Note 27 - Segment reporting

3 Months Ended

Mar. 31, 2012

Segment Reporting Disclosure [Text Block]

27.   Segment reporting

The Company follows ASC Topic 280 “Segment Reporting”, which requires that companies disclose segment data based on how management makes decisions about allocating resources to segments and evaluating their performance. Reportable operating segments include components of an entity about which separate financial information is available and which operating results are regularly reviewed by the chief operating decision maker (“CODM”) to make decisions about resources to be allocated to the segment and assess each operating segment’s performance.

Three Months Ended March 31, 2012 (Unaudited)

	Internet Ad.		TV Ad.			Bank kiosk		Brand management and sales channel building			Others			Inter- segment and reconciling item			Total
	US$ (‘000)		US$ (‘000)			US$ (‘000)		US$ (‘000)			US$ (‘000)			US$ (‘000)			US$ (‘000)
Revenue		4,345		10,369			71		150			-			-			14,935
Cost of sales		2,092		10,344			6		96			-			-			12,538
Total operating expenses		1,514		160			52		70			467	*		-			2,263
Depreciation and amortization expense included in total operating expenses		258		17			52		54			28			-			409
Operating income(loss)		739		(135	)		13		(16	)		(467	)		-			134
Share of  losses  in equity investment affiliates		-		-			-		(110	)		(83	)		-			(193	)
Expenditure for long-term assets		9		-			-		-			-			-			9
Net income (loss)		432		(112	)		13		(121	)		(503	)		-			(291	)
Total assets-March 31,2012		42,061		17,206			753		5,302			16,389			(22,557	)		59,154

*Including approximate US$16,833 share-based compensation expenses.

Three Months Ended March 31, 2011 (Unaudited)

	Internet Ad.		TV Ad.		Bank kiosk		Brand management and sales channel building			Others			Inter- segment and reconciling item			Total
	US$ (‘000)		US$ (‘000)		US$ (‘000)		US$ (‘000)			US$ (‘000)			US$ (‘000)			US$ (‘000)
Revenue		6,086		726		137		75			-			-			7,024
Cost of sales		1,423		558		12		37			-			-			2,030
Total operating expenses		1,122		153		74		97			510	*		-			1,956
Depreciation and amortization expense included in total operating expenses		46		20		46		64			23			-			199
Operating income(loss)		3,541		15		51		(59	)		(510	)		-			3,038
Gain on deconsolidation of subsidiaries		-		-		-		-			229			-			229
Share of earnings (losses) in equity investment affiliates		-		17		-		-			(64	)		-			(47	)
Expenditure for long-term assets		-		-		34		-			34			-			68
Net income (loss)		3,099		31		51		(44	)		(341	)		-			2,796
Total assets-March 31,2011		36,947		4,423		733		3,998			23,970			(23,606	)		46,465

*Including approximate US$106,580 share-based compensation expenses.