0001209191-20-023156.txt : 20200403 0001209191-20-023156.hdr.sgml : 20200403 20200403163446 ACCESSION NUMBER: 0001209191-20-023156 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20200401 FILED AS OF DATE: 20200403 DATE AS OF CHANGE: 20200403 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Evans Katie Seitz CENTRAL INDEX KEY: 0001700262 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-35982 FILM NUMBER: 20773916 MAIL ADDRESS: STREET 1: C/O TREMOR VIDEO, INC. STREET 2: 1501 BROADWAY, SUITE 801 CITY: NEW YORK STATE: NY ZIP: 10036 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Telaria, Inc. CENTRAL INDEX KEY: 0001375796 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING AGENCIES [7311] IRS NUMBER: 000000000 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 1501 BROADWAY, SUITE 801 CITY: NEW YORK STATE: NY ZIP: 10036 BUSINESS PHONE: (646) 723-5300 MAIL ADDRESS: STREET 1: 1501 BROADWAY, SUITE 801 CITY: NEW YORK STATE: NY ZIP: 10036 FORMER COMPANY: FORMER CONFORMED NAME: TREMOR VIDEO INC. DATE OF NAME CHANGE: 20110919 FORMER COMPANY: FORMER CONFORMED NAME: TREMOR MEDIA INC DATE OF NAME CHANGE: 20060918 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2020-04-01 1 0001375796 Telaria, Inc. TLRA 0001700262 Evans Katie Seitz C/O TELARIA, INC. 222 BROADWAY, 16TH FLOOR NEW YORK NY 10038 0 1 0 0 Chief Operating Officer Common Stock 2020-04-01 4 D 0 215407 D 0 D Stock Option (Right to Buy) 1.11 2020-04-01 4 D 0 488 0.00 D 2020-06-24 Common Stock 488 0 D Stock Option (Right to Buy) 4.28 2020-04-01 4 D 0 1333 0.00 D 2021-02-03 Common Stock 1333 0 D Stock Option (Right to Buy) 4.28 2020-04-01 4 D 0 1333 0.00 D 2021-06-08 Common Stock 1333 0 D Stock Option (Right to Buy) 5.01 2020-04-01 4 D 0 2666 0.00 D 2022-07-26 Common Stock 2666 0 D Stock Opton (Right to Buy) 5.01 2020-04-01 4 D 0 2666 0.00 D 2022-07-19 Common Stock 2666 0 D Stock Option (Right to Buy) 5.90 2020-04-01 4 D 0 6666 0.00 D 2023-03-05 Common Stock 6666 0 D Stock Option (Right to Buy) 8.37 2020-04-01 4 D 0 5000 0.00 D 2023-07-31 Common Stock 5000 0 D Stock Option (Right to Buy) 4.27 2020-04-01 4 D 0 21231 0.00 D 2023-12-05 Common Stock 21231 0 D Stock Option (Right to Buy) 3.90 2020-04-01 4 D 0 51883 0.00 D 2028-02-27 Common Stock 51883 0 D Stock Option (Right to Buy) 5.58 2020-04-01 4 D 0 31004 0.00 D 2029-02-28 Common Stock 31004 0 D Restricted Stock Unit 0.00 2020-04-01 4 D 0 12500 0.00 D Common Stock 12500 0 D Restricted Stock Unit 0.00 2020-04-01 4 D 0 31250 0.00 D Common Stock 31250 0 D Restricted Stock Unit 0.00 2020-04-01 4 D 0 12820 0.00 D Common Stock 12820 0 D Restricted Stock Unit 0.00 2020-04-01 4 D 0 34722 0.00 D Common Stock 34722 0 D On April 1, 2020, the effective date (the "Effective Date") of the merger between the Issuer and The Rubicon Project, Inc. ("Rubicon"), each share of Issuer common stock was exchanged for 1.082 shares of Rubicon common stock. These options were assumed by Rubicon pursuant to the merger agreement on the Effective Date with the same vesting and other terms at the rate of 1.082 Rubicon options for each Issuer option, rounded down to the nearest whole share, and with an exercise price per share of each Rubicon option equal to the exercise price herein divided by 1.082, rounded up to the nearest cent. Each restricted stock unit represents a contingent right to receive one share of the Issuer's common stock. On the Effective Date, pursuant to the merger agreement, restricted stock units were assumed by Rubicon, with the same vesting and other terms, at an exchange ratio of 1.082 Rubicon restricted stock units for each Issuer restricted stock unit reported herein, rounded down to the nearest whole share. /s/Aaron Saltz, Attorney-in-Fact 2020-04-03