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Significant Accounting Policies (Policies)
12 Months Ended
Dec. 31, 2019
Accounting Policies [Abstract]  
Revenue from Contract with Customer [Policy Text Block]
p) Revenue recognition
 
On
January 1, 2018,
the Company adopted ASC Topic
606,
“Revenue from Contracts with Customers”, applying the modified retrospective method. The adoption didn’t result in a material adjustment to the Company’s accumulated deficit as of
January 1, 2018.
 
In accordance with ASC Topic
606,
revenues are recognized when control of the promised goods or services is transferred to the Company’s customers, in an amount that reflects the consideration the Company expects to be entitled to in exchange for those goods or services. In determining when and how much revenue is recognized from contracts with customers, the Company performs the following
five
-step analysis: (
1
) identify the contract(s) with a customer; (
2
) identify the performance obligations in the contract; (
3
) determine the transaction price; (
4
) allocate the transaction price to the performance obligations in the contract; (
5
) recognize revenue when (or as) the entity satisfies a performance obligation.
 
Multiple performance obligations included in the Company’s contracts with customers for the distribution of the right to use search engine marketing service are neither capable of being distinct, that is, can benefit the customer on its own or together with other readily available resources, nor is distinct within the context of the contract, that is, the promise to transfer the service separately identifiable from other promises in the contract.
 
The Company’s contract with customers do
not
include significant financing component and any variable consideration.
 
Advance from customers related to unsatisfied performance obligations are generally refundable. Refund of advance from customers was insignificant for both the years ended
December 31, 2019
and
2018.
 
The Company does
not
believe that significant management judgements are involved in revenue recognition, but the amount and timing of the Company’s revenues could be different for any period if management made different judgments or utilized different estimates. Generally, the Company recognizes revenue under ASC Topic
606
for each type of its performance obligation either over time or at a point in time as follows:
 
Online advertising placement service/TV advertising service
 
For online advertising placement service contracts and TV advertising service contracts that are established based on a fixed price scheme with the related advertisement placements obligation, the Company provides advertisement placements in specified locations on the Company’s advertising portals for agreed periods and/or place the advertisements onto the Company’s purchased advertisement time during specific TV programs for agreed periods. Revenue is recognized ratably over the period the advertising is provided and, as such, the Company considers the services to have been delivered (“over time”).
 
Sales of effective sales lead information
 
For advertising contracts related to purchase of effective sales lead information, revenue is recognized based on a fixed price per sales lead and the quantity of effective sales lead, when information is delivered and accepted by customers (“point in time”).
 
Search engine marketing and data service
 
Revenue from search engine marketing and data services is recognized on a monthly basis based on the direct cost consumed through search engines for providing such services with a premium (“over time”). The Company recognizes the revenue on a gross basis, because the Company determines that it is a principal in the transaction who control the goods or services before they are transferred to the customers.
 
Technical services
 
Revenues generated from providing internet advertising data analysis and management related technical services
was recognized upon completion of the service performance obligation, when the Company had the enforceable right to the payment of the service delivered to the customers
(“point in time”)
.
 
Sales of software
 
For software sales revenue generated for the year ended
December 31, 2019,
revenue was recognized
upon control of the promised goods was transferred to the customer
 and the Company has
no
performance obligation after the delivery (“point in time”)
.
 
The following tables present the Company’s revenues disaggregated by products and services and timing of revenue recognition:
 
    Year Ended December 31,
    2019   2018
    US$(’000)   US$(’000)
Internet advertising and related data and technical service        
--distribution of the right to use search engine marketing service    
41,361
     
47,423
 
--online advertising placements    
14,552
     
9,094
 
--sales of effective sales lead information    
255
     
494
 
--Technical services    
710
     
14
 
TV advertising service    
-
     
121
 
Software sales    
1,202
     
-
 
Total revenues   $
58,080
    $
57,146
 
 
    Year Ended December 31,
    2019   2018
    US$(’000)   US$(’000)
         
Revenue recognized over time    
55,913
     
56,652
 
Revenue recognized at a point in time    
2,167
     
494
 
Total revenues   $
58,080
    $
57,146
 
 
Contract costs
 
For the years ended
December 31, 2019
and
2018,
the Company did
not
have any significant incremental costs of obtaining contracts with customers incurred and/or costs incurred in fulfilling contracts with customers, that shall be recognized as an asset and amortized to expenses in a pattern that matches the timing of the revenue recognition of the related contract.
 
Contract balances
 
The Company evaluates overall economic conditions, its working capital status and customer specific credit and negotiates the payment terms of a contract with individual customer on a case by case basis in its normal course of business.
 
Advances received from customers related to unsatisfied performance obligations are recoded as contract liabilities (advance from customers), which will be realized as revenues upon the satisfaction of performance obligations through the transfer of related promised goods and services to customers.
 
For contracts without a full or any advance payments required, the Company bills the customers any unpaid contract price immediately upon satisfaction of the related performance obligations when revenue is recognized.
 
The Company does
not
have any contract assets (unbilled receivables) since revenue is recognized when control of the promised goods or services is transferred and the payment from customers is
not
contingent on a future event.
 
The Company’s contract liabilities primarily consist of advance from customers related to unsatisfied performance obligations in relation to online advertising placement service and distribution of the right to use search engine marketing service. All contract liabilities are expected to be recognized as revenue within
one
year. The table below summarized the movement of the Company’s contract liabilities for the
two
years ended
December 31, 2019:
 
    Contract liabilities
    US$(’000)
     
Balance as of January 1, 2018    
3,559
 
Exchange translation adjustment    
(171
)
Revenue recognized from beginning contract liability balance    
(3,338
)
Advances received from customers related to unsatisfied performance obligations    
1,011
 
Balance as of December 31, 2018    
1,061
 
Exchange translation adjustment    
(17
)
Revenue recognized from beginning contract liability balance    
(1,027
)
Advances received from customers related to unsatisfied performance obligations    
1,989
 
Balance as of December 31, 2019    
2,006
 
 
For the years ended
December 31, 2019
and
2018,
there is
no
revenue recognized from performance obligations that were satisfied in prior periods.
 
Transaction price allocated to remaining performance obligation
 
The Company has elected to apply the practical expedient in paragraph ASC Topic
606
-
10
-
50
-
14
and did
not
disclose the information related to transaction price allocated to the performance obligations that are unsatisfied or partially unsatisfied as of
December 31, 2019
and
2018,
because all performance obligations of the Company’s contracts with customers have an original expected duration of
one
year or less.
Basis of Accounting, Policy [Policy Text Block]
a) Basis of presentation
 
The consolidated financial statements are prepared and presented in accordance with generally accepted accounting principles in the United States of America (“U.S. GAAP”).
Going Concern [Policy Text Block]
b) Going concern
 
The Company incurred operating losses and had negative operating cash flows and
may
continue to incur operating losses and generate negative cash flows as the Company implements its future business plan. The Company’s net loss attributable to stockholders for the year ended
December 31, 2019
was approximately
US$1.26
million, compared with approximately
US$14.03
million for the year ended
December 31, 2018.
As of
December 31, 2019,
the Company has cash and cash equivalents of approximately
US$1.60
million and net cash used in operating activities during the year ended
December 31, 2019
was approximately
US$4.31
million.
 
The Company does
not
currently have sufficient cash or commitments for financing to sustain its operation for the
twelve
months from the issuance date of these financial statements. The Company plans to optimize its internet resources cost investment strategy to improve the gross profit margin of its core business and to further strengthen the accounts receivables collection management and negotiate with vendors for more favorable payment terms, all of which will help to substantially increase the cashflows from operations. However, the COVID-
19
outbreak incurred in the
first
fiscal quarter of
2020
in the PRC has had and
may
continue to have an adverse effect on the Company’s business operations and cashflows. If the Company fails to achieve these goals, the Company
may
need additional financing to execute its business plan. If additional financing is required, the Company cannot predict whether this additional financing will be in the form of equity, debt, or another form, and the Company
may
not
be able to obtain the necessary additional capital on a timely basis, on acceptable terms, or at all. In the event that financing sources are
not
available, or that the Company is unsuccessful in increasing its gross profit margin and reducing operating losses, the Company
may
be unable to implement its current plans for expansion, repay debt obligations or respond to competitive pressures, any of which would have a material adverse effect on the Company’s business, prospects, financial condition and results of operations. These factors raise substantial doubt about the Company's ability to continue as a going concern within
one
year after the date that the financial statements are issued.
 
The consolidated financial statements as of
December 31, 2019
have been prepared under the assumption that the Company will continue as a going concern, which contemplates, among other things, the realization of assets and the satisfaction of liabilities in the normal course of business over a reasonable period of time. The Company's ability to continue as a going concern is dependent upon its uncertain ability to increase gross profit margin and reduce operating loss from its core business and/or obtain additional equity and/or debt financing. The accompanying financial statements as of
December 31, 2019
do
not
include any adjustments that might result from the outcome of these uncertainties. If the Company is unable to continue as a going concern, it
may
have to liquidate its assets and
may
receive less than the value at which those assets are carried on the financial statements.
Consolidation, Policy [Policy Text Block]
c) Principles of consolidation
 
The consolidated financial statements include the accounts of all the subsidiaries and VIEs of the Company. All transactions and balances between the Company and its subsidiaries and VIEs have been eliminated upon consolidation.
Use of Estimates, Policy [Policy Text Block]
d) Use of estimates
 
The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the related disclosure of contingent assets and liabilities at the date of these consolidated financial statements, and the reported amounts of revenue and expenses during the reporting period. The Company continually evaluates these estimates and assumptions based on the most recently available information, historical experience and various other assumptions that the Company believes to be reasonable under the circumstances. Since the use of estimates is an integral component of the financial reporting process, actual results could differ from those estimates.
Foreign Currency Transactions and Translations Policy [Policy Text Block]
e) Foreign currency translation and transactions
 
The Company conducts substantially all of its operations through its PRC operating subsidiaries and VIEs, PRC is the primary economic environment in which the Company operates. For financial reporting purposes, the financial statements of the Company’s PRC operating subsidiaries and VIEs, which are prepared using the functional currency of the PRC, Renminbi (“RMB”), are translated into the Company’s reporting currency, the United States Dollar (“U.S. dollar”). Assets and liabilities are translated using the exchange rate at each balance sheet date. Revenue and expenses are translated using average rates prevailing during each reporting period, and stockholders’ equity is translated at historical exchange rates. Adjustments resulting from the translation are recorded as a separate component of accumulated other comprehensive income in stockholders’ equity.
 
Transactions denominated in currencies other than the functional currency are translated into the functional currency at the exchange rates prevailing at the dates of the transactions. The resulting exchange differences are included in the determination of net loss of the consolidated statements of operations and comprehensive loss for the respective periods.
 
The exchange rates used to translate amounts in RMB into US$ for the purposes of preparing the consolidated financial statements are as follows:
 
    As of December 31,
    2019   2018
Balance sheet items, except for equity accounts    
6.9762
     
6.8632
 
 
    Year Ended December 31,
    2019   2018
Items in the statements of operations and comprehensive loss    
6.8985
     
6.6174
 
 
No
representation is made that the RMB amounts could have been or could be converted into US$ at the above rates.
Cash and Cash Equivalents, Policy [Policy Text Block]
f) Cash and cash equivalents
 
Cash and cash equivalents consist of cash on hand and bank deposits, which are unrestricted as to withdrawal and use. The Company considers all highly liquid investments with original maturities of
three
months or less at the time of purchase to be cash equivalents. As of
December 31, 2018,
the Company’s cash and cash equivalents also included an approximately
US$0.03
million term deposit placed as a collateral for the Company’s short-term bank loan for a
one
-year period, which matured in
October 2019.
Accounts Receivable [Policy Text Block]
g) Accounts receivable, net
 
Accounts receivable are recorded at net realizable value consisting of the carrying amount less an allowance for uncollectible accounts as needed. The allowance for doubtful accounts is the Company’s best estimate of the amount of probable credit losses in the Company’s existing accounts receivable. The Company determines the allowance based on aging data, historical collection experience, customer specific facts and economic conditions. Account balances are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. The Company did
not
have any off-balance-sheet credit exposure relating to its customers, suppliers or others. For the years ended
December 31, 2019
and
2018,
the Company recorded approximately
US$2.34
million and
US$0.76
million of allowances for doubtful accounts against its accounts receivable, respectively. For the year ended
December 31, 2019,
the Company also charged off approximately
US$2.5
million account receivable balances
against the related allowance for doubtful accounts due to collection of these balances were considered remote
.
Investment, Policy [Policy Text Block]
h) Long-term investments
 
Equity method investments
 
The Company accounts for its investments in entities in which the Company can exercise significant influence but does
not
own a majority equity interest or control under the equity method of accounting in accordance with ASC Topic
323
“Investments-Equity Method and Joint Ventures”. An investment (direct or indirect) of
20%
or more of the voting stock shall lead to a presumption that in the absence of predominate evidence to the contrary an investor has the ability to exercise significant influence over an investee. Under the equity method of accounting, an investee company’s accounts are
not
reflected within the Company’s consolidated balance sheets and statements of operations and comprehensive loss; however, the Company’s pro-rata share of the income or losses of the investee company is included in the consolidated statements of operations and comprehensive loss. The Company’s carrying value (including advance to the investee) in equity method investee companies is recorded as “Long-term investments” in the Company’s consolidated balance sheets.
 
When the Company’s carrying value in an equity method investee company is reduced to zero,
no
further losses are recorded in the Company’s consolidated financial statements unless the Company guaranteed obligations of the investee company or has committed additional funding. When the investee company subsequently reports income, the Company will
not
record its share of such income until it equals the amount of its share of losses
not
previously recognized.
 
The Company assesses its equity method investments for other-than-temporary impairment in accordance with ASC
323
-
10
-
35
-
31
through
35
-
32A,
evidence of loss in value might include, but would
not
necessarily be limited to, absence of an ability to recover the carrying amount of the investment or inability of the investee to sustain an earnings capacity that would justify the carrying amount of the investment. The impairment to be recognized is measured by the amount by which the carrying value exceed its fair value.
 
For the years ended
December 31, 2019
and
2018,
no
other-than temporary impairment loss was recorded associated with the Company’s equity method investments.
 
Investments in equity securities and other ownership interests
 
The Company’s investments in equity securities and other ownership interests (except those accounted for under the equity method of accounting or those that resulted in consolidation of the investee), i.e. investments in investee companies that are
not
consolidated, and over which the Company does
not
exercise significant influence, are accounted for in accordance with ASC Topic
321:
“Investments-Equity securities”. The Company generally owns less than
20%
interest in the voting securities of these investee companies. In accordance with ASC
321
-
10
-
35
-
2,
the Company chooses to measure these investments which do
not
have readily determinable fair values at cost minus impairment, if any, plus or minus changes resulting from observable price changes in orderly transactions for the identical or a similar investment of the Company and records the carrying value of these investments as “Long-term investments” in the Company’s consolidated balance sheets.
 
In accordance with ASC
321
-
10
-
35
-
3,
the Company writes down the carrying value of these investments to its fair value if a qualitative assessment indicates that the investment is impaired, and the fair value of the investment is less than its carrying value, as determined using the guidance in ASC
321
-
10
-
35
-
2.
 
For the years ended
December 31, 2019
and
2018,
the Company recorded approximately US$nil and
US$0.45
million of impairment loss, respectively, associated with its investments in other ownership interests that are
not
accounted for under the equity method of accounting.
Property, Plant and Equipment, Policy [Policy Text Block]
i) Property and equipment, net
 
Property and equipment are recorded at cost less accumulated depreciation/amortization. Depreciation/amortization is calculated on the straight-line method after taking into account their respective estimated residual values over the following estimated useful lives:
 
Leasehold improvements (years)  
 
3
 
Vehicles (years)  
 
5
 
Office equipment (years)  
3
-
5
Electronic devices (years)  
 
5
 
 
Depreciation expenses are included in sales and marketing expenses, general and administrative expenses and research and development expenses. Leasehold improvements are amortized over the lesser of the lease term or estimated useful life.
 
When property and equipment are retired or otherwise disposed of, resulting gain or loss is included in net income or loss in the period of disposition. Maintenance and repairs which do
not
improve or extend the expected useful lives of the assets are charged to expenses as incurred, whereas the cost of renewals and betterments that extend the useful life of the assets are capitalized as additions to the related assets.
Intangible Assets, Finite-Lived, Policy [Policy Text Block]
j) Intangible assets, net
 
The Company accounted for cost related to internal-used software in accordance with ASC Topic
350
-
40
“Intangibles-Goodwill and Other-Internal-Use Software”. Internal-use software is initially recorded at cost and amortized on a straight-line basis over the estimated useful economic life of
2
to
10
years.
Impairment or Disposal of Long-Lived Assets, Including Intangible Assets, Policy [Policy Text Block]
k) Impairment of long-lived assets
 
In accordance with ASC
360
-
10
-
35,
long-lived assets, which include tangible long-lived assets and intangible long-lived assets, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset
may
not
be recoverable. Recoverability of long-lived assets to be held and used is measured by a comparison of the carrying amount of the asset to the estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its estimated future undiscounted cash flows, an impairment loss is recognized for the difference between the carrying amount of the asset and its fair value.
 
For the years ended
December 31, 2019
and
2018,
the Company recognized US$nil and
US$3.33
million impairment loss associated with its intangible assets, respectively. See Note
3
(o) for detailed disclosures about the valuation techniques and inputs used in the fair value measurement for the Company’s intangible assets.
Goodwill and Intangible Assets, Goodwill, Policy [Policy Text Block]
l) Goodwill
 
Goodwill represents the excess of the purchase price over the fair value of the identifiable assets and liabilities acquired as a result of the Company's acquisitions of interests in its consolidated VIEs.
 
Goodwill is
not
depreciated or amortized but is tested for impairment at the reporting unit level at least on an annual basis, and between annual tests when an event occurs, or circumstances change that could indicate that the asset might be impaired. The Company adopted ASU
2017
-
04,
“Intangibles-Goodwill and Other (Topic
350
)-Simplifying the Test for Goodwill Impairment”, which eliminated step
2
of the goodwill impairment test. As a result, the Company performs its annual or interim goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount, and recognizes the goodwill impairment loss for the amount that the carrying amount of a reporting unit, including goodwill, exceeds its fair value, limited to the total amount of goodwill allocated to that reporting unit. In accordance with ASC
350
-
20
-
35
-
31,
if goodwill and another asset (or asset group) of a reporting unit are tested for impairment at the same time, the other asset (or asset group) shall be tested for impairment before goodwill. If the other asset (or asset group) was impaired, the impairment loss would be recognized prior to goodwill being test for impairment.
 
Application of a goodwill impairment test requires significant management judgments. The judgments in estimating the fair value of reporting units includes estimating future cash flows, determining appropriate discount rates and making other assumptions. Changes in these estimates and assumptions could materially affect the determination of fair value for each reporting unit.
 
For the year ended
December 31, 2018,
after assessing the events or circumstances as described in ASC
350
-
20
-
35
-
3C
(a) through (g), the Company determined that it was more likely than
not
that the fair value of its internet advertising and data services reporting unit was less than its carrying amount. As a result, the Company performed interim goodwill impairment test as of
June 30, 2018
and recognized an approximately
US$5.21
million of goodwill impairment loss associated with this reporting unit, which was equal to the remaining carrying amount of the Company’s goodwill as of
June 30, 2018.
See Note
3
(o) for detailed disclosures about the valuation techniques and inputs used in the fair value measurement for the Company’s goodwill.
Changes in a Parent's Ownership Interest While the Parent Retains Controlling Interest in Its Subsidiary, Policy [Policy Text Block]
m) Changes in a parent’s ownership interest while the parent retains its controlling financial interest in its subsidiary
 
The Company accounted for changes in a parent’s ownership interest while the parent retains its controlling financial interest in its subsidiary in accordance with ASC Topic
810
“Consolidation”, subtopic
10,
which requires the transaction be accounted for as an equity transaction. Therefore,
no
gain or loss shall be recognized in the Company’s consolidated statements of operations and comprehensive loss. The carrying amount of the noncontrolling interest shall be adjusted to reflect the change in its ownership interest in the subsidiary. Any difference between the fair value of the consideration received or paid and the amount by which the noncontrolling interest is adjusted shall be recognized in equity attributable to the parent and reallocated the subsidiary’s accumulated comprehensive income, if any, among the parent and the noncontrolling interest through an adjustment to the parent’s equity.
 
The Company acquired the remaining
49%
equity interest in Chuang Fu Tian Xia in
May 2018
and accounted for this transaction as an equity transaction with
no
gain or loss recognized in the consolidated statements of operations and comprehensive loss for the year ended
December 31, 2018.
The difference between the cash consideration paid and the amount by which the noncontrolling interest was adjusted to reflect the change in its ownership interest in the VIE of approximately
US$1.81
million and a reallocation of Chuang Fu Tian Xia’s accumulated comprehensive loss of approximately
US$0.03
million were recognized as losses in equity attributable to the Company included in additional paid-in capital for the year ended
December 31, 2018.
Noncontrolling Interest [Policy Text Block]
n) Noncontrolling interest
 
The Company accounts for noncontrolling interest in accordance with ASC Topic
810
-
10
-
45,
which requires the Company to present noncontrolling interests as a separate component of total shareholders’ equity on the consolidated balance sheet and the consolidated net income/(loss) attributable to the parent and the noncontrolling interest be clearly identified and presented on the face of the consolidated statement of operations and comprehensive loss. ASC Topic
810
-
10
-
45
also requires that losses attributable to the parent and the noncontrolling interest in a subsidiary be attributed to those interests even if it results in a deficit noncontrolling interest balance.
Fair Value Measurement, Policy [Policy Text Block]
o) Fair value
 
The Company’s financial instruments primarily consist of cash and cash equivalents, accounts receivable and accounts payable. The carrying values of these financial instruments approximate fair values due to their short maturities.
 
ASC Topic
820
"Fair Value Measurement and Disclosures," defines fair value as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. This topic also establishes a fair value hierarchy which requires classification based on observable and unobservable inputs when measuring fair value. There are
three
levels of inputs that
may
be used to measure fair value:
 
Level
1
- Quoted prices in active markets for identical assets or liabilities.
 
Level
2
- Observable inputs other than Level
1
prices such as quoted prices for similar assets or liabilities; quoted prices in markets that are
not
active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.
 
Level
3
- Unobservable inputs that are supported by little or
no
market activity and that are significant to the fair value of the assets or liabilities.
 
Determining which category an asset or liability falls within the hierarchy requires significant judgment. The Company evaluates its hierarchy disclosures each quarter.
 
Liabilities measured at fair value on a recurring basis by level within the fair value hierarchy as of
December 31, 2019
and
2018
is as follows:
 
        Fair value measurement at reporting date using
   
 
As of
December 31, 2019
  Quoted Prices
in Active Markets
for Identical Assets/Liabilities
(Level 1)
  Significant
Other
Observable Inputs
(Level 2)
  Significant
Unobservable
Inputs
(Level 3)
   
US$(’000)
 
US$(’000)
 
US$(’000)
 
US$(’000)
                             
Warrant liabilities    
107
 
 
-
   
-
 
   
107
 
 
        Fair value measurement at reporting date using
   
 
As of
December 31, 2018
  Quoted Prices
in Active Markets
for Identical Assets/Liabilities
(Level 1)
  Significant
Other
Observable Inputs
(Level 2)
  Significant
Unobservable
Inputs
(Level 3)
   
US$(’000)
 
US$(’000)
 
US$(’000)
 
US$(’000)
                             
Warrant liabilities    
606
 
 
-
   
-
 
   
606
 
 
Significant unobservable inputs utilized to determine the fair value of the Company’s warrant liabilities was disclosed in Note
16.
 
The Company’s intangible assets and goodwill are measured at fair value on a nonrecurring basis and they are recorded at fair value only when impairment is recognized.
 
For the year ended
December 31, 2018,
when the Company identified that events or changes in circumstances indicated its intangible assets and goodwill might be impaired, the Company determined the fair value of the related intangible assets and goodwill using income approach. The following table summarized the related quantitative information about the Company’s Level
3
fair value measurements, which utilized significant unobservable internally-developed inputs:
 
    Valuation techniques   Unobservable inputs   Value/Range of Inputs
             
   
Remaining useful life (years)
 
 
7.75
 
Intangible assets  
Multi-period Excess Earning
 
Discount rate
 
 
24%
 
   
 
 
Contributory asset charge
 
8.9%
-
24%
                 
   
Base projection period (years)
 
 
5
 
Goodwill  
Discounted Cash Flow
 
Discount rate
 
 
20%
 
   
 
 
Terminal growth rate
 
 
3.50%
 
Cost of Goods and Service [Policy Text Block]
q) Cost of revenues
 
Cost of revenues primarily includes the cost of internet advertising related resources, TV advertising time slots and other technical services purchased from
third
parties and other direct cost associated with providing services.
Advertising Cost [Policy Text Block]
r) Advertising costs
 
Advertising costs for the Company’s own brand building are
not
includable in cost of revenues, they are expensed when incurred and are included in “sales and marketing expenses” in the statement of operations and comprehensive loss. For the years ended
December 31, 2019
and
2018,
advertising expenses for the Company’s own brand building were approximately US$
nil
and
US$1.10
million, respectively.
Research and Development Expense, Policy [Policy Text Block]
s) Research and development expenses
 
The Company accounts for expenses for the enhancement, maintenance and technical support to the Company’s Internet platforms and intellectual properties that are used in its daily operations in research and development expenses. Research and development costs are charged to expense when incurred. Expenses for research and development for the years ended
December 31, 2019
and
2018
were approximately
US$0.87
million and
US$0.93
million, respectively.
Lessee, Leases [Policy Text Block]
t) Lease
 
On
January 1, 2019,
the Company adopted ASC Topic
842,
“Lease”, applying the optional transition method in accordance with ASU
No.
2018
-
11,
which permitted the Company to change its date of initial application to the beginning of the period of the adoption of ASC Topic
842
(i.e.
January 1, 2019)
and recognize the effects of applying ASC Topic
842
as a cumulative-effect adjustment to retained earnings as of
January 1, 2019,
and remain applying ASC Topic
840
in the comparative periods. The adoption of ASC Topic
842
didn’t result in a material adjustment to the Company’s accumulated deficit as of
January 1, 2019.
 
The Company leases
two
offices in the PRC from unrelated
third
parties during its normal course of business, of which
one
office is used as the Company’s principle executive office in Beijing, the other is used as the Company’s office in Hubei. Other than these, the Company does
not
have any other contract that is or contains a lease under ASC Topic
842.
 
The Company’s lease contracts do
not
contain any option for the Company to extend or terminate the lease, and do
not
contain the option for the Company to purchase the underlying assets. Based on the noncancelable lease period in the contract, the Company considers contract-based, asset-based, market-based and entity-based factors to determine the term over which it is reasonably certain to extend the lease, and then determine the lease term of each contract, which is
2
-
3
years.
 
The Company’s lease contracts only contain fixed lease payments and do
not
contain any residual value guarantee. The lease payments of the Company’s Beijing office are required to be paid on a quarterly basis, and the lease payments of its Hubei office are required to be paid on an annual basis.
 
The Company’s office lease contracts do
not
contain any nonlease component and are classified as operating leases in accordance with ASC Topic
842
-
10
-
25
-
3.
 
As the implicit rates of the Company leases cannot be readily determined, in accordance with ASC Topic
842
-
20
-
30
-
3,
the Company uses its incremental borrowing rate as the discount rate to determine the present value of the lease payments for each lease contract. The discount rate used by the Company is
6%,
which is determined based on the interest rate commonly used by the commercial banks in the PRC for the
1
-
5
years long-term loan lent to business entities on a collateralized basis.
 
The Company’s lease agreement of its previous executive office in Beijing expired on
March 31, 2019.
In mid-
August 2019,
the Company relocated to a new Beijing office leased from another unrelated
third
party under a short-term lease agreement until
June 30, 2020.
From
April 1, 2019
through the date of the relocation, the Company continued staying in its previous executive office in Beijing on a separately negotiated fixed daily rate as agreed by the Company and the lessor. Because the respective duration of the above discussed
two
leases was less than
twelve
months, these leases met the definition of a short-term lease under ASC
842.
As a result, in accordance with ASC
842
-
20
-
25
-
2,
as an accounting policy, the Company elected
not
to apply the recognition requirements in this Subtopic (i.e.
not
to recognize right-of-use asset and related lease liability) to these short-term leases. Instead, the Company recognized the lease payments of these short-term leases in its consolidated statements of operations and comprehensive loss on a straight-line basis over the lease term. For the year ended
December 31, 2019,
short-term lease cost recognized under ASC
842
-
20
-
25
-
2
was approximately
US$0.23
million. As of
December 31, 2019,
unpaid lease payments related to these short-term leases was approximately
US$0.14
million.
 
As of
December 31, 2019,
operating lease right-of-use assets recognized by the Company was approximately
US$12
thousand, operating lease liabilities recognized was approximately
US$10
thousand, which was included in the Company’s other current liabilities.
 
For the year ended
December 31, 2019,
total operating lease cost (other than short-term lease cost) recognized under ASC Topic
842
was approximately
US$0.09
million. For the year ended
December 31, 2018,
total operating lease cost recognized under ASC Topic
840
was approximately
US$0.41
million.
 
As of
December 31, 2019,
the Company’s total undiscounted lease payments of approximately
US$10
thousand approximate its total operating lease liabilities recognized due to their short maturities. The Company’s lease payments as of
December 31, 2019
will mature for the year ending
December 31, 2020.
 
Supplemental information related to operating leases
:
 
Operating cash flows used for operating leases (in thousands of U.S. dollars)    
91
 
Right-of-use assets obtained in exchange for new lease liabilities (in thousands of U.S. dollars)    
10
 
Weighted-average remaining lease term (years)    
1.21
 
Weighted-average discount rate    
6
%
Income Tax, Policy [Policy Text Block]
u) Income taxes
 
The Company follows the guidance of ASC Topic
740
“Income taxes” and uses liability method to account for income taxes. Under this method, deferred tax assets and liabilities are determined based on the difference between the financial reporting and tax bases of assets and liabilities using enacted tax rates that will be in effect in the period in which the differences are expected to reverse. The Company records a valuation allowance to offset deferred tax assets, if based on the weight of available evidence, it is more-likely-than-
not
that some portion, or all, of the deferred tax assets will
not
be realized. The effect on deferred taxes of a change in tax rates is recognized in statement of operations and comprehensive loss in the period that includes the enactment date.
Income Tax Uncertainties, Policy [Policy Text Block]
v) Uncertain tax positions
 
The Company follows the guidance of ASC Topic
740
“Income taxes”, which prescribes a more likely than
not
threshold for financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. As a result, the impact of an uncertain income tax position is recognized at the largest amount that is more-likely-than-
not
to be sustained upon audit by the relevant tax authority. An uncertain income tax position will
not
be recognized if it has less than a
50%
likelihood of being sustained.
 
The Company recognizes interest on non-payment of income taxes under requirement by tax law and penalties associated with tax positions when a tax position does
not
meet the minimum statutory threshold to avoid payment of penalties. Interest and penalties on income taxes will be classified as a component of the provisions for income taxes. The tax returns of the Company’s PRC subsidiaries and VIEs are subject to examination by the relevant tax authorities. According to the PRC Tax Administration and Collection Law, the statute of limitations is
three
years if the underpayment of taxes is due to computational errors made by the taxpayer or the withholding agent. The statute of limitations is extended to
five
years under special circumstances, where the underpayment of taxes is more than
RMB100,000.
In the case of transfer pricing issues, the statute of limitation is
ten
years. There is
no
statute of limitation in the case of tax evasion. The Company did
not
have any material interest or penalties associated with tax positions for the years ended
December 31, 2019
and
2018
and did
not
have any significant unrecognized uncertain tax positions as of
December 31, 2019
and
2018,
respectively.
Share-based Payment Arrangement [Policy Text Block]
w) Share-based payment transactions
 
The Company adopts ASC Topic
718
“Compensation-Stock Compensation” to account for share-based payment transactions with both employees and nonemployees, which requires that share-based payment transactions be measured based on the grant-date fair value of the instrument issued, net of an estimated forfeiture rate, if applicable, and therefore only recognizes compensation expenses for those instruments expected to vest over the requisite service period, or vesting period. Forfeitures are estimated at the time of grant and revised in the subsequent periods if actual forfeitures differ from those estimates.
 
For fully vested, nonforfeitable equity instruments granted to a nonemployee service provider at the date upon entering into the agreement (
no
specific performance is required by the nonemployee to retain those equity instruments), because of the elimination of any obligation on the part of the nonemployee to earn the equity instruments, the Company recognizes the instruments when they are granted (in most cases, when the agreement is entered into), the corresponding cost is recorded as a prepayment on the balance sheet, and amortized as share-based compensation expenses over the requisite service period.
 
Share-based compensation expenses are recorded in sales and marketing expenses, general and administrative expenses and research and development expenses.
Comprehensive Income, Policy [Policy Text Block]
x
)
Comprehensive income (loss)
 
The Company accounts for comprehensive income (loss) in accordance with ASC Topic
220
“Comprehensive Income”, which establishes standards for reporting and displaying comprehensive income (loss) and its components in the consolidated financial statements. Comprehensive income (loss) is defined as the change in equity of a company during a period from transactions and other events and circumstances excluding transactions resulting from investments from owners and distributions to owners. Accumulated other comprehensive income, as presented in the Company’s consolidated balance sheets are the cumulative foreign currency translation adjustments.
Earnings Per Share, Policy [Policy Text Block]
y) Earnings (loss) per share
 
Earnings (loss) per share are calculated in accordance with ASC Topic
260,
“Earnings Per Share”. Basic earnings (loss) per share is computed by dividing income (loss) attributable to common stockholders by the weighted average number of shares of common stock outstanding during the period. Diluted earnings per share reflect the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock. Common shares issuable upon the conversion of the convertible preferred shares are included in the computation of diluted earnings per share on an “if-converted” basis when the impact is dilutive. The dilutive effect of outstanding common stock warrants and options are reflected in the diluted earnings per share by application of the treasury stock method when the impact is dilutive.
Commitments and Contingencies, Policy [Policy Text Block]
z) Commitments and contingencies
 
The Company adopts ASC Topic
450
“Contingencies” subtopic
20,
in determining its accruals and disclosures with respect to loss contingencies. Accordingly, estimated losses from loss contingencies are accrued by a charge to income when information available before financial statements are issued or are available to be issued indicates that it is probable that an asset had been impaired, or a liability had been incurred at the date of the financial statements and the amount of the loss can be reasonably estimated. Legal expenses associated with the contingency are expensed as incurred. If a loss contingency is
not
probable or reasonably estimable, disclosure of the loss contingency is made in the financial statements when it is at least reasonably possible that a material loss could be incurred.
New Accounting Pronouncements, Policy [Policy Text Block]
aa) Recent issued or adopted accounting standards
 
In
June 2016,
the FASB issued ASU
No.
2016
-
13,
“Financial Instruments-Credit Losses (Topic
326
): Measurement of Credit Losses on Financial Instruments”. The amendments in this ASU require the measurement and recognition of expected credit losses for financial assets held at amortized cost. The amendments in this ASU replace the existing incurred loss impairment model with an expected loss methodology, which will result in more timely recognition of credit losses. In
November 2018,
the FASB issued ASU
No.
2018
-
19,
“Codification Improvements to Topic
326,
Financial Instruments-Credit Losses”, which among other things, clarifies that receivables arising from operating leases are
not
within the scope of Subtopic
326
-
20.
Instead, impairment of receivables arising from operating leases should be accounted for in accordance with Topic
842,
Leases. For public entities, the amendments in these ASUs are effective for fiscal years beginning after
December 15, 2019,
including interim periods within those fiscal years. The Company has adopted the amendments in these ASUs on
January 1, 2020,
and the adoption of these amendments did
not
have a material impact on the Company’s consolidated financial position and results of operations.
 
In
August 
2018,
 the FASB issued ASU
No.
 
2018
-
13,
“Fair Value Measurement (Topic
820
): Disclosure Framework—Changes to the Disclosure Requirements for Fair Value Measurement”. The amendments in this ASU eliminate, add and modify certain disclosure requirements for fair value measurements. The amendments in this ASU, among other things, require public companies to disclose the range and weighted average used to develop significant unobservable inputs for Level 
3
fair value measurements. The amendments in this ASU are effective for all entities for fiscal years, and interim periods within those fiscal years, beginning after
December 15, 2019,
and entities are permitted to early adopt either the entire standard or only the provisions that eliminate or modify the requirements. The Company has adopted the amendments in these ASUs on
January 1, 2020,
and the adoption of these amendments did
not
have a material impact on the Company’s consolidated financial position and results of operations.