X0306 4 2014-08-26 0001368458 Sally Beauty Holdings, Inc. SBH 0001381098 Golliher John R C/O SALLY BEAUTY HOLDINGS, INC. 3001 COLORADO BLVD DENTON TX 76210 1 1 President-Beauty Systems Group Common Stock 2014-08-26 4 M 0 131250.0000 11.3900 A 186977.0000 D Common Stock 2014-08-26 4 M 0 82500.0000 7.4200 A 269477.0000 D Common Stock 2014-08-26 4 M 0 38750.0000 5.2400 A 308227.0000 D Common Stock 2014-08-26 4 S 0 252500.0000 27.5964 D 55727.0000 D Common Stock 1088.3714 I by 401(k) Profit Sharing Employee Stock Option (Right to Buy) 11.3900 2014-08-26 4 M 0 131250.0000 0.0000 D 2020-10-19 Common Stock 131250.0000 43750.0000 D Employee Stock Option (Right to Buy) 7.4200 2014-08-26 4 M 0 82500.0000 0.0000 D 2019-10-21 Common Stock 82500.0000 0.0000 D Employee Stock Option (Right to Buy) 5.2400 2014-08-26 4 M 0 38750.0000 0.0000 D 2018-10-22 Common Stock 38750.0000 0.0000 D Reflects the weighted average sale price. The range of prices for these transactions was $27.54 to $27.71. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price. The options vest annually in four equal installments beginning on October 18, 2011. The options vest annually in four equal installments beginning on October 20, 2010. The options vest in four equal annual installments beginning on October 22, 2009. Matt Haltom, Attorney-in-fact 2014-08-28