X0306 4 2013-04-01 0 0001373715 ServiceNow, Inc. NOW 0001402348 Slootman Frank C/O SERVICENOW, INC. 4810 EASTGATE MALL SAN DIEGO CA 92121 1 1 0 0 PRESIDENT & CEO Common Stock 2013-04-01 4 M 0 30000 2.6 A 30000 D Common Stock 2013-04-01 4 S 0 23200 35.1462 D 6800 D Common Stock 2013-04-01 4 S 0 6800 35.9434 D 0 D Common Stock 100000 I By Frank Slootman and Brenda L. Slootman, as Co-Trustees of the Slootman Living Trust, dtd 09/08/99 Common Stock 37500 I By Frank Slootman and Brenda L. Slootman, as Co-Trustees of the CRB Irrevocable Trust, dtd 08/05/11 Common Stock 37500 I By Frank Slootman and Brenda L. Slootman, as Co-Trustees of the TJB Irrevocable Trust, dtd 08/05/11 Employee Stock Option (Right to Buy) 2.6 2013-04-01 4 M 0 30000 0 D 2021-05-05 Common Stock 30000 6210456 D The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1). Represents the weighted average sales price per share. The shares sold at prices ranging from $34.80 to $35.77 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $35.80 to $36.33 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Immediately exercisable. The stock option grant vested as to 1/4th of the total number of shares on May 2, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments. /s/ Frank Slootman by Ethan Christensen, Attorney-in-Fact 2013-04-03