OIBDA has the limitation of not reflecting the effect of the Company’s share based payment costs. OIBDA or Adjusted OIBDA should not be regarded as an alternative to operating income, net income or as indicators of operating performance, nor should they be considered in isolation of, or as substitutes for financial measures prepared in accordance with GAAP. The Company believes that operating income is the most directly comparable GAAP financial measure to OIBDA. Because not all companies use identical calculations, these non-GAAP presentations may not be comparable to other similarly titled measures of other companies or calculations in the Company’s debt agreement.

OIBDA and Adjusted OIBDA do not reflect the Regal Consolidated Theatres integration payments. The integration payments received are added to Adjusted OIBDA to determine our compliance with financial covenants under our senior secured credit facility. Regal made Consolidated Theatres payments to NCM LLC through June 2011 pursuant to the ESAs, which were $0.5 million and $0.7 million for the quarter ended June 30, 2011 and the six months ended June 30, 2011, respectively.

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The following table reconciles operating income to OIBDA and Adjusted OIBDA for the periods presented (dollars in millions):

	Quarter Ended June 28, 2012			Quarter Ended June 30, 2011			Six Months Ended June 28, 2012			Six Months Ended June 30, 2011
Operating income	$	45.3		$	50.2		$	62.3		$	65.2
Depreciation and amortization		5.0			4.3			9.9			8.9
OIBDA		50.3			54.5			72.2			74.1
Share-based compensation costs (1)		2.7			3.2			5.6			7.2
Adjusted OIBDA	$	53.0		$	57.7		$	77.8		$	81.3
Total Revenue	$	110.1		$	114.0		$	189.2		$	184.8
Adjusted OIBDA margin		48.1	%		50.6	%		41.1	%		44.0	%

(1) Share-based compensation costs are included in network operations, selling and marketing and administrative expense in the accompanying unaudited condensed consolidated financial statements.

Basis of Presentation

The results of operations data for the quarters and six months ended June 28, 2012 and June 30, 2011 were derived from the unaudited condensed consolidated financial statements and accounting records of NCM, Inc. and should be read in conjunction with the notes thereto.

Results of Operations

Quarters Ended June 28, 2012 and June 30, 2011

Revenue. Total revenue of the Company for the quarter ended June 28, 2012 was $110.1 million compared to $114.0 million for the quarter ended June 30, 2011, a decrease of $3.9 million, or 3.4%. The decrease in total revenue was primarily the result of a decrease in Fathom Events revenue of $6.6 million, or 42.9%, partially offset by a $2.7 million, or 2.7%, increase in total advertising revenue from $98.6 million for the quarter ended June 30, 2011 to $101.3 million for the quarter ended June 28, 2012.

National advertising revenues of $82.0 million (including $10.1 million of beverage revenue) for the quarter ended June 28, 2012 increased 4.6% from $78.4 million (including $10.7 million of beverage revenue) for the quarter ended June 30, 2011. National advertising revenue (excluding beverage revenue) for the quarter ended June 28, 2012 increased $4.2 million or 6.2% to $71.9 million from $67.7 million for the quarter ended June 30, 2011. The $4.2 million increase was primarily due to a 2.5% increase in national advertising CPM’s (excluding beverage revenue), as well as increases in lobby based revenue, partially offset by a $0.7 million decrease in content partner spending in the quarter ended June 28, 2012. Additionally, there was a slight decrease in inventory utilization (excluding beverage revenue) to 90.3% for the quarter ended June 28, 2012 from 91.5% for the quarter ended June 30, 2011. Inventory utilization is calculated based on eleven 30-second salable national advertising units in our pre-show, which can be expanded, should market demand dictate. The 5.6% decrease in beverage revenue was due primarily to the impact of a decrease in founding member attendance for the second quarter of 2012 as compared to the second quarter of 2011, partially offset by a slight contractual increase in the beverage revenue CPM. The decrease in founding member attendance was due primarily to a weaker film slate in June of 2012 compared to June of 2011.

Local advertising revenue decreased $0.9 million or 4.5% to $19.3 million for the current quarter compared to $20.2 million for the quarter ended June 30, 2011. The Company’s number of local advertising contracts increased 3.7%, while the average contract value decreased 8.1% due to a decrease in the number of larger regional clients and nationally recognized clients (which generally have higher average contract values) placing ads locally. Local revenue per theatre attendee decreased 4.3% to $0.110 per attendee for the second quarter of 2012 compared to $0.115 for the second quarter of 2011 as a result of the decrease in local advertising revenue and the impact of a 0.3% decrease in network theatre attendance.

Total advertising revenue (including beverage revenue) per attendee for the quarter ended June 28, 2012 increased 3.0%. Total advertising revenue per attendee (excluding beverage revenue) for the quarter ended June 28, 2012 increased 4.0% to $0.521 compared to $0.501 for the quarter ended June 30, 2011. The increase in the advertising revenue per attendee was due to the 2.7% increase in total advertising revenue (including beverage revenue), and the impact of a 0.3% decrease in network theatre attendance.

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Fathom Events revenue decreased 42.9% to $8.8 million for the quarter ended June 28, 2012 as compared to $15.4 million for the quarter ended June 30, 2011 due to a $3.6 million, or 29.8%, decrease in the Fathom Consumer Events division and a $3.0 million, or 90.9%, decrease in revenue related to the wind-down of our Fathom Business Events division during the first quarter of 2012. The decrease in the Fathom Consumer Events division revenue was primarily due to a 7.1% decrease in the number of event nights and a 26.2% decrease in revenue per event site.

Operating expenses. Total operating expenses for the quarter ended June 28, 2012 were $64.8 million, an increase of 1.6% compared to $63.8 million for the quarter ended June 30, 2011. Set forth below is a discussion of the operating expenses.

Advertising operating costs. Advertising operating costs of $8.0 million for the quarter ended June 28, 2012 increased 35.6% from $5.9 million for the quarter ended June 30, 2011. This increase was primarily the result of a $1.6 million increase in payments made to our advertising affiliates primarily due to an increase in network affiliate screens as well as the increase in national advertising revenue (excluding beverage revenue). Network affiliate screens represented 20.0% of total network screens as of June 28, 2012 versus 15.7% as of June 30, 2011.

Fathom Events operating costs. Fathom Events operating costs of $6.5 million for the quarter ended June 28, 2012 decreased 39.3% compared to $10.7 million during the quarter ended June 30, 2011. The decrease was primarily the result of a decrease in content payments and revenue share amounts to theatre circuits related to the lower revenue generated by the Fathom Consumer Events division, as well as lower costs associated with the Fathom Business Events division due to the wind-down of the division in the first quarter of 2012.

Network costs. Network costs of $5.1 million for the quarter ended June 28, 2012 increased 6.3% from $4.8 million for the quarter ended June 30, 2011 primarily due to a 7.9% increase in the average number of network screens during the second quarter of 2012 versus the second quarter of 2011.

Theatre access fees. Theatre access fees were $16.3 million for the quarter ended June 28, 2012 compared to $14.8 million for the quarter ended June 30, 2011. The $1.5 million, or 10.1% increase for the second quarter of 2012 versus the second quarter of 2011 was due to the impact of a contracted annual 5% rate increase per digital screen, an 8% increase in the payment per patron fee (the payment per patron fee increase occurs every five years with the first such increase taking effect in 2012) as specified in the ESA, and an increase in payments to our founding members associated with obtaining access to a larger number of the higher quality digital cinema equipment. As of June 28, 2012 our FirstLook pre-show was being shown on 67.5% of screens with digital cinema projectors versus 32.4% as June 30, 2011. These increases to theatre access fees were partially offset by a 5.0% decrease in founding member attendance.

Selling and marketing costs. Selling and marketing costs increased to $15.5 million, or 4.0% for the quarter ended June 28, 2012 compared to $14.9 million for the quarter ended June 30, 2011. This increase was primarily due to an increase in advertising related sales and marketing expense, partially offset by lower costs associated with marketing the Fathom Business Events division due to the wind-down of the division in the first quarter of 2012. The increase in advertising related sales and marketing expense was due to $0.4 million of increased online publisher expenses which were directly attributable to a $0.5 million increase in online and mobile revenue.

Administrative and other costs. Administrative and other costs for the quarter ended June 28, 2012 were $8.4 million which was consistent with the quarter ended June 30, 2011. Lower personnel costs were offset by higher professional service fees.

Depreciation and amortization. Depreciation and amortization expense increased $0.7 million to $5.0 million for the quarter ended June 28, 2012, compared to $4.3 million for the quarter ended June 30, 2011, primarily from increased amortization expense recognized on intangible assets for new network affiliate agreements added during 2011 and 2012.

Net income (loss). Net loss for the quarter ended June 28, 2012 was $1.9 million, a decrease of 10.9 million from the $9.0 million of net income for the quarter ended June 30, 2011. The decrease was due primarily to a $26.7 million loss on the termination of a portion of our interest rate swap agreements associated with the portion of our term loan that was paid down during the second quarter of 2012 with the proceeds from the issuance of Senior Secured Notes. Additionally, the decrease in net income was due to a $4.9 million decrease in operating income, a $3.8 million increase in interest on borrowings due primarily to the issuance of the Senior Unsecured Notes in July 2011 and to a lesser extent the issuance of our Senior Secured Notes in April 2012, and a $2.4 million increase in other non-operating expenses due primarily to the write-off of unamortized debt issuance costs on the term loan. These decreases were partially offset by an $18.3 million decrease in net income attributable to noncontrolling

26

interests, a $6.5 million decrease in the provision for income taxes, and a $2.0 million decrease in the charge related to the change in derivative fair value. Noncontrolling interest expense decreased $18.3 million to $1.0 million for the quarter ended June 28, 2012 due to lower NCM LLC net income. The decrease in the provision for income taxes of $6.5 million was due primarily to lower taxable income. The change in derivative fair value resulted in an immaterial pre-tax non-cash charge for the quarter ended June 28, 2012 compared to a pre-tax non-cash charge of $2.0 million for the quarter ended June 30, 2011, due to the change in the fair value of interest rate hedges associated with our senior secured credit facility, resulting from decreases in market interest rates.

Six Months Ended June 28, 2012 and June 30, 2011

Revenue. Total revenue of the Company for the six months ended June 28, 2012 was $189.2 million compared to $184.8 million for the six months ended June 30, 2011, an increase of $4.4 million, or 2.4%. The increase in total revenue was the result of an increase in total advertising revenue of $9.9 million, or 6.3%, partially offset by a $5.5 million, or 20.3% decrease in Fathom Events revenue.

National advertising revenues of $137.4 million (including $19.9 million of beverage revenue) for the six months ended June 28, 2012 increased 10.0% from $124.9 million (including $18.9 million of beverage revenue) for the 2011 period. National advertising revenue (excluding beverage revenue) for the six months ended June 28, 2012 increased 10.8% to $117.5 million compared to $106.0 million for the six months ended June 30, 2011. This increase in revenue was primarily due to an increase in national inventory utilization from 82.8% for the six months ended June 30, 2011 to 83.6% for the six months ended June 28, 2012 on an 11.4% increase in theatre network attendance over the same six month period. This increase in inventory utilization was driven by our focus on increasing inventory utilization in lower demand months (primarily January through April) through more flexible pricing structures which contributed to a 4.2% decrease in national advertising CPM’s (excluding beverage revenue) during the current six month period. Additionally, inventory utilization benefited from a $1.3 million increase in content partner spending in the six months ended June 28, 2012 over the comparable prior year period. The 5.3% increase in payments from the founding members for their beverage concessionaire agreements was due primarily to an increase in founding member attendance for the first five months of 2012 as compared to the same period in 2011, combined with a slight increase in the beverage revenue CPM. The increase in founding member attendance in the first five months of 2012 reflects a stronger film slate compared to the first five months of 2011 that was partially offset by the weaker film slate in June of 2012 compared to June of 2011.

Local advertising revenue decreased $2.6 million, or 7.9% to $30.2 million for the six months ended June 28, 2012 compared to $32.8 million for the six months ended June 30, 2011. The Company’s total number of local advertising contracts increased 2.3%, while the average contract value decreased 9.7% due to a decrease in the number of larger regional clients and nationally recognized clients placing ads locally. Local revenue per theatre attendee for the six months ended June 28, 2012 decreased 17.0% to $0.088 per attendee compared to $0.106 for the six months ended June 30, 2011 due to the local advertising revenue decrease and theatre network attendance increase of 11.4%.

Total advertising revenue (including beverage revenue) per attendee for the six months ended June 28, 2012 decreased 4.7% to $0.487 per attendee, from $0.511 per attendee for the six months ended June 30, 2011. Total advertising revenue per attendee (excluding beverage revenue) decreased 4.5% to $0.429 from $0.449 for the 2011 period. The decrease in the advertising revenue per attendee was due to the 6.3% increase in total advertising revenue (including beverage revenue), offset by the impact of the 11.4% increase in theatre attendance.

Fathom Events revenue decreased $5.5 million, or 20.3%, to $21.6 million in the first half of 2012, compared to the first half of 2011 due primarily to a $3.6 million, or 50.7%, decrease in Fathom Business Events revenue and $1.9 million, or 9.5% decrease in Fathom Consumer Events revenue. The Fathom Business Event revenue decrease related to the wind-down of the Fathom Business Events division during the first quarter of 2012, while the Fathom Consumer Events revenue decrease was due to a decrease of 19.4% in revenue per event site, offset by a 15.9% increase in the number of events in the first half of 2012 versus 2011.

Operating expenses. Total operating expenses for the six months ended June 28, 2012 were $126.9 million, a 6.1% increase compared to $119.6 million for the six months ended June 30, 2011. Set forth below is a discussion of the operating expenses.

Advertising operating costs. Advertising operating costs of $12.7 million for the six months ended June 28, 2012 increased 35.1% compared to $9.4 million for the 2011 period. This increase was primarily the result of a $3.1 million increase in payments made to our advertising affiliates primarily due to an increase in network affiliate screens as well as the increase in national advertising revenue (excluding beverage revenue). Network affiliate screens represented 20.0% of total network screens as of June 28, 2012 versus 15.7% as of June 30, 2011. The increase was primarily due to the addition of 9 new network affiliates with 863 screens since the end of the first half of 2011.

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Fathom Events operating costs. Fathom Events operating costs of $15.5 million for the six months ended June 28, 2012 decreased 15.3% compared to $18.3 million during the 2011 period. The decrease was primarily due to the wind-down of the Fathom Business Events division in the first quarter of 2012 and lower content payments due to decreased Fathom Consumer Events revenue in the first half of 2012.

Network costs. Network costs increased 5.2% to $10.2 million for the six months ended June 28, 2012 from $9.7 million for the six months ended June 30, 2011, primarily due to a 6.4% increase in the average number of network screens during the first half of 2012 versus the first half of 2011.

Theatre access fees. Theatre access fees were $32.0 million for the six months ended June 28, 2012 compared to $26.9 million for the six months ended June 30, 2011. The $5.1 million, or 19.0%, increase for the first six months of 2012 versus the first six months of 2011 was related to a 6.1% increase in founding member attendance, the impact of the annual 5% rate increase per digital screen, the 8% increase in the payment per patron fee (the payment per patron fee increase occurs every five years with the first such increase taking effect in 2012) as specified in the ESA, and an increase in payments to our founding members associated with obtaining access to a larger number of the higher quality digital cinema equipment. As of June 28, 2012 our FirstLook pre-show was being shown on 67.5% of screens with digital cinema projectors versus 32.4% as of June 30, 2011.

Selling and marketing costs. Selling and marketing costs increased to $30.0 million for the six months ended June 28, 2012 compared to $29.5 million for the six months ended June 30, 2011, an increase of 1.7%. This increase was primarily due to an increase in various advertising related sales, marketing, and research costs, partially offset by lower costs associated with marketing the Fathom Business Events division due to the wind-down of the division in the first quarter of 2012.

Administrative and other costs. Administrative and other costs for the six months ended June 28, 2012 were $16.6 million compared to $16.9 million for the 2011 period. The 1.8% decrease is due to decreased personnel costs specifically related to a $1.3 million decrease in non-cash share-based compensation offset by higher professional services expense.

Depreciation and amortization. Depreciation and amortization expense increased $1.0 million to $9.9 million for the first six months of 2012 compared to $8.9 million for the same period in 2011 primarily from increased amortization expense recognized on intangible assets for new network affiliate agreements added during 2011 and 2012.

Net income (loss). Net loss for the six months ended June 28, 2012 was $2.8 million, a decrease of $10.8 million from the $8.0 million of net income for the six months ended June 30, 2011. The decrease was due primarily to a $26.7 million loss on the termination of a portion of the interest rate swap agreement associated with the portion of our term loan that was paid down during the second quarter of 2012 with the proceeds from the issuance of Senior Secured Notes. Additionally, the decrease in net income was due to a $7.0 million increase in interest on borrowings due primarily to the issuance of Senior Unsecured Notes in July 2011 and to a lesser extent the issuance of our Senior Secured Notes in April 2012, as well as a $2.9 million decrease in operating income. These decreases were partially offset by a $19.3 million decrease in net income attributable to noncontrolling interests, a $6.1 million decrease in the provision for income taxes, and a $1.2 million decrease in the charge related to the change in derivative fair value. Noncontrolling interest expense decreased $19.3 million to $2.6 million for the six months ended June 28, 2012 due to lower NCM LLC net income. The decrease in the provision for income taxes of $6.1 million to a benefit for income taxes of $1.4 million for the first half of 2012 was due primarily to lower taxable income. The change in derivative fair value resulted in a $0.4 million pre-tax non-cash gain for the six months ended June 28, 2012 compared to a pre-tax non-cash charge of $0.8 million for the six months ended June 30, 2011, due to the change in the fair value of interest rate hedges associated with our senior secured credit facility.

Known Trends and Uncertainties

The current macro-economic environment and its impact on the national television scatter advertising market in general, presents uncertainties that could impact our results of operations, including the timing and amount of spending from our national advertising clients. The impact to our business associated with these issues will be mitigated somewhat over time due to factors including the growth in our advertising client base, increasing scale of our national network and the related increase in salable advertising impressions, the effectiveness of cinema advertising relative to other advertising mediums, as well as the effectiveness, quality and number of Fathom programming events, and the number of live broadcast locations.

Subsequent to the first half of 2011, we added several new affiliate theatres to our national network including: Ayrsley Theatre Operators, Cinema Supply Incorporated, Coming Attractions Theatres, Inc., Dickinson Theatres,

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Inc., Digital Cinema Destinations Corp., King Theatres Circuit LLC, Odyssey Entertainment, Inc. (CineMagic Theatres) and I.T.B.S. (Southeast Cinemas), Star Cinema Grill, Texas Cinemas, Corp. United Entertainment Corp and VSS Southern Theatres LLC, and in the third quarter of 2012 we have contracted to add Loeks Theatres, Inc. (Celebration! Cinema) and O’Neil Entertainment Group and we are discussing network affiliate relationships with other theatre circuits that could be added during 2012 and in later years. In total, these contracted new founding member and affiliate theatres that have joined our network subsequent to the second half of 2011 are expected to add approximately 32 million new attendees on a full-year pro-forma basis, which we expect will result in approximately 448 million new salable national advertising impressions (assuming 14 national advertising units of 30 seconds each). Our sales force integrates these additional impressions into the advertising sales process as they are added to our network and thus these attendees will provide the opportunity to expand our revenue, operating income and cash flow in 2012 and beyond. We believe that the continued growth of our network will expand our national reach and geographic coverage to strengthen our selling proposition and competitive positioning versus other national and regional advertising platforms.

Under the ESAs, up to 90 seconds of the FirstLook program can be sold to our founding members to satisfy their on-screen advertising commitments under their beverage concessionaire agreements. During 2012 and in 2011, we sold 60 seconds to our founding members. We expect to continue to sell 60 seconds of time to the founding members in the remainder of 2012 and for the foreseeable future.

In consideration for NCM LLC’s access to the founding members’ theatre attendees for on-screen advertising and use of off-screen locations within the founding members’ theatres for the LEN and lobby promotions, the founding members receive a monthly theatre access fee under the ESAs. The theatre access fee is composed of a fixed payment per patron and a fixed payment per digital screen. The payment per theatre patron will increase by 8% every five years with the first such increase taking effect for fiscal year 2012 and the payment per digital screen increases annually by 5%. The theatre access fee paid in the aggregate to all founding members cannot be less than 12% of NCM LLC’s aggregate advertising revenue (as defined in the ESA), or it will be adjusted upward to reach this minimum payment. Beginning on October 1, 2010, the theatre access fee paid to the members of NCM LLC included an additional fee for access to the higher quality digital cinema systems for our advertising and Fathom business pursuant to an amendment of the ESAs entered into during 2010, which will increase in 2012 as additional screens will be equipped with the new digital cinema equipment and increases annually by 5%. At the end of the current quarter, 60.8% of our network screens were showing advertising on founding member digital cinema projectors versus 28.9% at the end of the first half of 2011.

As discussed in Note 6 to the unaudited condensed consolidated financial statements included elsewhere in this document, NCM LLC’s fiscal year 2007 and 2008 tax returns are currently under examination by the IRS and in September 2011, NCM LLC received a Notice of Proposed Adjustment (“NOPA”) for the calendar year 2007 examination primarily related to characterization of the cash received by the founding members at or around the date of the Company’s IPO. As NCM LLC is a pass-through entity for federal income tax purposes, there will be no direct impact to the financial statements of NCM LLC. However, there could be an impact to the financial statements of NCM, Inc. The impact of any adjustment could result in NCM, Inc. recognizing its proportionate share of the changes in the tax basis in NCM LLC. This could result in a net increase in deferred tax assets and equity of NCM, Inc.

NCM, Inc., in its capacity as tax matters partner for NCM LLC, received a “60 Day Letter” from the IRS, dated April 25, 2012, in connection with the examination of NCM LLC’s federal tax return for the 2007 and 2008 fiscal years. The 60 Day Letter notified NCM LLC that the IRS intended to adjust partnership items unless a written letter of protest was received by the IRS within 60 days of the date of the letter. Subsequent to the receipt of the 60 Day Letter, NCM, Inc. received from the IRS an additional 30 day extension to respond. The adjustments proposed by the IRS in the 60 Day Letter are materially similar to the adjustments proposed in the NOPA received in September 2011. The Company submitted its written letter of protest to the IRS in July 2012 and believes the IRS’ position lacks merit and intends to dispute the adjustments through the administrative appeals process. Should the IRS claims prevail, the Company could be required to pay additional amounts to the founding members under the tax sharing agreement and then could request refunds from various federal and state taxing authorities, and thus it is not expected to have a material adverse impact on cash balances or cash flow of the Company.

On April 27, 2012 we amended our senior secured credit facility agreement and completed a private placement of $400.0 million in aggregate principal amount of 6.00% Senior Secured Notes due 2022. A portion of the proceeds were used to prepay $325.0 million of outstanding term loan borrowings under our senior secured credit facility, approximately $25.0 million of outstanding debt under our revolving credit facility and $40.2 million to terminate the swap agreements associated with the term loan borrowings. In conjunction with this bond placement we also restructured our senior secured credit facility to extend the maturity of $105.0 million of our revolving credit facility through April 2017, subject to acceleration if the term loan is not repaid, refinanced or extended by December 31, 2014. In addition, the interest rate margin on the revolving credit facility increased by 75

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basis points and the covenants were amended to permit the issuance of the Senior Secured Notes. As a result of these transactions, we have extended the average maturities of our debt by over three years as well as increased our liquidity, as discussed in detail below. As a result of the debt restructurings, our interest expense on borrowings is projected to increase approximately $1.2 million for the second half of 2012 compared to the comparable period of 2011.

Financial Condition and Liquidity

Liquidity and Capital Resources

As of June 28, 2012, our cash, cash equivalents and short-term marketable securities balance was $74.6 million, a decrease of $23.5 million compared to the balance of $98.1 million as of December 29, 2011. The cash, cash equivalent and marketable securities at June 28, 2012, combined with $105.0 million of borrowing availability on our revolving credit facility, resulted in total liquidity availability of $179.6 million or a $6.5 million increase versus December 29, 2011. Our cash balances will fluctuate due to the seasonality of our business and related timing of collections of accounts receivable balances and operating expenditure payments, as well as available cash payments (as defined) to our founding members, interest payments on our term loan and the Senior Notes, and principal payments on debt, income tax payments, tax sharing payments to our founding members and quarterly dividends to NCM, Inc.’s common shareholders. As of June 28, 2012, our cash, cash equivalents and marketable securities totaled $74.6 million, an increase of $10.2 million, compared to $64.4 million as of June 30, 2011. Our total liquidity availability increased $70.2 million to $179.6 million at June 28, 2012 compared to $109.4 million at June 30, 2011.

We have generated and used cash as follows (in millions):

	Six Months Ended June 28, 2012			Six Months Ended June 30, 2011
Operating cash flow	$	(5.1	)	$	52.2
Investing cash flow	$	(0.5	)	$	(6.1	)
Financing cash flow	$	(12.2	)	$	(64.0	)

• Operating Activities. The decrease in cash provided by operating activities for the six months ended June 28, 2012 versus the six months ended June 30, 2011 was primarily due to the payment of $40.2 million for partial interest rate swap terminations, the decrease in operating income and the increase in interest on borrowings and other non-operating expense.

• Investing Activities. The cash used for investing cash flows for the six months ended June 28, 2012 decreased compared to the level of investing cash flow for the six months ended June 30, 2011. The decrease was due to lower capital expenditures of $0.8 million and an increase of $6.2 million in proceeds from marketable securities, net of purchases. These changes were partially offset by a $1.6 million increase in the use of cash for payments made to new affiliates.

• Financing Activities. Cash used in financing activities decreased by $51.8 million during the six months ended June 28, 2012 compared to the six months ended June 30, 2011. The decrease was due primarily to an increase in cash proceeds from borrowings, net of payments, of $61.2 million related to the issuance of the Senior Secured Notes during the period. This increase to cash provided by financing activities was partially offset by cash used for the payment of $8.4 million in costs associated with the debt issuance.

Sources of capital and capital requirements. NCM, Inc.’s primary source of liquidity and capital resources is available cash distributions from NCM LLC as well as its existing cash balances and marketable securities, which at June 28, 2012 were $66.2 million (not including NCM LLC). NCM LLC’s primary sources of liquidity and capital resources are its cash provided by operating activities, availability under its revolving credit facility and cash on hand. Refer to the audited condensed financial statements and notes thereto included in the Company’s annual report on Form 10-K filed for the fiscal year ended December 29, 2011 for a detailed discussion of the debt transactions in the third quarter of 2011 and Note 5-Borrowings to the unaudited condensed consolidated financial statements included elsewhere in this document for a detailed discussion of the debt transactions in the second quarter of 2012.

Management believes that future funds generated from NCM LLC’s operations and cash on hand should be sufficient to fund working capital requirements, NCM LLC’s debt service requirements, and capital expenditure and

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other investing requirements, through the next 12 months. Cash flows generated by NCM LLC’s distributions to NCM, Inc. and the founding members can be impacted by the seasonality in advertising, interest on borrowings and to a lesser extent theatre attendance. NCM LLC is required pursuant to the terms of its operating agreement to distribute its available cash, as defined in the operating agreement, to its members (the founding members and NCM, Inc.). The available cash distribution to the members of NCM LLC for the quarter ended June 28, 2012 (which will be made during the third quarter of 2012) was $39.8 million, of which $19.3 million was distributed to NCM, Inc. NCM, Inc. expects to use cash received from the available cash distributions and its cash balances to fund income taxes, payments associated with the tax sharing agreement with the founding members and current and future dividends as declared by the board of directors, including a dividend declared on August 2, 2012 of $0.22 per share (approximately $12.0 million) which will be paid on August 30, 2012. Distributions from NCM LLC and NCM, Inc. cash balances should be sufficient to fund the above listed items for the foreseeable future at the discretion of the board of directors dependent on anticipated cash needs, overall financial condition, future prospects for earnings, available cash and cash flows as well as other relevant factors.

As discussed above in “Known Trends and Uncertainties”, the Company modified its debt structure during the second quarter of 2012 and as a result has extended the average maturity by over three years and increased its liquidity, while not meaningfully impacting free cash flow.

Critical Accounting Policies

For a discussion of accounting policies that we consider critical to our business operations and understanding of our results of operations, and that affect the more significant judgments and estimates used in the preparation of our unaudited condensed consolidated financial statements, see Item 7. “Management’s Discussion and Analysis of Financial Condition and Results of Operations – Critical Accounting Policies” contained in our annual report on Form 10-K filed for the fiscal year ended December 29, 2011 and incorporated by reference herein. As of June 28, 2012, there were no significant changes in those critical accounting policies.

Recent Accounting Pronouncements

The Company has considered all recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its condensed consolidated financial statements.

Related-Party Transactions

For a discussion of the related-party transactions, see the information provided under Note 4-Related-Party Transactions to the unaudited condensed consolidated financial statements in Item 1 on this Form 10-Q.

Off-Balance Sheet Arrangements

Our operating lease obligations, which primarily include office leases, are not reflected on our balance sheet. See Item 7. “Management’s Discussion and Analysis of Financial Condition and Results of Operations – Contractual and Other Obligations” contained in our annual report on Form 10-K for the fiscal year ended December 29, 2011 and incorporated by reference herein. We do not believe these arrangements are material to our current or future financial condition, results of operations, liquidity, capital resources or capital expenditures.

Contractual and Other Obligations

There were no material changes to our contractual obligations during the six months ended June 28, 2012, however in April 2012 we completed a restructuring of our indebtedness. Refer to Note 5-Borrowings to the unaudited condensed consolidated financial statements included in Item 1 on this Form 10-Q and “Known Trends and Uncertainties” above for a detailed discussion of the debt transactions in the second quarter of 2012.

Seasonality

Our revenue and operating results are seasonal in nature, coinciding with the timing of marketing expenditures by our advertising clients and to a lesser extent the attendance patterns within the film exhibition industry as well as the timing and the number of Fathom Events. Both advertising expenditures and theatre attendance tend to be higher during the second, third, and fourth fiscal quarters. Advertising revenue is primarily correlated with new product releases, advertising client marketing priorities and economic cycles and to a lesser extent theatre attendance levels. The actual quarterly results for each quarter could differ materially depending on these factors or other risks and uncertainties. Based on our historical experience, our first quarter typically has less revenue than the other quarters of a given year due primarily to lower advertising client demand and lower theatre industry attendance levels. Accordingly, there can be no assurances that seasonal variations will not materially affect our results of operations in the future. The following table reflects the quarterly percentage of total revenue for the fiscal years ended 2009, 2010 and 2011.

	First Quarter			Second Quarter			Third Quarter			Fourth Quarter
FY 2009		19.3	%		24.4	%		25.1	%		31.2	%
FY 2010		19.8	%		23.2	%		29.4	%		27.6	%
FY 2011		16.3	%		26.2	%		31.2	%		26.3	%

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Item 3. Quantitative and Qualitative Disclosures About Market Risk

The primary market risk to which we are exposed is interest rate risk. We have entered into interest rate swap arrangements economically hedging the entire $225.0 million outstanding variable rate term loan at a fixed interest rate of 6.484%. The Senior Unsecured Notes and the Senior Secured Notes are at fixed rates, and therefore are not subject to market risk. At June 28, 2012, the only interest rate risk that we are exposed to is related to our $119.0 million revolving credit facility and thus a 100 basis point fluctuation in market interest rates would have the effect of increasing or decreasing our cash interest expense by approximately $0.1 million for an annual period on the $14.0 million outstanding as of June 28, 2012 on our revolving credit facility. Because each of our interest rate swaps was in a liability position at June 28, 2012, we are not currently exposed to counterparty risk related to the swaps. For a discussion of market risks, see Item 7A. “Quantitative and Qualitative Disclosures About Market Risk” contained in our annual report on Form 10-K for the fiscal year ended December 29, 2011 and incorporated by reference herein.

Item 4. Controls and Procedures

We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed by us in the reports that we file or submit to the SEC under the Exchange Act, as amended, is recorded, processed, summarized and reported within the time periods specified by the Commission’s rules and forms, and that information is accumulated and communicated to our management, including the Chief Executive Officer (principal executive officer) and Chief Financial Officer (principal financial and accounting officer) as appropriate to allow timely decisions regarding required disclosure. As of June 28, 2012, our management evaluated, with the participation of the Chief Executive Officer and Chief Financial Officer, the effectiveness of the Company’s disclosure controls and procedures pursuant to Rules 13a-15(e) and 15d-15(e) of the Exchange Act. Based on that evaluation, the Company’s management concluded that the Company’s disclosure controls and procedures as of June 28, 2012 were effective.

There have been no changes in the Company’s internal controls over financial reporting that occurred during the quarter ended June 28, 2012 that have materially affected, or are reasonably likely to materially affect, the Company’s internal controls over financial reporting.

PART II—OTHER INFORMATION

Item 1. Legal Proceedings

We are sometimes involved in legal proceedings arising in the ordinary course of business. We are not aware of any litigation currently pending that would have a material adverse effect on our operating results or financial condition.

Item 1A. Risk Factors

There have been no material changes from risk factors as previously disclosed in our annual report on Form 10-K filed with the SEC on February 24, 2012 for the fiscal year ended December 29, 2011.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

None

Item 3. Defaults Upon Senior Securities

None

Item 4. Mine Safety Disclosures

Not Applicable

Item 5. Other Information

None

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Item 6. Exhibits

Exhibit	Reference	Description
3.1	(1)	Amended and Restated Certificate of Incorporation.
3.2	(2)	Amended and Restated Bylaws.
4.1	(4)	Indenture, dated as of April 27, 2012, by and between National CineMedia, LLC and Wells Fargo Bank, National Association, as trustee.
4.2	(4)	Form of 6.00% Senior Secured Notes due 2022 (included in Exhibit 4.1).
4.3	(4)	Registration Rights Agreement, dated as of April 27, 2012, by and between National CineMedia, LLC and Barclays Capital Inc., as representative of the Initial Purchasers named therein.
10.1	(3)	Common Unit Adjustment Agreement dated as of February 13, 2007, by and among National CineMedia, Inc., National CineMedia, LLC, Regal CineMedia Holdings, LLC, American Multi-Cinema, Inc., Cinemark Media, Inc., Regal Cinemas, Inc. and Cinemark USA, Inc. (Confidential treatment granted as to certain portions, which portions were omitted and filed separately with the Commission.)
10.2	(5)	Amendment No. 3, dated as of April 27, 2012, to Credit Agreement by and among National CineMedia, LLC, Barclays Bank PLC, as administrative agent, and the Lenders party thereto.
10.3	(6)	Third Amendment to Exhibitor Services Agreement dated as of April 17, 2012, by and between National CineMedia, LLC and American Multi-Cinema, Inc.
10.4	(7)	Third Amendment to Exhibitor Services Agreement dated as of April 17, 2012, by and between National CineMedia, LLC and Cinemark USA, Inc.
10.5	(8)	Third Amendment to Exhibitor Services Agreement dated as of April 17, 2012, by and between National CineMedia, LLC and Regal Cinemas, Inc.
10.6	(9)	National CineMedia, Inc. 2012 Performance Bonus Plan
10.7	*	Confirmation of Partial Termination of Swap, dated May 21, 2012, between National CineMedia, LLC and Morgan Stanley Capital Services LLC.
10.8	*	Confirmation of Partial Termination of Swap, dated May 22, 2012, between National CineMedia, LLC and Credit Suisse International.
10.9	*	Confirmation of Partial Termination of Swap, dated May 31, 2012, between National CineMedia, LLC and JPMorgan Chase Bank, N.A.
10.10	*	Confirmation of Partial Termination of Swap, dated May 31, 2012, between National CineMedia, LLC and Barclays Bank PLC.
31.1	*	Rule 13a-14(a) Certification of Chief Executive Officer.
31.2	*	Rule 13a-14(a) Certification of Chief Financial Officer.
32.1	**	Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350.
32.2	**	Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350.
101.INS	***	XBRL Instance Document
101.SCH	***	XBRL Taxonomy Extension Schema Document
101.CAL	***	XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF	***	XBRL Taxonomy Extension Definition Linkbase Document
101.LAB	***	XBRL Taxonomy Extension Label Linkbase Document
101.PRE	***	XBRL Taxonomy Extension Presentation Linkbase Document

* Filed herewith.

** Furnished herewith.

*** These interactive data files shall not be deemed filed for purposes of Section 11 or 12 of the Securities Act of 1933, as amended, or Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to liability under those sections.

(1) Incorporated by reference to NCM, Inc.’s Form 10-Q (File No. 001-33296) filed on May 10, 2011.

(2) Incorporated by reference to Exhibit 4.2 from the Registrant’s Registration Statement on Form S-8 (File No. 333-140652) filed on February 13, 2007.

(3) Incorporated by reference to Exhibit 10.6 to NCM, Inc.’s Current Report on Form 8-K (File No. 001-33296) filed on February 16, 2007.

(4) Incorporated by reference to Exhibits of the same number from the Registrant’s Current Report on Form 8-K (File No. 001-33296) filed on April 30, 2012.

(5) Incorporated by reference to Exhibit 10.1 to the Registrant’s Current Report on Form 8-K (File No. 001-33296) filed on April 30, 2012.

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(6) Incorporated by reference to Exhibit 10.1 to the Registrant’s Current Report on Form 8-K (File No. 001-33296) filed on April 18, 2012.

(7) Incorporated by reference to Exhibit 10.2 to the Registrant’s Current Report on Form 8-K (File No. 001-33296) filed on April 18, 2012.

(8) Incorporated by reference to Exhibit 10.3 to the Registrant’s Current Report on Form 8-K (File No. 001-33296) filed on April 18, 2012.

(9) Incorporated by reference to Exhibit 10.1 to the Registrant’s Current Report on Form 8-K (File No. 001-33296) filed on May 4, 2012.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	NATIONAL CINEMEDIA, INC. (Registrant)
Date: August 3, 2012		/s/ Kurt C. Hall
		Kurt C. Hall
		President and Chief Executive Officer
		(Principal Executive Officer)
Date: August 3, 2012		/s/ Gary W. Ferrera
		Gary W. Ferrera
		Executive Vice President and Chief Financial Officer
		(Principal Accounting and Financial Officer)

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EX-10.7

Exhibit 10.7

Morgan Stanley

Date: 21 May 2012

To: NATIONAL CINEMEDIA, LLC

Attn: David Oddo

Email: david.oddo@ncm.com

Fax: (720) 874-5762

PARTIAL CANCELLATION of Transaction Ref. No.: HR6K9 (the “Original Transaction”)

Re: USD 137,500,000 transaction between MORGAN STANLEY CAPITAL SERVICES LLC (‘Party A’) and NATIONAL CINEMEDIA, LLC (‘Party B’) with a Trade Date of 2 March 2007 and maturing on 13 February 2015

THIS CONFIRMATION SUPPLEMENTS AND MODIFIES THE PREVIOUS CONFIRMATION FOR THIS TRANSACTION

Dear Sir or Madam:

The purpose of this letter (this “Confirmation”) is to confirm the terms on which it has been agreed to cancel a portion of the Original Transaction. Such partial cancellation constitutes a “Transaction” under the ISDA Master Agreement dated as of 2 March 2007 between Party A and Party B (the “Agreement”) and this Confirmation constitutes a “Confirmation” as referred to in, and supplements, forms part of, and is subject to, the Agreement.

Accordingly, with effect from 27 April 2012 (the “Partial Cancellation Effective Date”) a notional amount of USD 81,250,000 of the Original Transaction shall be cancelled, and Party A and Party B shall each be released and discharged from their respective rights and obligations relating thereto; provided however, that such release and discharge shall not affect any rights, liabilities or obligations of either party with respect to (i) payments or other obligations due and payable or due to be performed on or prior to the Partial Cancellation Effective Date and all such payments and obligations shall be paid or performed by the relevant party in accordance with the terms of the Original Transaction as in effect prior to the Partial Cancellation Effective Date or (ii) that portion of the Original Transaction that is not cancelled, as stated in the next sentence. USD 56,250,000 of the Original Transaction shall remain outstanding. For the avoidance of doubt, the notional amount of the Transaction, for the calculation of future payments, including without limitation, the payment due 13 June 2012, is 56,250,000.

Unwind Payment:	Further, in consideration for the partial cancellation of the Transaction Party B has paid to Party A the amount of USD 10,504,000 for value 27 April 2012.
Other Provisions: None
Account Details: Account for payments to Party A: Account for payments in MXN:	As per standard settlement instructions
Account for payments to Party B: Account for payments to MXN:	Please provide details
Documentation and Operations Contacts:
Documentation:
Institutional Clients: Tel: +1 443-627-6360 Fax: + 212 404 4726
Return Client confirmations to: Derivative.Confirms.Americas@morganstanley.com

Morgan Stanley

Interbank Clients:

Tel: +1 443 627 6775

Fax: + 1 212 404-4726

Returns Interbank Confirmations to: Derivative.Confirms.Americas@morganstanley.com

Operations:

Tel: +1 212 761 4662

Fax: +1 410 534 1431

Confirmation:

Please confirm that the foregoing correctly sets forth the terms of our agreement (Ref. No. HR6K9) by executing a copy of this Confirmation and returning it to us, or by sending to us a facsimile or telex substantially similar to this letter which sets forth the material terms of the Transaction to which this Confirmation relates and indicates agreement to those terms.

We are delighted to have executed this Transaction with you and look forward to working with you again.

Yours sincerely,

MORGAN STANLEY CAPITAL SERVICES LLC

By:	/s/ David Flowerdew
Name: David Flowerdew
Title: Vice President

Confirmed as of the date first written above:

NATIONAL CINEMEDIA, LLC

By: National Cinemedia, Inc., its manager

By:	/s/ Gary W. Ferrera
Name:	Gary S. Ferrera
Title:	EVP/CFO

EX-10.8

Exhibit 10.8

	CREDIT SUISSE INTERNATIONAL
[CREDIT SUISSE LOGO]	One Cabot Square London E14 4QJ	Telephone:    020 7888 8888 www.credit-suisse.com

22 May 2012

National Cinemedia, LLC

9110 East Nichols Avenue

Suite 200

Centennial

CO

80112-3405

United States

External ID: 53199051

Dear Sir/Madam,

The purpose of this letter agreement (this “Confirmation”) is to confirm the terms and conditions of the Transaction entered into between us on the Trade Date specified below (the “Transaction”). This Confirmation constitutes a “Confirmation” as referred to in the Agreement specified below.

This Confirmation amends, restates and supersedes in its entirety all Confirmations dated prior to the date hereof in respect of this Transaction.

In this Confirmation “CSIN” means Credit Suisse International and “Counterparty” means National Cinemedia, LLC.

1. The definitions and provisions contained in the 2006 ISDA Definitions (as published by the International Swaps and Derivatives Association, Inc.) are incorporated into this Confirmation. In the event of any inconsistency between those definitions and provisions and this Confirmation, this Confirmation will govern. References herein to a “Transaction” shall be deemed to be references to a “Swap Transaction” for the purposes of the 2006 ISDA Definitions.

This Confirmation supplements, forms part of, and is subject to, the 1992 ISDA Master Agreement (Cross Border) dated as of 02 March 2007 as amended and supplemented from time to time (the “Agreement”), between you and us. All provisions contained in the Agreement govern this Confirmation except as expressly modified below.

Registered Office as above.

Registered with unlimited liability in England under No.: 2500199

Authorised and Regulated by the Financial Services Authority.

VAT No: GB 447 0737 41.

[CREDIT SUISSE LOGO]

2. The terms of the particular Transaction to which this Confirmation relates are as follows:

Notional Amount:	USD 56,250,000.00, as amended in accordance with “Additional Terms” below.
Trade Date:	02 March 2007
Effective Date:	13 March 2007
Termination Date:	13 February 2015, subject to adjustment in accordance with the Modified Following Business Day Convention.
Floating Amounts:
Floating Rate Payer:	CSIN
Floating Rate Payer Payment Dates:	Each 13 March, 13 June, 13 September and 13 December, commencing on 13 June 2007, and ending on 13 December 2014, inclusive, with the final Payment Date on the Termination Date, subject to adjustment in accordance with the Modified Following Business Day Convention.
Floating Rate Option:	USD-LIBOR-BBA; provided, however, that in respect of the final Calculation Period, Linear Interpolation shall apply based upon a Designated Maturity of 1 Month and a Designated Maturity of 2 Months.
Designated Maturity:	3 Months (except as noted above)
Spread:	None
Floating Rate Day Count Fraction:	Actual/360
Reset Dates:	The first day of each Calculation Period
Compounding:	Not Applicable
Fixed Amounts:
Fixed Rate Payer:	Counterparty
Fixed Rate Payer Payment Dues:	Each 13 March, 13 June, 13 September and 13 December, commencing on 13 June 2007, and ending on 13 December 2014, inclusive, with the final Payment Date on the Termination Date, subject to adjustment in accordance with the Modified Following Business Day Convention.
Fixed Rate:	4.984%
Fixed Rate Day Count Fraction:	Actual/360
Business Days:	London and New York

2

[CREDIT SUISSE LOGO]

Calculation Agent: CSIN, unless otherwise specified in the Agreement.

Additional Terms:

In consideration of amending the Notional Amount from USD 137,500,000 to USD 56,250,000 (the “New Notional Amount”) on 27 April 2012 (the Notional Amendment Date”), Counterparty shall pay the sum of USD 10,504,000 to CSIN for value 27 April 2012. (For the avoidence of doubt such payment has been made by Counterparty on 27 April 2012). Notwithstanding the forgoing the parties hereto agree that the Notional Amount of this Transaction is hereby reduced for each Floating Rate Payer and Fixed Rate Payer from and including March 13, 2012.

Account Details:

Payments to CSIN:	As advised separately in writing
Payment to Counterparty:	As advised separately in writing.

Credit Suisse International is authorised and regulated by the Financial Services Authority and has entered into this transaction as principal. The time at which the above transaction was executed will be notified to Counterparty on request.

3

Please confirm that the foregoing correctly sets forth the terms of our agreement by signing and returning this Confirmation.

Yours faithfully,
Credit Suisse International
By:	/s/ Steve Long
	Steve Long
	Title: Vice President

Confirmed as of the date first written above:

National Cinemedia, LLC

By:	National CineMedia, Inc., its Manager
By:	/s/ Gary W. Ferrera
	Name: Gary W. Ferrera
	Title: EVP/CFO

EX-10.9

Exhibit 10.9

J.P.Morgan

Partial Termination of an Interest Rate Swap Transaction

The purpose of this letter agreement is to confirm the partial termination of the Transaction entered into between:

JPMORGAN CHASE BANK, N.A.

(“JPMorgan”)

and

NATIONAL CINEMEDIA, LLC

(the “Counterparty”)

on the Trade Date and identified by the JPMorgan Deal Number specified below (the “Transaction”). This letter agreement constitutes a “Confirmation” as referred to in the Master Agreement specified below, and supersedes any previous confirmation or other writing with respect to the transaction described below.

The definitions and provisions contained in the 2006 ISDA Definitions (the “Definitions”), as published by the International Swaps and Derivatives Association, Inc. are incorporated into this Confirmation. In the event of any inconsistency between those definitions and provisions and this Confirmation, this Confirmation shall govern.

This Confirmation supplements, forms part of, and is subject to, the ISDA Master Agreement dated as of 06 August 2007, as amended and supplemented from time to time (the “Agreement”), between JPMORGAN CHASE BANK, N.A. (“JPMorgan”) and NATIONAL CINEMEDIA, LLC (the “Counterparty”). All provisions contained in the Agreement govern this Confirmation except as expressly modified below.

Page 1 of 6

J.P.Morgan

The terms of the particular Interest Rate Swap Transaction to which this Confirmation relates are as follows:

A. TRANSACTION DETAILS

JPMorgan Deal Number(s):	6900033659368
Previous Notional Amount:	USD 137,500,000.00
Revised National Amount:	USD 56,250,000.00 All calculations up to and including 13 March 2012 refer to the Previous Notional Amount specified above. All calculations after 13 March 20012 refer to the Revised Notional Amount specified above.
Trade Date:	02 March 2007
Effective Date:	13 March 2007
Termination Date:	13 February 2015 subject to adjustment in accordance with the Modified Following Business Day Convention.
Fixed Amounts:
Fixed Rate Payer:	Counterparty
Fixed Rate Payer Payment Dates:	The 13 June, 13 September, 13 December and 13 March in each year, from and including 13 June 2007 to 13 December 2014 and including the Termination Date, subject to adjustment in accordance with the Modified Following Business Day Convention and there will be an adjustment to the Calculation Period.
Fixed Rate:	4.98400 percent
Fixed Rate Day Count Fraction:	Actual/360
Business Days:	New York, London
Floating Amounts:
Floating Rate Payer:	JPMorgan
Floating Rate Payer Payment Dates:	The 13 June, 13 September, 13 December and 13 March in each year, from and including 13 June 2007 to 13 December 2014 and including the Termination Date, subject to adjustment in accordance with the Modified Following Business Day Convention and there will be an adjustment to the Calculation Period.

Page 2 of 6

J.P.Morgan

Floating Rate for initial Calculation Period:	5.34000 percent
Floating Rate Option:	USD-LIBOR-BBA
Designated Maturity:	3 Month
Spread:	None
Floating Rate Day Count Fraction:	Actual/360
Reset Dates:	The first day of each Calculation Period.
Compounding:	Inapplicable
Business Days:	New York, London
Calculation Agent:	JPMorgan, unless otherwise stated in the Agreement.
Fee Paid from Counterparty: Fee Type: Payment Date:	USD 10,504,000.00 Partial Termination 27 April 2012 subject to adjustment in accordance with the Following Business Day Convention. Notwithstanding the effective date of April 27, 2012 for the Cancellation provided for hereby, the parties hereto agree that the notional amount of the Transaction canceled hereby is, for calculation purposes, deemed to be canceled effective March 13, 2012.
B. ACCOUNT DETAILS: Payments to JPMorgan in USD:
	JPMORGAN CHASE BANK, N.A. BIC: CHASUS33XXX A/C No: 099997979 JPMORGAN CHASE BK NATL ASSOC, NEW YORK BIC: CHASUS33XXX
Payments to Counterparty in USD:	As per your standard settlement instructions.
C. OFFICES
JPMorgan:	NEW YORK
Counterparty:	CENTENNIAL
D. DOCUMENTS TO BE DELIVERED

Page 3 of 6

J.P.Morgan

Each party shall deliver to the other, at the time of its execution of this Confirmation, evidence of the incumbency and specimen signature of the person(s) executing this Confirmation, unless such evidence has been previously supplied and remains true and in effect.

E. RELATIONSHIP BETWEEN PARTIES

Each party will be deemed to represent to the other party on the date on which it enters into a Transaction that (absent a written agreement between the parties that expressly imposes affirmative obligations to the contrary for that Transaction):

(a) Non-Reliance. It is acting for its own account, and it has made its own independent decisions to enter into that Transaction and as to whether that Transaction is appropriate or proper for it based upon its own judgment and upon advice from such advisers as it has deemed necessary. It is not relying on any communication (written or oral) of the other party as investment advice or as a recommendation to enter into that Transaction; it being understood that information and explanations related to the terms and conditions of a Transaction shall not be considered investment advice or a recommendation to enter into that Transaction. No communication (written or oral) received from the other party shall be deemed to be an assurance or guarantee as to the expected results of that Transaction.

(b) Assessment and Understanding. It is capable of assessing the merits of and understanding (on its own behalf or through independent professional advice), and understands and accepts, the terms, conditions and risks of that Transaction. It is capable of assuming, and assumes the risks of that Transaction.

(c) Status of Parties. The other party is not acting as a fiduciary for or an adviser to it in respect of that Transaction.

Page 4 of 6

J.P.Morgan

Please confirm that the foregoing correctly sets forth the terms of our agreement by executing a copy of this Confirmation and returning it to us or by sending to us a letter, telex or facsimile substantially similar to this letter, which letter, telex or facsimile sets forth the material terms of the Transaction to which this Confirmation relates and indicates agreement to those terms. When referring to this Confirmation, please indicate: JPMorgan Deal Number(s): 6900033659368

JPMorgan Chase Bank, N.A.

/s/ Carmine Pilla
Name:	Carmine Pilla
Title:	Executive Director

Accepted and confirmed as of the date

first above written:

NATIONAL CINEMEDIA, LLC

/s/
By NATIONAL CINEMEDIA, INC, its manager
/s/ Gary W. Ferrera
Name:	Gary W. Ferrera
Title:	EVP/CFO
Your reference number:     6900033659368

Page 5 of 6

J.P.Morgan

Client Service Group

All queries regarding confirmations should be sent to:

JPMorgan Chase Bank, N.A.

Contacts

JPMorgan Contact                             Telephone Number

Client Service Group

Group E-mail address:

Facsimile:                                 (001) 888 803 3606

Telex:

Cable:

Please quote JPMorgan deal number(s): 6900033659368.

Page 6 of 6

EX-10.10

Exhibit 10.10

[BARCLAYS LOGO] 5 The North Colonnade Canary Wharf London E14 4BB United Kingdom   Tel: +44 (0)20 7623 23 23

To:	NATIONAL CINEMEDIA LLC (the Counterparty”)
Attn:	David Oddo
Fax No:	0013037928829
From:	BARCLAYS BANK PLC (LONDON HEAD OFFICE) (“Barclays”)
Date:	May 31, 2012
Reference:	nyk0d28e0f2 / 3700890B / 2011824

PARTIAL CANCELLATION

Barclays and the Counterparty agree to the partial cancellation of the Interest Rate Swap Transaction detailed below.

Counterparty paid Barclays the sum of USD 10,504,000.00 on April 27, 2012

This Confirmation supplements, and forms a part of, that certain ISDA Master Agreement dated as of February 4, 2010, between Counterparty and Barclays and related Schedule and Confirmation.

Barclays Account Details:	Correspondent:BARCLAYS BANK PLCC-NEW YORK
	BIC:BARCUS33XXX
	Account:050019228
	Beneficiary:BARCLAYS BANK PLC
Original Notional Amount:	USD 137,500,000.00
New Notional Amount:	USD 56,250,000.00
New Notional Amount Effective Date:	March 13, 2012
Trade Date:	February 4, 2010
Effective Date:	December 14, 2009
Termination Date:	February 13, 2015; subject to adjustment in accordance with the Modified Following Business Day Convention
Fixed Rate Payer:	Counterparty
Floating Rate Payer:	Barclays
Fixed Rate:	4.984% per annum

Barclays offers premier investment banking products and services to its clients through Barclays Bank PLC. Barclays Bank PLC is authorised and regulated by the UK Financial Services Authority and a member of the London Stock Exchange. Barclays Bank PLC is registered in England No. 1026167. Registered Office: 1 Churchill Place, London E14 5HP.

- Page 1 of 2 -

Spread	None
Additional Provision:	Notwithstanding the effective date of April 27, 2012 for the cancellation provided for hereby, the parties hereto agree that the Notional Amount of the Transaction canceled hereby is, for calculation purposes, deemed to be canceled on the New Notional Amount Effective Date.

Please confirm that the foregoing correctly sets forth all the terms and conditions of our agreement with respect to the Swap Transaction by responding within three (3) Business Days by promptly signing in the space provided below and both (i) faxing the signed copy to Incoming Transaction Documentation, Barclays Global OTC Transaction Documentation & Management, Global Operations, Fax +(1) 212 412 1211, Tel +(1) 212 412 1918, Email: GTDMUSIncomingDocume@barclays.com and (ii) mailing the signed copy to Barclays, 3^rd Floor, 200 Park Avenue, New York, NY 10166, USA. Attention of Incoming Transaction Documentation, Barclays Global OTC Transaction Documentation & Management, Global Operations.

For and on behalf of	For and on behalf of
BARCLAYS BANK PLC	NATIONAL CINEMEDIA, LLC
	By: National CineMedia, Inc. its Manager
/s/ Robert Chibowski	/s/ Gary W. Ferrera
NAME: Robert Chibowski Authorised Signatory Date: 31 May 2012	NAME: Gary W. Ferrera Authorised Signatory Date: May 31, 2012

May 31, 2012

- Page 2 of 2 -

EX-31.1

Exhibit 31.1

CERTIFICATIONS

I, Kurt C. Hall, certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of National CineMedia, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 3, 2012

/s/ Kurt C. Hall

Kurt C. Hall

President, Chief Executive Officer and Chairman

(Principal Executive Officer)

EX-31.2

Exhibit 31.2

CERTIFICATIONS

I, Gary W. Ferrera, certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of National CineMedia, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 3, 2012

/s/ Gary W. Ferrera

Gary W. Ferrera

Executive Vice President and Chief Financial Officer

(Principal Financial Officer)

EX-32.1

Exhibit 32.1

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report on Form 10-Q for the period ending June 28, 2012 (the “Report”) of National CineMedia, Inc. (the “Registrant”) as filed with the Securities and Exchange Commission on the date hereof, I, Kurt C. Hall, the President, Chief Executive Officer and Chairman of the Registrant, certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that to the best of my knowledge:

1. The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

2. The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Registrant.

Date: August 3, 2012

/s/ Kurt C. Hall

Kurt C. Hall

President, Chief Executive Officer and Chairman

(Principal Executive Officer)

This certification is furnished with this Report pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not, except to the extent required by such Act, be deemed filed by the Registrant for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Such certification will not be deemed to be incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Exchange Act, except to the extent that the Registrant specifically incorporates it by reference.

EX-32.2

Exhibit 32.2

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report on Form 10-Q for the period ending June 28, 2012 (the “Report”) of National CineMedia, Inc. (the “Registrant”) as filed with the Securities and Exchange Commission on the date hereof, I, Gary W. Ferrera, the Executive Vice President and Chief Financial Officer of the Registrant, certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that to the best of my knowledge:

1. The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

2. The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Registrant.

Date: August 3, 2012

/s/ Gary W. Ferrera

Gary W. Ferrera

Executive Vice President and Chief Financial Officer

(Principal Financial Officer)

This certification is furnished with this Report pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not, except to the extent required by such Act, be deemed filed by the Registrant for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Such certification will not be deemed to be incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Exchange Act, except to the extent that the Registrant specifically incorporates it by reference.

XML

Borrowings (Schedule Of Outstanding Debt) (Details) (USD $) In Millions, unless otherwise specified	6 Months Ended
	Jun. 28, 2012		Dec. 29, 2011
Debt Instrument [Line Items]
Outstanding Balance	$ 839.0		$ 794.0
Revolver [Member]
Debt Instrument [Line Items]
Outstanding Balance	14.0	[1]	44.0	[1]
Maturity Date	Apr. 27, 2017	[1],[2]
Term Loan [Member]
Debt Instrument [Line Items]
Outstanding Balance	225.0	[1]	550.0	[1]
Maturity Date	Feb. 13, 2015	[1]
Senior Unsecured Notes [Member]
Debt Instrument [Line Items]
Outstanding Balance	200.0		200.0
Maturity Date	Jul. 15, 2021
Stated Interest Rate	7.875%
Senior Secured Notes [Member]
Debt Instrument [Line Items]
Outstanding Balance	$ 400.0
Maturity Date	Apr. 15, 2022
Stated Interest Rate	6.00%
Due December 31, 2014 [Member]
Debt Instrument [Line Items]
Maturity Date	Dec. 31, 2014

[1] The interest rates on the revolver and term loan are described below.

[2] A portion of the revolver has a maturity date of December 31, 2014, as described in further detail below.

XML

Derivative Instruments And Hedging Activities (Schedule Of The Effect Of Derivatives Not Designated As Hedging Instruments On The Financial Statements) (Details) (USD $) In Millions, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Derivative Instruments, Gain (Loss) [Line Items]
Realized loss on derivative instruments		$ (2.0)	$ 0.4	$ (0.8)
Non Operating Expense [Member] | Not Designated As Hedging Instruments [Member]
Derivative Instruments, Gain (Loss) [Line Items]
Realized loss on derivative instruments	(1.4)	(1.6)	(3.0)	(3.2)
Gain (loss) from change in fair value on cash flow hedges	0.8	(1.7)	1.5	(0.2)
Amortization of AOCI on discontinued cash flow hedges	(0.8)	(0.3)	(1.1)	(0.6)
Total	$ (1.4)	$ (3.6)	$ (2.6)	$ (4.0)

XML

Derivative Instruments And Hedging Activities (Schedule Of Estimated Fair Value Of Derivative Instruments) (Details) (USD $) In Millions, unless otherwise specified	Jun. 28, 2012	Dec. 29, 2011
Derivatives, Fair Value [Line Items]
Derivatives, fair value	$ 26.2	$ 70.8
Designated As Hedging Instrument [Member] | Current Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	5.1	18.0
Designated As Hedging Instrument [Member] | Other Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	8.0	35.1
Not Designated As Hedging Instruments [Member] | Current Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	5.1	6.0
Not Designated As Hedging Instruments [Member] | Other Liabilities [Member]
Derivatives, Fair Value [Line Items]
Derivatives, fair value	$ 8.0	$ 11.7

XML

Related-Party Transactions (Narrative) (Details) (Founding Members [Member], USD $) In Millions, unless otherwise specified	Jun. 28, 2012
Founding Members [Member]
Cash payment due to founding members	$ 20.5

XML

Fair Value Measurement (Tables)

6 Months Ended

Jun. 28, 2012

Fair Value Measurement [Abstract]

Estimated Fair Values Of Company's Financial Instruments

	As of June 28, 2012				As of December 29, 2011
($ in millions)	Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)
Term Loan	$	225.0	$	225.0	$	550.0	$	530.6
Senior Unsecured Notes		200.0		212.0		200.0		198.4
Senior Secured Notes		400.0		408.0		-		-

The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

Fair Values Of The Company's Assets And Liabilities

			Fair Value Measurements at Reporting Date Using
	As of June 28, 2012		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	39.0	$	39.0	$	-	$	-
Short-term marketable securities (2)		26.5		26.5		-		-
Total assets	$	65.5	$	65.5	$	-	$	-
LIABILITIES:
Current portion of interest rate swap agreements (3)	$	10.2	$	-	$	10.2	$	-
Interest rate swap agreements (3)		16.0		-		16.0		-
Total liabilities	$	26.2	$	-	$	26.2	$	-

			Fair Value Measurements at Reporting Date Using
	As of December 29, 2011		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	44.9	$	$44.9	$	-	$	-
Short-term marketable securities (2)		14.2		14.2		-		-
Long-term marketable securities (2)		18.0		18.0		-		-
Total assets	$	77.1	$	77.1	$	-	$	-
LIABILITIES:
Current portion of interest rate swap agreements (3)	$	24.0	$	-	$	24.0	$	-
Interest rate swap agreements (3)		46.8		-		46.8		-
Total liabilities	$	70.8	$	-	$	70.8	$	-

(1)Cash Equivalents— The Company’s cash equivalents are carried at estimated fair value.

(2)Short-Term and Long-Term Marketable Securities — The carrying amount and fair value of the marketable securities are equivalent since the Company accounts for these instruments at fair value.For the quarters and six months ended June 28, 2012 and June 30, 2011, there were no net realized gains (losses) recognized in interest income and an inconsequential amount of net unrealized holding gains (losses) included in other comprehensive income. As of June 28, 2012 and December 29, 2011 there were no gross unrealized losses related to individual securities that had been in a continuous loss position for 12 months or longer.

Interest Rate Swap Agreements—The carrying amount and fair value of the interest rate swap agreements are equivalent since the Company accounts for these instruments at fair value. Refer to Note 8-Derivative Instruments and Hedging Activities.

Schedule Of Marketable Securities

	As of June 28, 2012
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (1) (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds	$	11.0	$	11.0	1.4
Short-term commercial paper:
Financial		6.5		6.5	0.2
Industrial		7.1		7.1	0.1
Municipal		1.9		1.9	0.2
Total marketable securities	$	26.5	$	26.5

(1)Securities available for sale include obligations with various contractual maturity dates some of which are greater than one year. The Company considers the securities to be liquid and convertible to cash within 30 days. The Company has the ability and intent to liquidate any security that the Company holds to fund operations over the next twelve months if necessary and as such has classified these securities as short-term.

.
	As of December 29, 2011
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds	$	9.2	$	9.2	0.2
Short-term commercial paper:
Financial		5.0		5.0	0.1
Total short-term marketable securities	$	14.2	$	14.2
Long-term U.S. government agency bonds		18.0		18.0	1.8
Total long-term marketable securities		18.0		18.0
Total marketable securities	$	32.2	$	32.2

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Segment Reporting (Schedule Of Segment Operating Income) (Details) (USD $) In Millions, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Segment Reporting Information [Line Items]
Revenue	$ 110.1	$ 114.0	$ 189.2	$ 184.8
Operating costs	35.9	36.2	70.4	64.3
Selling and marketing costs	15.5	14.9	30.0	29.5
Administrative and other costs	8.4	8.4	16.6	16.9
Depreciation and amortization	5.0	4.3	9.9	8.9
OPERATING INCOME	45.3	50.2	62.3	65.2
Advertising [Member]
Segment Reporting Information [Line Items]
Revenue	101.3	98.6	167.6	157.7
Operating costs	24.2	20.7	44.7	36.3
Selling and marketing costs	13.9	12.2	25.8	23.8
Administrative and other costs	1.1	0.7	1.4	1.4
OPERATING INCOME	62.1	65.0	95.7	96.2
Fathom Events And Other [Member]
Segment Reporting Information [Line Items]
Revenue	8.8	15.4	21.6	27.1
Operating costs	6.5	10.7	15.5	18.3
Selling and marketing costs	1.0	2.0	2.8	4.1
Administrative and other costs	0.2	0.2	0.4	0.4
OPERATING INCOME	1.1	2.5	2.9	4.3
Network, Administrative And Unallocated Costs [Member]
Segment Reporting Information [Line Items]
Operating costs	5.2	4.8	10.2	9.7
Selling and marketing costs	0.6	0.7	1.4	1.6
Administrative and other costs	7.1	7.5	14.8	15.1
Depreciation and amortization	5.0	4.3	9.9	8.9
OPERATING INCOME	$ (17.9)	$ (17.3)	$ (36.3)	$ (35.3)

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Fair Value Measurement (Estimated Fair Values Of Company's Financial Instruments) (Details) (USD $) In Millions, unless otherwise specified	Jun. 28, 2012		Dec. 29, 2011
Carrying Value [Member]
Term Loan	$ 225.0		$ 550.0
Carrying Value [Member] | Senior Unsecured Notes [Member]
Senior Notes	200.0		200.0
Carrying Value [Member] | Senior Secured Notes [Member]
Senior Notes	400.0
Fair Value [Member]
Term Loan	225.0	[1]	530.6	[1]
Fair Value [Member] | Senior Unsecured Notes [Member]
Senior Notes	212.0	[1]	198.4	[1]
Fair Value [Member] | Senior Secured Notes [Member]
Senior Notes	$ 408.0	[1]

[1] The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

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Related-Party Transactions (Summary Of Transactions Between The Company And Related Party Affiliates) (Details) (USD $) In Millions, unless otherwise specified	3 Months Ended				6 Months Ended
	Jun. 28, 2012		Jun. 30, 2011		Jun. 28, 2012		Jun. 30, 2011		Dec. 29, 2011
Related Party Transaction [Line Items]
Advertising operating costs, related party affiliates	$ 1.0		$ 0.7		$ 1.7		$ 1.2
Accounts payable, related party affiliates	1.0				1.0				0.9
Starplex [Member]
Related Party Transaction [Line Items]
Advertising operating costs, related party affiliates	0.8	[1]	0.7	[1]	1.3	[1]	1.1	[1]
Accounts payable, related party affiliates	0.8	[1]			0.8	[1]			0.7	[1]
Showplex [Member]
Related Party Transaction [Line Items]
Advertising operating costs, related party affiliates	0.1	[2]			0.2	[2]
Accounts payable, related party affiliates	0.1	[2]			0.1	[2]			0.1	[2]
Other [Member]
Related Party Transaction [Line Items]
Advertising operating costs, related party affiliates	0.1	[3]			0.2	[3]	0.1	[3]
Accounts payable, related party affiliates	$ 0.1	[3]			$ 0.1	[3]			$ 0.1	[3]

[1] Starplex Operating L.P. (“Starplex”) is an affiliate of Cinemark.S

[2] Showplex Cinemas, Inc. (“Showplex”) is an affiliate of one of NCM, Inc.’s directors.

[3] Other affiliates include LA Live Cinemas LLC (“LA Live”), an affiliate of Regal and Texas Cinemas, Corp., an affiliate of one of NCM, Inc.’s directors.

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Subsequent Events (Details) (USD $) In Millions, except Per Share data, unless otherwise specified	6 Months Ended
	Jun. 28, 2012	Aug. 02, 2012
Subsequent Events [Abstract]
Dividends payable, date declared	Aug. 02, 2012
Cash dividend declared, per share		$ 0.22
Cash dividends declared		$ 12
Dividends payable, date of record	Aug. 16, 2012
Dividends payable, date to be paid	Aug. 30, 2012

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Derivative Instruments And Hedging Activities (Schedule Of The Effect Of Derivatives On The Financial Statements) (Details) (Interest Rate Swap [Member], USD $) In Millions, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Interest Rate Swap [Member]
Derivative [Line Items]
Unrealized gain (loss) recognized in NCM, Inc's OCI (Pre-tax)	$ 26.0	$ (9.6)	$ 23.8	$ (9.6)
Realized loss recognized in interest on borrowings (Pre-tax)	$ (2.4)	$ (4.9)	$ (7.0)	$ (9.8)

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Condensed Consolidated Statements Of Equity/(Deficit) (Parenthetical) (USD $)	6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011
Condensed Consolidated Statements Of Equity/(Deficit) [Abstract]
Cash dividend declared, per share	$ 0.44	$ 0.40

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Fair Value Measurement (Fair Values Of The Company's Assets And Liabilities) (Details) (USD $) In Millions, unless otherwise specified	Jun. 28, 2012		Dec. 29, 2011
Cash equivalents	$ 39.0	[1]	$ 44.9	[1]
Short-term marketable securities	26.5	[2]	14.2	[2]
Long-term marketable securities			18.0	[2]
Total assets	65.5		77.1
Current portion of interest rate swap agreements	10.2	[3]	24.0	[3]
Interest rate swap agreements	16.0	[3]	46.8	[3]
Total liabilities	26.2		70.8
Quoted Prices in Active Markets for Identical Assets (Level 1) [Member]
Cash equivalents	39.0	[1]	44.9	[1]
Short-term marketable securities	26.5	[2]	14.2	[2]
Long-term marketable securities			18.0	[2]
Total assets	65.5		77.1
Significant Other Observable Inputs (Level 2) [Member]
Current portion of interest rate swap agreements	10.2	[3]	24.0	[3]
Interest rate swap agreements	16.0	[3]	46.8	[3]
Total liabilities	$ 26.2		$ 70.8

[1] Cash Equivalents— The Company’s cash equivalents are carried at estimated fair value.

[2] Short-Term and Long-Term Marketable Securities — The carrying amount and fair value of the marketable securities are equivalent since the Company accounts for these instruments at fair value. For the quarters and six months ended June 28, 2012 and June 30, 2011, there were no net realized gains (losses) recognized in interest income and an inconsequential amount of net unrealized holding gains (losses) included in other comprehensive income. As of June 28, 2012 and December 29, 2011 there were no gross unrealized losses related to individual securities that had been in a continuous loss position for 12 months or longer.

[3] Interest Rate Swap Agreements— The carrying amount and fair value of the interest rate swap agreements are equivalent since the Company accounts for these instruments at fair value. Refer to Note 8-Derivative Instruments and Hedging Activities.

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The Company (Changes In Equity) (Details) (USD $) In Millions, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Net (loss) income attributable to NCM, Inc. (in millions)	$ (1.9)	$ 9.0	$ (2.8)	$ 8.0
Subsidiary equity issued/returned for purchase of intangible asset			10.1	(5.5)
Income tax and other impacts of subsidiary ownership changes			(1.5)	3.0
Change from net income attributable to NCM, Inc. and transfers from noncontrolling interests			(0.5)	6.3
Additional Paid in Capital (Deficit) [Member]
Subsidiary equity issued/returned for purchase of intangible asset			4.9	(2.7)
Income tax and other impacts of subsidiary ownership changes			$ (2.6)	$ 1.0

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The Company (Narrative) (Details) (USD $)	3 Months Ended	6 Months Ended	12 Months Ended
	Jun. 28, 2012	Jun. 28, 2012	Dec. 29, 2011
Membership units exchangeable into common stock ratio		1
Number of advertising agency groups contributing to more than 10% of outstanding gross receivable balance			1
Percentage of advertising revenue represented as receivables			15.00%
Number of types of share-based compensation awards		2
Number of shares exercised	7,663	202,762
Weighted average exercise price	$ 13.64	$ 15.20
Number of shares of restricted stock vested	0	439,738
NCM, LLC. [Member]
Common membership units outstanding	111,978,019	111,978,019
NCM, Inc. [Member]
Common membership units outstanding	54,446,443	54,446,443
Percentage of common membership units outstanding		48.60%
Regal [Member]
Common membership units outstanding	22,113,150	22,113,150
Percentage of common membership units outstanding		19.70%
Cinemark [Member]
Common membership units outstanding	18,094,644	18,094,644
Percentage of common membership units outstanding		16.20%
AMC [Member]
Common membership units outstanding	17,323,782	17,323,782
Percentage of common membership units outstanding		15.50%

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Fair Value Measurement (Schedule Of Marketable Securities) (Details) (USD $) In Millions, unless otherwise specified	6 Months Ended		12 Months Ended
	Jun. 28, 2012		Dec. 29, 2011
Amortized Cost Basis	$ 26.5		$ 32.2
Aggregate Fair Value	26.5		32.2
Short-Term Marketable Securities [Member]
Amortized Cost Basis			14.2
Aggregate Fair Value			14.2
Long-Term Marketable Securities [Member]
Amortized Cost Basis			18.0
Aggregate Fair Value			18.0
U.S government agency bonds [Member] | Short-Term Marketable Securities [Member]
Amortized Cost Basis	11.0		9.2
Aggregate Fair Value	11.0		9.2
Maturities	1 year 4 months 24 days	[1]	2 months 12 days
U.S government agency bonds [Member] | Long-Term Marketable Securities [Member]
Amortized Cost Basis			18.0
Aggregate Fair Value			18.0
Maturities			1 year 9 months 18 days
Commercial Paper, Financial [Member] | Short-Term Marketable Securities [Member]
Amortized Cost Basis	6.5		5.0
Aggregate Fair Value	6.5		5.0
Maturities	2 months 12 days	[1]	1 month 6 days
Commercial Paper, Industrial [Member] | Short-Term Marketable Securities [Member]
Amortized Cost Basis	7.1
Aggregate Fair Value	7.1
Maturities	1 month 6 days	[1]
Commercial Paper, Municipal [Member] | Short-Term Marketable Securities [Member]
Amortized Cost Basis	1.9
Aggregate Fair Value	$ 1.9
Maturities	2 months 12 days	[1]

[1] Securities available for sale include obligations with various contractual maturity dates some of which are greater than one year. The Company considers the securities to be liquid and convertible to cash within 30 days. The Company has the ability and intent to liquidate any security that the Company holds to fund operations over the next twelve months if necessary and as such has classified these securities as short-term.

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Earnings (Loss) Per Share (Narrative) (Details)	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Stock Options And Non-Vested Restricted Stock [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the calculation of diluted weighted average shares	6,598,415	45,825	6,598,415	47,321
Common Units [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the calculation of diluted weighted average shares	57,531,576	56,879,964	57,255,894	57,016,513

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Earnings (Loss) Per Share (Schedule Of Earnings Per Share, Basic And Diluted) (Details) (USD $) In Millions, except Share data, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Earnings (Loss) Per Share [Abstract]
Net (loss) income attributable to NCM, Inc. (in millions)	$ (1.9)	$ 9.0	$ (2.8)	$ 8.0
Basic	54,442,398	53,912,351	54,291,816	53,801,768
Add: Dilutive effect of stock options and restricted stock		901,860		872,525
Diluted	54,442,398	54,814,211	54,291,816	54,674,293
Basic	$ (0.03)	$ 0.17	$ (0.05)	$ 0.15
Diluted	$ (0.03)	$ 0.16	$ (0.05)	$ 0.15

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Condensed Consolidated Statements Of Equity/(Deficit) (USD $) In Millions	Common Stock [Member]	Additional Paid in Capital (Deficit) [Member]	Retained Earnings (Distribution in Excess of Earnings) [Member]	Accumulated Other Comprehensive Loss [Member]	Noncontrolling Interest [Member]	Total
Balance at Dec. 30, 2010	$ 0.5	$ (373.3)	$ (20.5)	$ (17.5)	$ 92.4	$ (318.4)
Distributions to founding members					(27.9)	(27.9)
Subsidiary equity issued/returned for purchase of intangible asset		(2.7)			(2.8)	(5.5)
Income tax and other impacts of subsidiary ownership changes		1.0		(0.2)	2.2	3.0
Comprehensive income, net of tax			8.0	0.1	22.0	30.1
Share-based compensation issued		3.7				3.7
Share-based compensation expense/capitalized		5.7			1.5	7.2
Cash dividends declared			(22.0)			(22.0)
Balance at Jun. 30, 2011	0.5	(365.6)	(34.5)	(17.6)	87.4	(329.8)
Balance at Dec. 29, 2011	0.5	(376.2)	(34.9)	(17.3)	81.1	(346.8)
Distributions to founding members					(22.1)	(22.1)
Subsidiary equity issued/returned for purchase of intangible asset		4.9			5.2	10.1
Income tax and other impacts of subsidiary ownership changes		(2.6)		0.1	1.0	(1.5)
Comprehensive income, net of tax			(2.8)	9.3	18.4	24.9
Share-based compensation issued		(0.3)				(0.3)
Share-based compensation expense/capitalized		4.3			1.4	5.7
Excess tax benefit from share-based compensation		(0.1)				(0.1)
Cash dividends declared			(24.4)			(24.4)
Balance at Jun. 28, 2012	$ 0.5	$ (370.0)	$ (62.1)	$ (7.9)	$ 85.0	$ (354.5)

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Intangible Assets (Details) (NCM, LLC. [Member], USD $) In Millions, except Share data, unless otherwise specified	3 Months Ended
	Mar. 29, 2012	Mar. 31, 2011
Common membership units issued	651,612
Increase/decrease in intangible assets, net	$ 9.9	$ (5.5)
Common membership units retained	16,727
Common membership units returned		322,751
Founding Member Payment Election [Member]
Increase/decrease in intangible assets, net	$ 0.2

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Commitments and Contingencies (Details) (USD $) In Millions, unless otherwise specified	Jun. 28, 2012
Maximum potential payment	$ 31.4
Maximum [Member]
Range of terms, in years	20
Minimum [Member]
Range of terms, in years	3

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Condensed Consolidated Balance Sheets (USD $) In Millions, unless otherwise specified	Jun. 28, 2012		Dec. 29, 2011
ASSETS
Cash and cash equivalents	$ 48.1		$ 65.9
Short-term marketable securities	26.5		14.2
Receivables, net of allowance of $4.7 and $4.3 million, respectively	91.3		98.6
Prepaid expenses	2.8		1.8
Income tax receivable	13.8
Other assets	3.8		3.5
Total current assets	186.3		184.0
NON-CURRENT ASSETS:
Property and equipment, net of accumulated depreciation of $59.0 and $54.8 million, respectively	25.4		24.6
Intangible assets, net of accumulated amortization of $26.5 and $20.8 million, respectively	280.6		274.9
Deferred tax assets, net of valuation allowance of $3.2 and $3.2 million, respectively	283.2		305.3
Debt issuance costs, net of accumulated amortization of $11.2 and $9.8 million, respectively	17.2		12.6
Other investment	0.8		0.2
Long-term marketable securities			18.0
Other long-term assets	0.7		0.6
Total non-current assets	607.9		636.2
TOTAL ASSETS	794.2		820.2
LIABILITIES AND EQUITY/(DEFICIT)
Amounts due to founding members	21.9		22.0
Payable to founding members under tax sharing agreement	12.7	[1]	21.6	[1]
Accrued expenses	18.4		16.5
Income tax payable			3.6
Current portion of interest rate swap agreements	10.2	[2]	24.0	[2]
Accrued payroll and related expenses	9.7		10.6
Accounts payable (including $1.0 and $0.9 million to related party affiliates, respectively)	14.1		14.3
Deferred revenue	3.3		2.9
Other liabilities	0.2		0.1
Total current liabilities	90.5		115.6
NON-CURRENT LIABILITIES:
Borrowings	839.0		794.0
Deferred tax liability	54.9		57.0
Payable to founding members under tax sharing agreement	148.3		153.6
Interest rate swap agreements	16.0	[2]	46.8	[2]
Total non-current liabilities	1,058.2		1,051.4
Total liabilities	1,148.7		1,167.0
COMMITMENTS AND CONTINGENCIES (NOTE 6)
EQUITY/(DEFICIT):
Preferred stock, $0.01 par value; 10,000,000 shares authorized, none issued and outstanding, respectively
Common stock, $0.01 par value; 175,000,000 shares authorized, 54,446,443 and 53,934,605 issued and outstanding, respectively	0.5		0.5
Additional paid in capital (deficit)	(370.0)		(376.2)
Retained earnings (distributions in excess of earnings)	(62.1)		(34.9)
Accumulated other comprehensive loss	(7.9)		(17.3)
Total NCM, Inc. stockholders' equity/(deficit)	(439.5)		(427.9)
Noncontrolling interests	85.0		81.1
Total equity/(deficit)	(354.5)		(346.8)
TOTAL LIABILITIES AND EQUITY	$ 794.2		$ 820.2

[1] The Company paid the founding members $18.2 million in the first quarter of 2012, of which $0.9 million was for the 2010 tax year and $17.3 million was for the 2011 tax year.

[2] Interest Rate Swap Agreements— The carrying amount and fair value of the interest rate swap agreements are equivalent since the Company accounts for these instruments at fair value. Refer to Note 8-Derivative Instruments and Hedging Activities.

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Derivative Instruments And Hedging Activities (Narrative) (Details) (USD $) In Millions, unless otherwise specified	0 Months Ended	3 Months Ended	6 Months Ended
	Apr. 27, 2012	Jun. 28, 2012	Jun. 28, 2012	Dec. 29, 2011
Derivative [Line Items]
Debt obligation		$ 839.0	$ 839.0	$ 794.0
Percentage of interest rate exposure	100.00%
Loss on swap terminations		26.7	26.7
Amount outstanding related to discontinued cash flow hedges	13.9
Amount expected to be amortized in the next 12 months		5.1	5.1
Interest Rate Swap [Member]
Derivative [Line Items]
Notional amount of terminated swap	325.0
Term Loan [Member]
Derivative [Line Items]
Fixed interest rate		6.484%	6.484%
Term Loan [Member] | NCM, LLC. [Member]
Derivative [Line Items]
Debt obligation		$ 225.0	$ 225.0
Maturity date			Feb. 13, 2015

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Condensed Consolidated Statements Of Comprehensive Income (USD $) In Millions, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Condensed Consolidated Statements Of Comprehensive Income [Abstract]
CONSOLIDATED NET (LOSS) INCOME, NET OF TAX	$ (0.9)	$ 28.3	$ (0.2)	$ 29.9
OTHER COMPREHENSIVE INCOME, NET OF TAX:
Net unrealized gain (loss) on cash flow hedges, net of tax	23.1	(3.8)	25.1	0.2
CONSOLIDATED COMPREHENSIVE INCOME	22.2	24.5	24.9	30.1
Less: Comprehensive income attributable to noncontrolling interests	15.6	16.9	18.4	22.0
COMPREHENSIVE INCOME ATTRIBUTABLE TO NCM, INC.	$ 6.6	$ 7.6	$ 6.5	$ 8.1

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Related-Party Transactions (Schedule Of Mandatory Distributions to Members) (Details) (USD $) In Millions, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Related Party Transaction [Line Items]
Cash payments to members	$ 39.8	$ 43.1	$ 43.1	$ 54.3
AMC [Member]
Related Party Transaction [Line Items]
Cash payments to members	6.2	6.7	6.7	8.5
Cinemark [Member]
Related Party Transaction [Line Items]
Cash payments to members	6.4	6.8	6.9	8.6
Regal [Member]
Related Party Transaction [Line Items]
Cash payments to members	7.9	8.6	8.6	10.8
NCM, Inc. [Member]
Related Party Transaction [Line Items]
Cash payments to members	$ 19.3	$ 21.0	$ 20.9	$ 26.4

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Earnings (Loss) Per Share (Tables)

6 Months Ended

Jun. 28, 2012

Earnings (Loss) Per Share [Abstract]

Schedule Of Earnings Per Share, Basic And Diluted

	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Net (loss) income attributable to NCM, Inc. (in millions)	$	(1.9)	$	9.0	$	(2.8)	$	8.0
Weighted average shares outstanding:
Basic		54,442,398		53,912,351		54,291,816		53,801,768
Add: Dilutive effect of stock options and restricted stock		-		901,860		-		872,525
Diluted		54,442,398		54,814,211		54,291,816		54,674,293
Earnings (loss) per NCM, Inc. share:
Basic	$	(0.03)	$	0.17	$	(0.05)	$	0.15
Diluted	$	(0.03)	$	0.16	$	(0.05)	$	0.15

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Related-Party Transactions (Schedule Of Amounts Due To Founding Members) (Details) (USD $) In Millions, unless otherwise specified	Jun. 28, 2012	Dec. 29, 2011
Related Party Transaction [Line Items]
Amounts due to founding members	$ 21.9	$ 22.0
Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	2.2	1.6
Cost and other reimbursement	(0.8)	(1.7)
Distributions payable, net	20.5	22.1
Amounts due to founding members	21.9	22.0
AMC [Member] | Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	0.7	0.5
Cost and other reimbursement	(0.3)	(0.5)
Distributions payable, net	6.2	6.7
Amounts due to founding members	6.6	6.7
Cinemark [Member] | Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	0.6	0.5
Cost and other reimbursement	(0.3)	(0.5)
Distributions payable, net	6.4	6.8
Amounts due to founding members	6.7	6.8
Regal [Member] | Founding Members [Member]
Related Party Transaction [Line Items]
Theatre access fees, net of beverage revenues	0.9	0.6
Cost and other reimbursement	(0.2)	(0.7)
Distributions payable, net	7.9	8.6
Amounts due to founding members	$ 8.6	$ 8.5

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Borrowings (Tables)

6 Months Ended

Jun. 28, 2012

Borrowings [Abstract]

Schedule Of Outstanding Debt

	Outstanding Balance as of
Borrowings ($ in millions)	June 28, 2012		December 29, 2011		Maturity Date		Interest Rate
Revolver	$	14.0	$	44.0	April 27, 2017	(a)	(b)
Term Loan		225.0		550.0	February 13, 2015		(b)
Senior Unsecured Notes		200.0		200.0	July 15, 2021		7.875%
Senior Secured Notes		400.0		-	April 15, 2022		6.000%
Total	$	839.0	$	794.0

(a) A portion of the revolver has a maturity date of December 31, 2014, as described in further detail below.

(b) The interest rates on the revolver and term loan are described below.

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Condensed Consolidated Statements Of Cash Flows (USD $) In Millions, unless otherwise specified	6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011
CASH FLOWS FROM OPERATING ACTIVITIES:
Consolidated net (loss) income	$ (0.2)	$ 29.9
Adjustments to reconcile consolidated net income to net cash provided by operating activities:
Deferred income tax expense	11.3	8.3
Depreciation and amortization	9.9	8.9
Non-cash share-based compensation	5.6	7.2
Excess tax benefit from share-based compensation	(0.1)	(0.2)
Accretion of interest on the discounted payable to founding members under tax sharing agreement	7.0	8.5
Net unrealized (gain) loss on hedging transactions	(0.4)	0.8
Amortization of debt issuance costs	1.4	0.8
Write-off of debt issuance costs	2.5
Loss on swap terminations	26.7
Payment for swap terminations	(40.2)
Changes in operating assets and liabilities:
Receivables, net	6.7	11.1
Accounts payable and accrued expenses	0.9	(3.2)
Amounts due to founding members	1.5	(1.6)
Payment to founding members under tax sharing agreement	(18.2)	(18.0)
Income taxes and other	(19.2)	(7.6)
Other, net	(0.3)	7.3
Net cash (used in) provided by operating activities	(5.1)	52.2
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment	(4.9)	(5.7)
Purchases of marketable securities	(26.3)	(20.9)
Proceeds from sale and maturities of marketable securities	32.1	20.5
Payment from founding members for intangible assets	0.2
Purchases of intangible assets from an affiliate	(1.6)
Net cash used in investing activities	(0.5)	(6.1)
CASH FLOWS FROM FINANCING ACTIVITIES:
Payment of dividends	(24.8)	(21.5)
Proceeds from borrowings	466.0	54.0
Repayments of borrowings	(421.0)	(70.2)
Payment of debt of issuance costs	(8.4)
Founding member integration payments		1.3
Distributions to founding members	(23.8)	(31.5)
Excess tax benefit from share-based compensation	0.1	0.2
Proceeds from stock option exercises	1.9	4.1
Repurchase of stock for restricted stock tax withholding	(2.2)	(0.4)
Net cash used in financing activities	(12.2)	(64.0)
CHANGE IN CASH AND CASH EQUIVALENTS	(17.8)	(17.9)
CASH AND CASH EQUIVALENTS:
Beginning of period	65.9	74.4
End of period	48.1	56.5
Supplemental disclosure of non-cash financing and investing activity:
Purchase of an intangible asset with subsidiary equity (equity returned)	10.1	(5.5)
Increase in cost method investment	0.6
Supplemental disclosure of cash flow information:
Cash paid for interest	36.2	20.8
Cash paid for income taxes	$ 4.6	$ 4.3

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Condensed Consolidated Balance Sheets (Parenthetical) (USD $) In Millions, except Share data, unless otherwise specified	Jun. 28, 2012	Dec. 29, 2011
Condensed Consolidated Balance Sheets [Abstract]
Allowance for doubtful accounts receivable	$ 4.7	$ 4.3
Accumulated depreciation, property and equipment	59.0	54.8
Accumulated amortization, intangible assets	26.5	20.8
Valuation allowance, deferred tax assets	3.2	3.2
Accumulated amortization, debt issuance costs	11.2	9.8
Accounts payable, related parties	$ 1.0	$ 0.9
Preferred stock, par value	$ 0.01	$ 0.01
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common stock, par value	$ 0.01	$ 0.01
Common stock, shares authorized	175,000,000	175,000,000
Common stock, shares issued	54,446,443	53,934,605
Common stock, shares outstanding	54,446,443	53,934,605

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Derivative Instruments And Hedging Activities

6 Months Ended

Jun. 28, 2012

Derivative Instruments And Hedging Activities [Abstract]

Derivative Instruments And Hedging Activities

8.derivative instruments and hedging activities

As of June 28, 2012 and December 29, 2011, the estimated fair value and line item caption of derivative instruments recorded were as follows (in millions):

		Fair Value of Derivative Liability as of
	Balance Sheet Location	June 28, 2012		December 29, 2011
Derivatives designated as hedging instruments in cash flow hedges:
Current portion of interest rate swap agreements	Current Liabilities	$	5.1	$	18.0
Interest rate swap agreements	Other Liabilities		8.0		35.1
Derivatives not designated as hedging instruments:
Current portion of interest rate swap agreements	Current Liabilities		5.1		6.0
Interest rate swap agreements	Other Liabilities		8.0		11.7
Total derivatives		$	26.2	$	70.8

NCM LLC has interest rate swap agreements with four counterparties that, at their inception, qualified for and were designated as cash flow hedges against interest rate exposure on the $225.0 million of currently outstanding debt obligations under the senior secured credit facility.The interest rate swap agreements have the effect of converting the Company’s variable rate term loan to a fixed rate of 6.484% and the term of the swaps coincides with the term loan maturity date of February 13, 2015.

On April 27, 2012, the Company amended its existing interest rate swap agreements terminating a notional amount of $325.0 million (the aggregate amount of the term loan prepayment) such that 100% of the Company’s interest rate exposure relating to the remaining $225.0 million term loan debt balance remains hedged at 6.484%.Since the forecasted transactions, or quarterly interest payments, on the $325.0 million term loan prepayment are no longer probable of occurring, the Company discontinued cash flow hedge accounting on those swaps and reclassified the corresponding outstanding balance in Accumulated Other Comprehensive Income (“AOCI”) related to those interest rate swaps into earnings.For the quarter and six months ended June 28, 2012, the Company recorded a loss in its Condensed Consolidated Statements of Income of approximately $26.7 million related to the partial swap terminations.

The swaps were terminated ratably among the four counterparties, however, the Company’s cash flow hedge accounting designation for each swap was pegged to varying balances of the underlying term loan.If after the partial swap terminations, an interest rate swap remained outstanding and the underlying term loan designated for cash flow hedge accounting was paid down, cash flow hedge accounting was discontinued because the underlying debt instrument is no longer outstanding and the interest payments are no longer probable of occurring.Any future changes to the fair value of these interest rate swaps will be recorded as a change in derivative fair value in the Condensed Consolidated Statements of Income.

The Company also discontinued cash flow hedge accounting for swaps in which the Company partially terminated its swap with the counterparty, however, the corresponding term loan associated with those swaps remained outstanding.In accordance with ASC 815 Derivatives and Hedging, the net derivative loss related to the discontinued cash flow hedges shall continue to be reported in AOCI unless it is not probable that the forecasted transaction will occur by the end of the originally specified time period.As of April 27, 2012, there was approximately $13.9 million outstanding related to these discontinued cash flow hedges which continues to be reported in AOCI, as the underlying debt transactions remain probable of occurring, and will be amortized in the Condensed Consolidated Statements of Income over the remaining term or February 13, 2015.The Company estimates approximately $5.1 million will be amortized to change in derivative fair value in the Condensed Consolidated Statements of Income in the next 12 months.

During the periods presented, the Company also recorded changes in the fair value and amortization of AOCI related to an interest rate swap in which the Company discontinued cash flow hedge accounting in 2008 due to the bankruptcy of its counterparty.In connection with the swap terminations in April 2012, the entire balance of this swap was terminated and the remaining balance in AOCI was reclassified into earnings during the second quarter of 2012.

For the interest rate swaps that were partially terminated and still have remaining amounts outstanding under the interest rate swap agreements and the underlying term loan remains outstanding, the Company has continued to elect cash flow hedge accounting.Since the instruments were determined to be effective at June 28, 2012 and December 29, 2011, changes to the fair value of the interest rate swaps were recorded within Other Comprehensive Income.There were no amounts reclassified into current earnings due to ineffectiveness during the periods presented other than as described herein.

The effect of derivative instruments with cash flow hedge accounting on the condensed consolidated financial statements for the quarters ended June 28, 2012 and June 30, 2011 and six months ended June 28, 2012 and June 30, 2011 were as follows (in millions):

	Unrealized Gain (Loss) Recognized in NCM, Inc.’s Other Comprehensive Income (Pre-tax)								Realized Loss Recognized in Interest on Borrowings (Pre-tax)
	Quarters Ended				Six Months Ended				Quarters Ended				Six Months Ended
	June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011
Interest Rate Swaps	$	26.0	$	(9.6)	$	23.8	$	(9.6)	$	(2.4)	$	(4.9)	$	(7.0)	$	(9.8)

The effect of derivatives not designated as hedging instruments under ASC 815 on the consolidated financial statements for the quarters ended June 28, 2012 and June 30, 2011 and six months ended June 28, 2012 and June 30, 2011 were as follows (in millions):

		Gain (Loss) Recognized in Non-Operating Expenses (Pre-tax)
		Quarters Ended				Six Months Ended
Derivative Instruments not Designated as Hedging Instruments	Income Statement Location	June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011
Realized loss on derivative instruments	Interest on borrowings	$	(1.4)	$	(1.6)	$	(3.0)	$	(3.2)
Gain (loss) from change in fair value on cash flow hedges	Change in derivative fair value		0.8		(1.7)		1.5		(0.2)
Amortization of AOCI on discontinued cash flow hedges	Change in derivative fair value		(0.8)		(0.3)		(1.1)		(0.6)
Total		$	(1.4)	$	(3.6)	$	(2.6)	$	(4.0)

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Document And Entity Information	6 Months Ended
	Jun. 28, 2012	Jul. 31, 2012
Document And Entity Information [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Jun. 28, 2012
Document Fiscal Year Focus	2012
Document Fiscal Period Focus	Q2
Entity Registrant Name	National CineMedia, Inc.
Entity Central Index Key	0001377630
Entity Filer Category	Large Accelerated Filer
Current Fiscal Year End Date	--12-27
Entity Common Stock, Shares Outstanding		56,085,076

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Segment Reporting

6 Months Ended

Jun. 28, 2012

Segment Reporting [Abstract]

Segment Reporting

9.segment reporting

Advertising revenue accounted for 92.0%, 86.5%, 88.6% and 85.3% of consolidated revenue for the quarters ended June 28, 2012 and June 30, 2011, and the six months ended June 28, 2012 and June 30, 2011, respectively. The following table presents revenue less directly identifiable expenses to arrive at operating income net of direct expenses for the advertising reportable segment, the combined Fathom Events operating segments, and network, administrative and unallocated costs.

	Quarter Ended June 28, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	101.3	$	8.8	$	-	$	110.1
Operating costs		24.2		6.5		5.2		35.9
Selling and marketing costs		13.9		1.0		0.6		15.5
Administrative and other costs		1.1		0.2		7.1		8.4
Depreciation and amortization		-		-		5.0		5.0
Operating income (loss)	$	62.1	$	1.1	$	(17.9)	$	45.3

	Quarter Ended June 30, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	98.6	$	15.4	$	-	$	114.0
Operating costs		20.7		10.7		4.8		36.2
Selling and marketing costs		12.2		2.0		0.7		14.9
Administrative and other costs		0.7		0.2		7.5		8.4
Depreciation and amortization		-		-		4.3		4.3
Operating income (loss)	$	65.0	$	2.5	$	(17.3)	$	50.2

	Six Months Ended June 28, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	167.6	$	21.6	$	-	$	189.2
Operating costs		44.7		15.5		10.2		70.4
Selling and marketing costs		25.8		2.8		1.4		30.0
Administrative and other costs		1.4		0.4		14.8		16.6
Depreciation and amortization		-		-		9.9		9.9
Operating income (loss)	$	95.7	$	2.9	$	(36.3)	$	62.3

	Six Months Ended June 30, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	157.7	$	27.1	$	-	$	184.8
Operating costs		36.3		18.3		9.7		64.3
Selling and marketing costs		23.8		4.1		1.6		29.5
Administrative and other costs		1.4		0.4		15.1		16.9
Depreciation and amortization		-		-		8.9		8.9
Operating income (loss)	$	96.2	$	4.3	$	(35.3)	$	65.2

The following is a summary of revenues by category (in millions):

	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
National advertising revenue	$	71.9	$	67.7	$	117.5	$	106.0
Founding member advertising revenue from beverage concessionaire agreements		10.1		10.7		19.9		18.9
Local advertising revenue		19.3		20.2		30.2		32.8
Fathom Consumer revenue		8.5		12.1		18.1		20.0
Fathom Business revenue		0.3		3.3		3.5		7.1
Total revenue	$	110.1	$	114.0	$	189.2	$	184.8

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Condensed Consolidated Statements Of Income (USD $) In Millions, except Share data, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
REVENUE:
Advertising (including revenue from founding members of $10.2, $10.7, $20.0 and $19.0 million, respectively)	$ 101.3	$ 98.6	$ 167.6	$ 157.7
Fathom Events	8.8	15.4	21.6	27.1
Total	110.1	114.0	189.2	184.8
OPERATING EXPENSES:
Advertising operating costs (including $1.1, $0.7, $1.7 and $1.2 million to related party affiliates, respectively)	8.0	5.9	12.7	9.4
Fathom Events operating costs (including $1.2, $2.8, $3.2 and $4.8 million to founding members, respectively)	6.5	10.7	15.5	18.3
Network costs	5.1	4.8	10.2	9.7
Theatre access fees-founding members	16.3	14.8	32.0	26.9
Selling and marketing costs (including $0.2, $0.4, $0.4 and $0.6 million to founding members, respectively)	15.5	14.9	30.0	29.5
Administrative and other costs	8.4	8.4	16.6	16.9
Depreciation and amortization	5.0	4.3	9.9	8.9
Total	64.8	63.8	126.9	119.6
OPERATING INCOME	45.3	50.2	62.3	65.2
NON-OPERATING EXPENSES:
Interest on borrowings	14.3	10.5	28.4	21.4
Interest income	(0.1)	(0.1)	(0.2)	(0.1)
Accretion of interest on the discounted payable to founding members under tax sharing agreement	4.0	4.1	7.0	8.5
Change in derivative fair value		2.0	(0.4)	0.8
Loss on swap terminations	26.7		26.7
Other non-operating expense	2.4		2.4
Total	47.3	16.5	63.9	30.6
(LOSS) INCOME BEFORE INCOME TAXES	(2.0)	33.7	(1.6)	34.6
Income tax (benefit) expense	(1.1)	5.4	(1.4)	4.7
CONSOLIDATED NET (LOSS) INCOME	(0.9)	28.3	(0.2)	29.9
Less: Net income attributable to noncontrolling interests	1.0	19.3	2.6	21.9
NET (LOSS) INCOME ATTRIBUTABLE TO NCM, INC	$ (1.9)	$ 9.0	$ (2.8)	$ 8.0
(LOSS) EARNINGS PER NCM, INC. COMMON SHARE:
Basic	$ (0.03)	$ 0.17	$ (0.05)	$ 0.15
Diluted	$ (0.03)	$ 0.16	$ (0.05)	$ 0.15
WEIGHTED AVERAGE SHARES OUTSTANDING:
Basic	54,442,398	53,912,351	54,291,816	53,801,768
Diluted	54,442,398	54,814,211	54,291,816	54,674,293

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Intangible Assets

6 Months Ended

Jun. 28, 2012

Intangible Assets [Abstract]

Intangible Assets

3.intangible assets

In accordance with NCM LLC’s Common Unit Adjustment Agreement with its founding members, on an annual basis NCM LLC determines the amount of common membership units to be issued to or returned by the founding members based on theatre additions or dispositions during the past year.During the first quarter of 2012, NCM LLC issued 651,612 common membership units to its founding members for the rights to exclusive access to net new theatre screens and attendees added by the founding members to NCM LLC’s network during 2011. NCM LLC recorded a net intangible asset of $9.9 million in the first quarter of 2012, as a result of the common unit adjustment. In lieu of surrendering 16,727 units, AMC paid NCM LLC $0.2 million in the first quarter of 2012. During the first quarter of 2011, NCM LLC’s founding members returned a net 322,751 common membership units to NCM LLC for 2010 attendance, which reduced the net intangible asset by $5.5 million during the first quarter of 2011.

The Company’s intangible assets with its founding members are recorded at the fair market value of NCM, Inc.’s publicly traded stock as of the date on which the common membership units were issued.The NCM LLC common membership units are fully convertible into NCM, Inc.’s common stock. The intangible assets have a finite useful life and the Company amortizes the assets over the remaining useful life corresponding with the ESAs or the term of the contract with the network affiliate.If common membership units are issued to a founding member for newly acquired theatres that are subject to an existing on-screen advertising agreement with an alternative provider, the amortization of the intangible asset commences after the existing agreement expires and NCM LLC can utilize the theatres for all of its services.

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Earnings (Loss) Per Share

6 Months Ended

Jun. 28, 2012

Earnings (Loss) Per Share [Abstract]

Earnings (Loss) Per Share

2.EARNINGS (LOSS) PER SHARE

Basic earnings (loss) per share is computed on the basis of the weighted average number of common shares outstanding.Diluted earnings (loss) per share is computed on the basis of the weighted average number of common shares outstanding plus the effect of potentially dilutive common stock options, and restricted stock using the treasury stock method.The components of basic and diluted earnings (loss) per NCM, Inc. share are as follows:

	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Net (loss) income attributable to NCM, Inc. (in millions)	$	(1.9)	$	9.0	$	(2.8)	$	8.0
Weighted average shares outstanding:
Basic		54,442,398		53,912,351		54,291,816		53,801,768
Add: Dilutive effect of stock options and restricted stock		-		901,860		-		872,525
Diluted		54,442,398		54,814,211		54,291,816		54,674,293
Earnings (loss) per NCM, Inc. share:
Basic	$	(0.03)	$	0.17	$	(0.05)	$	0.15
Diluted	$	(0.03)	$	0.16	$	(0.05)	$	0.15

The effect of the 57,531,576; 56,879,964; 57,255,894 and 57,016,513 exchangeable NCM LLC common units held by the founding members for the quarters ended June 28, 2012 and June 30, 2011 and the six months ended June 28, 2012 and June 30, 2011, respectively, have been excluded from the calculation of diluted weighted average shares and earnings per NCM, Inc. share as they were antidilutive.NCM LLC common units do not participate in NCM, Inc. dividends.In addition, there were 45,825 and 47,321 stock options and non-vested (restricted) shares for the quarter and the six months ended June 30, 2011, respectively, excluded from the calculation as they were antidilutive, primarily because exercise prices were above the average market value and there were 6,598,415 stock options and non-vested (restricted) shares for the quarter and six months ended June 28, 2012, excluded due to the net loss during those periods. The Company’s non-vested (restricted) shares do not meet the definition of a participating security as the dividends will not be paid if the shares do not vest.

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Related-Party Transactions (Tables)

6 Months Ended

Jun. 28, 2012

Related Party Transaction [Line Items]

Schedule Of Mandatory Distributions to Members

	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
AMC	$	6.2	$	6.7	$	6.7	$	8.5
Cinemark		6.4		6.8		6.9		8.6
Regal		7.9		8.6		8.6		10.8
NCM, Inc.		19.3		21.0		20.9		26.4
Total	$	39.8	$	43.1	$	43.1	$	54.3

Schedule Of Amounts Due To Founding Members

	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.7	$	0.6	$	0.9	$	2.2
Cost and other reimbursement		(0.3)		(0.3)		(0.2)		(0.8)
Distributions payable		6.2		6.4		7.9		20.5
Total	$	6.6	$	6.7	$	8.6	$	21.9

Amounts due to founding members at December 29, 2011 were comprised of the following (in millions):

	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.5	$	0.5	$	0.6	$	1.6
Cost and other reimbursement		(0.5)		(0.5)		(0.7)		(1.7)
Distributions payable, net		6.7		6.8		8.6		22.1
Total	$	6.7	$	6.8	$	8.5	$	22.0

Related Party Affiliates [Member]

Related Party Transaction [Line Items]

Schedule Of Related Party Transactions

Included in Advertising operating costs in the Condensed Consolidated Statements of Income:
Related Party Affiliate	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Starplex (1)	$	0.8	$	0.7	$	1.3	$	1.1
Showplex (2)		0.1		-		0.2		-
Other (3)		0.1		-		0.2		0.1
Total	$	1.0	$	0.7	$	1.7	$	1.2

Included in Accounts payable in the Condensed Consolidated Balance Sheets:
Related Party Affiliate	June 28, 2012		December 29, 2011
Starplex (1)	$	0.8	$	0.7
Showplex (2)		0.1		0.1
Other (3)		0.1		0.1
Total	$	1.0	$	0.9

(1)Starplex Operating L.P. (“Starplex”) is an affiliate of Cinemark.

(2)Showplex Cinemas, Inc. (“Showplex”) is an affiliate of one of NCM, Inc.’s directors.

Other affiliates include LA Live Cinemas LLC (“LA Live”), an affiliate of Regal and Texas Cinemas, Corp., an affiliate of one of NCM, Inc.’s directors.

Founding Members [Member]

Related Party Transaction [Line Items]

Schedule Of Related Party Transactions

Included in the Condensed Consolidated Statements of Income:	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Revenue:
Beverage concessionaire revenue (included in Advertising revenue) (1)	$	10.1	$	10.7	$	19.9	$	18.9
Advertising inventory revenue (included in Advertising revenue) (2)		0.1		-		0.1		0.1
Operating expenses:
Revenue share from Fathom Events (included in Fathom Events operating costs) (3)		1.1		2.6		3.0		4.5
Purchase of movie tickets and concession products (included in Fathom Events operating costs) (5)		0.1		0.2		0.2		0.3
Theatre access fee (4)		16.3		14.8		32.0		26.9
Purchase of movie tickets and concession products (included in Selling and marketing costs) (5)		0.2		0.4		0.4		0.6

(1)For the quarters and six months ended June 28, 2012 and June 30, 2011, the founding members purchased 60 seconds of on-screen advertising time (with a right to purchase up to 90 seconds) from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a rate specified by the ESA and a 30 second equivalent cost per thousand (“CPM”).

(2)The values of such purchases are calculated by reference to NCM LLC’s advertising rate card.

(3)These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.

(4)Comprised of a payment per theatre attendee and a payment per digital screen with respect to the founding member theatres included in the Company’s network.

(5)Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business Events customers.

Included in the Condensed Consolidated Balance Sheets:	As of June 28, 2012		As of December 29, 2011
Integration payments (included in Intangible assets) (1)	$	-	$	0.7
Current payable to founding members under tax sharing agreement (2)		12.7		21.6

(1)On April 30, 2008, Regal acquired Consolidated Theatres and NCM issued common membership units to Regal upon the closing of its acquisition in exchange for the right to exclusive access to the theatres.The Consolidated Theatres had a pre-existing advertising agreement and, as a result, Regal made integration payments pursuant to the ESAs on a quarterly basis in arrears through the second quarter of 2011 in accordance with certain run-out provisions.

The Company paid the founding members $18.2 million in the first quarter of 2012, of which $0.9 million was for the 2010 tax year and $17.3 million was for the 2011 tax year.

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Subsequent Events

6 Months Ended

Jun. 28, 2012

Subsequent Events [Abstract]

Subsequent Events

10.SUBSEQUENT EVENTS

On August 2, 2012, the Company declared a cash dividend of $0.22 per share (approximately $12 million) on each share of the Company’s common stock (including outstanding restricted stock) to stockholders of record on August 16, 2012 to be paid on August 30, 2012.

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Commitments and Contingencies

6 Months Ended

Jun. 28, 2012

Commitments and Contingencies [Abstract]

Commitments and Contingencies

6.COMMITMENTS AND CONTINGENCIES

Legal Actions— The Company is subject to claims and legal actions in the ordinary course of business. The Company believes such claims will not have a material effect on its financial position, results of operations or cash flows.

Minimum Revenue Guarantees― As part of the network affiliate agreements entered into in the ordinary course of business under which the Company sells advertising for display in various network affiliate theatre chains, the Company has agreed to certain minimum revenue guarantees on a per attendee basis.If a network affiliate achieves the attendance set forth in their respective agreement, the Company has guaranteed minimum revenue for the network affiliate per attendee if such amount paid under the revenue share arrangement is less than its guaranteed amount.The amount and term varies for each network affiliate, but terms range from three to 20 years, prior to any renewal periods of which some are at the option of the Company.The maximum potential amount of future payments the Company could be required to make pursuant to the minimum revenue guarantees is $31.4 million over the remaining terms of the network affiliate agreements.As of June 28, 2012 and December 29, 2011, the Company had no liabilities recorded for these obligations as such guarantees are less than the expected share of revenue paid to the affiliate.

Income Taxes― The Company is subject to taxation in the U.S. and various states.NCM LLC’s fiscal year 2007 and 2008 tax returns are currently under examination by the Internal Revenue Service (“IRS”).In September 2011, NCM LLC received a Notice of Proposed Adjustment (“NOPA”) for the calendar year 2007 examination primarily related to characterization of the cash received by the founding members at or around the date of NCM, Inc.’s initial public offering, (“IPO”).As NCM LLC is a pass-through entity for federal income tax purposes, there will be no direct impact to the financial statements of NCM LLC.However, there could be an impact to the financial statements of NCM, Inc.The impact of any adjustment could result in NCM, Inc. recognizing its proportionate share of the changes in the tax basis in NCM LLC.This could result in a net increase in deferred tax assets and equity of NCM, Inc.NCM LLC strongly disagrees with, and has contested, the IRS’ positions.As of June 28, 2012 and December 29, 2011, there were no unrecognized tax benefits.

NCM, Inc., in its capacity as tax matters partner for NCM LLC, received a “60 Day Letter” from the IRS, dated April 25, 2012, in connection with the examination of NCM LLC’s federal tax return for the 2007 and 2008 fiscal years. The 60 Day Letter notified NCM LLC that the IRS intended to adjust partnership items unless a written letter of protest was received by the IRS within 60 days of the date of the letter.Subsequent to the receipt of the 60 Day Letter, NCM, Inc. received from the IRS an additional 30 day extension to respond.The adjustments proposed by the IRS in the 60 Day Letter are materially similar to the adjustments proposed in the NOPA received in September 2011.The Company submitted its written letter of protest to the IRS in July 2012 and believes the IRS’ position lacks merit and intends to dispute the adjustments through the administrative appeals process.

It is reasonably possible that the Company may be required to pay additional amounts to the founding members under the tax sharing agreement, which would be offset by refunds from various state and federal taxing authorities.However, at this time the amount of any such payments to the founding members or refunds from the various taxing authorities cannot be reasonably estimated and as such no amounts are included in the condensed consolidated financial statements herein.

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Related-Party Transactions

6 Months Ended

Jun. 28, 2012

Related-Party Transactions [Abstract]

Related-Party Transactions

4.RELATED-PARTY TRANSACTIONS

Founding Member Transactions –Following is a summary of the transactions between the Company and the founding members (in millions):

Included in the Condensed Consolidated Statements of Income:	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Revenue:
Beverage concessionaire revenue (included in Advertising revenue) (1)	$	10.1	$	10.7	$	19.9	$	18.9
Advertising inventory revenue (included in Advertising revenue) (2)		0.1		-		0.1		0.1
Operating expenses:
Revenue share from Fathom Events (included in Fathom Events operating costs) (3)		1.1		2.6		3.0		4.5
Purchase of movie tickets and concession products (included in Fathom Events operating costs) (5)		0.1		0.2		0.2		0.3
Theatre access fee (4)		16.3		14.8		32.0		26.9
Purchase of movie tickets and concession products (included in Selling and marketing costs) (5)		0.2		0.4		0.4		0.6

(1)For the quarters and six months ended June 28, 2012 and June 30, 2011, the founding members purchased 60 seconds of on-screen advertising time (with a right to purchase up to 90 seconds) from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a rate specified by the ESA and a 30 second equivalent cost per thousand (“CPM”).

(2)The values of such purchases are calculated by reference to NCM LLC’s advertising rate card.

(3)These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.

(4)Comprised of a payment per theatre attendee and a payment per digital screen with respect to the founding member theatres included in the Company’s network.

(5)Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business Events customers.

Included in the Condensed Consolidated Balance Sheets:	As of June 28, 2012		As of December 29, 2011
Integration payments (included in Intangible assets) (1)	$	-	$	0.7
Current payable to founding members under tax sharing agreement (2)		12.7		21.6

(1)On April 30, 2008, Regal acquired Consolidated Theatres and NCM issued common membership units to Regal upon the closing of its acquisition in exchange for the right to exclusive access to the theatres.The Consolidated Theatres had a pre-existing advertising agreement and, as a result, Regal made integration payments pursuant to the ESAs on a quarterly basis in arrears through the second quarter of 2011 in accordance with certain run-out provisions.

(2)The Company paid the founding members $18.2 million in the first quarter of 2012, of which $0.9 million was for the 2010 tax year and $17.3 million was for the 2011 tax year.

Also, pursuant to the terms of the NCM LLC Operating Agreement in place since the completion of the IPO, NCM LLC is required to make mandatory distributions on a proportionate basis to its members of available cash, as defined in the NCM LLC Operating Agreement, on a quarterly basis in arrears.Mandatory distributions for the quarters ended June 28, 2012 and June 30, 2011 and the six months ended June 28, 2012 and June 30, 2011 are as follows (in millions):

	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
AMC	$	6.2	$	6.7	$	6.7	$	8.5
Cinemark		6.4		6.8		6.9		8.6
Regal		7.9		8.6		8.6		10.8
NCM, Inc.		19.3		21.0		20.9		26.4
Total	$	39.8	$	43.1	$	43.1	$	54.3

The mandatory distributions of available cash by NCM LLC to its founding members for the quarter ended June 28, 2012 of $20.5 million is included in amounts due to founding members on the condensed consolidated balance sheets at June 28, 2012 and will be made in the third quarter of 2012.

Amounts due to founding members at June 28, 2012 were comprised of the following (in millions):

	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.7	$	0.6	$	0.9	$	2.2
Cost and other reimbursement		(0.3)		(0.3)		(0.2)		(0.8)
Distributions payable		6.2		6.4		7.9		20.5
Total	$	6.6	$	6.7	$	8.6	$	21.9

Amounts due to founding members at December 29, 2011 were comprised of the following (in millions):

	AMC		Cinemark		Regal		Total
Theatre access fees, net of beverage revenues	$	0.5	$	0.5	$	0.6	$	1.6
Cost and other reimbursement		(0.5)		(0.5)		(0.7)		(1.7)
Distributions payable, net		6.7		6.8		8.6		22.1
Total	$	6.7	$	6.8	$	8.5	$	22.0

Related Party Affiliates — NCM LLC enters into digital content agreements and Fathom agreements with network affiliates for NCM LLC to provide in-theatre advertising and Fathom Events at theatre locations that are owned by companies that are affiliates of certain of the founding members or directors of NCM, Inc.Related party affiliate agreements are entered into at terms that are similar to those of the Company’s other network affiliates.

Following is a summary of the transactions between the Company and its related party affiliates (in millions):

Included in Advertising operating costs in the Condensed Consolidated Statements of Income:
Related Party Affiliate	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
Starplex (1)	$	0.8	$	0.7	$	1.3	$	1.1
Showplex (2)		0.1		-		0.2		-
Other (3)		0.1		-		0.2		0.1
Total	$	1.0	$	0.7	$	1.7	$	1.2

Included in Accounts payable in the Condensed Consolidated Balance Sheets:
Related Party Affiliate	June 28, 2012		December 29, 2011
Starplex (1)	$	0.8	$	0.7
Showplex (2)		0.1		0.1
Other (3)		0.1		0.1
Total	$	1.0	$	0.9

(1)Starplex Operating L.P. (“Starplex”) is an affiliate of Cinemark.

(2)Showplex Cinemas, Inc. (“Showplex”) is an affiliate of one of NCM, Inc.’s directors.

(3)Other affiliates include LA Live Cinemas LLC (“LA Live”), an affiliate of Regal and Texas Cinemas, Corp., an affiliate of one of NCM, Inc.’s directors.

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Borrowings

6 Months Ended

Jun. 28, 2012

Borrowings [Abstract]

Borrowings

5.BORROWINGS

The following summarizes NCM LLC’s total outstanding debt as of June 28, 2012 and December 29, 2011 and the significant terms of its borrowing arrangements:

	Outstanding Balance as of
Borrowings ($ in millions)	June 28, 2012		December 29, 2011		Maturity Date		Interest Rate
Revolver	$	14.0	$	44.0	April 27, 2017	(a)	(b)
Term Loan		225.0		550.0	February 13, 2015		(b)
Senior Unsecured Notes		200.0		200.0	July 15, 2021		7.875%
Senior Secured Notes		400.0		-	April 15, 2022		6.000%
Total	$	839.0	$	794.0

(a) A portion of the revolver has a maturity date of December 31, 2014, as described in further detail below.

(b) The interest rates on the revolver and term loan are described below.

Senior Secured Credit Facility—NCM LLC’s senior secured credit facility consists of a $119.0 million revolving credit facility and a $225.0 million term loan. The obligations under the facility are secured by a lien on substantially all of the assets of NCM LLC.

Revolver—The revolving credit facility portion of the Company’s total borrowings is available, subject to certain conditions, for general corporate purposes of the Company in the ordinary course of business and for other transactions permitted under the senior secured credit facility, and a portion is available for letters of credit.

NCM LLC’s total availability under the revolving credit facility is $119.0 million.The unused line fee is 0.50% per annum.Of the total available, $14.0 million outstanding principal of the revolving credit facility formerly held by Lehman Brothers Holdings, Inc. (“Lehman”) will not be repaid in connection with any future prepayments of revolver amounts, but rather Lehman’s share of the revolving credit facility will be paid in full by NCM LLC to the successor lenders, along with any accrued and unpaid fees and interest, on the revolving credit facility termination date of December 31, 2014.On April 27, 2012, the Company entered into an amendment to its senior secured credit facility (the “Amendment”) which resulted in the maturity of the remaining $105.0 million available under the revolver to be extended to April 27, 2017, subject to acceleration if the term loan under the facility is not repaid, refinanced or extended by December 31, 2014.The Amendment became effective upon the completion of the private placement of the Senior Secured Notes (defined and discussed below) on April 27, 2012.

Borrowings under the revolver bear interest at the Company’s option of either the LIBOR index plus an applicable margin or the base rate (Prime Rate or the Federal Funds Effective Rate, as defined in the senior secured credit facility) plus an applicable margin. The applicable margin for the revolving credit facility is determined quarterly and is subject to adjustment based upon a consolidated net senior secured leverage ratio for NCM LLC (the ratio of secured funded debt less unrestricted cash and cash equivalents, over a non-GAAP measure defined in the senior secured credit facility). In connection with the Amendment, the applicable margins on the $105.0 million portion of the revolver increased by 75 basis points based upon the then current senior secured leverage ratio to the LIBOR index plus 2.25% or the base rate plus 1.25%. The margin on the $14.0 million portion of the revolver remained unchanged at the LIBOR index plus 1.50% or the base rate plus 0.50%.The weighted-average interest rate on the outstanding balance on the revolver as of June 28, 2012 was 1.74%.

Term Loan— The term loan bears interest at the Company’s option of either the LIBOR index plus 1.50% or the base rate (Prime Rate or the Federal Funds Effective Rate, as defined in the senior secured credit facility) plus 0.50%.The interest rate on the term loan was lowered from the LIBOR index plus 1.75% and the base rate plus 0.75% in the first quarter of 2011 due to an upgrade in the corporate credit rating by the credit agencies specified in the facility.The weighted-average interest rate on the term loan as of June 28, 2012 was 1.97% without giving effect to the interest rate swaps. As of June 28, 2012, interest rate swaps resulted in the entire $225.0 million term loan to have a fixed annual interest rate of 6.484%(both those accounted for as hedges and those that are not).Interest payments are made quarterly.See Note 8- Derivative Instruments and Hedging Activities for further discussion of the interest rate swaps. In connection with the Amendment and the private placement of $400.0 million of Senior Secured Notes (defined below) on April 27, 2012, the Company paid down its term loan by $325.0 million, reducing the balance from $550.0 million to $225.0 million. During the quarter ended June 28, 2012, the Company recorded a non-cash charge of $2.5 million for the write-off of net deferred issuance costs associated with the payment on the term loan.

The senior secured credit facility contains a number of covenants and financial ratio requirements, with which the Company was in compliance at June 28, 2012, including maintaining a consolidated net senior secured leverage ratio of 6.5 on a quarterly basis.In addition, there are no borrower distribution restrictions as long as the Company’s consolidated net senior secured leverage ratio is below 6.5 times and the Company is in compliance with its debt covenants.As of June 28, 2012, the Company’s consolidated net senior secured leverage ratio was 2.9 times (versus the covenant of 6.5 times).

Senior Unsecured Notes due 2021—On July 5, 2011, NCM LLC completed a private placement of $200.0 million in aggregate principal amount of 7.875% Senior Unsecured Notes (“Senior Unsecured Notes”). The Senior Unsecured Notes have a maturity date of July 15, 2021 and pay interest semi-annually in arrears on January 15 and July 15 of each year, commencing January 15, 2012.The notes are subordinated to all existing and future secured debt, including indebtedness under the Company’s existing senior secured credit facility and the Senior Secured Notes defined below. The Senior Unsecured Notes contain certain covenants with which the Company was in compliance as of June 28, 2012.

Senior Secured Notes due 2022—On April 27, 2012, NCM LLC completed a private placement of $400.0 million in aggregate principal amount of 6.00% Senior Secured Notes (the “Senior Secured Notes”).The Senior Secured Notes have a maturity date of April 15, 2022 and pay interest semi-annually in arrears on April 15 and October 15 of each year, commencing October 15, 2012.The Senior Secured Notes are senior secured obligations of NCM LLC, rank the same as NCM LLC’s senior secured credit facility, subject to certain exceptions, and share in the same collateral that secures NCM LLC’s obligations under the senior secured credit facility.The Senior Secured Notes contain certain covenants with which the Company was in compliance as of June 28, 2012.

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Fair Value Measurement

6 Months Ended

Jun. 28, 2012

Fair Value Measurement [Abstract]

Fair Value Measurement

7.fair value MEASUREMENT

Fair Value Measurements— Fair value is the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value is estimated by applying the following hierarchy, which prioritizes the inputs used to measure fair value into three levels and bases the categorization within the hierarchy upon the lowest level of input that is available and significant to the fair value measurement:

Level 1 – Quoted prices in active markets for identical assets or liabilities.

Level 2 – Observable inputs other than quoted prices in active markets for identical assets and liabilities, quoted prices for identical or similar assets or liabilities in inactive markets, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3 – Inputs that are generally unobservable and typically reflect management’s estimate of assumptions that market participants would use in pricing the asset or liability.

Fair Value of Financial Instruments— The carrying amount of the revolving credit facility is considered a reasonable estimate of fair value due to its floating-rate terms.

The estimated fair values of the Company’s financial instruments where carrying values do not approximate fair value are as follows:

	As of June 28, 2012				As of December 29, 2011
($ in millions)	Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)
Term Loan	$	225.0	$	225.0	$	550.0	$	530.6
Senior Unsecured Notes		200.0		212.0		200.0		198.4
Senior Secured Notes		400.0		408.0		-		-

(1)The Company has estimated the fair value on an average of at least two non-binding broker quotes and the Company’s analysis. If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2.

During the fourth quarter of 2011 and first quarter of 2012, the Company received equity securities in a privately held company as consideration for an advertising contract, which the Company accounted for as a cost method investment.The fair value of the investment has not been estimated as of June 28, 2012 or December 29, 2011 as there were no identified events or changes in circumstances that had a significant adverse effect on the fair value of the investment and it is not practicable to do so because the equity securities are not in a publicly traded company.The carrying amount of the Company’s investment was $0.8 million and $0.2 million as of June 28, 2012 and December 29, 2011, respectively.

Recurring Measurements—The fair values of the Company’s assets and liabilities measured on a recurring basis pursuant to ASC 820-10 Fair Value Measurements and Disclosures are as follows (in millions): 

			Fair Value Measurements at Reporting Date Using
	As of June 28, 2012		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	39.0	$	39.0	$	-	$	-
Short-term marketable securities (2)		26.5		26.5		-		-
Total assets	$	65.5	$	65.5	$	-	$	-
LIABILITIES:
Current portion of interest rate swap agreements (3)	$	10.2	$	-	$	10.2	$	-
Interest rate swap agreements (3)		16.0		-		16.0		-
Total liabilities	$	26.2	$	-	$	26.2	$	-

			Fair Value Measurements at Reporting Date Using
	As of December 29, 2011		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	44.9	$	$44.9	$	-	$	-
Short-term marketable securities (2)		14.2		14.2		-		-
Long-term marketable securities (2)		18.0		18.0		-		-
Total assets	$	77.1	$	77.1	$	-	$	-
LIABILITIES:
Current portion of interest rate swap agreements (3)	$	24.0	$	-	$	24.0	$	-
Interest rate swap agreements (3)		46.8		-		46.8		-
Total liabilities	$	70.8	$	-	$	70.8	$	-

(1)Cash Equivalents— The Company’s cash equivalents are carried at estimated fair value.

(2)Short-Term and Long-Term Marketable Securities — The carrying amount and fair value of the marketable securities are equivalent since the Company accounts for these instruments at fair value.For the quarters and six months ended June 28, 2012 and June 30, 2011, there were no net realized gains (losses) recognized in interest income and an inconsequential amount of net unrealized holding gains (losses) included in other comprehensive income. As of June 28, 2012 and December 29, 2011 there were no gross unrealized losses related to individual securities that had been in a continuous loss position for 12 months or longer.

(3)Interest Rate Swap Agreements—The carrying amount and fair value of the interest rate swap agreements are equivalent since the Company accounts for these instruments at fair value. Refer to Note 8-Derivative Instruments and Hedging Activities.

The amortized cost basis, aggregate fair value and maturities of the marketable securities the Company held as of June 28, 2012 and December 29, 2011 are as follows:

(4)

(5)

	As of June 28, 2012
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (1) (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds	$	11.0	$	11.0	1.4
Short-term commercial paper:
Financial		6.5		6.5	0.2
Industrial		7.1		7.1	0.1
Municipal		1.9		1.9	0.2
Total marketable securities	$	26.5	$	26.5

(1)Securities available for sale include obligations with various contractual maturity dates some of which are greater than one year. The Company considers the securities to be liquid and convertible to cash within 30 days. The Company has the ability and intent to liquidate any security that the Company holds to fund operations over the next twelve months if necessary and as such has classified these securities as short-term.

.
	As of December 29, 2011
	Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (in years)
MARKETABLE SECURITIES:
Short-term U.S. government agency bonds	$	9.2	$	9.2	0.2
Short-term commercial paper:
Financial		5.0		5.0	0.1
Total short-term marketable securities	$	14.2	$	14.2
Long-term U.S. government agency bonds		18.0		18.0	1.8
Total long-term marketable securities		18.0		18.0
Total marketable securities	$	32.2	$	32.2

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Related-Party Transactions (Summary Of Transactions Between The Company And The Founding Members) (Details) (USD $) In Millions, unless otherwise specified	3 Months Ended			6 Months Ended					3 Months Ended					6 Months Ended				3 Months Ended		6 Months Ended		3 Months Ended				6 Months Ended				3 Months Ended		6 Months Ended				3 Months Ended				6 Months Ended				3 Months Ended				6 Months Ended						3 Months Ended
	Jun. 28, 2012 S		Jun. 30, 2011 S	Jun. 28, 2012 S		Jun. 30, 2011 S	Dec. 29, 2011		Jun. 28, 2012 Founding Members [Member]		Mar. 29, 2012 Founding Members [Member]	Jun. 30, 2011 Founding Members [Member]		Jun. 28, 2012 Founding Members [Member]		Jun. 30, 2011 Founding Members [Member]		Jun. 28, 2012 Maximum [Member] S	Jun. 30, 2011 Maximum [Member] S	Jun. 28, 2012 Maximum [Member] S	Jun. 30, 2011 Maximum [Member] S	Jun. 28, 2012 Beverage Concessionaire [Member] Founding Members [Member]		Jun. 30, 2011 Beverage Concessionaire [Member] Founding Members [Member]		Jun. 28, 2012 Beverage Concessionaire [Member] Founding Members [Member]		Jun. 30, 2011 Beverage Concessionaire [Member] Founding Members [Member]		Jun. 28, 2012 Advertising Inventory [Member] Founding Members [Member]		Jun. 28, 2012 Advertising Inventory [Member] Founding Members [Member]		Jun. 30, 2011 Advertising Inventory [Member] Founding Members [Member]		Jun. 28, 2012 Use Of Screens/Theatres For Fathom Events [Member] Founding Members [Member]		Jun. 30, 2011 Use Of Screens/Theatres For Fathom Events [Member] Founding Members [Member]		Jun. 28, 2012 Use Of Screens/Theatres For Fathom Events [Member] Founding Members [Member]		Jun. 30, 2011 Use Of Screens/Theatres For Fathom Events [Member] Founding Members [Member]		Jun. 28, 2012 Purchase Of Movie Tickets And Concession Products [Member] Founding Members [Member]		Jun. 30, 2011 Purchase Of Movie Tickets And Concession Products [Member] Founding Members [Member]		Jun. 28, 2012 Purchase Of Movie Tickets And Concession Products [Member] Founding Members [Member]		Jun. 30, 2011 Purchase Of Movie Tickets And Concession Products [Member] Founding Members [Member]		Dec. 29, 2011 Integration Payments [Member] Founding Members [Member]		Mar. 29, 2012 Tax Year 2010 [Member] Founding Members [Member]	Mar. 29, 2012 Tax Year 2011 [Member] Founding Members [Member]
Related Party Transaction [Line Items]
Advertising revenue	$ 101.3		$ 98.6	$ 167.6		$ 157.7																$ 10.1	[1]	$ 10.7	[1]	$ 19.9	[1]	$ 18.9	[1]	$ 0.1	[2]	$ 0.1	[2]	$ 0.1	[2]
Fathom events operating costs	6.5		10.7	15.5		18.3																														1.1	[3]	2.6	[3]	3.0	[3]	4.5	[3]	0.1	[4]	0.2	[4]	0.2	[4]	0.3	[4]
Theatre access fee	16.3		14.8	32.0		26.9			16.3	[5]		14.8	[5]	32.0	[5]	26.9	[5]
Selling and marketing costs	15.5		14.9	30.0		29.5																																						0.2	[4]	0.4	[4]	0.4	[4]	0.6	[4]
On-screen advertising time purchased, in seconds	60		60	60		60
On-screen advertising time which founding members have right to purchase, in seconds																		90	90	90	90
On-screen advertising time to satisfy agreement obligations	30		30	30		30
Integration payments (in Intangible assets) (1)	280.6			280.6			274.9																																													0.7	[6]
Current payable to founding members under tax sharing agreement (2)	12.7	[7]		12.7	[7]		21.6	[7]
Payments to affiliates for tax sharing agreement											$ 18.2																																											$ 0.9	$ 17.3

[1] For the quarters and six months ended June 28, 2012 and June 30, 2011, the founding members purchased 60 seconds of on-screen advertising time (with a right to purchase up to 90 seconds) from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a rate specified by the ESA and a 30 second equivalent cost per thousand (“CPM”).

[2] The values of such purchases are calculated by reference to NCM LLC’s advertising rate card.

[3] These payments are at rates (percentage of event revenue) included in the ESAs based on the nature of the event.

[4] Used primarily for marketing to NCM LLC’s advertising clients and marketing resale to Fathom Business Events customers.

[5] Comprised of a payment per theatre attendee and a payment per digital screen with respect to the founding member theatres included in the Company’s network.

[6] On April 30, 2008, Regal acquired Consolidated Theatres and NCM issued common membership units to Regal upon the closing of its acquisition in exchange for the right to exclusive access to the theatres. The Consolidated Theatres had a pre-existing advertising agreement and, as a result, Regal made integration payments pursuant to the ESAs on a quarterly basis in arrears through the second quarter of 2011 in accordance with certain run-out provisions.

[7] The Company paid the founding members $18.2 million in the first quarter of 2012, of which $0.9 million was for the 2010 tax year and $17.3 million was for the 2011 tax year.

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Segment Reporting (Summary Of Revenue by Category) (Details) (USD $) In Millions, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Segment Reporting Information [Line Items]
Revenue	$ 110.1	$ 114.0	$ 189.2	$ 184.8
National Advertising Revenue [Member]
Segment Reporting Information [Line Items]
Revenue	71.9	67.7	117.5	106.0
Founding Member Advertising Revenue from Beverage Concessionaire Agreements [Member]
Segment Reporting Information [Line Items]
Revenue	10.1	10.7	19.9	18.9
Local Advertising Revenue [Member]
Segment Reporting Information [Line Items]
Revenue	19.3	20.2	30.2	32.8
Fathom Consumer Revenue [Member]
Segment Reporting Information [Line Items]
Revenue	8.5	12.1	18.1	20.0
Fathom Business Revenue [Member]
Segment Reporting Information [Line Items]
Revenue	$ 0.3	$ 3.3	$ 3.5	$ 7.1

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The Company (Tables)

6 Months Ended

Jun. 28, 2012

The Company [Abstract]

Changes In Equity

	Six Months Ended
	June 28, 2012		June 30, 2011
Net (loss) income attributable to NCM, Inc.	$	(2.8)	$	8.0
Subsidiary equity issued (returned) for purchase of intangible asset		4.9		(2.7)
Income tax and other impacts of subsidiary ownership changes		(2.6)		1.0
Change from net income attributable to NCM, Inc. and transfers from noncontrolling interests	$	(0.5)	$	6.3

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Derivative Instruments And Hedging Activities (Tables)

6 Months Ended

Jun. 28, 2012

Derivative Instruments And Hedging Activities [Abstract]

Schedule Of Estimated Fair Value Of Derivative Instruments

		Fair Value of Derivative Liability as of
	Balance Sheet Location	June 28, 2012		December 29, 2011
Derivatives designated as hedging instruments in cash flow hedges:
Current portion of interest rate swap agreements	Current Liabilities	$	5.1	$	18.0
Interest rate swap agreements	Other Liabilities		8.0		35.1
Derivatives not designated as hedging instruments:
Current portion of interest rate swap agreements	Current Liabilities		5.1		6.0
Interest rate swap agreements	Other Liabilities		8.0		11.7
Total derivatives		$	26.2	$	70.8

Schedule Of The Effect Of Derivatives On The Financial Statements

	Unrealized Gain (Loss) Recognized in NCM, Inc.’s Other Comprehensive Income (Pre-tax)								Realized Loss Recognized in Interest on Borrowings (Pre-tax)
	Quarters Ended				Six Months Ended				Quarters Ended				Six Months Ended
	June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011
Interest Rate Swaps	$	26.0	$	(9.6)	$	23.8	$	(9.6)	$	(2.4)	$	(4.9)	$	(7.0)	$	(9.8)

Schedule Of The Effect Of Derivatives Not Designated As Hedging Instruments On The Financial Statements

		Gain (Loss) Recognized in Non-Operating Expenses (Pre-tax)
		Quarters Ended				Six Months Ended
Derivative Instruments not Designated as Hedging Instruments	Income Statement Location	June 28, 2012		June 30, 2011		June 28, 2012		June 30, 2011
Realized loss on derivative instruments	Interest on borrowings	$	(1.4)	$	(1.6)	$	(3.0)	$	(3.2)
Gain (loss) from change in fair value on cash flow hedges	Change in derivative fair value		0.8		(1.7)		1.5		(0.2)
Amortization of AOCI on discontinued cash flow hedges	Change in derivative fair value		(0.8)		(0.3)		(1.1)		(0.6)
Total		$	(1.4)	$	(3.6)	$	(2.6)	$	(4.0)

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Segment Reporting (Narrative) (Details)	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Segment Reporting [Abstract]
Contribution of advertising revenue in consolidated revenue	92.00%	86.50%	88.60%	85.30%

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Fair Value Measurement (Narrative) (Details) (USD $) In Millions, unless otherwise specified	Jun. 28, 2012	Dec. 29, 2011
Fair Value Measurement [Abstract]
Cost method investments	$ 0.8	$ 0.2

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Condensed Consolidated Statements Of Income (Parenthetical) (USD $) In Millions, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 28, 2012	Jun. 30, 2011	Jun. 28, 2012	Jun. 30, 2011
Revenue from founding members	$ 10.2	$ 10.7	$ 20.0	$ 19.0
Costs to founding members/related party affiliates	1.0	0.7	1.7	1.2
Advertising Operating Cost [Member]
Costs to founding members/related party affiliates	1.0	0.7	1.7	1.2
Fathom Events Operating Cost [Member]
Costs to founding members/related party affiliates	1.2	2.8	3.2	4.8
Selling And Marketing Cost [Member]
Costs to founding members/related party affiliates	$ 0.2	$ 0.4	$ 0.4	$ 0.6

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The Company

6 Months Ended

Jun. 28, 2012

The Company [Abstract]

The Company

1.THE COMPANY

Description of Business

National CineMedia, Inc. (“NCM, Inc.”) was incorporated in Delaware as a holding company with the sole purpose of becoming a member and sole manager of National CineMedia, LLC (“NCM LLC”), a LLC owned by NCM, Inc., American Multi-Cinema, Inc. (“AMC”), a wholly owned subsidiary of AMC Entertainment, Inc. (“AMCE”), Regal Cinemas, Inc., a wholly owned subsidiary of Regal Entertainment Group (“Regal”) and Cinemark USA, Inc. (“Cinemark USA”), a wholly owned subsidiary of Cinemark Holdings, Inc. (“Cinemark”). The terms “NCM”, “the Company” or “we” shall, unless the context otherwise requires, be deemed to include the consolidated entity.The Company operates the largest digital in-theatre network in North America, allowing NCM to sell advertising and Fathom Events (the “Services”) under long-term exhibitor services agreements (“ESAs”) with AMC, Regal and Cinemark.AMC, Regal and Cinemark and their affiliates are referred to in this document as “founding members.”NCM LLC also provides the Services to certain third-party theatre circuits under “network affiliate” agreements, which expire at various dates.

At June 28, 2012, NCM LLC had 111,978,019 common membership units outstanding, of which 54,446,443 (48.6%) were owned by NCM, Inc., 22,113,150 (19.7%) were owned by Regal, 18,094,644 (16.2%) were owned by Cinemark and 17,323,782 (15.5%) were owned by AMC. The membership units held by the founding members are exchangeable into NCM, Inc. common stock on a one-for-one basis.

During the first quarter of 2012, the Company restructured Fathom Events to place more focus on the Fathom Consumer Events division.Based on historical and expected future trends the Company believes the Fathom Consumer Events division has greater future growth prospects and is more aligned with the movie exhibition business and the Company’s strategy of becoming a more powerful digital media platform.The Company continued to operate the Fathom Business Events division for a portion of the first quarter of 2012 to satisfy contractual obligations for events and will continue to execute business events on a periodic basis for existing long term Fathom clients, or regulated by the founding members or to support events staged for NCM’s major advertising clients.

Basis of Presentation

The Company has prepared the unaudited condensed consolidated financial statements and related notes of NCM, Inc. in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and the rules and regulations of the Securities and Exchange Commission (“SEC”).Accordingly, certain information and footnote disclosures typically included in an annual report have been condensed or omitted for this quarterly report.The balance sheet as of December 29, 2011 is derived from the audited financial statements of NCM, Inc.Therefore, the unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in the Company’s annual report on Form 10-K filed for the fiscal year ended December 29, 2011.

In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly in all material respects the financial position, results of operations and cash flows for all periods presented have been made.The Company’s business is seasonal and for this and other reasons operating results for interim periods may not be indicative of the Company’s full year results or future performance. As a result of the various related-party agreements discussed in Note 4-Related-Party Transactions, the operating results as presented are not necessarily indicative of the results that might have occurred if all agreements were with non-related third parties.

Estimates— The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include those related to the reserve for uncollectible accounts receivable, share-based compensation and income taxes. Actual results could differ from those estimates.

Reclassifications— Certain reclassifications of previously reported network, administrative and unallocated costs in segment reporting have been made to conform to the current year presentation.

Significant Accounting Policies

The Company’s annual financial statements included in Form 10-K filed for the fiscal year ended December 29, 2011 contain a complete discussion of the Company’s significant accounting policies.

Segment Reporting— Advertising is the principal business activity of the Company and is the Company’s reportable segment under the requirements of ASC 280, Segment Reporting.Fathom Consumer Events and Fathom Business Events are operating segments under ASC 280,but do not meet the quantitative thresholds for segment reporting. The Company does not evaluate its segments on a fully allocated cost basis, nor does the Company track segment assets separately.Therefore, the measure of segment operating income net of direct expenses presented herein is not prepared on the same basis as operating income in the consolidated statements of income and the results are not indicative of what segment results of operations would have been had it been operated on a fully allocated cost basis.The Company cautions that it would be inappropriate to assume that unallocated operating costs are incurred proportional to segment revenue or any directly identifiable segment expenses.Refer to Note 9-Segment Reporting.

Receivables— Bad debts are provided for using the allowance for doubtful accounts method based on historical experience and management’s evaluation of outstanding receivables at the end of the period. Receivables are written off when management determines amounts are uncollectible. Trade accounts receivable are uncollateralized and represent a large number of geographically dispersed debtors.At June 28, 2012, there were no advertising agency groups through which the Company sources national advertising revenue representing over 10% of the Company’s outstanding gross receivable balance. At December 29, 2011, there was one advertising agency group through which the Company sources national advertising revenue representing approximately 15% of the Company’s outstanding gross receivable balance; however, none of the individual contracts related to the advertising agency were more than 10% of advertising revenue. The collectability risk is reduced by dealing with large, national advertising agencies who have strong reputations in the advertising industry and clients with stable financial positions.

Share-Based Compensation—The Company issues two types of share-based compensation awards:stock options and non-vested (restricted) stock.Compensation expense of restricted stock is based on management’s projections and the probability of achievement of those expectations, which requires considerable judgment.A cumulative adjustment is recorded to share-based compensation expense in periods that management changes its estimate of the number of shares expected to vest.Ultimately, the Company adjusts the expense recognized to reflect the actual vested shares following the resolution of the performance conditions.Dividends are accrued quarterly on the restricted stock and are paid when the shares vest.Compensation cost of stock options is based on the estimated grant date fair value using the Black-Scholes option pricing model, which requires that the Company make estimates of various factors.Under the fair value recognition provisions of ASC 718 Compensation – Stock Compensation, the Company recognizes share-based compensation net of an estimated forfeiture rate, and therefore only recognizes compensation cost for those shares expected to vest over the requisite service period of the award.During the three and six months ended June 28, 2012, 7,663 and 202,762 stock options were exercised at a weighted average exercise price of $13.64 and $15.20 per share, respectively.During the three and six months ended June 28, 2012, 0 and 439,738 shares of restricted stock vested upon the satisfaction of performance conditions, respectively.

Consolidation— NCM, Inc. consolidates the accounts of NCM LLC under the provision of ASC 810 Consolidation.Under ASC 810, a managing member of a limited liability company (“LLC”) is presumed to control the LLC, unless the non-managing members have the right to dissolve the entity or remove the managing member without cause, or if the non-managing members have substantive participating rights.The non-managing members of NCM LLC do not have either dissolution rights or removal rights.NCM, Inc. has evaluated the provisions of the NCM LLC membership agreement and has concluded that the various rights of the non-managing members are not substantive participation rights under ASC 810, as they do not limit NCM, Inc.’s ability to make decisions in the ordinary course of business.

The table below presents the changes in NCM, Inc.’s equity resulting from net income attributable to NCM, Inc. and transfers to or from noncontrolling interests (in millions):

	Six Months Ended
	June 28, 2012		June 30, 2011
Net (loss) income attributable to NCM, Inc.	$	(2.8)	$	8.0
Subsidiary equity issued (returned) for purchase of intangible asset		4.9		(2.7)
Income tax and other impacts of subsidiary ownership changes		(2.6)		1.0
Change from net income attributable to NCM, Inc. and transfers from noncontrolling interests	$	(0.5)	$	6.3

Recent Accounting Pronouncements

The Company has considered all recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its condensed consolidated financial statements.

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Segment Reporting (Tables)

6 Months Ended

Jun. 28, 2012

Segment Reporting [Abstract]

Schedule Of Segment Operating Income

	Quarter Ended June 28, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	101.3	$	8.8	$	-	$	110.1
Operating costs		24.2		6.5		5.2		35.9
Selling and marketing costs		13.9		1.0		0.6		15.5
Administrative and other costs		1.1		0.2		7.1		8.4
Depreciation and amortization		-		-		5.0		5.0
Operating income (loss)	$	62.1	$	1.1	$	(17.9)	$	45.3

	Quarter Ended June 30, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	98.6	$	15.4	$	-	$	114.0
Operating costs		20.7		10.7		4.8		36.2
Selling and marketing costs		12.2		2.0		0.7		14.9
Administrative and other costs		0.7		0.2		7.5		8.4
Depreciation and amortization		-		-		4.3		4.3
Operating income (loss)	$	65.0	$	2.5	$	(17.3)	$	50.2

	Six Months Ended June 28, 2012 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	167.6	$	21.6	$	-	$	189.2
Operating costs		44.7		15.5		10.2		70.4
Selling and marketing costs		25.8		2.8		1.4		30.0
Administrative and other costs		1.4		0.4		14.8		16.6
Depreciation and amortization		-		-		9.9		9.9
Operating income (loss)	$	95.7	$	2.9	$	(36.3)	$	62.3

	Six Months Ended June 30, 2011 (in millions)
	Advertising		Fathom Events and Other		Network, Administrative and Unallocated Costs		Consolidated
Revenue	$	157.7	$	27.1	$	-	$	184.8
Operating costs		36.3		18.3		9.7		64.3
Selling and marketing costs		23.8		4.1		1.6		29.5
Administrative and other costs		1.4		0.4		15.1		16.9
Depreciation and amortization		-		-		8.9		8.9
Operating income (loss)	$	96.2	$	4.3	$	(35.3)	$	65.2

Summary Of Revenue by Category

	Quarter Ended June 28, 2012		Quarter Ended June 30, 2011		Six Months Ended June 28, 2012		Six Months Ended June 30, 2011
National advertising revenue	$	71.9	$	67.7	$	117.5	$	106.0
Founding member advertising revenue from beverage concessionaire agreements		10.1		10.7		19.9		18.9
Local advertising revenue		19.3		20.2		30.2		32.8
Fathom Consumer revenue		8.5		12.1		18.1		20.0
Fathom Business revenue		0.3		3.3		3.5		7.1
Total revenue	$	110.1	$	114.0	$	189.2	$	184.8

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Borrowings (Narrative) (Details) (USD $) In Millions, unless otherwise specified	0 Months Ended	6 Months Ended			6 Months Ended		6 Months Ended				6 Months Ended		6 Months Ended
	Apr. 27, 2012	Jun. 28, 2012	Jun. 30, 2011	Dec. 29, 2011	Jun. 28, 2012 Due December 31, 2014 [Member]	Apr. 27, 2012 Due April 27, 2017 [Member]	Jun. 28, 2012 Term Loan [Member]		Dec. 29, 2011 Term Loan [Member]		Jun. 28, 2012 Senior Unsecured Notes [Member]	Dec. 29, 2011 Senior Unsecured Notes [Member]	Jun. 28, 2012 Senior Secured Notes [Member]	Jun. 28, 2012 Maximum [Member]	Jun. 28, 2012 LIBOR [Member] Due April 27, 2017 [Member]	Jun. 28, 2012 LIBOR [Member] Term Loan [Member]	Mar. 31, 2011 LIBOR [Member] Term Loan [Member]	Jun. 28, 2012 Base Rate [Member] Due April 27, 2017 [Member]	Jun. 28, 2012 Base Rate [Member] Term Loan [Member]	Mar. 31, 2011 Base Rate [Member] Term Loan [Member]
Debt Instrument [Line Items]
Amount of revolving credit facility		$ 119.0			$ 14.0	$ 105.0
Outstanding debt		839.0		794.0			225.0	[1]	550.0	[1]	200.0	200.0	400.0
Unused line fee, percent		0.50%
Maturity date					Dec. 31, 2014		Feb. 13, 2015	[1]			Jul. 15, 2021		Apr. 15, 2022
Increase in basis point of revolver portion		0.0075
Weighted-average interest rate on revolver, percent		1.74%
Basis spread on variable rate, percent															2.25%	1.50%	1.75%	1.25%	0.50%	0.75%
Effective interest rate							1.97%
Repayments of borrowings	325.0	421.0	70.2
Senior secured leverage ratio		2.9												6.5
Write off of deferred debt issuance costs		$ 2.5
Date of first required interest payment											Jan. 15, 2012		Oct. 15, 2012
Term loam, fixed interest rate							6.484%
Stated Interest Rate											7.875%		6.00%

[1] The interest rates on the revolver and term loan are described below.

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The Company (Policy)

6 Months Ended

Jun. 28, 2012

The Company [Abstract]

Basis Of Presentation

Basis of Presentation

The Company has prepared the unaudited condensed consolidated financial statements and related notes of NCM, Inc. in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and the rules and regulations of the Securities and Exchange Commission (“SEC”).Accordingly, certain information and footnote disclosures typically included in an annual report have been condensed or omitted for this quarterly report.The balance sheet as of December 29, 2011 is derived from the audited financial statements of NCM, Inc.Therefore, the unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in the Company’s annual report on Form 10-K filed for the fiscal year ended December 29, 2011.

In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly in all material respects the financial position, results of operations and cash flows for all periods presented have been made.The Company’s business is seasonal and for this and other reasons operating results for interim periods may not be indicative of the Company’s full year results or future performance. As a result of the various related-party agreements discussed in Note 4-Related-Party Transactions, the operating results as presented are not necessarily indicative of the results that might have occurred if all agreements were with non-related third parties.

Estimates

Estimates— The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include those related to the reserve for uncollectible accounts receivable, share-based compensation and income taxes. Actual results could differ from those estimates.

Reclassifications

Reclassifications— Certain reclassifications of previously reported network, administrative and unallocated costs in segment reporting have been made to conform to the current year presentation.

Segment Reporting

Segment Reporting— Advertising is the principal business activity of the Company and is the Company’s reportable segment under the requirements of ASC 280, Segment Reporting.Fathom Consumer Events and Fathom Business Events are operating segments under ASC 280,but do not meet the quantitative thresholds for segment reporting. The Company does not evaluate its segments on a fully allocated cost basis, nor does the Company track segment assets separately.Therefore, the measure of segment operating income net of direct expenses presented herein is not prepared on the same basis as operating income in the consolidated statements of income and the results are not indicative of what segment results of operations would have been had it been operated on a fully allocated cost basis.The Company cautions that it would be inappropriate to assume that unallocated operating costs are incurred proportional to segment revenue or any directly identifiable segment expenses.Refer to Note 9-Segment Reporting.

Receivables

Receivables— Bad debts are provided for using the allowance for doubtful accounts method based on historical experience and management’s evaluation of outstanding receivables at the end of the period. Receivables are written off when management determines amounts are uncollectible. Trade accounts receivable are uncollateralized and represent a large number of geographically dispersed debtors.At June 28, 2012, there were no advertising agency groups through which the Company sources national advertising revenue representing over 10% of the Company’s outstanding gross receivable balance. At December 29, 2011, there was one advertising agency group through which the Company sources national advertising revenue representing approximately 15% of the Company’s outstanding gross receivable balance; however, none of the individual contracts related to the advertising agency were more than 10% of advertising revenue. The collectability risk is reduced by dealing with large, national advertising agencies who have strong reputations in the advertising industry and clients with stable financial positions.

Share-Based Compensation

Share-Based Compensation—The Company issues two types of share-based compensation awards:stock options and non-vested (restricted) stock.Compensation expense of restricted stock is based on management’s projections and the probability of achievement of those expectations, which requires considerable judgment.A cumulative adjustment is recorded to share-based compensation expense in periods that management changes its estimate of the number of shares expected to vest.Ultimately, the Company adjusts the expense recognized to reflect the actual vested shares following the resolution of the performance conditions.Dividends are accrued quarterly on the restricted stock and are paid when the shares vest.Compensation cost of stock options is based on the estimated grant date fair value using the Black-Scholes option pricing model, which requires that the Company make estimates of various factors.Under the fair value recognition provisions of ASC 718 Compensation – Stock Compensation, the Company recognizes share-based compensation net of an estimated forfeiture rate, and therefore only recognizes compensation cost for those shares expected to vest over the requisite service period of the award.During the three and six months ended June 28, 2012, 7,663 and 202,762 stock options were exercised at a weighted average exercise price of $13.64 and $15.20 per share, respectively.During the three and six months ended June 28, 2012, 0 and 439,738 shares of restricted stock vested upon the satisfaction of performance conditions, respectively.

Consolidation

Consolidation— NCM, Inc. consolidates the accounts of NCM LLC under the provision of ASC 810 Consolidation.Under ASC 810, a managing member of a limited liability company (“LLC”) is presumed to control the LLC, unless the non-managing members have the right to dissolve the entity or remove the managing member without cause, or if the non-managing members have substantive participating rights.The non-managing members of NCM LLC do not have either dissolution rights or removal rights.NCM, Inc. has evaluated the provisions of the NCM LLC membership agreement and has concluded that the various rights of the non-managing members are not substantive participation rights under ASC 810, as they do not limit NCM, Inc.’s ability to make decisions in the ordinary course of business.

Recent Accounting Pronouncements

Recent Accounting Pronouncements

The Company has considered all recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its condensed consolidated financial statements.