Note 24 - Segment reporting

3 Months Ended

Mar. 31, 2013

Segment Reporting Disclosure [Text Block]

24.   Segment reporting

The Company follows ASC Topic 280 “Segment Reporting”, which requires that companies disclose segment data based on how management makes decisions about allocating resources to segments and evaluating their performance. Reportable operating segments include components of an entity about which separate financial information is available and which operating results are regularly reviewed by the chief operating decision maker (“CODM”) to make decisions about resources to be allocated to the segment and assess each operating segment’s performance.

	Internet Ad.		TV Ad.			Bank kiosk		Brand management and sales channel building			Others			Inter- segment and reconciling item			Total
	US$ (‘000)		US$ (‘000)			US$ (‘000)		US$ (‘000)			US$ (‘000)			US$ (‘000)			US$ (‘000)
Revenue		3,811		2,638			69		531			-			-			7,049
Cost of sales		1,644		2,500			-		323			-			-			4,467
Total operating expenses		1,583		382			53		244			377	*		-			2,639
Depreciation and amortization expense included in total operating expenses		257		12			53		54			42			-			418
Operating income (loss)		584		(244	)		16		(36	)		(377	)		-			(57	)
Share of  losses  in equity investment affiliates		-		-			-		(45	)		(26	)		-			(71	)
Expenditure for long-term assets		6		-			-		-			5			-			11
Net income (loss)		665		(259	)		16		(72	)		(361	)		-			(11	)
Total assets – March 31, 2013		38,079		16,437			547		7,256			15,895			(21,554	)		56,660

*Including approximate US$11,000 share-based compensation expenses.

Three Months Ended March 31, 2012 (Unaudited)

	Internet Ad.		TV Ad.			Bank kiosk		Brand management and sales channel building			Others			Inter- segment and reconciling item			Total
	US$ (‘000)		US$ (‘000)			US$ (‘000)		US$ (‘000)			US$ (‘000)			US$ (‘000)			US$ (‘000)
Revenue		4,345		10,369			71		150			-			-			14,935
Cost of sales		2,092		10,344			6		96			-			-			12,538
Total operating expenses		1,514		160			52		70			467	*		-			2,263
Depreciation and amortization expense included in total operating expenses		258		17			52		54			28			-			409
Operating income (loss)		739		(135	)		13		(16	)		(467	)		-			134
Share of losses in equity investment affiliates		-		-			-		(110	)		(83	)		-			(193	)
Expenditure for long-term assets		9		-			-		-			-			-			9
Net income (loss)		432		(112	)		13		(121	)		(503	)		-			(291	)
Total assets – March 31, 2012		42,061		17,206			753		5,302			16,389			(22,557	)		59,154

*Including approximate US$16,833 share-based compensation expenses.