Schedule 1-Parent Only Disclosures [Schedule] Condensed Statement of Comprehensive Loss (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2019	Dec. 31, 2018	Dec. 31, 2017
Condensed Financial Statements, Captions [Line Items]
Technology and Development Expense	$ 10,074	$ 9,248	$ 9,768
General and administrative	20,967	18,164	16,820
Sales and marketing	35,451	24,999	19,104
Income (Loss) from Equity Method Investments	(352)	0	0
Operating loss	(1,920)	(1,045)	(2,642)
Interest expense	1,349	1,198	533
Other income, net	(1,629)	(1,309)	(1,244)
Income Tax (Benefit) Expense, Attributable to Parent	5,423	4,042	5,302
Other comprehensive income (loss), net of taxes	1,003	(661)	285
Comprehensive loss	(806)	(1,588)	(1,218)
Parent Company
Condensed Financial Statements, Captions [Line Items]
Veterinary invoice expense	697	571	354
Other costs of revenue	353	357	239
Technology and Development Expense	1,085	512	528
General and administrative	5,974	4,879	4,204
Sales and marketing	2,137	1,355	889
Total expenses	10,246	7,674	6,214
Income (Loss) from Equity Method Investments	(205)	0	0
Operating loss	(10,451)	(7,674)	(6,214)
Interest expense	1,327	1,184	529
Other income, net	4,156	2,557	4,101
Loss before equity in undistributed earnings of subsidiaries	(7,622)	(6,301)	(2,642)
Equity in undistributed earnings of subsidiaries	(390)	(1,332)	4,163
Net loss	(1,809)	(927)	(1,503)
Other comprehensive income (loss) of subsidiaries	1,003	(661)	285
Other comprehensive income (loss), net of taxes	1,003	(661)	285
Comprehensive loss	$ (806)	$ (1,588)	$ (1,218)