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Fair Value of Financial Instruments
6 Months Ended 12 Months Ended
Jun. 30, 2013
Dec. 31, 2012
Fair Value Disclosures [Abstract]    
Fair Value Disclosures [Text Block]

NOTE 9.  Fair Value of Financial Instruments


Fair value measurements are determined under a three-level hierarchy for fair value measurements that prioritizes the inputs to valuation techniques used to measure fair value, distinguishing between market participant assumptions developed based on market data obtained from sources independent of the reporting entity (“observable inputs”) and the reporting entity’s own assumptions about market participant assumptions developed based on the best information available in the circumstances (“unobservable inputs”).

Fair value is the price that would be received to sell an asset or would be paid to transfer a liability (i.e., the “exit price”) in an orderly transaction between market participants at the measurement date. In determining fair value, the Company primarily uses prices and other relevant information generated by market transactions involving identical or comparable assets (“market approach”). The Company also considers the impact of a significant decrease in volume and level of activity for an asset or liability when compared with normal activity to identify transactions that are not orderly.

The highest priority is given to unadjusted quoted prices in active markets for identical assets (Level 1 measurements) and the lowest priority to unobservable inputs (Level 3 measurements). Securities are classified in their entirety based on the lowest level of input that is significant to the fair value measurement.

The three hierarchy levels are defined as follows:

 
Level 1 – Quoted prices in active markets that are unadjusted and accessible at the measurement date for identical, unrestricted assets or liabilities;

 
Level 2 – Quoted prices for identical assets and liabilities in markets that are not active, quoted prices for similar assets and liabilities in active markets or financial instruments for which significant inputs are observable, either directly or indirectly;

 
Level 3 – Prices or valuations that require inputs that are both significant to the fair value measurement and unobservable.

The following tables present the Company’s assets and liabilities that are measured at fair value on a recurring basis at June 30, 2013 and December 31, 2012:


 
Level 1
   
Level 2
   
Level 3
   
Total
 
June 30, 2013
                       
Financial Assets:
                       
Cash and cash equivalents
  $ 3,035,998     $     $     $ 3,035,998  
                                 
Total assets
  $ 3,035,998     $     $     $ 3,035,998  
                                 
Financial Liabilities:
                               
Warrant derivative liabilities
  $     $     $ 701,857     $ 701,857  
                                 
Conversion element of promissory notes
                439       439  
                                 
Conversion element of Series B CPS
                1,213,727       1,213,727  
                                 
Series A CPS derivative liabilities
                770,641       770,641  
                                 
Total liabilities
  $     $     $ 2,686,664     $ 2,686,664  


 
Level 1
   
Level 2
   
Level 3
   
Total
 
December 31, 2012
                       
Financial Assets:
                       
Cash and cash equivalents
  $ 6,328,753     $     $     $ 6,328,753  
                                 
Total assets
  $ 6,328,753     $     $     $ 6,328,753  
                                 
Financial Liabilities:
                               
Warrant derivative liabilities
  $     $     $ 102,695     $ 102,695  
                                 
Conversion element of promissory notes
                274,928       274,928  
                                 
Conversion element of Series B CPS
                1,210,909       1,210,909  
                                 
Series A CPS derivative liabilities
                619,652       619,652  
                                 
Total liabilities
  $     $     $ 2,208,184     $ 2,208,184  

The following tables present a reconciliation of all liabilities measured at fair value on a recurring basis using significant unobservable inputs (Level 3) for the six months ended June 30, 2013 and 2012:



 
     
Conversion
                   
         
Element of
   
Conversion
             
   
Warrant
   
Promissory
   
Element of
   
Series A CPS
       
   
Derivatives
   
Notes
   
Series B CPS
   
Derivatives
   
Total
 
                               
Balance at January 1, 2013
  $ 102,695     $ 274,928     $ 1,210,909     $ 619,652     $ 2,208,184  
Issuances
                             
Revaluation (gains) losses included in other income and (expenses)
    599,162       (274,489 )     2,818       150,989       478,480  
Settlements
                             
Balance at June 30, 2013
  $ 701,857     $ 439     $ 1,213,727     $ 770,641     $ 2,686,664  
                                         
Total gains (losses) included in other income and (expenses) attributable to liabilities still held as of June 30, 2013
  $ (599,163 )   $ 274,489     $ (2,818 )   $ (150,989 )   $ (478,481 )


 
     
Conversion
                   
         
Element of
   
Conversion
             
   
Warrant
   
Promissory
   
Element of
   
Series A CPS
       
   
Derivatives
   
Notes
   
Series B CPS
   
Derivatives
   
Total
 
                               
Balance at January 1, 2012
  $ 655,219     $ 1,931,295     $ 1,245,101     $ 2,135,715     $ 5,967,330  
Issuances
                             
Revaluation (gains) losses included in other income and (expenses)
    (325,805 )     (1,529,374 )     82,668       (789,680 )     (2,562,191 )
Settlements
                             
Balance at June 30, 2012
  $ 329,414     $ 401,921     $ 1,327,769     $ 1,346,035     $ 3,405,139  
                                         
Total gains (losses) included in other income and (expenses) attributable to liabilities still held as of June 30, 2012
  $ 325,805     $ 1,529,374     $ (82,668 )   $ 789,680     $ 2,562,191  

Assumptions used in evaluating the warrant derivative liabilities, the conversion element of the promissory notes, the conversion element of the Series B CPS and the Series A CPS derivative liabilities are discussed in Notes 8, 4, 5 and 5, respectively. The principal assumptions used, and their impact on valuations, are as follows:

Risk-Free Interest Rate.  This is the U.S. Treasury rate for the measurement date having a term equal to the weighted average expected remaining term of the instrument. An increase in the risk-free interest rate will increase the fair value and the associated derivative liability.

Expected Remaining Term.  This is the period of time over which the instrument is expected to remain outstanding and is based on management’s estimate, taking into consideration the remaining contractual life, and historical experience. For the convertible promissory notes, the Company considers a blend of expected remaining terms prior to partial conversion into Series A-2 Convertible Preferred Stock, giving consideration to the likelihood of conversion under various scenarios, and a further blend of expected remaining terms prior to partial conversion into common stock, all based on management’s projections of when such conversions would occur within the contractual term. An increase in the expected remaining term will increase the fair value and the associated derivative liability.

Expected Volatility.  This is a measure of the amount by which the Company’s common stock price has fluctuated or is expected to fluctuate. To the extent that the Company’s common stock has not been traded for as long as the expected remaining term of the instrument, the Company uses a weighted average of the historic volatility of a group of publicly traded companies over the retrospective period corresponding to the expected remaining term of the instrument on the measurement date. The group of publicly traded companies is selected from the same industry or market index, with extra weighting attached to those companies most similar in terms of business activity, size and financial leverage. To the extent that the Company’s common stock has been traded for longer than the expected remaining term of the instrument, equal weighting is applied to this weighted average and to the Company’s own historic volatility over the same term to determine expected volatility. An increase in the expected volatility will increase the fair value and the associated derivative liability.

 Dividend Yield.  The Company has not made any dividend payments and does not plan to pay dividends in the foreseeable future. An increase in the dividend yield will decrease the fair value and the associated derivative liability.


NOTE 10.  Fair Value of Financial Instruments


Fair value measurements are determined under a three-level hierarchy for fair value measurements that prioritizes the inputs to valuation techniques used to measure fair value, distinguishing between market participant assumptions developed based on market data obtained from sources independent of the reporting entity (“observable inputs”) and the reporting entity’s own assumptions about market participant assumptions developed based on the best information available in the circumstances (“unobservable inputs”).


Fair value is the price that would be received to sell an asset or would be paid to transfer a liability (i.e., the “exit price”) in an orderly transaction between market participants at the measurement date. In determining fair value, the Company primarily uses prices and other relevant information generated by market transactions involving identical or comparable assets (“market approach”). The Company also considers the impact of a significant decrease in volume and level of activity for an asset or liability when compared with normal activity to identify transactions that are not orderly.


The highest priority is given to unadjusted quoted prices in active markets for identical assets (Level 1 measurements) and the lowest priority to unobservable inputs (Level 3 measurements). Securities are classified in their entirety based on the lowest level of input that is significant to the fair value measurement.


The three  hierarchy levels are defined as follows:


Level 1 – Quoted prices in active markets that are unadjusted and accessible at the measurement date for identical, unrestricted assets or liabilities;


Level 2 – Quoted prices for identical assets and liabilities in markets that are not active, quoted prices for similar assets and liabilities in active markets or financial instruments for which significant inputs are observable, either directly or indirectly;


Level 3 – Prices or valuations that require inputs that are both significant to the fair value measurement and unobservable.


Credit risk adjustments are applied to reflect the Company’s own credit risk when valuing all liabilities measured at fair value.


The following tables present the Company’s assets and liabilities that are measured at fair value on a recurring basis at December 31, 2012 and 2011:


 

 

Level 1

 

Level 2

 

Level 3

 

Total

 

December 31, 2012

 

 

 

 

 

 

 

 

 

 

 

 

 

Financial Assets:

 

 

 

 

 

 

 

 

 

 

 

 

 

Cash and cash equivalents

 

$

6,328,753

 

$

 

$

 

$

6,328,753

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total assets

 

$

6,328,753

 

$

 

$

 

$

6,328,753

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Financial Liabilities:

 

 

 

 

 

 

 

 

 

 

 

 

 

Warrant derivative liabilities

 

$

 

$

 

$

102,695

 

$

102,695

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Conversion element of promissory notes

 

 

 

 

 

 

274,928

 

 

274,928

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Conversion element of Series B CPS

 

 

 

 

 

 

1,210,909

 

 

1,210,909

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Series A CPS derivative liabilities

 

 

 

 

 

 

619,652

 

 

619,652

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total liabilities

 

$

 

$

 

$

2,208,184

 

$

2,208,184

 


 

 

Level 1

 

Level 2

 

Level 3

 

Total

 

December 31, 2011

 

 

 

 

 

 

 

 

 

 

 

 

 

Financial Assets:

 

 

 

 

 

 

 

 

 

 

 

 

 

Cash and cash equivalents

 

$

15,117,172

 

$

 

$

 

$

15,117,172

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total assets

 

$

15,117,172

 

$

 

$

 

$

15,117,172

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Financial Liabilities:

 

 

 

 

 

 

 

 

 

 

 

 

 

Warrant derivative liabilities

 

$

 

$

 

$

655,219

 

$

655,219

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Conversion element of promissory notes

 

 

 

 

 

 

1,931,295

 

 

1,931,295

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Conversion element of Series B CPS

 

 

 

 

 

 

1,245,101

 

 

1,245,101

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Series A CPS derivative liabilities

 

 

 

 

 

 

2,135,715

 

 

2,135,715

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total liabilities

 

$

 

$

 

$

5,967,330

 

$

5,967,330

 


The following tables present a reconciliation of all liabilities measured at fair value on a recurring basis using significant unobservable inputs (Level 3) for the years ended December 31, 2012 and 2011:


 

 

 

 

Conversion

 

 

 

 

 

 

 

 

 

 

 

Element of

 

Conversion

 

 

 

 

 

 

 

Warrant

 

Promissory

 

Element of

 

Series A CPS

 

 

 

 

 

Derivatives

 

Notes

 

Series B CPS

 

Derivatives

 

Total

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Balance at January 1, 2012

 

$

655,219

 

$

1,931,295

 

$

1,245,101

 

$

2,135,715

 

$

5,967,330

 

Issuances

 

 

 

 

 

 

 

 

 

 

 

Revaluation (gains) losses included in other income and expenses

 

 

(552,524

)

 

(1,656,367

)

 

(34,192

)

 

(1,516,063

)

 

(3,759,146

)

Settlements

 

 

 

 

 

 

 

 

 

 

 

Balance at December 31, 2012

 

$

102,695

 

$

274,928

 

$

1,210,909

 

$

619,652

 

$

2,208,184

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total gains (losses) included in other income and expenses attributable to liabilities still held as of December 31, 2012

 

$

552,524

 

$

1,656,367

 

$

34,192

 

$

1,516,063

 

$

3,759,146

 


 

 

 

 

Conversion

 

 

 

 

 

 

 

 

 

 

 

Element of

 

Conversion

 

 

 

 

 

 

 

Warrant

 

Promissory

 

Element of

 

Series A CPS

 

 

 

 

 

Derivatives

 

Notes

 

Series B CPS

 

Derivatives

 

Total

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Balance at January 1, 2011

 

$

2,240,962

 

$

 

$

194,088

 

$

 

$

2,435,050

 

Issuances

 

 

 

 

11,495,163

 

 

 

 

2,198,828

 

 

13,693,991

 

Revaluation (gains) losses included in other income and expenses

 

 

(1,269,940

)

 

(8,989,945

)

 

1,051,013

 

 

(63,113

)

 

(9,271,985

)

Settlements

 

 

(315,803

)

 

(573,923

)

 

 

 

 

 

(889,726

)

Balance at December 31, 2011

 

$

655,219

 

$

1,931,295

 

$

1,245,101

 

$

2,135,715

 

$

5,967,330

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total gains (losses) included in other income and expenses attributable to liabilities still held as of December 31, 2011

 

$

1,324,165

 

$

8,989,945

 

$

(1,051,013

)

$

63,113

 

$

9,326,210

 


Assumptions used in evaluating the warrant derivative liabilities, the conversion element of the promissory notes, the conversion element of the Series B CPS and the Series A CPS derivative liabilities are discussed in Notes 9, 5, 6 and 6, respectively. The principal assumptions used, and their impact on valuations, are as follows:


Risk-Free Interest Rate.  This is the U.S. Treasury rate for the measurement date having a term equal to the weighted average expected remaining term of the instrument. An increase in the risk-free interest rate will increase the fair value and the associated derivative liability.


Expected Remaining Term.  This is the period of time over which the instrument is expected to remain outstanding and is based on management’s estimate, taking into consideration the remaining contractual life, and historical experience. For the convertible promissory notes, the Company considers a blend of expected remaining terms prior to partial conversion into Series A-2 Convertible Preferred Stock, giving consideration to the likelihood of conversion under various scenarios, and a further blend of expected remaining terms prior to partial conversion into common stock, all based on management’s projections of when such conversions would occur within the contractual term. An increase in the expected remaining term will increase the fair value and the associated derivative liability.


Expected Volatility.  This is a measure of the amount by which the Company’s common stock price has fluctuated or is expected to fluctuate. To the extent that Company’s common stock has not been traded for as long as the expected remaining term of the instrument, the Company uses a weighted-average of the historic volatility of a group of publicly traded companies over the retrospective period corresponding to the expected remaining term of the instrument  on the measurement date. The group of publicly traded companies is selected from the same industry or market index, with extra weighting attached to those companies most similar in terms of business activity, size and financial leverage. To the extent that the Company’s common stock has been traded for longer than the expected remaining term of the instrument, equal weighting is applied to this weighted average and to the Company's own historic volatility over the same term to determine expected volatility. An increase in the expected volatility will increase the fair value and the associated derivative liability.


Dividend Yield.  The Company has not made any dividend payments and does not  plan to pay dividends in the foreseeable future. An increase in the dividend yield will decrease the fair value and the associated derivative liability.