Note 27 - Segment Reporting

12 Months Ended

Dec. 31, 2015

Segment Reporting [Abstract]

Segment Reporting Disclosure [Text Block]

27. Segment reporting

The Company follows ASC Topic 280 “Segment Reporting”, which requires that companies disclose segment data based on how management makes decisions about allocating resources to segments and evaluating their performance. Reportable operating segments include components of an entity about which separate financial information is available and which operating results are regularly reviewed by the chief operating decision maker (“CODM”), the Company’s Chief Executive Officer, to make decisions about resources to be allocated to the segment and assess each operating segment’s performance.

Previously, the Company had four reportable operating segments, which was Internet adverting, TV advertising, Bank kiosk advertising and Brand management and sales channel building. As discussed in Note 2, the Company exited its bank kiosk advertising and brand management and sale channel building segments, of which brand management and sale channel building segment qualified for presentation as a discontinued operation. See Note 26 for detail disclosures of this discontinued operation for the years ended December 31, 2015 and 2014. Since the revenue, cost, operating expenses, net loss and total assets amounts of the Company’s bank kiosk segment were immaterial, the Company combined the results of operations of bank kiosk segment and other disclosure information with its TV advertising segment for the years ended December 31, 2015 and 2014, respectively, as presented below:

For the year ended December 31, 2015

	Internet Ad.			TV & Bank kiosks Ad.			Others			Inter- segment and reconciling item			Total
	US$ (‘000)			US$ (‘000)			US$ (‘000)			US$ (‘000)			US$ (‘000)
Revenues		31,015			1,250			-			-			32,265
Cost of revenues		23,615			1,040			-			-			24,655
Total operating expenses		11,545			1,057			4,324	(1)		-			16,926
Gain on disposal of VIE included in total operating expenses		-			-			(20	)		-			(20	)
Goodwill impairment and impairment on fixed assets and intangible assets included in total operating expenses		1,652			172			-			-			1,824
Impairment on equity method investments included in total operating expenses		-			-			874			-			874
Depreciation and amortization expense included in total operating expenses		1,539			121			45			-			1,705
Operating loss		(4,145	)		(847	)		(4,324	)		-			(9,316	)
Expenditure for long-term assets		3,308			-			156			-			3,464
Net loss from continued operations		(2,769	)		(849	)		(4,100	)		-			(7,718	)
Total assets – December 31, 2015		33,727			3,148			17,362	(2)		(18,777	)		35,460

(1) Including approximately US$2,256,000 share-based compensation expenses.

(2) Including approximately US$182,000 total assets held by brand management and sale channel building segment and US$1,882,000 assets classified as held for sale.

For the year ended December 31, 2014

	Internet Ad.			TV & Bank kiosks Ad.		Others			Inter- segment and reconciling item			Total
	US$ (‘000)			US$ (‘000)		US$ (‘000)			US$ (‘000)			US$ (‘000)
Revenues		31,261			6,705		-			-			37,966
Cost of revenues		25,645			6,026		-			-			31,671
Total operating expenses		12,575			575		6,133	(1)		-			19,283
Gain on disposal of VIE  included in total operating expenses		(266	)		-		-			-			(266	)
Goodwill impairment and impairment on fixed assets and intangible assets included in total operating expenses		4,193			-		-			-			4,193
Depreciation and amortization expense included in total operating expenses		1,005			154		77			-			1,236
Operating (loss)/income		(6,959	)		104		(6,133	)		-			12,988
Expenditure for long-term assets		1,113					12			-			1,125
Net (loss)/income from continued operations		(6,380	)		47		(6,088	)		-			(12,421	)
Total assets – December 31, 2014		43,851			13,524		9,547	(2)		(19,492	)		47,430

(1) Including approximately US$4,840,000 share-based compensation expenses.

(2) Including approximately US$2,989,000 total assets held by brand management and sale channel building segment.