10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 2019

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT For the transition period from N/A to N/A

Commission File No. 000-52369

FITLIFE BRANDS, INC.

(Name of small business issuer as specified in its charter)

Nevada	20-3464383
(State or other jurisdiction of incorporation)	(IRS Employer Identification No.)

  5214 S. 136th Street, Omaha, NE 68137

(Address of principal executive offices)

 (402) 991-5618

(Issuer’s telephone number)

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the Registrant (1) has filed all reports required by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days:  Yes ☒   No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).   Yes ☒    No  ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company or emerging growth company. See definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act:

Large accelerated filer	☐	Accelerated filer	☐
Non–Accelerated filer	☒	Small reporting company	☒
		Emerging growth company	☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b–2 of the Exchange Act).  Yes ☐    No ☒

Securities registered under Section 12(b) of the Exchange Act:

None

Securities registered pursuant to Section 12(g) of the Exchange Act:

Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Common Stock, par value $0.01 per share	FTLF	OTC Pink Marketplace

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

 

As of May 15, 2019, a total of 1,014,740 shares of the Registrant’s Common Stock, par value $0.01 per share, were issued and outstanding.

FITLIFE BRANDS, INC.

 INDEX TO FORM 10-Q FILING

FOR THE QUARTER ENDED MARCH 31, 2019

TABLE OF CONTENTS

		PAGE
PART I - FINANCIAL INFORMATION
Item 1.	Condensed Consolidated Financial Statements (unaudited)
	Condensed Consolidated Balance Sheets (unaudited)	1
	Condensed Consolidated Statements of Operations (unaudited)	2
	Condensed Consolidated Statements of Stockholders’ Equity (unaudited)	3
	Condensed Consolidated Statements of Cash Flows (unaudited)	4
	Notes to Condensed Consolidated Financial Statements (unaudited)	5
Item 2.	Management’s Discussion & Analysis of Financial Condition and Results of Operations	13
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	18
Item 4.	Controls and Procedures	18
PART II - OTHER INFORMATION
Item 1.	Legal Proceedings	19
Item 1A.	Risk Factors	19
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	19
Item 3.	Defaults Upon Senior Securities	19
Item 5.	Other Information	19
Item 6.	Exhibits	19

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Special Note Regarding Forward-Looking Statements

This Quarterly Report on Form 10-Q (“Quarterly Report”), including “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Item 2 of Part I of this report, includes forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by forward-looking statements.

In some cases, you can identify forward-looking statements by terminology such as “may,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” “proposed,” “intended,” or “continue” or the negative of these terms or other comparable terminology. You should read statements that contain these words carefully, because they discuss our expectations about our future operating results or our future financial condition or state other “forward-looking” information. There may be events in the future that we are not able to accurately predict or control. Before you invest in our securities, you should be aware that the occurrence of any of the events described in this Quarterly Report could substantially harm our business, results of operations and financial condition, and that upon the occurrence of any of these events, the trading price of our securities could decline and you could lose all or part of your investment. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, growth rates, levels of activity, performance or achievements. We are under no duty to update any of the forward-looking statements after the date of this Quarterly Report to conform these statements to actual results.

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PART I

FINANCIAL INFORMATION

Item 1.  Financial Statements

FITLIFE BRANDS, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

ASSETS:	March 31,	December 31,
	2019	2018
	(Unaudited)
CURRENT ASSETS
Cash	$438,000	$259,000
Accounts receivable, net of allowance of doubtful accounts, product returns,
sales returns and incentive programs of $315,000 and $455,000, respectively	3,817,000	1,433,000
Inventories, net of allowance for obsolescence of $119,000 and $107,000, respectively	2,338,000	3,523,000
Prepaid expenses and other current assets	113,000	223,000
Total current assets	6,706,000	5,438,000
Property and equipment, net	174,000	189,000
Right of use asset	320,000	-
Goodwill	225,000	225,000
Security deposits	10,000	10,000
TOTAL ASSETS	$7,435,000	$5,862,000
LIABILITIES AND STOCKHOLDERS' EQUITY:
CURRENT LIABILITIES:
Accounts payable	$2,307,000	$2,628,000
Accrued expenses and other liabilities	440,000	420,000
Lease liability - current portion	83,000	-
Notes payable - Related Parties	815,000	500,000
Total current liabilities	3,645,000	3,548,000
LONG-TERM LEASE LIABILITY, net of current portion	240,000	-
TOTAL LIABILITIES	3,885,000	3,548,000
STOCKHOLDERS' EQUITY:
Preferred Stock, $0.01 par value, 10,000,000 shares authorized, none outstanding
as of March 31, 2019 and December 31, 2018:
Preferred Stock Series A Preferred, $0.01 par value 1,000 shares authorized; 600
and 0 shares issued and outstanding as of March 31, 2019 and December 31, 2018, respectively	-	-
Common stock, $0.01 par value, 15,000,000 shares authorized;
1,113,952 and 1,111,943 issued and outstanding
as of March 31, 2019 and December 31, 2018, respectively	111,000	111,000
Additional paid-in capital	32,056,000	32,007,000
Accumulated deficit	(28,617,000)	(29,804,000)
Total stockholders' equity	3,550,000	$2,314,000
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY	$7,435,000	$5,862,000

The accompanying notes are an integral part of these condensed consolidated financial statements

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FITLIFE BRANDS, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

FOR THE THREE MONTHS ENDED MARCH 31, 2019 AND 2018

 

	Three Months Ended
	March 31
	(Unaudited)
	2019	2018
Revenue	$5,878,000	$4,614,000
Cost of Goods Sold	3,337,000	2,699,000
Gross Profit	2,541,000	1,915,000
OPERATING EXPENSES:
General and administrative	774,000	870,000
Selling and marketing	550,000	806,000
Depreciation and amortization	15,000	19,000
Total operating expenses	1,339,000	1,695,000
OPERATING INCOME	1,202,000	220,000
OTHER INCOME (EXPENSES)
Interest expense	15,000	3,000
Other	-	(1,000)
Total other expense	15,000	2,000
NET INCOME	$1,187,000	$218,000
NET INCOME PER SHARE
Basic	$1.07	$0.20
Diluted	$0.94	$0.20
Basic weighted average common shares	1,111,943	1,072,671
Diluted weighted average common shares	1,268,526	1,072,671

The accompanying notes are an integral part of these condensed consolidated financial statements

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FITLIFE BRANDS, INC.

CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS’ EQUITY

FOR THE THREE MONTHS ENDED MARCH 31, 2019 AND 2018

					Additional
	Series A Preferred		Common Stock		Paid-in	Accumulated
	Shares	Amount	Shares	Amount	Capital	Deficit	Total
THREE MONTHS ENDED MARCH 31, 2019
DECEMBER 31, 2018	600	$-	1,111,943	$111,000	$32,007,000	$(29,804,000)	$2,314,000
Fair value of common stock issued for services	-	-	2,009	-	23,000		23,000
Fair value of vested common shares and options issued for services	-	-		-	26,000		26,000
Net income	-	-		-	-	1,187,000	1,187,000
MARCH 31, 2019	600	-	1,113,952	111,000	$32,056,000	$(28,617,000)	$3,550,000
THREE MONTHS ENDED MARCH 31, 2018
DECEMBER 31, 2017		$-	1,068,171	$107,000	$31,013,000	$(30,208,000)	$912,000
Fair value of common stock issued for services			27,339	3,000	80,000		83,000
Fair value of vested common shares and options issued for services					10,000		10,000
Net income					-	218,000	218,000
MARCH 31, 2018	-	-	1,095,510	110,000	$31,103,000	$(29,991,000)	$1,223,000

 The accompanying notes are an integral part of these condensed consolidated financial statements.

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FITLIFE BRANDS, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

FOR THE THREE MONTHS ENDED MARCH 31, 2019 AND 2018

Three Months Ended

March 31

	(Unaudited)
	2019	2018
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income	$1,187,000	$218,000
Adjustments to reconcile net income to net cash used in operating activities:
Depreciation and amortization	15,000	19,000
Allowance for doubtful accounts and product returns	(140,000)	(87,000)
Allowance for inventory obsolescence	12,000	33,000
Common stock issued for services	23,000	83,000
Fair value of options issued for services	26,000	10,000
Gain on disposal of assets	-	(1,000)
Right of use asset - Amortization	23,000	-
Right of use asset - Lease Liability	(20,000)	-
Changes in operating assets and liabilities:
Accounts receivable - trade	(2,244,000)	(427,000)
Inventories	1,173,000	456,000
Prepaid expense	110,000	139,000
Customer note receivable	-	5,000
Accounts payable	(321,000)	(266,000)
Accrued interest on notes	15,000	-
Accrued liabilities and other liabilities	20,000	(232,000)
Net cash used in operating activities	(121,000)	(50,000)
CASH FLOWS FROM INVESTING ACTIVITIES:
Proceeds from the sale of assets	-	2,000
Net cash provided by investing activities	-	2,000
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from issuance of Notes Payable -  related party	300,000	-
Repayment of line of credit	-	(1,950,000)
Repayments of term loan	-	(415,000)
Repayments of note payable	-	1,715,000
Net cash provided by (used in) financing activities	300,000	(650,000)
CHANGE IN CASH	179,000	(698,000)
CASH, BEGINNING OF PERIOD	259,000	1,262,000
CASH, END OF PERIOD	$438,000	$564,000
Supplemental disclosure operating activities
Cash paid for interest	$15,000	$3,000
Non-cash investing and financing activities
Recording of lease asset and liability upon adoption of ASU-2016-02	$343,000	$-

The accompanying notes are an integral part of these condensed consolidated financial statements

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FITLIFE BRANDS, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

FOR THE THREE MONTHS ENDED MARCH 31, 2019 AND 2018(Unaudited)

NOTE 1 - DESCRIPTION OF BUSINESS

Summary

FitLife Brands, Inc. (the “Company”) is a national provider of innovative and proprietary nutritional supplements for health-conscious consumers marketed under the brand names NDS Nutrition, PMD, SirenLabs, CoreActive, and Metis Nutrition (together, “NDS Products”). In September 2015, the Company acquired iSatori, Inc. (“iSatori”) and as a result, the Company added three brands to its product portfolio, including iSatori, BioGenetic Laboratories, and Energize (together, “iSatori Products”). The NDS Products are distributed principally through franchised General Nutrition Centers, Inc. (“GNC”) stores located both domestically and internationally, and, with the launch of Metis Nutrition, through corporate GNC stores in the United States. The iSatori Products are sold through more than 25,000 retail locations, which include specialty, mass, and online.

The Company was incorporated in the State of Nevada on July 26, 2005. In October 2008, the Company acquired the assets of NDS Nutritional Products, Inc., a Nebraska corporation, and moved those assets into its wholly owned subsidiary NDS Nutrition Products, Inc., a Florida corporation (“NDS”). The Company’s NDS Products are sold through NDS and the iSatori Products are sold through iSatori, Inc., a Delaware corporation and a wholly owned subsidiary of the Company.

FitLife Brands is headquartered in Omaha, Nebraska. For more information on the Company, please go to http://www.fitlifebrands.com. The Company’s common stock trades under the symbol “FTLF” on the OTC:PINK market.

Reverse/Forward Split

Subsequent to the quarter ended March 31, 2019, on April 11, 2019, the Company filed two Certificates of Change with the Secretary of State of the State of Nevada, the first to effect a reverse stock split of both the Company’s issued and outstanding and authorized common stock, par value $0.01 per share (“Common Stock”), at a ratio of 1-for-8,000 (the “Reverse Split”), and the second to effect a forward stock split of both the Company’s issued and outstanding and authorized Common Stock at a ratio of 800-for-1 (the “Forward Split,” and together with the Reverse Split, the “Reverse/Forward Split”). The Reverse/Forward Split became effective, and the Company’s Common Stock began trading on a post-split basis, on Tuesday, April 16, 2019.

The Company did not issue any fractional shares as a result of the Reverse/Forward Split. Holders of fewer than 8,000 shares of the Common Stock immediately prior to the Reverse/Forward Split received cash in lieu of fractional shares based on the 5-day volume weighted average price of the Company’s Common Stock immediately prior to the Reverse/Forward Split, which was $0.57 per pre-split share. As a result, such holders ceased to be stockholders of the Company. Holders of more than 8,000 shares of Common Stock immediately prior to the Reverse/Forward Split did not receive fractional shares; instead any fractional shares resulting from the Reverse/Forward Split were rounded up to the next whole share.

    As a result of the Reverse/Forward Split, the number of shares of Company Common Stock authorized for issuance under the Company’s Articles of Incorporation, as amended, was decreased from 150,000,000 shares to 15,000,000 shares. The Reverse/Forward Split did not affect the Company’s preferred stock, nor did it affect the par value of the Company’s Common Stock.

The accompanying unaudited interim condensed consolidated financial statements and footnotes have been retroactively adjusted to reflect the 1-for-10 aspect of the Reverse/Forward Split as if it occurred as of the earliest period presented. 

NOTE 2 - BASIS OF PRESENTATION

The accompanying interim condensed unaudited consolidated financial statements have been prepared in accordance with generally accepted accounting principles for interim financial information and with the instructions to Form 10-Q and Article 8 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In our opinion, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation are included. Operating results for the three month period ended March 31, 2019 are not necessarily indicative of the results that may be expected for the year ending December 31, 2019. Although management of the Company believes the disclosures presented herein are adequate and not misleading, these interim consolidated financial statements should be read in conjunction with the audited consolidated financial statements and the footnotes thereto included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2018, as filed with the Securities and Exchange Commission on March 22, 2019.

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NOTE 3 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

The Company prepares its financial statements in accordance with accounting principles generally accepted in the United States (“GAAP”). Significant accounting policies are as follows: 

Principles of Consolidation

The condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. Intercompany accounts and transactions have been eliminated in the consolidated condensed financial statements.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect (i) the reported amounts of assets and liabilities, (ii) the disclosure of contingent assets and liabilities known to exist as of the date the financial statements are published, and (iii) the reported amount of net sales and expense recognized during the periods presented. Adjustments made with respect to the use of estimates often relate to improved information not previously available. Uncertainties with respect to such estimates and assumptions are inherent in the preparation of financial statements; accordingly, actual results could differ from these estimates.

These estimates and assumptions also affect the reported amounts of accounts receivable, inventories, goodwill, revenue, costs and expense and valuations of long term assets, realization of deferred tax assets and fair value of equity instruments issued for services during the reporting period. Management evaluates these estimates and assumptions on a regular basis. Actual results could differ from those estimates. 

Basic and Diluted Income (loss) Per Share

Our computation of earnings per share (“EPS”) includes basic and diluted EPS. Basic EPS is measured as the income (loss) available to common stockholders divided by the weighted average common shares outstanding for the period. Diluted income (loss) per share reflects the potential dilution, using the treasury stock method, that could occur if securities or other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock that then shared in the income (loss) of the Company as if they had been converted at the beginning of the periods presented, or issuance date, if later. In computing diluted income (loss) per share, the treasury stock method assumes that outstanding options and warrants are exercised and the proceeds are used to purchase common stock at the average market price during the period. Options and warrants may have a dilutive effect under the treasury stock method only when the average market price of the common stock during the period exceeds the exercise price of the options and warrants. Potential common shares that have an antidilutive effect (i.e., those that increase income per share or decrease loss per share) are excluded from the calculation of diluted EPS. All outstanding warrants and options in the quarter ending March 31, 2018 were antidilutive.

	Three Months Ended March 31,
	2019	2018
Net Income	$1,187,000	$218,000
Weighted average common shares - basic	1,111,943	1,072,671
Dilutive effect of outstanding warrants, stock options, and preferred stock	156,583	-
Weighted average Shares - diluted	1,268,526	1,072,671
Net income per common share:
Basic	$1.07	$0.20
Diluted	$0.94	$0.20

Lease

We lease certain corporate office space and office equipment under lease agreements with monthly payments over a period of 36 months up to 84 months.  We determine if an arrangement is a lease at inception.  Lease assets are presented as operating lease right-of-use assets and the related liabilities are presented as lease liabilities in our consolidated balance sheets. 

Prior to January 1, 2019, the Company accounted for leases under ASC 840, Accounting for Leases.   Effective January 1, 2019, the Company adopted the guidance of ASC 842, Leases, which requires an entity to recognize a right-of-use asset and a lease liability for virtually all leases. The Company adopted ASC 842 using a modified retrospective approach. As a result, the comparative financial information has not been updated and the required disclosures prior to the date of adoption have not been updated and continue to be reported under the accounting standards in effect for those periods. The adoption of ASC 842 on January 1, 2019 resulted in the recognition of operating lease right-of-use assets of and, lease liabilities for operating leases of $320,000 and $323,000, respectively. There was no cumulative-effect adjustment to accumulated deficit. See Note 7 for further information regarding the adoption of ASC 842 on the Company’s condensed financial statements.

Goodwill

The Company had goodwill of $225,000 as of March 31, 2019 and December 31, 2018, respectively, as a result of the acquisition of NDS in October 2008. The Company adopted ASC Topic 350 – Goodwill and Other Intangible Assets. In accordance with ASC Topic 350, goodwill, which represents the excess of purchase price and related costs over the value assigned to net tangible and identifiable intangible assets of businesses acquired and accounted for under the purchase method, acquired in business combinations is assigned to reporting units that are expected to benefit from the synergies of the combination as of the acquisition date. Under this standard, goodwill and intangibles with indefinite useful lives are no longer amortized. The Company assesses goodwill and indefinite-lived intangible assets for impairment annually during the fourth quarter, or more frequently if events and circumstances indicate impairment may have occurred in accordance with ASC Topic 350. If the carrying value of a reporting unit’s goodwill exceeds its implied fair value, the Company records an impairment loss equal to the difference. ASC Topic 350 also requires that the fair value of indefinite-lived purchased intangible assets be estimated and compared to the carrying value. The Company recognizes an impairment loss when the estimated fair value of the indefinite-lived purchased intangible assets is less than the carrying value.

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As of March 31, 2019 and December 31, 2018, there were no indicators of impairment for the recorded goodwill of $225,000, respectively. 

 Customer Concentration

Gross sales prior to reduction for vendor funded discounts and coupons to GNC during the three month periods ended March 31, 2019 and 2018 were $5,184,000 and $4,389,000, respectively, representing 80% and 82% of total gross revenue, respectively.

Gross accounts receivable attributable to GNC as of March 31, 2019 and March 31, 2018 were $3,692,000 and $3,128,000, respectively, representing 91% and 86% of the Company’s total accounts receivable balance, respectively.

As of March 31, 2019 and 2018, online sales accounted for 10% and 1% of the Company’s net revenue, respectively.

Revenue Recognition

The Company’s revenue is comprised of sales of nutritional supplements to consumers, primarily through GNC stores. 

The Company accounts for revenues in accordance with Accounting Standards Codification (“ASC”) 606, Revenue from Contracts with Customers. The underlying principle of ASC 606 is to recognize revenue to depict the transfer of goods or services to customers at the amount expected to be collected. ASC 606 creates a five-step model that requires entities to exercise judgment when considering the terms of contract(s), which includes (1) identifying the contract(s) or agreement(s) with a customer, (2) identifying our performance obligations in the contract or agreement, (3) determining the transaction price, (4) allocating the transaction price to the separate performance obligations, and (5) recognizing revenue as each performance obligation is satisfied. Under ASC 606, revenue is recognized when performance obligations under the terms of a contract are satisfied, which occurs for the Company upon shipment or delivery of products or services to our customers based on written sales terms, which is also when control is transferred. Revenue is measured as the amount of consideration we expect to receive in exchange for transferring the products or services to a customer.

All products sold by the Company are distinct individual products and consist of nutritional supplements and related supplies. The products are offered for sale solely as finished goods, and there are no performance obligations required post-shipment for customers to derive the expected value from them. Other than promotional activities, which can vary from time to time but nevertheless are entirely within the Company’s control, contracts with customers contain no incentives or discounts that could cause revenue to be allocated or adjusted over time.

Control of products we sell transfers to customers upon shipment from our facilities, and the Company’s performance obligations are satisfied at that time. Shipping and handling activities are performed before the customer obtains control of the goods and therefore represent a fulfillment activity rather than promised goods to the customer. Payment for sales are generally made by check, credit card, or wire transfer. Historically the Company has not experienced any significant payment delays from customers.

We provide a 30-day right of return for our products. A right of return does not represent a separate performance obligation, but because customers are allowed to return products, the consideration to which the Company expects to be entitled is variable. Upon evaluation of returns, the Company determined that substantially less than 5% of products are returned, and therefore believes it is probable that such returns will not cause a significant reversal of revenue in the future. We assess our contracts and the reasonableness of our conclusions on a quarterly basis.

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Income Taxes

As of March 31, 2019, the Company had Federal net operating loss (“NOL”) carry forwards available to offset future taxable income of approximately $28 million. Approximately $18.0 million of the NOL can be used in fiscal 2019, while the remaining $10.0 million can be used after fiscal 2019, subject to Internal Revenue Services (“IRS”) statutory limitations.

As a result of the Company’s significant NOL, which can be utilized in fiscal 2019, there was no provision for income tax recorded during the period ended March 31, 2019.

The Company accounts for income taxes using the asset and liability method, whereby deferred tax assets are recognized for deductible temporary differences, and deferred tax liabilities are recognized for taxable temporary differences. Temporary differences are the differences between the reported amounts of assets and liabilities and their tax bases. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized before the Company is able to realize their benefits, or that future deductibility is uncertain. Authoritative guidance issued by the ASC Topic 740 – Income Taxes requires that a valuation allowance be established when it is more likely than not that all or a portion of deferred tax assets will not be realized. As a result of the limitations related to Internal Revenue Code and the Company’s lack of history of profitable operations, the Company recorded a 100% valuation allowance against its net deferred tax assets as of March 31, 2019 and December 31, 2018.

In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income, and tax planning strategies in making this assessment.

Recent Accounting Pronouncements

 

Recent accounting pronouncements issued by the FASB, including its Emerging Issues Task Force, the American Institute of Certified Public Accountants, and the Securities and Exchange Commission are not believed by management to have a material impact on the Company’s present or future financial statements.

NOTE 4 – INVENTORIES

The Company’s inventories as of March 31, 2019 and December 31, 2018 were as follows:

	March 31, 2019 (unaudited)	December 31, 2018
Finished goods	$2,019,000	$3,168,000
Components	438,000	462,000
Allowance for obsolescence	(119,000)	(107,000)
Total	$2,338,000	$3,523,000

NOTE 5 - PROPERTY AND EQUIPMENT

The Company’s fixed assets as of March 31, 2019 and December 31, 2018 were as follows:

	March 31, 2019 (unaudited)	December 31, 2018
Equipment	$902,000	$902,000
Accumulated depreciation	(728,000)	(713,000)
Total	$174,000	$189,000

Depreciation expense for the three months ended March 31, 2019 and 2018 was $15,000 and $19,000, respectively.

NOTE 6 – NOTES PAYABLE

 

Notes Payable – Related Parties

On December 26, 2018, the Company issued a line of credit promissory note to Sudbury Capital Fund, LP, an entity controlled by Dayton Judd, the Company’s CEO, in the principal amount of $600,000, with an initial advance to the Company in the amount of $300,000 which was outstanding at December 31, 2018. During the period ended March 31, 2019, an additional $300,000 was advanced to Company, resulting in aggregate borrowings of $600,000 on that date. In addition, on December 26, 2018, the Company also issued a promissory note to Mr. Judd in the principal amount of $200,000 (collectively, the “Notes”). As of March 31, 2019 and December 31, 2018, the aggregate balance of the notes payable amounted to $815,000 and $500,000, respectively. For the quarter ended March 31, 2019, accrued interest amounted to $15,000 of the $815,000 outstanding balance on the Notes.

The Notes are unsecured and mature on the earlier to occur of a Change in Control of the Company, as defined in the Notes, or December 31, 2019, and require monthly principal and interest payments beginning April 1, 2019, with a final payment of unpaid principal and interest due December 31, 2019. The Notes bear interest at a rate of 9.0% per annum. Interest due under the terms of the Notes may be paid in cash or, up to and including March 31, 2019, can be accrued and added to the outstanding principal and accrued interest due and payable under the terms of the Notes. All amounts due and payable under the terms of the Notes are guaranteed by NDS and iSatori, the wholly-owned subsidiaries of the Company.

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NOTE 7 - LEASE LIABILITY

In prior years, the Company entered into several non-cancellable leases for its office facilities and equipment. The lease agreements range from 36 months to 84 months, and require monthly payments ranging from $200 through $7,000 through October 2024. On January 1, 2019, the Company adopted ASU 2016-02, Leases which requires a lessee to record a right-of-use asset and a corresponding lease liability at the inception of the lease initially measured at the present value of the lease payments. The Company classified the leases as operating leases and determined that the fair value of the lease assets and liability at the inception of the leases was $480,000 using a discount rate of 9%.

During the three months ended March 31, 2019, the Company made payments of $20,000 towards the lease liability. As of March 31, 2019, lease liability amounted to $323,000. ASU 2016-02 requires recognition in the statement of operations of a single lease cost, calculated so that the cost of the lease is allocated over the lease term, generally on a straight-line basis. Rent expense, including real estate taxes, for the three months ended March 31, 2019 was $23,000. The right-of-use asset at March 31, 2019 was $320,000.

	Three Months Ended
Lease Cost	March 31, 2019
Operating lease cost (included in general and administrative in the Company's unaudited
and consolidated statement of operations)	$23,000
Other Information
Cash paid for amounts included in the measurement of lease liabilities for the first quarter 2019	$-
Weighted Average remaining lease term - operating leases (in years)	5.6
Average discount rate - operating leases	9%
The supplemental balance sheet information related to leases for the period is as follows:

Operating Leases	At March 31, 2019
Long-term right-of-use assets	$320,000
Short-term operating lease liabilities	$83,000
Long-term operating lease liabilities	240,000
Total operating lease liabilities	$323,000

Maturities of the Company's lease liabilities are as follows:
Year Ending	Operating Leases
2019 (remaining 9 months)	88,000
2020	67,000
2021	67,000
2022	67,000
2023	61,000
2024	51,000
Less: Imputed interest/present value discount	(78,000)
Present value of lease liabilities	$323,000

NOTE 8 - EQUITY

  

Common Stock

The Company is authorized to issue 15 million shares of Common Stock, par value $0.01 per share, of which 1,113,952 shares of Common Stock were issued and outstanding as of March 31, 2019.

During the three-month period ended March 31, 2019, the Company issued 2,009 shares of Common Stock with a fair value of $11,000 to employees and directors for services rendered. The shares were valued at their respective date of issuances.

In July 2018, in connection with the appointment of Mr. Dayton Judd as Chief Executive Officer, the Company granted Mr. Judd an aggregate of 45,000 shares of restricted Common Stock, which include vesting conditions subject to the achievement of certain market prices of the Company’s Common Stock. Such shares are also subject to forfeiture in the event Mr. Judd resigns from his position or is terminated by the Company. As the vesting of the 45,000 shares of restricted Common Stock is subject to certain market conditions, pursuant to current accounting guidelines, the Company determined the fair value to be $105,000, computed using the Monte Carlo simulations on a binomial model with the assistance of a valuation specialist with a derived service period of three years. During the period ended March 31, 2019, the Company recorded compensation expense of $12,000 to amortize the fair value of these restricted common shares based upon the prorated derived service period.

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Options

As of March 31, 2019 and December 31, 2018, 147,021 and 154,521 options to purchase shares of Common Stock of the Company were issued and outstanding, respectively. Additional information regarding options outstanding as of March 31, 2019 is as follows: 

		Weighted	Weighted
		Average	Average
	Number of	Exercise	Remaining
	Options	Price	Life (Years)
Outstanding, December 31, 2017	87,028	$27.10	4.16
Issued	87,500	3.50
Exercised	-
Forfeited	(20,007)	48.00
Outstanding, December 31, 2018	154,521	$13.10	5.69
Issued	-
Exercised	-
Forfeited	(7,500)	23.00
Outstanding, March 31, 2019	147,021	$12.60	5.68

	Outstanding			Exercisable
Exercise Price Per share	Total Number of Options	Weighted Average Remaining Life (Years)	Weighted Average Exercise Price	Number of Vested Options	Weighted Average Exercise Price
$2.80- $23.00	140,580	5.72	$9.24	104,080	$11.34
$23.10 - $144.34	6,441	4.72	$85.99	6,441	$85.99
	147,021	5.68	$12.60	110,521	$15.69

During the three-month periods ended March 31, 2019 and 2018, the Company recognized compensation expense of $26,000 and $10,000, respectively, to account for the fair value of stock options that vested during the period.

Total intrinsic value of outstanding stock options as of March 31, 2019 amounted to $221,000. Future unamortized compensation expense on the unvested outstanding options at March 31, 2019 amounted to $89,000, which will be recognized through May 2020.

Warrants

Total outstanding warrants to purchase shares of Company Common Stock as of March 31, 2019 and December 31, 2018 amounted to 39,130 shares. Total intrinsic value as of March 31, 2019 amounted to $39,000.

During the period ended March 31, 2019, no warrants expired unexercised. As of March 31, 2019, there were 39,130 warrants issued and outstanding.

Outstanding	Exercise Price	Issuance Date	Expiration Date	Vesting
39,130	$ 4.60	11/13/18	11/13/23	Yes

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NOTE 9 – COMMITMENTS AND CONTINGENCIES

Legal Proceedings

On December 31, 2014, various plaintiffs, individually and on behalf of a purported nationwide and sub-class of purchasers, filed a lawsuit in the U.S. District Court for the Northern District of California, captioned Ryan et al. v. Gencor Nutrients, Inc. et al., Case No.: 4:14-CV-05682. The lawsuit includes claims made against the manufacturer and various producers and sellers of products containing a nutritional supplement known as Testofen, which is manufactured and sold by Gencor Nutrients, Inc. (“Gencor”). Specifically, the Ryan plaintiffs allege that various defendants have manufactured, marketed and/or sold Testofen, or nutritional supplements containing Testofen, and in doing so represented to the public that Testofen had been clinically proven to increase free testosterone levels. According to the plaintiffs, those claims are false and/or not statistically proven. Plaintiffs seek relief under violations of the Racketeering Influenced Corrupt Organizations Act, breach of express and implied warranties, and violations of unfair trade practices in violation of California, Pennsylvania, and Arizona law. NDS utilizes Testofen in a limited number of nutritional supplements it manufactures and sells pursuant to a license agreement with Gencor.

On February 19, 2015, this matter was transferred to the Central District of California to the Honorable Manuel Real. Judge Real had previously issued an order dismissing a similar lawsuit that had been filed by the same lawyer who represents the plaintiffs in the Ryan matter. The United States Court of Appeals reversed part of the dismissal issued by Judge Real and remanded the case back down to the district court for further proceedings. As a result, the parties in the Ryan matter issued a joint status report and that matter is again active.

We are currently not involved in any litigation except as noted above, that we believe could have a material adverse effect on our financial condition or results of operations. Other than described above, there is no action, suit, proceeding, inquiry or investigation before or by any court, public board, government agency, self-regulatory organization or body pending or, to the knowledge of the executive officers of the Company or any of its subsidiaries, threatened against or affecting the Company, our Common Stock, any of our subsidiaries or of the Company’s or our subsidiaries’ officers or directors in their capacities as such, in which an adverse decision could have a material adverse effect.

NOTE 10 – SUBSEQUENT EVENTS

   

On April 16, 2019 the previously described Reverse/Forward Split became effective.  As a result of the Reverse/Forward Split, the Company repurchased 99,212 shares of common stock at a price of $5.70 per share, or approximately $566,000 in total.  Following the Reverse/Forward Split, the Company’s outstanding share count was 1,014,740.

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ITEM 2.  MANAGEMENT’S DISCUSSION ANDANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our financial statements and the related notes appearing elsewhere in this Quarterly Report. This discussion and analysis may contain forward-looking statements based on assumptions about our future business.

Overview

FitLife Brands, Inc. (the “Company”) is a national provider of innovative and proprietary nutritional supplements for health-conscious consumers marketed under the brand names NDS Nutrition, PMD, SirenLabs, Core Active, and Metis Nutrition (together, “NDS Products”). In September 2015, the Company acquired iSatori, Inc. (“iSatori”) and as a result, the Company added three brands to its product portfolio, including iSatori, BioGenetic Laboratories, and Energize (together, “iSatori Products”). The NDS Products are distributed principally through franchised General Nutrition Centers, Inc. (“GNC”) stores located both domestically and internationally, and, with the launch of Metis Nutrition, through corporate GNC stores in the United States. The iSatori Products are sold through more than 25,000 retail locations, which include specialty, mass, and online.

The Company was incorporated in the State of Nevada on July 26, 2005. In October 2008, the Company acquired the assets of NDS Nutritional Products, Inc., a Nebraska corporation, and moved those assets into its wholly owned subsidiary NDS Nutrition Products, Inc., a Florida corporation (“NDS”). The Company’s NDS Products are sold through NDS and the iSatori Products are sold through iSatori, Inc., a Delaware corporation and a wholly owned subsidiary of the Company.

FitLife Brands is headquartered in Omaha, Nebraska. For more information on the Company, please go to http://www.fitlifebrands.com. The Company’s common stock trades under the symbol “FTLF” on the OTC:PINK market.

Reverse/Forward Split

Subsequent to the quarter ended March 31, 2019, on April 11, 2019, the Company filed two Certificates of Change with the Secretary of State of the State of Nevada, the first to effect a reverse stock split of both the Company’s issued and outstanding and authorized common stock, par value $0.01 per share (“Common Stock”), at a ratio of 1-for-8,000 (the “Reverse Split”), and the second to effect a forward stock split of both the Company’s issued and outstanding and authorized Common Stock at a ratio of 800-for-1 (the “Forward Split,” and together with the Reverse Split, the “Reverse/Forward Split”). The Reverse/Forward Split became effective, and the Company’s Common Stock began trading on a post-split basis, on Tuesday, April 16, 2019.

The Company did not issue any fractional shares as a result of the Reverse/Forward Split. Holders of fewer than 8,000 shares of the Common Stock immediately prior to the Reverse/Forward Split received cash in lieu of fractional shares based on the 5-day volume weighted average price of the Company’s Common Stock immediately prior to the Reverse/Forward Split, which was $0.57 per pre-split share. As a result, such holders ceased to be stockholders of the Company. Holders of more than 8,000 shares of Common Stock immediately prior to the Reverse/Forward Split did not receive fractional shares; instead any fractional shares resulting from the Reverse/Forward Split were rounded up to the next whole share.

    As a result of the Reverse/Forward Split, the number of shares of Company Common Stock authorized for issuance under the Company’s Articles of Incorporation, as amended, was decreased from 150,000,000 shares to 15,000,000 shares. The Reverse/Forward Split did not affect the Company’s preferred stock, nor did it affect the par value of the Company’s Common Stock.

All financial information has been retroactively adjusted to reflect the 1-for-10 aspect of the Reverse/Forward Split.

Results of Operations

Comparison of the three months ended March 31, 2019 to the three months ended March 31, 2018

	March 31, 2019	March 31, 2018	Change	%
Revenue	5,878,000	4,614,000	1,264,000	27%
Cost of Goods Sold	(3,337,000)	(2,699,000)	(638,000)	24%
Gross Profit	2,541,000	1,915,000	626,000	33%
Operating expenses	(1,339,000)	(1,695,000)	356,000	-21%
Income from operations	1,202,000	220,000	982,000	446%
Other expense	(15,000)	(3,000)	(12,000)	400%
Provision for income tax	-	1,000	(1,000)	-100%
Net income	1,187,000	218,000	969,000	444%

Net Sales.  Revenue for the three months ended March 31, 2019 increased 27% to $5,878,000 as compared to $4,614,000 for the three months ended March 31, 2018. The revenue increase for the three-month period ended March 31, 2019 compared to the prior three-month period is due to increased wholesale purchases from our retail partners coupled with a significant increase in online direct-to-consumer sales.

Online revenue during the three months ended March 31, 2019 was approximately 10% of total revenue, compared to roughly 1% of total revenue during the same three-month period during 2018. Our Energize product and some of our iSatori products are achieving the highest online unit movement for the Company.

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Cost of Goods Sold.  Cost of goods sold for the three months ended March 31, 2019 increased to $3,337,000 as compared to $2,699,000 for the three months ended March 31, 2018. The increase during the three-month period ended March 31, 2019 is principally attributable to higher total sales volumes.

Gross Profit Margin.  Gross profit for the three months ended March 31, 2019 increased to $2,541,000 as compared to $1,915,000 for the three months ended March 31, 2018. The increase during the three-month period ended March 31, 2019 is principally attributable to higher total sales volume and reduced returns.

Gross margin for the three months ended March 31, 2019 increased to 43% from 42% for the comparable three-month period last year. The increase in gross margin was primarily attributable to increased online direct-to-consumer sales, which deliver a substantially higher gross margin for the Company.

General and Administrative Expense. General and administrative expense for the three months ended March 31, 2019 decreased to $774,000 as compared to $870,000 for the three months ended March 31, 2018. The decrease in general and administrative expense for the three months ended March 31, 2019 is principally attributable to ongoing cost reduction initiatives, subletting certain facilities and lower headcount.

Selling and Marketing Expense.  Selling and marketing expense for the three months ended March 31, 2019 decreased to $550,000 as compared to $806,000 for the three months ended March 31, 2018. The decrease in selling and marketing expense for the three-month period ended March 31, 2019 is principally the result of budgetary controls.

Depreciation and Amortization.  Depreciation and amortization for the three months ended March 31, 2019 decreased to $15,000 as compared to $19,000 for the three months ended March 31, 2018.  The decrease was primarily attributable to a lower base of depreciable property and equipment due to the sale of some assets during 2018.

Net Income.  We generated net income of $1,187,000 for the three-month period ended March 31, 2019 as compared to net income of $218,000 for the three months ended March 31, 2018. The increase in net income was driven by a combination of higher sales volumes, expanding margins, and reduced operating costs.

Liquidity and Capital Resources  

At March 31, 2019, we had positive working capital of approximately $3,061,000, compared to $1,890,000 at December 31, 2018. Our principal sources of liquidity at March 31, 2019 consisted of $438,000 of cash and $3,817,000 from accounts receivable. The increase in working capital is principally attributable to the increase in accounts receivable related to increased sales to our wholesale partners.

On December 26, 2018, the Company issued a line of credit promissory note to Sudbury Capital Fund, LP, an entity controlled by Dayton Judd, the Company’s CEO, in the principal amount of $600,000, with an initial advance to the Company in the amount of $300,000. In addition, on December 26, 2018, the Company also issued a promissory note to Mr. Judd in the principal amount of $200,000 (collectively, the “Notes”). As of March 31, 2019, the aggregate balance of the Notes amounted to $815,000. For the quarter ended March 31, 2019, accrued interest amounted to $15,000 of the $815,000 outstanding balance on the Notes.

The Notes are unsecured and mature on the earlier to occur of a Change in Control of the Company, as defined in the Notes, or December 31, 2019, and require monthly principal and interest payments beginning April 1, 2019, with a final payment of unpaid principal and interest due December 31, 2019. The Notes bear interest at a rate of 9.0% per annum. Interest due under the terms of the Notes may be paid in cash or, up to and including March 31, 2019, can be accrued and added to the outstanding principal and accrued interest due and payable under the terms of the Notes. All amounts due and payable under the terms of the Notes are guaranteed by NDS and iSatori, the wholly-owned subsidiaries of the Company.

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The Company has historically financed its operations primarily through cash flow from operations and equity and debt financings. The Company has also provided for its cash needs by issuing Common Stock, options and warrants for certain operating costs, including consulting and professional fees. The Company currently anticipates that cash derived from operations and existing cash resources, including the cash received by the Company as a result of the recent financing as well as through the Notes, will be sufficient to provide for the Company’s liquidity for the next twelve months.

The Company is dependent on cash flow from operations and amounts available under the Notes to satisfy its working capital requirements. No assurances can be given that cash flow from operations and/or that the Company will have access to additional capital under the terms of the Notes necessary to provide for the Company’s liquidity for the next twelve months. Should the Company be unable to generate sufficient revenue in the future to achieve positive cash flow from operations, and/or should capital be unavailable under the terms of the Notes, additional working capital will be required. Management at present has no intention to raise additional working capital through the sale of equity or debt securities and believes the Notes will provide sufficient capital necessary to operate the business over the next twelve months. In the event the Company fails to achieve positive cash flow from operations, additional capital is unavailable under the terms of the Notes, and management is otherwise unable to secure additional working capital through the issuance of equity or debt securities, the Company’s business would be materially and adversely harmed. 

Cash Used in Operations.  Our cash used in operating activities for the three months ended March 31, 2019 was $(121,000), as compared to $(50,000) for the three months ended March 31, 2018. The increase was primarily due to fluctuations in working capital.

Cash Provided by Investing Activities.  Cash provided by investing activities for the three months ended March 31, 2019 was $0, as compared to $2,000 provided by investing activities for the three months ended March 31, 2018.  

Cash Provided by (Used in) Financing Activities. Cash provided by financing activities for the three months ended March 31, 2019 was $300,000 as compared to cash used in financing activities of $(650,000) during the three months ended March 31, 2018. The primary difference between the 2019 and 2018 periods was the payoff of all amounts owed to U.S. Bank under a prior credit agreement during the three months ended March 31, 2018.

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Critical Accounting Policies and Estimates

Our discussion and analysis of financial condition and results of operations is based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these consolidated financial statements and related disclosures requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, expense, and related disclosure of contingent assets and liabilities. We evaluate, on an on-going basis, our estimates and judgments, including those related to the useful life of the assets. We base our estimates on historical experience and assumptions that we believe to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates.

The methods, estimates and judgments we use in applying our most critical accounting policies have a significant impact on the results that we report in our consolidated financial statements. The SEC considers an entity’s most critical accounting policies to be those policies that are both most important to the portrayal of a company’s financial condition and results of operations and those that require management’s most difficult, subjective or complex judgments, often as a result of the need to make estimates about matters that are inherently uncertain at the time of estimation. For a more detailed discussion of the accounting policies of the Company, see Note 3 of the Notes to the Condensed Consolidated Financial Statements included in this Quarterly Report, “Summary of Significant Accounting Policies.”

We believe the following critical accounting policies, among others, require significant judgments and estimates used in the preparation of our consolidated financial statements. 

Use of Estimates

              The preparation of financial statements in conformity with accounting principles generally accepted in the United States (“GAAP”) requires management to make estimates and assumptions that affect (i) the reported amounts of assets and liabilities, (ii) the disclosure of contingent assets and liabilities known to exist as of the date the financial statements are published, and (iii) the reported amount of net sales and expense recognized during the periods presented. Adjustments made with respect to the use of estimates often relate to improved information not previously available. Uncertainties with respect to such estimates and assumptions are inherent in the preparation of financial statements; accordingly, actual results could differ from these estimates.

  These estimates and assumptions also affect the reported amounts of accounts receivable, inventories, goodwill, revenue, costs and expense and valuations of long term assets, allowance for deferred tax assets and equity instruments issued for services during the reporting period. Management evaluates these estimates and assumptions on a regular basis.  Actual results could differ from those estimates. 

Goodwill

The Company had goodwill with a carrying value of $225,000 as of March 31, 2019 and December 31, 2018, respectively, as a result of the acquisition of NDS in October 2008. The Company adopted ASC Topic 350 – Goodwill and Other Intangible Assets. In accordance with ASC Topic 350, goodwill, which represents the excess of purchase price and related costs over the value assigned to net tangible and identifiable intangible assets of businesses acquired and accounted for under the purchase method, acquired in business combinations is assigned to reporting units that are expected to benefit from the synergies of the combination as of the acquisition date. Under this standard, goodwill and intangibles with indefinite useful lives are no longer amortized. The Company assesses goodwill and indefinite-lived intangible assets for impairment annually during the fourth quarter, or more frequently if events and circumstances indicate impairment may have occurred in accordance with ASC Topic 350. If the carrying value of a reporting unit’s goodwill exceeds its implied fair value, the Company records an impairment loss equal to the difference. ASC Topic 350 also requires that the fair value of indefinite-lived purchased intangible assets be estimated and compared to the carrying value. The Company recognizes an impairment loss when the estimated fair value of the indefinite-lived purchased intangible assets is less than the carrying value.

Identifiable intangible assets are stated at cost and accounted for based on whether the useful life of the asset is finite or indefinite. Identified intangible assets with finite useful lives are amortized using the straight-line methods over their estimated useful lives, which was originally ten years. Intangible assets with indefinite lives are not amortized to operations, but instead are reviewed for impairment at least annually, or more frequently if there is an indicator of impairment.

As of March 31, 2019 and December 31, 2018, there were no indicators of impairment for the recorded goodwill of $225,000. 

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Revenue Recognition

The Company’s revenue is comprised of sales of nutritional supplements to consumers, primarily through GNC stores.

The Company accounts for revenues in accordance with Accounting Standards Codification (“ASC”) 606, Revenue from Contracts with Customers. The underlying principle of ASC 606 is to recognize revenue to depict the transfer of goods or services to customers at the amount expected to be collected. ASC 606 creates a five-step model that requires entities to exercise judgment when considering the terms of contract(s), which includes (1) identifying the contract(s) or agreement(s) with a customer, (2) identifying our performance obligations in the contract or agreement, (3) determining the transaction price, (4) allocating the transaction price to the separate performance obligations, and (5) recognizing revenue as each performance obligation is satisfied. Under ASC 606, revenue is recognized when performance obligations under the terms of a contract are satisfied, which occurs for the Company upon shipment or delivery of products or services to our customers based on written sales terms, which is also when control is transferred. Revenue is measured as the amount of consideration we expect to receive in exchange for transferring the products or services to a customer.

All products sold by the Company are distinct individual products and consist of nutritional supplements and related supplies. The products are offered for sale solely as finished goods, and there are no performance obligations required post-shipment for customers to derive the expected value from them. Other than promotional activities, which can vary from time to time but nevertheless are entirely within the Company’s control, contracts with customers contain no incentives or discounts that could cause revenue to be allocated or adjusted over time.

Control of products we sell transfers to customers upon shipment from our facilities, and the Company’s performance obligations are satisfied at that time. Shipping and handling activities are performed before the customer obtains control of the goods and therefore represent a fulfillment activity rather than promised goods to the customer. Payment for sales are generally made by check, credit card, or wire transfer. Historically the Company has not experienced any significant payment delays from customers.

We provide a 30-day right of return for our products. A right of return does not represent a separate performance obligation, but because customers are allowed to return products, the consideration to which the Company expects to be entitled is variable. Upon evaluation of returns, the Company determined that substantially less than 5% of products are returned, and therefore believes it is probable that such returns will not cause a significant reversal of revenue in the future. We assess our contracts and the reasonableness of our conclusions on a quarterly basis.

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Recent Accounting Pronouncements

See Note 3 of the Notes to the Condensed Consolidated Financial Statements included in this Quarterly Report for a description of recent accounting pronouncements believed by management to have a material impact on our present or future financial statements.

WHERE YOU CAN FIND MORE INFORMATION

You are advised to read this Quarterly Report in conjunction with other reports and documents that we file from time to time with the SEC. In particular, please read our Quarterly Reports on Form 10-Q, Annual Report on Form 10-K, and Current Reports on Form 8-K that we file from time to time. You may obtain copies of these reports directly from us or from the SEC at the SEC’s Public Reference Room at 100 F. Street, N.E. Washington, D.C. 20549, and you may obtain information about obtaining access to the Reference Room by calling the SEC at 1-800-SEC-0330. In addition, the SEC maintains information for electronic filers at its website http://www.sec.gov.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Our business is currently conducted principally in the United States. As a result, our financial results are not affected by factors such as changes in foreign currency exchange rates or economic conditions in foreign markets. We do not engage in hedging transactions to reduce our exposure to changes in currency exchange rates, although as the geographical scope of our business broadens, we may do so in the future.

Our exposure to risk for changes in interest rates relates primarily to our investments in short-term financial instruments. Investments in both fixed rate and floating rate interest earning instruments carry some interest rate risk. The fair value of fixed rate securities may fall due to a rise in interest rates, while floating rate securities may produce less income than expected if interest rates fall. Partly as a result of this, our future interest income may fall short of expectations due to changes in interest rates or we may suffer losses in principal if we are forced to sell securities that have fallen in estimated fair value due to changes in interest rates. However, as substantially all of our cash equivalents consist of bank deposits and short-term money market instruments, we do not expect any material change with respect to our net income as a result of an interest rate change.

We do not hold any derivative instruments and do not engage in any hedging activities.

 ITEM 4. CONTROLS AND PROCEDURES

(a)             Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in our Exchange Act reports is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms and that such information is accumulated and communicated to our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow for timely decisions regarding required disclosure. In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives, and management is required to apply its judgment in evaluating the cost-benefit relationship of possible controls and procedures. Our disclosure controls and procedures were designed to provide reasonable assurance that the controls and procedures would meet their objectives. As required by SEC Rule 13a-15(b), our Chief Executive Officer and Chief Financial Officer carried out an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures as of the end of the period covered by this report. Based on the foregoing, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures were effective at the reasonable assurance level.

Our Chief Executive Officer and Chief Financial Officer are responsible for establishing and maintaining adequate internal control over our financial reporting. In order to evaluate the effectiveness of internal control over financial reporting, as required by Section 404 of the Sarbanes-Oxley Act, management has conducted an assessment, including testing, using the criteria in Internal Control — Integrated Framework, issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”). Our system of internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Management has used the framework set forth in the report entitled Internal Control-Integrated Framework published by the COSO to evaluate the effectiveness of our internal control over financial reporting. Based on this assessment, our Chief Executive Officer and Chief Financial Officer have concluded that our internal control over financial reporting was effective as of March 31, 2019. This Quarterly Report does not include an attestation report of our independent registered public accounting firm regarding internal control over financial reporting. Our internal control over financial reporting was not subject to attestation by our independent registered public accounting firm pursuant to temporary rules of the SEC that permit us to provide only management’s report in this Quarterly Report. There has been no change in our internal controls over financial reporting during our most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal controls over financial reporting.

(b)             Changes in Internal Controls Over Financial Reporting

There have been no changes in our internal controls over financial reporting or in other factors that could materially affect, or are reasonably likely to affect, our internal controls over financial reporting during the quarter ended March 31, 2019. There have not been any significant changes in the Company’s critical accounting policies identified since the Company filed its Annual Report on Form 10-K for the year ended December 31, 2018.

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PART II

OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS

On December 31, 2014, various plaintiffs, individually and on behalf of a purported nationwide and sub-class of purchasers, filed a lawsuit in the U.S. District Court for the Northern District of California, captioned Ryan et al. v. Gencor Nutrients, Inc. et al., Case No.: 4:14-CV-05682. The lawsuit includes claims made against the manufacturer and various producers and sellers of products containing a nutritional supplement known as Testofen, which is manufactured and sold by Gencor Nutrients, Inc. (“Gencor”). Specifically, the Ryan plaintiffs allege that various defendants have manufactured, marketed and/or sold Testofen, or nutritional supplements containing Testofen, and in doing so represented to the public that Testofen had been clinically proven to increase free testosterone levels. According to the plaintiffs, those claims are false and/or not statistically proven. Plaintiffs seek relief under violations of the Racketeering Influenced Corrupt Organizations Act, breach of express and implied warranties, and violations of unfair trade practices in violation of California, Pennsylvania, and Arizona law. NDS utilizes Testofen in a limited number of nutritional supplements it manufactures and sells pursuant to a license agreement with Gencor.

On February 19, 2015 this matter was transferred to the Central District of California to the Honorable Manuel Real. Judge Real had previously issued an order dismissing a similar lawsuit that had been filed by the same lawyer who represents the plaintiffs in the Ryan matter. The United States Court of Appeals reversed part of the dismissal issued by Judge Real and remanded the case back down to the district court for further proceedings. As a result, the parties in the Ryan matter issued a joint status report and that matter is again active.

We are currently not involved in any litigation except as noted above that we believe could have a material adverse effect on our financial condition or results of operations. Other than described above, there is no action, suit, proceeding, inquiry or investigation before or by any court, public board, government agency, self-regulatory organization or body pending or, to the knowledge of the executive officers of the Company or any of its subsidiaries, threatened against or affecting the Company, our common stock, any of our subsidiaries or of the Company’s or our subsidiaries’ officers or directors in their capacities as such, in which an adverse decision could have a material adverse effect.

ITEM 1A. RISK FACTORS

Our results of operations and financial condition are subject to numerous risks and uncertainties described in our Annual Report on Form 10-K for our fiscal year ended December 31, 2018, filed on March 22, 2019. You should carefully consider these risk factors in conjunction with the other information contained in this Quarterly Report. Should any of these risks materialize, our business, financial condition and future prospects could be negatively impacted. As of March 31, 2019, there are no risk factors identified by the Company in addition to the risk factors previously disclosed in Part I, Item 1A, “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2018.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES

None.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

There were no defaults upon senior securities during the three-month period ended March 31, 2019.

ITEM 5. OTHER INFORMATION

None.

 ITEM 6.  EXHIBITS

3.1	Certificates of Change, dated April 11, 2019 (incorporated by reference to Exhibit 3.1 filed with Form 8-K on April 15, 2019).
31.1	Certification of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act.
31.2	Certification of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act.
32.1	Certification of Chief Executive Officer Pursuant to Section 906 of the Sarbanes-Oxley Act.
32.2	Certification of Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act.
101.INS	XBRL Instance Document
101.SCH	XBRL Taxonomy Extension Schema
101.CAL	XBRL Taxonomy Extension Calculation Linkbase
101.DEF	XBRL Taxonomy Extension Definition Linkbase
101.LAB	XBRL Taxonomy Extension Label Linkbase
101.PRE	XBRL Taxonomy Extension Presentation Linkbase

-19-

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934 the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Registrant Date: May 15, 2019	FitLife Brands, Inc. By: /s/ Dayton Judd
	Dayton Judd
	Chief Executive Officer and Director (Principal Executive Officer)

Registrant Date: May 15, 2019	FitLife Brands, Inc. By: /s/ Susan Kinnaman
	Susan Kinnaman
	Chief Financial Officer (Principal Financial Officer)

-20-

EX-31.1

Exhibit 31.1

Certification pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 and pursuant to Rule 13a-14(a) and Rule 15d-14 under the Securities Exchange Act of 1934

I, Dayton Judd, Chief Executive Officer of the Company, certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of FitLife Brands, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a.	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
b.	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c. Evaluated the effectiveness of the registrant’s disclosure and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluations: and

d. Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and

5. The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Registrant Date: May 15, 2019	FitLife Brands, Inc. By: /s/ Dayton Judd
	Dayton Judd
	Chief Executive Officer and Director (Principal Executive Officer)

EX-31

Exhibit 31.2

Certification pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 and pursuant to Rule 13a-14(a) and Rule 15d-14 under the Securities Exchange Act of 1934

I, Susan Kinnaman, Chief Financial Officer of the Company, certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of FitLife Brands, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c. Evaluated the effectiveness of the registrant’s disclosure and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluations: and

d. Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and

5. The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Registrant Date: May 15, 2019	FitLife Brands, Inc. By: /s/ Susan Kinnaman
	Susan Kinnaman
	Chief Financial Officer and Director (Principal Financial Officer)

EX-32.1

 Exhibit 32.1

CERTIFICATIONS PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

(18 U.S.C. SECTION 1350)

In connection with the Quarterly Report of FitLife Brands, Inc. (the "Company") on Form 10-Q for the period ending March 31, 2019, as filed with the Securities and Exchange Commission on the date hereof (the "Report"), I, Dayton Judd, Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. Sec. 1350, as adopted pursuant to Sec. 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.

Registrant Date:  May 15, 2019	FitLife Brands, Inc. By: /s/ Dayton Judd
	Dayton Judd
	Chief Executive Officer and Director (Principal Executive Officer)

EX-32

Exhibit 32.2

CERTIFICATIONS PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

(18 U.S.C. SECTION 1350)

In connection with the Quarterly Report of FitLife Brands, Inc. (the "Company") on Form 10-Q for the period ending March 31, 2019, as filed with the Securities and Exchange Commission on the date hereof (the "Report"), I, Susan Kinnaman, Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. Sec. 1350, as adopted pursuant to Sec. 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.

Registrant Date: May 15, 2019	FitLife Brands, Inc. By: /s/ Susan Kinnaman
	Susan Kinnaman
	Chief Financial Officer and Director (Principal Financial Officer)

XML

Document and Entity Information - shares	3 Months Ended
	Mar. 31, 2019	May 15, 2019
Document And Entity Information
Entity Registrant Name	FITLIFE BRANDS, INC.
Entity Central Index Key	0001374328
Document Type	10-Q
Document Period End Date	Mar. 31, 2019
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Is Entity's Reporting Status Current?	Yes
Entity Filer Category	Non-accelerated Filer
Entity Emerging Growth Company	false
Entity Small Business	true
Entity Common Stock, Shares Outstanding		1,014,740
Trading Symbol	FTLF
Document Fiscal Period Focus	Q1
Document Fiscal Year Focus	2019

XML

CONDENSED CONSOLIDATED BALANCE SHEETS - USD ($)	Mar. 31, 2019	Dec. 31, 2018
CURRENT ASSETS
Cash	$ 438,000	$ 259,000
Accounts receivable, net of allowance of doubtful accounts, product returns, sales returns and incentive programs of $315,000 and $455,000, respectively	3,817,000	1,433,000
Inventories, net of allowance for obsolescence of $119,000 and $107,000, respectively	2,338,000	3,523,000
Prepaid expenses and other current assets	113,000	223,000
Total current assets	6,706,000	5,438,000
Property and equipment, net	174,000	189,000
Right of use asset	320,000	0
Goodwill	225,000	225,000
Security deposits	10,000	10,000
TOTAL ASSETS	7,435,000	5,862,000
CURRENT LIABILITIES:
Accounts payable	2,307,000	2,628,000
Accrued expenses and other liabilities	440,000	420,000
Lease liability - current portion	83,000	0
Notes payable - Related Parties	815,000	500,000
Total current liabilities	3,645,000	3,548,000
LONG-TERM LEASE LIABILITY, net of current portion	240,000	0
TOTAL LIABILITIES	3,885,000	3,548,000
STOCKHOLDERS' EQUITY:
Preferred Stock	0	0
Common stock, $0.01 par value, 150,000,000 shares authorized; 1,113,952 and 1,111,943 issued and outstanding as of March 31, 2019 and December 31, 2018, respectively	111,000	111,000
Additional paid-in capital	32,056,000	32,007,000
Accumulated deficit	(28,617,000)	(29,804,000)
Total stockholders' equity	3,550,000	2,314,000
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY	$ 7,435,000	$ 5,862,000

XML

CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) - USD ($)	Mar. 31, 2019	Dec. 31, 2018
Allowance for doubtful accounts	$ 315,000	$ 455,000
Allowance for obsolescence	$ 119,000	$ 107,000
STOCKHOLDERS' EQUITY:
Preferred Stock, Par Value Per Share	$ 0.01	$ 0.01
Preferred Stock, Shares Authorized	10,000,000	10,000,000
Preferred Stock, Shares, Outstanding	0	0
Common Stock, Par Value Per Share	$ .01	$ .01
Common Stock, Shares Authorized	15,000,000	15,000,000
Common Stock, Shares, Issued	1,113,952	1,111,943
Common Stock, Shares, Outstanding	1,113,952	1,111,943
Preferred Stock Series A
STOCKHOLDERS' EQUITY:
Preferred Stock, Par Value Per Share	$ .01	$ 0.01
Preferred Stock, Shares Authorized	1,000	1,000
Preferred Stock, Shares, Issued	600	0
Preferred Stock, Shares, Outstanding	600	0

XML

CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS - USD ($)	3 Months Ended
	Mar. 31, 2019	Mar. 31, 2018
Income Statement [Abstract]
Revenue	$ 5,878,000	$ 4,614,000
Cost of Goods Sold	3,337,000	2,699,000
Gross Profit	2,541,000	1,915,000
OPERATING EXPENSES:
General and administrative	774,000	870,000
Selling and marketing	550,000	806,000
Depreciation and amortization	15,000	19,000
Total operating expenses	1,339,000	1,695,000
OPERATING INCOME (LOSS)	1,202,000	220,000
OTHER INCOME (EXPENSES)
Interest expense	15,000	3,000
Other	0	(1,000)
Total other expense	15,000	2,000
NET INCOME	$ 1,187,000	$ 218,000
NET INCOME PER SHARE:
Basic	$ 1.07	$ 0.20
Diluted	$ 0.94	$ 0.20
Basic weighted average common shares	1,111,943	1,072,671
Diluted weighted average common shares	1,268,526	1,072,671

XML

CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY - USD ($)	Preferred Stock Series A	Common Stock	Additional Paid-In Capital	Accumulated Deficit	Total
Beginning balance, shares at Dec. 31, 2017	0	1,068,171
Beginning balance, amount at Dec. 31, 2017	$ 0	$ 107,000	$ 31,013,000	$ (30,208,000)	$ 912,000
Fair value of common stock issued for services, shares		27,339
Fair value of common stock issued for services, amount		$ 3,000	80,000		83,000
Fair value of vested options issued for services			10,000		10,000
Net income				218,000	218,000
Ending balance, shares at Mar. 31, 2018	0	1,095,510
Ending balance, amount at Mar. 31, 2018	$ 0	$ 110,000	31,103,000	(29,991,000)	1,223,000
Beginning balance, shares at Dec. 31, 2018	600	1,111,943
Beginning balance, amount at Dec. 31, 2018	$ 6	$ 111,000	32,007,000	(29,804,000)	2,314,000
Fair value of common stock issued for services, shares		2,009
Fair value of common stock issued for services, amount			23,000		23,000
Fair value of vested options issued for services			26,000		26,000
Net income				1,187,000	1,187,000
Ending balance, shares at Mar. 31, 2019	600	1,113,952
Ending balance, amount at Mar. 31, 2019	$ 0	$ 111,000	$ 32,056,000	$ (28,617,000)	$ 3,550,000

XML

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)	3 Months Ended
	Mar. 31, 2019	Mar. 31, 2018
Statement of Cash Flows [Abstract]
Net income	$ 1,187,000	$ 218,000
Adjustments to reconcile net income to net cash used in operating activities:
Depreciation and amortization	15,000	19,000
Allowance for doubtful accounts and product returns	(140,000)	(87,000)
Allowance for inventory obsolescence	12,000	33,000
Common stock issued for services	23,000	83,000
Fair value of options issued for services	26,000	10,000
Loss (Gain) on disposal of assets	0	(1,000)
Right of use asset - Amortization	23,000	0
Right of use asset - Lease Liability	(20,000)	0
Changes in operating assets and liabilities:
Accounts receivable - trade	(2,244,000)	(427,000)
Inventories	1,173,000	456,000
Prepaid expenses	110,000	139,000
Customer note receivable	0	5,000
Accounts payable	(321,000)	(266,000)
Accrued interest on notes	15,000	0
Accrued liabilities and other liabilities	20,000	(232,000)
Net cash used in operating activities	(121,000)	(50,000)
CASH FLOWS FROM INVESTING ACTIVITIES:
Proceeds from sale of assets	0	2,000
Net cash provided by investing activities	0	2,000
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from issuance of Notes Payable - related party	300,000	0
Repayment of line of credit	0	(1,950,000)
Repayment of term loan	0	(415,000)
Repayments of note payable	0	(1,715,000)
Net cash provided by (used in) financing activities	300,000	(650,000)
CHANGE IN CASH	179,000	(698,000)
CASH, BEGINNING OF PERIOD	259,000	1,262,000
CASH, END OF PERIOD	438,000	564,000
Supplemental disclosure operating activities
Cash paid for interest	15,000	3,000
Non-cash investing and financing activities
Recording of lease asset and liability upon adoption of ASU-2016-02	$ 343,000	$ 0

XML

DESCRIPTION OF BUSINESS

3 Months Ended

Mar. 31, 2019

Organization, Consolidation and Presentation of Financial Statements [Abstract]

DESCRIPTION OF BUSINESS

Summary

FitLife Brands, Inc. (the “Company”) is a national provider of innovative and proprietary nutritional supplements for health-conscious consumers marketed under the brand names NDS Products, PMD, SirenLabs, CoreActive, and Metis Nutrition (together, “NDS Products”). In September 2015, the Company acquired iSatori, Inc. (“iSatori”) and as a result, the Company added three brands to its product portfolio, including iSatori, BioGenetic Laboratories, and Energize (together, “iSatori Products”). The NDS Products are distributed principally through franchised General Nutrition Centers, Inc. (“GNC”) stores located both domestically and internationally, and, with the launch of Metis Nutrition, through corporate GNC stores in the United States. The iSatori Products are sold through more than 25,000 retail locations, which include specialty, mass, and online.

The Company was incorporated in the State of Nevada on July 26, 2005. In October 2008, the Company acquired the assets of NDS Nutritional Products, Inc., a Nebraska corporation, and moved those assets into its wholly owned subsidiary NDS Nutrition Products, Inc., a Florida corporation (“NDS”). The Company’s NDS Products are sold through NDS and the iSatori Products are sold through iSatori, Inc., a Delaware corporation and a wholly owned subsidiary of the Company.

FitLife Brands is headquartered in Omaha, Nebraska. For more information on the Company, please go to http://www.fitlifebrands.com. The Company’s common stock trades under the symbol “FTLF” on the OTC:PINK market.

Reverse/Forward Split

Subsequent to the quarter ended March 31, 2019, on April 11, 2019, the Company filed two Certificates of Change with the Secretary of State of the State of Nevada, the first to effect a reverse stock split of both the Company’s issued and outstanding and authorized common stock, par value $0.01 per share (“Common Stock”), at a ratio of 1-for-8,000 (the “Reverse Split”), and the second to effect a forward stock split of both the Company’s issued and outstanding and authorized Common Stock at a ratio of 800-for-1 (the “Forward Split,” and together with the Reverse Split, the “Reverse/Forward Split”). The Reverse/Forward Split became effective, and the Company’s Common Stock began trading on a post-split basis, on Tuesday, April 16, 2019.

The Company did not issue any fractional shares as a result of the Reverse/Forward Split. Holders of fewer than 8,000 shares of the Common Stock immediately prior to the Reverse/Forward Split received cash in lieu of fractional shares based on the 5-day volume weighted average price of the Company’s Common Stock immediately prior to the Reverse/Forward Split, which was $0.57 per pre-split share. As a result, such holders ceased to be stockholders of the Company. Holders of more than 8,000 shares of Common Stock immediately prior to the Reverse/Forward Split did not receive fractional shares; instead any fractional shares resulting from the Reverse/Forward Split were rounded up to the next whole share.

    As a result of the Reverse/Forward Split, the number of shares of Company Common Stock authorized for issuance under the Company’s Articles of Incorporation, as amended, was decreased from 150,000,000 shares to 15,000,000 shares. The Reverse/Forward Split did not affect the Company’s preferred stock, nor did it affect the par value of the Company’s Common Stock.

The accompanying unaudited interim condensed consolidated financial statements and footnotes have been retroactively adjusted to reflect the 1-for-10 aspect of the Reverse/Forward Split as if it occurred as of the earliest period presented.

XML

BASIS OF PRESENTATION

3 Months Ended

Mar. 31, 2019

Organization, Consolidation and Presentation of Financial Statements [Abstract]

BASIS OF PRESENTATION

The accompanying interim condensed unaudited consolidated financial statements have been prepared in accordance with generally accepted accounting principles for interim financial information and with the instructions to Form 10-Q and Article 8 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In our opinion, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation are included. Operating results for the three month period ended March 31, 2019 are not necessarily indicative of the results that may be expected for the year ending December 31, 2019. Although management of the Company believes the disclosures presented herein are adequate and not misleading, these interim consolidated financial statements should be read in conjunction with the audited consolidated financial statements and the footnotes thereto included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2018, as filed with the Securities and Exchange Commission on March 22, 2019.

XML

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

3 Months Ended

Mar. 31, 2019

Accounting Policies [Abstract]

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

The Company prepares its financial statements in accordance with accounting principles generally accepted in the United States (“GAAP”). Significant accounting policies are as follows: 

Principles of Consolidation

The condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. Intercompany accounts and transactions have been eliminated in the consolidated condensed financial statements.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect (i) the reported amounts of assets and liabilities, (ii) the disclosure of contingent assets and liabilities known to exist as of the date the financial statements are published, and (iii) the reported amount of net sales and expense recognized during the periods presented. Adjustments made with respect to the use of estimates often relate to improved information not previously available. Uncertainties with respect to such estimates and assumptions are inherent in the preparation of financial statements; accordingly, actual results could differ from these estimates.

These estimates and assumptions also affect the reported amounts of accounts receivable, inventories, goodwill, revenue, costs and expense and valuations of long term assets, realization of deferred tax assets and fair value of equity instruments issued for services during the reporting period. Management evaluates these estimates and assumptions on a regular basis. Actual results could differ from those estimates. 

Basic and Diluted Income (loss) Per Share

Our computation of earnings per share (“EPS”) includes basic and diluted EPS. Basic EPS is measured as the income (loss) available to common stockholders divided by the weighted average common shares outstanding for the period. Diluted income (loss) per share reflects the potential dilution, using the treasury stock method, that could occur if securities or other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock that then shared in the income (loss) of the Company as if they had been converted at the beginning of the periods presented, or issuance date, if later. In computing diluted income (loss) per share, the treasury stock method assumes that outstanding options and warrants are exercised and the proceeds are used to purchase common stock at the average market price during the period. Options and warrants may have a dilutive effect under the treasury stock method only when the average market price of the common stock during the period exceeds the exercise price of the options and warrants. Potential common shares that have an antidilutive effect (i.e., those that increase income per share or decrease loss per share) are excluded from the calculation of diluted EPS. All outstanding warrants and options in the quarter ending March 31, 2018 were antidilutive.

	Three Months Ended March 31,
	2019		2018
Net Income	$	1,187,000	$	218,000
Weighted average common shares - basic		1,111,943		1,072,671
Dilutive effect of outstanding warrants, stock options and preferred stock		156,583		—
Weighted average Shares - diluted		1,268,526		1,072,671
Net income per common share:
Basic	$	1.07	$	0.20
Diluted	$	0.94	$	0.20

Leases

We lease certain corporate office space and office equipment under lease agreements with monthly payments over a period of 36 months up to 84 months.  We determine if an arrangement is a lease at inception.  Lease assets are presented as operating lease right-of-use assets and the related liabilities are presented as lease liabilities in our consolidated balance sheets. 

Prior to January 1, 2019, the Company accounted for leases under ASC 840, Accounting for Leases.   Effective January 1, 2019, the Company adopted the guidance of ASC 842, Leases, which requires an entity to recognize a right-of-use asset and a lease liability for virtually all leases. The Company adopted ASC 842 using a modified retrospective approach. As a result, the comparative financial information has not been updated and the required disclosures prior to the date of adoption have not been updated and continue to be reported under the accounting standards in effect for those periods.   The adoption of ASC 842 on January 1, 2019 resulted in the recognition of operating lease right-of-use assets of and, lease liabilities for operating leases of $320,000 and $323,000, respectively. There was no cumulative-effect adjustment to accumulated deficit . See Note 7 for further information regarding the adoption of ASC 842 on the Company’s condensed financial statements.

Goodwill

The Company had goodwill of $225,000 as of March 31, 2019 and December 31, 2018, respectively, as a result of the acquisition of NDS in October 2008. The Company adopted ASC Topic 350 – Goodwill and Other Intangible Assets. In accordance with ASC Topic 350, goodwill, which represents the excess of purchase price and related costs over the value assigned to net tangible and identifiable intangible assets of businesses acquired and accounted for under the purchase method, acquired in business combinations is assigned to reporting units that are expected to benefit from the synergies of the combination as of the acquisition date. Under this standard, goodwill and intangibles with indefinite useful lives are no longer amortized. The Company assesses goodwill and indefinite-lived intangible assets for impairment annually during the fourth quarter, or more frequently if events and circumstances indicate impairment may have occurred in accordance with ASC Topic 350. If the carrying value of a reporting unit’s goodwill exceeds its implied fair value, the Company records an impairment loss equal to the difference. ASC Topic 350 also requires that the fair value of indefinite-lived purchased intangible assets be estimated and compared to the carrying value. The Company recognizes an impairment loss when the estimated fair value of the indefinite-lived purchased intangible assets is less than the carrying value.

As of March 31, 2019 and December 31, 2018, there were no indicators of impairment for the recorded goodwill of $225,000, respectively. 

 Customer Concentration

Gross sales prior to reduction for vendor funded discounts and coupons to GNC during the three month periods ended March 31, 2019 and 2018 were $5,184,000 and $4,389,000, respectively, representing 80% and 82% of total gross revenue, respectively.

Gross accounts receivable attributable to GNC as of March 31, 2019 and March 31, 2018 were $3,692,000 and $3,128,000, respectively, representing 91% and 86% of the Company’s total accounts receivable balance, respectively.

As of March 31, 2019 and 2018, online sales accounted for 10% and 1% of the Company’s net revenue, respectively.

Revenue Recognition

The Company’s revenue is comprised of sales of nutritional supplements to consumers, primarily through GNC stores.

The Company accounts for revenues in accordance with Accounting Standards Codification (“ASC”) 606, Revenue from Contracts with Customers. The underlying principle of ASC 606 is to recognize revenue to depict the transfer of goods or services to customers at the amount expected to be collected. ASC 606 creates a five-step model that requires entities to exercise judgment when considering the terms of contract(s), which includes (1) identifying the contract(s) or agreement(s) with a customer , (2) identifying our performance obligations in the contract or agreement, (3) determining the transaction price, (4) allocating the transaction price to the separate performance obligations, and (5) recognizing revenue as each performance obligation is satisfied. Under ASC 606, revenue is recognized when performance obligations under the terms of a contract are satisfied, which occurs for the Company upon shipment or delivery of products or services to our customers based on written sales terms, which is also when control is transferred. Revenue is measured as the amount of consideration we expect to receive in exchange for transferring the products or services to a customer.

All products sold by the Company are distinct individual products and consist of nutritional supplements and related supplies. The products are offered for sale solely as finished goods, and there are no performance obligations required post-shipment for customers to derive the expected value from them. Other than promotional activities, which can vary from time to time but nevertheless are entirely within the Company’s control, contracts with customers contain no incentives or discounts that could cause revenue to be allocated or adjusted over time.

Control of products we sell transfers to customers upon shipment from our facilities, and the Company’s performance obligations are satisfied at that time. Shipping and handling activities are performed before the customer obtains control of the goods and therefore represent a fulfillment activity rather than promised goods to the customer. Payment for sales are generally made by check, credit card, or wire transfer. Historically the Company has not experienced any significant payment delays from customers.

We provide a 30-day right of return for our products. A right of return does not represent a separate performance obligation, but because customers are allowed to return products, the consideration to which the Company expects to be entitled is variable. Upon evaluation of returns, the Company determined that substantially less than 5% of products are returned, and therefore believes it is probable that such returns will not cause a significant reversal of revenue in the future. We assess our contracts and the reasonableness of our conclusions on a quarterly basis.

Income Taxes

As of March 31, 2019, the Company had Federal net operating loss (“NOL”) carry forwards available to offset future taxable income of approximately $28 million. Approximately $18.0 million of the NOL can be used in fiscal 2019, while the remaining $10.0 million can be used after fiscal 2019, subject to Internal Revenue Services (“IRS”) statutory limitations.

As a result of the Company’s significant NOL, which can be utilized in fiscal 2019, there was no provision for income tax recorded during the period ended March 31, 2019.

The Company accounts for income taxes using the asset and liability method, whereby deferred tax assets are recognized for deductible temporary differences, and deferred tax liabilities are recognized for taxable temporary differences. Temporary differences are the differences between the reported amounts of assets and liabilities and their tax bases. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized before the Company is able to realize their benefits, or that future deductibility is uncertain. Authoritative guidance issued by the ASC Topic 740 – Income Taxes requires that a valuation allowance be established when it is more likely than not that all or a portion of deferred tax assets will not be realized. As a result of the limitations related to Internal Revenue Code and the Company’s lack of history of profitable operations, the Company recorded a 100% valuation allowance against its net deferred tax assets as of March 31, 2019 and December 31, 2018.

In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income, and tax planning strategies in making this assessment.

Recent Accounting Pronouncements

Recent accounting pronouncements issued by the FASB, including its Emerging Issues Task Force, the American Institute of Certified Public Accountants, and the Securities and Exchange Commission are not believed by management to have a material impact on the Company’s present or future financial statements.

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INVENTORIES

3 Months Ended

Mar. 31, 2019

Inventory Disclosure [Abstract]

INVENTORIES

The Company’s inventories as of March 31, 2019 and December 31, 2018 were as follows:

	March 31, 2019 (unaudited)			December 31, 2018
Finished goods	$	2,019,000		$	3,168,000
Components		438,000			462,000
Allowance for obsolescence		(119,000	)		(107,000	)
Total	$	2,338,000		$	3,523,000

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PROPERTY AND EQUIPMENT

3 Months Ended

Mar. 31, 2019

Property, Plant and Equipment [Abstract]

PROPERTY AND EQUIPMENT

The Company’s fixed assets as of March 31, 2019 and December 31, 2018 were as follows:

	March 31, 2019 (unaudited)			December 31, 2018
Equipment	$	902,000		$	902,000
Accumulated depreciation		(728,000	)		(713,000	)
Total	$	174,000		$	189,000

Depreciation expense for the three months ended March 31, 2019 and 2018 was $15,000 and $19,000, respectively.

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NOTES PAYABLE

3 Months Ended

Mar. 31, 2019

Debt Disclosure [Abstract]

NOTES PAYABLE

Notes Payable – Related Parties

On December 26, 2018, the Company issued a line of credit promissory note to Sudbury Capital Fund, LP, an entity controlled by Dayton Judd, the Company’s CEO, in the principal amount of $600,000, with an initial advance to the Company in the amount of $300,000 which was outstanding at December 31, 2018. During the period ended March 31, 2019, an additional $300,000 was advanced to Company, resulting in aggregate borrowings of $600,000 on that date. In addition, on December 26, 2018, the Company also issued a promissory note to Mr. Judd in the principal amount of $200,000 (collectively, the “Notes”). As of March 31, 2019 and December 31, 2018, the aggregate balance of the notes payable amounted to $815,000 and $500,000, respectively. For the quarter ended March 31, 2019, accrued interest amounted to $15,000 of the $815,000 outstanding balance on the Notes.

The Notes are unsecured and mature on the earlier to occur of a Change in Control of the Company, as defined in the Notes, or December 31, 2019, and require monthly principal and interest payments beginning April 1, 2019, with a final payment of unpaid principal and interest due December 31, 2019. The Notes bear interest at a rate of 9.0% per annum. Interest due under the terms of the Notes may be paid in cash or, up to and including March 31, 2019, can be accrued and added to the outstanding principal and accrued interest due and payable under the terms of the Notes. All amounts due and payable under the terms of the Notes are guaranteed by NDS and iSatori, the wholly-owned subsidiaries of the Company.

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LEASE LIABILITY

3 Months Ended

Mar. 31, 2019

Summary Of Significant Accounting Policies Policies

Lease Liability

In prior years, the Company entered into several non-cancellable leases for its office facilities and equipment. The lease agreements range from 36 months to 84 months, and require monthly payments ranging from $200 through $7,000 through October 2024. On January 1, 2019, the Company adopted ASU 2016-02, Leases which requires a lessee to record a right-of-use asset and a corresponding lease liability at the inception of the lease initially measured at the present value of the lease payments. The Company classified the leases as operating leases and determined that the fair value of the lease assets and liability at the inception of the leases was $480,000 using a discount rate of 9%.

During the three months ended March 31, 2019, the Company made payments of $20,000 towards the lease liability. As of March 31, 2019, lease liability amounted to $323,000. ASU 2016-02 requires recognition in the statement of operations of a single lease cost, calculated so that the cost of the lease is allocated over the lease term, generally on a straight-line basis. Rent expense, including real estate taxes, for the three months ended March 31, 2019 was $23,000. The right-of-use asset at March 31, 2019 was $320,000.

	Three Months Ended
Lease Cost	March 31, 2019
Operating lease cost (included in general and administrative in the Company's unaudited
and consolidated statement of operations)	$	23,000
Other Information
Cash paid for amounts included in the measurement of lease liabilities for the first quarter 2019	$	-
Weighted Average remaining lease term - operating leases (in years)		5.6
Average discount rate - operating leases		9	%
The supplemental balance sheet information related to leases for the period is as follows:

Operating Leases	At March 31, 2019
Long-term right-of-use assets	$	320,000
Short-term operating lease liabilities	$	83,000
Long-term operating lease liabilities		240,000
Total operating lease liabilities	$	323,000

Maturities of the Company's lease liabilities are as follows:
Year Ending	Operating Leases
2019 (remaining 9 months)		88,000
2020		67,000
2021		67,000
2022		67,000
2023		61,000
2024		51,000
Less: Imputed interest/present value discount		(78,000	)
Present value of lease liabilities	$	323,000

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EQUITY

3 Months Ended

Mar. 31, 2019

Equity [Abstract]

EQUITY

Common Stock

The Company is authorized to issue 15 million shares of Common Stock, par value $0.01 per share, of which 1,113,952 shares of Common Stock were issued and outstanding as of March 31, 2019.

During the three-month period ended March 31, 2019, the Company issued 2,009 shares of Common Stock with a fair value of $11,000 to employees and directors for services rendered. The shares were valued at their respective date of issuances.

In July 2018, in connection with the appointment of Mr. Dayton Judd as Chief Executive Officer, the Company granted Mr. Judd an aggregate of 45,000 shares of restricted Common Stock, which include vesting conditions subject to the achievement of certain market prices of the Company’s Common Stock. Such shares are also subject to forfeiture in the event Mr. Judd resigns from his position or is terminated by the Company. As the vesting of the 45,000 shares of restricted Common Stock is subject to certain market conditions, pursuant to current accounting guidelines, the Company determined the fair value to be $105,000, computed using the Monte Carlo simulations on a binomial model with the assistance of a valuation specialist with a derived service period of three years. During the period ended March 31, 2019, the Company recorded compensation expense of $12,000 to amortize the fair value of these restricted common shares based upon the prorated derived service period.

Options

As of March 31, 2019 and December 31, 2018, 147,021 and 154,521 options to purchase shares of Common Stock of the Company were issued and outstanding, respectively. Additional information regarding options outstanding as of March 31, 2019 is as follows: 

				Weighted		Weighted
				Average		Average
	Number of			Exercise		Remaining
	Options			Price		Life (Years)
Outstanding, December 31, 2017		87,028		$	27.10		4.16
Issued		87,500			3.50
Exercised		-
Forfeited		(20,007	)		48.00
Outstanding, December 31, 2018		154,521		$	13.10		5.69
Issued		-
Exercised		-
Forfeited		(7,500	)		23.00
Outstanding, March 31, 2019		147,021		$	12.60		5.68

		Outstanding						Exercisable
Exercise Price Per share		Total Number of Options		Weighted Average Remaining Life (Years)		Weighted Average Exercise Price		Number of Vested Options		Weighted Average Exercise Price
$	2.80- $23.00		140,580		5.72	$	9.24		104,080	$	11.34
$	23.10 - $144.34		6,441		4.72	$	85.99		6,441	$	85.99
			147,021		5.68	$	12.60		110,521	$	15.69

During the three-month periods ended March 31, 2019 and 2018, the Company recognized compensation expense of $26,000 and $10,000, respectively, to account for the fair value of stock options that vested during the period.

Total intrinsic value of outstanding stock options as of March 31, 2019 amounted to $221,000. Future unamortized compensation expense on the unvested outstanding options at March 31, 2019 amounted to $89,000, which will be recognized through May 2020.

Warrants

Total outstanding warrants to purchase shares of Company Common Stock as of March 31, 2019 and December 31, 2018 amounted to 39,130 shares. Total intrinsic value as of March 31, 2019 amounted to $39,000.

During the period ended March 31, 2019, no warrants expired unexercised. As of March 31, 2019, there were 39,130 warrants issued and outstanding.

Outstanding	Exercise Price	Issuance Date	Expiration Date	Vesting
39,130	$ 4.60	11/13/18	11/13/23	Yes

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COMMITMENTS AND CONTINGENCIES

3 Months Ended

Mar. 31, 2019

Commitments and Contingencies Disclosure [Abstract]

COMMITMENTS AND CONTINGENCIES

Legal Proceedings

On December 31, 2014, various plaintiffs, individually and on behalf of a purported nationwide and sub-class of purchasers, filed a lawsuit in the U.S. District Court for the Northern District of California, captioned Ryan et al. v. Gencor Nutrients, Inc. et al., Case No.: 4:14-CV-05682. The lawsuit includes claims made against the manufacturer and various producers and sellers of products containing a nutritional supplement known as Testofen, which is manufactured and sold by Gencor Nutrients, Inc. (“Gencor”). Specifically, the Ryan plaintiffs allege that various defendants have manufactured, marketed and/or sold Testofen, or nutritional supplements containing Testofen, and in doing so represented to the public that Testofen had been clinically proven to increase free testosterone levels. According to the plaintiffs, those claims are false and/or not statistically proven. Plaintiffs seek relief under violations of the Racketeering Influenced Corrupt Organizations Act, breach of express and implied warranties, and violations of unfair trade practices in violation of California, Pennsylvania, and Arizona law. NDS utilizes Testofen in a limited number of nutritional supplements it manufactures and sells pursuant to a license agreement with Gencor.

On February 19, 2015, this matter was transferred to the Central District of California to the Honorable Manuel Real. Judge Real had previously issued an order dismissing a similar lawsuit that had been filed by the same lawyer who represents the plaintiffs in the Ryan matter. The United States Court of Appeals reversed part of the dismissal issued by Judge Real and remanded the case back down to the district court for further proceedings. As a result, the parties in the Ryan matter issued a joint status report and that matter is again active.

We are currently not involved in any litigation except as noted above, that we believe could have a material adverse effect on our financial condition or results of operations. Other than described above, there is no action, suit, proceeding, inquiry or investigation before or by any court, public board, government agency, self-regulatory organization or body pending or, to the knowledge of the executive officers of the Company or any of its subsidiaries, threatened against or affecting the Company, our Common Stock, any of our subsidiaries or of the Company’s or our subsidiaries’ officers or directors in their capacities as such, in which an adverse decision could have a material adverse effect.

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SUBSEQUENT EVENTS

3 Months Ended

Mar. 31, 2019

Subsequent Events [Abstract]

SUBSEQUENT EVENTS

On April 16, 2019 the previously described Reverse/Forward Split became effective.  As a result of the Reverse/Forward Split, the Company repurchased 99,212 shares of common stock at a price of $5.70 per share, or approximately $566,000 in total.  Following the Reverse/Forward Split, the Company’s outstanding share count was 1,014,740.

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)

3 Months Ended

Mar. 31, 2019

Accounting Policies [Abstract]

Principles of Consolidation

The condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. Intercompany accounts and transactions have been eliminated in the consolidated condensed financial statements.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect (i) the reported amounts of assets and liabilities, (ii) the disclosure of contingent assets and liabilities known to exist as of the date the financial statements are published, and (iii) the reported amount of net sales and expense recognized during the periods presented. Adjustments made with respect to the use of estimates often relate to improved information not previously available. Uncertainties with respect to such estimates and assumptions are inherent in the preparation of financial statements; accordingly, actual results could differ from these estimates.

These estimates and assumptions also affect the reported amounts of accounts receivable, inventories, goodwill, revenue, costs and expense and valuations of long term assets, realization of deferred tax assets and fair value of equity instruments issued for services during the reporting period. Management evaluates these estimates and assumptions on a regular basis. Actual results could differ from those estimates. 

Basic and Diluted Income (Loss) Per Share

	Three Months Ended March 31,
	2019		2018
Net Income	$	1,187,000	$	218,000
Weighted average common shares - basic		1,111,943		1,072,671
Dilutive effect of outstanding warrants, stock options and preferred stock		156,583		—
Weighted average Shares - diluted		1,268,526		1,072,671
Net income per common share:
Basic	$	1.07	$	0.20
Diluted	$	0.94	$	0.20

Leases

We lease certain corporate office space and office equipment under lease agreements with monthly payments over a period of 36 months up to 84 months.  We determine if an arrangement is a lease at inception.  Lease assets are presented as operating lease right-of-use assets and the related liabilities are presented as lease liabilities in our consolidated balance sheets. 

Prior to January 1, 2019, the Company accounted for leases under ASC 840, Accounting for Leases.   Effective January 1, 2019, the Company adopted the guidance of ASC 842, Leases, which requires an entity to recognize a right-of-use asset and a lease liability for virtually all leases. The Company adopted ASC 842 using a modified retrospective approach. As a result, the comparative financial information has not been updated and the required disclosures prior to the date of adoption have not been updated and continue to be reported under the accounting standards in effect for those periods.   The adoption of ASC 842 on January 1, 2019 resulted in the recognition of operating lease right-of-use assets of and, lease liabilities for operating leases of $480,000. There was no cumulative-effect adjustment to accumulated deficit . See Note 7 for further information regarding the adoption of ASC 842 on the Company’s condensed financial statements.

Goodwill

The Company had goodwill of $225,000 as of March 31, 2019 and December 31, 2018, respectively, as a result of the acquisition of NDS in October 2008. The Company adopted ASC Topic 350 – Goodwill and Other Intangible Assets. In accordance with ASC Topic 350, goodwill, which represents the excess of purchase price and related costs over the value assigned to net tangible and identifiable intangible assets of businesses acquired and accounted for under the purchase method, acquired in business combinations is assigned to reporting units that are expected to benefit from the synergies of the combination as of the acquisition date. Under this standard, goodwill and intangibles with indefinite useful lives are no longer amortized. The Company assesses goodwill and indefinite-lived intangible assets for impairment annually during the fourth quarter, or more frequently if events and circumstances indicate impairment may have occurred in accordance with ASC Topic 350. If the carrying value of a reporting unit’s goodwill exceeds its implied fair value, the Company records an impairment loss equal to the difference. ASC Topic 350 also requires that the fair value of indefinite-lived purchased intangible assets be estimated and compared to the carrying value. The Company recognizes an impairment loss when the estimated fair value of the indefinite-lived purchased intangible assets is less than the carrying value.

As of March 31, 2019 and December 31, 2018, there were no indicators of impairment for the recorded goodwill of $225,000 and $225,000, respectively. 

Customer Concentration

Gross sales prior to reduction for vendor funded discounts and coupons to GNC during the three month periods ended March 31, 2019 and 2018 were $5,184,000 and $4,389,000, respectively, representing 80% and 82% of total gross revenue, respectively.

Gross accounts receivable attributable to GNC as of March 31, 2019 and March 31, 2018 were $3,692,000 and $3,128,000, respectively, representing 91% and 86% of the Company’s total accounts receivable balance, respectively.

As of March 31, 2019 and 2018, online sales accounted for 10% and 1% of the Company’s net revenue, respectively.

Revenue Recognition

The Company’s revenue is comprised of sales of nutritional supplements to consumers, primarily through GNC stores.

The Company accounts for revenues in accordance with Accounting Standards Codification (“ASC”) 606, Revenue from Contracts with Customers. The underlying principle of ASC 606 is to recognize revenue to depict the transfer of goods or services to customers at the amount expected to be collected. ASC 606 creates a five-step model that requires entities to exercise judgment when considering the terms of contract(s), which includes (1) identifying the contract(s) or agreement(s) with a customer, (2) identifying our performance obligations in the contract or agreement, (3) determining the transaction price, (4) allocating the transaction price to the separate performance obligations, and (5) recognizing revenue as each performance obligation is satisfied. Under ASC 606, revenue is recognized when performance obligations under the terms of a contract are satisfied, which occurs for the Company upon shipment or delivery of products or services to our customers based on written sales terms, which is also when control is transferred. Revenue is measured as the amount of consideration we expect to receive in exchange for transferring the products or services to a customer.

All products sold by the Company are distinct individual products and consist of nutritional supplements and related supplies. The products are offered for sale solely as finished goods, and there are no performance obligations required post-shipment for customers to derive the expected value from them. Other than promotional activities, which can vary from time to time but nevertheless are entirely within the Company’s control, contracts with customers contain no incentives or discounts that could cause revenue to be allocated or adjusted over time.

Control of products we sell transfers to customers upon shipment from our facilities, and the Company’s performance obligations are satisfied at that time. Shipping and handling activities are performed before the customer obtains control of the goods and therefore represent a fulfillment activity rather than promised goods to the customer. Payment for sales are generally made by check, credit card, or wire transfer. Historically the Company has not experienced any significant payment delays from customers.

We provide a 30-day right of return for our products. A right of return does not represent a separate performance obligation, but because customers are allowed to return products, the consideration to which the Company expects to be entitled is variable. Upon evaluation of returns, the Company determined that substantially less than 5% of products are returned, and therefore believes it is probable that such returns will not cause a significant reversal of revenue in the future. We assess our contracts and the reasonableness of our conclusions on a quarterly basis.

Income Taxes

As of March 31, 2019, the Company had Federal net operating loss (“NOL”) carry forwards available to offset future taxable income of approximately $28 million. Approximately $18.0 million of the NOL can be used in fiscal 2019, while the remaining $10.0 million can be used after fiscal 2019, subject to Internal Revenue Services (“IRS”) statutory limitations.

As a result of the Company’s significant NOL, which can be utilized in fiscal 2019, there was no provision for income tax recorded during the period ended March 31, 2019.

The Company accounts for income taxes using the asset and liability method, whereby deferred tax assets are recognized for deductible temporary differences, and deferred tax liabilities are recognized for taxable temporary differences. Temporary differences are the differences between the reported amounts of assets and liabilities and their tax bases. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized before the Company is able to realize their benefits, or that future deductibility is uncertain. Authoritative guidance issued by the ASC Topic 740 – Income Taxes requires that a valuation allowance be established when it is more likely than not that all or a portion of deferred tax assets will not be realized. As a result of the limitations related to Internal Revenue Code and the Company’s lack of history of profitable operations, the Company recorded a 100% valuation allowance against its net deferred tax assets as of March 31, 2019 and December 31, 2018.

In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income, and tax planning strategies in making this assessment.

Recent Accounting Pronouncements

Recent accounting pronouncements issued by the FASB, including its Emerging Issues Task Force, the American Institute of Certified Public Accountants, and the Securities and Exchange Commission are not believed by management to have a material impact on the Company’s present or future financial statements.

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Table)

3 Months Ended

Mar. 31, 2019

Accounting Policies [Abstract]

Earning per share

	Three Months Ended March 31,
	2019		2018
Net Income	$	1,187,000	$	218,000
Weighted average common shares - basic		1,111,943		1,072,671
Dilutive effect of outstanding warrants and stock options		22,160		—
Weighted average Shares - diluted		1,134,103		1,072,671
Net income per common share:
Basic	$	1.05	$	0.20
Diluted	$	1.02	$	0.20

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INVENTORIES (Tables)

3 Months Ended

Mar. 31, 2019

Inventory Disclosure [Abstract]

Inventories

	March 31, 2019 (unaudited)			December 31, 2018
Finished goods	$	2,019,000		$	3,168,000
Components		438,000			462,000
Allowance for obsolescence		(119,000	)		(107,000	)
Total	$	2,338,000		$	3,523,000

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PROPERTY AND EQUIPMENT (Tables)

3 Months Ended

Mar. 31, 2019

Property, Plant and Equipment [Abstract]

PROPERTY AND EQUIPMENT

	March 31, 2019 (unaudited)			December 31, 2018
Equipment	$	902,000		$	902,000
Accumulated depreciation		(728,000	)		(713,000	)
Total	$	174,000		$	189,000

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LEASE LIABILITY (Tables)

3 Months Ended

Mar. 31, 2019

Warrants1member

Lease cost

	Three Months Ended
Lease Cost	March 31, 2019
Operating lease cost (included in general and administrative in the Company's unaudited
and consolidated statement of operations)	$	23,000
Other Information
Cash paid for amounts included in the measurement of lease liabilities for the first quarter 2019	$	-
Weighted Average remaining lease term - operating leases (in years)		5.6
Average discount rate - operating leases		9	%

Balance sheet information related to leases

Operating Leases	At March 31, 2019
Long-term right-of-use assets	$	320,000
Short-term operating lease liabilities	$	83,000
Long-term operating lease liabilities		240,000
Total operating lease liabilities	$	323,000

Maturities of the company's lease liabilites

Maturities of the Company's lease liabilities are as follows (in thousands):
Year Ending	Operating Leases
2019 (remaining 9 months)		88,000
2020		67,000
2021		67,000
2022		67,000
2023		61,000
2024		51,000
Less: Imputed interest/present value discount		(78,000	)
Present value of lease liabilities	$	323,000

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EQUITY (Tables)

3 Months Ended

Mar. 31, 2019

Equity [Abstract]

Stock option activity

				Weighted		Weighted
				Average		Average
	Number of			Exercise		Remaining
	Options			Price		Life (Years)
Outstanding, December 31, 2017		87,028		$	27.10		4.16
Issued		87,500			3.50
Exercised		-
Forfeited		(20,007	)		48.00
Outstanding, December 31, 2018		154,521		$	13.10		5.69
Issued		-
Exercised		-
Forfeited		(7,500	)		23.00
Outstanding, March 31, 2019		147,021		$	12.60		5.68

Options issued and outstanding

		Outstanding						Exercisable
Exercise Price Per share		Total Number of Options		Weighted Average Remaining Life (Years)		Weighted Average Exercise Price		Number of Vested Options		Weighted Average Exercise Price
$	2.80- $23.00		140,580		5.72	$	9.24		104,080	$	11.34
$	23.10 - $144.34		6,441		4.72	$	85.99		6,441	$	85.99
			147,021		5.68	$	12.60		110,521	$	15.69

Warrants outstanding

Outstanding	Exercise Price	Issuance Date	Expiration Date	Vesting
39,130	$ 4.60	11/13/18	11/13/23	Yes

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DESCRIPTION OF BUSINESS (Details Narrative)	3 Months Ended
	Mar. 31, 2019
State of incorporation	Nevada
Date of incorporation	Jul. 26, 2005
iSatori [Member]
Acquisition date	Oct. 01, 2015

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($)	3 Months Ended
	Mar. 31, 2019	Mar. 31, 2018
NET INCOME	$ 1,187,000	$ 218,000
Basic weighted average common shares	1,111,943	1,072,671
Dilutive effect of outstanding warrants, stock options and preferred stock	156,583	0
Diluted weighted average common shares	1,268,526	1,072,671
Net income per common share:
Basic	$ 1.07	$ 0.20
Diluted	$ 0.94	$ 0.20

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($)	3 Months Ended
	Mar. 31, 2019	Mar. 31, 2018	Dec. 31, 2018
Goodwill	$ 225,000		$ 225,000
Total sales revenue	5,878,000	$ 4,614,000
Federal net operating loss carry forwards	28,000,000
Income from operations	1,202,000	220,000
Net income	$ 1,187,000	$ 218,000
Sales Revenue Net [Member]
Concentration risk	80.00%	82.00%
Receivable [Member]
Concentration risk	91.00%	86.00%
GNC [Member]
Total sales revenue	$ 5,184,000	$ 4,389,000
Sales receivable	$ 3,692,000	$ 3,128,000

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INVENTORIES (Details) - USD ($)	Mar. 31, 2019	Dec. 31, 2018
Inventory Disclosure [Abstract]
Finished goods	$ 2,019,000	$ 3,168,000
Components	138,000	462,000
Allowance for obsolescence	(119,000)	(107,000)
Total	$ 2,338,000	$ 3,523,000

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PROPERTY AND EQUIPMENT (Details) - USD ($)	Mar. 31, 2019	Dec. 31, 2018
Property, Plant and Equipment [Abstract]
Equipment	$ 902,000	$ 902,000
Accumulated depreciation	(728,000)	(713,000)
Total	$ 174,000	$ 189,000

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PROPERTY AND EQUIPMENT (Details Narrative) - USD ($)	3 Months Ended
	Mar. 31, 2019	Mar. 31, 2018
Property, Plant and Equipment [Abstract]
Depreciation and amortization expense	$ 15,000	$ 19,000

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NOTE PAYABLES (Details Narrative) - USD ($)	1 Months Ended	3 Months Ended
	Dec. 26, 2018	Mar. 31, 2019	Dec. 31, 2018
LOC Note amount		$ 815,000	$ 0
Accrued interest		15,000
Sudbury [Member]
LOC Note amount		600,000
LOC Note advance	$ 300,000	$ 300,000
LOC Noteinterest rate		9.00%
LOC Note maturity date		Dec. 31, 2019
LOC Note outstanding		$ 600,000	$ 300,000
Chief Executive Officer [Member]
LOC Note amount		$ 200,000
LOC Noteinterest rate		9.00%
LOC Note maturity date		Dec. 31, 2019

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LEASE LIABILITY (Details Narrative)	3 Months Ended
	Mar. 31, 2019 USD ($)
Fair value of the lease assets and liability	$ 320,000
Payment toward lease liability	22,000
Lease liability	323,000
Rent expense	23,000
Leasing Arrangement Inception [Member]
Fair value of the lease assets and liability	$ 480,000
Lease, discount rate	9.00%

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EQUITY (Details) - $ / shares	3 Months Ended	12 Months Ended
	Mar. 31, 2019	Dec. 31, 2018	Mar. 31, 2019
Equity [Abstract]
Number of options outstanding, beginning	154,521	87,028
Number of options granted	0	87,500
Number of options exercised	0	0
Number of options forfeited/cancelled	(7,500)	(20,007)
Number of options outstanding, ending	147,021	154,521
Vested and exercisable
Options outstanding	147,021	154,521	147,021
Weighted average exercise price, outstanding			$ 12.60
Vested options			110,521
Weighted average exercise price, exercisable			$ 16.15

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EQUITY (Details 1) - $ / shares	3 Months Ended
	Mar. 31, 2019	Dec. 31, 2018	Dec. 31, 2017
Options outstanding	147,021	154,521	87,028
Weighted average exercise price, outstanding	$ 12.60
Vested options	110,521
Weighted average exercise price, exercisable	$ 16.15
Equity Option [Member]
Exercise price range Lower	2.80
Exercise price range Upper	$ 23
Options outstanding	140,580
Weighted average exercise price, outstanding	$ 9.24
Vested options	104,080
Weighted average exercise price, exercisable	$ 11.34
Stock Option 2 Member
Exercise price range Lower	23.10
Exercise price range Upper	$ 144.34
Options outstanding	6,441
Weighted average exercise price, outstanding	$ 85.99
Vested options	6,441
Weighted average exercise price, exercisable	$ 85.99

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EQUITY (Details 2)	3 Months Ended
	Mar. 31, 2019 $ / shares shares
Warrants outstanding | shares	39,130
Exercise price | $ / shares	$ 4.60
Warrants [Member]
Issuance Date	Nov. 13, 2018
Expiration Date	Nov. 13, 2023

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EQUITY (Details Narrative) - USD ($)	3 Months Ended
	Mar. 31, 2019	Mar. 31, 2018	Dec. 31, 2018	Dec. 31, 2017
Common Stock, Shares Authorized	15,000,000		15,000,000
Common Stock, Shares, Issued	1,113,952		1,111,943
Common Stock, Shares, Outstanding	1,113,952		1,111,943
Common Stock, Par Value Per Share	$ .01		$ .01
Preferred Stock, Par Value Per Share	$ 0.01		$ 0.01
Preferred Stock, Shares Authorized	10,000,000		10,000,000
Preferred Stock, Shares, Outstanding	0		0
Dividends payable	$ 9,000
Compensation expense	26,000	$ 1,000
Intrinsic value of outstanding stock options	221,000
Unamortized compensation expense	$ 89,000
Warrants outstanding	39,130
Options outstanding	147,021		154,521	87,028
Preferred Stock Series A
Preferred Stock, Par Value Per Share	$ 0.01		$ 0.01
Preferred Stock, Shares Authorized	1,000		1,000
Preferred Stock, Shares, Issued	0		600
Preferred Stock, Shares, Outstanding	0		600

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LEASE LIABILITY (Details)	3 Months Ended
	Mar. 31, 2019 USD ($)
Warrants1member
Operating lease cost (included in general and administrative in the Company's unaudited and consolidated statement of operations)	$ 23,000
Other Information
Cash paid for amounts included in the measurement of lease liabilities for the first quarter 2019	$ 0
Weighted Average remaining lease term - operating leases (in years)	5 years 7 months 6 days
Average discount rate - operating leases	9.00%

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LEASE LIABILITY (Details 1) - USD ($)	Mar. 31, 2019	Dec. 31, 2018
Operating Leases
Long-term right-of-use assets	$ 320,000	$ 0
Short-term operating lease liabilities	83,000	0
Long-term operating lease liabilities	240,000	$ 0
Total operating lease liabilities	$ 323,000

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LEASE LIABILITY (Details 2)	Mar. 31, 2019 USD ($)
Year Ending
2019 (remaining 9 months)	$ 88,000
2020	67,000
2021	67,000
2022	67,000
2023	61,000
2024	51,000
Total lease payments	401,000
Less: Imputed interest/present value discount	(78,000)
Present value of lease liabilities	$ 323,000