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CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2012
Jun. 30, 2011
Jun. 30, 2012
Jun. 30, 2011
Income Statement [Abstract]        
Revenue $ 5,175,255 $ 3,169,476 $ 10,131,152 $ 6,158,780
Total 5,175,255 3,169,476 10,131,152 6,158,780
Cost of Goods Sold 3,200,293 2,042,795 6,408,550 3,966,563
Gross Profit 1,974,962 1,126,681 3,722,602 2,192,217
OPERATING EXPENSES:        
General and administrative 597,831 257,137 1,119,137 813,621
Selling and marketing 539,101 398,073 982,526 733,092
Depreciation and amortization 60,740 66,682 123,271 134,141
Total operating expenses 1,197,672 721,892 2,224,934 1,680,854
OPERATING INCOME / (LOSS) 777,290 404,789 1,497,668 511,363
OTHER (INCOME) AND EXPENSES        
Interest expense 4,340 8,314 9,312 17,771
Other income       (4,500)   
Loss on the sale of assets    1,875    1,875
Total other (income) expense 4,340 10,189 4,812 19,646
NET INCOME / (LOSS) $ 772,950 $ 394,600 $ 1,492,855 $ 491,717
NET INCOME / ( LOSS) PER SHARE:        
Basic $ 0.01 $ 0.01 $ 0.01 $ 0.00
Diluted $ 0.01 $ 0.00 $ 0.01 $ 0.00
Basic 74,439,559 72,184,607 74,366,459 72,191,427
Diluted 95,557,030 93,780,182 95,184,485 93,685,091