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SEGMENT REPORTING
12 Months Ended
Dec. 31, 2012
SEGMENT REPORTING

NOTE 12 — SEGMENT REPORTING - RESTATED

ASC 280, Segment Reporting (“ASC 280”), establishes standards for reporting information about operating segments. It defines operating segments as components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating decision-maker, or decision-making group, in deciding how to allocate resources and in assessing performance. The Company’s chief operating decision-maker is its Chief Executive Officer. The Company’s Chief Executive Officer reviews selected financial information on a geographic basis; however this information is included within one operating segment for purposes of allocating resources and evaluating financial performance.

Accordingly, the Company reports as a single reportable segment—mobile games. For purpose of enterprise-wide disclosures, a breakdown of the Company’s total sales to customers in the feature phone and smartphone markets is shown below:

 

     Year Ended December 31,  
     2012      2011      2010  
     (Restated)      (Restated)      (Revised)  

Feature phone

   $ 13,135       $ 31,091       $ 54,475   

Smartphone

     95,048         42,934         12,329   
  

 

 

    

 

 

    

 

 

 
   $ 108,183       $ 74,025       $ 66,804   
  

 

 

    

 

 

    

 

 

 

For purposes of enterprise-wide disclosures, the Company attributes revenues to geographic areas based on the country in which the distributor’s, advertising service provider’s or carrier’s principal operations are located. In the case of Digital Storefronts, revenues are attributed to the geographic location where the end-user makes the purchase. The Company generates its revenues in the following geographic regions:

 

     Year Ended December 31,  
     2012      2011      2010  
     (Restated)      (Restated)      (Revised)  

United States of America

   $ 57,816       $ 36,765       $ 30,226   

Americas, excluding the USA

     5,051         6,528         9,713   

EMEA

     22,381         20,621         17,917   

APAC

     22,935         10,111         8,948   
  

 

 

    

 

 

    

 

 

 
   $ 108,183       $ 74,025       $ 66,804   
  

 

 

    

 

 

    

 

 

 

The Company attributes its long-lived assets, which primarily consist of property and equipment, to a country primarily based on the physical location of the assets. Property and equipment, net of accumulated depreciation and amortization, summarized by geographic location was as follows:

 

     Year Ended December 31,  
     2012      2011      2010  

Americas

   $ 3,649       $ 3,101       $ 1,013   

EMEA

     1,092         420         714   

APAC

     285         413         407   
  

 

 

    

 

 

    

 

 

 
   $ 5,026       $ 3,934       $ 2,134