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Segment Reporting
9 Months Ended
Sep. 30, 2011
Segment Reporting [Abstract] 
SEGMENT REPORTING
NOTE 11 — SEGMENT REPORTING
The Company has three lines of business, which are (1) organic fertilizer, (2) vertical farming and (3) industrial wastewater treatment and based on the nature of products and services offered, the Company has determined each line of business is a reportable segment at September 30, 2011.
The Company evaluates performance based on several factors, of which the primary financial measure is business segment operating income. There were no intersegment sales for the three and nine months ended September 30, 2011. The discreet financial information is presented below as of and for the three and nine month periods ended September 30, 2011:
                                         
    For the Three Months Ended September 30, 2011  
                            Corporate        
    Organic     Vertical     Industrial     and        
    Fertilizer     Farming     Wastewater     Eliminations     Consolidated  
Revenues
  $ 579,831     $     $ 107,828     $     $ 687,659  
Operating loss (1)
    (186,274 )     (465,529 )     (53,260 )     (705,653 )     (1,410,716 )
Depreciation and amortization(2)
    106,662       161,821       33,335       55,568       357,386  
Interest expense(3)
          1,824             1,409,981       1,411,805  
 
                                       
Net loss
    (186,274 )     (512,277 )     (53,260 )     (5,194,521 )     (5,946,332 )
 
                                       
                                         
    For the Nine Months Ended September 30, 2011  
                            Corporate        
    Organic     Vertical     Industrial     and        
    Fertilizer     Farming     Wastewater     Eliminations     Consolidated  
Revenues
  $ 2,497,923     $     $ 308,622     $     $ 2,806,545  
Operating loss (1)
    (256,828 )     (4,023,305 )     (104,324 )     (5,078,296 )     (9,462,753 )
Depreciation and amortization(2)
    317,946       484,753       72,222       393,499       1,268,420  
Interest expense(3)
          13,898             7,238,153       7,252,051  
 
                                       
Net loss
    (256,828 )     (3,841,893 )     (104,324 )     (4,712,418 )     (8,915,463 )
 
                                       
Total assets (4)
    3,556,195       10,667,097       2,049,482       916,439       17,189,213  
Goodwill
          223,787                   223,787  
Property and equipment additions
    155,062       2,255       1,600,000             1,757,317  
 
(1)   Operating income (loss) of the principal businesses exclude corporate compensation, marketing expense, professional fees and other unallocated expenses.
  (2)   Depreciation and amortization expense associated with property and equipment, intangibles and deferred financing fees. Corporate amortization expense relates to deferred financing fees.
 
  (3)   Corporate interest expense is primarily related to amortization of discounts on convertible notes payable.
 
  (4)   Total business assets are the owned or allocated assets used by each business. Corporate assets consist of cash, prepaid expenses, certain other assets and deferred financing costs.
As of September 30, 2010, the Company was a single reportable segment.
Revenues are attributable to geographic areas based on the locations of the customers, which are primarily within the continental United States. The fertilizer segment derived approximately $390,000 or 67% of its revenues from three customers (AO Farming Operations — 30%; NH3 Service Company — 20%; and Verdi Tech Services — 17%); the industrial wastewater segment derived 100% of its revenue from one customer, South Canyon Waste Systems, Inc. for the three month period ended September 30, 2011. For the nine month period ended September 30, 2011, the fertilizer segment derived approximately $1,327,000 or 54% of its revenues from four customers (Verdi Tech — 12%; American Farms — 13%; NH3 Servcies — 13%; and Crop Production Services — 16%); and the industrial wastewater segment derived 100% of its revenue from one customer, South Canyon Waste Systems, Inc. In both the three and nine month period ended September 30, 2011, the TerraSphere segment had no reportable income.