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The Company, Basis of Presentation and Summary of Significant Accounting Policies - Concentration Risks (Details) - Customer Concentration Risk [Member]
3 Months Ended 9 Months Ended 12 Months Ended
Sep. 30, 2016
Sep. 30, 2015
Sep. 30, 2016
Sep. 30, 2015
Dec. 31, 2015
Revenues from customers | Apple          
Concentration Risk [Line Items]          
Concentration risk percentage from customers 52.70% 51.70% 52.90% 52.70%  
Revenues from customers | Google          
Concentration Risk [Line Items]          
Concentration risk percentage from customers 27.10% 26.70% 26.90% 26.70%  
Accounts Receivable | Apple          
Concentration Risk [Line Items]          
Concentration risk percentage from customers     35.30%   31.40%
Accounts Receivable | Google          
Concentration Risk [Line Items]          
Concentration risk percentage from customers     21.90%   19.20%
Accounts Receivable | Ad Colony          
Concentration Risk [Line Items]          
Concentration risk percentage from customers     23.00%   26.20%