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Significant Accounting Policies (Details) (USD $)
12 Months Ended
Sep. 30, 2011
Y
Segment
M
D
Sep. 30, 2010
Sep. 30, 2009
Cash and Cash Equivalents   
Maximum term of original maturity to classify an instrument as cash equivalent (in months)3  
Minimum period in which customer credit and debit card transactions are settled (in days)1  
Maximum period in which customer credit and debit card transactions are settled (in days)3  
Proceeds due from customers of credit and debit card transactions$ 10,300,000$ 8,400,000 
Inventory   
Average approximate inventory shrinkage, as percentage of consolidated net sales (as a percent)1.00%  
Period of net sales considered for inventory shrinkage (in years)3  
Intangible assets with definite lives   
Estimated useful life, low end of range (in years)1  
Estimated useful life, high end of range (in years)12  
Revenue Recognition   
Sales returns and allowance, average of net sales (as a percent)2.00%  
Period of sales considered for sales returns and allowances (in years)3  
Shipping and Handling   
Shipping and handling costs41,200,00036,000,00030,300,000
Advertising Costs   
Advertising costs70,900,00064,600,00055,200,000
Share-Based Compensation   
Stock options subject to redemption $ 946,000