<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001909194</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001373715</issuerCik>
      <issuerName>ServiceNow, Inc.</issuerName>
      <secFileNumber>001-35580</secFileNumber>
      <issuerAddress>
        <com:street1>2225 LAWSON LANE</com:street1>
        <com:city>SANTA CLARA</com:city>
        <com:stateOrCountry>CA</com:stateOrCountry>
        <com:zipCode>95054</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>408-501-8550</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Smith Paul John</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Fidelity Brokerage Services LLC</name>
        <address>
          <com:street1>900 Salem Street</com:street1>
          <com:city>Smithfield</com:city>
          <com:stateOrCountry>RI</com:stateOrCountry>
          <com:zipCode>02917</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>52</noOfUnitsSold>
      <aggregateMarketValue>53924.00</aggregateMarketValue>
      <noOfUnitsOutstanding>207000000</noOfUnitsOutstanding>
      <approxSaleDate>05/14/2025</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>05/12/2025</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>52</amountOfSecuritiesAcquired>
      <paymentDate>05/12/2025</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Paul Smith</name>
        <address>
          <com:street1>2225 Lawson Lane</com:street1>
          <com:city>Santa Clara</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>95054</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>02/14/2025</saleDate>
      <amountOfSecuritiesSold>1184</amountOfSecuritiesSold>
      <grossProceeds>1160420.66</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Paul Smith</name>
        <address>
          <com:street1>2225 Lawson Lane</com:street1>
          <com:city>Santa Clara</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>95054</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>02/18/2025</saleDate>
      <amountOfSecuritiesSold>2404</amountOfSecuritiesSold>
      <grossProceeds>2356033.95</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Paul Smith</name>
        <address>
          <com:street1>2225 Lawson Lane</com:street1>
          <com:city>Santa Clara</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>95054</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>02/19/2025</saleDate>
      <amountOfSecuritiesSold>1020</amountOfSecuritiesSold>
      <grossProceeds>1006965.08</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Paul Smith</name>
        <address>
          <com:street1>2225 Lawson Lane</com:street1>
          <com:city>Santa Clara</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>95054</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>05/08/2025</saleDate>
      <amountOfSecuritiesSold>506</amountOfSecuritiesSold>
      <grossProceeds>496438.32</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Paul Smith</name>
        <address>
          <com:street1>2225 Lawson Lane</com:street1>
          <com:city>Santa Clara</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>95054</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>05/09/2025</saleDate>
      <amountOfSecuritiesSold>237</amountOfSecuritiesSold>
      <grossProceeds>232260.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Paul Smith</name>
        <address>
          <com:street1>2225 Lawson Lane</com:street1>
          <com:city>Santa Clara</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>95054</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>05/13/2025</saleDate>
      <amountOfSecuritiesSold>124</amountOfSecuritiesSold>
      <grossProceeds>127409.02</grossProceeds>
    </securitiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>05/14/2025</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>08/13/2024</planAdoptionDate>
      </planAdoptionDates>
      <signature>/s/ Jackson Harris, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Paul John Smith</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
