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Organization and Description of Business
12 Months Ended
Dec. 31, 2016
Organization and Description of Business  
Organization and Description of Business

 

1. Organization and Description of Business

 

Tremor Video, Inc. (the “Company”) is an advertising technology company that provides software for video advertising effectiveness.  The Company’s buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to its clients.  The Company’s technology optimizes performance of video ad campaigns across all screens, including computers, smartphones, tablets and connected TVs, to make advertising more relevant for consumers and deliver maximum results for buyers and sellers.

 

On August 3, 2015 (the “Acquisition Date”), the Company acquired all of the outstanding shares of The Video Network Pty Ltd, an Australian proprietary limited company (“TVN”).  Refer to note 6 for further discussion.

 

The Company is headquartered in the State of New York.