10-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-K

☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

FOR THE FISCAL YEAR ENDED: SEPTEMBER 30, 2021

-OR-

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _______________ to __________________

Commission File No. 1-33145

SALLY BEAUTY HOLDINGS, INC.

(Exact name of registrant as specified in its charter)

Delaware	36-2257936
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

3001 Colorado Boulevard	76210
Denton, Texas	(Zip Code)
(Address of principal executive offices)

(940) 898-7500

(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol	Name of each exchange on which registered
Common Stock, par value $.01 per share	SBH	New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☒ No ☐

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐ No ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	☒	Accelerated filer	☐	Non-accelerated filer	☐
Smaller reporting company	☐	Emerging growth company	☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. ☒

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act.)  Yes ☐ No ☒

The aggregate market value of registrant’s common stock held by non-affiliates of the registrant, based upon the closing price of a share of the registrant’s common stock on March 31, 2021, was approximately $2,273,796,000. At November 12, 2021, there were 113,046,139 shares of the registrant’s common stock outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s Proxy Statement relating to the registrant’s 2022 Annual Meeting of Stockholders are incorporated by reference into Part III of this Annual Report on Form 10-K where indicated.

TABLE OF CONTENTS

		Page
	PART I
ITEM 1.	BUSINESS	1
ITEM 1A.	RISK FACTORS	9
ITEM 1B.	UNRESOLVED STAFF COMMENTS	21
ITEM 2.	PROPERTIES	22
ITEM 3.	LEGAL PROCEEDINGS	24
ITEM 4.	MINE SAFETY DISCLOSURES	24
	PART II
ITEM 5.	MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES	25
ITEM 6.	[RESERVED]	26
ITEM 7.	MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS	27
ITEM 7A.	QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK	36
ITEM 8.	FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA	36
ITEM 9.	CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE	37
ITEM 9A.	CONTROLS AND PROCEDURES	37
ITEM 9B.	OTHER INFORMATION	38
	PART III
ITEM 10.	DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE	39
ITEM 11.	EXECUTIVE COMPENSATION	39
ITEM 12.	SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS	39
ITEM 13.	CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE	40
ITEM 14.	PRINCIPAL ACCOUNTING FEES AND SERVICES	40
	PART IV
ITEM 15.	EXHIBITS AND FINANCIAL STATEMENT SCHEDULES	41
ITEM 16.	FORM 10-K SUMMARY	44

i

In this Annual Report, references to “the Company,” “Sally Beauty,” “our company,” “we,” “our,” “ours” and “us” refer to Sally Beauty Holdings, Inc. and its consolidated subsidiaries unless otherwise indicated or the context otherwise requires.

cautionary notice regarding forward-looking statements

Statements in this Annual Report on Form 10-K and in the documents incorporated by reference herein which are not purely historical facts or which depend upon future events may constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which we refer to as the Exchange Act. Words such as “anticipate,” “believe,” “estimate,” “expect,” “intend,” “plan,” “project,” “target,” “can,” “could,” “may,” “should,” “will,” “would,” “might,” “anticipates” or similar expressions may also identify such forward-looking statements.

Readers are cautioned not to place undue reliance on forward-looking statements as such statements speak only as of the date they were made and involve risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements. The most important factors which could cause our actual results to differ from our forward-looking statements are set forth in our description of risk factors in Item 1A to this Annual Report on Form 10-K, which should be read in conjunction with the forward-looking statements in this report. Forward-looking statements speak only as of the date they are made, and we do not undertake any obligation to update any forward-looking statement.

The events described in the forward-looking statements might not occur or might occur to a different extent or at a different time than we have described. As a result, our actual results may differ materially from the results contemplated by these forward-looking statements.

ii

PART I

ITEM 1. BUSINESS

Our Company

Sally Beauty Holdings, Inc. is an international specialty retailer and distributor of professional beauty supplies with operations in North America, South America and Europe. We are one of the largest distributors of professional beauty supplies in the U.S. based on store count. At September 30, 2021, we operated two business segments, Sally Beauty Supply (“SBS”) and Beauty Systems Group (“BSG”), with 4,777 company-operated stores, 134 franchised stores and several e-commerce platforms. Within BSG, we also have one of the largest networks of distributor sales consultants (“DSCs”) for professional beauty products in North America, with 719 sales consultants who sell directly to salons and salon professionals. SBS targets retail consumers, salons and salon professionals, while BSG exclusively targets salons and salon professionals.

We provide our customers with a wide variety of leading third-party branded and owned-brand professional beauty supplies, including hair color and care products, styling tools, skin and nail care products and other beauty items. For each of the fiscal years ended September 30, 2021, 2020 and 2019, over 80% of our consolidated net sales were from customers located in the U.S.

The breadth, depth and professional quality of our hair color and hair care assortment provides us with a differentiated core business in an industry which is otherwise fragmented. Due to our long presence in the category, our brand heritage, our product and process-specific knowledge and our training of associates, we provide unmatched hair color and hair care expertise to consumers. We also have strong positioning with suppliers given our focus and our economies of scale of purchasing. Because we service retail and professional customers through a variety of channels, we are able to reach broad, diversified geographies and customer segments using a variety of product assortments and tactics.

Operating Strategy

Our mission is to empower our customers to express themselves through hair. Our strategy is to be the expert in hair color and hair care for the consumer and the salon professional. We emphasize hair color and hair care through our strategic product assortment and compelling customer experiences, while also focusing on our operating efficiency and increasing profitability.

We believe that we offer our customers a strong and differentiated value proposition by providing salon-quality products, including an extensive collection of owned and exclusive-label brands and solutions at attractive prices.

Our focus and experiences with hair color include a strong emphasis on our sales force. We believe our approach to recruiting, training, and compensation results in a highly knowledgeable, engaged and effective sales force. Also, as the partner of choice for established brands, as well as product innovators, we offer our customers a broad strategic product assortment.

Our stores are conveniently located and offer a wide selection of competitively priced beauty products, beauty solutions and expertise delivered by our knowledgeable sales associates. We also continue to expand our selection of textured hair products, including over 50 Black-founded brands, and offer innovation in the nails category that we believe further differentiates us from our competitors.

On the professional side of our business, we believe that our DSCs distinguish us from other full-service/exclusive-channel distributors by providing us with a better understanding of our professional customers’ needs. In addition to placing orders through our DSCs, our customers have the ability to order through our websites (www.cosmoprofbeauty.com and www.cosmoprofequipment.com and the CosmoProf mobile commerce-based app) and pick up the products they need between visits from our DSCs by visiting a nearby BSG store. We believe that our differentiated customer value proposition and strong brands drive customer loyalty.

We continue to invest in initiatives that support our omni-channel strategies. Our goal is to deliver an easy, reliable shopping experience and deliver best-in-class customer service online and in stores. In connection with these investments, we have robust omni-channel fulfillment capabilities such as parcel delivery, 2-hour rapid delivery, and buy online/pick up in-store (“BOPIS”). Additionally, we have recently relaunched mobile-optimized e-commerce websites and mobile apps.

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Professional Beauty Supply Industry Distribution Channels

The professional beauty supply industry serves end-users through four distribution channels:

Open-Line

This channel serves retail consumers and salon professionals through retail stores and e-commerce platforms. This channel is served by a large number of localized retailers and distributors, with only a few having a regional or national presence and significant channel share. We believe that SBS, with its nationwide network of retail stores, is the largest open-line distributor in the U.S. Our extensive store network allows us to service our customers when and where they want to shop with our in-store experience and omni service capabilities, including last-mile delivery. In addition, SBS’s websites (including www.sallybeauty.com) and other e-commerce platforms, including our new SBS mobile commerce-based app, provide retail consumers and salon professionals access to product offerings and information beyond our retail stores.

Full-Service/Exclusive

This channel exclusively serves salons and salon professionals and distributes “professional-only” and other products for use in salons and for resale to consumers in salons. Many brands are distributed through exclusive arrangements with suppliers by geographic territory. BSG is one of the leading full-service distributors in the U.S. and Canada, with its network of professional-only stores and DSCs. In addition, BSG offers its products for sale to salons and salon professionals through e-commerce platforms (including www.cosmoprofbeauty.com, www.cosmoprofequipment.com and the CosmoProf mobile commerce-based app).

Direct

This channel focuses on direct sales to salons and salon professionals by large manufacturers. This is the dominant form of distribution in Europe but represents a smaller channel in the U.S. due to the highly fragmented nature of the U.S. salon industry, which makes direct distribution costs prohibitive for many manufacturers.

Mega-Salon Stores

In this channel, large-format salons are supplied directly by manufacturers due to their significant purchase requirements.

Key Industry and Business Trends

We believe the following key industry and business trends and characteristics will influence our business and our financial results going forward:

High level of marketplace fragmentation. The U.S. salon industry is highly fragmented with salons and barbershops. Given the fragmented nature of the salon industry, we believe that salon operators will continue to depend on full-service/exclusive distributors and open-line channels for a majority of their beauty supply products.

Rapidly evolving consumer trends. Our industry is characterized by continuously changing fashion-related trends that drive new styles, including hair and nail styles, and continuing demand for beauty products. In addition, we expect millennials and the aging baby-boomer population in the U.S. to continue to drive sales growth in certain professional beauty product categories, including through an increase in the usage of hair color and care products. Our focus on hair color as a form of self-expression resonates with the Gen Z shoppers as their individualism is expressed through their hair journey.

We know convenience is important to customers and shopping patterns have changed post-COVID. We have made significant investments in projects to “meet them where they are”, including new capabilities and tools on our mobile-native websites and mobile apps. In addition, we continue to optimize our delivery modalities (curbside and in-store pickup, 2-hour/rapid delivery, as well as traditional delivery methods).

Increasing use of owned and exclusive-label brand products. We offer an extensive range of owned and exclusive-label brand professional beauty products. Our lines of owned and exclusive-label brand products have matured and become better known in our retail stores and e-commerce platforms, continuing to represent and ever increasing percentage of our overall sales.

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Growth in chair renting and frequent stocking needs. Salon professionals primarily rely on just-in-time inventory due to capital constraints and limited warehouse and shelf space. In addition, chair renters and suite renters, who now comprise a significant percentage of the total U.S. salon professionals, are often responsible for purchasing their own supplies. The number of chair renters and suite renters has significantly increased as a percentage of total salon professionals in recent years, and we expect this trend to continue. Chair renters and suite renters, given their smaller and more frequent purchasing patterns, are dependent on frequent trips to professional beauty supply stores. We expect that these factors will continue to drive demand for conveniently located professional beauty supply stores, like BSG and SBS.

Business Segments

We operate in two business segments: (i) SBS, an open-line retailer of professional beauty supplies offering professional beauty supplies to both retail consumers and salon professionals, in North America, South America and Europe, and (ii) BSG, including its franchise-based business Armstrong McCall, a full-service beauty supply distributor offering professional brands directly to salons and salon professionals through our own sales force and professional-only stores, many in exclusive geographical territories, in North America. SBS stores generally operate under the Sally Beauty banner, while BSG stores generally operate under the CosmoProf banner.

Neither the sales nor the product assortment for SBS or BSG are generally seasonal in nature.

The following table sets forth the percentage of our sales attributable to each of our major sales channels:

	SBS									BSG
	Fiscal Year Ended September 30,									Fiscal Year Ended September 30,
	2021			2020			2019			2021			2020			2019
Company-operated stores		94.1	%		91.8	%		96.9	%		69.1	%		68.9	%		69.4	%
E-commerce		5.9	%		8.0	%		2.8	%		9.2	%		8.7	%		4.8	%
Franchise stores		—			0.2	%		0.3	%		7.5	%		7.1	%		7.6	%
Distributor sales consultants		—			—			—			14.2	%		15.3	%		18.2	%
Total		100.0	%		100.0	%		100.0	%		100.0	%		100.0	%		100.0	%

Store Design and Locations

Sally Beauty Supply

SBS stores are designed to highlight SBS’s extensive product offering and differentiated position in hair color and hair care. In the U.S. and Canada, SBS stores average approximately 1,700 square feet in size and are located primarily in strip shopping centers, which are occupied by other high traffic retailers such as grocery stores, mass merchants and home improvement centers. SBS applies strong category management processes, including store specific planograms, to maintain consistent merchandise presentation across its store base. Store formats, including average size and product selection, vary by marketplace to meet the needs of the customer.

SBS balances its store renewals, remodels and expansions between new and existing geographies and regularly evaluates each store’s performance and strategically closes stores as necessary. In its existing marketplaces, SBS adds stores as necessary to provide additional coverage. In new marketplaces, SBS generally seeks to expand in geographically contiguous areas to leverage its experience. SBS selects geographic areas and store sites on the basis of demographic information, the quality and nature of neighboring tenants, store visibility and location accessibility.

As of September 30, 2021, SBS had 3,547 company-operated retail stores, 2,685 of which are located in the U.S. (including Puerto Rico), with the remaining 862 company-operated retail stores located in Canada, Mexico, the United Kingdom, Ireland, Belgium, France, Germany, the Netherlands, Spain, Chile and Peru. SBS also supplied two franchised stores located in the United Kingdom and Belgium.

Beauty Systems Group

BSG stores, including its franchise-based Armstrong McCall stores, are designed to create a professional shopping environment that highlights its extensive product offering and embraces the salon professional. Company-operated BSG stores average approximately 2,700 square feet and are located primarily in secondary strip shopping centers, since the stores are a ‘destination’ for professionals not requiring a traffic-supporting neighbor retail location. BSG store layouts are designed to provide variety and options to the salon professional. Stores are segmented into

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distinctive areas arranged by product type, with certain areas dedicated to leading third-party brands. The selection of these and other brands varies by territory.

As of September 30, 2021, BSG operated 1,230 company-operated stores, with 1,100 located in the U.S. (including Puerto Rico) and the remaining 130 company-operated retail stores located in Canada. In addition, as of September 30, 2021, BSG supplied 132 franchised stores.

All SBS and BSG stores have implemented recommended practices and procedures within stores to ensure our customers and employees experience a safe and healthy environment, including, but not limited to, increased cleaning frequency and social distancing signage.

Merchandise

Sally Beauty Supply

SBS stores and websites carry an extensive selection of professional beauty supplies for retail customers, salons and salon professionals, featuring an average of 7,000 SKUs of beauty products in our stores across a variety of product categories including hair color and care, skin and nail care, styling tools and other beauty products. SBS’s stores and e-commerce platforms carry products from one or more of the leading manufacturers in each category, including third-party brands such as Wella^®, Clairol^®, OPI^®, Conair^® and L’Oreal^®, as well as an extensive selection of owned and exclusive-label brand products. We believe that delivering an extensive selection of leading third-party, owned and exclusive-label brand professional beauty products at attractive prices through knowledgeable sales associates and convenient store locations is what differentiates SBS. Additionally, we believe that carrying a wide selection of the latest premier branded merchandise is critical for SBS in building long-term relationships with its customers and attracting new customers. As beauty trends continue to evolve, SBS will continue to offer the changing professional beauty product assortment necessary to meet the needs of retail consumers and salon professionals.

In addition, SBS’s extensive selection of owned and exclusive-label brand professional beauty products are only available at SBS stores and through its e-commerce platforms. We believe that SBS’s owned and exclusive-label brand products offer equal or better quality than higher-priced leading third-party brands, providing the customer attractive alternatives to those brands at lower prices. Generally, SBS’s owned-brand products have higher gross margins than the leading third-party branded products and, we believe, offer continued sales and profit growth potential. During the fiscal year ended September 30, 2021, owned and exclusive-label brand products accounted for approximately 45% of SBS’s product sales in the U.S. and Canada. SBS intends to continue to invest in the growth of its owned and exclusive-label brands and to actively promote these products.

Beauty Systems Group

BSG’s stores and e-commerce platforms carry an extensive selection of third-party branded products, such as Paul Mitchell^®, Wella^®, Matrix^®, Schwarzkopf^®, Kenra^®, Goldwell^®, Joico^® and Olaplex^®, for salons and salon professionals at competitive prices. We feature an average of 10,000 SKUs in our BSG stores across a variety of product categories including hair color and care, skin and nail care, styling tools and other beauty items. Additionally, BSG has exclusive and non-exclusive distribution rights for well-known brands in certain geographies with several key vendors. As part of its growth strategy, BSG continues to pursue the acquisition of additional distribution rights. We believe that carrying an extensive selection of branded merchandise is critical to maintaining relationships with our professional customers.

We believe BSG is the largest full-service distributor of professional beauty supplies in North America exclusively targeting salons and salon professionals. Through BSG’s large store base, e-commerce platforms and sales force, including Armstrong McCall, BSG is able to access a significant portion of the highly fragmented U.S. professional beauty salon products industry.

Marketing and Advertising

SBS’s marketing programs are designed to drive customer traffic by differentiating SBS as a source of professional advice, solutions and salon-quality products at competitive prices, all backed by our “Love It or Return It” guarantee. We believe that recent initiatives have differentiated SBS through value added education and content, such as launching DIY University by Sally Beauty last year and through our SallyCrew educators. These programs provide hands-on education on a wide range of topics from the latest trends in hair color, textured hair, hair styling, and nails.

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We continuously adapt our marketing initiatives and adjust our media and messaging mix to achieve a high return on our marketing and advertising dollars. We target existing and potential customers through an integrated marketing approach designed to reach the customer through a variety of media, including digital advertising, email, social media, text messaging, direct mail and print advertising.

We continue to refine the strategy for sallybeauty.com and our other e-commerce platforms, becoming a more personalized and content-rich experience that empowers and inspires customers to discover new styles and find the confidence to try new products. We are building more robust tools to help customers understand not just what but how, and to do so in a way that is fast, easy, and built for mobile devices, where our customers increasingly are accessing us. Beyond generating e-commerce sales, we believe our website and new SBS mobile app are important vehicles to reach consumers researching beauty products online who could potentially visit our stores as a result of their experience on our website or our SBS mobile app.

Our customer loyalty and customer relationship management (“CRM”) programs in the U.S. and Canada help generate loyalty through our Sally Beauty Rewards Program and our private label rewards credit card. In return, we are able to collect valuable point-of-sale customer data as a means of increasing its understanding of customers’ needs and enhancing its ability to market to them in more personalized, relevant ways. We continue to assess and update our customer loyalty and CRM programs in an effort to further enhance the customer experience and promote repeat sales from both retail customers and salon professionals. Outside the U.S. and Canada, our customer loyalty and marketing programs vary by marketplace.

BSG’s marketing programs are designed primarily to promote its extensive selection of brand name products at competitive prices and to educate, motivate and empower its customers to grow professionally. BSG communicates on a frequent basis with its customers and potential customers, and distributes promotional material through multiple communication channels, including trade shows, educational events, store personnel, DSCs, print mail, e-mail, app push notifications and social media. In addition, we believe that BSG’s websites (www.cosmoprofbeauty.com and www.cosmoprofequipment.com) and the CosmoProf mobile commerce-based app enhance other efforts intended to promote awareness of BSG’s products by salons and salon professionals. In addition, we believe the redesign of www.cosmoprofbeauty.com, the implementation of BOPIS, rapid delivery, and the upgrade of the CosmoProf mobile commerce-based app, which offers barcode scanning, updated order tracking and a digital membership card, enhance efforts intended to promote awareness and adoption of BSG products and services for salons and salon professionals.

As of September 30, 2021, BSG had a network of 719 DSCs, which exclusively consult, support and sell directly to salons and salon professionals. In order to provide a knowledgeable sales consultant team, BSG actively recruits and trains individuals with industry knowledge or sales experience. We believe that DSCs with broad product knowledge and direct sales experience are more successful in driving sales. Our sales commission program is an important component of the compensation of our DSCs, which is designed to drive sales and to focus DSCs on selling products that are best suited to individual salons and salon professionals.

Our Customers

We appeal to a wide demographic consumer profile and offer an extensive selection of professional-grade beauty products sold directly to retail consumers, salons and salon professionals. Historically, these factors have provided us with reduced exposure to downturns in economic conditions in the countries in which we operate.

Our Competition

The global beauty industry is highly competitive. SBS competes with domestic and international beauty product wholesale and retail outlets, including local and regional open-line beauty supply stores, professional-only beauty supply stores, mass merchandisers, online retailers, drug stores, department stores and supermarkets, as well as salons that sell hair care products. BSG competes primarily with domestic and international beauty product wholesale suppliers, including online retailers, and manufacturers selling professional beauty products directly to salons and individual salon professionals. The primary competitive factors in the beauty products distribution industry are the price at which branded and owned-brand products are sold to customers; exclusive distribution contracts; the quality, perceived value, consumer brand name recognition, packaging and variety of the products sold; customer service; the efficiency of distribution networks; and the availability of desirable store locations.

We face competition from certain manufacturers that use their own sales forces to distribute their professional beauty products directly or that align themselves with our competitors. Some of these manufacturers are vertically integrating through the acquisition of distributors and stores. We also face competition from authorized and unauthorized retailers and internet sites offering professional salon-only products.

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Our Suppliers

We purchase our merchandise directly from manufacturers through supply contracts and by purchase orders. For fiscal year 2021, our five largest suppliers – Wella Company, Henkel AG & Co. KGaA, the Professional Products Division of L'Oreal USA S/D, Inc., or L’Oreal, John Paul Mitchell Systems, and Beauty Quest Group – accounted for approximately 29% of our consolidated merchandise purchases. Products are purchased from these and many other manufacturers on an at-will basis or under contracts which can generally be terminated without cause upon 90 days or less notice or expire without express rights of renewal.

Our Company Purpose & Values

In late 2021, we released our new Company Purpose & Values, with the intent of establishing our rallying cry and focus our teams on the impact we intend to have in the world.

Purpose:  TO INSPIRE A MORE COLORFUL, CONFIDENT, AND WELCOMING WORLD

Values:

• BE YOURSELF.  Come as you are—everyone is welcome here.

• BE AN INSPIRATION.  Share your passion and knowledge with your team, your customers, the world.

• BE BOLD.  Dive in.  Move fast.  Say yes.

• BE AN OWNER.  Drive growth.  Create your future.

• BE PART OF SOMETHING BIGGER. Take care of each other, our community, and our planet.

Our Associates

At September 30, 2021, we had approximately 29,000 global associates and we believe they are our greatest asset with their combined skills, knowledge, work/life experiences and capabilities. At the front line interacting with our customers or behind-the-scenes supporting our field teams, our associates play a huge role in our business. While we often emphasize our technology-based transformation and our wide variety of amazing hair and beauty products as key attributes, nothing happens or succeeds without our people.

In return for what they do for us, among many other things, we strive to:

• Ensure our associates work in a safe, healthy environment – the importance of which has only risen in light of COVID-19;

• Provide competitive total rewards packages that attract and retain talent in every facet of our business – stores, direct sales, distribution centers and corporate headquarters;

• Provide meaningful, engaging learning and development that grows our associates’ knowledge and capability with respect to our business and skills that will help them in business and life; and

• Create an environment and culture where everyone can bring their true self to work, because our differences are what make us beautiful. At SBH, we believe our focus on Diversity, Inclusion & Belonging are crucial to improving how we interact with and influence our associates, customer environments and broader communities. We are committed to being a force for change.

Associate Health & Safety

We strive to create a safe and healthy work environment for all associates

SBH places a high value on the health and safety of our associates, customers, suppliers and vendors. This commitment is evidenced, in part, by our background check policy for new hires, training and policy implementations related to handling both associate and customer incidents, partnerships to maintain the stores and make necessary repairs, as well as ongoing support in the field and at the support center.

Additionally, SBH values our partnerships with suppliers and vendors and understands the impact they can have on our associates. Thus, SBH has included rules governing their conduct, both with respect to expectations while interacting with our associates, and, with our foreign suppliers, assurances that they too are providing a safe and healthy working environment for their associates.

Over the course of our fiscal year 2021, we have continued to adapt and respond to the various impacts of COVID-19 across our business.  As mentioned above, our main focus has been on health and safety.  Such efforts included

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various safety protocols such as detailed cleaning protocols, personal protective equipment requirements, and visual cues regarding social distancing, mask-wearing, etc. At times of peak case counts or the emergence of the new variants, we have instituted rolling, rapid testing for COVID-19 at a number of our distribution centers. We have continued to maintain and update these protocols, monitor for compliance and make improvements and adjustments where needed throughout fiscal year 2021. We have also managed through closures and capacity restrictions where required by local law, and sought to provide as much notice and support to our teams as reasonably possible.

Labor Practices

We provide competitive wages and benefits in a positive work environment where we focus on doing what is right

We are an Equal Opportunity Employer with up-to-date policies, procedures and practices with respect to such important issues as safety, discrimination, harassment and retaliation. We provide focused training on these issues to our associates and managers.

We clearly communicate that any concerns related to issues such as discrimination, harassment, retaliation – and other issues such as wage law compliance and fraud – should be reported immediately. We also communicate the avenues available to our associates to do so through our “SBH CARES” communications and posters. The reporting avenues include options to do so by phone or online through our “Employee Concern Line”, and to do so anonymously if an associate prefers to take that approach.

We ensure compliance with other important labor and employment law issues through a variety of processes and procedures, using both internal and external expertise and resources.

We also emphasize the importance of taking care of our associates in our Company’s Code of Business Conduct and Ethics, which is the standard of conduct that applies to all of our associates, executive officers and Board of Directors. The Code reflects the core principles of conducting our business as a good corporate citizen in compliance with all laws, rules and regulations applicable to us and the conduct business with regard for the welfare of our associates and providing equal opportunity to all associates and job applicants. You can review this important document at http://investor.sallybeautyholdings.com.

Associate Engagement, Development and Culture

We live our values, listen to our associates and take action

We make significant efforts to ensure our associates are engaged and excited about the work they are doing and contributions they are making to our Company and our customers. We are committed to providing associates with what they need to thrive and grow their career.

We significantly invest in our talent processes and set clear expectations around leadership competencies and our cultural values at all levels in the organization. At SBH, we consider the whole end-to-end talent cycle of an associate to ensure we select exceptional people to represent our business and best serve our customer. This includes, robust interviewing processes as well as comprehensive onboarding programs to ensure new hires are set up to succeed in their early stages of joining SBH. There is also a strong cadence on completing regular cycles of performance management, linked to our Company values and leadership competencies, as well as regular reviews of our talent and succession pipelines.

Importantly, we devote significant effort and resources to the development of our associates, including providing almost all of our associates access to state-of-the-art learning management systems. We use these platforms to provide specifically designed and interactive e-learning courses in sales and service, product and hair knowledge, compliance training, and health and safety.  

We also place significant value and attention on responding to feedback and input from associates. This includes surveys regarding issues such as Diversity, Inclusion & Belonging and our annual engagement survey. We review our team’s input and comments, identify common themes and set out action plans to respond. We believe listening is crucial, but taking action and making commitments are even more important.

A core focus of our associate engagement and culture are our efforts focused on Diversity, Inclusion & Belonging, discussed below.

Diversity, Inclusion & Belonging

At Sally Beauty we celebrate differences, inclusivity and self-expression.  This fundamental aspect of SBH is rooted in our belief that beauty is for everyone and everyone should find their own path to beauty. Our associates and our customers care about celebrating diversity and self-expression. We want our company and our stores to be places where all of our associates and customers feel valued for who they are, and experience a sense of belonging.

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We come together to create a culture for “One & All”

Diversity, Inclusion & Belonging are at the heart of who we are as a Company – at the Board level, throughout our global workforce, and in our shared commitment to serving a diverse customer base and their communities.

Our Diversity, Inclusion & Belonging Mission Statement:

We find beauty in YOU!

Finding beauty in diversity is in our DNA because our differences are what make us beautiful. Our diversity, inclusivity, and self-expression are what fuel our innovation and growth.

At SBH, we come together to create a culture for ONE & ALL.

At the Board Level: Our Board’s composition leads the Company’s commitment to Diversity, Inclusion and Belonging. Having diverse voices on our Board enhances the Board’s expertise, broadens its viewpoint and sets the tone to encourage leaders at all levels of the Company to listen to the concerns of our associates and customers alike. Our Compensation & Talent Committee provides hands-on oversight and guidance of our Diversity, Inclusion & Belonging initiatives. Our Board believes listening and responding to diverse voices is crucial to the Company’s success and long-term sustainability.  

In Our Workforce: Our SBH Team in the U.S. & Canada is over 91% female and over 50% racially/ethnically diverse. In 2019 and 2020, Forbes named our Company one of America’s Best Employers for Diversity. In 2021, Forbes named SBH as one of America’s Best Employers for Women. We recognize and celebrate the bedrock values of workforce diversity, inclusion, belonging and engagement within our teams. For us, these are key drivers of the success of the business, as our associates should – and do – reflect the various qualities of our customers and what they desire and expect from SBH.

In Our Customer Base: Our customers span the entire continuum of gender and ethnic diversity. We sell products to treat and style every kind of hair; we deliver a tailored assortment of beauty products that serve the local communities where our over 4,200 U.S. and Canadian stores are located. Serving the diverse demographics and needs of our customers drives a culture and workforce that embraces and reflects the communities we serve.

We will continue to develop and evolve how we enhance Diversity, Inclusion & Belonging throughout SBH. We recognize the value these initiatives bring to our Company, our associates, our customers and the communities we serve.

Regulation

We are subject to a wide variety of laws and regulations, which historically have not had a material effect on our business. For example, in the U.S., most of the products sold and the content and methods of advertising and marketing utilized are subject to both federal and state regulations administered by a host of federal and state agencies, including, in each case, one or more of the following: the Food and Drug Administration, or FDA, the Federal Trade Commission and the Consumer Products Safety Commission. The transportation and disposal of many of our products are also subject to federal and state regulation. State and local agencies regulate many aspects of our business. We also face comprehensive regulation outside the U.S., focused primarily on product labeling and safety issues.

As of September 30, 2021, SBS and BSG supplied franchised stores located in the U.S. and certain countries in Europe. As a result of these franchisor-franchisee relationships, we are subject to regulation when offering and selling franchises in the applicable countries. The applicable laws and regulations affect our business practices, as franchisor, in a number of ways, including restrictions placed upon the offering, renewal, termination and disapproval of assignment of franchises. To date, these laws and regulations have not had a material effect upon our operations.

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Access to Public Filings

Our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q and our Current Reports on Form 8-K, and amendments to such reports are available, without charge, on our website, www.sallybeautyholdings.com, as soon as reasonably possible after they are filed electronically with the Securities and Exchange Commission, or SEC, under the Exchange Act. The SEC maintains an internet site that contains our reports, proxy and information statements, and other information we file electronically with the SEC at www.sec.gov. We will provide copies of such reports to any person, without charge, upon written request to our Investor Relations Department at our principal office. The information found on our website shall not be considered to be part of this or any other report filed with or furnished to the SEC.

ITEM 1A. RISK FACTORS

Important risk factors that could materially affect our business, financial condition or results of operations in future periods are described below. These factors are not intended to be an all-encompassing list of risks and uncertainties and are not the only risks and uncertainties we face. Additional risks not currently known to us or we currently deem to be immaterial also may materially adversely affect our business, financial condition or results of operations in future periods.

Operational, Strategic and General Business Risks

The beauty products distribution industry is highly competitive and is consolidating.

The beauty products distribution industry is highly fragmented and competitive, with few significant barriers to entry into the marketplaces for most of the types of products we sell. We face significant competition from other beauty stores and outlets, salons, mass merchandisers, online retailers, drug stores and supermarkets. The primary competitive factors in the beauty products distribution industry are price, quality, perceived value, consumer brand name recognition, packaging and variety and availability, customer service, and desirable store locations. Competitive conditions may limit our ability to maintain prices or may require us to reduce prices in efforts to retain business or channel share, particularly because customers are able to quickly and conveniently comparison shop and determine real-time product availability using digital tools, which can lead to decisions driven solely by price, the functionality of the digital tools, or a combination of these and other factors. Some of our competitors have greater financial and other resources than we do and are less leveraged than our business and may therefore be able to spend more aggressively on advertising and promotional activities and respond more effectively to changing business and economic conditions. We expect existing competitors, business partners and new entrants to the beauty products distribution industry to constantly revise or improve their business models in response to challenges from competing businesses, including ours. If these competitors introduce changes or developments that we cannot address in a timely or cost-effective manner, our business may be adversely affected.

In addition, our industry is consolidating, which may give our suppliers and our competitors increased negotiating leverage and greater marketing resources. For instance, we may lose customers if those competitors which have broad geographic reach attract additional salons (individual and chain) that are currently BSG customers, or if professional beauty supply manufacturers align themselves with our competitors or begin selling direct to customers. Not only does consolidation in distribution pose risks from competing distributors, but it may also place more leverage in the hands of certain manufacturers, resulting in smaller margins on products sold through our network.

If we are unable to compete effectively in our marketplace or if competitors divert our customers away from our networks, it would adversely impact our business, financial condition and results of operations.

We may be unable to anticipate and effectively respond to changes in consumer preferences and buying trends in a timely manner.

Our success depends in part on our ability to anticipate, gauge and react in a timely manner to changes in consumer spending patterns and preferences for specific beauty products. If we do not timely identify and properly respond to evolving trends and changing consumer demands for beauty products in the geographies in which we compete, our sales may decline significantly. Furthermore, we may accumulate additional inventory and be required to mark down unsold inventory to prices that are significantly lower than normal prices, which would adversely impact our margins and could further adversely impact our business, financial condition and results of operations. Additionally, a large percentage of our SBS product sales come from our owned and exclusive-label brand products. The

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development and promotion of these owned and exclusive-label brand products often occur well before these products are sold in our stores. As a result, the success of these owned and exclusive-label brand products is largely dependent on our ability to develop products that meet future consumer preferences at prices that are acceptable to our customers. Furthermore, we may have to spend a significant amount on the advertising and marketing of our owned and exclusive-label brands to drive customer awareness of these brands. There can be no assurance that any new owned and exclusive-label brand will meet consumer preferences, gain acceptance among our customer base or generate sales to become profitable or to cover the costs of its development and promotion.

We expect continuously changing fashion-related trends and consumer tastes to influence future demand for beauty products. Changes in consumer tastes and fashion trends can have an impact on our financial performance. If we are unable to anticipate and respond to trends in the marketplace for beauty products and changing consumer demands, our business could suffer.

Our future success depends in part on our ability to successfully implement our strategic initiatives to improve the customer experience, attract new customers and improve the sales productivity of our stores.

We are continuing the implementation of a significant number of strategic initiatives designed to ‘play to win’ by focusing on our hair color and hair care business, improving our retail fundamentals, enhancing our digital capabilities and balancing our cost structure. There can be no assurance that these or future strategic initiatives will be successful. Furthermore, we are investing significant resources in these initiatives and the costs of the initiatives may outweigh their benefits. If these strategic initiatives are not successful, our same store sales will suffer and our growth prospects, financial results, profitability and cash flows will also be adversely impacted.

Our restructuring program may not be successful or we may not fully realize the expected cost savings and/or operating efficiencies from our restructuring plans.

Our ability to grow profitably depends in large part on our ability to successfully control or reduce our operating expenses. In furtherance of this strategy, we have engaged in ongoing activities to reduce or control costs, some of which are complicated and require us to expend significant resources to implement. Over the past several years, we have implemented, and plan to continue to implement, restructuring plans to transform the Company for the future and support long-term sales growth and profitability. These programs are intended to touch all aspects of the business, enhance operating capabilities, create greater efficiencies and take advantage of our considerable scale. Restructuring plans present significant potential risks that may impair our ability to achieve anticipated operating enhancements and/or cost reductions, or otherwise harm our business, including higher than anticipated costs in implementing our restructuring plans, as well as management distraction. The restructuring program and workforce changes may negatively impact communication, morale, management cohesiveness and effective decision-making. Despite these cost control plans, our costs may continue to increase for the foreseeable future.

We depend upon manufacturers who may be unable to provide products of adequate quality or who may be unwilling to continue to supply products to us.

We do not manufacture any products we sell, and instead purchase our products from recognized brand manufacturers and private label fillers. We depend on a limited number of manufacturers for a significant percentage of the products we sell.

Since we purchase products from many manufacturers and fillers under at-will contracts and contracts which can be terminated without cause upon 90 days’ notice or less, or which expire without express rights of renewal, manufacturers and fillers could discontinue sales to us immediately or upon short notice. Some of our contracts with manufacturers may be terminated if we fail to meet specified minimum purchase requirements. If minimum purchase requirements are not met, we do not have contractual assurances of continued supply. In lieu of termination, a manufacturer may also change the terms upon which it sells, for example, by raising prices or broadening distribution to third parties. For these and other reasons, we may not be able to acquire desired merchandise in sufficient quantities or on acceptable terms in the future.

Changes in SBS’s and BSG’s relationships with suppliers occur often and could positively or negatively impact the net sales and operating earnings of both business segments. Some of our suppliers may seek to decrease their reliance on distribution intermediaries, including full-service/exclusive and open-line distributors like BSG and SBS, by promoting their own distribution channels. These suppliers may offer advantages, such as lower prices,

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when their products are purchased from distribution channels they control. If our access to supplier-provided products were to diminish relative to our competitors or we were not able to purchase products at the same prices as our competitors, our business could be materially and adversely affected. Also, consolidation among suppliers may increase their negotiating leverage, thereby providing them with competitive advantages that may increase our costs and reduce our revenues, adversely affecting our business, financial condition and results of operations. Therefore, there can be no assurance that the impact of these developments, if they were to occur, will not adversely impact revenue or margins or that our efforts to mitigate the impact of these developments will be successful.

Any significant interruption in the supply of products by manufacturers and fillers or disruptions in our supply chain infrastructure could disrupt our ability to deliver merchandise to our stores and customers in a timely manner, which could have a material adverse effect on our business, financial condition and results of operations.

Manufacturers and owned and exclusive-label brand fillers of beauty supply products are subject to certain risks that could adversely impact their ability to provide us with their products on a timely basis, including inability to procure ingredients, industrial accidents, environmental events, strikes and other labor disputes, union organizing activity, disruptions in logistics or information systems, loss or impairment of key manufacturing sites, product quality control, safety, licensing requirements and other regulatory issues, as well as natural disasters, pandemics and other external factors over which neither they nor we have control.

In addition, we directly source many of our owned and exclusive-label brand products, including, but not limited to, styling tools, salon equipment, sundries and other promotional products, from foreign third-party manufacturers and many of our vendors also use overseas sourcing to manufacture some or all of their products. Any event causing a sudden disruption of manufacturing or imports from such foreign countries, including the imposition of additional or increased import restrictions, duties or tariffs, political instability, local business practices, legal or economic restrictions on overseas suppliers’ ability to produce and deliver products or acts of war or terrorism or pandemics, could materially harm our operations to the extent they affect the production, shipment or receipt of merchandise. Our operating results depend to some extent on the orderly operation of our receiving and distribution processes, which depend on manufacturers’ adherence to shipping schedules and our effective management of our distribution facilities and capacity.

We distribute products to our stores without supplementing such deliveries with direct-to-store arrangements from vendors or wholesalers. We are a retailer carrying beauty products that change on a regular basis in response to beauty trends, which makes the success of our operations particularly vulnerable to disruptions in our distribution infrastructure. Any significant interruption in the operation of our supply chain infrastructure, such as disruptions in our information systems, disruptions in operations due to fire or other catastrophic events, labor disagreements or shipping and transportation problems, could drastically reduce our ability to receive and process orders and provide products and services to our stores, full service customers or e-commerce customers.

Fluctuations in the price, availability and quality of inventory may result in higher cost of goods, which we may not be able to pass on to the customers.

Our suppliers frequently attempt to pass on higher production costs, which may impact our ability to maintain or grow our margins. The price and availability of raw materials may be impacted by demand, regulation, weather and other factors. Additionally, manufacturers have and may continue to have increases in other manufacturing costs, such as transportation, labor and benefit costs. These increases in production costs result in higher merchandise costs to us. We may not always be able to pass on those cost increases to our customers, which could have a material adverse effect on our business, financial condition and results of operations.

Our e-commerce businesses may be unsuccessful or, if successful, may redirect sales from our stores.

We offer many of our beauty products for sale through our e-commerce businesses in the U.S. (such as www.sallybeauty.com, www.cosmoprofbeauty.com, www.cosmoprofequipment.com and mobile commerce-based apps) and abroad. We have recently undertaken a number of initiatives, including as part of our Transformation Plan and in response to COVID-19, to significantly advance our digital commerce capabilities and grow our e-commerce businesses. As a result, we are more susceptible to risks and difficulties frequently experienced by internet-based businesses, including risks related to our ability to attract and retain customers on a cost-effective basis and our

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ability to operate, support, expand and develop our e-commerce operations, websites and software and other related operational systems.

Although we believe our participation in both e-commerce and physical store sales is a distinct advantage for us due to synergies and the potential for new customers, supporting product offerings through both of these channels could create issues that have the potential to adversely affect our results of operations. For example, growth in our e-commerce business relative to in-store sales may result in dilution of operating margin and profit due to higher delivery expenses incurred in our e-commerce sales. Furthermore, if our e-commerce businesses successfully grow, they may do so in part by attracting existing customers, rather than new customers, who choose to purchase products from us online rather than from our physical stores, thereby reducing the financial performance of our stores. In addition, offering different products through each channel could cause conflicts and cause some of our current or potential internet customers to consider competing distributors of beauty products. In addition, offering products through our e-commerce channels (particularly directly to consumers through our professional business) could cause some of our current or potential vendors to consider competing internet offerings of their products either directly or through competing distributors. As we continue to grow our e-commerce businesses, the impact of attracting existing rather than new customers, of conflicts between product offerings online and through our stores, and of opening up our channels to increased internet competition could have a material adverse impact on our business, financial condition and results of operations, including operating margin, profit, future growth and same store sales. Furthermore, our recent initiatives to upgrade our e-commerce platforms may not be successful in driving traffic to our websites and increasing our online sales in the long term, which could adversely impact our net sales.

Diversion of professional products sold by BSG could have an adverse impact on our revenues.

The majority of the products that BSG sells, including those sold by our Armstrong McCall franchisees, are meant to be used exclusively by salons and individual salon professionals or sold exclusively to their retail consumers. However, despite our efforts to prevent diversion, incidents of product diversion occur, whereby our products are sold by these purchasers (and possibly by other bulk purchasers such as franchisees) to wholesalers and ultimately to general merchandise retailers, among others. These retailers, in turn, sell such products to consumers. The diverted product may be old, tainted or damaged and sold through unapproved outlets, all of which could diminish the value of the particular brand. In addition, such diversion may result in lower net sales for BSG should consumers choose to purchase diverted products from retailers rather than purchasing from our customers, or choose other products altogether because of the perceived loss of brand prestige.  Furthermore, in many instances, BSG is subject to certain anti-diversion obligations under these manufacturers’ contracts, that if violated may result in the termination of such contracts. In addition, our investigation and enforcement of these anti-diversion obligations may require us to cease selling to customers suspected of diversion which could impact BSG’s net sales.

BSG’s financial results are affected by the financial results of BSG’s franchised-based business (Armstrong McCall).

BSG receives revenue from its sale of products to Armstrong McCall franchisees. Accordingly, a portion of BSG’s financial results is dependent upon the operational and financial success of these franchisees, including their implementation of BSG’s strategic plans. If sales trends or economic conditions worsen for Armstrong McCall’s franchisees, their financial results may worsen. Additionally, the failure of Armstrong McCall franchisees to renew their franchise agreements, any requirement that Armstrong McCall restructure its franchise agreements in connection with such renewals, or any failure of Armstrong McCall to meet its obligations under its franchise agreements, could result in decreased revenues for BSG or create legal issues with our franchisees or with manufacturers.

Furthermore, our franchisees may not run the stores and sales teams according to our standards, which could have a material adverse effect on our brand reputation and our business.

We may not be able to successfully identify acquisition candidates or successfully complete desirable acquisitions, and any acquisition could prove difficult to integrate, disrupt our business or have an adverse effect on our results of operations.

In the past several years, we have completed multiple acquisitions and we intend to pursue additional acquisitions in the future. We actively review acquisition prospects we believe would complement our existing lines of business, increase the size and geographic scope of our operations or otherwise offer profitable growth and operating efficiency opportunities. There can be no assurance we will continue to identify suitable acquisition candidates.

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Furthermore, due to, among other things, increasing competition for suitable acquisition candidates, our ability to reach agreement with acquisition candidates or finance such acquisitions on favorable terms, we may not be able to consummate such acquisitions on favorable terms or at all.  

Any acquisitions we do make may be difficult to integrate profitably into our business and may entail numerous risks, including:

• difficulties in assimilating acquired operations, stores or products, including the loss of key employees from acquired businesses;

• diversion of management’s attention from our core business, including loss of management focus on marketplace developments;

• operating inefficiencies and negative impact on profitability;

• entering geographic areas or channels in which we have limited or no prior experience; and

• unknown liabilities of the businesses that we acquire.

As a result, we may not realize the anticipated benefits of our acquisitions.

If we are unable to optimize our store base by profitably opening and operating new stores and closing less profitable stores, our business, financial condition and results of operations may be adversely affected.

Our future growth strategy depends in part on our ability to optimize and profitably operate our stores in existing and additional geographic areas, including in international geographies, and to close underperforming stores. While the capital requirements to open an SBS or BSG store, excluding inventory, vary from geography to geography, such capital requirements have historically been relatively low in the U.S. and Canada. Despite these relatively low opening costs, we may not be able to open all the new stores we plan to open and we may be unable to optimize our store base by closing stores that are unprofitable or open stores that are profitable, any of which could have a material adverse impact on our business, financial condition and results of operations.

In addition, as we continue to open new stores, our management, as well as our financial, distribution and information systems, and other resources will be subject to greater demands. If our personnel and systems are unable to successfully manage this increased burden, our business, financial condition and results of operations may be materially affected.

Use of social media may adversely impact our reputation.

There has been a substantial increase in the use of social media platforms, including blogs, social media websites and other forms of digital communications, and the influence of social medial influencers in the beauty products industry. Negative commentary regarding us or the products we sell may be posted on social media platforms or other electronic means at any time and may be adverse to our reputation or business. Customers value readily available information and often act on such information without further investigation and without regard to its accuracy. Any harm to us or the products we sell may be immediate without allowing us an opportunity for redress or correction.

We also use social media platforms as marketing tools. For example, we maintain Facebook, Twitter, Instagram and Pinterest accounts. As laws and regulations rapidly evolve to govern the use of these platforms and devices, the failure by us, our employees, or third parties acting at our direction to abide by applicable laws and regulations in the use of these platforms and devices could adversely impact our business, financial condition, profitability, and cash flows.

In addition, we have agreements with a variety of industry influencers, and we feature industry influencers in our advertising and marketing efforts and may include them in some of our branding. Further, many industry influencers use our products and feature our products through their own platforms. Actions taken by these individuals could harm our brand image, net revenues and profitability. Our marketing efforts through social media platforms and influencers may not be successful and the availability of these platforms may make it easier for smaller competitors to compete with us.

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If we fail to attract and retain highly skilled management and other personnel, our business, financial condition and results of operations may be harmed.

Our success has depended, and will continue to depend, in large part on our ability to attract and retain senior executives who possess extensive knowledge, experience and managerial skill applicable to our business. Significant leadership changes or executive management transitions involve inherent risk and any failure to ensure the effective transfer of knowledge and a smooth transition could hinder our strategic planning, execution and future performance. In addition, from time to time, key executive personnel leave our Company and we may not be successful in attracting, integrating and retaining the personnel required to grow and operate our business profitably. While we strive to mitigate the negative impact associated with the loss of a key executive employee, an unsuccessful transition or loss could significantly disrupt our operations and could have a material adverse effect on our business, financial condition and results of operations.

We are also dependent on recruiting, training, motivating and managing our store employees that interact with our customers on a daily basis. Competition for these types of qualified employees is intense and the failure to attract, retain and properly train qualified and motivated employees could result in decreased customer satisfaction, loss of customers, and lower sales. In addition, our ability to meet our labor needs while controlling labor costs is subject to numerous external factors, including market pressures with respect to prevailing wage rates, unemployment levels, and health and other insurance costs; the impact of legislation or regulations governing labor relations, immigration, minimum wage, and healthcare benefits; changing demographics; and our reputation within the labor market. Our inability to control our labor costs could affect our results of operations and result in lower margins in our two segments.

Our associates or others may engage in misconduct or other improper activities, including noncompliance with our policies and procedures.

We are exposed to the risk of misconduct or other improper activities by our associates and third parties such as independent contractors or agents. Misconduct by associates, independent contractors, or agents could include inadvertent or intentional failures to comply with our policies and procedures, the laws and regulations to which we are subject, and/or ethical, social, product, labor, and environmental standards. Our current and former associates or independent contractors may also become subject to allegations of sexual harassment, racial and gender discrimination, or other similar misconduct, which, regardless of the ultimate outcome, may result in adverse publicity that could significantly harm our brand, reputation, and operations. Associate misconduct could also involve improper use of information obtained in the course of the associate’s prior or current employment, which could result in legal or regulatory action and harm to our reputation.

Regulatory, Legal and Cybersecurity Risks

If products sold by us are found to be defective in labeling or content, our credibility and that of the brands we sell may be harmed, marketplace acceptance of our products may decrease, and we may be exposed to liability in excess of our products liability insurance coverage and manufacturer indemnities.

We do not control the production process for the products we sell. We may not be able to identify a defect in a product we purchase from a manufacturer or owned and exclusive-label brand filler before we offer such product for resale. In many cases, we rely on representations of manufacturers and fillers about the products we purchase for resale regarding the composition, manufacture and safety of the products, as well as the compliance of our product labels with government regulations. Our sale of certain products exposes us to potential product liability claims, recalls or other regulatory or enforcement actions initiated by federal, state or foreign regulatory authorities or through private causes of action. Such claims, recalls or actions could be based on allegations that, among other things, the products sold by us are misbranded, contain contaminants or impermissible ingredients, provide inadequate instructions regarding their use or misuse, or include inadequate warnings concerning flammability or interactions with other substances. Claims against us could also arise as a result of the misuse by purchasers of such products or as a result of their use in a manner different than the intended use. We may be required to pay for losses or injuries actually or allegedly caused by the products we sell and to recall any product we sell that is alleged to be or is found to be defective. Furthermore, such claims could have an adverse impact on our reputation.

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Any actual defects or allegations of defects in products sold by us could result in adverse publicity and harm our credibility or the credibility of the manufacturer, which could adversely affect our business, financial condition and results of operations. Although we may have indemnification rights against the manufacturers of many of the products we distribute and rights as an “additional insured” under the manufacturers’ insurance policies, it is not certain that any manufacturer or insurer will be financially solvent and capable of making payment to any party suffering loss or injury caused by products sold by us or if all losses would be covered by such indemnification rights or insurance policies. If we are forced to expend significant resources and time to resolve such claims or to pay material amounts to satisfy such claims, it could have an adverse effect on our business, financial condition and results of operations.

We could be adversely affected if we do not comply with current laws and regulations or if we become subject to additional or more stringent laws and regulations.

We are subject to a number of federal, state and local laws and regulations in the U.S., as well as applicable laws and regulations in each foreign marketplace in which we do business. These laws and regulations govern the composition, packaging, labeling and safety of the products we sell, as well as the methods we use to sell and import these products and other aspects of our business. Non-compliance with applicable laws and regulations of governmental authorities, including the FDA and similar authorities in other jurisdictions, by us or the manufacturers and fillers of the products sold by us could result in fines, product recalls and enforcement actions, and otherwise restrict our ability to market certain products, which could adversely affect our business, financial condition and results of operations.

In addition, the laws and regulations applicable to us or manufacturers of the products sold by us may become more stringent. Failure to comply with these new and existing regulations could result in significant fines or damages, in addition to costs and expenses to defend claims related thereto. Legal compliance could also lead to considerably higher internal regulatory costs. Manufacturers may try to recover some or all of any increased costs of compliance by increasing the prices at which we purchase products, and we may not be able to recover some or all of such increased cost in our own prices to our customers. We are also subject to state and local laws and regulations that affect our franchisor-franchisee relationships. Increased compliance costs and the loss of sales of certain products due to more stringent or new laws and regulations could adversely affect our business, financial condition and results of operations.

The risks associated with climate change and other environmental impacts and increased focus by stakeholders on environmental issues, including those associated with climate change, could adversely affect our business, financial condition, and operating results.  

Climatologists predict the long-term effects of climate change and global warming will result in the increased frequency, intensity, and duration of weather events, which could significantly disrupt supply chains, potentially impacting our vendors’ raw material costs and the production of products sold at our stores. These weather events could also lead to an increased rate of temporary store closures and reduced customer traffic at our stores.

In addition, concern over climate change may result in new or increased regional, federal or global legal and regulatory requirements to reduce or mitigate the effects of greenhouse gases. These requirements may lead to an increase in tax, transportation, and utility expenses.

Lastly, there is increased focus, including by governmental and non-governmental organizations, investors, customers and consumers on these and other environmental sustainability matters, including deforestation, land use, climate impact and recyclability or recoverability of packaging, including plastic. Our reputation could be damaged if we or others in our industry do not act, or are perceived not to act, responsibly with respect to our impact on the environment.

If we fail to protect our intellectual property rights or if our products are found to infringe on the intellectual property rights of others, it could materially and negatively impact our business.

We rely upon trade secrets and know-how to develop and maintain our competitive position. Our trademarks, certain of which are material to our business, are registered or legally protected in the U.S., Canada and other countries in which we operate. The success of our business depends to a certain extent upon the value associated with our intellectual property rights. We protect our intellectual property rights through a variety of methods, including, but not limited to, applying for and obtaining trademark protection in the U.S., Canada and other

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countries throughout the world in which our business operates. We also rely on trade secret laws, in addition to confidentiality agreements with vendors, employees, consultants and others who have access to our proprietary information. While we intend to vigorously protect our trademarks against infringement, we may not be successful. In addition, the laws of certain foreign countries may not protect our intellectual property rights to the same extent as the laws of the U.S. The costs required to protect our intellectual property rights and trademarks are expected to continue to be substantial.

Furthermore, the industry in which we operate is characterized by the need for a large number of copyrights, trade secrets and trademarks and by frequent litigation based on allegations of infringement or other violations of intellectual property rights. A third-party may at any time assert our products violate such party’s intellectual property rights. Successful intellectual property claims against us could result in significant financial liabilities and/or prevent us from selling certain of our products. In addition, the resolution of infringement claims may require us to redesign our products, to obtain licenses to use intellectual property belonging to third parties, which may not be attainable on reasonable terms, or to cease using the intellectual property altogether.

We may be adversely affected by any disruption in our information technology systems.

Our operations are dependent upon our information technology systems, which encompass all of our major business functions. A substantial disruption in our information technology systems for any prolonged time period (arising from, for example, system capacity limits from unexpected increases in our volume of business, outages or delays in our service) could result in delays in receiving inventory and supplies or filling customer orders and adversely affect our customer service and relationships. In addition, our information technology systems may be vulnerable to damage or interruption from circumstances beyond our control, including, without limitation, fire, natural disasters, power outages, systems disruptions, system conversions, security breaches, cyberattacks, phishing attacks, viruses and/or human error. In any such event, we could be required to make a significant investment to fix or replace our information technology systems, and we could experience interruptions in our ability to service customers. Such delays, problems or costs may have a material adverse effect on our business, financial condition and results of operations.

We continuously need to improve and upgrade our systems and infrastructure while maintaining their reliability and integrity. The expansion of our systems and infrastructure will require us to commit substantial financial, operational and technical resources before the volume of our business increases, with no assurance the volume of business will increase. The development and implementation of new systems and any other future upgrades to our systems and information technology may require significant costs and divert our management’s attention and other resources from our core business. There are also no assurances these new systems and upgrades will provide us with the anticipated benefits and efficiencies. Many of our systems are proprietary, and as a result our options are limited in seeking third-party help with the operation and upgrade of those systems. There can be no assurance the time and resources our management will need to devote to operations and upgrades, any delays due to the installation of any upgrade (and customer issues therewith), any resulting service outages, or the impact on the reliability of our data from any upgrade or any legacy system, will not have a material adverse effect on our business, financial condition, control environment or results of operations.

Unauthorized access to confidential information and data on our information technology systems and security and data breaches could materially adversely affect our business, financial condition and operating results.

As part of our operations, we receive and maintain information about our customers, employees and other third parties. We have physical, technical and procedural safeguards in place that are designed to protect information and protect against security and data breaches as well as fraudulent transactions and other activities. Despite these safeguards and our other security processes and protections, we cannot be assured that all of our systems and processes are free from vulnerability to security breaches (through cyber-attacks, which are evolving and becoming increasingly sophisticated, physical breach or other means) or inadvertent data disclosure by third parties or us.

A significant data security breach, including misappropriation of our customers’ or employees’ confidential information, could result in significant costs to us, which may include, among others, potential liabilities to payment card networks for reimbursements of credit card fraud and card reissuance costs, including fines and penalties, potential liabilities from governmental or third-party investigations, proceedings or litigation, legal, forensic and consulting fees and expenses, costs and diversion of management attention required for investigation and remediation actions, and the negative impact on our reputation and loss of confidence of our customers, suppliers

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and others, any of which could have a material adverse impact on our business, financial condition and operating results.

Further, we are subject to an evolving body of federal, state and non-U.S. laws, rules, regulations, guidelines and principles regarding data privacy and security. Several governments, including the EU, have regulations dealing with the collection and use of personal information obtained from their citizens, and regulators globally are also imposing greater monetary fines for privacy violations. As of May 2018, the European privacy regulation General Data Protection Regulation (“GDPR”) went into effect, strengthening and expanding the rules pertaining to how organizations are required to handle the personal data of individuals located in the EU at the time the data is collected. GDPR establishes new requirements regarding the handling of personal data, and non-compliance with the GDPR may result in significant monetary penalty. In addition, the State of California recently enacted a data privacy law applicable to entities serving or employing California residents (the “CCPA”) that required compliance by January 2020. Any potential inability to comply with such laws, rules, regulations, guidelines and principles or to quickly adapt our practices to reflect them as they develop, could potentially subject us  to significant fines, damages, liabilities and reputational harm, which could have a material adverse effect on our business, prospects, results of operations, financial condition and cash flows.

In response to prior data security incidents, we have taken and are continuing to take actions to further strengthen the security of our information technology systems, including adopting payment terminals with end-to-end encryption technology in order to enhance the security of our credit card payment systems. Nevertheless, there can be no assurance our security upgrades will be effective, we will not suffer a similar criminal attack in the future, unauthorized parties will not gain access to confidential information, or any such incident will be discovered promptly. In particular, we understand that the techniques used by criminals to obtain unauthorized access to sensitive data change frequently and often are not recognized until launched against a target; accordingly, we may be unable to anticipate these techniques or implement adequate preventative measures. The failure to promptly detect, determine the extent of and appropriately respond to a significant data security breach could have a material adverse impact on our business, financial condition and operating results.

General Economic, Market and Foreign Risks

The political, social and economic conditions in the geographies we serve may affect consumer purchases of discretionary items such as beauty products and salon services, which could have a material adverse effect on our business, financial condition and results of operations.

Our results of operations may be materially affected by conditions in the global capital markets and the economy and regulatory environment generally, both in the U.S. and internationally. Concerns over the COVID-19 pandemic and future pandemics, inflation, employment, tax laws, energy costs, geopolitical issues, uncertainty with respect to elections, terrorism, civil unrest, the availability and cost of credit, the mortgage market, sovereign and private banking systems, sovereign deficits and increasing debt burdens and the real estate and other financial markets in the U.S. and Europe have contributed to increased volatility and diminished expectations for the U.S. and certain foreign economies. We appeal to a wide demographic consumer profile and offer an extensive selection of beauty products sold directly to retail consumers and salons and salon professionals. Continued uncertainty in the economy could adversely impact consumer purchases of discretionary items such as beauty products, as well as adversely impact the frequency of salon services performed by professionals using products purchased from us. Factors that could affect consumers’ willingness to make such discretionary purchases include: general business conditions, levels of employment, interest rates, tax rates, the availability of consumer credit and consumer confidence in future economic conditions. As we have experienced and continue to experience with the COVID-19 pandemic, a prolonged economic downturn or acute recession, can adversely affect consumer spending habits and result in lower than expected net sales. The economic climate could also adversely affect our vendors. The occurrence of any of these events could have a material adverse effect on our business, financial condition and results of operations.

The occurrence of natural disasters or acts of violence or terrorism could adversely affect our operations and financial performance.

The occurrence of natural disasters or acts of violence, terrorism or civil unrest could result in physical damage to our properties, the temporary closure of stores or distribution centers, the temporary lack of an adequate work force, the temporary or long-term disruption in the supply of products (or a substantial increase in the cost of those products) from domestic or foreign suppliers, the temporary disruption in the delivery of goods to our distribution centers (or a substantial increase in the cost of those deliveries), the temporary reduction in the availability of

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products in our stores, and/or the temporary reduction in visits to stores by customers. If one or more natural disasters or acts of violence or terrorism were to impact our business, we could, among other things, incur significantly higher costs and longer lead times associated with distributing products. Furthermore, insurance costs associated with our business may rise significantly in the event of a large scale natural disaster or act of violence or terrorism.

Currency exchange rate fluctuations could result in higher costs and decreased margins and earnings.

Many of our products are sold outside of the United States. As a result, we conduct transactions in various currencies, which increase our exposure to fluctuations in foreign currency exchange rates relative to the U.S. dollar. Our international revenues and expenses generally are derived from sales and operations in foreign currencies, and these revenues and expenses could be affected by currency fluctuations, including amounts recorded in foreign currencies and translated into U.S. dollars for consolidated financial reporting. Currency exchange rate fluctuations could also disrupt the business of the independent manufacturers that produce our products by making their purchases of raw materials, as well as transportation and freight, more expensive and more difficult to finance. Foreign currency fluctuations could have an adverse effect on our results of operations and financial condition.

The COVID-19 pandemic has had and may continue to have an adverse effect on our business and results of operations.

In March 2020, the World Health Organization declared COVID-19 a global pandemic, and governmental authorities around the world implemented various measures to reduce the spread of COVID-19, including shelter-in-place and quarantine orders. As a result of COVID-19 and these measures, for part of fiscal year 2020 we temporarily closed all U.S. and Canadian retail and wholesale store fronts to customers and temporarily idled a number of our distribution centers. While our stores have remained open for fiscal year 2021, there is no guarantee that we will not have to close stores in the future as a result of COVID-19 or its variants, or measures designed to reduce the spread of COVID-19, and any such store closures or related business disruptions may have a material and adverse effect on our results of operations.

We have taken and continue to take decisive actions across our businesses to help protect employees, customers, and others in the communities we serve in response to the impact of COVID-19. These actions include increased sanitization and social distancing practices in our stores and remote work arrangements for a significant number of our corporate employees. These actions have the potential to increase our operating costs and decrease consumer traffic in our stores.  

While the COVID-19 pandemic did not have a material impact on our supply chain, it has the potential to have a meaningful impact on our supply chain if the factories that manufacture our products, the distribution centers where we manage our inventory, or the operations of our logistics and other service providers are disrupted, temporarily closed or experience worker shortages. We may also see disruptions or delays in shipments and negative impacts to pricing of certain products as a result of such disruptions.

In addition, the disruption to the global economy and to our business, along with a sustained decline in our stock price, may lead to triggering events that may indicate that the carrying value of certain assets – including inventories, accounts receivables, long-lived assets, intangibles and goodwill – may not be recoverable, which could lead to impairment or other asset write-downs in the future.

Changes in consumer behavior as a result of COVID-19 may materially and adversely affect our business.

Consumer fears about becoming ill with COVID-19 will continue in the near-term and consumer behavior may fundamentally change as a result of COVID-19 in both the near and long term. As a result, traffic in retail stores, including our stores, in the short term has been and in the long term may be materially and adversely affected with more consumers relying on e-commerce to purchase beauty products. Consumer spending may also be negatively impacted by general macroeconomic conditions and consumer confidence, including the impacts of the recession which resulted from the COVID-19 pandemic. All of this could materially and adversely impact sales at our retail stores. While we have accelerated the roll-out of our digital programs in response to the temporary closure of our stores and potential changes in consumer behavior, there is no guarantee we will be successful in growing our e-commerce sales or materially offsetting lower sales at our retail stores. We have expended and plan to continue to expend significant resources to strengthen our digital platforms and we are re-designing our supply chain to focus

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more on e-commerce sales and fulfillment in the future, each of which have resulted in additional unexpected capital expenditures, business disruption and lower margin sales.

A reduction in traffic to, or the closing of, other retailers in shopping areas where our SBS stores are located could significantly reduce our sales and leave us with excess inventory, which could have a material adverse effect on our business, financial condition, profitability, and cash flows.

As a result of our real estate strategy, most of our SBS stores are located in strip shopping centers. These strip shopping centers are occupied by other high traffic retailers such as grocery stores, mass merchants and home improvement centers. As a consequence of most of our SBS stores being located in strip shopping centers, our sales are derived, in part, from the volume of traffic generated by the other high traffic retailers where our stores are located. Customer traffic to these strip shopping centers may be adversely affected by the closing of stores in the strip shopping center, or by a reduction in traffic to such stores resulting from a regional or global economic downturn, an outbreak of flu or other viruses (such as COVID-19), a general downturn in the local area where our SBS store is located, or a decline in the desirability of the shopping environment of a particular strip shopping center. Such a reduction in customer traffic could reduce our sales and leave us with excess inventory, which could have a material adverse effect on our business, financial condition, profitability, and cash flows.

Financial Risks

Our same store sales and quarterly financial performance may fluctuate for a variety of reasons.

Our same store sales and quarterly results of operations have fluctuated in the past and we expect them to continue to fluctuate in the future. A variety of factors affect our same store sales and quarterly financial performance, including:

• changes in our merchandising strategy or mix;

• a portion of a typical new store’s sales (or sales we make over our e-commerce channels) coming from customers who previously shopped at other existing stores;

• the timing and effectiveness of our marketing and promotional activities and those of our competitors;

• the effects of severe weather events or other natural disasters;

• the number of shopping days in a quarter;

• fluctuations in the cost to us of products we sell;

• store closures in response to state or local regulations due to the COVID-19 pandemic or other health concerns; and

• worldwide economic conditions and, in particular, the retail sales environment in the North America and Europe

Accordingly, our results, including same store sales, for any one fiscal quarter are not necessarily indicative of the results to be expected for any other quarter, and may even decrease, which could have a material adverse effect on our business, financial condition and results of operations.

A portion of our indebtedness is subject to floating interest rates.

Borrowings under our ABL facility and the variable portion of our term loan B are at variable rates of interest and expose us to interest rate risk. If interest rates were to increase, our debt service obligations on the variable rate indebtedness referred to above would increase even if the principal amount borrowed remained the same, and our net income and cash flows will correspondingly decrease. We are currently party to, and in the future, we may enter into additional, derivative instruments, such as interest rate caps, to reduce our exposure to changes in interest rates. However, we may not maintain derivative instruments with respect to all of our variable rate indebtedness, and any instruments we enter into may not fully mitigate our interest rate risk.

In addition, amounts drawn under our ABL facility and the variable portion of our term loan B may bear interest rates in relation to the London Interbank Offered Rate (“LIBOR”). It is unclear if LIBOR will cease to exist at the

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end of 2021, when it is intended to be phased out, or if new methods of calculating LIBOR will be established such that it continues to exist after 2021. While both the ABL facility and the variable portion of our term loan B contain “fallback” provisions providing for alternative rate calculations in the event LIBOR is unavailable, these “fallback” provisions may not adequately address the actual changes to LIBOR or successor rates.  

We have substantial debt and may incur substantial additional debt, which could adversely affect our financial health, our ability to obtain financing in the future and our ability to react to changes in our business.

As of September 30, 2021, certain of our subsidiaries, including Sally Holdings LLC, which we refer to as Sally Holdings, had an aggregate principal amount of approximately $1.4 billion of outstanding debt, including capital lease obligations.

Our substantial debt could have significant consequences. For example, it could:

• make it more difficult for us to satisfy our obligations to our lenders, resulting in possible defaults on and acceleration of such indebtedness;

• limit our ability to obtain additional financing for working capital, capital expenditures, acquisitions, debt service requirements or general corporate purposes;

• require us to dedicate a substantial portion of our cash flow from operations to the payment of principal and interest on our indebtedness, thereby reducing the availability of such cash flows to fund working capital, capital expenditures, share repurchases and other general corporate purposes;

• restrict the ability of our subsidiaries to pay dividends or otherwise transfer assets to us, which could limit our ability to conduct repurchases of our own equity securities or pay dividends to our stockholders, thereby limiting our ability to enhance stockholder value through such transactions;

• increase our vulnerability to general adverse economic and industry conditions, including interest rate fluctuations (because a portion of our borrowings are at variable rates of interest), including borrowings under our $500 million asset-based senior secured loan facility, which we refer to as the “ABL facility” and a portion of our term loan B;

• place us at a competitive disadvantage compared to our competitors with proportionately less debt or comparable debt at more favorable interest rates and that, as a result, may be better positioned to withstand economic downturns;

• require us to comply with restrictive covenants that may restrict our ability to, among other things, pay dividends, conduct share repurchases, make acquisitions, dispose of assets or prepay debt;

• limit our ability to refinance indebtedness or cause the associated costs of such refinancing to increase; and

• limit our flexibility to adjust to changing market conditions and ability to withstand competitive pressures, or prevent us from carrying out capital spending that is necessary or important to our growth strategy and efforts to improve operating margins or our business.

Any of the foregoing impacts of our substantial indebtedness could have a material adverse effect on our business, financial condition and results of operations.

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Each of our ABL facility, institutional term loan and senior notes contain certain covenants and restrictions that we are required to comply with. Our ability to comply with these covenants and restrictions may be affected by economic, financial and industry conditions beyond our control. The breach of any of these covenants and restrictions could result in a default under either the ABL facility, the institutional term loan or the indentures that would permit the applicable lenders or senior note holders, as the case may be, to declare all amounts outstanding thereunder to be due and payable, together with accrued and unpaid interest. If we are unable to repay debt, lenders having secured obligations, such as the lenders under the ABL facility, could proceed against the collateral securing the debt. In any such case, our subsidiaries may be unable to borrow under the ABL facility and may not be able to repay the amounts due under the senior notes and the institutional term loan. This could have serious consequences to our financial condition and results of operations and could cause us to become bankrupt or insolvent.

In addition, we and our subsidiaries may incur substantial additional indebtedness in the future. As of September 30, 2021, our ABL facility provided us commitments for additional borrowings of up to approximately $468.5 million, subject to borrowing base limitations, outstanding letters of credit and limitations on cash hoarding above certain balances, once utilized. If new debt is added to our current debt levels, the related risks we face would increase, and we may not be able to meet all our debt obligations.

ITEM 1B. UNRESOLVED STAFF COMMENTS

Not applicable.

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ITEM 2. PROPERTIES

Substantially all of our stores and a number of our warehouse and remote office locations are leased while our corporate headquarters in Denton, Texas and three warehouses/distribution centers are owned. The average store lease is for a term of five years with customary renewal options. The following table provides the number of stores per state in the U.S. and certain international locations, as of September 30, 2021:

	SBS				BSG
Location	Company- Operated		Franchise		Company- Operated		Franchise
United States (including Puerto Rico)
Alabama		46		—		12		2
Alaska		4		—		3		—
Arizona		81		—		34		4
Arkansas		27		—		10		—
California		267		—		156		—
Colorado		54		—		18		—
Connecticut		28		—		24		—
Delaware		6		—		2		—
Florida		205		—		77		2
Georgia		89		—		27		2
Hawaii		7		—		5		—
Idaho		14		—		11		—
Illinois		94		—		51		—
Indiana		58		—		32		—
Iowa		25		—		13		—
Kansas		22		—		11		—
Kentucky		42		—		21		—
Louisiana		45		—		—		16
Maine		7		—		4		—
Maryland		38		—		22		—
Massachusetts		46		—		26		—
Michigan		70		—		35		—
Minnesota		39		—		20		—
Mississippi		29		—		2		6
Missouri		51		—		19		—
Montana		8		—		7		—
Nebraska		19		—		8		—
Nevada		34		—		14		—
New Hampshire		17		—		8		—
New Jersey		49		—		17		—
New Mexico		26		—		4		3
New York		88		—		50		—
North Carolina		101		—		40		—
North Dakota		4		—		6		—
Ohio		118		—		58		—
Oklahoma		45		—		3		5
Oregon		32		—		13		—
Pennsylvania		88		—		57		—
Puerto Rico		37		—		2		—
Rhode Island		9		—		4		—
South Carolina		43		—		13		—
South Dakota		6		—		4		—
Tennessee		70		—		30		—

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Texas	294	—	7	92
Utah	33	—	21	—
Vermont	2	—	1	—
Virginia	65	—	33	—
Washington	50	—	30	—
West Virginia	14	—	7	—
Wisconsin	35	—	26	—
Wyoming	4	—	2	—
Total United States (including Puerto Rico)	2,685	—	1,100	132
International:
United Kingdom	243	1	—	—
Mexico	235	—	—	—
Canada	132	—	130	—
France	75	—	—	—
Belgium	50	1	—	—
Chile	35	—	—	—
Netherlands	29	—	—	—
Spain	24	—	—	—
Other	39	—	—	—
Total International	862	2	130	—
Total Store Count	3,547	2	1,230	132

The following table provides locations for our significant offices and warehouses and our corporate headquarters, as of September 30, 2021:

Location	Type of Facility	Sq. Feet		Business Segment
Company-Owned Properties:
Denton, Texas	Corporate Headquarters		200,000	N/A
Reno, Nevada	Warehouse		253,000	SBS
Columbus, Ohio	Warehouse		246,000	SBS
Jacksonville, Florida	Warehouse		237,000	SBS
Leased Properties:
Fort Worth, Texas	Warehouse		494,000	SBS & BSG
Greenville, Ohio	Warehouse		246,000	BSG
Fresno, California	Warehouse		200,000	BSG
Blackburn, Lancashire, England	Warehouse		195,000	SBS
Spartanburg, South Carolina	Warehouse		190,000	BSG
Pottsville, Pennsylvania	Warehouse		140,000	BSG
Clackamas, Oregon	Warehouse		104,000	BSG
Ghent, Belgium	Office, Warehouse		94,000	SBS
Ronse, Belgium	Office, Warehouse		91,000	SBS
Guadalupe, Nuevo Leon, Mexico	Warehouse		78,000	SBS
Ghent, Belgium	Warehouse		67,000	SBS
Calgary, Alberta, Canada	Warehouse		62,000	BSG
Mississauga, Ontario, Canada	Warehouse		60,000	BSG
Saint-Jerome, Quebec, Canada	Warehouse		52,000	BSG

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ITEM 3. LEGAL PROCEEDINGS

We are involved, from time to time, in various claims and lawsuits incidental to the conduct of our business in the ordinary course. We carry insurance coverage in such amounts in excess of our self-insured retention as we believe to be reasonable under the circumstances and may or may not cover any or all of our liabilities in respect of these matters. We do not believe the ultimate resolution of these matters will have a material adverse impact on our consolidated financial position, cash flows or results of operations.

We are subject to a number of U.S., federal, state and local laws and regulations, as well as the laws and regulations applicable in each foreign country or jurisdiction in which we do business. These laws and regulations govern, among other things, the composition, packaging, labeling and safety of the products we sell, the methods we use to sell these products and the methods we use to import these products. We believe we are in material compliance with such laws and regulations, although no assurance can be provided that this will remain true going forward.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable

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PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Market for the Registrant’s Common Equity

Market Information

Our common stock is listed on the New York Stock Exchange under the symbol “SBH.”

Holders

As of November 12, 2021, there were 558 stockholders of record of our common stock.

Dividends

We have not declared or paid dividends at any time during the two fiscal years prior to the date of this Annual Report. We currently anticipate we will retain future earnings to support investments in our business, to repay outstanding debt or to return capital to shareholders through share repurchases. Any determination to pay dividends will be made at the discretion of our Board of Directors and will depend on our financial condition, results of operations, contractual restrictions, cash requirements and other factors our Board of Directors deem relevant.  Furthermore, as a holding company we rely on cash from our subsidiaries to pay dividends. The terms of our debt agreements and instruments significantly restrict the ability of our subsidiaries to make certain restricted payments to us and our ability to pay dividends. Additionally, we and our subsidiaries may incur substantial additional indebtedness in the future that may severely restrict or prohibit our subsidiaries from making distributions, paying dividends or making loans to us.  

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Performance Graph

The following performance graph and related information shall not be deemed “filed” with the Securities and Exchange Commission, nor shall such information be incorporated by reference into any future filing under the Securities Act of 1933 or Securities Exchange Act of 1934, each as amended, except to the extent that we specifically incorporate it by reference into such filing.

The following graph illustrates the five-year comparative total return among Sally Beauty Holdings, Inc., the S&P 500 Index (“S&P 500”) and the Dow Jones U.S. Specialty Retailers Index (“DJ US Specialty Retailers”) assuming $100 was invested on September 30, 2016, and dividends, if any, were reinvested. The DJ US Specialty Retailers is a non-managed index and provides a comprehensive view of issuers, including our common stock, that are primarily in the U.S. retail sector.

Fiscal year ended	September 30, 2016		September 30, 2017		September 30, 2018		September 30, 2019		September 30, 2020		September 30, 2021
Sally Beauty Holdings, Inc.	$	100.00	$	76.25	$	71.61	$	57.98	$	33.84	$	65.62
S&P 500		100.00		118.61		139.85		145.80		167.89		218.27
DJ US Specialty Retailers		100.00		112.87		168.79		159.87		229.44		290.58

ITEM 6. [RESERVED]

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ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following section discusses management’s view of Sally Beauty’s financial condition and results of operations for fiscal year 2021 compared to fiscal year 2020. See Item 7. “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Part II of our Annual Report on Form 10-K for the fiscal year ended September 30, 2020, for a discussion of the financial condition and results of operations for fiscal year 2020 compared to fiscal year 2019. This section should be read in conjunction with the audited consolidated financial statements of Sally Beauty and the related notes included elsewhere in this Annual Report. This Management’s Discussion and Analysis of Financial Condition and Results of Operations section may contain forward-looking statements. See “Cautionary Notice Regarding Forward-Looking Statements” and “Risk Factors” for a discussion of the uncertainties, risks and assumptions associated with these forward-looking statements that could cause results to differ materially from those reflected in such forward-looking statements.

Highlights of the Fiscal Year Ended September 30, 2021:

• Consolidated net sales for the fiscal year increased $360.7 million, or 10.3%, to $3,875.0 million and included a positive impact from changes in foreign currency exchange rates of $32.9 million, or 0.9% of consolidated net sales;

• Consolidated same store sales for the fiscal year increased 10.2%, compared to the prior fiscal year;

• Consolidated gross profit increased by $237.7 million, or 13.9%, to $1,953.3 million. Gross margin increased 160 basis points to 50.4% compared to the prior fiscal year;

• Consolidated operating earnings for the fiscal year increased $159.7 million, or 61.7%, to $418.4 million. Operating margin increased 340 basis points to 10.8% compared to the prior fiscal year;

• Consolidated net earnings for the fiscal year increased $126.6 million, or 111.8%, to $239.9 million;

• Diluted earnings per share for the fiscal year were $2.10 compared to $0.99 for the prior fiscal year;

• Cash provided by operations was $381.9 million for the fiscal year compared to $426.9 million for the prior fiscal year;

Impact of COVID-19 on Our Business and Business Strategy Update

COVID-19 restrictions on our global store operations continued to ease over the fiscal year. However, due to the continued uncertainty over the duration and severity of the economic and operational impacts of COVID-19, the adverse impact of the pandemic will likely continue into fiscal year 2022 and possibly beyond, and it may be material.

Furthermore, we made substantial progress against our key business initiatives, which includes leveraging and optimizing our elevated digital capabilities, growing our customer engagement and loyalty, and implementing the final steps in our successful transformation journey.

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Results of Operations

Key Operating Metrics

The following table sets forth, for the periods indicated, information concerning key measures we rely on to assess our operating performance (dollars in thousands):

							2021 vs 2020
	Fiscal Year Ended September 30,						Amount			%
	2021			2020			Change			Change
Net sales:
SBS	$	2,278,382		$	2,080,703		$	197,679			9.5	%
BSG		1,596,615			1,433,627			162,988			11.4	%
Consolidated	$	3,874,997		$	3,514,330		$	360,667			10.3	%
Gross profit:
SBS	$	1,318,473		$	1,132,436		$	186,037			16.4	%
BSG		634,861			583,158			51,703			8.9	%
Consolidated	$	1,953,334		$	1,715,594		$	237,740			13.9	%
Segment gross margin:
SBS		57.9	%		54.4	%		350		bps
BSG		39.8	%		40.7	%		(90	)	bps
Consolidated		50.4	%		48.8	%		160		bps
Net earnings:
Segment operating earnings:
SBS	$	417,658		$	237,588		$	180,070			75.8	%
BSG		205,078			194,206			10,872			5.6	%
Segment operating earnings		622,736			431,794			190,942			44.2	%
Unallocated expenses and restructuring (a) (b)		204,293			173,034			31,259			18.1	%
Consolidated operating earnings		418,443			258,760			159,683			61.7	%
Interest expense		93,509			98,793			(5,284	)		(5.3	)%
Earnings before provision for income taxes		324,934			159,967			164,967			103.1	%
Provision for income taxes		85,076			46,722			38,354			82.1	%
Net earnings	$	239,858		$	113,245		$	126,613			111.8	%
Number of stores at end-of-period (including franchises):
SBS		3,549			3,653			(104	)		(2.8	)%
BSG		1,362			1,385			(23	)		(1.7	)%
Consolidated		4,911			5,038			(127	)		(2.5	)%
Same store sales growth (decline)
SBS		9.7	%		(8.1	)%		1,780		bps
BSG		11.0	%		(8.3	)%		1,930		bps
Consolidated		10.2	%		(8.1	)%		1,830		bps

(a) Unallocated expenses represent certain corporate costs (such as payroll, share-based compensation, employee benefits and travel expense for corporate staff, certain professional fees and corporate governance expenses) that have not been charged to our segments and are included in selling, general and administrative expenses in our consolidated statements of earnings.

(b) Restructuring relates to Project Surge and our Transformation Plan.

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The Fiscal Year Ended September 30, 2021 compared to the Fiscal Year Ended September 30, 2020

Net Sales

SBS.  The increase in net sales for SBS was primarily driven by the following (in thousands):

Same store sales	$	193,101
Stores outside same store sales		(14,487	)
Other (a)		(7,354	)
Foreign currency exchange		26,419
Total	$	197,679

(a) Other consists of non-store sales, which include catalog and internet sales of our Sinelco Group subsidiaries.

The increase in SBS net sales was attributable to improving consumer confidence in the U.S. and the easing of COVID-19 restrictions across international territories compared to the negative impact COVID-19 had on operations in fiscal year 2020, which included the temporary closure of customer-facing store operations during part of the year. Additionally, SBS experienced an increase in its average unit prices as a result of a reduction in promotional activity and increased sales of higher-priced products. SBS total unit volume was slightly down due to fewer units sold in the styling tools and salon supplies and accessories categories, partially offset by growth in our core hair color category.

BSG.  The increase in net sales for BSG was driven by the following (in thousands):

Same store sales	$	107,158
Distributor sales consultants		20,412
Sales to franchisees		16,911
Stores outside same store sales		11,994
Foreign currency exchange		6,513
Total	$	162,988

The increase in BSG net sales was attributable to the easing of COVID-19 restrictions in the U.S. and Canadian fiscal year 2021, including the reopening of salons in parts of California and Canada compared to the negative impact COVID-19 had on operations in fiscal year 2020, which included the temporary closure of customer-facing store operations during part of the year. Additionally, BSG had higher unit volume and an increase in average unit prices. The higher unit volume was primarily due to the impact of reopening of customer-facing store operations in the U.S. and Canada. The increase in the average unit price was driven primarily by category mix shift and lower promotional activity.

Gross Profit

SBS.  SBS’s gross profit increased as a result of increased net sales and a higher gross margin. SBS’s higher gross margin was primarily a result of fewer promotions and the write down of inventory that occurred in the prior year resulting from aggressive inventory clearance actions.

BSG.  BSG’s gross profit increased as a result of higher net sales, partially offset by a lower gross margin. BSG’s gross margin decreased primarily as a result of sales mix shift towards large volume/lower margin full service customers, which have rebounded from the prior year’s impact from COVID-19 disruptions.

Selling, General and Administrative Expenses

SBS.  SBS’s selling, general and administrative expenses increased $6.0 million, or 0.7%. This increase was driven by higher compensation and compensation-related expense of $42.0 million, primarily as a result of the reemployment of a significant number of employees that were furloughed in the prior year and an increase in bonus expenses as a result of improved operating result. This increase was partially offset by lower delivery expense of $22.6 million due to lower e-commerce volume as stores reopened, lower supplies expense of $6.4 million primarily from a decrease in personal protective equipment purchases, lower advertising expenses of $3.5 million and fewer implementation costs in connection with our private label rewards credit card of $3.3 million.

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BSG.  BSG’s selling, general and administrative expenses increased $40.8 million, or 10.5%. This increase reflects higher compensation and compensation-related expense of $18.8 million, primarily as a result of the reemployment of a significant number of employees that were furloughed in the prior year. Additionally, this increase was driven by incremental expenses associated with prior year acquisitions and rent expense of $6.2 million, due to rent abatements in the prior year.

Unallocated.   Unallocated selling, general and administrative expenses, which represent certain corporate costs that have not been charged to our reporting segments, increased $40.7 million, or 25.6%. This increase was primarily due to higher compensation and compensation-related expenses of $35.3 million, primarily as a result of the reemployment of a significant number of employees that were furloughed in the prior year and an increase in bonus expenses as a result of improved operating result. Additionally, COVID-19 expense was higher in the current year driven by expenses from the donation of personal protective equipment.

Restructuring

For fiscal years 2021 and 2020, we incurred restructuring charges in connection with Project Surge and the Transformation Plan. As of the end of fiscal year 2021, these restructuring plans have been substantially completed.

Interest Expense

Interest expense was lower due to the impact of the repayments of our term loan B fixed tranche in January 2021 of $9.9 million and the senior notes due 2023 in April 2021 of $5.4 million, partially offset by the incremental interest on the senior notes issued in April 2020 of $14.8 million and incremental debt extinguishment costs of $4.1 million. Additionally, the lower outstanding principal balance on our ABL facility resulted in lower interest expense of $5.4 million and the lower interest rates on our term loan B variable tranche of $4.1 million.

Provision for Income Taxes

For fiscal year 2021 and 2020, our effective tax rate was 26.2% and 29.2%, respectively. The decrease in the effective tax rate was primarily due to greater losses in the prior year from foreign subsidiaries for which a tax benefit could not be recognized and the establishment of a valuation allowance in a foreign subsidiary in the prior year. See Note 15, Income Tax, for more information on our effective tax rate.

Our effective tax rate may fluctuate on a quarterly and/or annual basis due to various factors, including but not limited to, total earnings and the mix of earnings by jurisdiction, new tax laws, as well as changes in valuation allowances and uncertain tax positions.

Liquidity and Capital Resources

At September 30, 2021, cash and cash equivalents were $401.0 million. Based upon the current level of operations and anticipated growth, we anticipate existing cash balances (excluding certain amounts permanently invested in connection with foreign operations), funds expected to be generated by operations and funds available under the ABL facility will be sufficient to fund working capital requirements, potential acquisitions, finance anticipated capital expenditures, including information technology upgrades and store remodels and debt repayments over the next 12 months.

Working capital (current assets less current liabilities) decreased $151.0 million to $718.7 million at September 30, 2021, compared to $869.7 million at September 30, 2020, resulting primarily from the decrease in our cash and cash equivalents and the increases in accounts payable and accrued liabilities, partially offset by an increase in inventory. The increase in inventory and accounts payable is a result of improving COVID-19 conditions. The ratio of current assets to current liabilities was 2.08 to 1.00 at September 30, 2021, compared to 2.54 to 1.00 at September 30, 2020.

We utilize our ABL facility for the issuance of letters of credit, for certain working capital and liquidity needs and to manage normal fluctuations in our operational cash flow. In that regard, we may from time to time draw funds under the ABL facility for general corporate purposes including funding of capital expenditures, acquisitions, interest payments due on our indebtedness, paying down other debt and opportunistic share repurchases. During the fiscal year ended September 30, 2021, we did not borrow on our ABL facility. The amounts drawn are generally paid down with cash provided by our operating activities. As of September 30, 2021, we had $468.5 million available for borrowings under the ABL facility, subject to borrowing base limitations and outstanding letters of credit of $18.3 million.

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Share Repurchase Programs

During the fiscal year 2021, we did not repurchase any of our common stock. During the fiscal years 2020 and 2019, we repurchased and subsequently retired approximately 4.7 million shares and 3.6 million shares, respectively, of our common stock under a share repurchase program a cost of $61.4 million and $46.6 million, respectively. We funded these share repurchases with cash from operations and borrowings under the ABL facility. As of September 30, 2021, we had approximately $726.1 million of additional share repurchase authorization remaining under our Share Repurchase Program. In July 2021, the Board approved a term extension of the program through September 30, 2025.

Historical Cash Flows

For the fiscal years 2021, 2020 and 2019, our primary sources of cash have been funds provided by operating activities and, when necessary, borrowings under our ABL facility, as appropriate. The primary non-operating uses of cash during the past three years were for share repurchases, debt service and capital expenditures.

The following table shows our sources and uses of cash for the periods presented (in thousands):

	Fiscal Year Ended September 30,
	2021			2020			Change
Net cash provided by operating activities	$	381,860		$	426,889		$	(45,029	)
Net cash used by investing activities		(76,019	)		(123,775	)		47,756
Net cash (used) provided by financing activities		(419,968	)		139,761			(559,729	)
Effect of foreign currency exchange rate changes on cash and cash equivalents		935			(219	)		1,154
Net (decrease) increase in cash and cash equivalents	$	(113,192	)	$	442,656		$	(555,848	)

Net Cash Provided by Operating Activities

Net cash provided by operating activities decreased for fiscal year 2021, compared to fiscal year 2020, primarily due to increased inventory as a result of restocking to new levels of demand and an increase in vendor co-op receivables driven by the increase in net sales. These were partially offset by higher net income for the fiscal year and an increase in accounts payable resulting from the increased inventory purchases.

Net Cash Used by Investing Activities

Net cash used by investing activities was lower for fiscal year 2021, compared to fiscal year 2020, primarily due to our focus on reduced capital expenditures and the impact of opening our North Texas warehouse in the prior fiscal year.

Net Cash (Used) Provided by Financing Activities

For fiscal year 2021, we had a concerted effort to reduce our outstanding debt as conditions around COVID-19 improved. As a result, we repaid our term loan B fixed tranche, senior notes due 2023 and a portion of the term loan B variable tranche. For fiscal year 2020, our focus was on maintaining cash flexibility and liquidity needs as a result of COVID-19 and issued $300.0 million in senior notes.

Long-Term Debt

At September 30, 2021, we have $1,393.0 million in outstanding principal under a term loan B and senior notes, not including capital leases, unamortized debt issuance costs or debt discounts, in the aggregate, of $11.6 million. There were no outstanding balances under the ABL facility at September 30, 2021. See Note 12 of the Notes to Consolidated Financial Statements in Item 8 contained in this Annual Report for additional information about our debt.

We are currently in compliance with the agreements and instruments governing our debt, including our financial covenants.

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Guarantor Financial Information

We are providing the following information in compliance with Rule 13-01 of Regulation S-X for guaranteed issued securities that have been registered under such regulation. Currently, our issued securities consist of the 5.625% Senior Notes due 2025. This debt instrument was issued by our wholly-owned subsidiaries, Sally Holdings LLC and Sally Capital Inc. (the “Issuers”), under a shelf registration statement.

The notes are unsecured debt instruments guaranteed by us and certain of our wholly-owned domestic subsidiaries (together, the “Guarantors”) and have certain restrictions on the ability to pay restrictive payments to Sally Beauty. The guarantees are joint and several, and full and unconditional. Certain other subsidiaries, including our foreign subsidiaries, do not serve as guarantors.

The following summarized consolidating financial information represents financial information for the Issuers and the Guarantors on a combined basis. All transactions and intercompany balances between these combined entities has been eliminated.

The following table presents the summarized balance sheets information for the Issuers and the Guarantors as of September 30, 2021 and 2020 (in thousands):

	September 30, 2021		September 30, 2020
Inventory	$	662,802	$	615,092
Intercompany receivable	$	67,337	$	75,892
Current assets	$	1,069,266	$	1,166,250
Total assets	$	2,198,990	$	2,281,896
Current liabilities	$	422,137	$	325,380
Total liabilities	$	2,343,946	$	2,657,033

The following table presents the summarized statement of income information for fiscal year 2021 (in thousands):

Net sales	$	3,188,839
Gross profit	$	1,624,019
Earnings before provision for income taxes	$	275,907
Net Earnings	$	205,886

Capital Requirements

During fiscal year ended 2021, we had total capital expenditures of approximately $84.1 million, excluding amounts paid in connection with the prior year, primarily in connection with information technology projects, new store openings and store maintenance.

Contractual Obligations

The following table summarizes our contractual obligations at September 30, 2021 (in thousands):

	Payments Due by Period
	Less than 1 year		1-3 years		3-5 years		More than 5 years		Total
Long-term debt obligations, including interest(a)	$	74,358	$	561,712	$	1,047,600	$	—	$	1,683,670
Obligations under operating leases(b)		173,990		234,845		117,896		100,415		627,146
Purchase obligations(c)		4,387		5,730		—		—		10,117
Other long-term obligations(d)(e)		17,770		19,106		5,161		882		42,919
Total	$	270,505	$	821,393	$	1,170,657	$	101,297	$	2,363,852

(a) Long-term debt obligations include obligations under capital leases and future interest payments on our debt outstanding as of September 30, 2021. The amounts shown above do not include unamortized discount or deferred debt issuance costs reflected in our consolidated balance sheets since those amounts do not represent contractual obligations.

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(b) The amounts reported for operating leases do not include common area maintenance (CAM), property taxes or other executory costs. The amounts shown above do not include immaterial contingent liabilities for operating leases for which we are liable in the event of default by a franchisee.

(c) Purchase obligations reflect legally binding non-cancellable agreements that are entered into by us to purchase goods or services, that specify minimum quantities to be purchased and with fixed or variable price provisions. Amounts shown do not reflect open purchase orders, mainly for merchandise, to be fulfilled within one year, which are generally cancellable or contracts that tend to be reoccurring in nature and similar in amount year over year.

(d) Other long-term obligations, including current portion, principally represent obligations under insurance and self-insurance programs and deferral of social security taxes in connection with the Coronavirus Aid, Relief, and Economic Security Act. These obligations are included in accrued liabilities and other liabilities, as appropriate, in our consolidated balance sheets.

(e) The table above does not include an estimated $2.1 million of unrecognized tax benefits due to uncertainty regarding the realization and timing of the related future cash flows, if any.

The information contained in the table above with regards to our long-term debt obligations is based on the current terms of such debt obligations and does not reflect any assumptions about our ability or intent to refinance any of our debt either on or before their maturity. In the event we refinance some or all of debt either on or before their maturity, actual payments for some of the periods shown may differ materially from the amounts reported herein. In addition, other future events, including potential increases in interest rates, could cause actual payments to differ materially from these amounts.  

Off-Balance Sheet Financing Arrangements

At September 30, 2021, we did not have any off-balance sheet financing arrangements other than obligations under letters of credit, as discussed above.

Critical Accounting Estimates

The preparation of our consolidated financial statements in accordance with generally accepted accounting principles in the United States (“GAAP”) requires us to make estimates, judgments and assumptions that affect the reported amounts of assets, liabilities, revenues, expenses and disclosure. Actual results could differ from the estimates and assumptions used, which could have a material impact to financial statements. We believe the following are our most critical accounting estimates that require subjective judgments, estimates and assumptions:

Valuation of Inventory

Our inventory is stated at the lower of weighted average cost or net realizable value. In assessing the net realizable value of inventory, we will adjust the carrying value of inventory for estimated shrinkage, damage and obsolescence using several key factors including estimates of the future demand for our products, historical turn-over rates, the age and sales history of the inventory, and historic as well as anticipated changes in SKUs.

We estimate inventory shrinkage between physical counts and product damage based upon our historical experience. Actual results differing from these estimates could significantly affect our carrying value of inventory and cost of goods sold. Inventory shrinkage, in the aggregate, averaged less than 1.0% of consolidated net sales in fiscal years 2021, 2020 and 2019. A 10% increase or decrease in our estimate of inventory shrinkage and obsolescence reserves at September 30, 2021, would impact net earnings by approximately $3.1 million.

Vendor Rebates and Concessions

We deem cash consideration received from a vendor to be a reduction of the cost of goods sold unless it is in exchange for an asset or service or a reimbursement of a specific, incremental, identifiable cost incurred by us in selling the vendor’s products. The majority of cash consideration we receive is considered to be a reduction of inventory and a subsequent reduction in cost of goods sold as the related products are sold. We consider the facts and circumstances of the various contractual agreements with vendors in order to determine the appropriate classification of amounts received in our consolidated statements of earnings. We record cash consideration expected to be received from vendors in accounts receivables, other at the amount we believe will be collected. These receivables could be significantly affected if the actual amounts subsequently collected differ from our expectations. Historically, adjustments between the amount recorded and the amount collected have not had a material impact to our results of operations.

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Insurance

We retain a substantial portion of the risk related to employee health (primarily in the U.S.), workers’ compensation, general and product liability. However, we maintain stop-loss coverage to limit the exposure related to certain insurance risks. We base our health insurance liability estimate on trends in claim payment history, historical trends in claims incurred but not yet reported, and other components such as expected increases in medical costs, projected premium costs and the number of plan participants. Additionally, we base our estimates for workers’ compensation, general and product liability on an actuarial analysis performed by an independent third-party actuary. We review our insurance liability on a regular basis and adjust our accruals accordingly.

Changes in facts and circumstances may lead to a change in the estimated liability due to revisions of the estimated ultimate costs that affect our liability insurance coverage. Our liabilities could be significantly affected if actual results differ from our expectations or prior actuarial analyses. A 10% increase or decrease in our insurance liabilities at September 30, 2021, would impact net earnings by approximately $1.5 million.

The changes in our insurance liabilities were as follows (in thousands):

	Fiscal Year Ended September 30,
	2021			2020
Balance at beginning of period	$	21,436		$	20,294
Self-insurance expense		61,388			59,963
Payments, net of employee contributions		(62,228	)		(58,821	)
Balance at end of period	$	20,596		$	21,436

Income Taxes

We record income tax provisions in our consolidated financial statements based on an estimate of current income tax liabilities. The development of these provisions requires judgments about tax positions, potential outcomes and timing. If we prevail in tax matters for which provisions have been established or are required to settle matters in excess of established provisions, our effective tax rate for a particular period could be significantly affected.

Additionally, deferred income taxes are recognized for the future tax consequences attributable to differences between our financial statement carrying amounts of assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which temporary differences are estimated to be recovered or settled. We believe it is more-likely-than-not that our results of operations in the future will generate sufficient taxable income to realize our deferred tax assets, net of the valuation allowance currently recorded. We have recorded a valuation allowance to account for uncertainties regarding the recoverability of certain deferred tax assets, primarily foreign loss carryforwards. In the future, if we determine certain deferred tax assets will not be realizable, the related adjustments could significantly affect our effective tax rate at that time. An estimated tax benefit related to an uncertain tax position is recorded in our consolidated financial statements only after determining a more-likely-than-not probability that the uncertain tax position will withstand challenge, if any, from applicable taxing authorities.

Assessment of Long-Lived Assets for Impairment

We review long-lived assets for impairment whenever events or circumstances indicate the carrying amount of an asset may not be fully recoverable based on estimated undiscounted future cash flows. Long-lived assets are reviewed at the lowest level of identifiable cash flows, which is at the store level. In assessing for impairment, we determine the fair value of each individual store by discounting projected future cash flows over the remaining lease term. There are significant estimates and assumptions used to arrive at estimated future cash flows, including local market conditions and growth rates. If the carrying amount of the store asset, which includes the operating lease asset, exceeds the sum of its undiscounted future cash flows, an impairment charge is recognized by the amount by which the carrying amount of the asset exceeds the estimated fair value of the store.

No material impairment losses were recognized in fiscal years 2021 or 2019. For fiscal year 2020, we recognized an impairment loss of $4.1 million, due to the impact of COVID-19.

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Assessment of Goodwill and Intangible Assets for Impairment

We review goodwill and intangible assets for impairment annually, or when events or circumstances indicate it is more-likely-than-not that the value of the asset may be impaired. In assessing these types of assets for impairment, there are significant estimates and assumptions used to determine the fair value, including relevant market and economic conditions, anticipated future revenues and cash flows, royalty rates and discount rates.

When assessing goodwill for impairment, we may perform a qualitative assessment which evaluates macro-economic conditions, current and projected cash flows, and other events or changes in circumstances to determine if a quantitative assessment is necessary. If we need to complete a quantitative assessment, which last occurred in fiscal year 2020 as a result of COVID-19, we use a discounted cash flow model to determine an estimated fair value. If it is determined that the fair value of a reporting unit is less than its carrying value, an impairment charge will be recorded to bring the carrying value down to its fair value. As of the date of our last quantitative impairment test, March 31, 2020, a 10% decrease in either reporting unit’s fair value would not have resulted in an impairment. For fiscal year 2021, we completed a qualitative assessment and determined that while COVID-19 had a macro-economic impact, there were no material impacts to the reporting units to require a quantitative assessment.

Like goodwill, our indefinite-lived intangible assets are tested for impairment by comparing the fair value of each asset to its carrying value. As of September 30, 2021, our indefinite-lived assets were comprised of only trade names. To determine the fair value of each trade name, we use the relief-from-royalty method, which estimates what a third-party would be willing to pay in royalties to receive a benefit from the use of the asset. If it is determined the asset’s fair value is less than its carrying value, then an impairment charge is recorded to reduce the carrying value down to its fair value.  No impairment losses were recognized in fiscal years 2021, 2020 or 2019.

Recent Accounting Pronouncements

See Note 3 of the Notes to Consolidated Financial Statements in Item 8 contained in this Annual Report for information about recent accounting pronouncements.

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ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

As a multinational corporation, we are subject to certain market risks including risks resulting from our exposure to foreign currency fluctuations, changes in interest rates and government actions. We consider a variety of practices to manage these market risks, including, when deemed appropriate, the use of derivative financial instruments. Currently, we do not purchase or hold any derivative instruments for speculative or trading purposes, and are restricted from engaging in, by our debt and credit agreements.

Foreign currency exchange rate risk

We are exposed to potential gains or losses from foreign currency fluctuations affecting net investments in subsidiaries (including intercompany balances not permanently invested) and earnings denominated in foreign currencies, as well as exposure resulting from the purchase of merchandise by certain of our subsidiaries in a currency other than their functional currency and from the sale of products and services among the parent company and subsidiaries with a functional currency different from the parent or among subsidiaries with different functional currencies. Our primary exposures are to changes in exchange rates for the U.S. dollar versus the Euro, the British pound sterling, the Canadian dollar, and the Mexican peso. In addition, we currently have exposure to the currencies of certain countries located in South America and from time to time we may have exposure to changes in the exchange rate for the British pound sterling versus the Euro in connection with the sale of products and services among certain of our European subsidiaries. For each of the fiscal years 2021, 2020 and 2019, less than 20% of our consolidated net sales were made in currencies other than the U.S. dollar.

A 10% increase or decrease in the exchange rates for the U.S. dollar versus the foreign currencies to which we have exposure, would have impacted our consolidated net sales by approximately 1.7% in the fiscal year 2021, and would have impacted our consolidated net assets by approximately 2.0% at September 30, 2021.

As more fully discussed in Note 13 in the Notes to Consolidated Financial Statements included in Item 8 of this Annual Report, we use, from time to time, foreign exchange forward contracts to mitigate exposure to changes in foreign currency exchange rates.

Interest rate risk

We are sensitive to interest rate fluctuations as a result of borrowings under our ABL facility and the variable-rate tranche of our term loan B. At September 30, 2021, there were no borrowings outstanding under the ABL facility and the term loan B had $413.0 million outstanding principal balance under the variable-rate tranche. Based on our September 30, 2021 outstanding floating interest rate debt, a 1.0 percentage point interest rate increase would impact interest expense by $4.1 million.

As more fully discussed in Note 13 in the Notes to Consolidated Financial Statements included in Item 8 of this Annual Report, we use, from time to time, derivative instruments in order to manage risk relating to cash flows and interest rate exposure.

Credit risk

We are exposed to credit risk in connection with certain assets, primarily accounts receivable. We provide credit to customers in the ordinary course of business and perform ongoing credit evaluations. We believe our exposure of credit risk with respect to trade receivables is largely mitigated by our broad customer base and that our allowance for doubtful accounts is sufficient to cover customer credit risks at September 30, 2021.

Our derivative instruments expose us to credit risk in the event of default by a counterparty. We believe such exposure is mitigated by the substantial resources and strong creditworthiness of the counterparties to our derivative instruments at September 30, 2021. In the event a counterparty defaults in its obligation under our derivative instruments, we could incur substantial financial losses. However, at the present time, no such losses are deemed probable.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

See “Index to Financial Statements” which is located on page 47 of this Annual Report.

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ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES

Background.  Attached as exhibits to this Annual Report on Form 10-K are certifications of our Chief Executive Officer (“CEO”) and our Chief Financial Officer (“CFO”), which are required in accordance with Rule 13a-14 of the Exchange Act. This “Controls and Procedures” section includes information concerning the controls and controls evaluation referred to in the certifications. Part II, Item 8 — Financial Statements and Supplementary Data of this Annual Report on Form 10-K sets forth the attestation report of KPMG LLP, our independent registered public accounting firm, regarding its audit of our internal control over financial reporting. This section should be read in conjunction with the certifications and the KPMG attestation report for a more complete understanding of the topics presented.

Controls Evaluation and Related CEO and CFO Certifications.  Our management, with the participation of our CEO and CFO, conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures as of the end of the period covered by this Annual Report. The controls evaluation was conducted by our Disclosure Committee, comprised of senior representatives from our finance, accounting, internal audit, and legal departments under the supervision of our CEO and CFO.

Certifications of our CEO and our CFO, which are required in accordance with Rule 13a-14 of the Exchange Act, are attached as exhibits to this Annual Report. This “Controls and Procedures” section includes the information concerning the controls evaluation referred to in the certifications, and it should be read in conjunction with the certifications for a more complete understanding of the topics presented.

Limitations on the Effectiveness of Controls.  We do not expect our disclosure controls and procedures will prevent all errors and all fraud. A system of controls and procedures, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the system are met. Because of the limitations in all such systems, no evaluation can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. Furthermore, the design of any system of controls and procedures is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions, regardless of how unlikely. Because of these inherent limitations in a cost-effective system of controls and procedures, misstatements or omissions due to error or fraud may occur and not be detected.

Scope of the Controls Evaluation.  The evaluation of our disclosure controls and procedures included a review of their objectives and design, our implementation of the controls and procedures and the effect of the controls and procedures on the information generated for use in this Annual Report. In the course of the evaluation, we sought to identify whether we had any data errors, control problems or acts of fraud and to confirm appropriate corrective action, including process improvements, was being undertaken if needed. This type of evaluation is performed on a quarterly basis so conclusions concerning the effectiveness of our disclosure controls and procedures can be reported in our Quarterly Reports on Form 10-Q and our Annual Reports on Form 10-K. Many of the components of our disclosure controls and procedures are also evaluated by our internal audit department, by our legal department and by personnel in our finance organization. The overall goals of these various evaluation activities are to monitor our disclosure controls and procedures on an ongoing basis, and to maintain them as dynamic systems that change as conditions warrant.

Conclusions regarding Disclosure Controls.  Based on the required evaluation of our disclosure controls and procedures, our CEO and CFO have concluded that, as of September 30, 2021, we maintain disclosure controls and procedures that are effective in providing reasonable assurance that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and such information is accumulated and communicated to our management, including our CEO and CFO, as appropriate to allow timely decisions regarding required disclosure.

Management’s Annual Report on Internal Control over Financial Reporting.  

Management of the Company, including the CEO and CFO, is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rule 13a-15(f) under the Exchange Act. Our internal control

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system was designed to provide reasonable assurance to management and our Board of Directors regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.  

All internal control systems, no matter how well designed, have inherent limitations. A system of internal controls may become inadequate over time because of changes in conditions or deterioration in the degree of compliance with the policies or procedures. Therefore, even those systems determined to be effective can provide only reasonable assurance with respect to financial statement preparation and presentation.  

Management assessed the effectiveness of our internal control over financial reporting as of September 30, 2021 using the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) in Internal Control-Integrated Framework (2013).  Based on this assessment, management has concluded that, as of September 30, 2021, our internal control over financial reporting was effective to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles based on such criteria.  

Report of Independent Registered Public Accounting Firm.  Please refer to KPMG’s Report of Independent Registered Public Accounting Firm on Internal Control over Financial Reporting on page F-1 of the financial statements, which begin on page 47 of this Annual Report.

Changes in Internal Control over Financial Reporting.  During our last fiscal quarter, there have been no changes in our internal control over financial reporting that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

ITEM 9B. OTHER INFORMATION

None.

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PART III

ITEM 10.DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The Board of Directors has adopted: (i) Corporate Governance Guidelines and a (ii) Code of Business Conduct and Ethics that apply to directors, officers and employees. Copies of these documents and the committee charters are available on our website at www.sallybeautyholdings.com and are available in print to any person, without charge, upon written request to our Vice President of Investor Relations. We intend to disclose on our website at www.sallybeautyholdings.com any substantive amendment to, or waiver from, a provision of the Code of Business Conduct and Ethics that applies to these individuals or persons performing similar functions.

The additional information required by Item 10 of this Annual Report on Form 10-K is incorporated herein by reference from our Proxy Statement related to the 2022 Annual Meeting of Stockholders under the headings “Proposal 1 – Election of Directors,” “Executive Officers,” “Corporate Governance, the Board, and Its Committees” and “Report of the Audit Committee.”

ITEM 11.EXECUTIVE COMPENSATION

The information required by Item 11 of this Annual Report on Form 10-K is incorporated herein by reference from our Proxy Statement related to the 2022 Annual Meeting of Stockholders under the headings “Directors’ Compensation and Benefits,” “Narrative Discussion of Director Compensation Table,” “Compensation Discussion and Analysis,” “Compensation Committee Report,” “Executive Compensation” and “Compensation Committee Interlocks and Insider Participation.”

ITEM 12.SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The information required by Item 12 of this Annual Report on Form 10-K is incorporated herein by reference from our Proxy Statement related to the 2022 Annual Meeting of Stockholders under the heading “Beneficial Ownership of Company’s Stock.”

EQUITY COMPENSATION PLAN INFORMATION

The following table gives information as of September 30, 2021, about our common stock that may be issued under all of our existing equity compensation plans:

Plan Category	Number of securities to be issued upon exercise of outstanding options, warrants and rights (1) (a)		Weighted average exercise price of outstanding options, warrants and rights (2) (b)		Number of securities remaining available for future issuance under equity compensation plans (excluding securities reflected in column (a)) (3) (c)
Equity compensation plans    approved by security holders		6,567,580	$	18.46		7,082,919
Equity compensation plans not    approved by security holders	N/A		N/A		N/A
Total		6,567,580	$	18.46		7,082,919

(a) Includes options issued and available for exercise in connection with awards under the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan (the “2019 Plan”) and predecessor share-based compensation plans. The Company currently grants awards only under the 2019 Plan.

(b) Calculation of weighted-average exercise price of outstanding awards includes stock options, but does not include shares of restricted stock or restricted stock units that convert to shares of common stock for no consideration.

(c) Represents shares that are available for issuance pursuant to the 2019 Plan, all of which are available as full value awards.

- 39 -

ITEM 13.CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required by Item 13 of this Annual Report on Form 10-K is incorporated herein by reference from our Proxy Statement related to the 2022 Annual Meeting of Stockholders under the headings “Corporate Governance, the Board, and Its Committees,” “Compensation Committee Interlocks and Insider Participation” and “Related Party Transactions.”

ITEM 14.PRINCIPAL ACCOUNTING FEES AND SERVICES

The information required by Item 14 of this Annual Report on Form 10-K is incorporated herein by reference from our Proxy Statement related to the 2022 Annual Meeting of Stockholders under the heading “Proposal 3 – Ratification of Selection of Auditors.”

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PART IV

ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

Documents filed as part of this Annual Report:

(a)   List of Financial Statements and Financial Statement Schedules

See “Index to Financial Statements” which is located on page 47 of this Annual Report.

(b)   Exhibits

The following exhibits are filed as part of this Annual Report or are incorporated herein by reference:

Exhibit No.	Description
3.1	Third Restated Certificate of Incorporation of Sally Beauty Holdings, Inc., dated January 30, 2014, which is incorporated herein by reference from Exhibit 3.3 to the Company’s Current Report on Form 8-K filed on January 30, 2014
3.2	Amended and Restated Bylaws of Sally Beauty Holdings, Inc., dated April 26, 2017, which is incorporated herein by reference from Exhibit 3.1 to the Company’s Current Report on Form 8-K filed on April 28, 2017
4.1	Amended and Restated Credit Agreement dated July 6, 2017, among the Borrowers, the Guarantors, the Lenders party thereto, the Administrative Agent, the Collateral Agent, the Syndication Agent and the Documentation Agent (as such terms are defined therein), which is incorporated herein by reference from Exhibit 4.2 to the Company’s Current Report on Form 8-K filed on July 6, 2017 †
4.2	Amended and Restated Security Agreement by Sally Holdings LLC, Beauty Systems Group LLC, Sally Beauty Supply LLC, as the domestic borrowers and the other domestic borrowers and domestic guarantors party hereto from time to time and Bank of America, N.A. as collateral agent dated as of July 26, 2013, which is incorporated herein by reference from Exhibit 4.4 to the Company’s Annual Report on Form 10-K filed on November 14, 2013 †
4.3	Amended and Restated General Security Agreement by Beauty Systems Group (Canada), Inc., as the Canadian borrower and Bank of America, N.A., (acting through its Canada branch), as Canadian agent dated as of July 26, 2013, which is incorporated herein by reference from Exhibit 4.5 to the Company’s Annual Report on Form 10-K filed on November 14, 2013 †
4.4	Joinder to Loan Documents, dated as of December 20, 2011, by and among Sally Holdings LLC, Beauty Systems Group LLC, Sally Beauty Supply LLC, Beauty Systems Group (Canada), Inc., SBH Finance B.V., the Guarantors named therein, Sally Beauty Holdings, Inc., Sally Investment Holdings LLC and Bank of America, N.A., as administrative agent and as collateral agent, which is incorporated herein by reference from Exhibit 4.10 to the Company’s Quarterly Report on Form 10-Q filed on February 2, 2012 †
4.5	Joinder to Loan Documents, dated as of May 28, 2015, by and among Sally Holdings LLC, Beauty Systems Group LLC, Sally Beauty Supply LLC, Beauty Systems Group (Canada), Inc., SBH Finance B.V., the Guarantors named therein, Sally Beauty Military Supply LLC, Loxa Beauty LLC and Bank of America, N.A., as administrative agent and as collateral agent, which is incorporated herein by reference from Exhibit 4.1 to the Company’s Quarterly Report on Form 10-Q filed on August 6, 2015 †
4.6	First Amendment to Amended and Restated Credit Agreement dated April 15, 2020 among the Borrowers, the Parent Guarantors, the Administrative Agent, the Syndication Agent, the Documentation Agent, and the Lenders party thereto (as such terms are defined therein), which is incorporated herein by reference from Exhibit 4.1 to the Company’s Current Report on Form 8-K filed on April 16, 2020.
4.7	Indenture, dated as of May 18, 2012, by and among Sally Holdings LLC, Sally Capital Inc., the guarantors listed therein and Wells Fargo Bank, National Association, which is incorporated herein by reference from Exhibit 4.1 to the Company’s Current Report on Form 8-K filed on May 18, 2012

- 41 -

Exhibit No.	Description
4.8	Third Supplemental Indenture, dated as of December 3, 2015, by and among Sally Holdings LLC, Sally Capital Inc., the guarantors listed therein and Wells Fargo Bank, National Association (including the form of Note attached as an exhibit thereto), which is incorporated herein by reference from Exhibit 4.2 to the Company’s Current Report on Form 8-K filed on December 3, 2015
4.9	Credit Agreement dated July 6, 2017, among the Borrowers, the Parent Guarantors, the Administrative Agent, the Syndication Agent, the Documentation Agent, and the Lenders party thereto (as such terms are defined therein), which is incorporated herein by reference from Exhibit 4.1 to the Company’s Current Report on Form 8-K filed on July 6, 2017 †
4.10	Amendment No. 1 dated March 27, 2018, to Credit Agreement dated July 6, 2017, among the Borrowers, the Parent Guarantors, the Administrative Agent, the Syndication Agent, the Documentation Agent, and the Lenders party thereto (as such terms are defined therein), which is incorporated herein by reference from Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q filed on May 3, 2018
4.11	Indenture, dated as of April 24, 2020, by and among Sally Holdings LLC, Sally Capital Inc., the guarantors listed therein and Wells Fargo, National Association, which is incorporated herein by reference from Exhibit 4.1 to the Company’s Current Report on Form 8-K filed on April 27, 2020 †
10.1	Sally Beauty Holdings, Inc. 2007 Omnibus Incentive Plan, which is incorporated herein by reference from Exhibit 4.4 to the Company’s Registration Statement on Form S-8 filed on May 3, 2007
10.2	2007 Form of Restricted Stock Unit Agreement for Independent Directors pursuant to the Sally Beauty Holdings, Inc. 2007 Omnibus Incentive Plan, which is incorporated herein by reference from Exhibit 10.3 to the Company’s Current Report on Form 8-K filed on April 27, 2007
10.3	2009 Form of Restricted Stock Unit Agreement for Independent Directors pursuant to the Sally Beauty Holdings, Inc. 2007 Omnibus Incentive Plan, which is incorporated herein by reference from Exhibit 10.24 to the Company’s Annual Report on Form 10-K filed on November 20, 2008
10.4	Tax Sharing Agreement, dated as of November 16, 2006, made and entered into by and among Sally Beauty Holdings, Inc., Sally Investment Holdings LLC and Sally Holdings LLC, which is incorporated herein by reference from Exhibit 10.14 of the Quarterly Report on Form 10-Q of Sally Holdings LLC and Sally Capital Inc. filed on August 29, 2007
10.5	2010 Form of Restricted Stock Unit Agreement for Independent Directors pursuant to the Sally Beauty Holdings, Inc. 2007 Omnibus Incentive Plan, which is incorporated herein by reference from Exhibit 10.29 to the Company’s Annual Report on Form 10-K filed on November 19, 2009
10.6	Form of Amended and Restated Indemnification Agreement with Directors, which is incorporated herein by reference from Exhibit 10.33 to the Company’s Annual Report on Form 10-K filed on November 19, 2009
10.7	Sally Beauty Holdings, Inc. Amended and Restated 2010 Omnibus Incentive Plan, which is incorporated herein by reference from Exhibit 10.39 to the Company’s Annual Report on Form 10-K filed on November 15, 2012
10.8	2011 Form of Restricted Stock Agreement for Employees pursuant to the Sally Beauty Holdings, Inc. Amended and Restated 2010 Omnibus Incentive Plan, which is incorporated herein by reference from Exhibit 10.33 to the Company’s Annual Report on Form 10-K filed on November 18, 2010
10.9	2011 Form of Stock Option Agreement for Employees pursuant to the Sally Beauty Holdings, Inc. Amended and Restated 2010 Omnibus Incentive Plan, which is incorporated herein by reference from Exhibit 10.34 to the Company’s Annual Report on Form 10-K filed on November 18, 2010
10.10	2011 Form of Restricted Stock Unit Agreement for Independent Directors pursuant to the Sally Beauty Holdings, Inc. Amended and Restated 2010 Omnibus Incentive Plan, which is incorporated herein by reference from Exhibit 10.25 to the Company’s Annual Report on Form 10-K filed November 15, 2012

- 42 -

Exhibit No.	Description
10.11	2016 Form of Performance Unit Award Agreement pursuant to the Sally Beauty Holdings, Inc. Amended and Restated 2010 Omnibus Incentive Plan, which is incorporated herein by reference from Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q filed on February 4, 2016
10.12	Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan, which is incorporated herein by reference from Appendix A to the Company’s Definitive Proxy Statement on Schedule 14A filed on December 19, 2018
10.13	2019 Form of Performance Unit Award Agreement pursuant to the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan, which is incorporated herein by reference from Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q filed on February 5, 2019
10.14	Form of Restricted Stock Unit Agreement for Independent Directors pursuant to the Sally Beauty Holding, Inc. 2019 Omnibus Incentive Plan, which is incorporated herein by reference from Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q filed on February 5, 2019
10.15	Form of Stock Option Agreement pursuant to the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan, which is incorporated herein by reference from Exhibit 10.20 from the Company’s Annual Report on Form 10-K filed on November 25, 2019
10.16	Form of Restricted Stock Agreement pursuant to the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan, which is incorporated herein by reference from Exhibit 10.21 from the Company’s Annual Report on Form 10-K filed on November 25, 2019
10.17	Form of Severance Agreement between each of Mark G. Spinks and the Company effective July 31, 2015, Scott C. Sherman and the Company effective October 1, 2017, John M. Henrich and the Company effective June 10, 2019, Pamela K. Kohn and the Company effective October 3, 2019, and Denise Paulonis and the Company effective October 1, 2021, which is incorporated herein by reference from Exhibit 10.3 to the Company’s Current Report on Form 8-K filed on November 5, 2012
10.18	2012 Form of Restricted Stock Unit Agreement for Independent Directors pursuant to the Sally Beauty Holdings, Inc. Amended and Restated 2010 Omnibus Incentive Plan, which is incorporated herein by reference from Exhibit 10.37 to the Company’s Annual Report on Form 10-K filed on November 15, 2012
10.19	Sally Beauty Holdings, Inc. Fourth Amended and Restated Independent Director Compensation Policy, which is incorporated herein by reference from Exhibit 10.28 to the Company’s Annual Report on Form 10-K filed on November 14, 2018
10.20	Sally Beauty Holdings, Inc. Annual Incentive Plan*
10.21	Separation agreement between Christian A. Brickman and the Company effective as of August 26, 2021, including Release of Claims effective as of October 1, 2021*
10.22	Consulting Agreement between Christian A. Brickman and the Company effective September 30, 2021*
10.23	Offer Letter to Denise Paulonis, dated as of August 26, 2021*
21.1	List of Subsidiaries of Sally Beauty Holdings, Inc.*
22	List of Subsidiary Guarantors*
23.1	Consent of KPMG*
31.1	Rule 13(a)-14(a)/15(d)-14(a) Certification of Denise Paulonis*
31.2	Rule 13(a)-14(a)/15(d)-14(a) Certification of Marlo M. Cormier*
32.1	Section 1350 Certification of Denise Paulonis*
32.2	Section 1350 Certification of Marlo M. Cormier*

- 43 -

Exhibit No.	Description
101	The following financial information from our Annual Report on Form 10-K for the fiscal year ended September 30, 2021, formatted in iXBRL (Inline Extensible Business Reporting Language): (i) the Consolidated Balance Sheets; (ii) the Consolidated Statements of Earnings; (iii) the Consolidated Statements of Comprehensive Income; (iv) the Consolidated Statements of Cash Flows; (v) Consolidated Statements of Stockholders’ Equity (Deficit) and (vi) the Notes to Consolidated Financial Statements*
104	Cover Page Interactive Data File (formatted as Inline XBRL) and contained in Exhibit 101

* Included herewith

† Certain schedules and exhibits have been omitted pursuant to Item 601(b) (2) of Regulation S-K. The Registrant agrees to furnish supplementally to the Securities and Exchange Commission a copy of any omitted schedule or exhibit upon request.

(c)   Financial Statement Schedules

None

ITEM 16. FORM 10-K SUMMARY

None

- 44 -

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, on the 19^th day of November, 2021.

SALLY BEAUTY HOLDINGS, INC.
By:	/s/ Denise Paulonis
Denise Paulonis
President, Chief Executive Officer and Director

By:	/s/ Marlo M. Cormier
Marlo M. Cormier
Senior Vice President, Chief Financial Officer
By:	/s/ Kim McIntosh
Kim McIntosh
Group Vice President, Controller and Chief Accounting Officer

- 45 -

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Signature	Title	Date
/s/ Denise Paulonis	President, Chief Executive Officer and Director (Principal Executive Officer)	November 19, 2021
Denise Paulonis
/s/ Marlo M. Cormier	Senior Vice President, Chief Financial Officer (Principal Financial Officer)	November 19, 2021
Marlo M. Cormier
/s/ Kim McIntosh	Group Vice President, Controller and Chief Accounting Officer (Principal Accounting Officer)	November 19, 2021
Kim McIntosh
/s/ Robert R. McMaster	Chairman of the Board of Directors	November 19, 2021
Robert R. McMaster
/s/ Timothy R. Baer	Director	November 19, 2021
Timothy R. Baer
/s/ Marshall E. Eisenberg	Director	November 19, 2021
Marshall E. Eisenberg
/s/ Diana S. Ferguson	Director	November 19, 2021
Diana S. Ferguson
/s/ Dorlisa K. Flur	Director	November 19, 2021
Dorlisa K. Flur
/s/ James M. Head	Director	November 19, 2021
James M. Head
/s/ Linda Heasley	Director	November 19, 2021
Linda Heasley
/s/ John A. Miller	Director	November 19, 2021
John A. Miller
/s/ Susan R. Mulder	Director	November 19, 2021
Susan R. Mulder
/s/ Erin Nealy Cox	Director	November 19, 2021
Erin Nealy Cox
/s/ Edward W. Rabin	Director	November 19, 2021
Edward W. Rabin

- 46 -

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES

Financial Statements

Years ended September 30, 2021, 2020 and 2019

INDEX TO FINANCIAL STATEMENTS

	Page
Report of Independent Registered Public Accounting Firm	F-1
Consolidated Financial Statements:
Consolidated Balance Sheets as of September 30, 2021 and 2020	F-3
Consolidated Statements of Earnings for the years ended September 30, 2021, 2020 and 2019	F-4
Consolidated Statements of Comprehensive Income for the years ended September 30, 2021, 2020 and 2019	F-5
Consolidated Statements of Cash Flows for the years ended September 30, 2021, 2020 and 2019	F-6
Consolidated Statements of Stockholders’ Equity (Deficit) for the years ended September 30, 2021, 2020 and 2019	F-7
Notes to Consolidated Financial Statements for the years ended September 30, 2021, 2020 and 2019	F-8

- 47 -

Report of Independent Registered Public Accounting Firm

To the Stockholders and Board of Directors
Sally Beauty Holdings, Inc.:

Opinions on the Consolidated Financial Statements and Internal Control Over Financial Reporting

We have audited the accompanying consolidated balance sheets of Sally Beauty Holdings, Inc. and subsidiaries (the Company) as of September 30, 2021 and 2020, the related consolidated statements of earnings, comprehensive income, cash flows and stockholders’ equity (deficit) for each of the years in the three-year period ended September 30, 2021, and the related notes (collectively, the consolidated financial statements). We also have audited the Company’s internal control over financial reporting as of September 30, 2021, based on criteria established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of the Company as of September 30, 2021 and 2020, and the results of its operations and its cash flows for each of the years in the three-year period ended September 30, 2021, in conformity with U.S. generally accepted accounting principles. Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of September 30, 2021 based on criteria established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission.

Changes in Accounting Principle

As discussed in Note 3 to the consolidated financial statements, the Company has changed its method of accounting for leases as of October 1, 2019 due to the adoption of ASU No. 2016-02, Leases (Topic 842). As discussed in Note 3 to the consolidated financial statements, the Company has elected to change its method of accounting for inventory located in the U.S. and Canada at both its distribution centers and store fronts as of August 1, 2020 from lower of cost or net realizable value on a first-in first-out (“FIFO”) basis to lower of cost or net realizable value using the weighted average cost method.

Basis for Opinions

The Company’s management is responsible for these consolidated financial statements, for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management’s Annual Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company’s consolidated financial statements and an opinion on the Company’s internal control over financial reporting based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud, and whether effective internal control over financial reporting was maintained in all material respects.

Our audits of the consolidated financial statements included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.

F-1

Definition and Limitations of Internal Control Over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Critical Audit Matter

The critical audit matter communicated below is a matter arising from the current period audit of the consolidated financial statements that was communicated or required to be communicated to the audit committee and that: (1) relates to accounts or disclosures that are material to the consolidated financial statements and (2) involved our especially challenging, subjective, or complex judgments. The communication of a critical audit matter does not alter in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it relates.

Evaluation of vendor rebates and concessions

As discussed in Note 2 to the consolidated financial statements, other accounts receivable consists primarily of amounts earned from the Company’s vendors under contractual agreements (collectively referred to as vendor rebates and concessions). These agreements are often specific to a particular product or promotion for a specified period of time, which results in a high volume of agreements, each with potentially non-standardized terms and conditions governing how the rebate is earned and calculated. Therefore, the inputs used to calculate the vendor rebates and concessions, which can include financial and non-financial data from multiple sources, will vary depending on the specific terms of the agreements. Other accounts receivable was $34.0 million as of September 30, 2021.

We identified the evaluation of vendor rebates and concessions as a critical audit matter because of the challenging auditor judgment required to assess the non-standardized terms of the agreements and the nature and source of the inputs used in the recognition and measurement of the receivable.

The following are the primary procedures we performed to address this critical audit matter. We evaluated the design and tested the operating effectiveness of certain internal controls over the Company’s process to calculate vendor rebates and concessions. This included controls over the derivation of key inputs and the evaluation of the contractual terms of the agreements. For a sample of the vendor rebates and concessions, we evaluated the nature and source of the inputs used, and the terms of the contractual agreements. We recalculated the amount of the receivable based on the inputs and the terms of the agreements. We also compared the amount of cash received to the amount previously recognized by the Company for a sample of the vendor rebates and concessions that were collected subsequent to year end.

/s/ KPMG LLP

We have served as the Company’s auditor since 2006.

Dallas, Texas

November 19, 2021

F-2

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES

Consolidated Balance Sheets

September 30, 2021 and 2020

(In thousands, except par value data)

	2021			2020
Assets
Current assets:
Cash and cash equivalents	$	400,959		$	514,151
Trade accounts receivable, net		32,623			35,590
Accounts receivable, other		33,958			20,839
Inventory		871,349			814,503
Other current assets		44,686			48,014
Total current assets		1,383,575			1,433,097
Property and equipment, net		307,377			315,029
Operating lease assets		537,673			525,634
Goodwill		541,209			540,038
Intangible assets, excluding goodwill, net		55,532			58,283
Other assets		21,766			23,066
Total assets	$	2,847,132		$	2,895,147
Liabilities and Stockholders’ Equity
Current liabilities:
Current maturities of long-term debt	$	194		$	180
Accounts payable		291,632			236,333
Accrued liabilities		206,155			170,665
Current operating lease liabilities		156,234			153,267
Income taxes payable		10,666			2,917
Total current liabilities		664,881			563,362
Long-term debt		1,382,530			1,796,897
Long-term operating lease liabilities		404,147			394,375
Other liabilities		29,056			32,976
Deferred income tax liabilities, net		85,777			92,094
Total liabilities		2,566,391			2,879,704
Stockholders’ equity:
Common stock, $0.01 par value. Authorized 500,000 shares; 113,138 and    116,986 shares issued and 112,913 and 116,725 shares outstanding at    September 30, 2021 and 2020, respectively		1,129			1,124
Preferred stock, $0.01 par value. Authorized 50,000 shares; none issued		—			—
Additional paid-in capital		17,286			1,913
Accumulated earnings		356,967			117,109
Accumulated other comprehensive loss, net of tax		(94,641	)		(104,703	)
Total stockholders’ equity		280,741			15,443
Total liabilities and stockholders’ equity	$	2,847,132		$	2,895,147

The accompanying notes are an integral part to these consolidated financial statements.

F-3

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES

Consolidated Statements of Earnings

Fiscal Years ended September 30, 2021, 2020 and 2019

(In thousands, except per share data)

	2021		2020		2019
Net sales	$	3,874,997	$	3,514,330	$	3,876,411
Cost of goods sold		1,921,663		1,798,736		1,965,869
Gross profit		1,953,334		1,715,594		1,910,542
Selling, general and administrative expenses		1,530,280		1,442,809		1,452,751
Restructuring		4,611		14,025		(682	)
Operating earnings		418,443		258,760		458,473
Interest expense		93,509		98,793		96,309
Earnings before provision for income taxes		324,934		159,967		362,164
Provision for income taxes		85,076		46,722		90,541
Net earnings	$	239,858	$	113,245	$	271,623
Earnings per share:
Basic	$	2.13	$	0.99	$	2.27
Diluted	$	2.10	$	0.99	$	2.26
Weighted average shares:
Basic		112,653		113,881		119,636
Diluted		114,212		114,680		120,283

The accompanying notes are an integral part of these consolidated financial statements.

F-4

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES

Consolidated Statements of Comprehensive Income

Fiscal Years ended September 30, 2021, 2020 and 2019

(In thousands)

	2021			2020		2019
Net earnings	$	239,858		$	113,245	$	271,623
Other comprehensive income (loss):
Foreign currency translation adjustments		9,957			11,821		(22,576	)
Interest rate caps, net of tax		918			198		(4,566	)
Foreign exchange contracts, net of tax		(813	)		565		(154	)
Other comprehensive income (loss), net of tax		10,062			12,584		(27,296	)
Total comprehensive income	$	249,920		$	125,829	$	244,327

The accompanying notes are an integral part of these consolidated financial statements.

F-5

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES

Consolidated Statements of Cash Flows

Fiscal Years ended September 30, 2021, 2020 and 2019

(In thousands)

	2021			2020			2019
Cash Flows from Operating Activities:
Net earnings	$	239,858		$	113,245		$	271,623
Adjustments to reconcile net earnings to net cash provided    by operating activities:
Depreciation and amortization		102,201			106,779			107,658
Share-based compensation expense		11,656			8,426			9,180
Amortization of deferred financing costs		4,212			4,118			3,786
Net loss/(gain) on disposal and impairment of assets		290			3,562			(7,544	)
Net loss on extinguishment of debt		4,260			38			951
Deferred income taxes		(7,336	)		13,691			5,532
Changes in (exclusive of effects of acquisitions):
Trade accounts receivable		2,923			10,031			4,399
Accounts receivable, other		(13,972	)		41,463			(20,432	)
Inventory		(52,277	)		149,845			(20,272	)
Other current assets		976			(15,654	)		7,418
Other assets		4,360			(2,007	)		(3,225	)
Accounts payable and accrued liabilities		79,851			(26,876	)		(42,719	)
Income taxes payable		8,041			(5,489	)		6,144
Operating lease assets and liabilities		730			10,339			—
Other liabilities		(3,913	)		15,378			(2,084	)
Net cash provided by operating activities		381,860			426,889			320,415
Cash Flows from Investing Activities:
Payments for property and equipment		(73,904	)		(110,858	)		(107,755	)
Proceeds from sales of property and equipment		235			53			15,312
Acquisitions, net of cash acquired		(2,350	)		(12,970	)		(3,424	)
Net cash used by investing activities		(76,019	)		(123,775	)		(95,867	)
Cash Flows from Financing Activities:
Proceeds from issuance of long-term debt		22			1,087,504			593,504
Repayments of long-term debt		(422,258	)		(882,921	)		(777,538	)
Debt issuance costs		(1,300	)		(6,257	)		—
Payments for common stock repurchased		—			(61,357	)		(47,434	)
Proceeds from exercises of stock options		3,568			2,792			2,160
Net cash (used) provided by financing activities		(419,968	)		139,761			(229,308	)
Effect of foreign exchange rate changes on cash and    cash equivalents		935			(219	)		(1,040	)
Net (decrease) increase in cash and cash equivalents		(113,192	)		442,656			(5,800	)
Cash and cash equivalents, beginning of period		514,151			71,495			77,295
Cash and cash equivalents, end of period	$	400,959		$	514,151		$	71,495
Supplemental Cash Flow Information:
Interest paid	$	88,982		$	83,123		$	95,171
Income taxes paid	$	79,765		$	49,869		$	83,783
Capital expenditures incurred but not paid	$	19,932		$	9,772		$	26,233

The accompanying notes are an integral part of these consolidated financial statements.

F-6

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES

Consolidated Statements of Stockholders’ Equity (Deficit)

Fiscal Years ended September 30, 2021, 2020 and 2019

(In thousands)

							Additional			Accumulated			Accumulated Other			Total
	Common Stock						Paid-in			Earnings			Comprehensive			Stockholders’
	Shares			Amount			Capital			(Deficit)			Income (Loss)			Equity (Deficit)
Balance at September 30, 2018		119,926		$	1,199		$	—		$	(179,764	)	$	(89,991	)	$	(268,556	)
Net earnings		—			—			—			271,623			—			271,623
Other comprehensive loss,    net of tax		—			—			—			—			(27,296	)		(27,296	)
Repurchases of common stock		(3,562	)		(36	)		(11,336	)		(36,062	)		—			(47,434	)
Share-based compensation		209			2			9,178			—			—			9,180
Stock issued for equity awards		152			2			2,158			—			—			2,160
Balance at September 30, 2019		116,725			1,167			—			55,797			(117,287	)		(60,323	)
Cumulative effect of ASC 842 adoption		—			—			—			76			—			76
Net earnings		—			—			—			113,245			—			113,245
Other comprehensive income,    net of tax		—			—			—			—			12,584			12,584
Repurchases of common stock		(4,702	)		(46	)		(9,302	)		(52,009	)		—			(61,357	)
Share-based compensation		159			1			8,425			—			—			8,426
Stock issued for equity awards		223			2			2,790			—			—			2,792
Balance at September 30, 2020		112,405			1,124			1,913			117,109			(104,703	)		15,443
Net earnings		—			—			—			239,858			—			239,858
Other comprehensive income,    net of tax		—			—			—			—			10,062			10,062
Share-based compensation		—			—			11,656			—			—			11,656
Stock issued for equity awards		508			5			3,717			—			—			3,722
Balance at September 30, 2021		112,913		$	1,129		$	17,286		$	356,967		$	(94,641	)	$	280,741

The accompanying notes are an integral part of these consolidated financial statements.

F-7

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

1.Basis of Presentation

The consolidated financial statements included herein have been prepared in accordance with accounting principles generally accepted in the United States (“GAAP”). All significant intercompany accounts and transactions have been eliminated in consolidation.

2.Significant Accounting Policies

The preparation of financial statements in conformity with GAAP requires us to interpret and apply accounting standards and to develop and follow accounting policies consistent with such standards. The following is a summary of the significant accounting policies used in preparing our consolidated financial statements.

Use of Estimates

In accordance with GAAP, management makes estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, and disclosure of contingent liabilities in the consolidated financial statements. Actual results may differ from these estimates in amounts that may be material to our consolidated financial statements.

Cash and Cash Equivalents

Cash represents currency on hand, debit and credit card receivable and third-party online payment systems transactions, while cash equivalents consist of highly liquid investments which have an original maturity of three months or less.

Trade Accounts Receivable and Accounts Receivable, Other

Trade accounts receivable consist of credit extended directly to certain customers who meet our credit requirements in the ordinary course of business and are stated at their carrying values, net of an allowance for doubtful accounts. Our allowance for doubtful accounts is regularly reviewed on the basis of our historical collection data and current customer information. Customer account balances are written off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. At September 30, 2021 and 2020, our allowance for doubtful accounts was $1.1 million and $1.9 million, respectively.

Other accounts receivable consist primarily of amounts due from vendors under various contractual agreements and include volume rebates and other promotional considerations.

Inventory and Cost of Goods Sold

Effective August 1, 2020, we changed how we value our inventory. See Note 3 for more information related to the change in our costing method. At September 30, 2020, inventory is stated at the lower of weighted average cost or net realizable value. Inventory is stated at the lower of weighted average cost or net realizable value. Inventory cost reflects actual product costs, the cost of transportation to our distribution centers and certain shipping and handling costs, such as freight from the distribution centers to the stores and handling costs incurred at the distribution centers. When assessing the net realizable value of inventory, we consider several factors including estimates of future demand for our products, historical turn-over rates, the age and sales history of the inventory, and historic and anticipated changes in stock keeping units.

Physical inventory counts are performed at substantially all stores and significant distribution centers at least annually. Upon completion of physical inventory counts, our consolidated financial statements are adjusted to reflect actual quantities on hand. Between physical counts, we estimate inventory shrinkage based on our historical experience. We have policies and processes in place that are intended to minimize inventory shrinkage.

Cost of goods sold includes actual product costs, the cost of transportation to our distribution centers, operating cost associated with our distribution centers (including employee compensation expense, depreciation and amortization, rent and other occupancy-related expenses), vendor rebates and allowances, inventory shrinkage and certain

F-8

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

shipping and handling costs, such as freight from the distribution centers to the stores. All other shipping and handling costs are included in selling, general and administrative expenses when incurred.

We deem cash consideration received from a supplier to be a reduction of the cost of inventory purchased, unless it is in exchange for an asset or service or a reimbursement of a specific, incremental, identifiable cost incurred by us in selling the vendor’s products. The majority of cash consideration we receive is considered to be a reduction of inventory and a subsequent reduction in cost of goods sold as the related products are sold.

Lease Accounting

Substantially all of our leases are operating leases and relate primarily to retail stores and warehousing properties with lease terms of five to ten years. Some of our leases include options to extend the agreement by a certain number of years, typically five years. At the lease commencement date, an operating lease liability and related operating lease asset are recognized and typically do not assume renewals unless we are reasonably certain that we will exercise the option.

The operating lease liabilities are calculated using the present value of lease payments. The discount rate used is either the rate implicit in the lease, when known, or our estimated incremental borrowing rate. Our incremental borrowing rate for a lease is the rate of interest we would have to pay on a collateralized basis to borrow an amount equal to the lease payments under similar terms. Because we do not generally borrow on a collateralized basis, we derive an appropriate incremental borrowing rate using the interest rate we pay on our non-collateralized borrowings, adjusted for the amount of the lease payments, the lease term and the effect of designating specific collateral with a value equal to the unpaid lease payments for that lease. We apply the incremental borrowing rate on a portfolio basis given the impact of applying it on a lease by lease basis would be immaterial.

Operating lease assets are valued based on the initial operating lease liabilities plus any prepaid rent and direct costs from executing the leases, reduced by tenant improvement allowances and any rent abatement. Operating lease assets are tested for impairment in the same manner as our long-lived assets. During fiscal year 2020, we impaired approximately $1.9 million, respectively in operating lease assets and leasehold improvements, primarily as a result of the impact of COVID-19, within selling, general and administrative expenses.

Property and Equipment

Property and equipment are recorded at cost and depreciated using the straight-line method over the estimated useful lives of the assets. Leasehold improvements are depreciated or amortized over the lesser of the estimated useful lives of the assets or the term of the related lease, including renewals considered reasonably assured. Expenditures for maintenance and repairs are included in selling, general and administrative expenses when incurred, while expenditures for major renewals and improvements that substantially extend the useful life of an asset are capitalized.

The following table summarizes our property and equipment balances and their estimated useful lives (dollars in thousands):

	Life	September 30,
	(in years)	2021			2020
Land	N/A	$	10,119		$	10,120
Buildings and building improvements	5 – 40		57,049			54,521
Leasehold improvements	2 – 10		326,595			304,404
Furniture, fixtures and equipment	2 – 10		681,017			640,693
Total property and equipment, gross			1,074,780			1,009,738
Accumulated depreciation and amortization			(767,403	)		(694,709	)
Total property and equipment, net		$	307,377		$	315,029

Depreciation expense for the fiscal years 2021, 2020 and 2019 was $93.2 million, $95.5 million and $96.1 million, respectively, and is included in selling, general and administrative expenses in our consolidated statements of earnings.

F-9

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

Valuation of Long-Lived Assets and Definite-lived Intangible Assets

Long-lived assets and purchased intangibles subject to amortization are reviewed for impairment whenever events or changes in circumstances indicate the carrying amount of an asset may not be fully recoverable. The recoverability of long-lived assets and intangible assets subject to amortization is assessed by comparing the net carrying amount of each asset to the total estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its undiscounted future cash flows, an impairment charge is recognized for the amount by which the carrying amount of the asset exceeds the estimated fair value of the asset.

Goodwill and Indefinite-lived Intangible Assets

Goodwill

Goodwill represents the excess of the purchase price over the fair value of the net assets acquired in a business combination. Goodwill is tested for impairment at least annually, as of January 31^st, and whenever events or changes in circumstances indicate its carrying amount may be less than its recoverable amount, to determine whether or not it is more-likely-than-not that the fair value of a reporting unit is less than its carrying amount. Furthermore, we considered potential triggering events each quarter, including fluctuations of our stock price, and determined there were no such events during the current fiscal year.

Components within the same operating segment are aggregated and deemed a single reporting unit if the components have similar economic characteristics. As of September 30, 2021 and 2020, our reporting units consisted of Sally Beauty Supply (“SBS”) and Beauty Systems Group (“BSG”). We assign goodwill to the reporting unit which consolidates the acquisition.

When assessing goodwill for impairment, we may perform a qualitative assessment which evaluates macro-economic conditions, current and projected cash flows, and other events or changes in circumstances to determine if a quantitative assessment is necessary. For fiscal year 2021, we completed a qualitative assessment and determined that while COVID-19 had a macro-economic impact, there were no material impacts to the reporting units to require a quantitative assessment. We have not recorded any impairment charges related to goodwill in the current or prior fiscal years presented.

Indefinite-lived Intangible Assets

Our intangible assets with indefinite lives consist of trade names acquired in business combinations. Upon acquisition of these identifiable intangible assets, we base our valuation on the information and assumptions available to us at the time of acquisition, using income and market approaches to determine fair value. These assets are evaluated for impairment annually, as of January 31^st, and whenever events or changes in circumstances indicate the asset’s carrying amount may be less than its recoverable amount, to determine whether or not it is more-likely-than-not that the fair value of an indefinite-lived intangible asset is less than its carrying amount. When assessing intangible assets with indefinite lives for impairment, we compare the fair value of each asset against its carrying value. Fair value is based on the relief-from-royalty method. Based on our assessments, no material impairment charges related to intangible assets were recorded in the current or prior fiscal years presented.

Self-Insurance Programs

We self-insure the risks related to workers’ compensation, general and auto liability, property and certain employee-related healthcare benefits. We have obtained third-party excess insurance coverage to limit our exposure per occurrence and aggregate cash outlay.

F-10

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

We record an estimated liability for the ultimate cost of claims incurred and unpaid as of the balance sheet date, which includes claims filed and estimated losses incurred but not yet reported. We estimate the ultimate cost based on an analysis of our historical data and actuarial estimates. These estimates are reviewed on a regular basis to ensure the recorded liability is adequate. The current and long-term portions of these liabilities are recorded at their present value and included in accrued liabilities and other liabilities in our consolidated balance sheets, respectively.

Revenue Recognition

Substantially all of our revenue is derived through the sale of merchandise. Revenue is recognized net of estimated sales returns and sales taxes. We estimate sales returns based on historical data. Additionally, we have assessed all revenue streams for principal versus agent considerations and have concluded we are the principal for all transactions.

See Note 17 for additional information regarding the disaggregation of our revenue.

Merchandise Revenues

The majority of our revenue comes from the sale of products in our company-operated stores. These sales generally have one single performance obligation and the revenue is recognized at the point of sale. However, discounts and incentives issued at the point of sale to entice a customer to a future purchase are treated as a separate performance obligation. As such, we allocate a portion of the revenue generated from the point of sale to each of the additional performance obligations separately using explicitly stated amounts or our best estimate using historical data.

We also sell merchandise on our online platforms, to our franchisees and by using distributor sales consultants. These sales generally have one single performance obligation and revenue is recognized upon the shipment of the merchandise. Any shipping and handling fees charged to the customer are recognized as revenue, while any shipping and handling costs to get the merchandise shipped is recognized in cost of goods sold.

We extend credit to certain customers, primarily salon professionals, which generally have 30 day payment terms. Based on the nature of theses receivables, no significant financing component exists.  

Gift Cards

The revenue from the sale of our gift cards is recognized at the time the gift card is used to purchase merchandise, which is generally within one year from the date of purchase. Our gift cards do not carry expiration dates or impose post-sale fees. Based on historical experience, a certain amount of our gift cards will not be redeemed, also referred to as “gift card breakage.” We recognize revenue related to gift card breakage within revenue in our consolidated statements of earnings over time proportionately to historical redemption patterns. The gift cards are issued and represent liabilities of either of our operating entities, Sally Beauty Supply LLC or Beauty Systems Group LLC, which are both limited liability companies formed in the state of Virginia.

Private Label Rewards Credit Card

In September 2019, we signed a multi-year agreement with a third-party bank (the “Bank”) to launch a private label rewards credit card. Under the agreement, the Bank will manage and extend credit to our SBS and BSG customers and we will provide licensing to our brand, marketing services and facilitate credit applications. The Bank will be the sole owner of the private label rewards credit card accounts and takes on the risk of default by the private label rewards card holders. In connection with signing the agreement, we received a refundable payment from the Bank that we recorded as deferred revenue within other liabilities on our consolidated balance sheets and will recognize on a straight-line basis over the initial term of the agreement into net sales in our consolidated statements of earnings.

Pursuant to the agreement, the Bank will reimburse us for certain expenses we incur for the launch and marketing of the Program. Amounts reimbursed are recognized in net sales in our consolidated statements of earnings. In addition, we can earn other amounts from the Bank, including incentive payments for achieving performance targets and the activation of credit cards. During the fiscal year ended September 30, 2020, we commenced operations and started to roll out our first SBS and BSG branded credit cards.

F-11

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

Customer Loyalty Rewards

Our Sally Beauty Rewards Loyalty Program in the U.S. and Canada, enables customers to earn points based on their status for every dollar spent on merchandise purchased in our SBS stores and through our sallybeauty.com website, including on our SBS mobile commerce-based app. When a specific tier has been reached, a customer will receive a certificate which can be used at any of our U.S. and Canadian SBS stores or through our sallybeauty.com website including on our SBS mobile commerce-based app, on their next purchase. Based on the rewards loyalty program policies, points expire after twelve months of inactivity and certificates will expire after a specific time period from the date of issuance. Certificates generated from our rewards loyalty program provide a material right to customers and represent a separate performance obligation. Rewards loyalty points are accrued at the standalone value per point, net of estimated breakage, and are included within accrued liabilities on our consolidated balance sheets. We recognize the revenue when the customer redeems the certificate. Points and certificates are issued by and represent liabilities of Sally Beauty Supply LLC.

The following table shows the amount of contract liabilities on our consolidated balance sheets as of September 30, 2021 and 2020 (in thousands):

		September 30,
Contracts	Balance Sheet Classification	2021		2020
Gift cards	Accrued liabilities	$	5,299	$	5,066
Rewards loyalty program	Accrued liabilities		11,445		8,881
Total liability		$	16,744	$	13,947

Changes to our contract liabilities for fiscal year 2021 were as follows (in thousands):

September 30, 2020	$	13,947
Loyalty points and gift cards issued but not redeemed, net of estimated breakage		15,226
Revenue recognized from beginning liability		(12,429	)
September 30, 2021	$	16,744

Advertising Costs

Advertising costs relate mainly to print advertisements, digital marketing, trade shows and product education for salon professionals. Advertising costs incurred in connection with print advertisements are expensed the first time the advertisement is run. Other advertising costs are expensed when incurred. Advertising costs were $70.9 million, $72.7 million and $73.3 million for the fiscal years 2021, 2020 and 2019, respectively, and are included in selling, general and administrative expenses in our consolidated statements of earnings.

Share-based Compensation

We measure the cost of services received from our employees and directors in exchange for an award of equity instruments based on the fair value of the award on the date of grant which are expensed ratably over the vesting period, except for awards issued to retirement eligible participants, which are expensed on an accelerated basis. We recognize the impact of forfeitures as they occur. Share-based compensation expense is included in selling, general and administrative expenses in our consolidated statements of earnings.

Income Taxes

We recognize deferred income taxes for the estimated future tax consequences attributable to temporary differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which temporary differences are anticipated to be recovered or settled. The effect on deferred taxes of a change in income tax rates is recognized in the consolidated statements of earnings in the period of enactment. A valuation allowance is recorded to reduce the carrying amounts of deferred tax assets to the amount expected to be realized unless it is more-likely-than-not that such assets will be realized in full. The estimated tax benefit of an uncertain tax position is recorded in our consolidated financial statements only after determining a more-likely-than-not probability that the uncertain tax position will withstand challenge, if any, from applicable taxing authorities.

F-12

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

Foreign Currency

The functional currency of each of our foreign operations is generally the respective local currency. Balance sheet accounts are translated into U.S. dollars (our reporting currency) at the rates of exchange in effect at the balance sheet date, while the results of operations and cash flows are generally translated using average exchange rates for the periods presented. Individually material transactions, if any, are translated using the actual rate of exchange on the transaction date. The resulting translation adjustments are recorded as a component of accumulated other comprehensive loss in our consolidated balance sheets.

Foreign currency transaction gains or losses, including changes in the fair value (i.e., marked-to-market adjustments) of certain foreign exchange contracts we hold, are included in selling, general and administrative expenses in our consolidated statements of earnings when incurred and were not significant in any of the periods presented in the accompanying consolidated financial statements.

3.Accounting Changes and Recent Accounting Pronouncements

Accounting Changes

In February 2016, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2016-02 which requires most leases to be reported on the balance sheet as a right-of-use asset and a lease liability. On October 1, 2019, we adopted ASU No. 2016-02 using a modified retrospective transition method without restating comparative periods. We have elected the package of practical expedients permitted within the transition guidance under the new standard relating to the identification, classification and initial direct costs of leases commencing before the effective date of Topic 842. In addition, we have elected to not recognize a right-of-use asset or lease obligation for short-term leases with an initial term of 12 months or less. The adoption of ASU No. 2016-02, as amended, resulted in the recognition of an operating lease asset of $513.9 million and an operating lease liability of $523.5 million.  Existing straight-line rent liability, prepaid rent and accrued rent were reclassified from certain other assets and liabilities into the operating lease asset. Furthermore, the cumulative effect of the adoption of ASU No. 2016-02 resulted in a $0.1 million adjustment to accumulated earnings resulting from the impairment of certain operating lease assets as well certain deferred tax balances that were written off as a result of the adoption of the new standard. The impact on our consolidated results of operations or consolidated cash flows was not material. See Note 8 for additional information in connection with ASU No. 2016-02.

Effective August 1, 2020, we changed our method of accounting for inventory located in the U.S. and Canada at both our distribution centers and store fronts. Prior to August 2020, we valued inventory at the lower of cost or net realizable value on a FIFO basis. Effective August 1, 2020, all company-wide inventories have been valued at the lower of cost or net realizable value using the weighted average cost method. These changes were made in connection with the implementation of a new perpetual inventory system, which provides us with better information to manage inventory. We believe the weighted average cost method is preferable to the FIFO cost method because it results in greater precision in the determination of cost of goods sold and inventories at the SKU level and results in a consistent inventory valuation method for all of the Company’s inventories. We recorded the cumulative effect of this change in accounting principle as of August 1, 2020. The effects of this change in accounting principle as of August 1, 2020 were not material to our consolidated financial statements. Prior to implementation of the new perpetual inventory system, we were not able to determine the impact of the change to the weighted average cost method.  Therefore, we did not retroactively apply the change to prior periods.

Recent Accounting Pronouncements

In December 2019, the FASB issued ASU No. 2019-12, Income Taxes (“ASC 740”), which simplifies the accounting for income taxes by removing an exception related to the approach for intraperiod tax allocation, the methodology for calculating income taxes in an interim period with year to date losses and the recognition of deferred tax liabilities for outside basis differences. Additionally, the update clarifies and simplifies other areas of ASC 740, Income Taxes. For public companies, the amendments in the update are effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2020. Early adoption is permitted, but all amendments must be adopted at once. The amendments in this update have different adoption methods including prospective basis, retrospective basis, and a modified retrospective basis dependent on the specific change. We do not believe that adoption of this update will have a material impact on our results of operations or financial position.

F-13

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

4.Fair Value Measurements

Our financial instruments consist of cash equivalents, trade and other accounts receivable, accounts payable, derivative instruments, including foreign exchange contracts and interest rate caps, and debt. The carrying amounts of cash equivalents, trade and other accounts receivable and accounts payable approximate their respective fair values due to the short-term nature of these financial instruments.

We measure on a recurring basis and disclose the fair value of our financial instruments under the provisions of ASC Topic 820, Fair Value Measurement, as amended (“ASC 820”). We define “fair value” as the price that would be received to sell an asset or paid to transfer a liability (i.e., the exit price) in an orderly transaction between market participants at the measurement date. ASC 820 establishes a three-level hierarchy for measuring fair value and requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. This valuation hierarchy is based upon the transparency of inputs to the valuation of an asset or liability on the measurement date. The three levels of that hierarchy are defined as follows:

Level 1 - Unadjusted quoted prices in active markets for identical assets or liabilities;

Level 2 - Unadjusted quoted prices in active markets for similar assets or liabilities; or unadjusted quoted prices for identical or similar assets or liabilities in markets that are not active; or inputs other than quoted prices that are observable for the asset or liability; or inputs that are derived principally from or corroborated by observable market data; and

Level 3 - Unobservable inputs for the asset or liability.

Fair value on recurring basis

Consistent with the fair value hierarchy, we categorized our financial assets and liabilities as follows (in thousands):

			As of September 30,
	Classification	Pricing Category	2021		2020
Financial Assets
Cash equivalents	Cash and cash equivalents	Level 1	$	—	$	194,612
Interest rate caps	Other assets	Level 2		35		27
Total assets			$	35	$	194,639
Financial Liabilities
None

Cash equivalents, at September 30, 2021, consist of highly liquid investments which mature daily and are valued using unadjusted quoted market prices for such securities. The fair value for interest rate caps were measured using widely accepted valuation techniques, such as discounted cash flow analyses, and observable inputs, such as market interest rates.

Other fair value disclosures

Carrying amounts and the related estimated fair value of our long-term debt, excluding capital lease obligations, are as follows:

		As of September 30,
		2021				2020
	Pricing Category	Carrying Value		Fair Value		Carrying Value		Fair Value
Long-term debt
Senior notes	Level 1		979,961		1,019,635	$	1,177,380	$	1,217,707
Other long-term debt	Level 2		413,000		411,451		635,788		619,397
Total debt		$	1,392,961	$	1,431,086	$	1,813,168	$	1,837,104

The fair value of the senior notes was measured using unadjusted quoted market prices. The fair value of other long-term debt was measured using quoted market prices for similar debt securities in active markets or widely accepted valuation techniques, such as discounted cash flow analyses, using observable inputs, such as market interest rates.

F-14

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

5.Accumulated Stockholders’ Equity

Share Repurchases

In August 2017, our Board of Directors (the “Board”) approved a share repurchase program authorizing us to repurchase up to $1.0 billion of our common stock over an approximate four-year period expiring on September 30, 2021. In July 2021, the Board approved a term extension of the program through September 30, 2025.

Information related to our shares repurchased and subsequently retired were as follows (in thousands):

	Fiscal Year Ended September 30,
	2021		2020		2019
Number of shares repurchased		—		4,702		3,562
Total cost of share repurchased	$	—	$	61,357	$	46,621

The amounts above do not include approximately 71,000, 159,000 and 209,000 shares surrendered by grantees to satisfy personal income tax withholdings obligations upon vesting of equity-based awards valued at approximately $1.0 million, $0.3 million and $0.8 million during the fiscal years 2021, 2020 and 2019, respectively.

We reduced common stock and additional paid-in capital, in the aggregate, by these amounts. However, as required by GAAP, to the extent share repurchase amounts exceeded the balance of additional paid-in capital prior to such repurchases, we recorded the excess in accumulated stockholders’ equity on our consolidated balance sheets. We funded these share repurchases with cash from operations and borrowings under the ABL facility, as appropriate.

Accumulated other Comprehensive Loss

The change in accumulated other comprehensive loss (“AOCL”) was as follows (in thousands):

	Foreign Currency Translation Adjustments			Interest Rate Caps			Foreign Exchange Contracts			Total
Balance at September 30, 2019	$	(113,932	)	$	(3,201	)	$	(154	)	$	(117,287	)
Other comprehensive income (loss) before    reclassifications, net of tax		11,821			(411	)		(531	)		10,879
Reclassification to net earnings, net of tax		—			609			1,096			1,705
Balance at September 30, 2020		(102,111	)		(3,003	)		411			(104,703	)
Other comprehensive income (loss) before    reclassifications, net of tax		9,957			(282	)		(1,070	)		8,605
Reclassification to net earnings, net of tax		—			1,200			257			1,457
Balance at September 30, 2021	$	(92,154	)	$	(2,085	)	$	(402	)	$	(94,641	)

The tax impact for the changes in other comprehensive loss and the reclassifications to net earnings was not material.

6.Weighted Average Shares

The following table sets forth the computations of basic and diluted earnings per share (in thousands):

	Fiscal Year Ended September 30,
	2021		2020		2019
Weighted-average basic shares		112,653		113,881		119,636
Dilutive securities:
Stock option and stock award programs		1,559		799		647
Weighted-average diluted shares		114,212		114,680		120,283

At September 30, 2021, 2020 and 2019, options to purchase approximately 3.9 million, 4.7 million and 4.7 million shares, respectively, of our common stock were outstanding but not included in the computation of diluted earnings per share, because these options were anti-dilutive.

F-15

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

7.Share-Based Payments

Our Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan (the "Omnibus Plan") allows us to grant awards to its employees up to 8.0 million shares of our common stock, plus an additional number of shares based on the number of shares outstanding as of the beginning of the current plan that have subsequently been terminated, expired unexercised, cash-settled, cancelled, forfeited or lapsed for any reason. Currently, we have awarded grants to employees and non-employee directors under the terms of the Omnibus Plan.

The following table presents total compensation cost for all share-based compensation arrangements, and the related income tax benefits recognized in our consolidated statement of earnings (in thousands):

	Fiscal Year Ended September 30,
	2021		2020		2019
Share-based compensation expense	$	11,656	$	8,426	$	9,180
Income tax benefit related to share-based    compensation expense	$	2,834	$	2,059	$	2,357

The Omnibus Plan award types are as follows:

Performance-based awards: Our performance awards vest over three years upon the satisfaction of the employee service condition and our level of achievement with respect to a mix of certain specified performance targets. For fiscal year 2021, we issued performance awards with a financial performance target based on the growth on adjusted consolidated operating income (“AOI”) for each of the next three years. For the fiscal year 2020 and 2019 performance awards, the performance targets included growth of AOI and return on invested capital during the three-year performance period.

For each performance award, a grantee may earn from 0% to 200% of the original awarded amount. Fair value of our performance awards related to the achievement of financial performance targets are based on our stock price on the date of grant. During the fiscal years ended September 30, 2021, 2020 and 2019, the fair value of our performance awards was $15.33, $16.65 and $17.22, respectively.

Market-based awards: In fiscal year 2021, we issued market-based awards that vest over three years and are dependent on the level of achievement of relative total shareholder return (“rTSR”) against a group of peer companies measured over a three-year period. For each rTSR, a grantee may earn from 0% to 200% of the original awarded amount. The fair value was determined by using the Monte Carlo simulation model due to the award being subject to a market condition. Expense is determined upon issuance and is recognized regardless of whether the market performance target is achieved.

Stock options: Stock option awards are valued using the Black-Scholes option pricing model to estimate the fair value of each stock option award on the date of grant and expense ratably over the vesting period, generally three years. Stock options have a ten year life.

Restricted stock: Restricted stock awards (“RSA”) and restricted stock units (“RSU”) are valued using the closing market price of our common stock on the date of grant. Expense is recognized ratably over the vesting period, generally three years for RSAs and RSUs issued to employees and one year for RSUs issued to our independent directors. An RSA award is an award of our shares that have full voting rights and dividend rights, but are restricted with regard to sale or transfer. These restrictions lapse over the vesting period. RSUs awarded to our independent directors may elect, upon receipt of such award, to defer until a later date delivery of the shares of our common stock that would otherwise be issued on the vesting date. RSUs granted to independent directors prior to the fiscal year 2012, are generally retained by the Company as deferred stock units that are not distributed until six months after the independent director’s service as a director terminates.

F-16

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

Performance-Based Awards

The following table presents a summary of the activity for our performance awards assuming 100% payout:

Performance Awards	Number of Shares (in Thousands)			Weighted Average Fair Value Per Share
Unvested at September 30, 2020		542		$	17.06
Granted		142			15.33
Vested		—			—
Forfeited		(382	)		17.16
Unvested at September 30, 2021		302		$	16.59

As of September 30, 2021, approximately $1.2 million of total unrecognized compensation costs related to unvested performance awards are expected to be recognized over the weighted average period of 1.5 years.

Market-Based Awards

The following table presents a summary of the activity for our market awards:

Market Awards	Number of Shares (in Thousands)			Weighted Average Fair Value Per Share
Unvested at September 30, 2020		—		$	—
Granted		142			20.96
Vested		—			—
Forfeited		(52	)		20.96
Unvested at September 30, 2021		90		$	20.96

As of September 30, 2021, approximately $1.4 million of total unrecognized compensation costs related to unvested market awards are expected to be recognized over the weighted average period of 2.1 years.

The weighted average assumptions used in the Monte Carlo model relating to the valuation of our rTSR issued in fiscal year 2021 were as follows:

Expected term (in years)	2.7
Expected volatility	59.4	%
Risk-free interest rate	0.2	%
Dividend yield	0.0	%

Service-Based Awards

Stock Option Awards

The following table presents a summary of the activity for our stock option awards:

	Number of Outstanding Options (in Thousands)			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term (in Years)		Aggregate Intrinsic Value (in Thousands)
Outstanding at September 30, 2020		4,738		$	20.92		6.2	$	—
Granted		1,638			9.13
Exercised		(268	)		17.20
Forfeited or expired		(943	)		14.96
Outstanding at September 30, 2021		5,165		$	18.46		4.6	$	9,627
Exercisable at September 30, 2021		3,653		$	21.49		2.9	$	983

F-17

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

The weighted average assumptions used in the Black-Scholes model relating to the valuation of our stock options are as follows:

	Fiscal Year Ended September 30,
	2021			2020			2019
Expected life (in years)		6.0			5.0			5.0
Expected volatility		44.5	%		35.8	%		30.5	%
Risk-free interest rate		0.4	%		1.7	%		3.0	%
Dividend yield		0.0	%		0.0	%		0.0	%

The expected life of options awarded represents the period of time such options are expected to be outstanding and is based on our historical experience. The risk-free interest rate is based on the zero-coupon U.S. Treasury notes with a term comparable to the expected life of an award at the date of the grant. Since we do not currently expect to pay dividends, the dividend yield used for this purpose is 0%.

The weighted average fair value per share at the date of grant of the stock options awarded during the fiscal years 2021, 2020 and 2019 was $3.85, $5.66 and $5.86, respectively. The aggregate fair value of stock options vested during the fiscal years 2021, 2020 and 2019 was $3.4 million, $2.7 million and $5.1 million, respectively.

The aggregate intrinsic value of options exercised during the fiscal years 2021, 2020 and 2019 was $0.7 million, $0.5 million and $0.9 million, respectively. The total cash received during the fiscal years 2021, 2020 and 2019 from these option exercises was $4.6 million, $3.0 million and $2.2 million, respectively, and the tax benefit realized for the tax deductions from these option exercises was $0.1 million, $0.1 million and $0.2 million, respectively.

At September 30, 2021, approximately $3.8 million of total unrecognized compensation costs related to unvested stock option awards are expected to be recognized over the weighted average period of 1.8 years.

RSAs

The following table presents a summary of the activity for our RSAs:

Restricted Stock Awards	Number of Shares (in Thousands)			Weighted Average Fair Value Per Share
Unvested at September 30, 2020		419		$	16.32
Granted		—			—
Vested		(107	)		15.99
Forfeited		(87	)		16.45
Unvested at September 30, 2021		225		$	16.44

At September 30, 2021, approximately $1.0 million of total unrecognized compensation costs related to unvested RSAs are expected to be recognized over the weighted average period of 1.1 years.

RSUs

The following table presents a summary of the activity for our RSUs:

Restricted Stock Units	Number of Shares (in Thousands)			Weighted Average Fair Value Per Share
Unvested at September 30, 2020		91		$	16.47
Granted		819			9.32
Vested		(140	)		13.90
Forfeited		(202	)		9.09
Unvested at September 30, 2021		568		$	9.41

At September 30, 2021, approximately $2.6 million of total unrecognized compensation costs related to unvested RSUs are expected to be recognized over the weighted average period of 2.0 years.

F-18

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

8.   Leases

Our operating and finance leases consisted of the following (in thousands):

		September 30,
	Balance Sheet Classification	2021		2020
Assets:
Operating lease	Operating lease assets	$	537,673	$	525,634
Finance lease	Property and equipment, net		2,556		2,888
Total lease assets		$	540,229	$	528,522
Liabilities:
Current:
Operating lease	Current operating lease liabilities	$	156,234	$	153,267
Finance lease	Current maturities of long-term debt		194		180
Long-term:
Operating lease	Long-term operating lease liabilities		404,147		394,375
Finance lease	Long-term debt		485		684
Total lease liabilities		$	561,060	$	548,506

Our lease costs, net of immaterial sublease income, consisted of the following (in thousands):

		For the Year Ended September 30,
	Statement of Earnings Classification	2021		2020
Operating lease costs (a)	Cost of goods sold and selling, general and administrative expenses (b)	$	193,583	$	192,484
Finance lease costs:
Amortization of leased assets	Selling, general and administrative expenses		328		303
Interest on lease liabilities	Interest expense		14		36
Variable lease costs (c)	Selling, general and administrative expenses		53,698		45,191
Total lease costs		$	247,623	$	238,014

(a) Includes costs related to short-term leases, which are immaterial.

(b) Certain supply chain-related amounts are included in cost of goods sold.

(c) Includes common area maintenance, real estate taxes and insurance related to leases

In response to COVID-19, the FASB issued interpretive guidance that provides an option for entities to make a policy election for lease concessions as a result of COVID-19, provided that the modified contracts result in total cash flows that are substantially the same or less than the original contracts. This policy election allows for lease concessions to be treated as though enforceable rights and obligations for those concessions existed (regardless of whether those enforceable rights and obligations for the concessions explicitly exist in the contracts). We have elected to apply this policy election and have included rent abatements related to COVID-19 into variable lease costs. For the year ended September 30, 2021 and 2020, we recognized benefits of $3.1 million and $11.7 million for rent abatements related to COVID-19, respectively.

F-19

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

As of September 30, 2021, the approximate future lease payments under our leases under ASC 842, Leases, are as follows (in thousands):

Fiscal Year		Operating leases		Finance leases
	2022	$	173,990	$	197
	2023		135,971		197
	2024		98,874		191
	2025		69,565		158
	2026		48,331		—
Thereafter			100,415		—
Total undiscounted lease payments			627,146		743
Less: imputed interest			66,765		64
Present value of lease liabilities		$	560,381	$	679

The table above does not include operating leases we have entered into of approximately $27.8 million that have not commenced, primarily related to future retail stores.

Other lease information is as follows (dollars in thousands):

	For the Year Ended September 30,
	2021			2020
Cash paid for amounts included in the measurement of lease liabilities:
Operating cash flows – operating leases	$	189,012		$	183,808
Operating cash flows – finance leases		14			36
Financing cash flows – finance leases		202			34
Supplemental non-cash information on lease liabilities:
Lease assets obtained in exchange for new operating lease liabilities	$	180,945		$	204,245
Lease assets obtained in exchange for new finance lease liabilities		22			4
	September 30,
	2021			2020
Weighted-average remaining lease term (in years):
Operating leases		5.1			5.1
Finance leases		3.7			3.8
Weighted-average discount rate:
Operating leases		4.5	%		4.4	%
Finance leases		0.3	%		0.3	%

9.Goodwill and Intangible Assets

The changes in the carrying amounts of goodwill during the fiscal years 2021 and 2020 are as follows (in thousands):

	SBS		BSG			Total
Balance at September 30, 2019	$	76,905	$	453,881			530,786
Acquisitions		—		5,342			5,342
Foreign currency translation		4,281		(371	)		3,910
Balance at September 30, 2020	$	81,186	$	458,852		$	540,038
Acquisitions		231		(1,582	)		(1,351	)
Foreign currency translation		743		1,779			2,522
Balance at September 30, 2021	$	82,160	$	459,049		$	541,209

F-20

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

The following table reflects our other intangible assets, excluding goodwill, on our consolidated balance sheets. Once an intangible becomes fully amortized, the original cost and accumulated amortization is removed in the subsequent period. In the table below, prior year amounts for definite-lived intangible assets have been conformed to the current year’s presentation. As of September 30, 2021 and 2020, we had the following (in thousands):

	September 30, 2021							September 30, 2020
	Gross Carrying Amount		Accumulated Amortization			Net		Gross Carrying Amount		Accumulated Amortization			Net
Definite-lived Intangible assets:
Customer relationships	$	32,621	$	(26,246	)	$	6,375	$	47,787	$	(38,876	)	$	8,911
Distribution rights		11,660		(9,251	)		2,409		24,509		(21,570	)		2,939
Other intangible assets		5,238		(3,460	)		1,778		5,300		(3,045	)		2,255
Total definite-lived intangible assets		49,519		(38,957	)		10,562		77,596		(63,491	)		14,105
Indefinite-lived Intangible assets:
Trade names		44,970		—			44,970		44,178		—			44,178
Total intangible assets, excluding    goodwill, net	$	94,489	$	(38,957	)	$	55,532	$	121,774	$	(63,491	)	$	58,283

Our definite-lived intangible assets are amortized on a straight-line basis over the period that we expected an economic benefit, typically over periods of three to ten years. For the fiscal years ended September 30, 2021, 2020 and 2019, amortization expense related to intangible assets totaled $6.6 million, $9.0 million and $11.3 million, respectively.

As of September 30, 2021, the expected future amortization expense related to definite-lived intangible assets is as follows (in thousands):

Fiscal Year:
2022	$	4,017
2023		2,867
2024		1,894
2025		1,439
2026		345
Thereafter		—
	$	10,562

10.Accrued Liabilities

Accrued liabilities consist of the following (in thousands):

	September 30,
	2021		2020
Compensation and benefits	$	73,344	$	54,749
Interest payable		24,101		29,048
Deferred revenue		18,543		16,728
Rental obligations		10,501		8,964
Insurance reserves		5,934		4,796
Property and other taxes		3,853		4,109
Operating accruals and other		69,879		52,271
Total accrued liabilities	$	206,155	$	170,665

F-21

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

11.Commitments and Contingencies

Commitments

Letters of Credit

We had $18.3 million and $18.6 million of outstanding letters of credit as of September 30, 2021 and 2020, respectively.

Contingencies

Legal Proceedings

The Company is, from time to time, involved in various claims and lawsuits incidental to the conduct of its business in the ordinary course. We do not believe that the ultimate resolution of these matters will have a material adverse impact on our consolidated financial position, results of operations or cash flows.

Liabilities for loss contingencies, arising from claims, assessments, litigation, fines, penalties, the data security incidents and other sources, are recorded when it is probable that a liability has been incurred and the amount of the assessment can be reasonably estimated. We have no significant liabilities for loss contingencies at September 30, 2021 and 2020.

12.Debt

Short-term Debt

In May 2021, we entered into a third amendment to our five-year asset-based senior secured loan facility (the "ABL facility") with a syndicate of banks, which reduced the revolving commitment thereunder from $600.0 million to $500.0 million and extended the maturity to May 11, 2026. In connection with the amendment, we incurred $1.3 million in debt issuance costs that will be amortized over the life of the ABL facility.

The interest rate on the ABL facility is variable and determined at our option as (i) prime plus 0.25% or 0.50% or (ii) London Interbank Offered Rate plus 1.25% or 1.50%. In addition, the terms of the ABL facility contain a commitment fee of 0.20% on the unused portion of the facility. Borrowings under the ABL facility are secured by a first-priority lien in and upon the accounts and inventory (and the proceeds thereof) of the Company and its guarantor subsidiaries. Furthermore, the ABL facility is also secured by a second-priority lien in and upon the remaining assets of the Company and its guarantor subsidiaries.

At September 30, 2021 and 2020, there were no outstanding borrowings under our ABL facility. At September 30, 2021, we had $468.5 million available for borrowing, thereunder, including our Canadian sub-facility, subject to borrowing base limitations, as reduced by outstanding letters of credit.

Long-term Debt

Long-term debt consists of the following (dollars in thousands):

	September 30,
	2021		2020		Interest Rates
Term loan B:
Variable-rate tranche	$	413,000	$	422,625	LIBOR plus 2.25%
Fixed-rate tranche		—		213,163	4.500%
Senior notes due Nov. 2023		—		197,419	5.500%
Senior notes due Apr. 2025		300,000		300,000	8.750%
Senior notes due Dec. 2025		679,961		679,961	5.625%
Total	$	1,392,961	$	1,813,168
Plus: capital lease obligations		679		864
Less: unamortized debt issuance costs     and discount, net		10,916		16,955
Total debt	$	1,382,724	$	1,797,077
Less: current maturities		194		180
Total long-term debt	$	1,382,530	$	1,796,897

F-22

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

Maturities of our debt, excluding capital leases, are as follows at September 30, 2021 (in thousands):

Fiscal Year:
2022-2023	$	—
2024		413,000
2025		300,000
2026		679,961
Thereafter		—
Total	$	1,392,961

Term Loan B

In July 2017, we entered into a seven-year term loan pursuant to which we borrowed $850 million (the “term loan B”). Borrowings under the term loan B are secured by a first-priority lien in and upon substantially all of the assets of the Company and its domestic subsidiaries other than the accounts, inventory (and the proceeds thereof) and other assets that secure the ABL facility on a first priority basis. The term loan B matures on July 5, 2024. Interest is payable monthly on the variable-rate tranche and quarterly on the fixed-rate tranche.

In January 2021, we paid the remaining $213.2 million aggregate principal amount of our term loan B fixed tranche at par, excluding accrued interest. In connection with the repayment, we recognized a $1.4 million loss on the extinguishment of debt from the write-off of unamortized deferred financing costs. 

Additionally in June 2021, we elected to repay $8.3 million aggregate principal amount of our term loan B variable tranche. Furthermore in September 2021, we elected to repay an additional $1.4 million aggregate principal amount. These optional prepayments did not have any early prepayment penalties. In connection with the prepayments, we recognized a loss on extinguishment of debt of $0.1 million from the write-off of unamortized deferred financing costs. 

   Senior Notes

The senior notes due 2023 and the senior notes due December 2025, which we refer to collectively as “the senior notes due 2023 and 2025,” are unsecured obligations that are jointly and severally guaranteed by Sally Beauty Holdings, Inc. and Sally Investment, and by each material domestic subsidiary. Interest on the senior notes due 2023 and 2025 is payable semi-annually, during our first and third fiscal quarters.

On April 1, 2021, we called the entire outstanding balance of $197.4 million of our 5.50% senior notes due 2023 at par plus a premium. In connection with the repayment, we recognized losses on extinguishment of debt in the aggregate amount of $2.8 million, which included a $1.8 million call premium and the write-off of $1.0 million in unamortized deferred financing costs.

On April 24, 2020, we closed on $300.0 million of our Senior Secured Notes and received $295.5 million in net proceeds from the Senior Secured Notes offering. The notes bear interest at a rate of 8.75% and were issued at par. The Senior Secured Notes are guaranteed on a senior secured basis by the guarantors who have guaranteed obligations under our senior secured credit facilities and our existing notes.

Covenants

The agreements governing our debt contain a customary covenant package that places restrictions on the disposition of assets, the granting of liens and security interests, the prepayment of certain indebtedness, and other matters and customary events of default, including customary cross-default and/or cross-acceleration provisions. As of September 30, 2021, we are in compliance with all debt covenants and all the net assets of our consolidated subsidiaries were unrestricted from transfer.

F-23

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

13.Derivative Instruments

As of September 30, 2021, we did not purchase or hold any derivative instruments for trading or speculative purposes. See Note 4 for the classification and fair value of our derivative instruments.

Designated Cash Flow Hedges

Foreign Currency Forwards

During the fiscal year ended September 30, 2021, we entered into foreign currency forwards to mitigate the exposure to exchange rate changes on inventory purchases in USD by our foreign subsidiaries over fiscal year 2021. As of September 30, 2021, all of our foreign currency forward derivatives instruments had settled. We record, net of income tax, the changes in fair value related to the foreign currency forwards into AOCL and recognize realized gain or loss into cost of goods sold based on inventory turns. As of September 30, 2021, we expect to reclassify approximately $0.5 million in net losses into cost of goods sold over the next 12 months.

During the fiscal year ended September 30, 2021, we reclassified $0.3 million of net losses into cost of goods sold.

Interest Rate Caps

In July 2017, we purchased two interest rate caps with an initial aggregate notional amount of $550 million (the “interest rate caps”). The interest rate caps are made up of individual caplets that expire monthly through June 30, 2023 and are designated as cash flow hedges.

Over the next 12 months, we expect to reclassify approximately $1.7 million into interest expense, which represents the original value of the expiring caplets.

During the fiscal year ended September 30, 2021, we reclassified $1.2 million into interest expense.

14.401(k) and Profit Sharing Plan

We offer 401(k) Plans to our U.S. and Puerto Rico employees who meet certain eligibility requirements. The U.S. 401(k) Plan allows employees to contribute immediately upon hire, while the Puerto Rico 401(k) Plan allows employees to contribute after one year of employment. Under the terms of each 401(k) Plan, employees may contribute a percentage of their annual compensation up to certain maximums, as defined by each 401(k) Plan and by statutory limitations. We currently match a portion of employee contributions, as defined by each 401(k) Plan. We recognized expense of $6.2 million, $5.8 million and $6.2 million in the fiscal years ended September 30, 2021, 2020 and 2019, respectively, related to such matching contributions and these amounts are included in selling, general and administrative expenses in our consolidated statements of earnings.

In addition, pursuant to the 401(k) Plans, we may elect to make voluntary profit sharing contributions to the accounts of eligible employees as determined by the Compensation Committee of the Board. During the fiscal years ended September 30, 2021, 2020 and 2019, we did not make a profit sharing contribution to the 401(k) Plans.

F-24

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

15.Income Taxes

U.S. Tax Law Changes

In response to the global pandemic related to COVID-19, the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) was enacted on March 27, 2020. The CARES Act provides numerous tax provisions and other stimulus measures, including temporary changes regarding the prior and future utilization of net operating losses, temporary changes to the prior and future limitations on interest deductions, technical corrections from prior tax legislation for tax depreciation of certain qualified improvement property, temporary suspension of certain payment requirements for the employer portion of social security taxes, and the creation of certain refundable employee retention credits. There was not a material impact on our income tax expense for the fiscal years ended September 30, 2021 and 2020, related to the CARES Act. We will continue to monitor legislative developments related to COVID-19 and will record the associated income tax impacts in the periods that guidance is finalized or when we are able to reasonably estimate an impact.

On December 22, 2017, the U.S. enacted comprehensive amendments to the Internal Revenue Code of 1986 (“U.S. Tax Reform”). Among other things, U.S. Tax Reform (a) reduced the federal statutory tax rate for corporate taxpayers, (b) provided for a deemed repatriation of undistributed foreign earnings by U.S. taxpayers and made other fundamental changes on how foreign earnings will be taxed by the U.S. and (c) otherwise modified corporate tax rules in significant ways.  

The U.S. Treasury Department has issued final regulations covering the one-time transition tax on unrepatriated foreign earnings, which was enacted as part of U.S Tax Reform. Certain guidance included in these final regulations is inconsistent with our interpretation of the enacted tax law that led to the recognition of a $2.5 million benefit in the first quarter of fiscal year 2019. Notwithstanding this inconsistency, we remain confident in our interpretation of the Internal Revenue Code and intend to defend this position through litigation, if necessary. However, if we are ultimately unsuccessful in defending our position, we may be required to reverse the benefit.

Beginning with our first quarter of fiscal year 2019, we are subject to taxation on global intangible low-taxed income (“GILTI”) earned by certain foreign subsidiaries. We have made the policy election to record this tax as a period cost at the time it is incurred. The impact from GILTI was immaterial for fiscal years 2021, 2020, and 2019. For the fiscal year ended September 30, 2020, the provision for income taxes also includes a benefit due to a reduction of prior year tax related to GILTI. The benefit is a result of favorable final Regulations being issued by the Department of Treasury in July 2020, which can be applied retroactively.

The provision for income taxes for the fiscal years 2021, 2020 and 2019 consists of the following (in thousands):

	Fiscal Year Ended September 30,
	2021			2020		2019
Current:
Federal	$	64,526		$	22,282	$	59,855
Foreign		14,869			6,120		10,132
State		14,364			4,730		15,339
Total current portion		93,759			33,132		85,326
Deferred:
Federal		(6,054	)		10,177		4,905
Foreign		(1,195	)		1,321		(1,498	)
State		(1,434	)		2,092		1,808
Total deferred portion		(8,683	)		13,590		5,215
Total provision for income taxes	$	85,076		$	46,722	$	90,541

F-25

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

The difference between the U.S. statutory federal income tax rate and the effective income tax rate is summarized below:

	Fiscal Year Ended September 30,
	2021			2020				2019
U.S. federal statutory income tax rate		21.0	%		21.0		%		21.0		%
State income taxes, net of federal tax benefit		3.0			3.4				3.4
Effect of foreign operations		0.8			(0.4	)			0.2
Foreign valuation allowances		0.6			4.6				(0.2	)
Tax law change - GILTI	—				(1.0	)			—
Deemed repatriation tax	—				0.2				(0.3	)
Share-based payment awards		0.6			1.2				0.6
Other, net		0.2			0.2				0.3
Effective tax rate		26.2	%		29.2		%		25.0		%

The tax effects of temporary differences that give rise to our deferred tax assets and liabilities are as follows (in thousands):

	September 30,
	2021			2020
Deferred tax assets attributable to:
Foreign loss carryforwards	$	34,007		$	35,091
Accrued liabilities		18,662			8,871
Share-based compensation expense		8,392			8,988
U.S. foreign tax credits		11,199			11,199
U.S. federal social security tax deferral		3,089			4,038
Inventory adjustments		2,754			2,131
Other		2,984			1,101
Total deferred tax assets		81,087			71,419
Valuation allowance		(51,810	)		(50,543	)
Total deferred tax assets, net		29,277			20,876
Deferred tax liabilities attributable to:
Depreciation and amortization		109,038			107,672
Net deferred tax liability	$	79,761		$	86,796

We believe that it is more-likely-than-not that the results of future operations will generate sufficient taxable income to realize the deferred tax assets, net of the valuation allowance. We have recorded a valuation allowance to account for uncertainties regarding recoverability of certain deferred tax assets, primarily foreign loss carry-forwards.

Domestic earnings before provision for income taxes were $288.0 million, $168.0 million and $328.3 million in the fiscal years 2021, 2020 and 2019, respectively. Foreign earnings before provision for income taxes of $36.9 million in the fiscal year 2021, a loss before provision for income taxes of $8.0 million in the fiscal year 2020 and earnings before provision for income taxes of $33.9 million in the fiscal year 2019.

Tax reserves are evaluated and adjusted as appropriate, while taking into account the progress of audits by various taxing jurisdictions and other changes in relevant facts and circumstances evident at each balance sheet date. We do not expect the outcome of current or future tax audits to have a material adverse effect on our consolidated financial condition, results of operations or cash flow.

As of September 30, 2021, applicable deferred tax liabilities have been provided for undistributed foreign earnings in excess of foreign working capital and cash requirements. As a result of U.S. Tax Reform, the repatriation of cash to the U.S. is generally no longer taxable for federal income tax purposes, but could be subject to foreign withholding taxes and state income taxes. If undistributed earnings of our foreign operations were not considered permanently reinvested as of September 30, 2021, an immaterial amount of additional deferred taxes would have been provided.

F-26

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

At September 30, 2021 and 2020, we had total operating loss carry-forwards of $125.7 million and $128.2 million, respectively, of which $109.4 million and $111.7 million, respectively, are subject to a valuation allowance. At September 30, 2021, operating loss carry-forwards of $3.0 million expire between 2021 and 2032 and operating loss carry-forwards of $122.7 million have no expiration date. At September 30, 2021 and 2020, we had tax credit carry-forwards of $14.1 million and $13.8 million, respectively. This includes a U.S. foreign tax credit carry-forward of $11.2 million primarily as a result of the deemed repatriation tax under U.S. Tax Reform. This credit expires in 2028. We do not believe the realization of the U.S. foreign tax credit is more-likely-than-not, so a valuation allowance has been recorded against its full value. Of the remaining tax credit carry-forwards, at September 30, 2021, $1.2 million expire between 2024 and 2028, $0.3 million expire between 2032 and 2036 and $1.4 million have no expiration date. Total tax credit carry-forwards of $12.6 million are subject to a valuation allowance at September 30, 2021 and 2020.

The changes in the amount of unrecognized tax benefits are as follows (in thousands):

	Fiscal Year Ended September 30,
	2021			2020
Balance at beginning of the fiscal year	$	2,053		$	2,000
Increases related to prior year tax positions		5			—
Decreases related to prior year tax positions		(2	)		(4	)
Increases related to current year tax positions		195			250
Lapse of statute		(159	)		(193	)
Balance at end of fiscal year	$	2,092		$	2,053

If recognized, these positions would affect our effective tax rate.  

We recognize interest and penalties, accrued in connection with unrecognized tax benefits, in provision for income taxes. Accrued interest and penalties, in the aggregate, were $0.3 million and $0.2 million at September 30, 2021 and 2020, respectively.

Because existing tax positions will continue to generate increased liabilities for unrecognized tax benefits over the next 12 months, and the fact that from time to time our tax returns are routinely under audit by various taxing authorities, it is reasonably possible that the amount of unrecognized tax benefits will change during the next 12 months. An estimate of the amount of such change, or a range thereof, cannot reasonably be made at this time. However, we do not expect the change, if any, to have a material effect on our consolidated financial condition or results of operations within the next 12 months.

Our consolidated federal income tax return for the fiscal year ended September 30, 2019, is currently under IRS examination. Our consolidated federal income tax return for the fiscal year ended September 30, 2018 is currently under IRS Appeals for the aforementioned issue related to the transition tax on unrepatriated earnings. Our statute remains open for the fiscal year ended September 30, 2018, forward. Our U.S. state income tax returns are impacted by various statutes of limitations and are generally open for the fiscal year ended September 30, 2018 and future years. Our foreign income tax returns are impacted by various statutes of limitations, which are generally open from 2016 forward.

F-27

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

16.Acquisitions

On September 28, 2020, we acquired La Maison Ami-Co (1981) Inc. (“Ami-Co”), a professional beauty products distributor with ten stores in the province of Quebec, Canada, for approximately $8.9 million, pending certain holdbacks. In addition, this acquisition includes exclusive distribution rights in Quebec to premier professional hair color and hair care brands. We accounted for this acquisition using the acquisition method of accounting for business combinations and funded by cash on hand. Upon acquisition, we preliminarily recorded goodwill of $5.3 million, which is not expected to be deductible for tax purposes, in connection with this acquisition. The results of operations of Ami-Co subsequent to the acquisition date and the goodwill recorded in connection with the acquisition was included within our BSG segment. The acquisition of Ami-Co was not material to our results of operations. During fiscal year 2021, we recorded post-acquisition adjustments from our purchase of Ami-Co that reduced goodwill and established $2.5 million in intangible assets subject to amortization. Additionally, we released $1.6 million in holdbacks in connection with the Ami-Co acquisition during the fiscal year.

In addition, we completed several other individually immaterial acquisitions during the fiscal years 2021 and 2020 in the aggregate cost of approximately $0.7 million and $5.7 million, respectively. As a result of these acquisitions, we recorded intangible assets subject to amortization in fiscal years 2021 and 2020 of approximately $0.6 million and $3.9 million, respectively.

17.Segments and Disaggregated Revenue

Our segments are defined on how our chief operating decision maker, which we consider the Chief Executive Officer and Chief Financial Officer together, regularly reviews performance and allocates resources to our operating segments.

Our business is organized into two reportable segments: (i) SBS, a domestic and international chain of retail stores and a consumer-facing e-commerce website that offers professional beauty supplies to both salon professionals and retail customers primarily in North America, Puerto Rico, and parts of Europe and South America and (ii) BSG, including its franchise-based business Armstrong McCall, a full service distributor of beauty products and supplies that offers professional beauty products directly to salons and salon professionals through its professional-only stores, e-commerce platforms and its own sales force in partially exclusive geographical territories in the U.S. and Canada.  

The accounting policies of both of our reportable segments are the same as described in the summary of significant accounting policies contained in Note 2. Sales between segments, which were eliminated in consolidation, were not material for the fiscal years ended September 30, 2021, 2020 and 2019.

F-28

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

Business Segments Information

Segment data for the fiscal years 2021, 2020 and 2019 are as follows (in thousands):

	2021		2020		2019
Net sales (for the fiscal year indicated):
SBS	$	2,278,382	$	2,080,703	$	2,293,094
BSG		1,596,615		1,433,627		1,583,317
Total	$	3,874,997	$	3,514,330	$	3,876,411
Earnings before provision for income taxes:
Segment operating earnings:
SBS	$	417,658	$	237,588	$	366,412
BSG		205,078		194,206		239,572
Segment operating earnings		622,736		431,794		605,984
Unallocated expenses		199,682		159,009		148,193
Restructuring		4,611		14,025		(682	)
Consolidated operating earnings		418,443		258,760		458,473
Interest expense		93,509		98,793		96,309
Earnings before provision for income taxes	$	324,934	$	159,967	$	362,164
Depreciation and amortization:
SBS	$	61,887	$	65,207	$	65,561
BSG		28,597		29,324		28,568
Corporate		11,717		12,248		13,529
Total	$	102,201	$	106,779	$	107,658
Payments for property and equipment:
SBS	$	43,165	$	73,130	$	69,802
BSG		24,880		27,338		18,997
Corporate		5,859		10,390		18,956
Total	$	73,904	$	110,858	$	107,755
Total assets (as of September 30):
SBS	$	1,235,427	$	1,370,745	$	973,304
BSG		1,179,263		1,106,801		1,012,336
Sub-total		2,414,690		2,477,546		1,985,640
Corporate		432,442		417,601		112,806
Total	$	2,847,132	$	2,895,147	$	2,098,446

Unallocated expenses consist of corporate and shared costs and are included in selling, general and administrative expenses in our consolidated statements of earnings. In the fiscal years 2021, 2020 and 2019, no single customer accounted for 10% or more of revenue.

F-29

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

Geographic Area Information

Certain geographic data is as follows (in thousands):

	2021		2020		2019
Net sales (for the fiscal year indicated):
United States	$	3,228,091	$	2,914,171	$	3,169,821
Other countries		646,906		600,159		706,590
Total	$	3,874,997	$	3,514,330	$	3,876,411
Long-lived assets (as of September 30):
United States	$	267,839	$	264,936	$	259,815
United Kingdom		15,089		20,183		24,476
Other countries		24,449		29,910		35,337
Total	$	307,377	$	315,029	$	319,628

Disaggregated Revenues

The following tables disaggregate our segment revenues by merchandise category:

	Fiscal Year Ended September 30,
SBS	2021			2020			2019
Hair color		35.6	%		33.0	%		29.4	%
Hair care		18.9	%		18.9	%		20.4	%
Skin and nail care		13.9	%		14.3	%		14.8	%
Styling tools		12.3	%		12.8	%		13.5	%
Salon supplies and accessories		7.6	%		8.1	%		6.6	%
Textured hair		5.9	%		5.8	%		7.1	%
Other beauty items		5.8	%		7.1	%		8.2	%
Total		100.0	%		100.0	%		100.0	%

	Fiscal Year Ended September 30,
BSG	2021			2020			2019
Hair color		43.7	%		40.6	%		39.5	%
Hair care		36.8	%		35.0	%		35.1	%
Skin and nail care		7.0	%		8.0	%		8.1	%
Styling tools		6.4	%		6.2	%		3.4	%
Other beauty items		2.3	%		3.4	%		6.3	%
Promotional items		3.8	%		6.8	%		7.6	%
Total		100.0	%		100.0	%		100.0	%

The following table disaggregates our segment revenue by sales channels:

	SBS									BSG
	Fiscal Year Ended September 30,									Fiscal Year Ended September 30,
	2021			2020			2019			2021			2020			2019
Company-operated stores		94.1	%		91.8	%		96.9	%		69.1	%		68.9	%		69.4	%
E-commerce		5.9	%		8.0	%		2.8	%		9.2	%		8.7	%		4.8	%
Franchise stores		—			0.2	%		0.3	%		7.5	%		7.1	%		7.6	%
Distributor sales consultants		—			—			—			14.2	%		15.3	%		18.2	%
Total		100.0	%		100.0	%		100.0	%		100.0	%		100.0	%		100.0	%

F-30

Sally Beauty Holdings, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Fiscal Years ended September 30, 2021, 2020 and 2019

18.Restructuring

Restructuring expense and gains for the fiscal years ended September 30, 2021, 2020 and 2019, are as follows (in thousands):

	2021		2020		2019
Project Surge	$	1,451	$	1,511	$	—
Transformation Plan		3,160		12,514		(682	)
Total expense (gain)	$	4,611	$	14,025	$	(682	)

Project Surge

In November 2019, we announced that we were launching Project Surge, which takes the successful elements of the North American Sally Beauty transformation and integrates them into our European operations, with the support and participation of several key leaders from the corporate headquarters. As part of this plan, we are focusing on several operating elements, including a review of our talent and operating structure.

The liability related to Project Surge, which is included in accrued liabilities on our consolidated balance sheets, is as follows (in thousands):

Project Surge	Liability at September 30, 2020		Expenses		Cash Payments		Adjustments		Liability at September 30, 2021
Workforce reductions	$	—	$	1,061	$	981	$	—	$	80
Facility closures		—		—		—		—		—
Other		—		390		390		—		—
Total	$	—	$	1,451	$	1,371	$	—	$	80

Expenses incurred during the fiscal year ended September 30, 2021, represent costs incurred by SBS of $0.7 million, corporate of $0.5 million and BSG of $0.2 million.

Transformation Plan

We previously disclosed a plan to focus on certain core business strategies. In addition to optimizing our supply chain network with changes to our transportation model and network of nodes, we are improving our marketing and digital commerce capabilities, and advancing our merchandising transformation efforts. In addition, we expanded our plan and announced a reduction in workforce within our field and headquarters. All these together, make up our Transformation Plan.

The liability related to the Transformation Plan, which is included in accrued liabilities on our consolidated balance sheets, is as follows (in thousands):

Transformation Plan	Liability at September 30, 2020		Expenses		Cash Payments		Adjustments		Liability at September 30, 2021
Workforce reductions	$	65	$	1,327	$	674	$	—	$	718
Facility closures		—		790		368		—		422
Other		—		1,043		1,043		—		—
Total	$	65	$	3,160	$	2,085	$	—	$	1,140

Expenses incurred during the fiscal year ended September 30, 2020, represent costs incurred by SBS of $3.2 million. In addition, SBS recognized $1.4 million in cost related to inventory write-downs in connection with the plan within cost of products sold.  

F-31

EX-10.20

Exhibit 10.20

SALLY BEAUTY HOLDINGS, INC.

ANNUAL INCENTIVE PLAN

(As Amended on September 23, 2021)

SECTION 1

Purpose

The purpose of the Sally Beauty Holdings, Inc. Annual Incentive Plan is to permit Sally Beauty Holdings, Inc., and its consolidated subsidiaries (the “Company”), through awards of annual cash incentive compensation, to attract and retain executive officers and other key employees and to motivate these employees to promote the profitability and growth of the Company.

SECTION 2

Definitions

“Active Employee” shall mean the employee is on the active payroll of the Company or any Subsidiary or Parent, as applicable, and has not experienced a voluntary or involuntary termination of employment with the Company or any Subsidiary or Parent for any reason.

“Affiliate” means (i) any Subsidiary or Parent, or (ii) an entity that directly or through one or more intermediaries controls, is controlled by or is under common control with, the Company, as determined by the Committee

“Award” shall mean the amount earned and paid to a Participant under the Plan for a Performance Period.

“Board” shall mean the Board of Directors of the Company, or the successor thereto.

“Cause” as a reason for a Participant’s termination of employment shall have the meaning assigned such term in the employment, severance or similar agreement, if any, between such Participant and the Company or an Affiliate, provided, however that if there is no such employment, severance or similar agreement in which such term is defined, “Cause” shall mean any of the following acts, as determined in good faith by the Committee or the Board: (i) the continued and willful failure of the Participant substantially to perform the duties of Participant’s employment or other service for the Company or any Subsidiary (other than any such failure due to the Participant’s Disability); (ii) the Participant’s engaging in willful or serious misconduct that has caused or could reasonably be expected to result in material injury to the Company or any of its Subsidiaries or Affiliates, including, but not limited to, by way of damage to the Company’s or a Subsidiary’s or Affiliate’s reputation or public standing; (iii) the Participant’s commission of a felony involving the business, assets, customers or clients of the Company or any Affiliate, or charge with, indictment for, conviction of, pleading guilty to, confession to, or entering of a plea of nolo contendere by Participant for any other felony or any crime involving fraud, dishonesty, moral turpitude, or a breach of trust; or (iv) the Participant’s material violation or breach of the Company’s or any Subsidiary’s code of conduct or ethics or other Company or Subsidiary policy or rule or the material breach by the Participant of any of his obligations under any written covenant or agreement with the Company or any of its Subsidiaries or Affiliates.

“Change in Control” shall have the meaning set forth in the Stock Plan.

“Committee” shall mean the Compensation and Talent Committee of the Board.

“Disability” of a Participant means that the Participant (i) is unable to engage in any substantial gainful activity by reason of any medically determinable physical or mental impairment which can be expected to result in death or can be expected to last for a continuous period of not less than 12 months, or (ii) is, by reason of any medically determinable physical or mental impairment which can be expected to result in death or can be expected to last for a continuous period of not less than 12 months, receiving income replacement benefits for a period of not less than three months under an accident and health plan covering employees of the Participant’s employer. In the event of a dispute, the determination of whether a Participant is Disabled will be made by the Committee and may be supported by the advice of a physician competent in the area to which such Disability relates.

“Eligible Employee” shall mean any employee of the Company or any of its Subsidiaries.

“Leave of Absence” shall mean any leave of absence authorized in writing by the Company or any Subsidiary or Parent, as applicable, prior to its commencement.

“Parent” shall mean a corporation, limited liability company, partnership or other entity which owns or beneficially owns a majority of the outstanding voting stock or voting power of the Company.

“Participant” shall mean, for each Performance Period, an Eligible Employee who has been selected to participate in the Plan for that Performance Period.

“Performance Objectives” shall mean the financial, operational and/or individual performance objectives established by or under the direction of the Committee with respect to a given Performance Period.

“Performance Period” shall mean the Company’s fiscal year or any other period designated by the Committee with respect to which an Award may be granted.

“Plan” shall mean this Sally Beauty Holdings, Inc. Annual Incentive Plan, as amended from time to time.

“Retirement” shall mean (i) the Participant has attained the age of 65; or (ii) the sum of the Participant’s age and years of service as an employee of the Company or any Subsidiary equals or exceeds 65 years, and the Participant has at least attained the age of 55.

“Scheduled Payment Date” for any Performance Period has the meaning assigned such term in Section 6(a) hereof.

“Stock Plans” shall mean the Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan and any future equity compensation plan(s) approved by the shareholders of the Company.

“Subsidiary” shall mean any corporation, limited liability company, partnership or other entity, domestic or foreign, of which a majority of the outstanding voting stock or voting power is beneficially owned directly or indirectly by the Company.

“Target Award” shall mean the amount of an Award, expressed as a percentage of base salary, that will be earned by a Participant for a Performance Period if designated Performance Objectives are achieved at the target level.

SECTION 3

Administration

The Committee shall administer the Plan and shall have full authority to interpret the Plan, to establish rules and regulations relating to the operation of the Plan, to select Participants, to determine the amounts of any Awards and to make all determinations and take all other actions necessary or appropriate for the proper administration of the Plan. The Committee’s interpretation of the Plan, and all actions taken within the scope of its authority, shall be final and binding on the Company, its stockholders and Participants, former Participants, and their respective successors and assigns. No member of the Committee shall be eligible to participate in the Plan.

The Committee may delegate to the Chief Executive Officer some or all of its authority with respect to Eligible Employees who are not executive officers of the Company, including the authority to select Participants, establish or approve Performance Objectives, establish or approve Target Awards, or determine the amounts of Awards to Participants under the Plan.

SECTION 4

Eligibility and Participation

The Committee shall determine the Participants in the Plan for each Performance Period. With respect to non-executive officers, the Chief Executive Officer shall recommend to the Committee a list of Eligible Employees (and/or job classifications or categories of Eligible Employees) proposed to be Participants in the Plan for each Performance Period. Within 90 days after the beginning of each Performance Period (or such longer period as may be determined by the Committee from time to time), the Committee shall review and approve the Eligible Employees and/or job classifications or categories of Eligible Employees who will be Participants in the Plan for that Performance Period. The Chief Executive Officer may add or delete non-executive officer Participants and/or job classifications or categories of Participants during a Performance Period, subject to Committee approval.

SECTION 5

Operation of the Plan

(a)Establishment of Target Awards. Within 90 days after the beginning of each Performance Period (or such longer period as may be determined by the Committee from time to time), the Committee (or the Chief Executive Officer if so authorized by the Committee with respect to Participants who are not executive officers) shall approve the percentage of each Participant’s base salary that will be awarded to the Participant if designated Performance Objectives are achieved at the target performance level (the “Target Award”). Each Participant’s Target Award percentage will be communicated in writing to the Participant. The actual Award to

a Participant may be greater or less than his or her Target Award, depending on the level of achievement of Performance Objectives and depending on whether the Committee (or the Chief Executive Officer if so authorized by the Committee with respect to Participants who are not executive officers) exercises discretion to increase or reduce a resulting Award as provided herein.  If a Participant’s Target Award is based on his or her managerial level, and if his or her managerial level changes during the Performance Period, the Target Awardpercentages for such managerial levels will be prorated based on the number of days the Participant was employed in the applicable managerial levels during the PerformancePeriod.

(b)Service Requirements and Performance Objectives.

(i) Service Requirements.  Except as may be required by law and subject to the exceptions set forth in Section 7 hereof, a Participant must be an Active Employee for three (3) months of a Performance Period to be eligible for an Award for that Performance Period, unless the Committee (or the Chief Executive Officer if so authorized by the Committee with respect to Participants who are not executive officers of the Company) determinesotherwise.

(ii) Performance Objectives. Within 90 days after the beginning of each Performance Period (or such longer period as may be determined by the Committee from time to time), the Committee (or the Chief Executive Officer if so authorized by the Committee with respect to Participants who are not executive officers) shall establish or approve financial, operational and/or individual performance objectives relative to each Participant for a Performance Period, which may vary depending on the business unit, managerial level or role of the Participant. Such Performance Objectives may be expressed in terms of threshold, target and maximum performance levels, the achievement of which will affect the amount of the Awards earned, with or without interpolation between points. The applicable Performance Objectives for each Participant shall be communicated in writing to the Participant as soon as practicable after they areestablished.

(c)Determination of Awards. As soon as practicable after the end of each Performance Period, the Committee (or the Chief Executive Officer if so authorized by the Committee with respect to Participants who are not executive officers) will review the level of achievement of Performance Objectives for the Performance Period. While the achievement of Performance Objectives shall in all cases be taken under consideration by the Committee (or the Chief Executive Officer if so authorized by the Committee to determine Awards with respect to Participants who are not executive officers), the final Award for each Participant is within the sole discretion of the Committee (or the Chief Executive Officer if so authorized by the Committee with respect to Participants who are not executive officers), based on such factors as it or he shall deem relevant. The Committee (or the Chief Executive Officer, as the case may be) shall review and approve all Awards, based upon the assumption that the Participant will be an Active Employee on the Scheduled Payment Date (definedbelow).

SECTION 6

Payment of Awards

(a)Awards will be paid to Participants within 30 days after the amount of such Awards for a Performance Period have been determined, but no later than March 15 of the calendar year following the end of the Performance Period for which the Awards, if any, were earned (the “Scheduled PaymentDate”).

(b)Unless otherwise provided in Section 7 or determined by the Committee, a Participant must be an Active Employee on the Scheduled Payment Date for a Performance Period to be eligible for anAward.

(c)Awards made to Participants who are participating in the Plan for less than the entire Performance Period shall be prorated based on the number of days that the Participant was an Active Employee during the applicable Performance Period.

(d)Any Participant may be removed from consideration for an Award (or have the Award amount reduced) at the discretion of the Committee or its designee. Performance-related and ethics-related personnel actions are particularly likely to lead to removal fromconsideration.

(e)Payment of Awards may be made in cash, stock, restricted stock, options, other stock-based or stock-denominated units or any combination thereof determined by the Committee. Equity or equity-based awards shall be granted under the terms and conditions of one or more of the Company’s Stock Plans. If so authorized by the Committee, payment of Awards may be deferred in accordance with a written election by the Participant pursuant to procedures established by theCommittee.

SECTION 7

Effect of Employment Status

(a)General.

(i) Unless otherwise provided in this Section 7 or determined by the Committee, a Participant must be an Active Employee on the Scheduled Payment Date for a Performance Period to be eligible for anAward.

(ii) Except as may be required by law and subject to the exceptions set forth in this Section 7, a Participant must be an Active Employee for at least three months of a Performance Period to be eligible for an Award for that Performance Period, unless the Committee (or the Chief Executive Officer if so authorized by the Committee with respect to Participants who are not executive officers of the Company) determinesotherwise.

(b)Termination of Employment Following Conclusion of Performance Period and Prior to Scheduled Payment Date. Unless otherwise determined by the Committee in its discretion, and subject to any contrary provision in an individual employment, severance or similar agreement with a Participant:

(i) If a Participant’s employment terminates by reason of his or her  death, Disability or Retirement after the end of the Performance Period but before the Scheduled Payment Date, then such Participant shall be eligible to earn an Award on the Scheduled Payment Date based upon the level of achievement of such Participant’s Performance Objectives for the applicable Performance Period.

(ii) If the Company terminates a Participant’s employment without Cause after the end of the Performance Period but before the Scheduled Payment Date, then such Participant shall be eligible to earn an Award on the Scheduled Payment Date based upon the level of achievement of such Participant’s Performance Objectives for the applicable Performance Period, provided that within thirty (30) days after the date of termination the Participant shall have executed a separation and full release of claims/covenant not to sue agreement in the form provided by the Company (the “Release Agreement”) and such Release Agreement shall not have been revoked within the revocation period specified in the Release Agreement.

(iii) If a Participant’s employment terminates after the end of the Performance Period but prior to the Scheduled Payment Date for any reason other than as set forth in Section 7(b)(i) or (ii), then such Participant shall not be eligible for an Award.

(c)Termination of Employment During Performance Period. Unless otherwise determined by the Committee in its discretion, and subject to any contrary provision in an individual employment, severance or similar agreement with a Participant:

(i) If a Participant’s employment terminates by reason of his or her  death, Disability or Retirement during the Performance Period, then, provided that, except as otherwise required by law, such Participant has been an Active Employee for at least three months of the Performance Period, such Participant shall be eligible to earn a pro rata Award on the Scheduled Payment Date based upon the level of achievement of such Participant’s Performance Objectives for the applicable Performance Period, with such proration based upon the number of days that the Participant was an Active Employee during the applicable Performance Period.

(ii) If the Company terminates Participant’s employment without Cause during the Performance Period, then, provided that, except as otherwise required by law, such Participant has been an Active Employee for at least three months of the Performance Period, such Participant shall be eligible to earn a pro rata Award on the Scheduled Payment Date based upon the level of achievement of such Participant’s Performance Objectives for the applicable Performance Period, with such proration based upon the number of days that the Participant was an Active Employee during the applicable Performance Period, provided that within thirty (30) days after the date of termination Participant shall have executed a Release Agreement and such Release Agreement shall not have been revoked within the revocation

period specified in the Release Agreement.

(iii) If a Participant’s employment terminates during the Performance Period for any reason other than as set forth in Section 7(c)(i) or (ii), then such Participant shall not be eligible for an Award.

(d)Transfers; Other Changes in Status. Subject to any contrary provision in an individual employment, severance or similar agreement with a Participant:

(i) In the event a Participant is transferred between the Company and one or more of its Subsidiaries or to an unaffiliated company, the effect of the transfer on the Award shall be determined by the Committee (or the Chief Executive Officer if so authorized by the Committee with respect to Participants who are not executive officers of theCompany).

(ii) If a Participant begins employment or is promoted to an eligible position after the beginning of a Performance Period, the Committee (or the Chief Executive Officer if so authorized by the Committee with respect to Participants who are not executive officers), in its or his discretion, may determine whether such employee may participate in the Plan and if so, the terms of such participation. Any Award earned by such Participant will be prorated based on the number of days such person participated in the Plan during the Performance Period, unless the Committee or the Chief Executive Officer, as the case may be, determinesotherwise.

(iii) If a Participant is demoted during a Performance Period, the Committee (or the Chief Executive Officer if so authorized by the Committee with respect to Participants who are not executive officers) will determine whether Plan participation ends at that time, or is continued, perhaps at a reduced level. If participation ends, any Award earned during the timeof participation will be prorated based on the number of days such person participated in the Plan during the Performance Period and the level ofparticipation.

(iv) Except as may be required by law, if a Participant takes a Leave of Absence during the Performance Period for any reason, then, notwithstanding Section 7(a) hereof, such Participant shall be eligible to earn an Award and any Award earned by such Participant will be prorated based on the number of days such person participated in the Plan during the Performance Period, unless the Committee or theChief Executive Officer, as the case may be, determinesotherwise.

(e)(Applies to Canadian and United Kingdom/European Union Eligible Employees Only) - The date of termination of employment under the Plan shall be determined tobe:

(i) In the case of a Participant’s resignation or retirement, the day on which the Participant ceases to be an employee of theCompany.

(ii) In the case of the dismissal of the Participant or any other termination of employment not otherwise addressed, whether for cause or otherwise, the earlier of the date on which the Participant receives notice of termination ofemployment or the day on which the Participant ceases to be an employee of theCompany.

(iii) In the case of any single-member limited liability company or single-shareholder corporation providing executive management services to the Company or its Subsidiaries through its sole member or shareholder, the day that provision of executive management servicesceases.

SECTION 8

Change in Control

Unless otherwise determined by the Committee in its discretion, and subject to any contrary provision in an individual employment, severance or similar agreement with a Participant, if a Change in Control occurs during a Performance Period, then, provided that the Participant is an Active Employee on the effective date of the Change in Control, a Participant shall be eligible to earn a pro rata Award based upon the level of achievement of such Participant’s Performance Objectives for the applicable Performance Period, measured as of the effective date of the Change in Control, as determined in the sole discretion of the Committee or the Board (as constituted immediately prior to the Change in Control) with such proration based upon the number of days elapsed from the commencement of the applicable Performance Period through the effective date of the Change in Control.  Such pro rata Awards shall be paid to Participants no later than thirty (30) days after the effective date of the Change in Control and, unless other determined by the Company in its sole discretion, such payments shall be in full satisfaction of Awards under the Plan for such Performance Period and no additional amounts shall be payable to Participants under the Plan with respect to such Performance Period.

SECTION 9

Amendment and Termination

The Committee may amend the Plan at any time and from time to time. The Committee may terminate the Plan at any time.

SECTION 10

Other Provisions

(a)No Eligible Employee or other person shall have any claim or right to be granted an Award under the Plan. Neither the establishment of this Plan, nor any action taken hereunder, shall be construed as giving any Eligible Employee any right to be retained in the employ of the Company or any of its Subsidiaries. Nothing contained in the Plan shall limit the ability of the Company to make payments or awards to Eligible Employees under any other plan, agreement or arrangement.

(b)The rights and benefits of a Participant hereunder are personal to the Participant and, except for payments made following a Participant’s death, shall not be subject to any voluntary or involuntary alienation, assignment, pledge, transfer, encumbrance, attachment, garnishment or otherdisposition.

(c)Awards under the Plan shall not constitute compensation for the purpose of determining participation or benefits under any other plan of the Company unless specifically included as compensation in suchplan.

(d)If there is any conflict between the provisions of the Plan and any individual employment, severance or similar agreement with a Participant to the extent such an agreement exists or is subsequently implemented by the Company, such conflict shall be resolved so as to provide the greater benefit to the Participant.

(e)The Company (or the Participant’s employing company) shall have the right to deduct from Awards any taxes or other amounts required to be withheld bylaw.

(f)Nothing contained in the Plan shall be construed to prevent the Company or any of its Subsidiaries from taking any corporate action which is deemed by it to be appropriate or in its best interest, whether or not such action would have an adverse effect on any Awards made under the Plan and nothing in the Plan shall be deemed to limit or restrict the ability of the Company or any of its Subsidiaries from establishing any compensation plan or arrangement, or making any payment, or granting any Award to any Eligible Employee or other person. No employee, beneficiary or other person shall have any claim against the Company or any of its Subsidiaries as a result of any suchaction.

(g)All questions pertaining to the construction, regulation, validity and effect ofthe provisions of the Plan shall be determined in accordance with the laws of the State of Texas without regard to principles of conflict oflaws.

(h)No member of the Committee or the Board, and no officer, employee or agentof the Company shall be liable for any act or action hereunder, whether of commission or omission, taken by any other member, or by any officer, agent, or employee, or, except in circumstances involving bad faith, for anything done or omitted to be done in the administration of thePlan.

(i)(Applies to United States Eligible Employees Only) - Nothing in the Plan is intended to or shall change the nature of any Participant’s employment from being “at will,” terminable by the employer or employee at any time, with or withoutnotice.

(j)(Applies to Canadian and United Kingdom/European Union Eligible Employees Only) - Nothing in the Plan is intended to or shall change the nature of any Participant’s contract of employment with the Company or affect the Company’s right to terminate the employment of theParticipant.

(k)Nothing in this Plan is intended to change the nature of the contract to provide executive management services or affect any right to terminate such contract, in the case of any single-member limited liability company or single-shareholder corporation providing executive management services to the Company or its Subsidiaries through its sole member orshareholder.

(l)Awards granted under this Plan shall be subject to any compensationrecoupment policy that the Company may adopt from time to time that is applicable by its terms to the recipient of suchaward.

EX-10.21

Exhibit10.21

SEPARATION AGREEMENT

ThisSeparationAgreement("Agreement")isenteredinto,effectiveon August 26,2021 (the"EffectiveDate"),byandbetweenChristianA.Brickman("Employee")andSallyBeautyHoldings,Inc.("Employer")(Jointlythe"Parties").

1. SeparationMatters.

a.Separation Date.EmployeeshallseparatefromemploymentwithEmployerandits affiliatesonSeptember30,2021(the"SeparationDate").AsoftheSeparationDate,Employee shallceaseservingasEmployer'sPresidentandChiefExecutiveOfficerandshallbedeemedtohaveresignedfromallofficesanddirectorshipsheldwith Employeranditsaffiliates.Employeeagreestotakeanyandallfurtheractsnecessaryor requestedbyEmployertoeffectuatehis resignationofsuchpositions.

b.TransitionPeriod.FromtheEffectiveDatethroughtheapplicabletimeonthe SeparationDate(the"TransitionPeriod"),Employeeshallcontinuetoserveinhiscurrent positionsasanofficerand/or director(orsimilarposition)withEmployerandanyaffiliatethereof underthesupervisionanddirectionofthenon-managementmembersoftheBoardofDirectorsof Employer(the "IndependentBoard'').PromptlyfollowingtheEffectiveDate,externalandinternal noticesofEmployee'sseparation  shallbegivenbyEmployerinnoticesorpublicreleaseswhich shallbepreparedbyEmployerunderthedirectionoftheIndependentBoard;providedthatEmployeeshallbegivenareasonableopportunitytoprovideinputastothecontentofanysuchnoticeorreleaseduringtheTransitionPeriod,whichinputshallbeconsideredbytheIndependent Boardinitssolediscretion.DuringtheTransitionPeriodandinadditiontoEmployee's.otherobligationshereunder,Employeeagreesto(i)fullycooperatewithanytransitionplanasdeterminedanddirectedbytheIndependentBoard,(ii)remainloyaltoEmployeranditsaffiliates,and(iii)remainsubjecttothepoliciesofEmployeranditsaffiliates.DuringtheTransitionPeriod, EmployeranditsaffiliatesshallcontinuetopayEmployee'sbasesalaryandbenefitsinaccordancewithexistingpoliciesandpractices.

2.Consideration. InconsiderationofthereleaseofallclaimsbyEmployeeasprovidedforin Section3ofthisAgreement,andfortheotheragreementsbyEmployeeherein(otherthantheFinalReleaseasdefinedbelow),EmployershallprovideEmployeethefollowingasconsideration(lessanywithholdings requiredbylawordeductionsauthorizedbytheParties'previousagreementorasotherwiseagreedtoin thisAgreement,the''ReleaseConsideration")after theSeparationDateand asfurtherdescribedbelow:

a. Equity-BasedReleaseConsideration.

i.StockOptionAwards.AssetforthinExhibitAhereunder,Employee's outstandinggrantsofstockoptionawardswithrespecttoEmployershallbecomevested totheextentsetforthinExhibitAhereunder,asapplicable,asoftheSeparationDate andremainexercisableforaperiodofsix(6)monthsaftertheSeparationDateor,if earlier,untilsuchtimesuchoptionswouldotherwiseexpirepursuanttotheirterms,it beingunderstoodthatallunvestedoptionsthatdonotvestinaccordancewiththisSection 2(a)(i)shallbeforfeited.

ii.RestrictedStockAwards.Assetforthin ExhibitAhereunder,Employee'soutstandinggrantsofrestrictedstockawardswithrespecttoEmployershallbecome vestedtotheextentsetforthinExhibitAhereunderasoftheSeparationDate,itbeing understoodthatallsharesofrestrictedstockthatdonotvestinaccordancewiththis Section2(a)(ii)shallbeforfeited.

iii.PerformanceStockUnits.AssetforthinExhibitA hereunder,Employee'soutstandinggrantsofperformancestockunitswithrespecttoEmployershallremain eligibletovesttotheextentsetforthinExhibitAhereunder,subjecttotheattainmentof theapplicableperformancegoalsthereunder,  itbeingunderstoodthatallperformance stockunitsthatdonotremaineligibletovestinaccordancewiththisSection2(a)(iii)(or donototherwisevestbecausetheapplicableperformancegoalsarenotattained)shallbe forfeited.

b.TransitionConsultingConsideration.Employeeshallbeeligibletoearntotalpotential consultingpayofupto$500,000forEmployeetoassistintheorderlytransitionofhispriordutiestosuchotherofficersofEmployerandsuchotherpersonsasshallbedeterminedanddesignedbytheIndependentBoard. SuchconsultingpayshallbeprovidedtoEmployeewithrespecttothesix (6)calendarmonthsfollowingtheSeparationDate,payableinuptosix(6)equalinstallmentsof $83,333.33;providedthatthe IndependentBoard

mayterminatethe above-describedconsultingarrangementinitsdiscretionatanytime,atwhichtimenofurtherinstallmentpaymentsshallbepayableorprovidedtoEmployeewithrespecttoanyfullcalendarmonthsinwhichsuchconsultingarrangement isterminated.

c.PreconditionstoReleaseConsiderationEntitlement.AllpaymentsdescribedinthisSection2areconditioneduponEmployeeabidingbythetermsofthisAgreement,specificallyincludingSections6-9below.EmployeefurtheragreesthatthisReleaseConsiderationisin additiontoanythingofvaluetowhichEmployeealreadyisentitled.

3. GeneralRelease.

a.Release.InconsiderationoftheReleaseConsideration,Employeeherebyfully,finally, andcompletelyreleasesEmployeranditspredecessors,successors,parents,subsidiaries,affiliates,shareholders,partners,currentandformerofficers,directors,employees,agents,attorneysand representatives(collectively,the"ReleasedParties"),fromanyandallclaims,actions,demands,and/orcausesofaction,ofwhateverkindorcharacter,whethernowknownorunknown,arisingfrom,relatingto,orinanywayconnectedwith,factsoreventsoccurringonorbeforethedateon whichEmployeeexecutesthisAgreement,butexcludinganysuchclaims,demandsand/orcauses ofaction(i)arisingsolelyandspecificallyundertheAgeDiscriminationinEmploymentActof 1967("ADEA"),(ii)arisingfromanybreachorfailuretoperformanyprovisionofthisAgreement,or(iii)thatcannotbewaivedbyageneralrelease(the"ReleasedClaims'').ExceptasotherwiseprovidedinthisSection3,EmployeeagreesthattheReleasedClaimsincludeareleaseofany andallemploymentclaims,negligenceclaims,contractualclaims,wrongfuldischargeclaims, andclaimsofdiscrimination(otherthanADEAclaims)orretaliationofeverypossiblekind, includingbutnotlimitedto,claimsonthebasisofrace,color,sex,sexualorientation,genderidentity,nationalorigin,religion,disability,age,whistleblowerstatus,andclaimsunderlocal,state orfederallaw,including,butnotlimitedtotheAmericanswithDisabilitiesAct,theNationalLaborRelationsAct("NLRA"),TitleVIIoftheCivilRightsActof1964,theCivilRightsActof1866,theFamilyMedicalLeaveActof 1993,theWorkerAdjustment  andRetrainingNotificationAct andsimilarstatelaws,andotherfederal,stateorlocallawsrelatingtoemploymentorterminationofemployment,anypersonal  injuryorothertortclaims,andanyrelatedattorneys'feesandcosts claims,ifany,thatEmployeemayhaveagainstEmployeroranyoftheReleasedParties.Employee waivesandreleasesEmployerandtheReleasedPartiesfromanyclaimsthatthisAgreementwas procuredbyfraudorsignedunderduressorcoercionsoastomakeanyofthetermsorprovisions ofthisAgreementnotbinding.Employeealsowaivestherighttobecomeamemberofanyclass inacaseinwhichclaimsareassertedagainstanyoftheReleasedPartiesbasedonactsorevents occurringonorbeforethedateonwhichEmployeeexecutesthisAgreement.Thegeneralrelease inthisAgreementspecificallyincludesareleaseofanyclaimsunderstateandlocallawsbasedon actsoreventsoccurringonor beforethedateonwhichEmployeeexecutesthisAgreement, includingtotheextentapplicableclaimsunderTexasLaborCodeChapters21and45.

b.OtherAcknowledgementsandAgreements.

i.EmployeeunderstandsthatnothinginthisAgreementisintendedtointerfere withordeterEmployee'srighttochallengethewaiverofanADEAclaimorstatelawagediscriminationclaimorthefilingofanADEAchargeorADEAcomplaintorstate lawagediscriminationcomplaintorchargewiththeEqualEmploymentOpportunity Commission("EEOC'') oranystatediscriminationagencyorcommissionortoparticipateinanyinvestigationorproceedingconductedbythoseagencies.Further,EmployeeunderstandsthatnothinginthisAgreementwouldrequireEmployeetotender backthemoneyreceivedunderthisAgreementifEmployeeseekstochallengethevalidityoftheADEAorstatelawagediscriminationwaiver,nordoesEmployeeagreetoratifyanyADEAorstatelawagediscriminationwaiverthatfailstocomplywiththe OlderWorkers'BenefitProtectionActbyretainingthemoneyreceivedunderthe Agreement.Further,nothinginthisAgreementisintendedtorequirethepaymentof damages,attorneys'feesorcoststoEmployershouldEmployeechallengethewaiverofanADEAorstatelawagediscriminationclaimorfilean ADEAorstatelawage discriminationsuitexceptasauthorizedbyfederalorstate  law.Notwithstandingthe foregoing,Employeeagreestowaive  anyrighttorecovermonetarydamagesinanycharge,complaint,orlawsuitagainstEmployerfiledbyEmployeeorbyanyoneelseonEmployee'sbehalf,withtheexceptionofcomplaintsorclaimsmadeto/withtheUnitedStatesSecuritiesandExchangeCommission("SEC'').NothinginthisAgreementshallpreventEmployeefromfilingacomplaintorclaimorcommunicatinginanywaywiththeSECandobtaininganyandallSECmonetarybenefits/awards.

ii.Employeealsoacknowledges(I)receiptofallcompensationandbenefitsdueonorpriortotheEffectiveDateasaresultofservicesperformedforEmployeranditsaffiliates;(2)EmployeehasreportedtoEmployerinwritinganyandallwork-relatedinjuriesincurredduringemploymentwithEmployer; (3)Employerproperly provided anyleaveofabsencebecauseofEmployee'sorafamilymember'shealthconditionand Employeehasnotbeensubjectedtoanyimpropertreatment,conductoractionsduetoa requestforor takingsuchleave;and(4)EmployeehasprovidedEmployerwithwritten noticeofanyandallconcernsregardingsuspectedethicaland•complianceissuesor violationsonthepartofEmployeroranyReleaseParty.

4.Release ofUnknownClaims.Forthe purpose of implementing a full and complete release,EmployeeexpresslyacknowledgesandagreesthatthisAgreementresolvesallclaims,demands and/orcausesofactioncomprisingtheReleasedClaims,whichEmployeemayhaveagainstReleased PartiesasoftheEffectiveDate,includingbutnotlimitedtotheReleasedClaimsthathedidnotknoworsuspecttoexistinhisfavoratthetimeoftheEffectiveDate.

5.FinalRelease.WiththisAgreement,EmployerofferstoEmployeeasecondagreementthat includesareleaseofclaimsundertheADEAforadditionalconsideration(the"Final Release")assetforthinExhibitBhereunder.AsdescribedintheFinalRelease,Employeehasatleasttwenty-one(21)daysto considertheFinalRelease.

6. RestrictiveCovenants.

a.ConfidentialInformation.InadditiontoanysimilarobligationsofEmployeepursuant toanyseparateagreementofEmployeewithEmployeroranaffiliatethereof,forallperiodsonand aftertheEffectiveDate,Employeeshallnot,directlyorindirectly,use,divulge,transmitor otherwisedisclose(exceptasrequiredbyapplicablelaw)anytradesecretsorotherconfidentialor proprietaryinformationofEmployeroritsaffiliates,includinganysuchinformationrelatingto Employer'soritsaffiliates'operations,finances,processes,services,techniques,customersor plans("ConfidentialInformation");providedthatEmployeemaydisclosesuchinformation(i)totheextentrequiredtoenableEmployeetocomplywithapplicablelawsandregulationsorwithduly issuedadministrative,legislativeorlegalprocess(itbeingunderstoodandagreedthatEmployee shallprovideEmployerwithnoticeassoonasreasonablypracticableofanysuchdisclosure obligationsothatEmployermayseekaprotectiveorderorotherappropriateremedy)and(ii)to Employee'sattorneys,accountantsandprofessionaladvisors,tothe extentnecessarytofacilitatetheirrepresentationofEmployee,solongas,ineachcase,suchattorneys,accountantsand professionaladvisorsagreetobeboundbythisSection6(a)(itbeingunderstoodandagreedthat EmployeeshallremainresponsibleforanybreachofthisAgreementbyanysuchpersons).In addition,EmployeeisherebyadvisedthatinaccordancewiththeDefendTradeSecretsActof2016 anindividualmaynotbeheldcriminallyorcivillyliableunderanyfederalorstatetradesecretlawforthe_disclosureofatradesecretthat(x)ismadeinconfidencetoafederal,stateorlocal governmentofficial,eitherdirectlyorindirectly,orto_anattorney,solelyforthepurposeof reportingorinvestigatingasuspectedviolationoflaw;or(y)ismadeinacomplaintorother documentfiledinalawsuitorotherproceeding,ifsuchfilingismadeunderseal.

b.Non-Competition.InadditiontoanysimilarobligationsofEmployeepursuanttoany separateagreementofEmployeewithEmployeroranaffiliatethereof,Employeeagreesthat commencingasoftheEffectiveDateandcontinuingforaperiod oftwelve(12)monthsafterthe SeparationDate,Employeeshallnotmanage,supervise,.orperformservicesforaCompeting Business(asdefinedbelow)intheRestrictedArea(asdefinedbelow)thataresimilarinpurpose orfunctiontotheservicesEmployeeperformedforEmployer,orthatwouldotherwiseinvolvethe probableuseordisclosureofConfidentialInformation.Nothinghereinshallbeconstruedto prohibit:(i)Employee'semploymentinaseparatelyoperatedsubsidiaryorotherbusinessunitofacompanythatwouldnotbeaCompetingBusinessbutforcommonownershipwithrespecttoa Competing Business so long as written assurances regarding the non-competitive nature of Employee'spositionthataresatisfactorytoEmployerhavebeenprovided byEmployeeandthenewemployerinadvance;or(ii)apassiveinvestmentinterestinaCompetingBusinessthrough theownershipoflessthantwopercent(2%)oftheoutstandingsharesofa publiclytradedcompany. ForpurposesofthisSection6(b):

i."CompetingBusiness"meansanyperson,businessentity,organization,orseparatelyoperatedunitorsubsidiaryofabusinessentity,thatisengagedinoraboutto becomeengagedin(x)thebusinessoftheretailorwholesalesale,orthedistributionof, beautyproductsinoneormoreofthefollowingcategories:cosmetics,fragrance,hair careandstyling,personalcareproducts,skincareandtreatment,bathandbodyproducts, salonstylingtools,orsalonhaircareproducts;or,(y)theprovidingofsalonandskincare services,excluding,ineachcase,anymanufacturerofanysuchbeautyproductsthatdoes notmaintainavertically-integrated distributionbusinessthatincludesstores.

ii."RestrictedArea"means,asitrelatestoEmployee,(x)eachofthestateswithintheUnitedStateswhereEmployeroritsaffiliatesdoesbusinessasreflectedonthe respectivewebsitesofEmployeroritsaffiliates(orequivalentpublicannouncements) during the Transition Period in which Employee had supervisory or managementauthorityover,orreceivedConfidentialInformationabout,atanytimeduringthetwo (2)yearperiodprecedingtheSeparationDate(the"MeasurementPeriod"),(y)afive (5)mileradiussurroundingeachstoreoroperatingfacilityofEmployeroritsaffiliates thatEmployeehadsupervisoryormanagementauthorityover,orreceivedConfidential Informationabout,duringtheMeasurementPeriod,and(z)afifty(50)mileradius surroundingeachofficeorfacilityofEmployeroritsaffiliatesthatEmployeeregularly workedoutofduringtheMeasurementPeriod.

c.Non-Solicitation.InadditiontoanysimilarobligationsofEmployeepursuanttoany separateagreementofEmployeewithEmployeroranaffiliatethereof,Employeeagreesthat commencingasoftheEffectiveDateandcontinuingfora periodoftwelve(12)monthsafterthe SeparationDate,Employeeshallnot,norshallEmployeeassistanythirdpartyto,directlyor indirectly:(i)recruit,raid,solicit,orattempttopersuadeanyemployeeofEmployeroranaffiliate thereoftoworkforoneoftheircompetitors;(ii)interferewiththeperformancebyanysuchpersons oftheirdutiesforEmployeroranaffiliatethereof;or(iii)communicatewithanysuchpersonsforthe purposesdescribedinitems(i)or(ii),itbeingunderstoodthatthis Section 6(c)appliestoanysuchemployeewhoisanemployeeofEmployeroranaffiliatethereofatanytimeduringtheperiod commencingsix(6)monthspriortotheSeparationDateandending twelve(12)monthsafterthe SeparationDate.

d.Non-Disparagement.Employeeshallnotdisparage,malign,embarrass,ordamagethe reputationofEmployeroranyofEmployer'scurrentorformeremployeesorcurrentorformer membersoftheBoardofDirectorsorsimilargoverningbodyofEmployeroranyaffiliatethereof (collectively,the"Board").EmployeefurtheragreesthatEmployeeshallnottakeanystepstoinfluenceordeteranyinvestor orshareholderwithrespect totheirinvestment(s)orrelationship(s) with respecttoEmployer.  Employeefurtheragreesnotto,directlyorindirectly,  contactor otherwisecommunicatewithanyofEmployer'semployees,orcurrentorformermembersofthe Boardforthepurposeof,orinamannerhavingtheeffectof,disparaging,embarrassing,or otherwiseharassingsuchpersons.

e.ConditionPrecedent.ThePartiesagreeandacknowledgetheotherParty'sagreement toabidebythetermsofthis Section6anditsrequirementswasanecessaryconditionprecedentto thedecisiononthepartofbothPartiestoenterintothisAgreement.ThePartiesfurther acknowledgeandagreethatintheeventofabreachbyEmployee, Employer'sobligations, includingthosefinancialobligationssetforthinSection2aboveorintheFinalRelease,shall becomenullandvoid.Further,Employeeshallhaveanobligationtorepayanymoniesorbenefits receivedunderthisAgreementortheFinalRelease,includinganymoniesandbenefitspaidand receivedunderSection2aboveorpursuanttotheFinalRelease,toEmployeraspartofareasonable remedyforsuchbreach,alongwithallavailablelegalremedies.NothinginthisSection6 ofthe AgreementistobeconstruedtoprecludeEmployeeoranyindividualfromcommunicatingwith anygovernmentagency,includingthe EEOC,theNationalLaborRelationsBoard("NLRB"),the SEC,and/orotherwiseparticipatinginanyinvestigationorproceedingthatmaybeconductedby anygovernmentagenciesinconnectionwithanychargeorcomplaint,whetherfiledbyEmployee, onEmployee'sbehalf,orbyanyotherindividual.

f.InjunctiveRelief;BluePenciling.Employeeacknowledgesandagreesthatthe covenantscontainedinthisSection6arereasonableinscopeandduration,donotundulyrestrict Employee'sability toengagein hislivelihood,andarenecessarytoprotectEmployer'slegitimate businessinterests.WithoutlimitingtherightsofEmployertopursueanyotherlegaland/or equitableremediesavailabletoitforanybreachbyEmployeeofthecovenantscontainedinthis Section6,Employeeacknowledgesthatabreachofthosecovenantswouldcausealossto Employerforwhich itcouldnotreasonably oradequatelybecompensatedbydamagesinanaction atlaw,thatremediesotherthan injunctivereliefcouldnotfullycompensateEmployerforabreach ofthosecovenantsandthat,accordingly,Employershallbeentitledtoinjunctiverelief,without thepostingofanybondorsimilarsecurity,topreventanybreachorcontinuingbreachesof Employee'scovenantsassetforthinthisSection6.ItistheintentionofthePartiesthatif,inanysuchactionbeforeanycourt ofcompetentjurisdictionempoweredtoenforcesuchcovenants,anyterm,restriction,covenant,orpromiseisfoundtobeillegal,invalidorunenforceableunderany present orfuturelaw,thensuchterm,restriction,covenantorpromiseshallbedeemedmodifiedto theextentnecessarytomake itenforceabletothemaximumextentpermittedbyapplicable law.

7.Returnof Property.Nolaterthansuchtimethatisfive(5)daysfollowingtheSeparationDate, Employeeshallreturnanyandallrecordsorotherdocuments(regardlessofmedia)relatingtothebusiness ofEmployeroritsaffiliates,whetherpreparedbyEmployeeorotherwise,andEmployer-issuedequipmentandkeys, including,bywayofexamplebutnotlimitation,laptop,iPad,printer,scanner,and/oremployeebadge,allofwhichshallbetheexclusivepropertyofEmployer.

8.TaxIndemnification.EmployeeacknowledgesandagreesthatEmployerhasnotmadeanyrepresentationstoEmployeeregardingthetaxconsequencesofanyamountsreceivedbyEmployee pursuant tothisAgreement.ThePartiesfurtheragreethatifanylocal,stateorfederalauthoritydetermines thatthetaxtreatmentforpaymentsmadeunderthis Agreementis improperorimpermissible,Employeeshallbesolelyresponsibleforpaymentofallsuchtaxesdue,includinginterestandpenalties,andEmployeeshallindemnifyEmployerforallsuchtaxpayments,includinginterestandpenalties.Totheextent Employerispenalizedforanyfailuretowithholdorpaytaxes,EmployeeagreesthatEmployeeshallindemnifyEmployerforitscosts,expenses,fees(includingreasonableandnecessaryattorneys'fees)and/or penaltieswithrespecttotaxesorthefailuretowithhold.

9.Cooperation.EmployeeagreesthatheshallassistandcooperatewithEmployerregardinganylegalmatters,includinglitigationmattersthatariseorcontinuebeyondtheseparationofEmployee's employment.Employeeshallnotreceiveadditionalcompensationforsuchassistanceandcooperation;however,EmployershallreimburseEmployeeforallreasonableexpensesincurredinfulfillingthis obligation.

10.Employee'sAttorneys'FeesandCosts.Employeeacknowledgesandrepresentsthatallclaims forattorneys'fees,costs,orotherrecoverableexpensesthatEmployee'sattorneysmayholdagainst EmployerasEmployee'sattorneysshallbesatisfiedsolelybyEmployee.

11.Employment Reference and Verification. Employee agrees that for any employmentverificationorreferencepurposes, Employeeshallreferprospectiveemployerstothethird-partyserviceentitled"TheWorkNumber"1-800-367-5690orwww.theworknumber.com.This onlineemploymentverificationservicecanprovideconfirmationofemploymentanddatesof employment.Therelevantemployercodetouseis 11140.Shouldthisservicechange,Employeeagreestousethethird-partyservicethen usedbyEmployer.Employeeagreesnottocontact,ordirectotherstocontact,anyactiveemployeeorrepresentativeofEmployerforareferenceorinformationrelatingto Employee'semploymentwithEmployer.

12.Exceptions.NothinginthisAgreementincludingbutnotlimitedtotheacknowledgements, release,confidentialityandotherrestrictivecovenants,taxindemnification,Employee'sattorneys' feesandcosts,andemploymentverificationprovisions,preventEmployeefromfilingachargeor complaintwithorfromparticipatinginaninvestigationorproceedingconductedbytheEEOC, NLRB,SECoranyotheranyfederal,stateorlocalagency chargedwiththeenforcementofanylaws, orfromexercisingrightsunderSection7oftheNLRAtoengageinjointactivitywithother employees,althoughbysigningthisAgreementEmployeeiswaivingrightstoindividualreliefbased onclaimsassertedinsuchachargeorcomplaint,orassertedbyanythird-partyonEmployee'sbehalf,exceptwheresuchawaiverofindividualrelief isprohibitedandexceptforabenefitorremedy pursuanttoSection922oftheDodd-FrankWallStreetReformandConsumerProtectionAct.In addition, nothinginthisAgreementisintendedtoaffectordiminishanyrightsEmployeemayhave forindemnificationorotherprotectionsunderanyinsurancepolicyissuedandwhichmaycover Employer,itsparents orsubsidiaries(includingbutnot limitedtorightsunderDirectorsandOfficers liabilityinsurancepoliciesandcommercialgeneralliabilitypolicies),tothesameextentasifthisAgreementdidnotexistandheremainedanemployee.Further,Employeeshallcontinuetoretainhisrightstoindemnificationandotherprotectionsunderanycorporatebylawsorothercorporate documentsorapplicableindividualcontracts,tothesameextentasifthisAgreementdidnotexist andheremainedanemployee.

13.Miscellaneous.

a.EntireAgreement;NoAssignment.ThisAgreement(includingtheFinalRelease)sets forththeentireagreementbetweenthePartiesandnorepresentation,promise,orconditionnot containedhereinshallmodifytheseterms,exceptanyprioragreementsrelatedtoinventions, businessideas,confidentialityofcorporateinformation,non-competitionand non-solicitation remainintact.TherightsunderthisAgreementmaynotbeassignedbyEmployee,unlessEmployer consentsinwritingtosaidassignment.EmployeerepresentsthatEmployeehasnotassignedanyoftheclaimsrelatedtothematterssetforthherein,itbeingunderstoodfortheavoidanceofdoubt thatthisAgreementisforthebenefitofEmployerandtheotherReleasedPartiesandtheir successorsandshallbebindingonEmployeeandhisheirs,devisees,successorsandassigns.

b.NoAdmissionofLiability.NothinginthisAgreementconstitutestheadmissionofany liabilitybyEmployer,theReleasedParties,orEmployee.

c.ReadAgreement/AdviceofAttorney.EmployeeacknowledgesthatEmployeehasread andunderstoodthisAgreement,hasbeenadvisedtoandhashadtheopportunitytodiscussitwith anattorneyofEmployee'sownchoice,agreestoitsterms,acknowledges receiptofacopy ofsame andthesufficiencyofthepaymentrecitedherein,andsignsthisAgreementvoluntarily.

d.ApplicableLawandSeverability.TheParties agreethatthetermsofthisAgreement arecontractualinnatureandnotmerelyrecitalsandshallbegovernedandconstruedinaccordancewiththelawsoftheStateofTexas.ThePartiesfurtheragreethatshouldanypartofthisAgreementbedeclaredordeterminedbyacourtofcompetentjurisdictiontobeillegal,invalid,orunenforceableunderanypresentorfuturelaw,thePartiesintendthelegality,validityandenforceabilityoftheremainingpartsshallnotbe affectedthereby,andsaidillegal, invalid,orunenforceablepartshallbedeemedmodifiedtotheextentnecessarytomakeitenforceabletothemaximumextentpermittedbyapplicablelaw.Afacsimile,pdf,ore-mailcopyofany Party'ssignatureshallbedeemedaslegallybindingastheoriginalsignature.

e.Notice.AnynoticetobegiventoEmployerhereundershallbedeemedsufficientif addressedtoEmployerinwritingandhand-deliveredormailedbycertifiedmailto GeneralCounsel,SallyBeautyHoldings,Inc.,3001ColoradoBoulevard,Denton,Texas76210,orvia facsimileoremail(facsimile:(940)297-4594;email:JHenrich@Sallybeauty.com).AnynoticetobegiventoEmployeehereundershallbedeemedsufficientifaddressedtoEmployee inwriting andhand-deliveredormailedbycertifiedmailtoEmployeeatEmployee'slastknownaddressas shownonEmployer'srecords.EitherPartymaydesignateadifferentaddressoraddressesbygiving noticeaccordingtothisSection 13(e).

f.Confidentiality. EmployeeagreestokeepthetermsandconditionsofthisAgreement (including any and all discussions, communications and documents relating tothe matters andnegotiationsthatledtoconsummationofthisAgreement)confidentialtotheextentallowedbylaw, exceptEmployeemaysupplyacopytoEmployee'saccountantorotherfinancialadvisorsolelyin connectionwithpreparingEmployee'sincometaxreturn,andEmployeemaydisclosethis AgreementtomembersofEmployee'simmediatefamilyandtoEmployee'sattorneyona confidentialbasis.EmployeemayalsoprovideacopyofthisAgreement toapotentialfuture employer,afterreceiptofa joboffer,toconfirmanyongoingobligationsowedtoEmployerunderthetermsofthisAgreement.

14.CodeSection409A.ThisAgreementshallbeinterpretedandadministeredinamannersothat anyamountorbenefitpayablehereundershallbepaidorprovidedinamannerthatiseitherexemptfrom orcompliantwiththerequirementsofSection409AoftheInternal RevenueCodeof1986,asamended(the"Code"),andapplicableInternalRevenueServiceguidanceandTreasuryRegulationsissuedthereunder.Nevertheless,thetaxtreatmentofthebenefitsprovidedundertheAgreementisnotwarranted orguaranteedtoEmployee,whoisresponsibleforalltaxesassessedonanypaymentsmadepursuantto thisAgreement,whetherunderSection409AoftheCodeorotherwise.NeitherEmployernoritsdirectors, officers,employees,oradvisorsshallbeheldliableforanytaxes,interest,penalties,orothermonetaryamountsowedbyEmployeeasaresultoftheapplicationofSection409AoftheCode.Anyinstallmentpaymenthereundershallbedeemedtobeaseparatepayment,asdescribedinTreas.Reg.Section1.409A-2(b)(2),forpurposesofSection409AoftheCode.NotwithstandinganyprovisionsofthisAgreementtothecontrary,ifEmployeeisa«specifiedemployee"(withinthemeaningofSection409AoftheCodeand determinedpursuanttoanypoliciesadoptedbyEmployerconsistentwithSection409AoftheCode),at thetimeof Employee'sseparationfromservice,andifanyportionofthepaymentsorbenefitstobereceivedbyEmployeeuponseparationfromservicewouldbeconsidereddeferredcompensationunderSection409AoftheCodeandcannotbepaidorprovidedtoEmployeewithoutEmployeeincurringtaxes,interestorpenaltiesunderSection409AoftheCode,amountsthatwouldotherwisebepayablepursuanttothis AgreementandbenefitsthatwouldotherwisebeprovidedpursuanttothisAgreement,ineachcase,during thesix(6)-monthperiodimmediatelyfollowingEmployee'sseparationfromserviceshallinsteadbepaidormadeavailableontheearlierof(i)thefirstbusinessdayoftheseventh(7th)monthfollowingthedate ofEmployee's separationfromserviceor(ii)Employee'sdeath.

[SignaturePagetoFollow]

ThePartieshavesignedthisAgreementonthedateswrittenbythesignaturesbelow.

EMPLOYEE:

/s/ Christian A. BrickmanDate:8/26/2021

Christian A. Brickman

EMPLOYER:

/s/ Robert R. McMasterDate:8/26/2021

By:RobertR.McMaster

Chairman, BoardofDirectors

SignaturePagetoSeparationAgreement

EXHIBIT A

Type of Award	Date of Grant	Shares / Target Shares that Remain Subject to Award Immediately Prior to Separation Date	Original Vesting Schedule	Release Consideration: Modified Award Vesting
Option	11/04/20	354,536	Annual Three- Year Ratable Vesting	•Accelerated Vesting of 118,179 Option Shares •Total Exercisable Option Shares of 118,179
RSA	11/04/20	145,214	Annual Three- Year Ratable Vesting	•Accelerated Vesting of 48,405 Restricted Shares
PSU	11/04/20	145,214	Multi-Year Performance Subject to Three-Year Cliff Vesting	•Continued Potential Vesting with respect to the 24,202 Performance Stock Units Relating to the Year 1 Adjusted Operating Income PSU Award •Vesting Remains Subject to Performance Attainment •Any Shares Payable on Performance Attainment will be Delivered to Employee by December 15, 2021
Option	11/05/19	240,091	Annual Three- Year Ratable Vesting	•Accelerated Vesting of 80,030 Option Shares •Total Exercisable Option Shares of 160,060 (Taking into Account Previously Vested Option Shares)
RSA	11/05/19	52,853	Annual Three- Year Ratable Vesting	•Accelerated Vesting of 26,426 Restricted Shares
Option	11/01/18	232,081	Annual Three- Year Ratable Vesting	•Accelerated Vesting of 77,361 Option Shares •Total Exercisable Option Shares of 232,081 (Taking into Account Previously Vested Option Shares)
RSA	11/01/18	24,256	Annual Three- Year Ratable Vesting	•Accelerated Vesting of 24,256 Restricted Shares
Option	11/01/17	210,200	Annual Three- Year Ratable Vesting	•Option Shares are 100% Vested and Exercisable
Option	11/01/16	321,409	N/A – Fully Exercisable Immediately Prior to Separation Date	•Option Shares are 100% Vested and Exercisable

Option	10/28/15	302,961	N/A – Fully Exercisable Immediately Prior to Separation Date	•Option Shares are 100% Vested and Exercisable
Option	10/29/14	162,484	N/A – Fully Exercisable Immediately Prior to Separation Date	•Option Shares are 100% Vested and Exercisable
Option	06/02/14	130,952	N/A – Fully Exercisable Immediately Prior to Separation Date	•Option Shares are 100% Vested and Exercisable

EXHIBITB

FINALRELEASE

RELEASEOFCLAIMS

ThisFINALRELEASEOFCLAIMS(this"Final Release")ismadeonandeffectiveasofOctober1,2021(the"ReleaseDate")byChristianA.Brickman("Employee")infavorofSallyBeautyHoldings,Inc.(the"Employer"),andtheotherReleasedParties(asdefinedherein)inconnectionwiththeSeparationAgreemententered intobyandbetweenEmployeeandEmployerdatedAugust26,2021(the"Separation Agreement").Unlessotherwisedefinedherein,allcapitalizedtermsusedinthisFinalReleasethataredefinedintheSeparationAgreementshallhavethemeaningsassignedtothemintheSeparation Agreement.

WHEREAS,theSeparationAgreementincludesageneralreleaseofclaimsbyEmployeeinfavor oftheReleasedParties,whichdidnotincludeareleaseofclaimsundertheAgeDiscriminationm EmploymentActof1967("ADEA");

WHEREAS,Employerwishestoobtainafinalreleaseofallclaims,includingclaimsunderthe ADEAasoftheReleaseDatebyEmployee;and

WHEREAS,EmployeeiswillingtoexecuteanddeliverthisFinalReleasetoEmployer,asspecificallyprovidedherein.

NOW,THEREFORE,inconsiderationofthepromises,covenantsandundertakingsset forth herein,andinfullcompromise,releaseandsettlement,accordandsatisfactionanddischargeofallclaims orcausesofaction,knownorunknown,thePartiesagreeasfollows:

1.Consideration.FollowingEmployee'sexecutionandreturnofthisFinalRelease,providedthis Releaseisnot timelyrevoked,EmployershallpaytoEmployee(i)acashamountthatisequivalentinvalue to,andinlieuof, theportionofthePSUconsiderationdescribedonExhibitAoftheSeparationAgreement thatisattributableto9,852PSUs(withactualperformanceappliedthereto),whichcashamount,ifpayable,shallotherwisebepaidinaccordancewiththeSeparationAgreementwithoutduplication, and (ii)an amountequaltoEmployee'snon-proratedannualbonusforfiscalyear2021,which,fortheavoidanceof doubt,shallbeequaltothebonus(lessanywithholdingsrequiredbylawordeductionsauthorizedbythe Parties'previousagreementorasotherwiseagreedtointheSeparationAgreement),if any,thatwouldhave beenearnedbyEmployeeforfiscalyear2021ifhehadremainedemployedonthenormalpaymentdate forsuchbonusunder Employer'sAnnualIncentivePlan("FinalYearBonus").ThisFinalYearBonusshallbepaidatthesametimethatthefiscalyear2021annualbonusesarepaidunderEmployer'sAnnual IncentivePlantoactiveparticipants,butinanyeventpriortoDecember15,2021.

2. WaiverandReleaseofClaims.

a.Release.Inconsiderationoftheforegoing,includingthepaymentdescribedinSection1 above,whichEmployeeherebyexpresslyacknowledgesasgoodandsufficientconsiderationfor thereleasesprovidedbelow,Employeeherebyfully,finally,andcompletelyreleasesEmployeranditspredecessors,successors,parents,subsidiaries,affiliates,shareholders,partners,currentand formerofficers,directors,employees,agents,attorneysandrepresentatives(collectively,the "ReleasedParties"),fromanyandallclaims,actions,demands,and/orcausesofaction,of whateverkindorcharacter,whethernowknownorunknown,arisingfrom,relatingto,orinany wayconnectedwith,factsoreventsoccurringonorbeforeReleaseDatebutexcludinganysuch claims,demandsand/orcausesofaction(i)arisingfromany  breachorfailuretoperformany provisionofthisFinalReleaseortheSeparationAgreement,or(ii)thatcannotbewaivedbya general release (the "Released Claims").Except  as otherwise  provided  in  this  Section  2, Employeeagreesthatthe ReleasedClaimsincludea releaseofanyandallemploymentclaims, negligenceclaims,contractualclaims,wrongfuldischargeclaims,and claims of discriminationorretaliationofeverypossiblekind, includingbutnotlimitedto,claimsonthe basisof race,color,sex,sexualorientation,genderidentity,nationalorigin,religion,disability,age, whistleblowerstatus,andclaimsunderlocal,stateorfederallaw,including,butnotlimitedtothe AmericanswithDisabilitiesAct,theADEA,theNLRA,TitleVIIoftheCivilRightsActof1964, theCivilRightsActof

1866,theFamilyMedicalLeaveActof1993,theWorkerAdjustmentand RetrainingNotificationActandsimilarstatelaws,andotherfederal,stateorlocallawsrelatingtoemploymentorterminationofemployment,anypersonalinjuryorothertortclaims,andany relatedattorneys'feesandcostsclaims,ifany,thatEmployeemayhaveagainstEmployeroranyoftheReleasedParties.EmployeewaivesandreleasesEmployerandtheReleasedPartiesfromanyclaimsthatthisFinalReleasewasprocuredbyfraudorsignedunderduressorcoercionsoastomakeanyofthetermsorprovisionsofthisFinalReleasenotbinding.EmployeealsowaivestherighttobecomeamemberofanyclassinacaseinwhichclaimsareassertedagainstanyoftheReleasedPartiesbasedonactsoreventsoccurringonorbeforetheReleaseDate.ThegeneralreleaseinthisFinalReleasespecificallyincludesareleaseofanyclaimsunderstateandlocallaws basedonactsoreventsoccurringonorbeforetheReleaseDate,includingtotheextentapplicableclaimsunderTexasLaborCodeChapters21and45.

b.OtherAcknowledgementsandAgreements.

i.EmployeeacknowledgesthatEmployeehasbeengivenareasonableperiodoftime considerthisFinalReleaseandhasbeenadvisedconsultwithanattorneypriortosigning thisFinalRelease.Employeehastwenty-one(21)daysaftertheSeparationDatetoconsiderwhethertosignthisFinalRelease(the"ConsiderationPeriod").Asnotedbelow,EmployeemustreturnthissignedFinalReleasetoEmployer'srepresentativesetforth belowwithintheConsideration Period.IfEmployeesignsandreturnsthisFinalRelease beforetheendoftheConsiderationPeriod,itisbecauseEmployeefreelychosetodoso aftercarefullyconsideringitsterms.Additionally,Employeeshallhaveseven(7)daysafter theReleaseDatetorevokethisFinalRelease, bydeliveringawrittennoticeofrevocationwithintheseven(7)-dayrevocationperiodtothesamepersonasEmployeereturnedthis FinalRelease.Iftherevocationperiodexpiresonaweekendorholiday,Employeeshall haveuntiltheendofthenextbusinessday torevoke.EmployeeagreeswithEmployerthatchangestothisFinalRelease,whethermaterialorimmaterial,donotrestarttherunningof theConsiderationPeriod.AnysuchreturnorrevocationofthisFinalReleaseshallbe(i) addressedtoJohnM.Henrich,c/oEmployeratitsoffices,GeneralCounsel,SallyBeauty Holdings,Inc.,300IColoradoBoulevard,Denton,Texas76210,or viafacsimileoremail(facsimile:(940)297-4594;email:JHenrich@Sallybeauty.com)andotherwisein accordancewithSection13(e)oftheSeparationAgreement.

ii.EmployeeunderstandsthatnothinginthisFinalRelease isintendedtointerfere withordeterEmployee'srighttochallengethewaiverofanADEAclaimorstatelawage discriminationclaimorthefilingofanADEAchargeorADEAcomplaintorstatelawage discriminationcomplaintorchargewiththeEEOCoranystatediscriminationagencyor commissionortoparticipateinanyinvestigationorproceedingconductedbythose agencies.Further,EmployeeunderstandsthatnothinginthisFinalReleasewouldrequire EmployeetotenderbackthemoneyreceivedunderthisFinalReleaseifEmployeeseeks tochallengethevalidityoftheADEAorstatelawagediscriminationwaiver, nordoes EmployeeagreetoratifyanyADEAorstatelawagediscriminationwaiverthatfailsto complywiththeOlderWorkers' BenefitProtectionActbyretainingthemoneyreceivedundertheFinalRelease.Further,nothinginthisFinalReleaseisintendedtorequirethe paymentofdamages,attorneys'feesorcoststoEmployershouldEmployeechallengethe waiverofanADEAorstateJawagediscriminationclaimorfileanADEAorstateJawage discriminationsuitexceptasauthorizedbyfederalorstateJaw.Notwithstandingthe foregoing,Employeeagreestowaiveanyrighttorecovermonetarydamagesinanycharge, complaint,orlawsuitagainstEmployerfiledbyEmployeeorbyanyoneelseon Employee'sbehalf,withtheexceptionofcomplaintsorclaimsmadeto/withtheSEC. NothinginthisFinalReleaseshallpreventEmployeefromfilingacomplaintorclaimor communicatinginanywaywiththeSECandobtaininganyandallSECmonetary benefits/award.

iii.Employeealsoacknowledgesthat EmployeehasprovidedEmployerwith writtennoticeofanyandallconcernsregarding suspectedethicalandcomplianceissuesor violationsonthepartofEmployeroranyreleasedpersonorentityarisingfromthe EffectiveDatethroughsuchtimethatthisFinalReleaseisexecutedbyEmployee.

3.ReleaseofUnknownClaims.Forthepurposeofimplementingafullandcompleterelease, Employeeexpresslyacknowledgesandagreesthatthis FinalReleaseresolvesallclaims,demandsand/or causesofactioncomprising theReleasedClaims,whichEmployeemayhaveagainstReleasedPartiesas oftheReleaseDate,includingbutnotlimitedtotheReleasedClaimsthathedidnotknoworsuspectto existinhisfavoratthetimeoftheReleaseDate.

4.Amendment;Revocation.ThisFinalReleasemaynotbeclarified,modified,changedoramendedexceptinwritingsignedbyEmployeeandEmployer.NotwithstandinganyotherprovisioninthisFinalReleasetothecontrary, EmployeemayrevokethisFinalRelease,inwriting,foruptoseven(7)daysafterthedate ofEmployee'sexecutionofthisFinalRelease,bydeliveringawrittennoticeofEmployee'srevocationofthisReleasetoEmployerinaccordancewithSection2(b)(i)above.

5.SeparationAgreement.TheprovisionsofSections6,8,10,12,13and14 oftheSeparation Agreement areincorporatedhereinbyreferenceandshallapplymutatismutandisasifsuchprovisionswere specificallysetforth inthisFinal Release.

6.SuccessorsandHeirs.ThisFinalReleaseisforthebenefitofEmployerandtheotherReleased PartiesandtheirsuccessorsandshallbebindingonEmployeeandhisheirs,devisees,successorsand assigns.

[Signature PagetoFollow]

ThePartieshavesignedthisFinalReleaseonthedateswrittenbythesignaturesbelow.Notwithstanding anyotherprovisioninthisFinal Release,ifEmployeedoesnotsignanddeliverthisFinalReleaseto EmployerinaccordancewithSection2(b)(i)aboveduringtheConsiderationPeriodorifEmployeerevokes thisFinalReleaseduringtheapplicablerevocationperiodsetforthabove,thenthisFinalReleaseshallbe nullandvoidandEmployeeshallnotbeentitledtotheconsiderationdescribedinSectionIabove.

EMPLOYEE:

/s/ Christian A. BrickmanDate:10/1/2021

Christian A. Brickman

EMPLOYER:

/s/ John HenrichDate:10/1/2021

John Henrich, General Counsel

SignaturePagetoFinalRelease

 

EX-10.22

Exhibit 10.22

CONSULTING AGREEMENT

ThisConsultingAgreement (this"Agreement") isenteredintoeffectiveasof September 30, 2021 (the"EffectiveDate"),by and  between Christian A.Brickman ("Consultant")and SallyBeautyHoldings,Inc.(the"Company")(jointly,the"Parties"):

ARTICLE1

TERMOFENGAGEMENT

TheCompanyherebyengagestheservicesofConsultant,and Consultant  herebyacceptsthis engagementwiththe Company,foraterm(the"Term")beginningontheEffectiveDateandcontinuingfor aperiodofuptosix(6)monthsunless soonerterminatedin accordancewiththeprovisionshereof.

ARTICLE2

CONSULTANT'SSERVICES

2.01 SkillsandServices.

(a)Consultantisherebyengagedasanindependentcontractortoprovidetheservices describedinExhibit1attachedhereto(the"Services").Notwithstandinganythingtothecontrary containedherein,Consultantisherebyengagedonan"AS-NEEDED"basis,andtheCompanyshallbeunderno obligationtoprovideanyminimumamountofworktoConsultant.Consultantshallhavenoauthoritytoand shallnotbindorobligatetheCompanyinanymannerwhatsoever,norshall Consultanthaveanyauthorityto makeanyrepresentationsconcerningtheCompany.

(b)ConsultantrepresentsandwarrantstotheCompanythat:(i)Consultanthasthe requisiteskillsandexperiencenecessarytoperformtheServices,(ii)allServiceswillbeperformedin accordancewithindustrystandards, (iii)all Servicesshall be in strict accordance with and subjectto allofthetermsandconditionsofthisAgreement,(iv)Consultantwillnotemployanyperson theemployment ofwhichwouldviolateapplicablelaborlaws,and(v) Consultantiscurrentlyundernolegalorcontractual obligationtoanypersonorentitythatwouldorcouldrestrictthenature,scopeorlocationoftheServicesto beperformedbyConsultantfortheCompany.

(c)FortheavoidanceofdoubtandinthecourseofdischargingConsultant'sduties pursuanttothisAgreement,ConsultantshallbedeemedtobeafiduciarytotheCompanyand,accordingly, owetheCompanythefollowingduties,amongothers,assuchdutiesareinterpretedunderthelawsoftheState ofTexas:(i)thedutyofloyalty,(ii)theduty ofcare,includingbutnotlimitedto,the dutytoactin goodfaith withthecareanordinarilyprudentpersoninalikepositionwouldexercise,(iii)thedutyoffullandfrank disclosure,and(iv)andthedutytoavoidself-dealing.ConsultantacknowledgesandagreesthattheCompany willberelyinguponConsultanttodischargeitsdutiesandobligationsinaccordancewiththisAgreement.

(d)ConsultantshalldeterminethewaytheServicesareperformedandthe hoursduring whichtheServices areperformed;provided,however,that theCompanyretainsthe righttosetdeadlinesby whichtheServicesmust becompletedandstandardstowhichtheServicesmustbeperformed.If theServicesdonotsatisfythestandardssetbytheCompany,theCompany,initsdiscretionmayrequireConsultantto repeatorcorrecttheServicesatnoadditionalcosttotheCompanyunlesssuchfailuretoperformiscausedby theCompanyorbycausesbeyondConsultant'sreasonablecontrolsuchasnaturaldisasters,war,strikesor labordisputes,governmentordersorotherforcemajeureevent.

2.02PlaceofPerformance.ConsultantshallperformtheServicesathishomeoffice;provided, however,that ConsultantmaybeaskedtotravelfromtimetotimeintheperformanceoftheServices.

ARTICLE3 FEES

ConsultantshallbepaidfortheServicesasprovidedinExhibit2attachedhereto.TheCompany agreestoreimburseConsultantforautomobile,parking,travel,andotherexpensesreasonablyandnecessarily incurredinthecourseofConsultant'sprovidingServices,provided,however,thatConsultantshallbe responsibleforthecostsofanyequipment(suchascomputersorothertoolsneededtoperformtheServices) thatConsultantmaycontinuetouseattheconclusionoftheServicesoron behalfofanyotherclientof Consultant.ConsultantshallprepareandsubmittotheCompanyonamonthlybasisaninvoiceitemizing Consultant'sServiceslistingtheexpenses(withappropriateback-upmaterial)forwhichConsultantseeks reimbursement.If theinvoice isinproperorder,theCompanyshallpaysaidinvoicewithinthirty(30)daysofreceipt.ConsultantagreesthatthefeestobepaidfortheServicesareintendedtofullycompensateConsultant forhisinvestmentinequipmentandhiringandsupervisionofanyemployeeshedeemsnecessary toperform theServices.

ARTICLE4 RESTRICTIVE COVENANTS

Consultantacknowledgesandagreesthat,notwithstandinganyprovisionhereintothecontrary, Consultantshallremainsubjecttotherestrictivecovenantsregardingconfidentiality,non-competition,non­ solicitationandnon-disparagementassetforthinSection6 ofthatcertainSeparationAgreementbetween ConsultantandtheCompanydatedAugust26,202l(the"SeparationAgreement"),whetherinconnectionwiththeperformanceoftheServicesorotherwise.

ARTICLE5

TERMINATION OFAGREEMENT

5.01TerminationofAgreement.ThisAgreementmaybeterminatedatanytimebyeitherthe CompanyorConsultant,withorwithoutcause,bygivingfive(5)days'priorwrittennoticetotheotherparty attheaddressshownonthesignaturepageofthisAgreement.Unlessterminatedpursuanttotheprior sentence,thisAgreementshallautomaticallyterminateonMarch31,2022,orifearlieruponthedeathor disabilityofConsultant.

5.02EffectTerminationonPaymentforServicesRendered.In the event of the terminationofthisAgreementpriortothecompletionofthe TermspecifiedinArticle1above,Consultantshallbeentitledtotheaccruedfeesandreimbursements(as specifiedinArticle3above)earned orincurredbyhimpriortothedateofterminationoftheAgreement.

ARTICLE6

GENERALPROVISIONS

6.01Notices.Anynoticestobegivenhereunderbyeitherpartytotheothermaybeeffected eitherbypersonaldeliveryinwritingorbymail,registeredorcertified,postageprepaidwithreturnreceipt requested.Mailednoticesshall beaddressed tothepartiesattheaddressesappearingonthelastpageofthis Agreement,buteachpartymaychangehisaddressbywrittennotice inaccordancewiththisparagraph. Noticesdeliveredpersonallyshallbedeemedcommunicatedasofactualreceipt;mailednoticesshallbe deemedcommunicatedasoffive(5)daysaftermailing.

6.02Entire Agreement/Amendment.This Agreementsupersedesallnegotiationsandother agreements,eitheroralorinwriting,betweenthepartieswithrespecttotheengagementofConsultant bythe CompanytoperformtheServiceshereunder,itbeingunderstoodthat,notwithstandinganyprovisionherein tothecontrary,theobligationsofthePartiespursuanttotheSeparationAgreementshallremain ineffect.This Agreementmaynotbealtered,amended,ormodified,normayanyprovisionhereoforrighthereunderbe waivedexceptbyawritteninstrumentdulyexecuted bytheCompany andConsultant.

6.03ApplicableLawand Severability.ThePartiesagreethatthetermsofthisAgreementarecontractualinnatureandnotmerely recitalsandshallbegovernedandconstruedinaccordancewiththelawsoftheStateofTexas.ThePartiesfurtheragreethatshouldanypartofthisAgreement be declaredordeterminedbyacourtofcompetentjurisdictiontobeillegal,invalid,orunenforceableunderanypresentorfuturelaw,thePartiesintendthelegality,validityandenforceabilityoftheremainingpartsshallnotbeaffectedthereby,andsaidillegal,invalid,orunenforceablepartshallbedeemedmodifiedtotheextentnecessarytomakeitenforceabletothemaximumextentpermittedbyapplicablelaw. Afacsimile,pdf,ore-mailcopyofany Party'ssignature shallbedeemedaslegallybindingastheoriginalsignature.

6.04IndependentContractorRelationship.

6.04.1ConsultantisengagedbythisAgreementstrictlyasanindependentcontractor,and notasanemployee,apartnerorjoint-venturerorco-owneroftheCompany,andConsultant shallnever,byvirtueofthisAgreement,havenorclaimanyrighttoorownershipinanygoodwillorthetradenameused bytheCompany,butshallbepaidsolelyandexclusivelyasaboveprovided.

6.04.2SubjecttothetermsandconditionsoftheSeparationAgreement,Consultantmay performservicesforandonbehalfofthirdparties;providedthat(i)Consultantdoesnotuseanyofthe Company'sinformation,property,equipmentorsuppliestoperformthoseservices;and(ii)theservicesfor thirdpartiesdonotcreateaconflictofinterestwiththeServicesperformedfor theCompanyorotherwise violatetheterms ofthisAgreement.

6.04.3Consultantagreesthat(i)theCompanyisnotliableforanyactsoromissionsof ConsultantorConsultant'semployees;(ii)ConsultantwillreportallfeespaidtoConsultantto the appropriatetaxingauthoritiesandshallremittosuchauthoritiesalltaxesandstatutorypaymentrequiredwith respecttothosefees;and(iii)ConsultantisnotentitledtoactivelyparticipateinanyoftheCompany'sbenefits providedtoemployeesoftheCompany.

6.05Indemnity.Consultantshallindemnify,defend,andholdharmlesstheCompanyfromand against all claimstowhichtheCompanymaybecome subject,relatedtoorarisingfrom(i)Consultant'sbreach ofhisobligationsunderthisAgreement,(ii)Consultant'snegligenceorwillfulmisconduct,or(iii)abreach ofConsultant'srepresentationsandwarrantiescontainedinthisAgreement.

[SignaturePagetoFollow]

The Parties have signed this Agreement on the dates written by the signatures below.

CONSULTANT:

/s/ Christian A. Brickman                                           Date:9/30/2021                                      

Christian A. Brickman

THE COMPANY:

/s/ Scott Sherman                                                        Date:9/30/2021

By: Scott Sherman

Chief Human Resource Officer

ATTACHMENTS:

Exhibit 1: Services

Exhibit 2: Compensation

EXHIBIT 1

Services

Consultantshallassistinthe orderlytransitionofConsultant'spriorduties withrespecttothe Companyand itsaffiliates(assuchtermisdefinedintheSeparationAgreement)tosuchotherofficersoftheCompanyand suchotherpersonsasshallbedeterminedanddesignedbythenon-managementmembersoftheBoardof DirectorsoftheCompany(the"IndependentBoard'').

EXHIBIT 2

Fees

Consultantshallbeeligibletoearntotalpotentialconsultingpayofupto$500,000forConsultant's performanceoftheServices.SuchconsultingpayshallbeprovidedtoConsultantwithrespecttothesix(6) calendar  monthsbeginningonOctober 1,2021,payable inuptosix(6)equalinstallmentsof$83,333.33, payableonthe 15^th of the monthinwhichtheservicesareperformed;providedthattheIndependentBoard mayterminatetheabove-describedconsultingarrangementinitsdiscretionatanytime,atwhichtimeno furtherinstallmentpaymentsshallbepayableorprovidedtoConsultantwith respecttoanyfullcalendar monthsinwhichsuchconsultingarrangementis terminated.

EX-10.23

Exhibit10.23

August26,2021

DenisePaulonis

VIAELECTRONICMAIL

Dear Denise:

We are pleased to offer you the position of Chief Executive Officer for Sally Beauty Holdings, Inc. (referred to as "Sally" or "SBH'') at a bi-weekly salary of $42,307.69 ($1,100,000 annualized). We believe that your background and experience will allow you to excel as Sally's leader.

You will participate in our Annual Incentive Plan ("AIP") at a 150% award target level. The AIP is an incentive plan with a targeted award of a stipulated percentage of annual base salary based on the attainment of corporate performance metrics as set forth in the plan. The AIP provides for upside and downside leverage based on the actual attainment of performance metrics. All incentive plans, including the AIP, and their terms are at the sole discretion of the Compensation Committee of the Board of Directors (the "Compensation Committee"). You will be eligible to participate in the fiscal year 2022 AIP, which begins on October 1, 2021, your anticipated start date at the company. If you cannot start on October 1, 2021, your participation in the AIP will be on a prorated basis for fiscal year 2022, based upon your first day of employment.

In addition, you will be paid a sign-on bon us of $400,000. This bonus will be paid within 30 days of your first day of employment with Sally and is subject to 50% repayment by you to the company if you resign or are terminated for cause within the first year of your employment.  For purposes of this paragraph, "cause" is defined as: (i) theft or embezzlement or attempted theft or embezzlement of money or tangible or intangible assets or property of SBH, any SBH affiliate or their employees or business relations; (ii) any act or acts of moral turpitude by you which negatively affects the interest, property, operations, business or reputation of SBH or any SBH affiliate; (iii) violation of a federal, state  or local law or regulation which negatively affects the interest, property, operations, business or reputation  of SBH or any SBH affiliate; (iv) gross negligence or willful misconduct in the performance of your services or duties; and/or (v) your failure to reasonably perform any of your assigned duties as requested .

You will also be eligible to participate in Sally's 2019 Omnibus Incentive Plan, as amended from time to time (the ''Plan''). Equity awards granted under the Plan are subject to the approval of the Compensation Committee and are subject to the terms of the Plan and the equity award agreements thereunder. Grants are generally made annually during the first quarter of the fiscal year, but subject to change as determined by the Compensation Committee.

For fiscal year 2022, your recommended equity grant target value will be an award with an intrinsic value of $4,250,000. The Compensation Committee determines the amount and mix of equity vehicles comprising equity awards each fiscal year for each participant and can include stock options, time-based restricted stock awards, performance-based restricted stock units or other long-term incentive vehicles as the Compensation Committee deems appropriate.

1

 

You will be awarded a sign-on equity award comprised of a time-based restricted stock award with a grant date value of $1,450,000 (based on the closing SSH stock price on the grant date), vesting one-third each year on the first through third anniversaries of the grant date. You will also be awarded non-qualified stock options ("NQSOs") with a grant date intrinsic value of $1,000,000 (based on the closing SBH stock price on the grant date), vesting one-third each year on the first through third anniversaries of the grant date. The exercise price of the NQSOs will equal the fair market value of the shares of SBH stock underlying the NQSOs as of the grant date. The grant date for both will be the first day of your employment. As noted above, the terms of the awards will be governed by the Plan and the equity award agreements thereunder.

The Board of Directors has established the SBH Equity Ownership Guidelines for all Section 16 officers. The guidelines are intended to align the financial interests of our executives with those of our shareholders, as well as, demonstrate our focus and commitment to sound corporate governance. You will be provided full details of these guidelines (along with a written copy of the guidelines, as amended November 4, 2020) during your onboarding process.

Sally offers a number of attractive benefit plans. You become eligible to participate in group benefit plans on the first of the month following 30 days of service. Group benefit plans include: medical, dental and vision insurance: prescription drug coverage; short­ term and long-term disability; and basic, supplemental and family life insurance. Paid sick leave and tuition reimbursement will be available to you, as well. In addition, prior to your eligibility to participate in our group health plan. Sally will pay for up to two months of COBRA payments minus the premium you would otherwise pay for like coverage under a Sally plan. You will also have an annual benefit of $600 per year for the reimbursement of a physical exam. Sally does not accrue vacation time for executives, but instead offers a Flexible Time Off Policy for executives allowing you to take the time you need for vacation, holidays, etc.

Sally also offers its 401(k) and Profit Sharing Plan (the "401(k) Plan'') which you can immediately participate in upon hire. The company match to the 401(k) Plan begins after one year of service and it is contributed each pay period with immediate vesting. In addition Sally may make discretionary profit sharing contributions under the 401(k) Plan, with participation beginning the first of the quarter following one year of service. Some of these benefits require you to elect participation and require an employee contribution. You will be given details during your orientation, and the terms of the plans that govern over this short summary.

You will be eligible for relocation assistance under the SBH Executive Relocation Policy, a copy of which is included with this letter (the ''Relocation Policy"). Sally has partnered with American International Relocation Solutions, LLC ("Aires") to assist you in coordinating your relocation. An assigned Aires consultant will reach out to you directly, shortly after your offer has been accepted and processed by Sally. You must use Aires for your relocation in order to be eligible for reimbursement of relocation expenses. Your relocation benefits include, among other things, full coverage of moving your household goods (including special handling and temporary storage of such goods if needed), up to six months of temporary living expenses and assistance toward the sale of your home and closing costs. Sally also expressly approves your selection of Ebby Halliday as your real estate brokerage firm and Classic Wine for your specialty shipping needs. To this end, the terms of the Relocation Policy are intended to govern over this short summary, but Sally will cover the cost of any relocation benefits specified herein that are greater than what is provided for under the Relocation Policy.

As a part of Sally's continued compliance with the provisions of the Immigration Reform and Control Act, you are required to complete an I-9 form on your first day of employment. Failure to complete the I-9 with the appropriate required documents within the specified time frame could result in termination of your employment. Please contact me if you have any questions on what constitutes the proper documentation to bring with you on your first day.

2

 

All employment at Sally is on at ''at will" basis, meaning that your employment may be terminated by you or the company at any time and for any reason. As an employee, you will be required to agree to and sign Sally's Workplace Resolution Program and Mutual Agreement to Arbitrate Claims, which requires that both you and the company pursue most legally-available claims arising from your employment with the company in arbitration, rather than in a court of law.

We look forward to you joining us as part of the team. I know that you will be an excellent leader of our organization and a key contributor to our continued growth and success.

Please don't hesitate to call me if you have any questions regarding this offer of employment.

Sincerely,

/s/ Robert McMaster

RobertMcMaster

BoardChair

Sally BeautyHoldings,Inc.

3

 

EX-21.1

Exhibit 21.1

LIST OF SUBSIDIARIES

The following is a list of subsidiaries of Sally Beauty Holdings, Inc. as of September 30, 2021:

Subsidiary Name	State or Other Jurisdiction of Incorporation
Arcadia Beauty Labs LLC	Delaware
Armstrong McCall Holdings, Inc.	Texas
Armstrong McCall Holdings, L.L.C.	Delaware
Armstrong McCall Management, L.C.	Texas
Armstrong McCall, L.P.	Texas
Beauty Holding LLC	Delaware
Beauty Systems Group (Canada), Inc.	Canada
Beauty Systems Group LLC	Virginia
BSG Canada Holdings Company	Canada
Diorama Services Company, LLC	Delaware
Gen X Beauty LLC	Delaware
Innovations-Successful Salon Services	California
Kapperscentrale Bauwens N.V.	Belgium
Loxa Beauty LLC	Indiana
MHR Limited	England
Neka Salon Supply, Inc.	New Hampshire
Ogee Limited	England
Procare Laboratories, Inc.	Delaware
Pro-Duo Deutschland GmbH	Germany
Pro-Duo France SAS	France
Pro-Duo NV	Belgium
Pro-Duo Spain SL	Spain
Sally Beauty Canada Holdings LLC	Delaware
Sally Beauty Colombia S.A.S.	Colombia
Sally Beauty de Puerto Rico, Inc.	Puerto Rico
Sally Beauty International Finance LLC	Delaware
Sally Beauty International, Inc.	Delaware
Sally Beauty Military Supply LLC	Delaware
Sally Beauty Netherlands BV	Netherlands
Sally Beauty Supply BV	Netherlands
Sally Beauty Supply LLC	Virginia
Sally Capital Inc.	Delaware
Sally Chile Global Holdings SpA	Chile
Sally Chile Holding SpA	Chile
Sally Chile Worldwide Holdings SpA	Chile
Sally Holdings LLC	Delaware
Sally International Holdings LLC	Delaware
Sally Investment Holdings LLC	Delaware
Sally Peru Holdings S.A.C.	Peru
Sally Salon Services (Ireland) Ltd	Ireland
Sally Salon Services Ltd	England
Sally UK Holdings Limited	England
Salon Services (Hair and Beauty Supplies) Ltd	Scotland
Salon Success International, LLC	Florida
Salon Success Limited	England
SBCBSG Company de Mexico, S. de R.L. de C.V.	Mexico
SBCEDIS Company de Mexico, S. de R.L. de C.V.	Mexico
SBH Finance B.V.	Netherlands

SBIFCO Company de Mexico, S.A. de C.V.	Mexico
Sinelco France SAS	France
Sinelco Group BVBA	Belgium
Sinelco International BVBA	Belgium
Sinelco Italiana SRL	Italy
Vigox BVBA	Belgium

EX-22

Exhibit 22

LIST OF SUBSIDIARY GUARANTORS

As of September 30, 2021, each of the following subsidiaries of Sally Beauty Holdings, Inc. is a guarantor of our unsecured 5.625% Senior Notes due 2025. The guarantees are joint and several, and full and unconditional. Sally Beauty Holdings, Inc. owns, directly or indirectly, 100% of each guarantor subsidiary.

Exact Name of Registrant as Specified in Its Charter	State of Incorporation or Organization
Arcadia Beauty Labs LLC	Delaware
Armstrong McCall Holdings, Inc.	Texas
Armstrong McCall Holdings, L.L.C.	Delaware
Armstrong McCall, L.P.	Texas
Armstrong McCall Management, L.C.	Texas
Beauty Holding LLC	Delaware
Beauty Systems Group LLC	Virginia
Diorama Services Company, LLC	Delaware
Innovations-Successful Salon Services	California
Loxa Beauty LLC	Indiana
Neka Salon Supply, Inc.	New Hampshire
Procare Laboratories, Inc.	Delaware
Sally Beauty Holdings, Inc.	Delaware
Sally Beauty International Finance LLC	Delaware
Sally Beauty Military Supply LLC	Delaware
Sally Beauty Supply LLC	Virginia
Sally Investment Holdings LLC	Delaware
Salon Success International, LLC	Florida

EX-23.1

Exhibit 23.1

Consent of Independent Registered Public Accounting Firm

We consent to the incorporation by reference in the registration statement (No. 333-255937) on Form S-3 and registration statements (Nos. 333-142583, 333-138830, 333-164545, and 333-229444) on Form S-8 of our report dated November 19, 2021, with respect to the consolidated financial statements of Sally Beauty Holdings, Inc. and subsidiaries and the effectiveness of internal control over financial reporting.

/s/ KPMG LLP

KPMG LLP

Dallas, Texas

November 19, 2021

EX-31.1

Exhibit 31.1

CERTIFICATION

PURSUANT TO EXCHANGE ACT RULES 13a-14(a) AND 15d-14(a),

AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Denise Paulonis, certify that:

(1) I have reviewed this Annual Report on Form 10-K of Sally Beauty Holdings, Inc.;

(2) Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

(3) Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

(4) The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c. Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d. Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

(5) The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: November 19, 2021

By:	/s/ Denise Paulonis
Denise Paulonis
Chief Executive Officer

EX-31.2

Exhibit 31.2

CERTIFICATION

PURSUANT TO EXCHANGE ACT RULES 13a-14(a) AND 15d-14(a),

AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Marlo M. Cormier, certify that:

(1) I have reviewed this Annual Report on Form 10-K of Sally Beauty Holdings, Inc.;

(2) Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

(3) Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

(4) The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c. Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d. Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

(5) The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: November 19, 2021

By:	/s/ Marlo M. Cormier
Marlo M. Cormier
Senior Vice President, Chief Financial Officer

EX-32.1

Exhibit 32.1

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of Sally Beauty Holdings, Inc. (the “Company”) on Form 10-K for the fiscal year ended September 30, 2021 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Denise Paulonis, Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. §1350, as adopted pursuant to §906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.

By:	/s/ Denise Paulonis
Denise Paulonis
Chief Executive Officer

Date: November 19, 2021

EX-32.2

Exhibit 32.2

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of Sally Beauty Holdings, Inc. (the “Company”) on Form 10-K for the fiscal year ended September 30, 2021 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Marlo M. Cormier, Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. §1350, as adopted pursuant to §906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.

By:	/s/ Marlo M. Cormier
Marlo M. Cormier
Senior Vice President, Chief Financial Officer

Date: November 19, 2021

XML

Document and Entity Information - USD ($)

12 Months Ended

Sep. 30, 2021

Nov. 12, 2021

Mar. 31, 2021

Cover [Abstract]

Entity Registrant Name

SALLY BEAUTY HOLDINGS, INC.

Entity Central Index Key

0001368458

Document Type

10-K

Document Period End Date

Sep. 30, 2021

Trading Symbol

SBH

Amendment Flag

false

Current Fiscal Year End Date

--09-30

Entity Well-known Seasoned Issuer

Yes

Entity Voluntary Filers

No

Entity Current Reporting Status

Yes

Entity Filer Category

Large Accelerated Filer

Entity Small Business

false

Entity Emerging Growth Company

false

Entity Public Float

$ 2,273,796,000

Entity Common Stock, Shares Outstanding

113,046,139

Document Fiscal Year Focus

2021

Document Fiscal Period Focus

FY

Security Exchange Name

NYSE

Title of 12(b) Security

Common Stock, par value $.01 per share

Entity Interactive Data Current

Yes

Entity File Number

1-33145

Entity Incorporation, State or Country Code

DE

Entity Tax Identification Number

36-2257936

Entity Address, Address Line One

3001 Colorado Boulevard

Entity Address, City or Town

Denton

Entity Address, State or Province

TX

Entity Address, Postal Zip Code

76210

City Area Code

940

Local Phone Number

898-7500

Document Annual Report

true

Document Transition Report

false

Entity Shell Company

false

ICFR Auditor Attestation Flag

true

Documents Incorporated by Reference

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s Proxy Statement relating to the registrant’s 2022 Annual Meeting of Stockholders are incorporated by reference into Part III of this Annual Report on Form 10-K where indicated.

XML

Consolidated Balance Sheets - USD ($) $ in Thousands	Sep. 30, 2021	Sep. 30, 2020
Current assets:
Cash and cash equivalents	$ 400,959	$ 514,151
Trade accounts receivable, net	32,623	35,590
Accounts receivable, other	33,958	20,839
Inventory	871,349	814,503
Other current assets	44,686	48,014
Total current assets	1,383,575	1,433,097
Property and equipment, net	307,377	315,029
Operating lease assets	537,673	525,634
Goodwill	541,209	540,038
Intangible assets, excluding goodwill, net	55,532	58,283
Other assets	21,766	23,066
Total assets	2,847,132	2,895,147
Current liabilities:
Current maturities of long-term debt	194	180
Accounts payable	291,632	236,333
Accrued liabilities	206,155	170,665
Current operating lease liabilities	156,234	153,267
Income taxes payable	10,666	2,917
Total current liabilities	664,881	563,362
Long-term debt	1,382,530	1,796,897
Long-term operating lease liabilities	404,147	394,375
Other liabilities	29,056	32,976
Deferred income tax liabilities, net	85,777	92,094
Total liabilities	2,566,391	2,879,704
Stockholders’ equity:
Common stock, $0.01 par value. Authorized 500,000 shares; 113,138 and 116,986 shares issued and 112,913 and 116,725 shares outstanding at September 30, 2021 and 2020, respectively	1,129	1,124
Preferred stock, $0.01 par value. Authorized 50,000 shares; none issued
Additional paid-in capital	17,286	1,913
Accumulated earnings	356,967	117,109
Accumulated other comprehensive loss, net of tax	(94,641)	(104,703)
Total stockholders’ equity	280,741	15,443
Total liabilities and stockholders’ equity	$ 2,847,132	$ 2,895,147

XML

Consolidated Balance Sheets (Parenthetical) - $ / shares	Sep. 30, 2021	Sep. 30, 2020
Statement Of Financial Position [Abstract]
Common stock, par value (in dollars per share)	$ 0.01	$ 0.01
Common stock, Authorized shares	500,000,000	500,000,000
Common stock, shares issued	113,138,000	116,986,000
Common stock, shares outstanding	112,913,000	116,725,000
Preferred stock, par value (in dollars per share)	$ 0.01	$ 0.01
Preferred stock, Authorized shares	50,000,000	50,000,000
Preferred stock, shares issued	0	0

XML

Consolidated Statements of Earnings - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Income Statement [Abstract]
Net sales	$ 3,874,997	$ 3,514,330	$ 3,876,411
Cost of goods sold	1,921,663	1,798,736	1,965,869
Gross profit	1,953,334	1,715,594	1,910,542
Selling, general and administrative expenses	1,530,280	1,442,809	1,452,751
Restructuring	4,611	14,025	(682)
Operating earnings	418,443	258,760	458,473
Interest expense	93,509	98,793	96,309
Earnings before provision for income taxes	324,934	159,967	362,164
Provision for income taxes	85,076	46,722	90,541
Net earnings	$ 239,858	$ 113,245	$ 271,623
Earnings per share:
Basic	$ 2.13	$ 0.99	$ 2.27
Diluted	$ 2.10	$ 0.99	$ 2.26
Weighted average shares:
Basic	112,653	113,881	119,636
Diluted	114,212	114,680	120,283

XML

Consolidated Statements of Comprehensive Income - USD ($) $ in Thousands	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Statement Of Income And Comprehensive Income [Abstract]
Net earnings	$ 239,858	$ 113,245	$ 271,623
Other comprehensive income (loss):
Foreign currency translation adjustments	9,957	11,821	(22,576)
Interest rate caps, net of tax	918	198	(4,566)
Foreign exchange contracts, net of tax	(813)	565	(154)
Other comprehensive income (loss), net of tax	10,062	12,584	(27,296)
Total comprehensive income	$ 249,920	$ 125,829	$ 244,327

XML

Consolidated Statements of Cash Flows - USD ($) $ in Thousands	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Cash Flows from Operating Activities:
Net earnings	$ 239,858	$ 113,245	$ 271,623
Adjustments to reconcile net earnings to net cash provided by operating activities:
Depreciation and amortization	102,201	106,779	107,658
Share-based compensation expense	11,656	8,426	9,180
Amortization of deferred financing costs	4,212	4,118	3,786
Net loss/(gain) on disposal and impairment of assets	290	3,562	(7,544)
Net loss on extinguishment of debt	4,260	38	951
Deferred income taxes	(7,336)	13,691	5,532
Changes in (exclusive of effects of acquisitions):
Trade accounts receivable	2,923	10,031	4,399
Accounts receivable, other	(13,972)	41,463	(20,432)
Inventory	(52,277)	149,845	(20,272)
Other current assets	976	(15,654)	7,418
Other assets	4,360	(2,007)	(3,225)
Accounts payable and accrued liabilities	79,851	(26,876)	(42,719)
Income taxes payable	8,041	(5,489)	6,144
Operating lease assets and liabilities	730	10,339
Other liabilities	(3,913)	15,378	(2,084)
Net cash provided by operating activities	381,860	426,889	320,415
Cash Flows from Investing Activities:
Payments for property and equipment	(73,904)	(110,858)	(107,755)
Proceeds from sales of property and equipment	235	53	15,312
Acquisitions, net of cash acquired	(2,350)	(12,970)	(3,424)
Net cash used by investing activities	(76,019)	(123,775)	(95,867)
Cash Flows from Financing Activities:
Proceeds from issuance of long-term debt	22	1,087,504	593,504
Repayments of long-term debt	(422,258)	(882,921)	(777,538)
Debt issuance costs	(1,300)	(6,257)
Payments for common stock repurchased		(61,357)	(47,434)
Proceeds from exercises of stock options	3,568	2,792	2,160
Net cash (used) provided by financing activities	(419,968)	139,761	(229,308)
Effect of foreign exchange rate changes on cash and cash equivalents	935	(219)	(1,040)
Net (decrease) increase in cash and cash equivalents	(113,192)	442,656	(5,800)
Cash and cash equivalents, beginning of period	514,151	71,495	77,295
Cash and cash equivalents, end of period	400,959	514,151	71,495
Supplemental Cash Flow Information:
Interest paid	88,982	83,123	95,171
Income taxes paid	79,765	49,869	83,783
Capital expenditures incurred but not paid	$ 19,932	$ 9,772	$ 26,233

XML

Consolidated Statements of Stockholders' Equity (Deficit) - USD ($) shares in Thousands, $ in Thousands	Total	Cumulative Effect Period of Adoption Adjustment	Common Stock	Common Stock Cumulative Effect Period of Adoption Adjustment	Additional Paid-in Capital	Additional Paid-in Capital Cumulative Effect Period of Adoption Adjustment	Accumulated Earnings (Deficit)	Accumulated Earnings (Deficit) Cumulative Effect Period of Adoption Adjustment	Accumulated Other Comprehensive Income (Loss)	Accumulated Other Comprehensive Income (Loss) Cumulative Effect Period of Adoption Adjustment
Balance at Sep. 30, 2018	$ (268,556)		$ 1,199				$ (179,764)		$ (89,991)
Balance (in shares) at Sep. 30, 2018			119,926
Increase (Decrease) in Stockholders' Equity
Net earnings	271,623						271,623
Other comprehensive income (loss), net of tax	(27,296)								(27,296)
Repurchases of common stock	$ (47,434)		$ (36)		$ (11,336)		(36,062)
Repurchases of common stock (in shares)	(3,562)		(3,562)
Share-based compensation	$ 9,180		$ 2		9,178
Share-based compensation (in shares)			209
Stock issued for equity awards	2,160		$ 2		2,158
Stock issued for equity awards (in shares)			152
Balance at Sep. 30, 2019	(60,323)	$ 76	$ 1,167				55,797	$ 76	(117,287)
Balance (in shares) at Sep. 30, 2019			116,725
Increase (Decrease) in Stockholders' Equity
Net earnings	113,245						113,245
Other comprehensive income (loss), net of tax	12,584								12,584
Repurchases of common stock	$ (61,357)		$ (46)		(9,302)		(52,009)
Repurchases of common stock (in shares)	(4,702)		(4,702)
Share-based compensation	$ 8,426		$ 1		8,425
Share-based compensation (in shares)			159
Stock issued for equity awards	2,792		$ 2		2,790
Stock issued for equity awards (in shares)			223
Balance at Sep. 30, 2020	$ 15,443		$ 1,124		1,913		117,109		(104,703)
Balance (in shares) at Sep. 30, 2020	116,725		112,405
Accounting Standards Update [Extensible List]		ASU 16-02		ASU 16-02		ASU 16-02		ASU 16-02		ASU 16-02
Increase (Decrease) in Stockholders' Equity
Net earnings	$ 239,858						239,858
Other comprehensive income (loss), net of tax	10,062								10,062
Share-based compensation	11,656				11,656
Stock issued for equity awards	3,722		$ 5		3,717
Stock issued for equity awards (in shares)			508
Balance at Sep. 30, 2021	$ 280,741		$ 1,129		$ 17,286		$ 356,967		$ (94,641)
Balance (in shares) at Sep. 30, 2021	112,913		112,913

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Basis of Presentation

12 Months Ended

Sep. 30, 2021

Organization Consolidation And Presentation Of Financial Statements [Abstract]

Basis of Presentation

1.Basis of Presentation

The consolidated financial statements included herein have been prepared in accordance with accounting principles generally accepted in the United States (“GAAP”). All significant intercompany accounts and transactions have been eliminated in consolidation.

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Significant Accounting Policies

12 Months Ended

Sep. 30, 2021

Accounting Policies [Abstract]

Significant Accounting Policies

2.Significant Accounting Policies

The preparation of financial statements in conformity with GAAP requires us to interpret and apply accounting standards and to develop and follow accounting policies consistent with such standards. The following is a summary of the significant accounting policies used in preparing our consolidated financial statements.

Use of Estimates

In accordance with GAAP, management makes estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, and disclosure of contingent liabilities in the consolidated financial statements. Actual results may differ from these estimates in amounts that may be material to our consolidated financial statements.

Cash and Cash Equivalents

Cash represents currency on hand, debit and credit card receivable and third-party online payment systems transactions, while cash equivalents consist of highly liquid investments which have an original maturity of three months or less.

Trade Accounts Receivable and Accounts Receivable, Other

Trade accounts receivable consist of credit extended directly to certain customers who meet our credit requirements in the ordinary course of business and are stated at their carrying values, net of an allowance for doubtful accounts. Our allowance for doubtful accounts is regularly reviewed on the basis of our historical collection data and current customer information. Customer account balances are written off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. At September 30, 2021 and 2020, our allowance for doubtful accounts was $1.1 million and $1.9 million, respectively.

Other accounts receivable consist primarily of amounts due from vendors under various contractual agreements and include volume rebates and other promotional considerations.

Inventory and Cost of Goods Sold

Effective August 1, 2020, we changed how we value our inventory. See Note 3 for more information related to the change in our costing method. At September 30, 2020, inventory is stated at the lower of weighted average cost or net realizable value. Inventory is stated at the lower of weighted average cost or net realizable value. Inventory cost reflects actual product costs, the cost of transportation to our distribution centers and certain shipping and handling costs, such as freight from the distribution centers to the stores and handling costs incurred at the distribution centers. When assessing the net realizable value of inventory, we consider several factors including estimates of future demand for our products, historical turn-over rates, the age and sales history of the inventory, and historic and anticipated changes in stock keeping units.

Physical inventory counts are performed at substantially all stores and significant distribution centers at least annually. Upon completion of physical inventory counts, our consolidated financial statements are adjusted to reflect actual quantities on hand. Between physical counts, we estimate inventory shrinkage based on our historical experience. We have policies and processes in place that are intended to minimize inventory shrinkage.

Cost of goods sold includes actual product costs, the cost of transportation to our distribution centers, operating cost associated with our distribution centers (including employee compensation expense, depreciation and amortization, rent and other occupancy-related expenses), vendor rebates and allowances, inventory shrinkage and certain

shipping and handling costs, such as freight from the distribution centers to the stores. All other shipping and handling costs are included in selling, general and administrative expenses when incurred.

We deem cash consideration received from a supplier to be a reduction of the cost of inventory purchased, unless it is in exchange for an asset or service or a reimbursement of a specific, incremental, identifiable cost incurred by us in selling the vendor’s products. The majority of cash consideration we receive is considered to be a reduction of inventory and a subsequent reduction in cost of goods sold as the related products are sold.

Lease Accounting

Substantially all of our leases are operating leases and relate primarily to retail stores and warehousing properties with lease terms of five to ten years. Some of our leases include options to extend the agreement by a certain number of years, typically five years. At the lease commencement date, an operating lease liability and related operating lease asset are recognized and typically do not assume renewals unless we are reasonably certain that we will exercise the option.

The operating lease liabilities are calculated using the present value of lease payments. The discount rate used is either the rate implicit in the lease, when known, or our estimated incremental borrowing rate. Our incremental borrowing rate for a lease is the rate of interest we would have to pay on a collateralized basis to borrow an amount equal to the lease payments under similar terms. Because we do not generally borrow on a collateralized basis, we derive an appropriate incremental borrowing rate using the interest rate we pay on our non-collateralized borrowings, adjusted for the amount of the lease payments, the lease term and the effect of designating specific collateral with a value equal to the unpaid lease payments for that lease. We apply the incremental borrowing rate on a portfolio basis given the impact of applying it on a lease by lease basis would be immaterial.

Operating lease assets are valued based on the initial operating lease liabilities plus any prepaid rent and direct costs from executing the leases, reduced by tenant improvement allowances and any rent abatement. Operating lease assets are tested for impairment in the same manner as our long-lived assets. During fiscal year 2020, we impaired approximately $1.9 million, respectively in operating lease assets and leasehold improvements, primarily as a result of the impact of COVID-19, within selling, general and administrative expenses.

Property and Equipment

Property and equipment are recorded at cost and depreciated using the straight-line method over the estimated useful lives of the assets. Leasehold improvements are depreciated or amortized over the lesser of the estimated useful lives of the assets or the term of the related lease, including renewals considered reasonably assured. Expenditures for maintenance and repairs are included in selling, general and administrative expenses when incurred, while expenditures for major renewals and improvements that substantially extend the useful life of an asset are capitalized.

The following table summarizes our property and equipment balances and their estimated useful lives (dollars in thousands):

	Life	September 30,
	(in years)	2021			2020
Land	N/A	$	10,119		$	10,120
Buildings and building improvements	5 – 40		57,049			54,521
Leasehold improvements	2 – 10		326,595			304,404
Furniture, fixtures and equipment	2 – 10		681,017			640,693
Total property and equipment, gross			1,074,780			1,009,738
Accumulated depreciation and amortization			(767,403	)		(694,709	)
Total property and equipment, net		$	307,377		$	315,029

Depreciation expense for the fiscal years 2021, 2020 and 2019 was $93.2 million, $95.5 million and $96.1 million, respectively, and is included in selling, general and administrative expenses in our consolidated statements of earnings.

Valuation of Long-Lived Assets and Definite-lived Intangible Assets

Long-lived assets and purchased intangibles subject to amortization are reviewed for impairment whenever events or changes in circumstances indicate the carrying amount of an asset may not be fully recoverable. The recoverability of long-lived assets and intangible assets subject to amortization is assessed by comparing the net carrying amount of each asset to the total estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its undiscounted future cash flows, an impairment charge is recognized for the amount by which the carrying amount of the asset exceeds the estimated fair value of the asset.

Goodwill and Indefinite-lived Intangible Assets

Goodwill

Goodwill represents the excess of the purchase price over the fair value of the net assets acquired in a business combination. Goodwill is tested for impairment at least annually, as of January 31^st, and whenever events or changes in circumstances indicate its carrying amount may be less than its recoverable amount, to determine whether or not it is more-likely-than-not that the fair value of a reporting unit is less than its carrying amount. Furthermore, we considered potential triggering events each quarter, including fluctuations of our stock price, and determined there were no such events during the current fiscal year.

Components within the same operating segment are aggregated and deemed a single reporting unit if the components have similar economic characteristics. As of September 30, 2021 and 2020, our reporting units consisted of Sally Beauty Supply (“SBS”) and Beauty Systems Group (“BSG”). We assign goodwill to the reporting unit which consolidates the acquisition.

When assessing goodwill for impairment, we may perform a qualitative assessment which evaluates macro-economic conditions, current and projected cash flows, and other events or changes in circumstances to determine if a quantitative assessment is necessary. For fiscal year 2021, we completed a qualitative assessment and determined that while COVID-19 had a macro-economic impact, there were no material impacts to the reporting units to require a quantitative assessment. We have not recorded any impairment charges related to goodwill in the current or prior fiscal years presented.

Indefinite-lived Intangible Assets

Our intangible assets with indefinite lives consist of trade names acquired in business combinations. Upon acquisition of these identifiable intangible assets, we base our valuation on the information and assumptions available to us at the time of acquisition, using income and market approaches to determine fair value. These assets are evaluated for impairment annually, as of January 31^st, and whenever events or changes in circumstances indicate the asset’s carrying amount may be less than its recoverable amount, to determine whether or not it is more-likely-than-not that the fair value of an indefinite-lived intangible asset is less than its carrying amount. When assessing intangible assets with indefinite lives for impairment, we compare the fair value of each asset against its carrying value. Fair value is based on the relief-from-royalty method. Based on our assessments, no material impairment charges related to intangible assets were recorded in the current or prior fiscal years presented.

Self-Insurance Programs

We self-insure the risks related to workers’ compensation, general and auto liability, property and certain employee-related healthcare benefits. We have obtained third-party excess insurance coverage to limit our exposure per occurrence and aggregate cash outlay.

We record an estimated liability for the ultimate cost of claims incurred and unpaid as of the balance sheet date, which includes claims filed and estimated losses incurred but not yet reported. We estimate the ultimate cost based on an analysis of our historical data and actuarial estimates. These estimates are reviewed on a regular basis to ensure the recorded liability is adequate. The current and long-term portions of these liabilities are recorded at their present value and included in accrued liabilities and other liabilities in our consolidated balance sheets, respectively.

Revenue Recognition

Substantially all of our revenue is derived through the sale of merchandise. Revenue is recognized net of estimated sales returns and sales taxes. We estimate sales returns based on historical data. Additionally, we have assessed all revenue streams for principal versus agent considerations and have concluded we are the principal for all transactions.

See Note 17 for additional information regarding the disaggregation of our revenue.

Merchandise Revenues

The majority of our revenue comes from the sale of products in our company-operated stores. These sales generally have one single performance obligation and the revenue is recognized at the point of sale. However, discounts and incentives issued at the point of sale to entice a customer to a future purchase are treated as a separate performance obligation. As such, we allocate a portion of the revenue generated from the point of sale to each of the additional performance obligations separately using explicitly stated amounts or our best estimate using historical data.

We also sell merchandise on our online platforms, to our franchisees and by using distributor sales consultants. These sales generally have one single performance obligation and revenue is recognized upon the shipment of the merchandise. Any shipping and handling fees charged to the customer are recognized as revenue, while any shipping and handling costs to get the merchandise shipped is recognized in cost of goods sold.

We extend credit to certain customers, primarily salon professionals, which generally have 30 day payment terms. Based on the nature of theses receivables, no significant financing component exists.  

Gift Cards

The revenue from the sale of our gift cards is recognized at the time the gift card is used to purchase merchandise, which is generally within one year from the date of purchase. Our gift cards do not carry expiration dates or impose post-sale fees. Based on historical experience, a certain amount of our gift cards will not be redeemed, also referred to as “gift card breakage.” We recognize revenue related to gift card breakage within revenue in our consolidated statements of earnings over time proportionately to historical redemption patterns. The gift cards are issued and represent liabilities of either of our operating entities, Sally Beauty Supply LLC or Beauty Systems Group LLC, which are both limited liability companies formed in the state of Virginia.

Private Label Rewards Credit Card

In September 2019, we signed a multi-year agreement with a third-party bank (the “Bank”) to launch a private label rewards credit card. Under the agreement, the Bank will manage and extend credit to our SBS and BSG customers and we will provide licensing to our brand, marketing services and facilitate credit applications. The Bank will be the sole owner of the private label rewards credit card accounts and takes on the risk of default by the private label rewards card holders. In connection with signing the agreement, we received a refundable payment from the Bank that we recorded as deferred revenue within other liabilities on our consolidated balance sheets and will recognize on a straight-line basis over the initial term of the agreement into net sales in our consolidated statements of earnings.

Pursuant to the agreement, the Bank will reimburse us for certain expenses we incur for the launch and marketing of the Program. Amounts reimbursed are recognized in net sales in our consolidated statements of earnings. In addition, we can earn other amounts from the Bank, including incentive payments for achieving performance targets and the activation of credit cards. During the fiscal year ended September 30, 2020, we commenced operations and started to roll out our first SBS and BSG branded credit cards.

Customer Loyalty Rewards

Our Sally Beauty Rewards Loyalty Program in the U.S. and Canada, enables customers to earn points based on their status for every dollar spent on merchandise purchased in our SBS stores and through our sallybeauty.com website, including on our SBS mobile commerce-based app. When a specific tier has been reached, a customer will receive a certificate which can be used at any of our U.S. and Canadian SBS stores or through our sallybeauty.com website including on our SBS mobile commerce-based app, on their next purchase. Based on the rewards loyalty program policies, points expire after twelve months of inactivity and certificates will expire after a specific time period from the date of issuance. Certificates generated from our rewards loyalty program provide a material right to customers and represent a separate performance obligation. Rewards loyalty points are accrued at the standalone value per point, net of estimated breakage, and are included within accrued liabilities on our consolidated balance sheets. We recognize the revenue when the customer redeems the certificate. Points and certificates are issued by and represent liabilities of Sally Beauty Supply LLC.

The following table shows the amount of contract liabilities on our consolidated balance sheets as of September 30, 2021 and 2020 (in thousands):

		September 30,
Contracts	Balance Sheet Classification	2021		2020
Gift cards	Accrued liabilities	$	5,299	$	5,066
Rewards loyalty program	Accrued liabilities		11,445		8,881
Total liability		$	16,744	$	13,947

Changes to our contract liabilities for fiscal year 2021 were as follows (in thousands):

September 30, 2020	$	13,947
Loyalty points and gift cards issued but not redeemed, net of estimated breakage		15,226
Revenue recognized from beginning liability		(12,429	)
September 30, 2021	$	16,744

Advertising Costs

Advertising costs relate mainly to print advertisements, digital marketing, trade shows and product education for salon professionals. Advertising costs incurred in connection with print advertisements are expensed the first time the advertisement is run. Other advertising costs are expensed when incurred. Advertising costs were $70.9 million, $72.7 million and $73.3 million for the fiscal years 2021, 2020 and 2019, respectively, and are included in selling, general and administrative expenses in our consolidated statements of earnings.

Share-based Compensation

We measure the cost of services received from our employees and directors in exchange for an award of equity instruments based on the fair value of the award on the date of grant which are expensed ratably over the vesting period, except for awards issued to retirement eligible participants, which are expensed on an accelerated basis. We recognize the impact of forfeitures as they occur. Share-based compensation expense is included in selling, general and administrative expenses in our consolidated statements of earnings.

Income Taxes

We recognize deferred income taxes for the estimated future tax consequences attributable to temporary differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which temporary differences are anticipated to be recovered or settled. The effect on deferred taxes of a change in income tax rates is recognized in the consolidated statements of earnings in the period of enactment. A valuation allowance is recorded to reduce the carrying amounts of deferred tax assets to the amount expected to be realized unless it is more-likely-than-not that such assets will be realized in full. The estimated tax benefit of an uncertain tax position is recorded in our consolidated financial statements only after determining a more-likely-than-not probability that the uncertain tax position will withstand challenge, if any, from applicable taxing authorities.

Foreign Currency

The functional currency of each of our foreign operations is generally the respective local currency. Balance sheet accounts are translated into U.S. dollars (our reporting currency) at the rates of exchange in effect at the balance sheet date, while the results of operations and cash flows are generally translated using average exchange rates for the periods presented. Individually material transactions, if any, are translated using the actual rate of exchange on the transaction date. The resulting translation adjustments are recorded as a component of accumulated other comprehensive loss in our consolidated balance sheets.

Foreign currency transaction gains or losses, including changes in the fair value (i.e., marked-to-market adjustments) of certain foreign exchange contracts we hold, are included in selling, general and administrative expenses in our consolidated statements of earnings when incurred and were not significant in any of the periods presented in the accompanying consolidated financial statements.

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Accounting Changes and Recent Accounting Pronouncements

12 Months Ended

Sep. 30, 2021

New Accounting Pronouncements And Changes In Accounting Principles [Abstract]

Accounting Changes and Recent Accounting Pronouncements

3.Accounting Changes and Recent Accounting Pronouncements

Accounting Changes

In February 2016, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2016-02 which requires most leases to be reported on the balance sheet as a right-of-use asset and a lease liability. On October 1, 2019, we adopted ASU No. 2016-02 using a modified retrospective transition method without restating comparative periods. We have elected the package of practical expedients permitted within the transition guidance under the new standard relating to the identification, classification and initial direct costs of leases commencing before the effective date of Topic 842. In addition, we have elected to not recognize a right-of-use asset or lease obligation for short-term leases with an initial term of 12 months or less. The adoption of ASU No. 2016-02, as amended, resulted in the recognition of an operating lease asset of $513.9 million and an operating lease liability of $523.5 million.  Existing straight-line rent liability, prepaid rent and accrued rent were reclassified from certain other assets and liabilities into the operating lease asset. Furthermore, the cumulative effect of the adoption of ASU No. 2016-02 resulted in a $0.1 million adjustment to accumulated earnings resulting from the impairment of certain operating lease assets as well certain deferred tax balances that were written off as a result of the adoption of the new standard. The impact on our consolidated results of operations or consolidated cash flows was not material. See Note 8 for additional information in connection with ASU No. 2016-02.

Effective August 1, 2020, we changed our method of accounting for inventory located in the U.S. and Canada at both our distribution centers and store fronts. Prior to August 2020, we valued inventory at the lower of cost or net realizable value on a FIFO basis. Effective August 1, 2020, all company-wide inventories have been valued at the lower of cost or net realizable value using the weighted average cost method. These changes were made in connection with the implementation of a new perpetual inventory system, which provides us with better information to manage inventory. We believe the weighted average cost method is preferable to the FIFO cost method because it results in greater precision in the determination of cost of goods sold and inventories at the SKU level and results in a consistent inventory valuation method for all of the Company’s inventories. We recorded the cumulative effect of this change in accounting principle as of August 1, 2020. The effects of this change in accounting principle as of August 1, 2020 were not material to our consolidated financial statements. Prior to implementation of the new perpetual inventory system, we were not able to determine the impact of the change to the weighted average cost method.  Therefore, we did not retroactively apply the change to prior periods.

Recent Accounting Pronouncements

In December 2019, the FASB issued ASU No. 2019-12, Income Taxes (“ASC 740”), which simplifies the accounting for income taxes by removing an exception related to the approach for intraperiod tax allocation, the methodology for calculating income taxes in an interim period with year to date losses and the recognition of deferred tax liabilities for outside basis differences. Additionally, the update clarifies and simplifies other areas of ASC 740, Income Taxes. For public companies, the amendments in the update are effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2020. Early adoption is permitted, but all amendments must be adopted at once. The amendments in this update have different adoption methods including prospective basis, retrospective basis, and a modified retrospective basis dependent on the specific change. We do not believe that adoption of this update will have a material impact on our results of operations or financial position.

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Fair Value Measurements

12 Months Ended

Sep. 30, 2021

Fair Value Disclosures [Abstract]

Fair Value Measurements

4.Fair Value Measurements

Our financial instruments consist of cash equivalents, trade and other accounts receivable, accounts payable, derivative instruments, including foreign exchange contracts and interest rate caps, and debt. The carrying amounts of cash equivalents, trade and other accounts receivable and accounts payable approximate their respective fair values due to the short-term nature of these financial instruments.

We measure on a recurring basis and disclose the fair value of our financial instruments under the provisions of ASC Topic 820, Fair Value Measurement, as amended (“ASC 820”). We define “fair value” as the price that would be received to sell an asset or paid to transfer a liability (i.e., the exit price) in an orderly transaction between market participants at the measurement date. ASC 820 establishes a three-level hierarchy for measuring fair value and requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. This valuation hierarchy is based upon the transparency of inputs to the valuation of an asset or liability on the measurement date. The three levels of that hierarchy are defined as follows:

Level 1 - Unadjusted quoted prices in active markets for identical assets or liabilities;

Level 2 - Unadjusted quoted prices in active markets for similar assets or liabilities; or unadjusted quoted prices for identical or similar assets or liabilities in markets that are not active; or inputs other than quoted prices that are observable for the asset or liability; or inputs that are derived principally from or corroborated by observable market data; and

Level 3 - Unobservable inputs for the asset or liability.

Fair value on recurring basis

Consistent with the fair value hierarchy, we categorized our financial assets and liabilities as follows (in thousands):

			As of September 30,
	Classification	Pricing Category	2021		2020
Financial Assets
Cash equivalents	Cash and cash equivalents	Level 1	$	—	$	194,612
Interest rate caps	Other assets	Level 2		35		27
Total assets			$	35	$	194,639
Financial Liabilities
None

Cash equivalents, at September 30, 2021, consist of highly liquid investments which mature daily and are valued using unadjusted quoted market prices for such securities. The fair value for interest rate caps were measured using widely accepted valuation techniques, such as discounted cash flow analyses, and observable inputs, such as market interest rates.

Other fair value disclosures

Carrying amounts and the related estimated fair value of our long-term debt, excluding capital lease obligations, are as follows:

		As of September 30,
		2021				2020
	Pricing Category	Carrying Value		Fair Value		Carrying Value		Fair Value
Long-term debt
Senior notes	Level 1		979,961		1,019,635	$	1,177,380	$	1,217,707
Other long-term debt	Level 2		413,000		411,451		635,788		619,397
Total debt		$	1,392,961	$	1,431,086	$	1,813,168	$	1,837,104

The fair value of the senior notes was measured using unadjusted quoted market prices. The fair value of other long-term debt was measured using quoted market prices for similar debt securities in active markets or widely accepted valuation techniques, such as discounted cash flow analyses, using observable inputs, such as market interest rates.

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Accumulated Stockholders' Equity

12 Months Ended

Sep. 30, 2021

Stockholders Equity Note [Abstract]

Accumulated Stockholders' Equity

5.Accumulated Stockholders’ Equity

Share Repurchases

In August 2017, our Board of Directors (the “Board”) approved a share repurchase program authorizing us to repurchase up to $1.0 billion of our common stock over an approximate four-year period expiring on September 30, 2021. In July 2021, the Board approved a term extension of the program through September 30, 2025.

Information related to our shares repurchased and subsequently retired were as follows (in thousands):

	Fiscal Year Ended September 30,
	2021		2020		2019
Number of shares repurchased		—		4,702		3,562
Total cost of share repurchased	$	—	$	61,357	$	46,621

The amounts above do not include approximately 71,000, 159,000 and 209,000 shares surrendered by grantees to satisfy personal income tax withholdings obligations upon vesting of equity-based awards valued at approximately $1.0 million, $0.3 million and $0.8 million during the fiscal years 2021, 2020 and 2019, respectively.

We reduced common stock and additional paid-in capital, in the aggregate, by these amounts. However, as required by GAAP, to the extent share repurchase amounts exceeded the balance of additional paid-in capital prior to such repurchases, we recorded the excess in accumulated stockholders’ equity on our consolidated balance sheets. We funded these share repurchases with cash from operations and borrowings under the ABL facility, as appropriate.

Accumulated other Comprehensive Loss

The change in accumulated other comprehensive loss (“AOCL”) was as follows (in thousands):

	Foreign Currency Translation Adjustments			Interest Rate Caps			Foreign Exchange Contracts			Total
Balance at September 30, 2019	$	(113,932	)	$	(3,201	)	$	(154	)	$	(117,287	)
Other comprehensive income (loss) before    reclassifications, net of tax		11,821			(411	)		(531	)		10,879
Reclassification to net earnings, net of tax		—			609			1,096			1,705
Balance at September 30, 2020		(102,111	)		(3,003	)		411			(104,703	)
Other comprehensive income (loss) before    reclassifications, net of tax		9,957			(282	)		(1,070	)		8,605
Reclassification to net earnings, net of tax		—			1,200			257			1,457
Balance at September 30, 2021	$	(92,154	)	$	(2,085	)	$	(402	)	$	(94,641	)

The tax impact for the changes in other comprehensive loss and the reclassifications to net earnings was not material.

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Weighted-Average Shares

12 Months Ended

Sep. 30, 2021

Earnings Per Share [Abstract]

Weighted-Average Shares

6.Weighted Average Shares

The following table sets forth the computations of basic and diluted earnings per share (in thousands):

	Fiscal Year Ended September 30,
	2021		2020		2019
Weighted-average basic shares		112,653		113,881		119,636
Dilutive securities:
Stock option and stock award programs		1,559		799		647
Weighted-average diluted shares		114,212		114,680		120,283

At September 30, 2021, 2020 and 2019, options to purchase approximately 3.9 million, 4.7 million and 4.7 million shares, respectively, of our common stock were outstanding but not included in the computation of diluted earnings per share, because these options were anti-dilutive.

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Share-Based Payments

12 Months Ended

Sep. 30, 2021

Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]

Share-Based Payments

7.Share-Based Payments

Our Sally Beauty Holdings, Inc. 2019 Omnibus Incentive Plan (the "Omnibus Plan") allows us to grant awards to its employees up to 8.0 million shares of our common stock, plus an additional number of shares based on the number of shares outstanding as of the beginning of the current plan that have subsequently been terminated, expired unexercised, cash-settled, cancelled, forfeited or lapsed for any reason. Currently, we have awarded grants to employees and non-employee directors under the terms of the Omnibus Plan.

The following table presents total compensation cost for all share-based compensation arrangements, and the related income tax benefits recognized in our consolidated statement of earnings (in thousands):

	Fiscal Year Ended September 30,
	2021		2020		2019
Share-based compensation expense	$	11,656	$	8,426	$	9,180
Income tax benefit related to share-based    compensation expense	$	2,834	$	2,059	$	2,357

The Omnibus Plan award types are as follows:

Performance-based awards: Our performance awards vest over three years upon the satisfaction of the employee service condition and our level of achievement with respect to a mix of certain specified performance targets. For fiscal year 2021, we issued performance awards with a financial performance target based on the growth on adjusted consolidated operating income (“AOI”) for each of the next three years. For the fiscal year 2020 and 2019 performance awards, the performance targets included growth of AOI and return on invested capital during the three-year performance period.

For each performance award, a grantee may earn from 0% to 200% of the original awarded amount. Fair value of our performance awards related to the achievement of financial performance targets are based on our stock price on the date of grant. During the fiscal years ended September 30, 2021, 2020 and 2019, the fair value of our performance awards was $15.33, $16.65 and $17.22, respectively.

Market-based awards: In fiscal year 2021, we issued market-based awards that vest over three years and are dependent on the level of achievement of relative total shareholder return (“rTSR”) against a group of peer companies measured over a three-year period. For each rTSR, a grantee may earn from 0% to 200% of the original awarded amount. The fair value was determined by using the Monte Carlo simulation model due to the award being subject to a market condition. Expense is determined upon issuance and is recognized regardless of whether the market performance target is achieved.

Stock options: Stock option awards are valued using the Black-Scholes option pricing model to estimate the fair value of each stock option award on the date of grant and expense ratably over the vesting period, generally three years. Stock options have a ten year life.

Restricted stock: Restricted stock awards (“RSA”) and restricted stock units (“RSU”) are valued using the closing market price of our common stock on the date of grant. Expense is recognized ratably over the vesting period, generally three years for RSAs and RSUs issued to employees and one year for RSUs issued to our independent directors. An RSA award is an award of our shares that have full voting rights and dividend rights, but are restricted with regard to sale or transfer. These restrictions lapse over the vesting period. RSUs awarded to our independent directors may elect, upon receipt of such award, to defer until a later date delivery of the shares of our common stock that would otherwise be issued on the vesting date. RSUs granted to independent directors prior to the fiscal year 2012, are generally retained by the Company as deferred stock units that are not distributed until six months after the independent director’s service as a director terminates.

Performance-Based Awards

The following table presents a summary of the activity for our performance awards assuming 100% payout:

Performance Awards	Number of Shares (in Thousands)			Weighted Average Fair Value Per Share
Unvested at September 30, 2020		542		$	17.06
Granted		142			15.33
Vested		—			—
Forfeited		(382	)		17.16
Unvested at September 30, 2021		302		$	16.59

As of September 30, 2021, approximately $1.2 million of total unrecognized compensation costs related to unvested performance awards are expected to be recognized over the weighted average period of 1.5 years.

Market-Based Awards

The following table presents a summary of the activity for our market awards:

Market Awards	Number of Shares (in Thousands)			Weighted Average Fair Value Per Share
Unvested at September 30, 2020		—		$	—
Granted		142			20.96
Vested		—			—
Forfeited		(52	)		20.96
Unvested at September 30, 2021		90		$	20.96

As of September 30, 2021, approximately $1.4 million of total unrecognized compensation costs related to unvested market awards are expected to be recognized over the weighted average period of 2.1 years.

The weighted average assumptions used in the Monte Carlo model relating to the valuation of our rTSR issued in fiscal year 2021 were as follows:

Expected term (in years)	2.7
Expected volatility	59.4	%
Risk-free interest rate	0.2	%
Dividend yield	0.0	%

Service-Based Awards

Stock Option Awards

The following table presents a summary of the activity for our stock option awards:

	Number of Outstanding Options (in Thousands)			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term (in Years)		Aggregate Intrinsic Value (in Thousands)
Outstanding at September 30, 2020		4,738		$	20.92		6.2	$	—
Granted		1,638			9.13
Exercised		(268	)		17.20
Forfeited or expired		(943	)		14.96
Outstanding at September 30, 2021		5,165		$	18.46		4.6	$	9,627
Exercisable at September 30, 2021		3,653		$	21.49		2.9	$	983

The weighted average assumptions used in the Black-Scholes model relating to the valuation of our stock options are as follows:

	Fiscal Year Ended September 30,
	2021			2020			2019
Expected life (in years)		6.0			5.0			5.0
Expected volatility		44.5	%		35.8	%		30.5	%
Risk-free interest rate		0.4	%		1.7	%		3.0	%
Dividend yield		0.0	%		0.0	%		0.0	%

The expected life of options awarded represents the period of time such options are expected to be outstanding and is based on our historical experience. The risk-free interest rate is based on the zero-coupon U.S. Treasury notes with a term comparable to the expected life of an award at the date of the grant. Since we do not currently expect to pay dividends, the dividend yield used for this purpose is 0%.

The weighted average fair value per share at the date of grant of the stock options awarded during the fiscal years 2021, 2020 and 2019 was $3.85, $5.66 and $5.86, respectively. The aggregate fair value of stock options vested during the fiscal years 2021, 2020 and 2019 was $3.4 million, $2.7 million and $5.1 million, respectively.

The aggregate intrinsic value of options exercised during the fiscal years 2021, 2020 and 2019 was $0.7 million, $0.5 million and $0.9 million, respectively. The total cash received during the fiscal years 2021, 2020 and 2019 from these option exercises was $4.6 million, $3.0 million and $2.2 million, respectively, and the tax benefit realized for the tax deductions from these option exercises was $0.1 million, $0.1 million and $0.2 million, respectively.

At September 30, 2021, approximately $3.8 million of total unrecognized compensation costs related to unvested stock option awards are expected to be recognized over the weighted average period of 1.8 years.

RSAs

The following table presents a summary of the activity for our RSAs:

Restricted Stock Awards	Number of Shares (in Thousands)			Weighted Average Fair Value Per Share
Unvested at September 30, 2020		419		$	16.32
Granted		—			—
Vested		(107	)		15.99
Forfeited		(87	)		16.45
Unvested at September 30, 2021		225		$	16.44

At September 30, 2021, approximately $1.0 million of total unrecognized compensation costs related to unvested RSAs are expected to be recognized over the weighted average period of 1.1 years.

RSUs

The following table presents a summary of the activity for our RSUs:

Restricted Stock Units	Number of Shares (in Thousands)			Weighted Average Fair Value Per Share
Unvested at September 30, 2020		91		$	16.47
Granted		819			9.32
Vested		(140	)		13.90
Forfeited		(202	)		9.09
Unvested at September 30, 2021		568		$	9.41

At September 30, 2021, approximately $2.6 million of total unrecognized compensation costs related to unvested RSUs are expected to be recognized over the weighted average period of 2.0 years.

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Leases

12 Months Ended

Sep. 30, 2021

Leases [Abstract]

Leases

8.   Leases

Our operating and finance leases consisted of the following (in thousands):

		September 30,
	Balance Sheet Classification	2021		2020
Assets:
Operating lease	Operating lease assets	$	537,673	$	525,634
Finance lease	Property and equipment, net		2,556		2,888
Total lease assets		$	540,229	$	528,522
Liabilities:
Current:
Operating lease	Current operating lease liabilities	$	156,234	$	153,267
Finance lease	Current maturities of long-term debt		194		180
Long-term:
Operating lease	Long-term operating lease liabilities		404,147		394,375
Finance lease	Long-term debt		485		684
Total lease liabilities		$	561,060	$	548,506

Our lease costs, net of immaterial sublease income, consisted of the following (in thousands):

		For the Year Ended September 30,
	Statement of Earnings Classification	2021		2020
Operating lease costs (a)	Cost of goods sold and selling, general and administrative expenses (b)	$	193,583	$	192,484
Finance lease costs:
Amortization of leased assets	Selling, general and administrative expenses		328		303
Interest on lease liabilities	Interest expense		14		36
Variable lease costs (c)	Selling, general and administrative expenses		53,698		45,191
Total lease costs		$	247,623	$	238,014

(a) Includes costs related to short-term leases, which are immaterial.

(b) Certain supply chain-related amounts are included in cost of goods sold.

(c) Includes common area maintenance, real estate taxes and insurance related to leases

In response to COVID-19, the FASB issued interpretive guidance that provides an option for entities to make a policy election for lease concessions as a result of COVID-19, provided that the modified contracts result in total cash flows that are substantially the same or less than the original contracts. This policy election allows for lease concessions to be treated as though enforceable rights and obligations for those concessions existed (regardless of whether those enforceable rights and obligations for the concessions explicitly exist in the contracts). We have elected to apply this policy election and have included rent abatements related to COVID-19 into variable lease costs. For the year ended September 30, 2021 and 2020, we recognized benefits of $3.1 million and $11.7 million for rent abatements related to COVID-19, respectively.

As of September 30, 2021, the approximate future lease payments under our leases under ASC 842, Leases, are as follows (in thousands):

Fiscal Year		Operating leases		Finance leases
	2022	$	173,990	$	197
	2023		135,971		197
	2024		98,874		191
	2025		69,565		158
	2026		48,331		—
Thereafter			100,415		—
Total undiscounted lease payments			627,146		743
Less: imputed interest			66,765		64
Present value of lease liabilities		$	560,381	$	679

The table above does not include operating leases we have entered into of approximately $27.8 million that have not commenced, primarily related to future retail stores.

Other lease information is as follows (dollars in thousands):

	For the Year Ended September 30,
	2021			2020
Cash paid for amounts included in the measurement of lease liabilities:
Operating cash flows – operating leases	$	189,012		$	183,808
Operating cash flows – finance leases		14			36
Financing cash flows – finance leases		202			34
Supplemental non-cash information on lease liabilities:
Lease assets obtained in exchange for new operating lease liabilities	$	180,945		$	204,245
Lease assets obtained in exchange for new finance lease liabilities		22			4
	September 30,
	2021			2020
Weighted-average remaining lease term (in years):
Operating leases		5.1			5.1
Finance leases		3.7			3.8
Weighted-average discount rate:
Operating leases		4.5	%		4.4	%
Finance leases		0.3	%		0.3	%

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Goodwill and Intangible Assets

12 Months Ended

Sep. 30, 2021

Goodwill And Intangible Assets Disclosure [Abstract]

Goodwill and Intangible Assets

9.Goodwill and Intangible Assets

The changes in the carrying amounts of goodwill during the fiscal years 2021 and 2020 are as follows (in thousands):

	SBS		BSG			Total
Balance at September 30, 2019	$	76,905	$	453,881			530,786
Acquisitions		—		5,342			5,342
Foreign currency translation		4,281		(371	)		3,910
Balance at September 30, 2020	$	81,186	$	458,852		$	540,038
Acquisitions		231		(1,582	)		(1,351	)
Foreign currency translation		743		1,779			2,522
Balance at September 30, 2021	$	82,160	$	459,049		$	541,209

The following table reflects our other intangible assets, excluding goodwill, on our consolidated balance sheets. Once an intangible becomes fully amortized, the original cost and accumulated amortization is removed in the subsequent period. In the table below, prior year amounts for definite-lived intangible assets have been conformed to the current year’s presentation. As of September 30, 2021 and 2020, we had the following (in thousands):

	September 30, 2021							September 30, 2020
	Gross Carrying Amount		Accumulated Amortization			Net		Gross Carrying Amount		Accumulated Amortization			Net
Definite-lived Intangible assets:
Customer relationships	$	32,621	$	(26,246	)	$	6,375	$	47,787	$	(38,876	)	$	8,911
Distribution rights		11,660		(9,251	)		2,409		24,509		(21,570	)		2,939
Other intangible assets		5,238		(3,460	)		1,778		5,300		(3,045	)		2,255
Total definite-lived intangible assets		49,519		(38,957	)		10,562		77,596		(63,491	)		14,105
Indefinite-lived Intangible assets:
Trade names		44,970		—			44,970		44,178		—			44,178
Total intangible assets, excluding    goodwill, net	$	94,489	$	(38,957	)	$	55,532	$	121,774	$	(63,491	)	$	58,283

Our definite-lived intangible assets are amortized on a straight-line basis over the period that we expected an economic benefit, typically over periods of three to ten years. For the fiscal years ended September 30, 2021, 2020 and 2019, amortization expense related to intangible assets totaled $6.6 million, $9.0 million and $11.3 million, respectively.

As of September 30, 2021, the expected future amortization expense related to definite-lived intangible assets is as follows (in thousands):

Fiscal Year:
2022	$	4,017
2023		2,867
2024		1,894
2025		1,439
2026		345
Thereafter		—
	$	10,562

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Accrued Liabilities

12 Months Ended

Sep. 30, 2021

Payables And Accruals [Abstract]

Accrued Liabilities

10.Accrued Liabilities

Accrued liabilities consist of the following (in thousands):

	September 30,
	2021		2020
Compensation and benefits	$	73,344	$	54,749
Interest payable		24,101		29,048
Deferred revenue		18,543		16,728
Rental obligations		10,501		8,964
Insurance reserves		5,934		4,796
Property and other taxes		3,853		4,109
Operating accruals and other		69,879		52,271
Total accrued liabilities	$	206,155	$	170,665

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Commitments and Contingencies

12 Months Ended

Sep. 30, 2021

Commitments And Contingencies Disclosure [Abstract]

Commitments and Contingencies

11.Commitments and Contingencies

Commitments

Letters of Credit

We had $18.3 million and $18.6 million of outstanding letters of credit as of September 30, 2021 and 2020, respectively.

Contingencies

Legal Proceedings

The Company is, from time to time, involved in various claims and lawsuits incidental to the conduct of its business in the ordinary course. We do not believe that the ultimate resolution of these matters will have a material adverse impact on our consolidated financial position, results of operations or cash flows.

Liabilities for loss contingencies, arising from claims, assessments, litigation, fines, penalties, the data security incidents and other sources, are recorded when it is probable that a liability has been incurred and the amount of the assessment can be reasonably estimated. We have no significant liabilities for loss contingencies at September 30, 2021 and 2020.

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Debt

12 Months Ended

Sep. 30, 2021

Debt Disclosure [Abstract]

Debt

12.Debt

Short-term Debt

In May 2021, we entered into a third amendment to our five-year asset-based senior secured loan facility (the "ABL facility") with a syndicate of banks, which reduced the revolving commitment thereunder from $600.0 million to $500.0 million and extended the maturity to May 11, 2026. In connection with the amendment, we incurred $1.3 million in debt issuance costs that will be amortized over the life of the ABL facility.

The interest rate on the ABL facility is variable and determined at our option as (i) prime plus 0.25% or 0.50% or (ii) London Interbank Offered Rate plus 1.25% or 1.50%. In addition, the terms of the ABL facility contain a commitment fee of 0.20% on the unused portion of the facility. Borrowings under the ABL facility are secured by a first-priority lien in and upon the accounts and inventory (and the proceeds thereof) of the Company and its guarantor subsidiaries. Furthermore, the ABL facility is also secured by a second-priority lien in and upon the remaining assets of the Company and its guarantor subsidiaries.

At September 30, 2021 and 2020, there were no outstanding borrowings under our ABL facility. At September 30, 2021, we had $468.5 million available for borrowing, thereunder, including our Canadian sub-facility, subject to borrowing base limitations, as reduced by outstanding letters of credit.

Long-term Debt

Long-term debt consists of the following (dollars in thousands):

	September 30,
	2021		2020		Interest Rates
Term loan B:
Variable-rate tranche	$	413,000	$	422,625	LIBOR plus 2.25%
Fixed-rate tranche		—		213,163	4.500%
Senior notes due Nov. 2023		—		197,419	5.500%
Senior notes due Apr. 2025		300,000		300,000	8.750%
Senior notes due Dec. 2025		679,961		679,961	5.625%
Total	$	1,392,961	$	1,813,168
Plus: capital lease obligations		679		864
Less: unamortized debt issuance costs     and discount, net		10,916		16,955
Total debt	$	1,382,724	$	1,797,077
Less: current maturities		194		180
Total long-term debt	$	1,382,530	$	1,796,897

Maturities of our debt, excluding capital leases, are as follows at September 30, 2021 (in thousands):

Fiscal Year:
2022-2023	$	—
2024		413,000
2025		300,000
2026		679,961
Thereafter		—
Total	$	1,392,961

Term Loan B

In July 2017, we entered into a seven-year term loan pursuant to which we borrowed $850 million (the “term loan B”). Borrowings under the term loan B are secured by a first-priority lien in and upon substantially all of the assets of the Company and its domestic subsidiaries other than the accounts, inventory (and the proceeds thereof) and other assets that secure the ABL facility on a first priority basis. The term loan B matures on July 5, 2024. Interest is payable monthly on the variable-rate tranche and quarterly on the fixed-rate tranche.

In January 2021, we paid the remaining $213.2 million aggregate principal amount of our term loan B fixed tranche at par, excluding accrued interest. In connection with the repayment, we recognized a $1.4 million loss on the extinguishment of debt from the write-off of unamortized deferred financing costs. 

Additionally in June 2021, we elected to repay $8.3 million aggregate principal amount of our term loan B variable tranche. Furthermore in September 2021, we elected to repay an additional $1.4 million aggregate principal amount. These optional prepayments did not have any early prepayment penalties. In connection with the prepayments, we recognized a loss on extinguishment of debt of $0.1 million from the write-off of unamortized deferred financing costs. 

   Senior Notes

The senior notes due 2023 and the senior notes due December 2025, which we refer to collectively as “the senior notes due 2023 and 2025,” are unsecured obligations that are jointly and severally guaranteed by Sally Beauty Holdings, Inc. and Sally Investment, and by each material domestic subsidiary. Interest on the senior notes due 2023 and 2025 is payable semi-annually, during our first and third fiscal quarters.

On April 1, 2021, we called the entire outstanding balance of $197.4 million of our 5.50% senior notes due 2023 at par plus a premium. In connection with the repayment, we recognized losses on extinguishment of debt in the aggregate amount of $2.8 million, which included a $1.8 million call premium and the write-off of $1.0 million in unamortized deferred financing costs.

On April 24, 2020, we closed on $300.0 million of our Senior Secured Notes and received $295.5 million in net proceeds from the Senior Secured Notes offering. The notes bear interest at a rate of 8.75% and were issued at par. The Senior Secured Notes are guaranteed on a senior secured basis by the guarantors who have guaranteed obligations under our senior secured credit facilities and our existing notes.

Covenants

The agreements governing our debt contain a customary covenant package that places restrictions on the disposition of assets, the granting of liens and security interests, the prepayment of certain indebtedness, and other matters and customary events of default, including customary cross-default and/or cross-acceleration provisions. As of September 30, 2021, we are in compliance with all debt covenants and all the net assets of our consolidated subsidiaries were unrestricted from transfer.

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Derivative Instruments

12 Months Ended

Sep. 30, 2021

Derivative Instruments And Hedging Activities Disclosure [Abstract]

Derivative Instruments

13.Derivative Instruments

As of September 30, 2021, we did not purchase or hold any derivative instruments for trading or speculative purposes. See Note 4 for the classification and fair value of our derivative instruments.

Designated Cash Flow Hedges

Foreign Currency Forwards

During the fiscal year ended September 30, 2021, we entered into foreign currency forwards to mitigate the exposure to exchange rate changes on inventory purchases in USD by our foreign subsidiaries over fiscal year 2021. As of September 30, 2021, all of our foreign currency forward derivatives instruments had settled. We record, net of income tax, the changes in fair value related to the foreign currency forwards into AOCL and recognize realized gain or loss into cost of goods sold based on inventory turns. As of September 30, 2021, we expect to reclassify approximately $0.5 million in net losses into cost of goods sold over the next 12 months.

During the fiscal year ended September 30, 2021, we reclassified $0.3 million of net losses into cost of goods sold.

Interest Rate Caps

In July 2017, we purchased two interest rate caps with an initial aggregate notional amount of $550 million (the “interest rate caps”). The interest rate caps are made up of individual caplets that expire monthly through June 30, 2023 and are designated as cash flow hedges.

Over the next 12 months, we expect to reclassify approximately $1.7 million into interest expense, which represents the original value of the expiring caplets.

During the fiscal year ended September 30, 2021, we reclassified $1.2 million into interest expense.

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401(k) and Profit Sharing Plan

12 Months Ended

Sep. 30, 2021

Compensation And Retirement Disclosure [Abstract]

401(k) and Profit Sharing Plan

14.401(k) and Profit Sharing Plan

We offer 401(k) Plans to our U.S. and Puerto Rico employees who meet certain eligibility requirements. The U.S. 401(k) Plan allows employees to contribute immediately upon hire, while the Puerto Rico 401(k) Plan allows employees to contribute after one year of employment. Under the terms of each 401(k) Plan, employees may contribute a percentage of their annual compensation up to certain maximums, as defined by each 401(k) Plan and by statutory limitations. We currently match a portion of employee contributions, as defined by each 401(k) Plan. We recognized expense of $6.2 million, $5.8 million and $6.2 million in the fiscal years ended September 30, 2021, 2020 and 2019, respectively, related to such matching contributions and these amounts are included in selling, general and administrative expenses in our consolidated statements of earnings.

In addition, pursuant to the 401(k) Plans, we may elect to make voluntary profit sharing contributions to the accounts of eligible employees as determined by the Compensation Committee of the Board. During the fiscal years ended September 30, 2021, 2020 and 2019, we did not make a profit sharing contribution to the 401(k) Plans.

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Income Taxes

12 Months Ended

Sep. 30, 2021

Income Tax Disclosure [Abstract]

Income Taxes

15.Income Taxes

U.S. Tax Law Changes

In response to the global pandemic related to COVID-19, the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) was enacted on March 27, 2020. The CARES Act provides numerous tax provisions and other stimulus measures, including temporary changes regarding the prior and future utilization of net operating losses, temporary changes to the prior and future limitations on interest deductions, technical corrections from prior tax legislation for tax depreciation of certain qualified improvement property, temporary suspension of certain payment requirements for the employer portion of social security taxes, and the creation of certain refundable employee retention credits. There was not a material impact on our income tax expense for the fiscal years ended September 30, 2021 and 2020, related to the CARES Act. We will continue to monitor legislative developments related to COVID-19 and will record the associated income tax impacts in the periods that guidance is finalized or when we are able to reasonably estimate an impact.

On December 22, 2017, the U.S. enacted comprehensive amendments to the Internal Revenue Code of 1986 (“U.S. Tax Reform”). Among other things, U.S. Tax Reform (a) reduced the federal statutory tax rate for corporate taxpayers, (b) provided for a deemed repatriation of undistributed foreign earnings by U.S. taxpayers and made other fundamental changes on how foreign earnings will be taxed by the U.S. and (c) otherwise modified corporate tax rules in significant ways.  

The U.S. Treasury Department has issued final regulations covering the one-time transition tax on unrepatriated foreign earnings, which was enacted as part of U.S Tax Reform. Certain guidance included in these final regulations is inconsistent with our interpretation of the enacted tax law that led to the recognition of a $2.5 million benefit in the first quarter of fiscal year 2019. Notwithstanding this inconsistency, we remain confident in our interpretation of the Internal Revenue Code and intend to defend this position through litigation, if necessary. However, if we are ultimately unsuccessful in defending our position, we may be required to reverse the benefit.

Beginning with our first quarter of fiscal year 2019, we are subject to taxation on global intangible low-taxed income (“GILTI”) earned by certain foreign subsidiaries. We have made the policy election to record this tax as a period cost at the time it is incurred. The impact from GILTI was immaterial for fiscal years 2021, 2020, and 2019. For the fiscal year ended September 30, 2020, the provision for income taxes also includes a benefit due to a reduction of prior year tax related to GILTI. The benefit is a result of favorable final Regulations being issued by the Department of Treasury in July 2020, which can be applied retroactively.

The provision for income taxes for the fiscal years 2021, 2020 and 2019 consists of the following (in thousands):

	Fiscal Year Ended September 30,
	2021			2020		2019
Current:
Federal	$	64,526		$	22,282	$	59,855
Foreign		14,869			6,120		10,132
State		14,364			4,730		15,339
Total current portion		93,759			33,132		85,326
Deferred:
Federal		(6,054	)		10,177		4,905
Foreign		(1,195	)		1,321		(1,498	)
State		(1,434	)		2,092		1,808
Total deferred portion		(8,683	)		13,590		5,215
Total provision for income taxes	$	85,076		$	46,722	$	90,541

The difference between the U.S. statutory federal income tax rate and the effective income tax rate is summarized below:

	Fiscal Year Ended September 30,
	2021			2020				2019
U.S. federal statutory income tax rate		21.0	%		21.0		%		21.0		%
State income taxes, net of federal tax benefit		3.0			3.4				3.4
Effect of foreign operations		0.8			(0.4	)			0.2
Foreign valuation allowances		0.6			4.6				(0.2	)
Tax law change - GILTI	—				(1.0	)			—
Deemed repatriation tax	—				0.2				(0.3	)
Share-based payment awards		0.6			1.2				0.6
Other, net		0.2			0.2				0.3
Effective tax rate		26.2	%		29.2		%		25.0		%

The tax effects of temporary differences that give rise to our deferred tax assets and liabilities are as follows (in thousands):

	September 30,
	2021			2020
Deferred tax assets attributable to:
Foreign loss carryforwards	$	34,007		$	35,091
Accrued liabilities		18,662			8,871
Share-based compensation expense		8,392			8,988
U.S. foreign tax credits		11,199			11,199
U.S. federal social security tax deferral		3,089			4,038
Inventory adjustments		2,754			2,131
Other		2,984			1,101
Total deferred tax assets		81,087			71,419
Valuation allowance		(51,810	)		(50,543	)
Total deferred tax assets, net		29,277			20,876
Deferred tax liabilities attributable to:
Depreciation and amortization		109,038			107,672
Net deferred tax liability	$	79,761		$	86,796

We believe that it is more-likely-than-not that the results of future operations will generate sufficient taxable income to realize the deferred tax assets, net of the valuation allowance. We have recorded a valuation allowance to account for uncertainties regarding recoverability of certain deferred tax assets, primarily foreign loss carry-forwards.

Domestic earnings before provision for income taxes were $288.0 million, $168.0 million and $328.3 million in the fiscal years 2021, 2020 and 2019, respectively. Foreign earnings before provision for income taxes of $36.9 million in the fiscal year 2021, a loss before provision for income taxes of $8.0 million in the fiscal year 2020 and earnings before provision for income taxes of $33.9 million in the fiscal year 2019.

Tax reserves are evaluated and adjusted as appropriate, while taking into account the progress of audits by various taxing jurisdictions and other changes in relevant facts and circumstances evident at each balance sheet date. We do not expect the outcome of current or future tax audits to have a material adverse effect on our consolidated financial condition, results of operations or cash flow.

As of September 30, 2021, applicable deferred tax liabilities have been provided for undistributed foreign earnings in excess of foreign working capital and cash requirements. As a result of U.S. Tax Reform, the repatriation of cash to the U.S. is generally no longer taxable for federal income tax purposes, but could be subject to foreign withholding taxes and state income taxes. If undistributed earnings of our foreign operations were not considered permanently reinvested as of September 30, 2021, an immaterial amount of additional deferred taxes would have been provided.

At September 30, 2021 and 2020, we had total operating loss carry-forwards of $125.7 million and $128.2 million, respectively, of which $109.4 million and $111.7 million, respectively, are subject to a valuation allowance. At September 30, 2021, operating loss carry-forwards of $3.0 million expire between 2021 and 2032 and operating loss carry-forwards of $122.7 million have no expiration date. At September 30, 2021 and 2020, we had tax credit carry-forwards of $14.1 million and $13.8 million, respectively. This includes a U.S. foreign tax credit carry-forward of $11.2 million primarily as a result of the deemed repatriation tax under U.S. Tax Reform. This credit expires in 2028. We do not believe the realization of the U.S. foreign tax credit is more-likely-than-not, so a valuation allowance has been recorded against its full value. Of the remaining tax credit carry-forwards, at September 30, 2021, $1.2 million expire between 2024 and 2028, $0.3 million expire between 2032 and 2036 and $1.4 million have no expiration date. Total tax credit carry-forwards of $12.6 million are subject to a valuation allowance at September 30, 2021 and 2020.

The changes in the amount of unrecognized tax benefits are as follows (in thousands):

	Fiscal Year Ended September 30,
	2021			2020
Balance at beginning of the fiscal year	$	2,053		$	2,000
Increases related to prior year tax positions		5			—
Decreases related to prior year tax positions		(2	)		(4	)
Increases related to current year tax positions		195			250
Lapse of statute		(159	)		(193	)
Balance at end of fiscal year	$	2,092		$	2,053

If recognized, these positions would affect our effective tax rate.  

We recognize interest and penalties, accrued in connection with unrecognized tax benefits, in provision for income taxes. Accrued interest and penalties, in the aggregate, were $0.3 million and $0.2 million at September 30, 2021 and 2020, respectively.

Because existing tax positions will continue to generate increased liabilities for unrecognized tax benefits over the next 12 months, and the fact that from time to time our tax returns are routinely under audit by various taxing authorities, it is reasonably possible that the amount of unrecognized tax benefits will change during the next 12 months. An estimate of the amount of such change, or a range thereof, cannot reasonably be made at this time. However, we do not expect the change, if any, to have a material effect on our consolidated financial condition or results of operations within the next 12 months.

Our consolidated federal income tax return for the fiscal year ended September 30, 2019, is currently under IRS examination. Our consolidated federal income tax return for the fiscal year ended September 30, 2018 is currently under IRS Appeals for the aforementioned issue related to the transition tax on unrepatriated earnings. Our statute remains open for the fiscal year ended September 30, 2018, forward. Our U.S. state income tax returns are impacted by various statutes of limitations and are generally open for the fiscal year ended September 30, 2018 and future years. Our foreign income tax returns are impacted by various statutes of limitations, which are generally open from 2016 forward.

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Acquisitions

12 Months Ended

Sep. 30, 2021

Business Combinations [Abstract]

Acquisitions

16.Acquisitions

On September 28, 2020, we acquired La Maison Ami-Co (1981) Inc. (“Ami-Co”), a professional beauty products distributor with ten stores in the province of Quebec, Canada, for approximately $8.9 million, pending certain holdbacks. In addition, this acquisition includes exclusive distribution rights in Quebec to premier professional hair color and hair care brands. We accounted for this acquisition using the acquisition method of accounting for business combinations and funded by cash on hand. Upon acquisition, we preliminarily recorded goodwill of $5.3 million, which is not expected to be deductible for tax purposes, in connection with this acquisition. The results of operations of Ami-Co subsequent to the acquisition date and the goodwill recorded in connection with the acquisition was included within our BSG segment. The acquisition of Ami-Co was not material to our results of operations. During fiscal year 2021, we recorded post-acquisition adjustments from our purchase of Ami-Co that reduced goodwill and established $2.5 million in intangible assets subject to amortization. Additionally, we released $1.6 million in holdbacks in connection with the Ami-Co acquisition during the fiscal year.

In addition, we completed several other individually immaterial acquisitions during the fiscal years 2021 and 2020 in the aggregate cost of approximately $0.7 million and $5.7 million, respectively. As a result of these acquisitions, we recorded intangible assets subject to amortization in fiscal years 2021 and 2020 of approximately $0.6 million and $3.9 million, respectively.

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Segments and Disaggregated Revenue

12 Months Ended

Sep. 30, 2021

Segment Reporting [Abstract]

Segments and Disaggregated Revenue

17.Segments and Disaggregated Revenue

Our segments are defined on how our chief operating decision maker, which we consider the Chief Executive Officer and Chief Financial Officer together, regularly reviews performance and allocates resources to our operating segments.

Our business is organized into two reportable segments: (i) SBS, a domestic and international chain of retail stores and a consumer-facing e-commerce website that offers professional beauty supplies to both salon professionals and retail customers primarily in North America, Puerto Rico, and parts of Europe and South America and (ii) BSG, including its franchise-based business Armstrong McCall, a full service distributor of beauty products and supplies that offers professional beauty products directly to salons and salon professionals through its professional-only stores, e-commerce platforms and its own sales force in partially exclusive geographical territories in the U.S. and Canada.  

The accounting policies of both of our reportable segments are the same as described in the summary of significant accounting policies contained in Note 2. Sales between segments, which were eliminated in consolidation, were not material for the fiscal years ended September 30, 2021, 2020 and 2019.

Business Segments Information

Segment data for the fiscal years 2021, 2020 and 2019 are as follows (in thousands):

	2021		2020		2019
Net sales (for the fiscal year indicated):
SBS	$	2,278,382	$	2,080,703	$	2,293,094
BSG		1,596,615		1,433,627		1,583,317
Total	$	3,874,997	$	3,514,330	$	3,876,411
Earnings before provision for income taxes:
Segment operating earnings:
SBS	$	417,658	$	237,588	$	366,412
BSG		205,078		194,206		239,572
Segment operating earnings		622,736		431,794		605,984
Unallocated expenses		199,682		159,009		148,193
Restructuring		4,611		14,025		(682	)
Consolidated operating earnings		418,443		258,760		458,473
Interest expense		93,509		98,793		96,309
Earnings before provision for income taxes	$	324,934	$	159,967	$	362,164
Depreciation and amortization:
SBS	$	61,887	$	65,207	$	65,561
BSG		28,597		29,324		28,568
Corporate		11,717		12,248		13,529
Total	$	102,201	$	106,779	$	107,658
Payments for property and equipment:
SBS	$	43,165	$	73,130	$	69,802
BSG		24,880		27,338		18,997
Corporate		5,859		10,390		18,956
Total	$	73,904	$	110,858	$	107,755
Total assets (as of September 30):
SBS	$	1,235,427	$	1,370,745	$	973,304
BSG		1,179,263		1,106,801		1,012,336
Sub-total		2,414,690		2,477,546		1,985,640
Corporate		432,442		417,601		112,806
Total	$	2,847,132	$	2,895,147	$	2,098,446

Unallocated expenses consist of corporate and shared costs and are included in selling, general and administrative expenses in our consolidated statements of earnings. In the fiscal years 2021, 2020 and 2019, no single customer accounted for 10% or more of revenue.

Geographic Area Information

Certain geographic data is as follows (in thousands):

	2021		2020		2019
Net sales (for the fiscal year indicated):
United States	$	3,228,091	$	2,914,171	$	3,169,821
Other countries		646,906		600,159		706,590
Total	$	3,874,997	$	3,514,330	$	3,876,411
Long-lived assets (as of September 30):
United States	$	267,839	$	264,936	$	259,815
United Kingdom		15,089		20,183		24,476
Other countries		24,449		29,910		35,337
Total	$	307,377	$	315,029	$	319,628

Disaggregated Revenues

The following tables disaggregate our segment revenues by merchandise category:

	Fiscal Year Ended September 30,
SBS	2021			2020			2019
Hair color		35.6	%		33.0	%		29.4	%
Hair care		18.9	%		18.9	%		20.4	%
Skin and nail care		13.9	%		14.3	%		14.8	%
Styling tools		12.3	%		12.8	%		13.5	%
Salon supplies and accessories		7.6	%		8.1	%		6.6	%
Textured hair		5.9	%		5.8	%		7.1	%
Other beauty items		5.8	%		7.1	%		8.2	%
Total		100.0	%		100.0	%		100.0	%

	Fiscal Year Ended September 30,
BSG	2021			2020			2019
Hair color		43.7	%		40.6	%		39.5	%
Hair care		36.8	%		35.0	%		35.1	%
Skin and nail care		7.0	%		8.0	%		8.1	%
Styling tools		6.4	%		6.2	%		3.4	%
Other beauty items		2.3	%		3.4	%		6.3	%
Promotional items		3.8	%		6.8	%		7.6	%
Total		100.0	%		100.0	%		100.0	%

The following table disaggregates our segment revenue by sales channels:

	SBS									BSG
	Fiscal Year Ended September 30,									Fiscal Year Ended September 30,
	2021			2020			2019			2021			2020			2019
Company-operated stores		94.1	%		91.8	%		96.9	%		69.1	%		68.9	%		69.4	%
E-commerce		5.9	%		8.0	%		2.8	%		9.2	%		8.7	%		4.8	%
Franchise stores		—			0.2	%		0.3	%		7.5	%		7.1	%		7.6	%
Distributor sales consultants		—			—			—			14.2	%		15.3	%		18.2	%
Total		100.0	%		100.0	%		100.0	%		100.0	%		100.0	%		100.0	%

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Restructuring

12 Months Ended

Sep. 30, 2021

Restructuring And Related Activities [Abstract]

Restructuring

18.Restructuring

Restructuring expense and gains for the fiscal years ended September 30, 2021, 2020 and 2019, are as follows (in thousands):

	2021		2020		2019
Project Surge	$	1,451	$	1,511	$	—
Transformation Plan		3,160		12,514		(682	)
Total expense (gain)	$	4,611	$	14,025	$	(682	)

Project Surge

In November 2019, we announced that we were launching Project Surge, which takes the successful elements of the North American Sally Beauty transformation and integrates them into our European operations, with the support and participation of several key leaders from the corporate headquarters. As part of this plan, we are focusing on several operating elements, including a review of our talent and operating structure.

The liability related to Project Surge, which is included in accrued liabilities on our consolidated balance sheets, is as follows (in thousands):

Project Surge	Liability at September 30, 2020		Expenses		Cash Payments		Adjustments		Liability at September 30, 2021
Workforce reductions	$	—	$	1,061	$	981	$	—	$	80
Facility closures		—		—		—		—		—
Other		—		390		390		—		—
Total	$	—	$	1,451	$	1,371	$	—	$	80

Expenses incurred during the fiscal year ended September 30, 2021, represent costs incurred by SBS of $0.7 million, corporate of $0.5 million and BSG of $0.2 million.

Transformation Plan

We previously disclosed a plan to focus on certain core business strategies. In addition to optimizing our supply chain network with changes to our transportation model and network of nodes, we are improving our marketing and digital commerce capabilities, and advancing our merchandising transformation efforts. In addition, we expanded our plan and announced a reduction in workforce within our field and headquarters. All these together, make up our Transformation Plan.

The liability related to the Transformation Plan, which is included in accrued liabilities on our consolidated balance sheets, is as follows (in thousands):

Transformation Plan	Liability at September 30, 2020		Expenses		Cash Payments		Adjustments		Liability at September 30, 2021
Workforce reductions	$	65	$	1,327	$	674	$	—	$	718
Facility closures		—		790		368		—		422
Other		—		1,043		1,043		—		—
Total	$	65	$	3,160	$	2,085	$	—	$	1,140

Expenses incurred during the fiscal year ended September 30, 2020, represent costs incurred by SBS of $3.2 million. In addition, SBS recognized $1.4 million in cost related to inventory write-downs in connection with the plan within cost of products sold.  

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Significant Accounting Policies (Policies)

12 Months Ended

Sep. 30, 2021

Accounting Policies [Abstract]

Use of Estimates

Use of Estimates

In accordance with GAAP, management makes estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, and disclosure of contingent liabilities in the consolidated financial statements. Actual results may differ from these estimates in amounts that may be material to our consolidated financial statements.

Cash and Cash Equivalents

Cash and Cash Equivalents

Cash represents currency on hand, debit and credit card receivable and third-party online payment systems transactions, while cash equivalents consist of highly liquid investments which have an original maturity of three months or less.

Trade Accounts Receivable and Accounts Receivable, Other

Trade Accounts Receivable and Accounts Receivable, Other

Trade accounts receivable consist of credit extended directly to certain customers who meet our credit requirements in the ordinary course of business and are stated at their carrying values, net of an allowance for doubtful accounts. Our allowance for doubtful accounts is regularly reviewed on the basis of our historical collection data and current customer information. Customer account balances are written off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. At September 30, 2021 and 2020, our allowance for doubtful accounts was $1.1 million and $1.9 million, respectively.

Other accounts receivable consist primarily of amounts due from vendors under various contractual agreements and include volume rebates and other promotional considerations.

Inventory and Cost of Goods Sold

Inventory and Cost of Goods Sold

Effective August 1, 2020, we changed how we value our inventory. See Note 3 for more information related to the change in our costing method. At September 30, 2020, inventory is stated at the lower of weighted average cost or net realizable value. Inventory is stated at the lower of weighted average cost or net realizable value. Inventory cost reflects actual product costs, the cost of transportation to our distribution centers and certain shipping and handling costs, such as freight from the distribution centers to the stores and handling costs incurred at the distribution centers. When assessing the net realizable value of inventory, we consider several factors including estimates of future demand for our products, historical turn-over rates, the age and sales history of the inventory, and historic and anticipated changes in stock keeping units.

Physical inventory counts are performed at substantially all stores and significant distribution centers at least annually. Upon completion of physical inventory counts, our consolidated financial statements are adjusted to reflect actual quantities on hand. Between physical counts, we estimate inventory shrinkage based on our historical experience. We have policies and processes in place that are intended to minimize inventory shrinkage.

Cost of goods sold includes actual product costs, the cost of transportation to our distribution centers, operating cost associated with our distribution centers (including employee compensation expense, depreciation and amortization, rent and other occupancy-related expenses), vendor rebates and allowances, inventory shrinkage and certain

shipping and handling costs, such as freight from the distribution centers to the stores. All other shipping and handling costs are included in selling, general and administrative expenses when incurred.

We deem cash consideration received from a supplier to be a reduction of the cost of inventory purchased, unless it is in exchange for an asset or service or a reimbursement of a specific, incremental, identifiable cost incurred by us in selling the vendor’s products. The majority of cash consideration we receive is considered to be a reduction of inventory and a subsequent reduction in cost of goods sold as the related products are sold.

Lease Accounting

Lease Accounting

Substantially all of our leases are operating leases and relate primarily to retail stores and warehousing properties with lease terms of five to ten years. Some of our leases include options to extend the agreement by a certain number of years, typically five years. At the lease commencement date, an operating lease liability and related operating lease asset are recognized and typically do not assume renewals unless we are reasonably certain that we will exercise the option.

The operating lease liabilities are calculated using the present value of lease payments. The discount rate used is either the rate implicit in the lease, when known, or our estimated incremental borrowing rate. Our incremental borrowing rate for a lease is the rate of interest we would have to pay on a collateralized basis to borrow an amount equal to the lease payments under similar terms. Because we do not generally borrow on a collateralized basis, we derive an appropriate incremental borrowing rate using the interest rate we pay on our non-collateralized borrowings, adjusted for the amount of the lease payments, the lease term and the effect of designating specific collateral with a value equal to the unpaid lease payments for that lease. We apply the incremental borrowing rate on a portfolio basis given the impact of applying it on a lease by lease basis would be immaterial.

Operating lease assets are valued based on the initial operating lease liabilities plus any prepaid rent and direct costs from executing the leases, reduced by tenant improvement allowances and any rent abatement. Operating lease assets are tested for impairment in the same manner as our long-lived assets. During fiscal year 2020, we impaired approximately $1.9 million, respectively in operating lease assets and leasehold improvements, primarily as a result of the impact of COVID-19, within selling, general and administrative expenses.

Property and Equipment

Property and Equipment

Property and equipment are recorded at cost and depreciated using the straight-line method over the estimated useful lives of the assets. Leasehold improvements are depreciated or amortized over the lesser of the estimated useful lives of the assets or the term of the related lease, including renewals considered reasonably assured. Expenditures for maintenance and repairs are included in selling, general and administrative expenses when incurred, while expenditures for major renewals and improvements that substantially extend the useful life of an asset are capitalized.

The following table summarizes our property and equipment balances and their estimated useful lives (dollars in thousands):

	Life	September 30,
	(in years)	2021			2020
Land	N/A	$	10,119		$	10,120
Buildings and building improvements	5 – 40		57,049			54,521
Leasehold improvements	2 – 10		326,595			304,404
Furniture, fixtures and equipment	2 – 10		681,017			640,693
Total property and equipment, gross			1,074,780			1,009,738
Accumulated depreciation and amortization			(767,403	)		(694,709	)
Total property and equipment, net		$	307,377		$	315,029

Depreciation expense for the fiscal years 2021, 2020 and 2019 was $93.2 million, $95.5 million and $96.1 million, respectively, and is included in selling, general and administrative expenses in our consolidated statements of earnings.

Valuation of Long-Lived Assets and Definite-lived Intangible Assets

Valuation of Long-Lived Assets and Definite-lived Intangible Assets

Long-lived assets and purchased intangibles subject to amortization are reviewed for impairment whenever events or changes in circumstances indicate the carrying amount of an asset may not be fully recoverable. The recoverability of long-lived assets and intangible assets subject to amortization is assessed by comparing the net carrying amount of each asset to the total estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its undiscounted future cash flows, an impairment charge is recognized for the amount by which the carrying amount of the asset exceeds the estimated fair value of the asset.

Goodwill and Indefinite-lived Intangible Assets

Goodwill and Indefinite-lived Intangible Assets

Goodwill

Goodwill represents the excess of the purchase price over the fair value of the net assets acquired in a business combination. Goodwill is tested for impairment at least annually, as of January 31^st, and whenever events or changes in circumstances indicate its carrying amount may be less than its recoverable amount, to determine whether or not it is more-likely-than-not that the fair value of a reporting unit is less than its carrying amount. Furthermore, we considered potential triggering events each quarter, including fluctuations of our stock price, and determined there were no such events during the current fiscal year.

Components within the same operating segment are aggregated and deemed a single reporting unit if the components have similar economic characteristics. As of September 30, 2021 and 2020, our reporting units consisted of Sally Beauty Supply (“SBS”) and Beauty Systems Group (“BSG”). We assign goodwill to the reporting unit which consolidates the acquisition.

When assessing goodwill for impairment, we may perform a qualitative assessment which evaluates macro-economic conditions, current and projected cash flows, and other events or changes in circumstances to determine if a quantitative assessment is necessary. For fiscal year 2021, we completed a qualitative assessment and determined that while COVID-19 had a macro-economic impact, there were no material impacts to the reporting units to require a quantitative assessment. We have not recorded any impairment charges related to goodwill in the current or prior fiscal years presented.

Indefinite-lived Intangible Assets

Our intangible assets with indefinite lives consist of trade names acquired in business combinations. Upon acquisition of these identifiable intangible assets, we base our valuation on the information and assumptions available to us at the time of acquisition, using income and market approaches to determine fair value. These assets are evaluated for impairment annually, as of January 31^st, and whenever events or changes in circumstances indicate the asset’s carrying amount may be less than its recoverable amount, to determine whether or not it is more-likely-than-not that the fair value of an indefinite-lived intangible asset is less than its carrying amount. When assessing intangible assets with indefinite lives for impairment, we compare the fair value of each asset against its carrying value. Fair value is based on the relief-from-royalty method. Based on our assessments, no material impairment charges related to intangible assets were recorded in the current or prior fiscal years presented.

Self-Insurance Programs

Self-Insurance Programs

We self-insure the risks related to workers’ compensation, general and auto liability, property and certain employee-related healthcare benefits. We have obtained third-party excess insurance coverage to limit our exposure per occurrence and aggregate cash outlay.

We record an estimated liability for the ultimate cost of claims incurred and unpaid as of the balance sheet date, which includes claims filed and estimated losses incurred but not yet reported. We estimate the ultimate cost based on an analysis of our historical data and actuarial estimates. These estimates are reviewed on a regular basis to ensure the recorded liability is adequate. The current and long-term portions of these liabilities are recorded at their present value and included in accrued liabilities and other liabilities in our consolidated balance sheets, respectively.

Revenue Recognition

Revenue Recognition

Substantially all of our revenue is derived through the sale of merchandise. Revenue is recognized net of estimated sales returns and sales taxes. We estimate sales returns based on historical data. Additionally, we have assessed all revenue streams for principal versus agent considerations and have concluded we are the principal for all transactions.

See Note 17 for additional information regarding the disaggregation of our revenue.

Merchandise Revenues

The majority of our revenue comes from the sale of products in our company-operated stores. These sales generally have one single performance obligation and the revenue is recognized at the point of sale. However, discounts and incentives issued at the point of sale to entice a customer to a future purchase are treated as a separate performance obligation. As such, we allocate a portion of the revenue generated from the point of sale to each of the additional performance obligations separately using explicitly stated amounts or our best estimate using historical data.

We also sell merchandise on our online platforms, to our franchisees and by using distributor sales consultants. These sales generally have one single performance obligation and revenue is recognized upon the shipment of the merchandise. Any shipping and handling fees charged to the customer are recognized as revenue, while any shipping and handling costs to get the merchandise shipped is recognized in cost of goods sold.

We extend credit to certain customers, primarily salon professionals, which generally have 30 day payment terms. Based on the nature of theses receivables, no significant financing component exists.  

Gift Cards

The revenue from the sale of our gift cards is recognized at the time the gift card is used to purchase merchandise, which is generally within one year from the date of purchase. Our gift cards do not carry expiration dates or impose post-sale fees. Based on historical experience, a certain amount of our gift cards will not be redeemed, also referred to as “gift card breakage.” We recognize revenue related to gift card breakage within revenue in our consolidated statements of earnings over time proportionately to historical redemption patterns. The gift cards are issued and represent liabilities of either of our operating entities, Sally Beauty Supply LLC or Beauty Systems Group LLC, which are both limited liability companies formed in the state of Virginia.

Private Label Rewards Credit Card

In September 2019, we signed a multi-year agreement with a third-party bank (the “Bank”) to launch a private label rewards credit card. Under the agreement, the Bank will manage and extend credit to our SBS and BSG customers and we will provide licensing to our brand, marketing services and facilitate credit applications. The Bank will be the sole owner of the private label rewards credit card accounts and takes on the risk of default by the private label rewards card holders. In connection with signing the agreement, we received a refundable payment from the Bank that we recorded as deferred revenue within other liabilities on our consolidated balance sheets and will recognize on a straight-line basis over the initial term of the agreement into net sales in our consolidated statements of earnings.

Pursuant to the agreement, the Bank will reimburse us for certain expenses we incur for the launch and marketing of the Program. Amounts reimbursed are recognized in net sales in our consolidated statements of earnings. In addition, we can earn other amounts from the Bank, including incentive payments for achieving performance targets and the activation of credit cards. During the fiscal year ended September 30, 2020, we commenced operations and started to roll out our first SBS and BSG branded credit cards.

Customer Loyalty Rewards

Our Sally Beauty Rewards Loyalty Program in the U.S. and Canada, enables customers to earn points based on their status for every dollar spent on merchandise purchased in our SBS stores and through our sallybeauty.com website, including on our SBS mobile commerce-based app. When a specific tier has been reached, a customer will receive a certificate which can be used at any of our U.S. and Canadian SBS stores or through our sallybeauty.com website including on our SBS mobile commerce-based app, on their next purchase. Based on the rewards loyalty program policies, points expire after twelve months of inactivity and certificates will expire after a specific time period from the date of issuance. Certificates generated from our rewards loyalty program provide a material right to customers and represent a separate performance obligation. Rewards loyalty points are accrued at the standalone value per point, net of estimated breakage, and are included within accrued liabilities on our consolidated balance sheets. We recognize the revenue when the customer redeems the certificate. Points and certificates are issued by and represent liabilities of Sally Beauty Supply LLC.

The following table shows the amount of contract liabilities on our consolidated balance sheets as of September 30, 2021 and 2020 (in thousands):

		September 30,
Contracts	Balance Sheet Classification	2021		2020
Gift cards	Accrued liabilities	$	5,299	$	5,066
Rewards loyalty program	Accrued liabilities		11,445		8,881
Total liability		$	16,744	$	13,947

Changes to our contract liabilities for fiscal year 2021 were as follows (in thousands):

September 30, 2020	$	13,947
Loyalty points and gift cards issued but not redeemed, net of estimated breakage		15,226
Revenue recognized from beginning liability		(12,429	)
September 30, 2021	$	16,744

Advertising Costs

Advertising Costs

Advertising costs relate mainly to print advertisements, digital marketing, trade shows and product education for salon professionals. Advertising costs incurred in connection with print advertisements are expensed the first time the advertisement is run. Other advertising costs are expensed when incurred. Advertising costs were $70.9 million, $72.7 million and $73.3 million for the fiscal years 2021, 2020 and 2019, respectively, and are included in selling, general and administrative expenses in our consolidated statements of earnings.

Share-based Compensation

Share-based Compensation

We measure the cost of services received from our employees and directors in exchange for an award of equity instruments based on the fair value of the award on the date of grant which are expensed ratably over the vesting period, except for awards issued to retirement eligible participants, which are expensed on an accelerated basis. We recognize the impact of forfeitures as they occur. Share-based compensation expense is included in selling, general and administrative expenses in our consolidated statements of earnings.

Income Taxes

Income Taxes

We recognize deferred income taxes for the estimated future tax consequences attributable to temporary differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which temporary differences are anticipated to be recovered or settled. The effect on deferred taxes of a change in income tax rates is recognized in the consolidated statements of earnings in the period of enactment. A valuation allowance is recorded to reduce the carrying amounts of deferred tax assets to the amount expected to be realized unless it is more-likely-than-not that such assets will be realized in full. The estimated tax benefit of an uncertain tax position is recorded in our consolidated financial statements only after determining a more-likely-than-not probability that the uncertain tax position will withstand challenge, if any, from applicable taxing authorities.

Foreign Currency

Foreign Currency

The functional currency of each of our foreign operations is generally the respective local currency. Balance sheet accounts are translated into U.S. dollars (our reporting currency) at the rates of exchange in effect at the balance sheet date, while the results of operations and cash flows are generally translated using average exchange rates for the periods presented. Individually material transactions, if any, are translated using the actual rate of exchange on the transaction date. The resulting translation adjustments are recorded as a component of accumulated other comprehensive loss in our consolidated balance sheets.

Foreign currency transaction gains or losses, including changes in the fair value (i.e., marked-to-market adjustments) of certain foreign exchange contracts we hold, are included in selling, general and administrative expenses in our consolidated statements of earnings when incurred and were not significant in any of the periods presented in the accompanying consolidated financial statements.

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Accounting Changes and Recent Accounting Pronouncements (Policies)

12 Months Ended

Sep. 30, 2021

New Accounting Pronouncements And Changes In Accounting Principles [Abstract]

Accounting Changes

Accounting Changes

In February 2016, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2016-02 which requires most leases to be reported on the balance sheet as a right-of-use asset and a lease liability. On October 1, 2019, we adopted ASU No. 2016-02 using a modified retrospective transition method without restating comparative periods. We have elected the package of practical expedients permitted within the transition guidance under the new standard relating to the identification, classification and initial direct costs of leases commencing before the effective date of Topic 842. In addition, we have elected to not recognize a right-of-use asset or lease obligation for short-term leases with an initial term of 12 months or less. The adoption of ASU No. 2016-02, as amended, resulted in the recognition of an operating lease asset of $513.9 million and an operating lease liability of $523.5 million.  Existing straight-line rent liability, prepaid rent and accrued rent were reclassified from certain other assets and liabilities into the operating lease asset. Furthermore, the cumulative effect of the adoption of ASU No. 2016-02 resulted in a $0.1 million adjustment to accumulated earnings resulting from the impairment of certain operating lease assets as well certain deferred tax balances that were written off as a result of the adoption of the new standard. The impact on our consolidated results of operations or consolidated cash flows was not material. See Note 8 for additional information in connection with ASU No. 2016-02.

Effective August 1, 2020, we changed our method of accounting for inventory located in the U.S. and Canada at both our distribution centers and store fronts. Prior to August 2020, we valued inventory at the lower of cost or net realizable value on a FIFO basis. Effective August 1, 2020, all company-wide inventories have been valued at the lower of cost or net realizable value using the weighted average cost method. These changes were made in connection with the implementation of a new perpetual inventory system, which provides us with better information to manage inventory. We believe the weighted average cost method is preferable to the FIFO cost method because it results in greater precision in the determination of cost of goods sold and inventories at the SKU level and results in a consistent inventory valuation method for all of the Company’s inventories. We recorded the cumulative effect of this change in accounting principle as of August 1, 2020. The effects of this change in accounting principle as of August 1, 2020 were not material to our consolidated financial statements. Prior to implementation of the new perpetual inventory system, we were not able to determine the impact of the change to the weighted average cost method.  Therefore, we did not retroactively apply the change to prior periods.

Recent Accounting Pronouncements

Recent Accounting Pronouncements

In December 2019, the FASB issued ASU No. 2019-12, Income Taxes (“ASC 740”), which simplifies the accounting for income taxes by removing an exception related to the approach for intraperiod tax allocation, the methodology for calculating income taxes in an interim period with year to date losses and the recognition of deferred tax liabilities for outside basis differences. Additionally, the update clarifies and simplifies other areas of ASC 740, Income Taxes. For public companies, the amendments in the update are effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2020. Early adoption is permitted, but all amendments must be adopted at once. The amendments in this update have different adoption methods including prospective basis, retrospective basis, and a modified retrospective basis dependent on the specific change. We do not believe that adoption of this update will have a material impact on our results of operations or financial position.

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Significant Accounting Policies (Tables)

12 Months Ended

Sep. 30, 2021

Accounting Policies [Abstract]

Summary of Property and Equipment Balances and Estimated Useful Lives

The following table summarizes our property and equipment balances and their estimated useful lives (dollars in thousands):

	Life	September 30,
	(in years)	2021			2020
Land	N/A	$	10,119		$	10,120
Buildings and building improvements	5 – 40		57,049			54,521
Leasehold improvements	2 – 10		326,595			304,404
Furniture, fixtures and equipment	2 – 10		681,017			640,693
Total property and equipment, gross			1,074,780			1,009,738
Accumulated depreciation and amortization			(767,403	)		(694,709	)
Total property and equipment, net		$	307,377		$	315,029

Summary of Contract Liabilities and its Changes

The following table shows the amount of contract liabilities on our consolidated balance sheets as of September 30, 2021 and 2020 (in thousands):

		September 30,
Contracts	Balance Sheet Classification	2021		2020
Gift cards	Accrued liabilities	$	5,299	$	5,066
Rewards loyalty program	Accrued liabilities		11,445		8,881
Total liability		$	16,744	$	13,947

Changes to our contract liabilities for fiscal year 2021 were as follows (in thousands):

September 30, 2020	$	13,947
Loyalty points and gift cards issued but not redeemed, net of estimated breakage		15,226
Revenue recognized from beginning liability		(12,429	)
September 30, 2021	$	16,744

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Fair Value Measurements (Tables)

12 Months Ended

Sep. 30, 2021

Fair Value Disclosures [Abstract]

Schedule of financial assets and liabilities and other fair value disclosures by fair value hierarchy

Fair value on recurring basis

Consistent with the fair value hierarchy, we categorized our financial assets and liabilities as follows (in thousands):

			As of September 30,
	Classification	Pricing Category	2021		2020
Financial Assets
Cash equivalents	Cash and cash equivalents	Level 1	$	—	$	194,612
Interest rate caps	Other assets	Level 2		35		27
Total assets			$	35	$	194,639
Financial Liabilities
None

Cash equivalents, at September 30, 2021, consist of highly liquid investments which mature daily and are valued using unadjusted quoted market prices for such securities. The fair value for interest rate caps were measured using widely accepted valuation techniques, such as discounted cash flow analyses, and observable inputs, such as market interest rates.

Other fair value disclosures

Carrying amounts and the related estimated fair value of our long-term debt, excluding capital lease obligations, are as follows:

		As of September 30,
		2021				2020
	Pricing Category	Carrying Value		Fair Value		Carrying Value		Fair Value
Long-term debt
Senior notes	Level 1		979,961		1,019,635	$	1,177,380	$	1,217,707
Other long-term debt	Level 2		413,000		411,451		635,788		619,397
Total debt		$	1,392,961	$	1,431,086	$	1,813,168	$	1,837,104

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Accumulated Stockholders' Equity (Tables)

12 Months Ended

Sep. 30, 2021

Stockholders Equity Note [Abstract]

Schedule of Shares Repurchased and Subsequently Retired

Information related to our shares repurchased and subsequently retired were as follows (in thousands):

	Fiscal Year Ended September 30,
	2021		2020		2019
Number of shares repurchased		—		4,702		3,562
Total cost of share repurchased	$	—	$	61,357	$	46,621

Schedule of changes in accumulated other comprehensive loss

The change in accumulated other comprehensive loss (“AOCL”) was as follows (in thousands):

	Foreign Currency Translation Adjustments			Interest Rate Caps			Foreign Exchange Contracts			Total
Balance at September 30, 2019	$	(113,932	)	$	(3,201	)	$	(154	)	$	(117,287	)
Other comprehensive income (loss) before    reclassifications, net of tax		11,821			(411	)		(531	)		10,879
Reclassification to net earnings, net of tax		—			609			1,096			1,705
Balance at September 30, 2020		(102,111	)		(3,003	)		411			(104,703	)
Other comprehensive income (loss) before    reclassifications, net of tax		9,957			(282	)		(1,070	)		8,605
Reclassification to net earnings, net of tax		—			1,200			257			1,457
Balance at September 30, 2021	$	(92,154	)	$	(2,085	)	$	(402	)	$	(94,641	)

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Weighted-Average Shares (Tables)

12 Months Ended

Sep. 30, 2021

Earnings Per Share [Abstract]

Schedule of computations of basic and diluted earnings per share

The following table sets forth the computations of basic and diluted earnings per share (in thousands):

	Fiscal Year Ended September 30,
	2021		2020		2019
Weighted-average basic shares		112,653		113,881		119,636
Dilutive securities:
Stock option and stock award programs		1,559		799		647
Weighted-average diluted shares		114,212		114,680		120,283

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Share-Based Payments (Tables)

12 Months Ended

Sep. 30, 2021

Share Based Compensation Arrangement By Share Based Payment Award [Line Items]

Schedule of total compensation cost charged against income

The following table presents total compensation cost for all share-based compensation arrangements, and the related income tax benefits recognized in our consolidated statement of earnings (in thousands):

	Fiscal Year Ended September 30,
	2021		2020		2019
Share-based compensation expense	$	11,656	$	8,426	$	9,180
Income tax benefit related to share-based    compensation expense	$	2,834	$	2,059	$	2,357

Summary of activity for performance based unit awards assuming 100% payout

Performance Awards	Number of Shares (in Thousands)			Weighted Average Fair Value Per Share
Unvested at September 30, 2020		542		$	17.06
Granted		142			15.33
Vested		—			—
Forfeited		(382	)		17.16
Unvested at September 30, 2021		302		$	16.59

Summary of activity for stock option awards

	Number of Outstanding Options (in Thousands)			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term (in Years)		Aggregate Intrinsic Value (in Thousands)
Outstanding at September 30, 2020		4,738		$	20.92		6.2	$	—
Granted		1,638			9.13
Exercised		(268	)		17.20
Forfeited or expired		(943	)		14.96
Outstanding at September 30, 2021		5,165		$	18.46		4.6	$	9,627
Exercisable at September 30, 2021		3,653		$	21.49		2.9	$	983

Schedule of weighted average assumptions for valuation of stock options using the Black-Scholes option pricing model

	Fiscal Year Ended September 30,
	2021			2020			2019
Expected life (in years)		6.0			5.0			5.0
Expected volatility		44.5	%		35.8	%		30.5	%
Risk-free interest rate		0.4	%		1.7	%		3.0	%
Dividend yield		0.0	%		0.0	%		0.0	%

Market Based Awards

Share Based Compensation Arrangement By Share Based Payment Award [Line Items]

Summary of the activity for restricted stock awards/units

The following table presents a summary of the activity for our market awards:

Market Awards	Number of Shares (in Thousands)			Weighted Average Fair Value Per Share
Unvested at September 30, 2020		—		$	—
Granted		142			20.96
Vested		—			—
Forfeited		(52	)		20.96
Unvested at September 30, 2021		90		$	20.96

Schedule of weighted average assumptions for valuation of rTSR

The weighted average assumptions used in the Monte Carlo model relating to the valuation of our rTSR issued in fiscal year 2021 were as follows:

Expected term (in years)	2.7
Expected volatility	59.4	%
Risk-free interest rate	0.2	%
Dividend yield	0.0	%

Restricted Stock Awards

Share Based Compensation Arrangement By Share Based Payment Award [Line Items]

Summary of the activity for restricted stock awards/units

Restricted Stock Awards	Number of Shares (in Thousands)			Weighted Average Fair Value Per Share
Unvested at September 30, 2020		419		$	16.32
Granted		—			—
Vested		(107	)		15.99
Forfeited		(87	)		16.45
Unvested at September 30, 2021		225		$	16.44

Restricted Stock Units

Share Based Compensation Arrangement By Share Based Payment Award [Line Items]

Summary of the activity for restricted stock awards/units

Restricted Stock Units	Number of Shares (in Thousands)			Weighted Average Fair Value Per Share
Unvested at September 30, 2020		91		$	16.47
Granted		819			9.32
Vested		(140	)		13.90
Forfeited		(202	)		9.09
Unvested at September 30, 2021		568		$	9.41

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Leases (Tables)

12 Months Ended

Sep. 30, 2021

Leases [Abstract]

Summary of Operating and Finance Leases

Our operating and finance leases consisted of the following (in thousands):

		September 30,
	Balance Sheet Classification	2021		2020
Assets:
Operating lease	Operating lease assets	$	537,673	$	525,634
Finance lease	Property and equipment, net		2,556		2,888
Total lease assets		$	540,229	$	528,522
Liabilities:
Current:
Operating lease	Current operating lease liabilities	$	156,234	$	153,267
Finance lease	Current maturities of long-term debt		194		180
Long-term:
Operating lease	Long-term operating lease liabilities		404,147		394,375
Finance lease	Long-term debt		485		684
Total lease liabilities		$	561,060	$	548,506

Summary of Lease Costs, Net of Immaterial Sublease Income

Our lease costs, net of immaterial sublease income, consisted of the following (in thousands):

		For the Year Ended September 30,
	Statement of Earnings Classification	2021		2020
Operating lease costs (a)	Cost of goods sold and selling, general and administrative expenses (b)	$	193,583	$	192,484
Finance lease costs:
Amortization of leased assets	Selling, general and administrative expenses		328		303
Interest on lease liabilities	Interest expense		14		36
Variable lease costs (c)	Selling, general and administrative expenses		53,698		45,191
Total lease costs		$	247,623	$	238,014

(a) Includes costs related to short-term leases, which are immaterial.

(b) Certain supply chain-related amounts are included in cost of goods sold.

(c) Includes common area maintenance, real estate taxes and insurance related to leases

Summary of Future Lease Payments

As of September 30, 2021, the approximate future lease payments under our leases under ASC 842, Leases, are as follows (in thousands):

Fiscal Year		Operating leases		Finance leases
	2022	$	173,990	$	197
	2023		135,971		197
	2024		98,874		191
	2025		69,565		158
	2026		48,331		—
Thereafter			100,415		—
Total undiscounted lease payments			627,146		743
Less: imputed interest			66,765		64
Present value of lease liabilities		$	560,381	$	679

Summary of Other Lease Information

Other lease information is as follows (dollars in thousands):

	For the Year Ended September 30,
	2021			2020
Cash paid for amounts included in the measurement of lease liabilities:
Operating cash flows – operating leases	$	189,012		$	183,808
Operating cash flows – finance leases		14			36
Financing cash flows – finance leases		202			34
Supplemental non-cash information on lease liabilities:
Lease assets obtained in exchange for new operating lease liabilities	$	180,945		$	204,245
Lease assets obtained in exchange for new finance lease liabilities		22			4
	September 30,
	2021			2020
Weighted-average remaining lease term (in years):
Operating leases		5.1			5.1
Finance leases		3.7			3.8
Weighted-average discount rate:
Operating leases		4.5	%		4.4	%
Finance leases		0.3	%		0.3	%

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Goodwill and Intangible Assets (Tables)

12 Months Ended

Sep. 30, 2021

Goodwill And Intangible Assets Disclosure [Abstract]

Schedule of changes in carrying amounts of goodwill

The changes in the carrying amounts of goodwill during the fiscal years 2021 and 2020 are as follows (in thousands):

	SBS		BSG			Total
Balance at September 30, 2019	$	76,905	$	453,881			530,786
Acquisitions		—		5,342			5,342
Foreign currency translation		4,281		(371	)		3,910
Balance at September 30, 2020	$	81,186	$	458,852		$	540,038
Acquisitions		231		(1,582	)		(1,351	)
Foreign currency translation		743		1,779			2,522
Balance at September 30, 2021	$	82,160	$	459,049		$	541,209

Schedule of other intangible assets, excluding goodwill

The following table reflects our other intangible assets, excluding goodwill, on our consolidated balance sheets. Once an intangible becomes fully amortized, the original cost and accumulated amortization is removed in the subsequent period. In the table below, prior year amounts for definite-lived intangible assets have been conformed to the current year’s presentation. As of September 30, 2021 and 2020, we had the following (in thousands):

	September 30, 2021							September 30, 2020
	Gross Carrying Amount		Accumulated Amortization			Net		Gross Carrying Amount		Accumulated Amortization			Net
Definite-lived Intangible assets:
Customer relationships	$	32,621	$	(26,246	)	$	6,375	$	47,787	$	(38,876	)	$	8,911
Distribution rights		11,660		(9,251	)		2,409		24,509		(21,570	)		2,939
Other intangible assets		5,238		(3,460	)		1,778		5,300		(3,045	)		2,255
Total definite-lived intangible assets		49,519		(38,957	)		10,562		77,596		(63,491	)		14,105
Indefinite-lived Intangible assets:
Trade names		44,970		—			44,970		44,178		—			44,178
Total intangible assets, excluding    goodwill, net	$	94,489	$	(38,957	)	$	55,532	$	121,774	$	(63,491	)	$	58,283

Schedule of expected future amortization expense related to definite-lived intangible assets

As of September 30, 2021, the expected future amortization expense related to definite-lived intangible assets is as follows (in thousands):

Fiscal Year:
2022	$	4,017
2023		2,867
2024		1,894
2025		1,439
2026		345
Thereafter		—
	$	10,562

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Accrued Liabilities (Tables)

12 Months Ended

Sep. 30, 2021

Payables And Accruals [Abstract]

Schedule of accrued liabilities

Accrued liabilities consist of the following (in thousands):

	September 30,
	2021		2020
Compensation and benefits	$	73,344	$	54,749
Interest payable		24,101		29,048
Deferred revenue		18,543		16,728
Rental obligations		10,501		8,964
Insurance reserves		5,934		4,796
Property and other taxes		3,853		4,109
Operating accruals and other		69,879		52,271
Total accrued liabilities	$	206,155	$	170,665

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Debt (Tables)

12 Months Ended

Sep. 30, 2021

Debt Disclosure [Abstract]

Summary of long-term debt

Short-term Debt

In May 2021, we entered into a third amendment to our five-year asset-based senior secured loan facility (the "ABL facility") with a syndicate of banks, which reduced the revolving commitment thereunder from $600.0 million to $500.0 million and extended the maturity to May 11, 2026. In connection with the amendment, we incurred $1.3 million in debt issuance costs that will be amortized over the life of the ABL facility.

The interest rate on the ABL facility is variable and determined at our option as (i) prime plus 0.25% or 0.50% or (ii) London Interbank Offered Rate plus 1.25% or 1.50%. In addition, the terms of the ABL facility contain a commitment fee of 0.20% on the unused portion of the facility. Borrowings under the ABL facility are secured by a first-priority lien in and upon the accounts and inventory (and the proceeds thereof) of the Company and its guarantor subsidiaries. Furthermore, the ABL facility is also secured by a second-priority lien in and upon the remaining assets of the Company and its guarantor subsidiaries.

At September 30, 2021 and 2020, there were no outstanding borrowings under our ABL facility. At September 30, 2021, we had $468.5 million available for borrowing, thereunder, including our Canadian sub-facility, subject to borrowing base limitations, as reduced by outstanding letters of credit.

Long-term Debt

Long-term debt consists of the following (dollars in thousands):

	September 30,
	2021		2020		Interest Rates
Term loan B:
Variable-rate tranche	$	413,000	$	422,625	LIBOR plus 2.25%
Fixed-rate tranche		—		213,163	4.500%
Senior notes due Nov. 2023		—		197,419	5.500%
Senior notes due Apr. 2025		300,000		300,000	8.750%
Senior notes due Dec. 2025		679,961		679,961	5.625%
Total	$	1,392,961	$	1,813,168
Plus: capital lease obligations		679		864
Less: unamortized debt issuance costs     and discount, net		10,916		16,955
Total debt	$	1,382,724	$	1,797,077
Less: current maturities		194		180
Total long-term debt	$	1,382,530	$	1,796,897

Schedule of maturities of debt

Maturities of our debt, excluding capital leases, are as follows at September 30, 2021 (in thousands):

Fiscal Year:
2022-2023	$	—
2024		413,000
2025		300,000
2026		679,961
Thereafter		—
Total	$	1,392,961

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Income Taxes (Tables)

12 Months Ended

Sep. 30, 2021

Income Tax Disclosure [Abstract]

Schedule of provision for income taxes

The provision for income taxes for the fiscal years 2021, 2020 and 2019 consists of the following (in thousands):

	Fiscal Year Ended September 30,
	2021			2020		2019
Current:
Federal	$	64,526		$	22,282	$	59,855
Foreign		14,869			6,120		10,132
State		14,364			4,730		15,339
Total current portion		93,759			33,132		85,326
Deferred:
Federal		(6,054	)		10,177		4,905
Foreign		(1,195	)		1,321		(1,498	)
State		(1,434	)		2,092		1,808
Total deferred portion		(8,683	)		13,590		5,215
Total provision for income taxes	$	85,076		$	46,722	$	90,541

Schedule of the difference between U.S. statutory federal income tax rate and the effective income tax rate

The difference between the U.S. statutory federal income tax rate and the effective income tax rate is summarized below:

	Fiscal Year Ended September 30,
	2021			2020				2019
U.S. federal statutory income tax rate		21.0	%		21.0		%		21.0		%
State income taxes, net of federal tax benefit		3.0			3.4				3.4
Effect of foreign operations		0.8			(0.4	)			0.2
Foreign valuation allowances		0.6			4.6				(0.2	)
Tax law change - GILTI	—				(1.0	)			—
Deemed repatriation tax	—				0.2				(0.3	)
Share-based payment awards		0.6			1.2				0.6
Other, net		0.2			0.2				0.3
Effective tax rate		26.2	%		29.2		%		25.0		%

Schedule of the tax effects of temporary differences that give rise to the Company's deferred tax assets and liabilities

The tax effects of temporary differences that give rise to our deferred tax assets and liabilities are as follows (in thousands):

	September 30,
	2021			2020
Deferred tax assets attributable to:
Foreign loss carryforwards	$	34,007		$	35,091
Accrued liabilities		18,662			8,871
Share-based compensation expense		8,392			8,988
U.S. foreign tax credits		11,199			11,199
U.S. federal social security tax deferral		3,089			4,038
Inventory adjustments		2,754			2,131
Other		2,984			1,101
Total deferred tax assets		81,087			71,419
Valuation allowance		(51,810	)		(50,543	)
Total deferred tax assets, net		29,277			20,876
Deferred tax liabilities attributable to:
Depreciation and amortization		109,038			107,672
Net deferred tax liability	$	79,761		$	86,796

Schedule of changes in the amount of unrecognized tax benefits

The changes in the amount of unrecognized tax benefits are as follows (in thousands):

	Fiscal Year Ended September 30,
	2021			2020
Balance at beginning of the fiscal year	$	2,053		$	2,000
Increases related to prior year tax positions		5			—
Decreases related to prior year tax positions		(2	)		(4	)
Increases related to current year tax positions		195			250
Lapse of statute		(159	)		(193	)
Balance at end of fiscal year	$	2,092		$	2,053

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Segments and Disaggregated Revenue (Tables)

12 Months Ended

Sep. 30, 2021

Segment Reporting [Abstract]

Schedule of segment data

Segment data for the fiscal years 2021, 2020 and 2019 are as follows (in thousands):

	2021		2020		2019
Net sales (for the fiscal year indicated):
SBS	$	2,278,382	$	2,080,703	$	2,293,094
BSG		1,596,615		1,433,627		1,583,317
Total	$	3,874,997	$	3,514,330	$	3,876,411
Earnings before provision for income taxes:
Segment operating earnings:
SBS	$	417,658	$	237,588	$	366,412
BSG		205,078		194,206		239,572
Segment operating earnings		622,736		431,794		605,984
Unallocated expenses		199,682		159,009		148,193
Restructuring		4,611		14,025		(682	)
Consolidated operating earnings		418,443		258,760		458,473
Interest expense		93,509		98,793		96,309
Earnings before provision for income taxes	$	324,934	$	159,967	$	362,164
Depreciation and amortization:
SBS	$	61,887	$	65,207	$	65,561
BSG		28,597		29,324		28,568
Corporate		11,717		12,248		13,529
Total	$	102,201	$	106,779	$	107,658
Payments for property and equipment:
SBS	$	43,165	$	73,130	$	69,802
BSG		24,880		27,338		18,997
Corporate		5,859		10,390		18,956
Total	$	73,904	$	110,858	$	107,755
Total assets (as of September 30):
SBS	$	1,235,427	$	1,370,745	$	973,304
BSG		1,179,263		1,106,801		1,012,336
Sub-total		2,414,690		2,477,546		1,985,640
Corporate		432,442		417,601		112,806
Total	$	2,847,132	$	2,895,147	$	2,098,446

Schedule of geographic area information

Certain geographic data is as follows (in thousands):

	2021		2020		2019
Net sales (for the fiscal year indicated):
United States	$	3,228,091	$	2,914,171	$	3,169,821
Other countries		646,906		600,159		706,590
Total	$	3,874,997	$	3,514,330	$	3,876,411
Long-lived assets (as of September 30):
United States	$	267,839	$	264,936	$	259,815
United Kingdom		15,089		20,183		24,476
Other countries		24,449		29,910		35,337
Total	$	307,377	$	315,029	$	319,628

Schedule of disaggregation of segment revenues by merchandise category and sales channels

The following tables disaggregate our segment revenues by merchandise category:

	Fiscal Year Ended September 30,
SBS	2021			2020			2019
Hair color		35.6	%		33.0	%		29.4	%
Hair care		18.9	%		18.9	%		20.4	%
Skin and nail care		13.9	%		14.3	%		14.8	%
Styling tools		12.3	%		12.8	%		13.5	%
Salon supplies and accessories		7.6	%		8.1	%		6.6	%
Textured hair		5.9	%		5.8	%		7.1	%
Other beauty items		5.8	%		7.1	%		8.2	%
Total		100.0	%		100.0	%		100.0	%

	Fiscal Year Ended September 30,
BSG	2021			2020			2019
Hair color		43.7	%		40.6	%		39.5	%
Hair care		36.8	%		35.0	%		35.1	%
Skin and nail care		7.0	%		8.0	%		8.1	%
Styling tools		6.4	%		6.2	%		3.4	%
Other beauty items		2.3	%		3.4	%		6.3	%
Promotional items		3.8	%		6.8	%		7.6	%
Total		100.0	%		100.0	%		100.0	%

The following table disaggregates our segment revenue by sales channels:

	SBS									BSG
	Fiscal Year Ended September 30,									Fiscal Year Ended September 30,
	2021			2020			2019			2021			2020			2019
Company-operated stores		94.1	%		91.8	%		96.9	%		69.1	%		68.9	%		69.4	%
E-commerce		5.9	%		8.0	%		2.8	%		9.2	%		8.7	%		4.8	%
Franchise stores		—			0.2	%		0.3	%		7.5	%		7.1	%		7.6	%
Distributor sales consultants		—			—			—			14.2	%		15.3	%		18.2	%
Total		100.0	%		100.0	%		100.0	%		100.0	%		100.0	%		100.0	%

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Restructuring (Tables)

12 Months Ended

Sep. 30, 2021

Summary of restructuring expense and gains

Restructuring expense and gains for the fiscal years ended September 30, 2021, 2020 and 2019, are as follows (in thousands):

	2021		2020		2019
Project Surge	$	1,451	$	1,511	$	—
Transformation Plan		3,160		12,514		(682	)
Total expense (gain)	$	4,611	$	14,025	$	(682	)

Project Surge

Schedule of restructuring

The liability related to Project Surge, which is included in accrued liabilities on our consolidated balance sheets, is as follows (in thousands):

Project Surge	Liability at September 30, 2020		Expenses		Cash Payments		Adjustments		Liability at September 30, 2021
Workforce reductions	$	—	$	1,061	$	981	$	—	$	80
Facility closures		—		—		—		—		—
Other		—		390		390		—		—
Total	$	—	$	1,451	$	1,371	$	—	$	80

Supply Chain Modernization

Schedule of restructuring

The liability related to the Transformation Plan, which is included in accrued liabilities on our consolidated balance sheets, is as follows (in thousands):

Transformation Plan	Liability at September 30, 2020		Expenses		Cash Payments		Adjustments		Liability at September 30, 2021
Workforce reductions	$	65	$	1,327	$	674	$	—	$	718
Facility closures		—		790		368		—		422
Other		—		1,043		1,043		—		—
Total	$	65	$	3,160	$	2,085	$	—	$	1,140

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Significant Accounting Policies (Details) - USD ($) $ in Millions	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Trade Accounts Receivable and Accounts Receivable, Other
Allowance for Doubtful Accounts	$ 1.1	$ 1.9
Selling, general and administrative expenses
Property Plant and Equipment
Depreciation expense	$ 93.2	$ 95.5	$ 96.1

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Significant Accounting Policies - Lease Accounting (Details) - USD ($) $ in Millions	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020
Leases [Line Items]
Lease extended term	five years
Selling, general and administrative expenses
Leases [Line Items]
Impairment on operating lease assets and lease hold improvements		$ 1.9
Minimum
Leases [Line Items]
Lease term	5 years
Maximum
Leases [Line Items]
Lease term	10 years

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Significant Accounting Policies - Summary of Property and Equipment Balances and Estimated Useful Lives (Details) - USD ($) $ in Thousands	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Property Plant And Equipment [Line Items]
Total property and equipment, gross	$ 1,074,780	$ 1,009,738
Accumulated depreciation and amortization	(767,403)	(694,709)
Total property and equipment, net	307,377	315,029	$ 319,628
Land
Property Plant And Equipment [Line Items]
Total property and equipment, gross	10,119	10,120
Buildings and building improvements
Property Plant And Equipment [Line Items]
Total property and equipment, gross	57,049	54,521
Leasehold improvements
Property Plant And Equipment [Line Items]
Total property and equipment, gross	326,595	304,404
Furniture, fixtures and equipment
Property Plant And Equipment [Line Items]
Total property and equipment, gross	$ 681,017	$ 640,693
Minimum | Buildings and building improvements
Property Plant And Equipment [Line Items]
Estimated useful lives	5 years
Minimum | Leasehold improvements
Property Plant And Equipment [Line Items]
Estimated useful lives	2 years
Minimum | Furniture, fixtures and equipment
Property Plant And Equipment [Line Items]
Estimated useful lives	2 years
Maximum | Buildings and building improvements
Property Plant And Equipment [Line Items]
Estimated useful lives	40 years
Maximum | Leasehold improvements
Property Plant And Equipment [Line Items]
Estimated useful lives	10 years
Maximum | Furniture, fixtures and equipment
Property Plant And Equipment [Line Items]
Estimated useful lives	10 years

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Significant Accounting Policies - Goodwill and Indefinite-lived Intangible Assets (Details) - USD ($)	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Goodwill and Indefinite-lived Intangible Assets
Impairment losses in connection with the goodwill	$ 0	$ 0	$ 0
Impairment of intangible assets with indefinite lives	$ 0	$ 0	$ 0

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Significant Accounting Policies - Revenue Recognition (Details)	12 Months Ended
	Sep. 30, 2021
Accounting Policies [Abstract]
Revenue recognition payment terms	30 days

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Significant Accounting Policies - Summary of Contract Liabilities (Details) - USD ($) $ in Thousands	Sep. 30, 2021	Sep. 30, 2020
Contract With Customer Liability [Line Items]
Total liability	$ 16,744	$ 13,947
Gift Cards | Accrued Liabilities
Contract With Customer Liability [Line Items]
Total liability	5,299	5,066
Rewards Loyalty Program | Accrued Liabilities
Contract With Customer Liability [Line Items]
Total liability	$ 11,445	$ 8,881

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Significant Accounting Policies - Schedule of Changes to Contract Liabilities (Details) $ in Thousands	12 Months Ended
	Sep. 30, 2021 USD ($)
Contract With Customer Liability [Abstract]
Beginning balance	$ 13,947
Loyalty points and gift cards issued but not redeemed, net of estimated breakage	15,226
Revenue recognized from beginning liability	(12,429)
Ending balance	$ 16,744

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Significant Accounting Policies - Advertising Costs (Details) - USD ($) $ in Millions	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Advertising Costs
Advertising costs	$ 70.9	$ 72.7	$ 73.3

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Accounting Changes and Recent Accounting Pronouncements (Details) - USD ($) $ in Thousands	Sep. 30, 2021	Sep. 30, 2020
Accounting Changes
Operating lease liability	$ 560,381
Operating lease asset	537,673	$ 525,634
Accumulated earnings	356,967	$ 117,109
ASU 16-02
Accounting Changes
Operating lease liability	523,500
Operating lease asset	513,900
Accumulated earnings	$ 100

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Fair Value Measurements (Details) - USD ($) $ in Thousands	Sep. 30, 2021	Sep. 30, 2020
Long-term debt
Long-term debt, Carrying Value	$ 1,392,961	$ 1,813,168
Long-term debt, Fair Value	1,431,086	1,837,104
Level 1 | Senior notes
Long-term debt
Long-term debt, Carrying Value	979,961	1,177,380
Long-term debt, Fair Value	1,019,635	1,217,707
Level 2 | Other Long-Term Debt
Long-term debt
Long-term debt, Carrying Value	413,000	635,788
Long-term debt, Fair Value	411,451	619,397
Fair value measurement on recurring basis
Financial Assets
Total assets	35	194,639
Fair value measurement on recurring basis | Level 1 | Cash and cash equivalents
Financial Assets
Cash equivalents		194,612
Fair value measurement on recurring basis | Level 2 | Other assets
Financial Assets
Interest rate caps	$ 35	$ 27

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Accumulated Stockholders' Equity - Share Repurchase Program (Details) - USD ($)	1 Months Ended	12 Months Ended
	Aug. 31, 2017	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Stockholders Equity Note [Abstract]
Amount of shares authorized to be repurchased	$ 1,000,000,000.0
Term of share repurchase program	4 years
Stock repurchase program, expiration date	Sep. 30, 2021
Number of shares surrendered by grantees to satisfy personal income tax withholdings obligations upon vesting of equity-based awards		71,000	159,000	209,000
Shares surrendered by grantees to satisfy personal income tax withholdings obligations upon vesting of equity-based awards, value		$ 1,000,000.0	$ 300,000	$ 800,000

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Accumulated Stockholders' Equity - Schedule of Shares Repurchased and Subsequently Retired (Details) - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Sep. 30, 2020	Sep. 30, 2019
Stockholders Equity Note [Abstract]
Number of shares repurchased	4,702	3,562
Total cost of share repurchased	$ 61,357	$ 46,621

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Accumulated Stockholders' Equity - Change in AOCL (Details) - USD ($) $ in Thousands	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020
Accumulated Other Comprehensive Income Loss [Line Items]
Balance	$ 15,443	$ (60,323)
Balance	280,741	15,443
Interest rate caps
Accumulated Other Comprehensive Income Loss [Line Items]
Balance	(3,003)	(3,201)
Other comprehensive income (loss) before reclassifications, net of tax	(282)	(411)
Reclassification to net earnings, net of tax	1,200	609
Balance	(2,085)	(3,003)
Foreign exchange contracts
Accumulated Other Comprehensive Income Loss [Line Items]
Balance	411	(154)
Other comprehensive income (loss) before reclassifications, net of tax	(1,070)	(531)
Reclassification to net earnings, net of tax	257	1,096
Balance	(402)	411
Foreign currency translation adjustments
Accumulated Other Comprehensive Income Loss [Line Items]
Balance	(102,111)	(113,932)
Other comprehensive income (loss) before reclassifications, net of tax	9,957	11,821
Balance	(92,154)	(102,111)
Accumulated Other Comprehensive Loss
Accumulated Other Comprehensive Income Loss [Line Items]
Balance	(104,703)	(117,287)
Other comprehensive income (loss) before reclassifications, net of tax	8,605	10,879
Reclassification to net earnings, net of tax	1,457	1,705
Balance	$ (94,641)	$ (104,703)

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Weighted-Average Shares (Details) - shares shares in Thousands	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Earnings Per Share Reconciliation:
Weighted-average basic shares	112,653	113,881	119,636
Dilutive securities:
Stock option and stock award programs	1,559	799	647
Weighted-average diluted shares	114,212	114,680	120,283

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Weighted-Average Shares - Additional Information (Details) - shares shares in Millions	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Common stock potentially outstanding but not included in the computation of diluted earnings per share
Options to purchase shares not included in the computation of diluted earnings per share because the options were anti-dilutive (in shares)	3.9	4.7	4.7

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Share-Based Payments - Additional Information (Details) - $ / shares shares in Millions	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Share-based Payment Arrangement, Option
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Fair value of awards	$ 3.85	$ 5.66	$ 5.86
Omnibus Plans
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Number of shares authorized to issues under share-based payments	8.0
Restricted stock units, retention period	6 months
Omnibus Plans | Performance-based Awards
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Fair value of awards	$ 15.33	$ 16.65	$ 17.22
Performance period (in years)	3 years
Vesting period (in years)	3 years
Omnibus Plans | Performance-based Awards | Minimum
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Percentage of earnings	0.00%	0.00%	0.00%
Omnibus Plans | Performance-based Awards | Maximum
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Percentage of earnings	200.00%	200.00%	200.00%
Omnibus Plans | Market Based Awards
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Performance period (in years)	3 years
Vesting period (in years)	3 years
Omnibus Plans | Market Based Awards | Minimum
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Percentage of earnings	0.00%
Omnibus Plans | Market Based Awards | Maximum
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Percentage of earnings	200.00%
Omnibus Plans | Share-based Payment Arrangement, Option
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Vesting period (in years)	3 years
Expiration period	10 years
Omnibus Plans | Restricted Stock Awards
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Vesting period (in years)	3 years
Omnibus Plans | Restricted Stock Units
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Vesting period (in years)	1 year

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Share-Based Payments (Details) - USD ($) $ in Thousands	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]
Share-based compensation expense	$ 11,656	$ 8,426	$ 9,180
Income tax benefit related to share-based compensation expense	$ 2,834	$ 2,059	$ 2,357

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Share-Based Payments - Performance-Based Awards (Details) - Performance-based Awards $ / shares in Units, shares in Thousands	12 Months Ended
	Sep. 30, 2021 USD ($) $ / shares shares
Share-Based Payments
Payout percentage (in percentage)	100.00%
Performance Unit Awards (in shares)
Unvested at the beginning of the period (in shares) | shares	542
Granted (in shares) | shares	142
Forfeited (in shares) | shares	(382)
Unvested at the end of the period (in shares) | shares	302
Performance Unit Awards (in dollars per share)
Unvested at the beginning of the period (in dollars per share) | $ / shares	$ 17.06
Granted (in dollars per share) | $ / shares	15.33
Forfeited (in dollars per share) | $ / shares	17.16
Unvested at the end of the period (in dollars per share) | $ / shares	$ 16.59
Total unrecognized compensation expenses related to unvested awards | $	$ 1,200
Weighted average period for recognition of unvested awards	1 year 6 months

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Share-Based Payments - Market-Based Awards (Details) - Market Based Awards $ / shares in Units, shares in Thousands	12 Months Ended
	Sep. 30, 2021 USD ($) $ / shares shares
Share-Based Payments
Granted (in shares) | shares	142
Forfeited (in shares) | shares	(52)
Unvested at the end of the period (in shares) | shares	90
Granted (in dollars per share) | $ / shares	$ 20.96
Forfeited (in dollars per share) | $ / shares	20.96
Unvested at the end of the period (in dollars per share) | $ / shares	$ 20.96
Total unrecognized compensation expenses related to unvested awards | $	$ 1,400
Weighted average period for recognition of unvested awards	2 years 1 month 6 days

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Share-Based Payments - Schedule of weighted average assumptions for valuation of rTSR (Details) - Market Based Awards	12 Months Ended
	Sep. 30, 2021
Weighted average assumptions relating to the valuation of stock options
Expected term (in years)	2 years 8 months 12 days
Expected volatility	59.40%
Risk-free interest rate	0.20%
Dividend yield	0.00%

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Share-Based Payments - Service-Based Awards and Stock Option Awards (Details) - Stock Option Awards - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020
Stock Options, Number of Outstanding Options
Outstanding at the beginning of the period (in shares)	4,738
Granted (in shares)	1,638
Exercised (in shares)	(268)
Forfeited or expired (in shares)	(943)
Outstanding at the end of the period (in shares)	5,165	4,738
Exercisable at the end of the period (in shares)	3,653
Stock Options, Weighted Average Exercise Price
Outstanding at the beginning of the period (in dollars per share)	$ 20.92
Granted (in dollars per share)	9.13
Exercised (in dollars per share)	17.20
Forfeited or expired (in dollars per share)	14.96
Outstanding at the end of the period (in dollars per share)	18.46	$ 20.92
Exercisable at the end of the period (in dollars per share)	$ 21.49
Stock Options, Weighted Average Remaining Contractual Term
Weighted average remaining contractual term (in years)	4 years 7 months 6 days	6 years 2 months 12 days
Exercisable at September 30, 2021	2 years 10 months 24 days
Stock Options, Aggregate Intrinsic Value
Outstanding balance at period end (in dollars)	$ 9,627
Exercisable at the end of the period (in dollars)	$ 983

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Share-Based Payments - Schedule of weighted average assumptions for valuation of stock options (Details) - USD ($) $ / shares in Units, $ in Thousands	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Weighted average assumptions relating to the valuation of stock options
Proceeds from exercises of stock options	$ 3,568	$ 2,792	$ 2,160
Stock Option Awards
Weighted average assumptions relating to the valuation of stock options
Expected term (in years)	6 years	5 years	5 years
Expected volatility	44.50%	35.80%	30.50%
Risk-free interest rate	0.40%	1.70%	3.00%
Dividend yield	0.00%	0.00%	0.00%
Weighted average fair value of the stock options issued (in dollars per share)	$ 3.85	$ 5.66	$ 5.86
Aggregate fair value of stock options	$ 3,400	$ 2,700	$ 5,100
Aggregate intrinsic value of options exercised	700	500	900
Proceeds from exercises of stock options	4,600	3,000	2,200
Tax benefit realized for the tax deductions of stock option exercises	100	$ 100	$ 200
Total unrecognized compensation expenses related to unvested awards	$ 3,800
Weighted average period for recognition of unvested awards	1 year 9 months 18 days

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Share-Based Payments - Restricted Stock Awards (Details) - Restricted Stock Awards $ / shares in Units, shares in Thousands, $ in Millions	12 Months Ended
	Sep. 30, 2021 USD ($) $ / shares shares
Restricted stock (in shares)
Unvested at the beginning of the period (in shares) | shares	419
Vested (in shares) | shares	(107)
Forfeited (in shares) | shares	(87)
Unvested at the end of the period (in shares) | shares	225
Restricted Stock (in dollars per share)
Unvested at the beginning of the period (in dollars per share) | $ / shares	$ 16.32
Vested (in dollar per share) | $ / shares	15.99
Forfeited (in dollars per share) | $ / shares	16.45
Unvested at the end of the period (in dollars per share) | $ / shares	$ 16.44
Total unrecognized compensation expenses related to unvested awards | $	$ 1.0
Weighted average period for recognition of unvested awards	1 year 1 month 6 days

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Share-Based Payments - Restricted Stock Units (Details) - Restricted Stock Units $ / shares in Units, shares in Thousands, $ in Millions	12 Months Ended
	Sep. 30, 2021 USD ($) $ / shares shares
Restricted stock (in shares)
Unvested at the beginning of the period (in shares) | shares	91
Granted (in shares) | shares	819
Vested (in shares) | shares	(140)
Forfeited (in shares) | shares	(202)
Unvested at the end of the period (in shares) | shares	568
Restricted Stock (in dollars per share)
Unvested at the beginning of the period (in dollars per share) | $ / shares	$ 16.47
Granted (in dollars per share) | $ / shares	9.32
Vested (in dollar per share) | $ / shares	13.90
Forfeited (in dollars per share) | $ / shares	9.09
Unvested at the end of the period (in dollars per share) | $ / shares	$ 9.41
Total unrecognized compensation expenses related to unvested awards | $	$ 2.6
Weighted average period for recognition of unvested awards	2 years

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Leases - Summary of Operating and Finance Leases (Details) - USD ($) $ in Thousands	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020
Assets:
Operating lease assets	$ 537,673	$ 525,634
Finance lease	$ 2,556	$ 2,888
Finance Lease, Right-of-Use Asset, Statement of Financial Position [Extensible Enumeration]	http://fasb.org/us-gaap/2021-01-31#PropertyPlantAndEquipmentNet	http://fasb.org/us-gaap/2021-01-31#PropertyPlantAndEquipmentNet
Total lease assets	$ 540,229	$ 528,522
Current:
Current operating lease liabilities	156,234	153,267
Finance lease	$ 194	$ 180
Finance Lease, Liability, Current, Statement of Financial Position [Extensible Enumeration]	http://fasb.org/us-gaap/2021-01-31#LongTermDebtCurrent	http://fasb.org/us-gaap/2021-01-31#LongTermDebtCurrent
Long-term:
Long-term operating lease liabilities	$ 404,147	$ 394,375
Finance lease	$ 485	$ 684
Finance Lease, Liability, Noncurrent, Statement of Financial Position [Extensible Enumeration]	us-gaap:LongTermDebtNoncurrent	us-gaap:LongTermDebtNoncurrent
Total lease liabilities	$ 561,060	$ 548,506

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Leases - Summary of Lease Costs, Net of Immaterial Sublease Income (Details) - USD ($) $ in Thousands	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020
Lessee Lease Description [Line Items]
Total lease costs	$ 247,623	$ 238,014
Cost of Goods Sold and Selling, General and Administrative Expenses
Lessee Lease Description [Line Items]
Operating lease costs	193,583	192,484
Selling, General and Administrative Expenses
Lessee Lease Description [Line Items]
Amortization of leased assets	328	303
Variable lease costs	53,698	45,191
Interest Expense
Lessee Lease Description [Line Items]
Interest on lease liabilities	$ 14	$ 36

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Leases - Additional Information (Details) - USD ($) $ in Thousands	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020
Leases [Line Items]
Operating lease liability	$ 560,381
Retail Stores
Leases [Line Items]
Operating lease liability	27,800
COVID-19
Leases [Line Items]
Benefits for rent abatements	$ 3,100	$ 11,700

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Leases - Summary of Future Lease Payments (Details) $ in Thousands	Sep. 30, 2021 USD ($)
Operating leases
2022	$ 173,990
2023	135,971
2024	98,874
2025	69,565
2026	48,331
Thereafter	100,415
Total undiscounted lease payments	627,146
Less: imputed interest	66,765
Present value of lease liabilities	560,381
Finance leases
2022	197
2023	197
2024	191
2025	158
Total undiscounted lease payments	743
Less: imputed interest	64
Present value of lease liabilities	$ 679

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Leases - Summary of Other Lease Information (Details) - USD ($) $ in Thousands	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020
Cash paid for amounts included in the measurement of lease liabilities:
Operating cash flows – operating leases	$ 189,012	$ 183,808
Operating cash flows – finance leases	14	36
Financing cash flows – finance leases	202	34
Supplemental non-cash information on lease liabilities:
Lease assets obtained in exchange for new operating lease liabilities	180,945	204,245
Lease assets obtained in exchange for new finance lease liabilities	$ 22	$ 4
Weighted-average remaining lease term (in years):
Operating leases	5 years 1 month 6 days	5 years 1 month 6 days
Finance leases	3 years 8 months 12 days	3 years 9 months 18 days
Weighted-average discount rate:
Operating leases	4.50%	4.40%
Finance leases	0.30%	0.30%

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Goodwill and Intangible Assets - Schedule of changes in carrying amounts of goodwill (Details) - USD ($) $ in Thousands	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020
Change in the carrying amounts of goodwill
Balance at the beginning of the period	$ 540,038	$ 530,786
Acquisitions	(1,351)	5,342
Foreign currency translation	2,522	3,910
Balance at the end of the period	541,209	540,038
Sally Beauty Supply
Change in the carrying amounts of goodwill
Balance at the beginning of the period	81,186	76,905
Acquisitions	231
Foreign currency translation	743	4,281
Balance at the end of the period	82,160	81,186
Beauty Systems Group
Change in the carrying amounts of goodwill
Balance at the beginning of the period	458,852	453,881
Acquisitions	(1,582)	5,342
Foreign currency translation	1,779	(371)
Balance at the end of the period	$ 459,049	$ 458,852

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Goodwill and Intangible Assets - Schedule of other intangible assets, excluding goodwill (Details) - USD ($) $ in Thousands	Sep. 30, 2021	Sep. 30, 2020
Indefinite and Finite Lived Intangible Assets by Major Class
Definite-lived Intangible assets, Gross Carrying Amount	$ 49,519	$ 77,596
Definite-lived Intangible assets, Accumulated Amortization	(38,957)	(63,491)
Definite-lived Intangible assets, Net	10,562	14,105
Total intangible assets, excluding goodwill,Gross Carrying Amount	94,489	121,774
Total intangible assets, excluding goodwill, Net	55,532	58,283
Trade Names
Indefinite and Finite Lived Intangible Assets by Major Class
Indefinite-lived Intangible assets, Net	44,970	44,178
Customer Relationships
Indefinite and Finite Lived Intangible Assets by Major Class
Definite-lived Intangible assets, Gross Carrying Amount	32,621	47,787
Definite-lived Intangible assets, Accumulated Amortization	(26,246)	(38,876)
Definite-lived Intangible assets, Net	6,375	8,911
Distribution Rights
Indefinite and Finite Lived Intangible Assets by Major Class
Definite-lived Intangible assets, Gross Carrying Amount	11,660	24,509
Definite-lived Intangible assets, Accumulated Amortization	(9,251)	(21,570)
Definite-lived Intangible assets, Net	2,409	2,939
Other Intangible Assets
Indefinite and Finite Lived Intangible Assets by Major Class
Definite-lived Intangible assets, Gross Carrying Amount	5,238	5,300
Definite-lived Intangible assets, Accumulated Amortization	(3,460)	(3,045)
Definite-lived Intangible assets, Net	$ 1,778	$ 2,255

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Goodwill and Intangible Assets - (Details) - USD ($) $ in Millions	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Indefinite and Finite Lived Intangible Assets by Major Class
Amortization expense	$ 6.6	$ 9.0	$ 11.3
Minimum
Indefinite and Finite Lived Intangible Assets by Major Class
Definite-lived intangible assets, useful life	3 years
Maximum
Indefinite and Finite Lived Intangible Assets by Major Class
Definite-lived intangible assets, useful life	10 years

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Goodwill and Intangible Assets - Expected future amortization expense related to definite-lived intangible assets (Details) - USD ($) $ in Thousands	Sep. 30, 2021	Sep. 30, 2020
Estimated future amortization expense related to intangible assets subject to amortization:
2022	$ 4,017
2023	2,867
2024	1,894
2025	1,439
2026	345
Definite-lived Intangible assets, Net	$ 10,562	$ 14,105

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Accrued Liabilities (Details) - USD ($) $ in Thousands	Sep. 30, 2021	Sep. 30, 2020
Accrued Liabilities
Compensation and benefits	$ 73,344	$ 54,749
Interest payable	24,101	29,048
Deferred revenue	18,543	16,728
Rental obligations	10,501	8,964
Insurance reserves	5,934	4,796
Property and other taxes	3,853	4,109
Operating accruals and other	69,879	52,271
Total accrued liabilities	$ 206,155	$ 170,665

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Commitments and Contingencies - Additional Information (Details) - USD ($) $ in Millions	Sep. 30, 2021	Sep. 30, 2020
Commitments And Contingencies Disclosure [Abstract]
Outstanding letters of credit	$ 18.3	$ 18.6

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Debt - Short-term Debt (Details) - ABL facility - USD ($)	1 Months Ended
	May 31, 2021	Sep. 30, 2021	May 30, 2021	Sep. 30, 2020
Debt Instruments
Outstanding borrowing	$ 500,000,000.0	$ 0	$ 600,000,000.0	$ 0
Debt instrument term	5 years
Debt instrument, maturity date	May 11, 2026
Debt issuance cost before amortization	$ 1,300,000
Line of credit facility, commitment fee percentage	0.20%
Revolving credit facility		$ 468,500,000
Prime | Minimum
Debt Instruments
Percentage points added to the reference rate	0.25%
Prime | Maximum
Debt Instruments
Percentage points added to the reference rate	0.50%
LIBOR | Minimum
Debt Instruments
Percentage points added to the reference rate	1.25%
LIBOR | Maximum
Debt Instruments
Percentage points added to the reference rate	1.50%

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Debt - Details of Long-term Debt Table (Details) - USD ($) $ in Thousands	12 Months Ended
	Sep. 30, 2020	Sep. 30, 2021	Apr. 01, 2021
Debt Instruments
Total	$ 1,813,168	$ 1,392,961
Variable-rate tranche
Debt Instruments
Total	$ 422,625	413,000
Variable-rate tranche | LIBOR
Debt Instruments
Percentage points added to the reference rate	2.25%
Fixed-rate tranche
Debt Instruments
Total	$ 213,163
Interest rate (as a percent)	4.50%
Senior notes due Apr. 2025
Debt Instruments
Total	$ 300,000	300,000
Interest rate (as a percent)	8.75%
Senior notes due Nov. 2023
Debt Instruments
Total	$ 197,419
Interest rate (as a percent)	5.50%		5.50%
Senior notes due Dec. 2025
Debt Instruments
Total	$ 679,961	$ 679,961
Interest rate (as a percent)	5.625%

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Debt - Details of Long-term Debt Table - Total debt (Details) - USD ($) $ in Thousands	Sep. 30, 2021	Sep. 30, 2020
Debt Disclosure [Abstract]
Total	$ 1,392,961	$ 1,813,168
Plus: capital lease obligations	679	864
Less: unamortized debt issuance costs and discount, net	10,916	16,955
Total debt	$ 1,382,724	$ 1,797,077

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Debt - Details of Long-term Debt Table - Total long-term debt (Details) - USD ($) $ in Thousands	Sep. 30, 2021	Sep. 30, 2020
Debt Disclosure [Abstract]
Total debt	$ 1,382,724	$ 1,797,077
Less: current maturities	194	180
Total long-term debt	$ 1,382,530	$ 1,796,897

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Debt - Maturities of the Company's debt (Details) - USD ($) $ in Thousands	Sep. 30, 2021	Sep. 30, 2020
Fiscal Year:
2024	$ 413,000
2025	300,000
2026	679,961
Total	$ 1,392,961	$ 1,813,168

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Debt - Term loan (Details) - USD ($) $ in Thousands	1 Months Ended				12 Months Ended
	Sep. 30, 2021	Jun. 30, 2021	Jan. 31, 2021	Jul. 31, 2017	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Debt Instruments
Remaining aggregate outstanding principal amount paid					$ 422,258	$ 882,921	$ 777,538
Loss on extinguishment of debt from write-off of unamortized deferred financing costs					$ (4,260)	$ (38)	$ (951)
Term Loan B
Debt Instruments
Remaining aggregate outstanding principal amount paid	$ 1,400	$ 8,300	$ 213,200
Loss on extinguishment of debt from write-off of unamortized deferred financing costs		$ (100)	$ (1,400)
Sally Holdings, LLC | Term Loan B
Debt Instruments
Debt instrument term				7 years
Debt instrument, face amount				$ 850,000
Debt instrument, maturity date				Jul. 05, 2024

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Debt - Senior Notes (Details) - USD ($) $ in Thousands			12 Months Ended
	Apr. 01, 2021	Apr. 24, 2020	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Debt Instruments
Loss on extinguishment of debt from write-off of unamortized deferred financing costs			$ (4,260)	$ (38)	$ (951)
Senior notes due Nov. 2023
Debt Instruments
Debt instrument, face amount	$ 197,400
Interest rate	5.50%			5.50%
Call premium	$ 1,800
Loss on extinguishment of debt from write-off of unamortized deferred financing costs	(2,800)
Write off of unamortized debt issuance costs	$ 1,000
Senior secured second lien notes due 2025
Debt Instruments
Debt instrument, face amount		$ 300,000
Interest rate		8.75%
Net proceeds from offering		$ 295,500

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Derivative Instruments - (Details)	12 Months Ended
	Sep. 30, 2021 USD ($) instrument	Jul. 31, 2017 USD ($) derivative
Derivative Instruments
Number of derivative instruments held | instrument	0
Interest rate caps | Variable-rate tranche | Sally Holdings, LLC
Derivative Instruments
Notional Amount		$ 550,000,000
Derivative instruments, expiration date	Jun. 30, 2023
Number of interest rate caps | derivative		2
Interest rate caps | Term loan B variable tranche | Sally Holdings, LLC
Derivative Instruments
Interest rate caps designated as cash flow hedges to be reclassified in to interest expense over next 12 months	$ 1,700,000
Reclassified loss from AOCL, net	1,200,000
Reclassification out of Accumulated Other Comprehensive Income | Foreign Currency Forwards
Derivative Instruments
Foreign currency forwards designated as cash flow hedges to be reclassified net losses into cost of goods sold over next 12 months	500,000
Foreign currency forwards designated as cash flow hedges to be reclassified in to cost of goods sold	$ 300,000

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401(k) and Profit Sharing Plan (Details) - USD ($)	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Defined Benefit Plan Disclosure [Line Items]
Defined contribution plan, expense recognized	$ 6,200,000	$ 5,800,000	$ 6,200,000
Defined Contribution Plan, Plan Name [Extensible List]	U.S. 401(k) Plan
Profit sharing plan, expense recognized	$ 0	$ 0	$ 0
U.S. 401(k) Plan
Defined Benefit Plan Disclosure [Line Items]
Defined Contribution Plan, Plan Name [Extensible List]	U.S. 401(k) Plan
Puerto Rico 401(k) Plan
Defined Benefit Plan Disclosure [Line Items]
Defined Contribution Plan, Plan Name [Extensible List]	Puerto Rico 401(k) Plan
Defined Contribution Plan, minimum employment period for contribution to plan	1 year

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Income Taxes (Details) - USD ($) $ in Thousands	3 Months Ended	12 Months Ended
	Dec. 31, 2018	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Income Tax Disclosure [Abstract]
Reversal amount of tax benefit as a result of change in the regulations	$ 2,500
Current:
Federal		$ 64,526	$ 22,282	$ 59,855
Foreign		14,869	6,120	10,132
State		14,364	4,730	15,339
Total current portion		93,759	33,132	85,326
Deferred:
Federal		(6,054)	10,177	4,905
Foreign		(1,195)	1,321	(1,498)
State		(1,434)	2,092	1,808
Total deferred portion		(8,683)	13,590	5,215
Total provision for income taxes		$ 85,076	$ 46,722	$ 90,541

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Income Taxes - Schedule of Difference Between US Federal Statutory Income Tax Rate and Effective Income Tax Rate (Details)	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Income Tax Disclosure [Abstract]
U.S. federal statutory income tax rate	21.00%	21.00%	21.00%
State income taxes, net of federal tax benefit	3.00%	3.40%	3.40%
Effect of foreign operations	0.80%	(0.40%)	0.20%
Foreign valuation allowances	0.60%	4.60%	(0.20%)
Tax law change - GILTI		(1.00%)
Deemed repatriation tax		0.20%	(0.30%)
Share-based payment awards	0.60%	1.20%	0.60%
Other, net	0.20%	0.20%	0.30%
Effective tax rate	26.20%	29.20%	25.00%

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Income Taxes - Deferred tax assets (Details) - USD ($) $ in Thousands	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Deferred tax assets attributable to:
Foreign loss carryforwards	$ 34,007	$ 35,091
Accrued liabilities	18,662	8,871
Share-based compensation expense	8,392	8,988
U.S. foreign tax credits	11,199	11,199
U.S. federal social security tax deferral	3,089	4,038
Inventory adjustments	2,754	2,131
Other	2,984	1,101
Total deferred tax assets	81,087	71,419
Valuation allowance	(51,810)	(50,543)
Total deferred tax assets, net	29,277	20,876
Deferred tax liabilities attributable to:
Depreciation and amortization	109,038	107,672
Net deferred tax liability	79,761	86,796
Domestic earnings before provision for income taxes	288,000	168,000	$ 328,300
Foreign earnings before provision for income (loss) taxes	36,900	(8,000)	$ 33,900
Total operating loss carry-forward	125,700	128,200
Operating loss carry-forward, subject to valuation allowance	109,400	111,700
Amount of operating loss carry-forwards with an expiration date	3,000
Amount of operating loss carry-forwards without an expiration date	122,700
Total tax credit carryforwards	14,100	13,800
Expiring tax credit carryforwards	1,200
Expiring tax credit carryforwards	300
Non-expiring tax credit carryforwards	1,400
Total Tax credit carryforwards, subject to a valuation allowance	12,600	$ 12,600
U.S. foreign
Deferred tax liabilities attributable to:
Expiring tax credit carryforwards	$ 11,200

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Income Taxes - Reconciliation of the changes in the amount of unrecognized tax benefits (Details) - USD ($) $ in Thousands	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020
Reconciliation of the changes in the amount of unrecognized tax benefits
Balance at beginning of the fiscal year	$ 2,053	$ 2,000
Increases related to prior year tax positions	5
Decreases related to prior year tax positions	(2)	(4)
Increases related to current year tax positions	195	250
Lapse of statute	(159)	(193)
Balance at end of fiscal year	2,092	2,053
Total unrecognized tax benefits of accrued interest and penalties	$ 300	$ 200

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Acquisitions (Details) $ in Millions		12 Months Ended
	Sep. 28, 2020 USD ($) store	Sep. 30, 2021 USD ($)	Sep. 30, 2020 USD ($)
Business Acquisition [Line Items]
Intangible assets subject to amortization		$ 0.6	$ 3.9
Ami-Co
Business Acquisition [Line Items]
Date of acquisition		Sep. 28, 2020
Number of beauty supply stores | store	10
Cost of acquisition	$ 8.9
Goodwill not expected to be deducted for tax purposes	$ 5.3
Intangible assets subject to amortization		$ 2.5
Ami-Co | Holdbacks
Business Acquisition [Line Items]
Cost of acquisition		1.6
Series of Individually Immaterial Business Acquisitions
Business Acquisition [Line Items]
Immaterial acquisition		$ 0.7	$ 5.7

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Segments and Disaggregated Revenue (Details) $ in Thousands	12 Months Ended
	Sep. 30, 2021 USD ($) segment	Sep. 30, 2020 USD ($)	Sep. 30, 2019 USD ($)
Segments
Number of reportable segments | segment	2
Net sales:
Total net sales	$ 3,874,997	$ 3,514,330	$ 3,876,411
Segment operating earnings:
Segment operating earnings	418,443	258,760	458,473
Restructuring	4,611	14,025	(682)
Interest expense	93,509	98,793	96,309
Earnings before provision for income taxes	324,934	159,967	362,164
Depreciation and amortization:
Depreciation and amortization	102,201	106,779	107,658
Payments for property and equipment:
Payments for property and equipment	73,904	110,858	107,755
Total assets:
Assets	$ 2,847,132	$ 2,895,147	$ 2,098,446
Number of single customer accounted for ten percent or more of revenue	10.00%	10.00%	10.00%
Long-lived assets:
Long-lived assets	$ 307,377	$ 315,029	$ 319,628
United States
Net sales:
Total net sales	3,228,091	2,914,171	3,169,821
Long-lived assets:
Long-lived assets	267,839	264,936	259,815
Foreign
Net sales:
Total net sales	646,906	600,159	706,590
United Kingdom
Long-lived assets:
Long-lived assets	15,089	20,183	24,476
Other countries
Long-lived assets:
Long-lived assets	24,449	29,910	35,337
Operating segments
Segment operating earnings:
Segment operating earnings	622,736	431,794	605,984
Total assets:
Assets	2,414,690	2,477,546	1,985,640
Corporate
Segment operating earnings:
Unallocated expenses	199,682	159,009	148,193
Depreciation and amortization:
Depreciation and amortization	11,717	12,248	13,529
Payments for property and equipment:
Payments for property and equipment	5,859	10,390	18,956
Total assets:
Assets	432,442	417,601	112,806
Sally Beauty Supply
Net sales:
Total net sales	2,278,382	2,080,703	2,293,094
Depreciation and amortization:
Depreciation and amortization	61,887	65,207	65,561
Payments for property and equipment:
Payments for property and equipment	43,165	73,130	69,802
Sally Beauty Supply | Operating segments
Segment operating earnings:
Segment operating earnings	417,658	237,588	366,412
Total assets:
Assets	1,235,427	1,370,745	973,304
Beauty Systems Group
Net sales:
Total net sales	1,596,615	1,433,627	1,583,317
Depreciation and amortization:
Depreciation and amortization	28,597	29,324	28,568
Payments for property and equipment:
Payments for property and equipment	24,880	27,338	18,997
Beauty Systems Group | Operating segments
Segment operating earnings:
Segment operating earnings	205,078	194,206	239,572
Total assets:
Assets	$ 1,179,263	$ 1,106,801	$ 1,012,336

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Segments and Disaggregated Revenue - Schedule of Disaggregation of Net Sales by Segment (Details) - Sales Revenue, Net - Product Concentration Risk	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Sally Beauty Supply
Disaggregation Of Revenue [Line Items]
Percentage of net sales	100.00%	100.00%	100.00%
Sally Beauty Supply | Hair color
Disaggregation Of Revenue [Line Items]
Percentage of net sales	35.60%	33.00%	29.40%
Sally Beauty Supply | Hair care
Disaggregation Of Revenue [Line Items]
Percentage of net sales	18.90%	18.90%	20.40%
Sally Beauty Supply | Skin and nail care
Disaggregation Of Revenue [Line Items]
Percentage of net sales	13.90%	14.30%	14.80%
Sally Beauty Supply | Styling tools
Disaggregation Of Revenue [Line Items]
Percentage of net sales	12.30%	12.80%	13.50%
Sally Beauty Supply | Textured hair
Disaggregation Of Revenue [Line Items]
Percentage of net sales	5.90%	5.80%	7.10%
Sally Beauty Supply | Salon supplies and accessories
Disaggregation Of Revenue [Line Items]
Percentage of net sales	7.60%	8.10%	6.60%
Sally Beauty Supply | Other Beauty items
Disaggregation Of Revenue [Line Items]
Percentage of net sales	5.80%	7.10%	8.20%
Sally Beauty Supply | Sales channel, directly to consumer | Company-operated stores
Disaggregation Of Revenue [Line Items]
Percentage of net sales	94.10%	91.80%	96.90%
Sally Beauty Supply | Sales channel, through intermediary | E-commerce
Disaggregation Of Revenue [Line Items]
Percentage of net sales	5.90%	8.00%	2.80%
Sally Beauty Supply | Sales channel, through intermediary | Franchise stores
Disaggregation Of Revenue [Line Items]
Percentage of net sales		0.20%	0.30%
Beauty Systems Group
Disaggregation Of Revenue [Line Items]
Percentage of net sales	100.00%	100.00%	100.00%
Beauty Systems Group | Hair color
Disaggregation Of Revenue [Line Items]
Percentage of net sales	43.70%	40.60%	39.50%
Beauty Systems Group | Hair care
Disaggregation Of Revenue [Line Items]
Percentage of net sales	36.80%	35.00%	35.10%
Beauty Systems Group | Skin and nail care
Disaggregation Of Revenue [Line Items]
Percentage of net sales	7.00%	8.00%	8.10%
Beauty Systems Group | Styling tools
Disaggregation Of Revenue [Line Items]
Percentage of net sales	6.40%	6.20%	3.40%
Beauty Systems Group | Other Beauty items
Disaggregation Of Revenue [Line Items]
Percentage of net sales	2.30%	3.40%	6.30%
Beauty Systems Group | Promotional items
Disaggregation Of Revenue [Line Items]
Percentage of net sales	3.80%	6.80%	7.60%
Beauty Systems Group | Sales channel, directly to consumer | Company-operated stores
Disaggregation Of Revenue [Line Items]
Percentage of net sales	69.10%	68.90%	69.40%
Beauty Systems Group | Sales channel, through intermediary | E-commerce
Disaggregation Of Revenue [Line Items]
Percentage of net sales	9.20%	8.70%	4.80%
Beauty Systems Group | Sales channel, through intermediary | Franchise stores
Disaggregation Of Revenue [Line Items]
Percentage of net sales	7.50%	7.10%	7.60%
Beauty Systems Group | Sales channel, through intermediary | Distributor sales consultants
Disaggregation Of Revenue [Line Items]
Percentage of net sales	14.20%	15.30%	18.20%

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Restructuring - Summary of Restructuring Expense and Gains (Details) - USD ($) $ in Thousands	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Restructuring Cost And Reserve [Line Items]
Restructuring charges	$ 4,611	$ 14,025	$ (682)
Total expense (gain)	4,611	14,025	(682)
Project Surge
Restructuring Cost And Reserve [Line Items]
Restructuring expense	1,451	1,511
Restructuring charges	1,451
Transformation Plan
Restructuring Cost And Reserve [Line Items]
Restructuring charges	$ 3,160	$ 12,514	$ (682)

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Restructuring (Details) - USD ($) $ in Thousands	12 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2019
Changes in restructuring reserve
Restructuring charges	$ 4,611	$ 14,025	$ (682)
Project Surge
Changes in restructuring reserve
Restructuring charges	1,451
Cash Payments	1,371
Restructuring reserve, ending balance	80
Project Surge | Corporate
Changes in restructuring reserve
Restructuring charges	500
Project Surge | Sally Beauty Supply
Changes in restructuring reserve
Restructuring charges	700
Project Surge | Beauty Systems Group
Changes in restructuring reserve
Restructuring charges	200
Transformation Plan
Changes in restructuring reserve
Restructuring reserve, beginning balance	65
Restructuring charges	3,160	12,514	$ (682)
Cash Payments	2,085
Restructuring reserve, ending balance	1,140	65
Transformation Plan | Sally Beauty Supply
Changes in restructuring reserve
Restructuring charges		3,200
Cost related to inventory written down		1,400
Workforce reductions | Project Surge
Changes in restructuring reserve
Restructuring charges	1,061
Cash Payments	981
Restructuring reserve, ending balance	80
Workforce reductions | Transformation Plan
Changes in restructuring reserve
Restructuring reserve, beginning balance	65
Restructuring charges	1,327
Cash Payments	674
Restructuring reserve, ending balance	718	$ 65
Facility Closures | Transformation Plan
Changes in restructuring reserve
Restructuring charges	790
Cash Payments	368
Restructuring reserve, ending balance	422
Other | Project Surge
Changes in restructuring reserve
Restructuring charges	390
Cash Payments	390
Other | Transformation Plan
Changes in restructuring reserve
Restructuring charges	1,043
Cash Payments	$ 1,043