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Statements of Operations (USD $)
12 Months Ended 42 Months Ended
Dec. 31, 2013
Dec. 31, 2012
Dec. 31, 2013
Income Statement [Abstract]      
Revenue $ 6,065 $ 58,450 $ 85,903
Cost of goods sold 1,445 79,863 95,629
Gross profit (loss) 4,620 (21,413) (9,726)
Operating expenses      
Consulting services 538,909 145,032 4,846,369
Depreciation 11,100 11,803 30,785
General and administrative 13,786 33,702 156,303
Professional fees 165,143 245,047 601,676
Promotional and marketing 345 37,575 148,596
Research and development    5,727 30,850
Rent expense 11,469 78,910 156,451
Salaries and wages 157,487 502,995 877,825
Officer compensation 5,229,167    5,229,167
Travel and entertainment 4,549 51,340 233,686
Impairment    81,480 81,480
Total operating expenses 6,131,955 1,193,611 12,393,188
Net loss from operations (6,127,335) (1,215,024) (12,402,914)
Other income (expense)      
Amortization of debt discounts (270,369) (246,987) (517,356)
Financing costs (318,463) (715,107) (1,033,570)
Interest expense (169,006) (46,466) (250,793)
Interest expense - related party (877) (1,949) (2,826)
Other income 1 1,896 1,897
Gain (loss) on derivatives (376,192) (43,953) (420,145)
Gain (loss) on debt settlement 21,500 56,595 78,095
Total other income (expense) (1,113,406) (995,971) (2,144,698)
Net loss $ (7,240,741) $ (2,210,995) $ (14,547,612)
Basic and fully diluted loss per common share $ (0.09) $ (22.07)  
Basic and fully diluted - weighted average common shares outstanding 81,600,853 100,203