<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001611679</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001371285</issuerCik>
      <issuerName>TRUPANION, INC.</issuerName>
      <secFileNumber>001-36537</secFileNumber>
      <issuerAddress>
        <com:street1>6100 4TH AVENUE SOUTH</com:street1>
        <com:street2>SUITE 400</com:street2>
        <com:city>SEATTLE</com:city>
        <com:stateOrCountry>WA</com:stateOrCountry>
        <com:zipCode>98108</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>888-733-2685</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>RAWLINGS DARRYL</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>FIDELITY BROKERAGE SERVICES LLC</name>
        <address>
          <com:street1>245 SUMMER STREET</com:street1>
          <com:city>Boston</com:city>
          <com:stateOrCountry>MA</com:stateOrCountry>
          <com:zipCode>02210</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>24000</noOfUnitsSold>
      <aggregateMarketValue>1129920.00</aggregateMarketValue>
      <noOfUnitsOutstanding>42490664</noOfUnitsOutstanding>
      <approxSaleDate>05/16/2025</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>04/20/2007</acquiredDate>
      <natureOfAcquisitionTransaction>Founders Shares</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>n/a</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>24000</amountOfSecuritiesAcquired>
      <paymentDate>04/20/2007</paymentDate>
      <natureOfPayment>n/a</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Montgomery Holdings Trust </name>
        <address>
          <com:street1>6100 4th Avenue,S suite 200</com:street1>
          <com:city>Seattle</com:city>
          <com:stateOrCountry>WA</com:stateOrCountry>
          <com:zipCode>98108</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>TRUP</securitiesClassTitle>
      <saleDate>03/05/2025</saleDate>
      <amountOfSecuritiesSold>2000</amountOfSecuritiesSold>
      <grossProceeds>67348.12</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Wilson Holding Trust </name>
        <address>
          <com:street1>6100 4th Avenue,S suite 200,</com:street1>
          <com:city>Seattle </com:city>
          <com:stateOrCountry>WA</com:stateOrCountry>
          <com:zipCode>98108</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>TRUP</securitiesClassTitle>
      <saleDate>03/05/2025</saleDate>
      <amountOfSecuritiesSold>2000</amountOfSecuritiesSold>
      <grossProceeds>67198.33</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>12,000 shares sold from Montgomery Holdings Trust and 12,000 shares sold from Wilson Holding Trust where Joseph Tappan is signing as trustee but form 144 will be filed under Darryl Rawlings credentials since children are underage and live at home.</remarks>
    <noticeSignature>
      <noticeDate>05/16/2025</noticeDate>
      <signature>Carmen Zamores as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for RAWLINGS DARRYL</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
