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4. STOCKHOLDERS' EQUITY (Tables)
9 Months Ended
Sep. 30, 2013
Equity [Abstract]  
Compensation expense associated with stock options
  Nine Months Ended
  September 30, 2013
Expected term 6.25 years
Volatility 63%
Dividend yield 0.0
Risk-free interest rate 1.24%
Companys option and warrant activity
    Nine Months Ended  
    September 30, 2013  
          Weighted  
          Average  
          Exercise  
    Shares     Price  
             
Outstanding at beginning of period     749,211     $ 6.86  
Granted     25,587     $ 7.56  
Outstanding at end of period and expected to vest     774,798     $ 6.89  
Options exercisable     349,564     $ 6.08  
                 
Weighted average fair value of options granted during period           $ 4.42  
Stock-based compensation expenses
  Three Months Ended     Nine Months Ended  
  September 30,     September 30,  
  2013     2012     2013     2012  
                       
Research and development $ 55,067     $ 43,178     $ 162,643     $ 49,446  
General and administrative   170,154       165,017       503,893       359,098  
Total stock-based compensation expense $ 225,221     $ 208,195     $ 666,536     $ 408,544