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CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY - USD ($)
Common Stock
Preferred A
Preferred B
Preferred C
Additional Paid-In Capital
Accumulated Deficit
Total
Beginning Balance, Shares at Dec. 31, 2013 8,117,474 0 0 0      
Beginning Balance, Amount at Dec. 31, 2013 $ 81,175 $ 0 $ 0 $ 0 $ 26,049,772 $ (21,322,299) $ 4,808,598
Common Stock issued for services, Shares 45,482            
Common Stock issued for services, Amount $ 455       105,881   106,336
Common Stock issued for settlement, shares 35,560            
Common stock issued for settlement, Amount $ 356       82,144    
Options issued for services         32,679   32,769
Subscribed common stock, Shares 3,846            
Subscribed common stock, Amount $ 38       9,961   $ 10,000
Common stock repurchased and cancelled, Shares             0
Net income           1,673,602 $ 1,673,602
Ending Balance, Shares at Dec. 31, 2014 8,202,362 0 0 0      
Ending Balance, Amount at Dec. 31, 2014 $ 82,024 $ 0 $ 0 $ 0 26,280,388 (19,648,697) 6,713,714
Common Stock issued for services, Shares 83,605            
Common Stock issued for services, Amount $ 836       163,166   164,002
Common stock cancelled for services, Shares (37,000)            
Common stock cancelled for services, Amount $ (370)       (73,630)   (74,000)
Options issued for services         315,741   315,741
Options vested during the period         32,838   32,838
Subscribed common stock, Shares 9,688            
Subscribed common stock, Amount $ 97       15,104   15,201
Common stock issued for merger consideration, Shares 2,315,644            
Common stock issued for merger consideration, Amount $ 23,156           23,156
Common stock repurchased and cancelled, Shares (120,354)            
Common stock repurchased and cancelled, Amount $ (1,204)       (254,778)   (255,981)
Treasury Stock             (142,228)
Purchase price merger accounting for combination with iSatori, Inc.         4,484,295   4,484,295
Options issued for services         315,741   315,741
Options vested during the period         32,838   32,838
Net income           (1,165,940) (1,165,940)
Ending Balance, Shares at Dec. 31, 2015 13,453,945 0 0 0      
Ending Balance, Amount at Dec. 31, 2015 $ 104,540 $ 0 $ 0 $ 0 $ 30,963,122 $ (20,814,637) $ 10,110,797